The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. The content can be created by your PR team or by a third party, be it a journalist, a blog, a press release, an interview, or as a resource to the mainstream media. When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. MORE >>

” After collecting between 2,000-4,000 blogs that are topically-, geographically-, or demographically-appropriate, preparing a content-laden microsite and penning a very short-and-sweet email message pitch, then I send out those 2K-4K emails, each and every one a speed-date, and wait, real-time, at the Inbox. Real bloggers and real blogs always trump Robot Armies. Real Americans don’t care much about A-list blogs. If you don’t make good on your generous offer, each and every blogger has recourse — and we knew they did — and it’s their blog! MORE >>

Guest Blog Post: “Battle Cry: Send More Queries!” Geek Girl Blog Tour – Author Holly Smale’s Geekiest Traits (kirstyes.co.uk). Blogging Content Marketing Internet Marketing Social Media Marketing Case study corbis Dave Eggers Facebook instagram muse pinterest twitter YouTubePeople are obsessed with process. How did you get to where you are and learn what you know? That’s why YouTube is an obsession: it’s all about “how you do it” or “how you did it.” They want to know what they’re spending their money on. MORE >>

As you may well know from my blog posts, I am fully on board with pushing a little hard. 'According to  Jonathan Alter’s new book,  The Center Holds , it was Barack Obama’s young geek volunteers who crushed Mitt Romney ‘s “ Mad Men ” campaign out of the 1960s in the 2012 election. And while much of their success had to do with their collective beautiful mind, it also had to do with something that Mr. Alter said as a matter of fact: they got “over the fear of being annoying.” ” and any number of other attempts at getting our attention. MORE >>

” The truth about mea culpa marketing is that you can’t — or shouldn’t — do it intentionally — though maybe by the end of this blog post you may want to give it a go, just as a test. If you struggle, fight, or allow your ego to not handle the embarrassment, you will not only not be forgiven or laughed off as a glitch or the price of doing business, you’ll probably rather end up on The Bad Pitch Blog or the subject of a case study of what not to do in Communications or with Email. Something’s always going to go wrong. Don’t. MORE >>