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Blogging for Business - It's Role In Attracting Target Buyers

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The quickest and proven way to establish expertise credibility on the Web is by effective blogging. The blog focuses on customer problems and respective business solutions, not your company''s specific products or services. With frequent relevant blogging, the potential customer begins to look to your company for ideas and generic solutions. The best value for the investment.

Nurturing Leads with a Business Blog

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Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. But blogging can also have a significant impact in the closing stage of selling. From Hubspot, here are eleven ways to use your business blog to nurture leads. Blog About Topics Sourced From Your Sales Team Your sales team will have great ideas for content that can specifically help them close those leads as customers. View Original Article

Does your company's Web presence differentiate your company from the competition?

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Blogging is a proven method of establishing expertise on the Web and yet a recent study shows only 40% of companies have embarked upon a blogging program. The key to effective blogging, therefore, is value added content and a frequent Web blogging presence. The study also revealed that BtoB companies that blogged got 67% more leads than companies that didn''t

INFOGRAPHIC: How to Promote Blog Posts

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A well crafted blog post won't benefit you much if no one sees it. From Launch Grow Joy, here's an infographic with 30 (mostly free) ways to promote blog posts. View Original Article

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

INFOGRAPHIC: Anatomy of Content Marketing

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Quality content in the form of blogs, social media posts, search-optimised articles and so on is a driving factor in attracting new customers and building brand loyalty. From ContentPlus, here''s an infographic about how successful content marketing can help businesses grow online. -. View Original Article

INFOGRAPHIC: Social Media and Blogging Stats - 2012

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Visual.ly has an infographic designed by Usama Nasir, which shows sixteen social media and blogging statistics culled from different news sources in 2012 that are significant for marketers. View Original Article

SEO Tips for Small Budgets

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Promote the Site - Twitter, Facebook, forums, blogs, etc. From SEOBook.com, an excellent step-by-step guide for getting started with search engine optimization while keeping initial costs down. Find a Product - For most, this will be your company or your area of expertise. Keyword Tools - Google has a host of free keyword tools. Domain Registration and Web Hosting - Many choices here, but you should be able to get both for an annual cost of around $80. Link Research Tools - Again, many free tools exist that will do the job as well as enterprise level paid services. View Original Articl

SLIDESHOW: Clickable Calls-to-Action Tips

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From the Hubspot blog, here''s a slideshow about CTA best practices. Calls-to-action (CTA) motivate and direct your visitors to take a desired action, and as such, they are a critical inbound marketing tool. Use valuable and actionable copy on buttons like "Download Now" instead of "submit". Place CTAs above the fold within the visitor''s “eye path.”. Use bold, contrasting colors in your CTAs. Make your CTAs big and bold. Make your CTAs look “clickable” and button-like. Use CTAs that relate to the content on the existing page, or align with the buyer’s interests and needs.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Social Media Trends for 2013

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On his blog, Jeff Bullas has a list of six social media trends to keep an eye on in 2013 to ensure your marketing and communication is effective. Websites, blogs and online stores now need to include strong, large and high definition photos and images that are easy to share. Social Content is the New King" Content is the foundation and cornerstone of social media marketing efforts.

INFOGRAPHIC: Social Media Statistics - 2012

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From Go-Globe.com, here's an infographic that looks at relevant statistics for major social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, Youtube and blogs. Infographic by- GO-Globe.com. View Original Article

First Inbound Marketing.Now Inbound Selling?

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In fact HubSpot has recently launch their new Inbound Sales Blog to cover the topic. Things are changing so rapidly in the marketing space that you may not have even heard the term "inbound marketing" yet. Unless you are a HubSpot lead or customer, in which case you are plenty familiar. But now there is a new concept called Inbound Selling starting to emerge. Inbound Selling is utlizing strategies and tools to more effectively target your buyers, personalize your messages and content and sell in better alignment with the way modern buyers want to buy.

INFOGRAPHIC: How to Increase Pageviews

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From Bit Rebels, here's an infographic with tips on how to get more blog posts seen by more people. Post Good Content Frequently. Make Your Posts Sharable. Use Tools for Content Curation. Accept Guest Writers. Search Engine Optimization (SEO). Edit & Proofread Every Word before It's Published. Link Building. Email Marketing the Right Way. Break-up a Long Post. Use Social Media Creatively. View Original Article

Why Implementing a Good Content Strategy is Good for Business

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Is it a twitter post, your daily blog, or a press release? Think of a content strategy like a map to your destination or goal. Without it you end up on a back country road in the middle of nowhere, where no one can hear you! Well, that is the last thing you want to happen when it comes to your business. content strategy does several things to ensure that you are positioning your company and yourself for success. First, it establishes your commitment to providing your users with fresh content. In addition, you will notice more consistency in the message as well as the tone of the message.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Creating Relevant Content

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Strong, meaningful content that speaks directly to prospects’ needs and has strong calls-to-action is essential for lead nurturing, according to Andrea Johnson on the MarketingSherpa Blog. Traditional advertising methods no longer help leads move forward in the sales cycle. Reporting from the MarketingSherpa B2B Summit 2012, she offers these content creation tips. Know your customers’ day-to-day concerns and how they fit your marketing sweet spot." There are several ways find out your audience's most pressing issues. All involve listening. Interviews. Surveys. Team feedback.

What Users Want from a Mobile Website

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From the Hubspot Blog, here are 20 statistics from the study. To assist small businesses with the daunting task of making a mobile optimized website, Google conducted a study called "What Users Want Most From Mobile Sites Today." Smartphone Users and the Mobile Browsing Experience. 96% of users have encountered a site not designed for mobile devices. 67% of users are more likely to purchase from a mobile-friendly site. 74% of users are more likely to return to a mobile-friendly site. 52% of users say they're less likely to engage with a company after a bad mobile experience.

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Statistics That Indicate the Future of Marketing

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From the Hubspot Blog, here are some of the 33 statistics they list that indicate what marketers want to do their jobs, and where the marketing industry is headed. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. Social Media and Social Lead Nurturing Stats. Failure to respond via social channels can lead to up to a 15% increase in churn rate. 75% of B2B companies do not measure or quantify social media engagement. 84% of B2B marketers use some form of social media. Personalization, Relevancy and Dynamic Content Stats.

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3 Ways Google + Changes Search Marketing

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This means that when you share a link on Google +, whether it’s a link to your blog or a link to your website, you can help to increase its search ranking. The benefits of having a Google + business page are huge. Besides the fact that there are millions of users that you can reach, Google + makes it easier for you to market your business. What does this mean?

How to Incorporate a Google +1 Button on Your Website

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Basically, whenever you release content on your website, such as on your blog, you can add the Google +1 button somewhere on the page. If you’re not using Google + for business yet, you should be. Google + has millions of users, making it the perfect platform to increase brand awareness and loyalty. What is the Google +1 button? This has a number of benefits.

How to Set Up a Google + Business Page

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Make sure that you have links to your Google + page available on your website as well as on your blog, so that readers can easily share your content on their personal Google + profiles. Out of all the available social networks, Google+ used to be perceived as a lesser option for most. This, however, is simply not true. There are, after all, over 40 million active members on Google +.

Making the Most of Content Marketing Efforts

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Include social media icons in the sidebar of your blog. Add links to your content when you publish comments on blogs. Include Facebook social plugins on your blog or Web site. Include Twitter social plugins on your blog or Web site. Include LinkedIn social plugins on your blog or Web site. Feed your blog content to your Twitter, Facebook, and LinkedIn profiles and pages. Link to your blog in all your online social profiles. Include links to your content in your bio for when you guest post on other blogs. Put content links in your ads.

Empower Your Employees to Provide Social Media Content

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Who better to provide that media, regardless the form it takes (Twitter, Facebook, blog post, video, etc.), Digital marketing requires a steady stream of branded media. than your employees? But in order to utilize your employees as a content source, you'll need to relinquish some traditional notions about brand marketing processes. Training is overrated. Chances are, most of your employees know what is required to create social engagement. Give them ownership to practice and the flexibility and time necessary to create digital content. View Original Article

Blog Metrics to Track

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Blogs are still the heart of social media and content marketing. Blogs supply much of the content that drives social media conversations. Given their importance, blog metrics are needed to assess your success relative to your marketing objectives. From Content Marketing Institute, 21 blog metrics: Count visits and unique visitors Where do they come from and where do they go on your site? RSS feeds and email lists Measure sign-ups to see if blog is building an online following. Blog-related revenues Track sales related to blog content.

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INFOGRAPHIC: Effective Internet Marketing

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According to Shebang Online Marketing Group, in 2012, some of the the most effective internet marketing returns were seen from companies that focused on content creation, social media, blogging, SEO, website and landing pages, email and mobile marketing. Here's an infographic that details the prevailing trends for effective online marketing. View Original Article

Blogs - The Centerpiece of Content Marketing

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Blogs should be the hub of content marketing because they combine the strength of social media with print-publishing functionality. Justifying Blogs: Blogs are easy to use. Plus, blogs are inexpensive. Blogs are part of a company's owned media. Blog content can be integrated into your website, or a blog can serve in lieu of a website. Blogs provide branded context for your content. Blogs integrate your brand into your content marketing. - A blog's unique voice makes your brand feel "human". Blogs enhance search optimization.

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Inbound Marketing ROI Statistics

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Blogging Is the Top Factor Attributed as the Reason for Traffic Increase. Blogging was the #2 method for lead increase. Hubspot and MIT studied data from 5,048 HubSpot customers and surveys from 236 knowledgeable professionals about their company's marketing strategy to answer questions about the return on investment from inbound marketing. Here are some of the most salient statistics from their findings. 92% of Companies Using Inbound Marketing Increase Their Traffic. 40% increased traffic by at least 75%. 85% of Companies Using Inbound Marketing Increase Traffic within 7 Months.

Marketing Resolutions for 2013

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The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Produce a video in the first quarter of 2013 and post it on YouTube. Video content communicates a story better than almost any other form of content. Become an active contributor to social media by posting articles to your company’s social channels. - An active and helpful social presence can grow your reach and help promote your best content.

INFOGRAPHIC: Small Business Spending on Social Media

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From the Hubspot Blog, here's an infographic about how much time and money small businesses spend on social media. View Original Article

The Evolution of Local Search

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From the Hubspot blog, here are six predictions about local search for 2013. In 2012, a tipping point was reached for local search. Smartphone adoption led to the acceleration of local search volumes, mobile payment options grew, and Google, Apple and Facebook all released new map/local applications. Social Influence Will Start to Affect Search Algorithms Google is gathering lots of data about the types of businesses users are clicking on in search results. This is especially true of Google+ users. Google's timetable has been accelerated by Facebook's existing business integration.

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INFOGRAPHIC: "Liking" Brands on Facebook

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From Lab42 and the Hubspot Blog, here's an infographic about how brand pages on Facebook are perceived by social media users. Lab42 surveyed 1000 social media users about how they felt about "Liking" a brand on Facebook. The survey led to the conclusion that brand pages on Facebook are more important than companies' websites. View Original Article

Why Measuring Social Media ROI Is Difficult

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The Hubspot blog has compiled data from several studies to illustrate the challenges of social media. Many marketers are still trying to figure out social media as they go. Justifying the investment of time and money can be especially difficult and confusing. Here are a series of statistics that explain what marketers do measure, and why they struggle with measuring social media success. 84% of B2B marketers use social media in some form. 59% of marketers use social media for 6 hours or more per week. 83% of marketers say social media is important for their business. 89% measure traffic.

Bold Social Media Risks

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From the Hubspot Blog, here are ten risky social media moves, and examples of companies pulling them off. At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. But there are still a lot of social media ideas that most companies are afraid to try. However, flouting convention can sometimes pay off in a big way for brands. Make a Joke in B2B Marketing While businesspeople have a staid reputation, remember that everyone likes to laugh. View Original Article

Content Marketing with Infographics

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Miller and Brooke Barnett on infographics Jeff Bullas reports on this blog that Google searches for keyword "Infographic" increased by over 800% from 2010 to 2012. There's no shortage of data and content in this age. Making sense of this information glut can be difficult. Infographics, through a mix of design, writing and analysis, offer a visually compelling way to convey complex data in a visual format. “On their own, text and graphics are both useful yet imperfect methods for communication. ” - Barbara M. Compelling and Attractive. Easily Scanned and Viewed. Embeddable.

Tips for Retooling Your Business

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Make the Web a Money-Generator Dedicate time to create an online community of customers and potential customers using Facebook, Twitter, video, blogging and other social networks. While the recession is over, the business climate remains stormy, and small companies which survived may still be struggling. From Donald Todrin on Entrepreneur.com, here are some tips for SMBs struggling to make the bottom line. Stop Being a Bank for Your Customers Cash flow is important. Establish short-term or no-term payment rules for customers. Define a niche and exploit it. View Original Article

Scheduling Your Social Media Marketing Efforts

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Tuesdays and Thursdays: Respond to blog comments. Fridays: Check traffic at your blog or website. According to Entrepreneur.com, the key to a developing a social networking schedule is to be consistent. Find a schedule that keeps you accountable without taking over your life. Here are some sample schedules they developed for different levels of engagement. Twice Daily in the Morning and Afternoon. Check Twitter via a program like HootSuite. Check LinkedIn. Scan Twitter followers for relevant conversations. Check your business's Facebook Page for questions. Weekly or on Weekends.

Using Deadlines to Overcome Writer's Block

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If you write a popular blog and you commit to publishing on a regular schedule, missing that publishing deadline will result in feedback from your readers. Content marketers can face the biggest dilemma that any other writer encounters, writer's block. Paul Wolfe doesn't use the term "writer's block". Instead, you refers to the inbuilt resistance to sitting down and writing, and talks about how to overcome it. Resistance is an internal force that all content creators have to overcome to produce their work on a regular basis. Suffering from self-doubt. It has to be unbreakable.

Getting the Most Out of 140 Characters

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Here are some tips from ThinkTank Blog. If you use Twitter for business, you should feel compelled to provide your followers with smart, savvy information. What does it take to write something worth of retweeting? Be provocative. Pose a thought-provoking question. Your goal with Twitter is to start conversations. Find a relevant news story and pose a question about it. Do a "how-to" or list. Even if you link to an article you didn't write, you'll still seem like someone in the know. Retweet" something you found interesting. Twitter is all about information sharing. View Original Articl

INFOGRAPHIC: Blogging Platforms

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From DavidRisley.com, here's an infographic that compares the leading blogging platforms, information that might be useful for content marketers. View Original Article