Blog Connected marketing Customer-centricity Interview Social media marketing Brian Solis customer-centricity Digital Darwinism new consumerism The End of Business As UsualAs you probably know, Brian Solis published a new book a while back, called ‘The End of Business as Usual’. Since it’s an ideal time to catch up with my reading before going underground for the end of the year, I asked Brian some questions that are related to the ideas he develops in it.  [.]. MORE >>

Blog Connected marketing Management Social media marketing Christopher Barger personal branding social media strategy social media team The Social Media StrategistAn important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations. Let’s agree on terminology first. [.]. MORE >>

Blog Social Business Gartner Mark McDonald Michael Brito social businessWe are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. In practice, social business is a huge Babylonian confusion. In order to know how to succeed, it’s essential to speak a common – business – language and to ask ourselves a few simple questions to start with. Here are three simple questions to start with: - What is social business anyway? How do we track success? MORE >>

The 3 U’s apply to collaboration as well – source: Nicola Millard (Scribd) I haven’t been blogging a lot in recent months. wrote a blog post about it for the BT Let’s Talk blog which you can read here (thanks to Molly Flat of ’1000 heads’, for picking it up for a blog post on trust in her ‘ spotlight on social triggers ‘ series). Blog Social Business collaboration Molly Flat Nicola Millard social business the collaboration paradoxSome facts and data. Social business is all about people, integration (the silos, remember?) MORE >>

Blog Social media marketing Area/Code Kevin Slavin second screen engagement Starling ZyngaThis week I moderated IAB Belgium’s annual Think Digital congress. knew a few of the speakers, but it’s always interesting to rediscover what they say and many presentations were absolutely worthwhile. One of the speakers who made a lasting impression, Olivier Blanchard of Red Chair Group , will be back in Belgium on June 30 for our second collaboration already this year, the Social Media Day Antwerp , where he provides a full afternoon social media training program. Now to the point. Kevin Slavin. MORE >>