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If you post it will they come?


Finally, I copy my Biznology posts onto the blog on my site with a link back to Biznology. really should also copy all my posts to the  Insights section of my Gerris digital agency site  (though I should really call it the blog — I don’t know what I was thinking when I called it Insights… I guess I was being unnecessarily fancy. Like this post?

Your team is the best content source for search


But Chris, I’ve tried collaborative corporate blogging, and there was zero buy-in , you say. And, since metrics like length of engagement, bounce-rates, and social sharing are important signals for Google these days, it’s better to make sure that each bit of content is inexorably linked to a clear relevant title and description as well, both on your corporate blog and on YouTube.

10 essentials missing from your business website


It’s hard to get someone to comment on your blog when the act of leaving a comment is so difficult! Adding your social media icons to the top of your pages, on blog articles, email signatures, and pretty much anywhere that’s appropriate is a great way to add more website visitors and contacts to your online community. Business Blog. Is blogging uncool? How does it do it?

How to implement a Video 1st content marketing strategy that drives action


This text can now be used for webpage content, blog content, email content, social media content, and more to support the ongoing flow of content marketing. So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Forget about video! Take Like this post?

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Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform. blog post Longform. Content. Definition II.

Surefire Social introduces SurePulse “webmaster tools”


Blog, tweet, schedule, update all your review sites, engage, retweet, check in on your AdWords campaign, see how your pages are performing across all channels and platforms, organically and otherwise, all from the comfort of  SurePulse. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It seems like SurePulse is surely set up to do it. It was quite a crew.

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Earned media influencer outreach is alive and well


And, before I finish here, I thought I would pass on the discount code that we were given to give to our bloggers, since this is, in fact, partially a blog about Skinny coconut oil. We will be reaching out to everyone who hasn’t responded by tomorrow with a follow-up email, which usually results in double the positive responses based on our past experience. The Skinny & Co.

Influencer outreach is more PR than marketing or advertising


Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog. Make sharing, posting, and blogging your pitch is as easy as possible (premasticate!). The best brands have teams of ambassadors who are very happy to not only tweet or blog once on your behalf but become a happy part of your volunteer ambassador squad or even, if they’re luck, a sponsored team.

Help Google help you optimize your content for search


Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. You’ll see that, unlike generic search results, your blog posts that are wrapped in a review or a recipe will be rendered with either a thumbnail photo or a rating. Google loves structured data. Like this post?

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. has built blogs with over 100,000 monthly readers for. problems through your content, you’re much more like- ly to get them to read your blog and pick up much more. Introduction 3 II.

What’s new in content marketing?


Blog Content. Creating content and posting to your company’s blog is one of the best ways to reach consumers. Leave comments on others’ blog posts and hope the favor is returned on yours. According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Automated Content. Niche Content. Multimedia Content. Influencer Content.

Search and Replace Will Change Your Blog Forever


If you’ve been blogging for a long time, your life has probably changed a number of times. Yes, it’s true that both my blogs s**t the bed in a catastrophic failure; but, before that happened, I did some pretty amazing things. When After five years of blogging shamelessly on behalf of AH, what was I to do? And, so does your blog. Maybe your blog is pretty new.

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The state of the blogger outreach union ten years on


Blogging Isn’t Cool. While there are more people than ever who are dipping into the content produced by bloggers every day, starting a new blog from scratch is so dispiriting that many potential bloggers are instead writing for Tumblr,, Facebook Notes, or the  LinkedIn Publishing Platform. Blogging is Hard. Blogging’s hard. Groan. Like this post?

My PocketCHIP is a portable Linux box


It’s close to perfect, though I won’t be writing my novel or any of these blog posts on it, though it comes delivered with a music editor, a text editor, a game console, and a legit Linux terminal with vi and everything. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. Then I saw that a company called Next Thing Co. But, oh, the PocketCHIP!

Evangelizing a Content Marketing Program

So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. Introduction 4 II.

10 secrets to research the best SEO keywords


Blogging Content Marketing Internet Marketing Market Research Organic Search Search Engine Optimization AdWords AskJeeves Bing Dogpile DuckDuckGo keyword strategy keywords Moz niche keyword organic search Search engine optimization SEO Spyfu YouTubeSEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen.

Tools that help generate blogging ideas


Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. You might even be able to come up with a new blog post just about your question and the answers you receive. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. Quora. Portent.

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Add For Immediate Release to your podcast queue


Dan York’s Technology Report covers the malware attack on Hyatt, the introduction of adblocking to ASUS’ default browser, and the war of words between Medium founder Ev Williams and blogging pioneer Dave Winer (including a discussion by the panel). technologies, including content syndication, online collaboration, blogging, and consumer generated media. Do we fix them or ditch them?

Influencer marketing should not be about collecting influencers


have also been blogging in some form or another since 1999 and am a solid Q-list Internet Celebrity with my 79 Klout and that helps a lot with relating to other bloggers, even blogger outside of my “vertical,” “demographic,” “topic,” etc.  If I really want to make a connection, I can reach out as a fellow blogger or make it apparent that I have 50.8k

Definitive Guide to Planning a New Content Initiative

like corporate website, blogs or all-customer email newsletters. audiences they were targeting with a single blog. Needless to say, the blog wasn’t. Joe Pulizzi THE DEFINITIVE GUIDE 9 Do you really think that a customer or prospect is going to keep visiting your blog, or opening your emails, if the content is irrelevant to their needs 95% of the time? There are way too.

3 predictions for online marketing in 2016


You might be familiar with Zemanta ‘s  Editorial Assistant and  Related Posts , a couple very useful WordPress plugins, but there are also some powerful services that can live between your blog and their browsers. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! There’s more!

Why aren’t you already cross-posting on LinkedIn?


That was very kind of you. I was a very early adopter of what I have seen called the LinkedIn Publishing Platform, Pulse, Long-Form Posts, and even the LinkedIn member blog.  My initial posts received upwards of 40k+ views. It’s a little hard to find so go check out all of my LinkedIn Pulse blog posts. On Medium, I have a potential readership of 4.8k Why Wait? Go Do It Now.

Visitors hate online ghost towns more than spammy auto posts


Lacking that, it’s on you to either search for someone who is already deeply marinated in company culture who not only gets social media but also is so completely totally psyched about getting to do your social media, including blogging, that they’ll keep on keeping on through the weeks, months, and even half-year it might take for real growth to occur. Know why I know this?

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How long should your online business video production be?


So what this means is that your next and current clients love watching videos on your website, blog, email and social media channels. This will keep your videos as short as possible as well as giving you more opportunities to create online video content for your website, blogs, email, SEO rankings, and social channels. Will people watch more than 30 seconds? 180 seconds?

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Study: How Much of Your Content Marketing Is Effective?

For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. produced blog posts this year due to lack of budget and time, and. early days of content marketing as a one-click solution to popu- lating corporate blogs and as a hack for boosting search rankings. Copyright © 2015 Contently. All rights reserved.

Implement the powerful CloudFlare CDN for free today


have not personally played with CDNs for a long time — it’s just not what I do, day-to-day — but I just started a new blog a couple of months ago and then serendipity kissed me full on the lips and my new blog is now a brand new, bouncing baby, member of a global CDN. The goal of a CDN is to serve content to end-users with high availability and high performance.

Five often-overlooked reasons senior executives should use social media


It’s a lot of noise, and no one cares about what I’m reading.”. “I want to be a thought leader, but I don’t have time for blogging.”. Blogging Social Media Marketing Social Business Reputation Management Public Relations Influencer Marketing Social Media/PR twitter linkedin Elon Musk Bill Gates executive Chuck Robbins connection points richard branson oprah medium svbtle

Keep blogging even after you resent your blog


There’s no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there’s no benefit in ignoring your blog. First, I will address why keeping your blog updated is essential to search engines and how fickle Google is. It doesn’t matter right now. Learn from my mistake!

FAQ 95

Becoming a reddit Internet sensation


But I also cheated because the blog post I submitted to both the C25K and Running subreddit was heartfelt, personal, vulnerable, and an actual race report. Also, if you’ll notice, once I posted the link to my blog, I spent the next 72-hours commenting on any and all questions, comments, or kudos. Back then, I was terrified of reddit. Get over it! So, you can do it to. You can.

Staffing and Launching Your Content Marketing Program

blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.

Six great blogs for B2B Marketers


While this used to mean reading business books and magazines, today it means blogs.  We’ve all heard the stats about blog proliferation.  A new blog launched every six seconds—or whatever.  Available as “Tuesday Marketing Notes,” these posts are meaty—more like book chapters than blog posts.  B2B Lead Roundtable Blog, by Brian Carroll, with additional contributors. 

You can only win search by winning social


Robot armies of perfectly-tuned and websites, even if they control a zombie horde of blog, Facebook, Twitter, Pinterest, and Google+ posts, don’t quite propagate the same way that true community and customer interest does. Start a conversation, start a blog, post on LinkedIn and Medium and not just on your own site or own blog. It’s About the Community, Stupid.

Search 101

Your website must adapt based on data


One example is CloudFlare , an awesome freeish CDN that I have easily and gladly integrated into my new personal blog, RNNR. It stands between what I render on my personal fitness blog and what everyone else sees. And I have gotten all the sites that I blog for to use Editorial Assistant as a way to speed up linking and creating meta tags. How many hours would an MAS save you?

What is Social Media Marketing?


Inbound Marketing  — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.” For years, I struggled to explain to my mom what I do for a living. monitoring (what are people saying about you?),

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Reproduce all your own stuff on your professional page


have a client who has been a thought leader in advertising, digital, design, and web development for at least the last twelve-years as illustrated by all the physical and digital clippings of all the columns, articles, guest posts, blog posts, and stories he’s written in support of the contribution to the industry. If Not for Biznology I Might Not Be Blogging. Like this post?