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CK'S B2B BLOG MAY 22, 2010 A 3-Point 'Recycling' Framework For B2B Thought Leadership: Repurpose, Repackage, Refine. For example: A position paper can become a series of blog posts to be read, or a bunch of informative audio podcasts that your audience can listen to during their daily commutes. that link back to a blog post on the study. Diving into social media and mobile media can be quite daunting for B2Bs. After all, it's an entirely new way of marketing, communicating, engaging and selling. MORE >>	CK'S B2B BLOG MAY 16, 2010 Want ROI From Today's Technologies, Marketers? Don't Just Show Up (participation), Step It Up (innovation). In developing an active community —spanning blogs, forums and video — around supply chain management expertise, Kinaxis has doubled its level of traffic and leads, and yielded double-digit growth in subscriptions of certain paid offerings, even in economically tight times. Many B2B marketers advocate for companies to integrate emerging technologies into the marketing mix. Check! Check! MORE >>	RECENT POSTS NOVEMBER 23, 2010 \| CK'S B2B BLOG Video Clip: Gaining A Competitive Advantage Through Social Media and Mobile Marketing (4-min. segment) NOVEMBER 14, 2010 \| CK'S B2B BLOG Get BIG-Time Smart & Save Money Big Time: 17 Great Online Courses At $200 Savings! OCTOBER 28, 2010 \| CK'S B2B BLOG Social Media and Mobile Marketing: Gaining A Career Competitive Advantage (Rutgers University Keynote) MAY 24, 2010 \| CK'S B2B BLOG Video Q&A: Integrating Mobile Into the B2B Marketing Mix MAY 22, 2010 \| CK'S B2B BLOG A 3-Point 'Recycling' Framework For B2B Thought Leadership: Repurpose, Repackage, Refine. MAY 16, 2010 \| CK'S B2B BLOG Want ROI From Today's Technologies, Marketers? Don't Just Show Up (participation), Step It Up (innovation).
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CK'S B2B BLOG MARCH 18, 2010 B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Unless You No Longer Want Their Money, This Means That YOU Must Change, Too. Long-time readers and colleagues well understand that when data is published which vindicates what I've long been saying, blogging, writing, WOMming, tweeting, nudging and all-out urging of B2B marketers. The forums they used included: one-on-one discussions; Blog postings; discussion forums and tweets. tend to get a little bold in my advice. Why so delighted am I? MORE >>	CK'S B2B BLOG NOVEMBER 14, 2010 Get BIG-Time Smart & Save Money Big Time: 17 Great Online Courses At $200 Savings! Spanning content strategy, B2B, Lead-gen, Webinars, Mobile, Social, Storytelling, Blogs, Videos and much, much more, the course spans 14 hours of new ideas, new ways to improve existing programs, do's, don'ts and a ton of best practices. All told, it's a terrific way to end the year and get your marketing ready for an even better one. As for my course? MORE >>	CK'S B2B BLOG OCTOBER 28, 2010 Social Media and Mobile Marketing: Gaining A Career Competitive Advantage (Rutgers University Keynote) And, as I promised attendees, I'm sharing the presentation through my blog. This will also be posted on Rutgers' blog soon. As I announced in early October, I'm tremendously excited (and honored!) The part-time teaching format works perfectly as it enables me to keep running my business while also keeping a foot in the academic world of which I'm so fond. MORE >>	CK'S B2B BLOG NOVEMBER 23, 2010 Video Clip: Gaining A Competitive Advantage Through Social Media and Mobile Marketing (4-min. segment) I'll post more video clips to the new blog that Rutgers is creating for the program and I'll be sure to update over here as well. Back in October, I spoke at an event held by The Rutgers University Center for Management Development. (I'm (I'm honored to be an adjunct professor for their Mini MBA program ). Email subscribers can view the video here. MORE >>
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CK'S B2B BLOG | MONDAY, MAY 24, 2010
Video Q&A: Integrating Mobile Into the B2B Marketing Mix

Between presenting and attending various sessions at the MarketingProfs B2B Forum earlier this month, Jeff Cohen from Social Media B2B (one of the BEST B2B blogs around) interviewed me along with Chris Koch. who is one of the best B2B brains around. In the discussion we explore 3 key questions around integrating mobile into the B2B marketing mix, namely: (1) Why Mobile for B2Bs? 2) What are the critical success factors for B2Bs in Mobile? and (3) What are some key mobile approaches for B2Bs? Featured below, as well as at Social Media B2B , the piece clocks in right at 13 minutes. MORE >>

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