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| Page 1 of 2 | Previous | Next | CLIENT BRIDGE MARCH 18, 2011 Blog Metrics to Track Blogs are still the heart of social media and content marketing. Blogs supply much of the content that drives social media conversations. Given their importance, blog metrics are needed to assess your success relative to your marketing objectives. From Content Marketing Institute, 21 blog metrics: Count visits and unique visitors Where do they come from and where do they go on your site? RSS feeds and email lists Measure sign-ups to see if blog is building an online following. Blog-related revenues Track sales related to blog content. | CLIENT BRIDGE APRIL 8, 2011 Statistics Every Marketer Should Know From Marta Kagan at the Hubspot Blog, here are twelve statistics that demonstrate that inbound marketing is essential. 57% of businesses have acquired a customer through their company blog." A blog is the hub of any content marketing strategy. Companies that blog get 55% more web traffic." Blogging is critical to upping your ranking on Google. 78% of Internet users conduct product research online." Your website will likely be a potential customer's first impression of your company, and they probably got there via Google. That equates to 2/3 of the country. | | | | | |
| CLIENT BRIDGE APRIL 19, 2011 Video Marketing Lessons From the Hubspot Blog, here's a look at how online retailer Daily Grommet uses video to tell stories about its products. Put the People First" When thinking about ways to create remarkable content, showcase people and tell human-interest stories. Video is the best medium for emotional connection and often leads to deeper engagement. Crowd-source Video In Simple Ways" Authenticity is more important than production values, so start small and keep it simple. Use Social Media to Engage the Community" Create buzz around your project via forums and social media like Facebook and Twitter. | CLIENT BRIDGE MARCH 28, 2011 Ways to Generate Blog Comments Marcus Sheridan at The Sales Lion shares his tips for not only generating a lot of comments on your blog posts, but also generating quality comments. blog community wants to have a conversation. Actively Comment Everywhere" Commenting on other blogs builds awareness and encourages reciprocation. Make it a point to comment on other blogs everyday "Use CommentLuv and ReplyMe" These plug-ins used in conjunction with the standard WordPress comment box enhance ease of use and make for richer commenting. Be a Thought Leader" Master your niche. View Original Article | CLIENT BRIDGE MAY 16, 2011 Why Your Business Should Blog From Jeff Bullas, a look at the marketing benefits for a business that commits to blogging. Hubspot survey of business executives showed that the majority felt that blogs were a cheaper source of leads than any other method of lead generation. Because of cost, small businesses have been leading the way on blogging and inbound marketing. 10 Benefits of a Business Blog. Exposure. Traffic and Subscribers. Attracts New Business Partnerships. Qualified Leads. Lower Marketing Expenses. Increased Sales. Customer Education. Real Time Customer Feedback. View Original Articl | CLIENT BRIDGE APRIL 28, 2011  Social Media Marketing Tactics So, tactics like "blogger relations", "SEO for social sites" and "blogging", while difficult, are also the most effective. Adam T. Sutton of MarketingSherpa shares some insights from their 2011 Social Marketing Benchmark Report. The chart shows the social media marketing tactics by effectiveness, difficulty and popularity. The most effective tactics are the most difficult.) | | | | | | | |
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CLIENT BRIDGE | WEDNESDAY, JUNE 29, 2011  INFOGRAPHIC: Blogging Platforms
From DavidRisley.com, here's an infographic that compares the leading blogging platforms, information that might be useful for content marketers. View Original Article MORE >> -
CLIENT BRIDGE | SATURDAY, SEPTEMBER 18, 2010  LinkedIn for Lead Generation
For example, consider integrating Twitter and your blog so that relevant posts can flow through LinkedIn to increase exposure. LinkedIn is a powerful social network for business professionals that allows you to increase and strengthen your business relationships. But is also can be used to generate leads for your business. Below are a few tips. Join and/or Create Groups - Below is a video on how to search for relevant groups and how to get started with creating and promoting a group. Use groups as an opportunity to establish your position as a thought leader in your industry. MORE >> -
CLIENT BRIDGE | MONDAY, MARCH 21, 2011 The Top 10 Content Marketing Blogs
Business2Community.com takes a look at AdAge's Power 150 Marketing blogs and points out the commonalities of the top ten blogs. The Top Blogs: Copyblogger.com. SEOmoz.org's Blog. Lee Odden's Top Rank Blog. The Compete Blog. Excluded from the analysis, as their model is significantly different from other content marketing blogs. Average age of blog = 6.7 Surprisingly, these highly successful blogs seem to buck conventional wisdom. Conventional Wisdom : Keep blog posts short, as readers have short attention spans. PSFK). years. MORE >> -
CLIENT BRIDGE | SATURDAY, SEPTEMBER 25, 2010 ClientBridge Blog Featured in B2B MarketingZone
This website offers a collection of the best B2B marketing advice, resources, blogs and articles, all brought together in one community. If you haven't found it already, I'd like to introduce you to a fantastic resource for B2B Marketing. It's called the B2B MarketingZone. ClientBridge was recently added to the list of B2B MarketingZone "Official Rockstar Bloggers" that include Brian Carroll, Chris Brogan, Eloqua, Marketo and others. One of the coolest things about the B2B MarketingZone is the navigation. There are many ways to "slice" and "dice" content on the site. MORE >> -
CLIENT BRIDGE | MONDAY, SEPTEMBER 20, 2010  Software Tools for Inbound Marketing
For example, you might integrate your blog with Twitter and your Facebook Page for easy content syndication. Blogging - blogging can generate a steady stream of traffic and leads for your business. Most website content management systems will offer a blogging component. Wordpress is really a blogging platform that can be used as a website content management system. Social Media Sharing - find social media plugins that work with your content management system and blog to make it easy for people to share your content. This means using website analytics. MORE >>
- Maintaining a Blogging Schedule CLIENT BRIDGE | THURSDAY, MARCH 24, 2011
- INFOGRAPHIC: The Future of Blogging and Social Media for Marketing CLIENT BRIDGE | MONDAY, JUNE 13, 2011
- INFOGRAPHIC: Social Media and Blogging Stats - 2012 CLIENT BRIDGE | MONDAY, DECEMBER 10, 2012
- 10 Steps to Launch Your Social Media Presence CLIENT BRIDGE | FRIDAY, SEPTEMBER 17, 2010
- B2B Blogging in 2011 CLIENT BRIDGE | THURSDAY, MARCH 3, 2011
- 6 Benefits of Inbound Marketing CLIENT BRIDGE | MONDAY, FEBRUARY 28, 2011
- Blogging for SEO CLIENT BRIDGE | THURSDAY, FEBRUARY 10, 2011
- INFOGRAPHIC: Blueprint for the Perfect Blog Post CLIENT BRIDGE | WEDNESDAY, JUNE 22, 2011
- INFOGRAPHIC: Current Thinking on SEO Methods CLIENT BRIDGE | WEDNESDAY, AUGUST 22, 2012
- Creating Relevant Content CLIENT BRIDGE | THURSDAY, OCTOBER 18, 2012
- Why Measuring Social Media ROI Is Difficult CLIENT BRIDGE | THURSDAY, NOVEMBER 15, 2012
- Word of Mouth Marketing Lessons CLIENT BRIDGE | WEDNESDAY, MARCH 2, 2011
- Content Marketing vs. Copywriting CLIENT BRIDGE | THURSDAY, FEBRUARY 17, 2011
- Are You Creating Marketing Assets for Your Business? CLIENT BRIDGE | TUESDAY, OCTOBER 12, 2010
- How to Keep Customers Happy CLIENT BRIDGE | MONDAY, MARCH 21, 2011
- INFOGRAPHIC: B2B Lead Nurturing Guide CLIENT BRIDGE | WEDNESDAY, JULY 20, 2011
- INFOGRAPHIC: Mobile Content Marketing CLIENT BRIDGE | WEDNESDAY, MARCH 13, 2013
- INFOGRAPHIC: "Liking" Brands on Facebook CLIENT BRIDGE | WEDNESDAY, OCTOBER 17, 2012
- INFOGRAPHIC: Social Media Tips on Commenting CLIENT BRIDGE | WEDNESDAY, MAY 23, 2012
- INFOGRAPHIC: How to Increase Pageviews CLIENT BRIDGE | MONDAY, OCTOBER 29, 2012
- Social Media Trends for 2013 CLIENT BRIDGE | THURSDAY, FEBRUARY 7, 2013
- Statistics That Indicate the Future of Marketing CLIENT BRIDGE | TUESDAY, AUGUST 28, 2012
- Bold Social Media Risks CLIENT BRIDGE | THURSDAY, OCTOBER 11, 2012
- Why Implementing a Good Content Strategy is Good for Business CLIENT BRIDGE | MONDAY, AUGUST 13, 2012
- Debunking Social Media Marketing Myths CLIENT BRIDGE | THURSDAY, NOVEMBER 29, 2012
- A Guide to Local SEO CLIENT BRIDGE | THURSDAY, SEPTEMBER 13, 2012
- INFOGRAPHIC: How to Promote Blog Posts CLIENT BRIDGE | FRIDAY, JANUARY 25, 2013
- 5 Steps To Get Daily Blog Visitors CLIENT BRIDGE | SATURDAY, AUGUST 11, 2012
- INFOGRAPHIC: Blog Makeover Guide CLIENT BRIDGE | FRIDAY, SEPTEMBER 23, 2011
- Trends in Social Media CLIENT BRIDGE | TUESDAY, NOVEMBER 22, 2011
- INFOGRAPHIC: Twitter For Beginners CLIENT BRIDGE | FRIDAY, AUGUST 12, 2011
- Social Media Marketing ROI Metrics CLIENT BRIDGE | THURSDAY, JULY 7, 2011
- Social Media Marketing Tips from 2011 CLIENT BRIDGE | TUESDAY, JANUARY 10, 2012
- INFOGRAPHIC: Blog Design for Search Engine Optimization CLIENT BRIDGE | MONDAY, JULY 25, 2011
- Generating Leads from Your Blog CLIENT BRIDGE | TUESDAY, SEPTEMBER 27, 2011
- Improve Your Content CLIENT BRIDGE | TUESDAY, JULY 5, 2011
- Empower Your Employees to Provide Social Media Content CLIENT BRIDGE | MONDAY, MARCH 7, 2011
- Editorial Calendars for Content Marketing CLIENT BRIDGE | MONDAY, FEBRUARY 21, 2011
- Reducing Costs with Content Marketing CLIENT BRIDGE | THURSDAY, JUNE 2, 2011
- Twitter: The First 5 Years CLIENT BRIDGE | MONDAY, MARCH 21, 2011
- Thoughts on Outsourced Lead Generation CLIENT BRIDGE | MONDAY, JULY 19, 2010
- Consumer Behavior Secrets to Grow Sales CLIENT BRIDGE | THURSDAY, AUGUST 4, 2011
- Business Investments that Pay Off CLIENT BRIDGE | TUESDAY, MARCH 15, 2011
- Blogs - The Centerpiece of Content Marketing CLIENT BRIDGE | FRIDAY, MARCH 4, 2011
- The State of Social Media and Blogging CLIENT BRIDGE | TUESDAY, OCTOBER 11, 2011
- The Top Social Media Blogs for Businesses CLIENT BRIDGE | THURSDAY, JUNE 9, 2011
- Pushing All Your Buttons CLIENT BRIDGE | TUESDAY, FEBRUARY 8, 2011
- Twitter and TV: Broadcaster Best Practices CLIENT BRIDGE | FRIDAY, MAY 6, 2011
- INFOGRAPHIC: Social Timing & Blogging CLIENT BRIDGE | THURSDAY, JULY 28, 2011
- INFOGRAPHIC: Small Business Spending on Social Media CLIENT BRIDGE | WEDNESDAY, NOVEMBER 14, 2012
- INFOGRAPHIC: Expert SEO Tips CLIENT BRIDGE | FRIDAY, NOVEMBER 9, 2012
- INFOGRAPHIC: Effective Internet Marketing CLIENT BRIDGE | FRIDAY, JANUARY 11, 2013
- SLIDESHOW: Social Media in 2011 CLIENT BRIDGE | FRIDAY, AUGUST 3, 2012
- INFOGRAPHIC: Smartphone Email Marketing CLIENT BRIDGE | WEDNESDAY, JUNE 6, 2012
- Marketing Resolutions for 2013 CLIENT BRIDGE | THURSDAY, JANUARY 3, 2013
- Inbound Marketing ROI Statistics CLIENT BRIDGE | THURSDAY, MARCH 21, 2013
- Social Media Marketing Mistakes CLIENT BRIDGE | THURSDAY, AUGUST 16, 2012
- Apps for Online Marketers CLIENT BRIDGE | THURSDAY, JULY 26, 2012
- Content Marketing Lessons for Small Business CLIENT BRIDGE | THURSDAY, OCTOBER 4, 2012
- Social Media Automation Mistakes CLIENT BRIDGE | THURSDAY, AUGUST 9, 2012
- What Users Want from a Mobile Website CLIENT BRIDGE | THURSDAY, OCTOBER 25, 2012
- Using LinkedIn for Lead Generation: 5 Quick Tips CLIENT BRIDGE | THURSDAY, AUGUST 16, 2012
- Google+ Presentations CLIENT BRIDGE | THURSDAY, AUGUST 25, 2011
- Creative Content Marketing Ideas CLIENT BRIDGE | FRIDAY, FEBRUARY 18, 2011
- Top Tactics in B2B Inbound Marketing CLIENT BRIDGE | TUESDAY, MARCH 15, 2011
- Balance Your Social Media Strategy CLIENT BRIDGE | MONDAY, MARCH 14, 2011
- Marketing Strategies to Maintain Your Online Reputation CLIENT BRIDGE | WEDNESDAY, MARCH 16, 2011
- Are You Failing at Marketing Automation? CLIENT BRIDGE | THURSDAY, OCTOBER 6, 2011
- Social Media Trends for 2012 CLIENT BRIDGE | TUESDAY, DECEMBER 20, 2011
- Content Marketing - Large vs. Small Companies CLIENT BRIDGE | TUESDAY, FEBRUARY 15, 2011
- B2B Mobile Marketing Mistakes CLIENT BRIDGE | TUESDAY, SEPTEMBER 20, 2011
- Website Elements that Hamper Inbound Marketing CLIENT BRIDGE | THURSDAY, APRIL 26, 2012
- Creating a Branded Foursquare Page CLIENT BRIDGE | THURSDAY, SEPTEMBER 1, 2011
- Using Social Media for Instant Feedback CLIENT BRIDGE | THURSDAY, FEBRUARY 2, 2012
- Facebook B2B Marketing Tips CLIENT BRIDGE | THURSDAY, OCTOBER 20, 2011
- Measuring What Matters in Social Media CLIENT BRIDGE | FRIDAY, MAY 20, 2011
- A Content Checklist CLIENT BRIDGE | TUESDAY, APRIL 12, 2011
- Getting the Most Out of 140 Characters CLIENT BRIDGE | FRIDAY, MARCH 11, 2011
- Content Marketing in 2012 CLIENT BRIDGE | TUESDAY, SEPTEMBER 13, 2011
- Using Social Media to Launch and Promote a Product CLIENT BRIDGE | TUESDAY, MAY 24, 2011
- Using Apple's Marketing Techniques CLIENT BRIDGE | THURSDAY, MARCH 10, 2011
- INFOGRAPHIC: Content for SEO CLIENT BRIDGE | MONDAY, OCTOBER 24, 2011
- Photo Trends on Facebook CLIENT BRIDGE | FRIDAY, FEBRUARY 25, 2011
- Nurturing Leads with a Business Blog CLIENT BRIDGE | THURSDAY, MAY 16, 2013
- INFOGRAPHIC: Foundations for Content Marketing CLIENT BRIDGE | FRIDAY, MAY 10, 2013
- SLIDESHOW: Disruptive Inbound Marketing Discoveries CLIENT BRIDGE | THURSDAY, MAY 9, 2013
- SLIDESHOW: Pearls of Wisdom From Marketing Experts CLIENT BRIDGE | THURSDAY, MAY 2, 2013
- INFOGRAPHIC: Benefits of Guest Blogging CLIENT BRIDGE | WEDNESDAY, MAY 1, 2013
- SLIDESHOW: Clickable Calls-to-Action Tips CLIENT BRIDGE | THURSDAY, APRIL 18, 2013
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