Blogging for Business - It's Role In Attracting Target Buyers
MAY 27, 2014
The quickest and proven way to establish expertise credibility on the Web is by effective blogging. The blog focuses on customer problems and respective business solutions, not your company''s specific products or services. With frequent relevant blogging, the potential customer begins to look to your company for ideas and generic solutions. The best value for the investment.
INFOGRAPHIC: How to Promote Blog Posts
JANUARY 25, 2013
A well crafted blog post won't benefit you much if no one sees it. From Launch Grow Joy, here's an infographic with 30 (mostly free) ways to promote blog posts. View Original Article
Nurturing Leads with a Business Blog
MAY 16, 2013
Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. But blogging can also have a significant impact in the closing stage of selling. From Hubspot, here are eleven ways to use your business blog to nurture leads. Blog About Topics Sourced From Your Sales Team Your sales team will have great ideas for content that can specifically help them close those leads as customers. View Original Article
Avoiding Blogging Pitfalls
MAY 31, 2011
Websites should make their guests feel at home, not trapped, bombarded or exploited. Afterall, mistreated visitors won't come back, which surely isn't the goal of many sites. Meeting visitor expectations, in terms of access and content, is the bare minimum of making them feel welcome. From Jonathan Bailey at BloggingPro, here are things to avoid if you want to make your guests feel welcome and willing to return. Excessive Advertising Avoid popups and popunders. Reasonable advertising that doesn't distract from the content is acceptable. Make it easy for them to get what they need.
Content Methodology: A Best Practices Report
resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform. blog post Longform. Content. Definition II.
Does your company's Web presence differentiate your company from the competition?
MAY 28, 2014
Blogging is a proven method of establishing expertise on the Web and yet a recent study shows only 40% of companies have embarked upon a blogging program. The key to effective blogging, therefore, is value added content and a frequent Web blogging presence. The study also revealed that BtoB companies that blogged got 67% more leads than companies that didn''t
Using Apple's Marketing Techniques
MARCH 10, 2011
How to use it: Don't shortcut on design on your blog or landing pages. What makes Apple so special? A big part of it is how they market their products. Below are some of their methods that you can borrow to create your own loyal market, eager for your every offering. Apple puts their customers first User experience is Apple's top goal. How to use it: Write for your audience.
INFOGRAPHIC: Anatomy of Content Marketing
JUNE 14, 2013
Quality content in the form of blogs, social media posts, search-optimised articles and so on is a driving factor in attracting new customers and building brand loyalty. From ContentPlus, here''s an infographic about how successful content marketing can help businesses grow online. -. View Original Article
Social Media Trends for 2013
FEBRUARY 7, 2013
On his blog, Jeff Bullas has a list of six social media trends to keep an eye on in 2013 to ensure your marketing and communication is effective. Websites, blogs and online stores now need to include strong, large and high definition photos and images that are easy to share. Social Content is the New King" Content is the foundation and cornerstone of social media marketing efforts.
Content Marketing Playbook: Strategy and Roadmap
you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. has built blogs with over 100,000 monthly readers for. problems through your content, you’re much more like- ly to get them to read your blog and pick up much more. Introduction 3 II.
INFOGRAPHIC: Social Media Statistics - 2012
NOVEMBER 19, 2012
From Go-Globe.com, here's an infographic that looks at relevant statistics for major social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, Youtube and blogs. Infographic by- GO-Globe.com. View Original Article
SLIDESHOW: Clickable Calls-to-Action Tips
APRIL 18, 2013
From the Hubspot blog, here''s a slideshow about CTA best practices. Calls-to-action (CTA) motivate and direct your visitors to take a desired action, and as such, they are a critical inbound marketing tool. Use valuable and actionable copy on buttons like "Download Now" instead of "submit". Place CTAs above the fold within the visitor''s “eye path.”. Use bold, contrasting colors in your CTAs. Make your CTAs big and bold. Make your CTAs look “clickable” and button-like. Use CTAs that relate to the content on the existing page, or align with the buyer’s interests and needs.
SEO Tips for Small Budgets
FEBRUARY 16, 2011
Promote the Site - Twitter, Facebook, forums, blogs, etc. From SEOBook.com, an excellent step-by-step guide for getting started with search engine optimization while keeping initial costs down. Find a Product - For most, this will be your company or your area of expertise. Keyword Tools - Google has a host of free keyword tools. Domain Registration and Web Hosting - Many choices here, but you should be able to get both for an annual cost of around $80. Link Research Tools - Again, many free tools exist that will do the job as well as enterprise level paid services. View Original Articl
Why Implementing a Good Content Strategy is Good for Business
AUGUST 13, 2012
Is it a twitter post, your daily blog, or a press release? Think of a content strategy like a map to your destination or goal. Without it you end up on a back country road in the middle of nowhere, where no one can hear you! Well, that is the last thing you want to happen when it comes to your business. content strategy does several things to ensure that you are positioning your company and yourself for success. First, it establishes your commitment to providing your users with fresh content. In addition, you will notice more consistency in the message as well as the tone of the message.
Evangelizing a Content Marketing Program
So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. Introduction 4 II.
First Inbound Marketing.Now Inbound Selling?
SEPTEMBER 24, 2013
In fact HubSpot has recently launch their new Inbound Sales Blog to cover the topic. Things are changing so rapidly in the marketing space that you may not have even heard the term "inbound marketing" yet. Unless you are a HubSpot lead or customer, in which case you are plenty familiar. But now there is a new concept called Inbound Selling starting to emerge. Inbound Selling is utlizing strategies and tools to more effectively target your buyers, personalize your messages and content and sell in better alignment with the way modern buyers want to buy.
Blog Metrics to Track
MARCH 18, 2011
Blogs are still the heart of social media and content marketing. Blogs supply much of the content that drives social media conversations. Given their importance, blog metrics are needed to assess your success relative to your marketing objectives. From Content Marketing Institute, 21 blog metrics: Count visits and unique visitors Where do they come from and where do they go on your site? RSS feeds and email lists Measure sign-ups to see if blog is building an online following. Blog-related revenues Track sales related to blog content.
INFOGRAPHIC: How to Increase Pageviews
OCTOBER 29, 2012
From Bit Rebels, here's an infographic with tips on how to get more blog posts seen by more people. Post Good Content Frequently. Make Your Posts Sharable. Use Tools for Content Curation. Accept Guest Writers. Search Engine Optimization (SEO). Edit & Proofread Every Word before It's Published. Link Building. Email Marketing the Right Way. Break-up a Long Post. Use Social Media Creatively. View Original Article
3 Ways Google + Changes Search Marketing
MAY 6, 2014
This means that when you share a link on Google +, whether it’s a link to your blog or a link to your website, you can help to increase its search ranking. The benefits of having a Google + business page are huge. Besides the fact that there are millions of users that you can reach, Google + makes it easier for you to market your business. What does this mean?
Definitive Guide to Planning a New Content Initiative
like corporate website, blogs or all-customer email newsletters. audiences they were targeting with a single blog. Needless to say, the blog wasn’t. Joe Pulizzi THE DEFINITIVE GUIDE 9 Do you really think that a customer or prospect is going to keep visiting your blog, or opening your emails, if the content is irrelevant to their needs 95% of the time? There are way too.
How to Incorporate a Google +1 Button on Your Website
MAY 5, 2014
Basically, whenever you release content on your website, such as on your blog, you can add the Google +1 button somewhere on the page. If you’re not using Google + for business yet, you should be. Google + has millions of users, making it the perfect platform to increase brand awareness and loyalty. What is the Google +1 button? This has a number of benefits.
How to Set Up a Google + Business Page
MAY 1, 2014
Make sure that you have links to your Google + page available on your website as well as on your blog, so that readers can easily share your content on their personal Google + profiles. Out of all the available social networks, Google+ used to be perceived as a lesser option for most. This, however, is simply not true. There are, after all, over 40 million active members on Google +.
Creating Relevant Content
OCTOBER 18, 2012
Strong, meaningful content that speaks directly to prospects’ needs and has strong calls-to-action is essential for lead nurturing, according to Andrea Johnson on the MarketingSherpa Blog. Traditional advertising methods no longer help leads move forward in the sales cycle. Reporting from the MarketingSherpa B2B Summit 2012, she offers these content creation tips. Know your customers’ day-to-day concerns and how they fit your marketing sweet spot." There are several ways find out your audience's most pressing issues. All involve listening. Interviews. Surveys. Team feedback.
What Users Want from a Mobile Website
OCTOBER 25, 2012
From the Hubspot Blog, here are 20 statistics from the study. To assist small businesses with the daunting task of making a mobile optimized website, Google conducted a study called "What Users Want Most From Mobile Sites Today." Smartphone Users and the Mobile Browsing Experience. 96% of users have encountered a site not designed for mobile devices. 67% of users are more likely to purchase from a mobile-friendly site. 74% of users are more likely to return to a mobile-friendly site. 52% of users say they're less likely to engage with a company after a bad mobile experience.
Study: How Much of Your Content Marketing Is Effective?
For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. produced blog posts this year due to lack of budget and time, and. early days of content marketing as a one-click solution to popu- lating corporate blogs and as a hack for boosting search rankings. Copyright © 2015 Contently. All rights reserved.
INFOGRAPHIC: Effective Internet Marketing
JANUARY 11, 2013
According to Shebang Online Marketing Group, in 2012, some of the the most effective internet marketing returns were seen from companies that focused on content creation, social media, blogging, SEO, website and landing pages, email and mobile marketing. Here's an infographic that details the prevailing trends for effective online marketing. View Original Article
INFOGRAPHIC: "Liking" Brands on Facebook
OCTOBER 17, 2012
From Lab42 and the Hubspot Blog, here's an infographic about how brand pages on Facebook are perceived by social media users. Lab42 surveyed 1000 social media users about how they felt about "Liking" a brand on Facebook. The survey led to the conclusion that brand pages on Facebook are more important than companies' websites. View Original Article
Statistics That Indicate the Future of Marketing
AUGUST 28, 2012
From the Hubspot Blog, here are some of the 33 statistics they list that indicate what marketers want to do their jobs, and where the marketing industry is headed. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. Social Media and Social Lead Nurturing Stats. Failure to respond via social channels can lead to up to a 15% increase in churn rate. 75% of B2B companies do not measure or quantify social media engagement. 84% of B2B marketers use some form of social media. Personalization, Relevancy and Dynamic Content Stats.
INFOGRAPHIC: Blogging Platforms
JUNE 29, 2011
From DavidRisley.com, here's an infographic that compares the leading blogging platforms, information that might be useful for content marketers. View Original Article
Staffing and Launching Your Content Marketing Program
blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.
INFOGRAPHIC: Mobile Content Marketing
MARCH 13, 2013
From the Marketing Tech Blog, here's an infographic about the current state of mobile content marketing. While most content is consumed on desktops and tablets, mobile devices have a big influence on click through rates and browsing, and mobile content marketing will generate a large return on investment if done properly. View Original Article
Marketing Resolutions for 2013
JANUARY 3, 2013
The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Produce a video in the first quarter of 2013 and post it on YouTube. Video content communicates a story better than almost any other form of content. Become an active contributor to social media by posting articles to your company’s social channels. - An active and helpful social presence can grow your reach and help promote your best content.
INFOGRAPHIC: Small Business Spending on Social Media
NOVEMBER 14, 2012
From the Hubspot Blog, here's an infographic about how much time and money small businesses spend on social media. View Original Article
The Evolution of Local Search
JANUARY 24, 2013
From the Hubspot blog, here are six predictions about local search for 2013. In 2012, a tipping point was reached for local search. Smartphone adoption led to the acceleration of local search volumes, mobile payment options grew, and Google, Apple and Facebook all released new map/local applications. Social Influence Will Start to Affect Search Algorithms Google is gathering lots of data about the types of businesses users are clicking on in search results. This is especially true of Google+ users. Google's timetable has been accelerated by Facebook's existing business integration.
B2B Marketing Trends for 2016
marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories: Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.
Making the Most of Content Marketing Efforts
AUGUST 18, 2011
Include social media icons in the sidebar of your blog. Add links to your content when you publish comments on blogs. Include Facebook social plugins on your blog or Web site. Include Twitter social plugins on your blog or Web site. Include LinkedIn social plugins on your blog or Web site. Feed your blog content to your Twitter, Facebook, and LinkedIn profiles and pages. Link to your blog in all your online social profiles. Include links to your content in your bio for when you guest post on other blogs. Put content links in your ads.