Biznology

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The future of Twitter is as a protected essential public utility

Biznology

This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow  of Meritus Media. So, be sure to check out Sally Falkow’s blog, The Proactive Report , later this week in order to get a much bigger picture than I can offer. SF: What’s your take on the future of Twitter? CA:  Twitter isn’t going anywhere. It’s still a thing! followers.

All your best content may now be considered fake news

Biznology

As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s. If you’re not already experienced with blogging/publishing platforms, I would always start with WordPress. Blogging leveled the playing field when it came to producing news for readers. And who knows?

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What content to blog for Google search success

Biznology

Write At Least One  Blog Post for Every Page of Your Website. The long and short of it is, start with writing a blog post based on every single page of your current website. If you are too harsh with your red pen, you’ll both dispirit your employee to ever blog again and you’ll also ruin the natural language of their particular writing site. What to Write? Go do it!

My Best Biznology Blog Posts of 2016

Biznology

If you bring it, they will post, share, tweet, and blog you! hope my exhaustive list of all my favorite blog posts I share with you below allow you to catch up on the articles, posts, and content that you missed in 2016. My Best Biznology Blog Posts of 2016. If you post it will they come (to read your blog)? What content to blog for Google search success.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

The more the messier for content marketing SEO success

Biznology

Same with blogging or any other type of creative behavior. Blog content, not ephemeral tweets or facebooks. You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Be quick, be messy, be pedestrian, maybe even turn off your Grammatik and your Autocorrect. Please. America voted Donald J. Like this post?

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Are LinkedIn Groups experiencing a crisis?

Biznology

Unmoderated groups morphed into spammy blog feeds with real discussions being buried. Avoid mass-blasting the same blog article, discussion title, and description to ALL of your groups. After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. Win-win.

What is structured content?

Biznology

Most authors and editors like to write a whole blog post or article, rather than a bunch of components that could be assembled into an article or blog post (or both), for any device. Structured content is the most important trend in digital marketing that you’ve probably never heard of. Though important, AMP pages just improve load times for your mobile users. Semantic tagging.

Blog your way into a book deal

Biznology

In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. Your second step is to grow a community around the writing you’re doing on your blog. It was through his blog that he charmed every single author he satirized. He love literature a lot.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Socialize your videos for business development

Biznology

Video blogs. Your SMEs are probably already cranking out blog posts and visiting key accounts. People spend more than 100,000,000 hours every day  watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. Sales and marketing people take note: v ideo is a medium used for everyday social communication. Use Video to Activate Other Media. Event videos.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

For example, here are the types of content that you could find on our client’s blog: How to construct your videos around the call-to-action. According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. Don’t get me wrong.

Search and Replace Will Change Your Blog Forever

Biznology

If you’ve been blogging for a long time, your life has probably changed a number of times. Yes, it’s true that both my blogs s**t the bed in a catastrophic failure; but, before that happened, I did some pretty amazing things. When After five years of blogging shamelessly on behalf of AH, what was I to do? And, so does your blog. Maybe your blog is pretty new.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

Click here to read the post on the Biznology.com blog. On his blog , in LinkedIn group discussions, on LinkedIn Pulse, and even in his presentations (including the one at Social Fresh), Jay Baer mentioned that shotguns trump rifles in social media. and then you have to sign up for a strategy session to learn about an effective system that makes blogging easy, fast, and fun.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Micro-influencer marketing is the new long tail

Biznology

So, on that note, my buddy and colleague, Dan Krueger , and I  are at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. Candid Belle via Blog Post.

Today’s online influencers are wicked tough

Biznology

2006 was an amazing time: it was both the heyday of blogging — remember the midterm elections of 2006, ten years ago today, and remember how influenced the 2004 elections were influenced by these newfangled things called blogs and bloggers? They were what they were blogging about first and about the Internet , the publishing platform, and the technology second or even third.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. 4. How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. Keep your brand consistent. Share your story.

If you post it will they come?

Biznology

Finally, I copy my Biznology posts onto the blog on my ChrisAbraham.com site with a link back to Biznology. really should also copy all my posts to the  Insights section of my Gerris digital agency site  (though I should really call it the blog — I don’t know what I was thinking when I called it Insights… I guess I was being unnecessarily fancy. Like this post?

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials”) “We want you to take 50 million of us as seriously as you take one reporter from  The Wall Street Journal ” (#83 of the 95 Theses from  The Cluetrain Manifesto ). There are more than a billion active blogs worldwide. Waiting for class.

10 essentials missing from your business website

Biznology

It’s hard to get someone to comment on your blog when the act of leaving a comment is so difficult! Adding your social media icons to the top of your pages, on blog articles, email signatures, and pretty much anywhere that’s appropriate is a great way to add more website visitors and contacts to your online community. Business Blog. Is blogging uncool? How does it do it?

It’s normal to be bad before you’re good

Biznology

Content Marketing blogging blogs Content marketing creativityattended Ira Glass ‘ talk at Wolf Trap last Saturday and my take-away is :  it’s normal to be bad before you’re good. used to be a photographer and, to be honest, real shooters use the best cameras and lenses they can easily afford. Who buys the Nikon D5 and the Canon EOS-1D X Mark II? You don’t need it.

7 key roles in digital marketing

Biznology

wrote about this in a recent blog post called “ Attribution, The Science of Marketing.” I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. In the lively discussion that followed, the best question was about talent. Analyst.

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Your team is the best content source for search

Biznology

But Chris, I’ve tried collaborative corporate blogging, and there was zero buy-in , you say. And, since metrics like length of engagement, bounce-rates, and social sharing are important signals for Google these days, it’s better to make sure that each bit of content is inexorably linked to a clear relevant title and description as well, both on your corporate blog and on YouTube.

How to effectively integrate video content onto your website

Biznology

Studies have shown that blog posts with videos attract three times as many inbound links as blog posts without videos. Video + Blogging = Vlogging. According to Syndacast , 74% of all internet traffic in 2017 will be video-based. This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume.

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Buy domain names for all your pages, products, and services

Biznology

Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.” ” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. It’s short and dedicated to the one page. Now they all do.

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Has your Twitter engagement recently dropped?

Biznology

That’s the reason why I thought this PSA was worthwhile taking up an entire Biznology blog post — because this might be happening to you! In the last couple weeks, the notifications I have been receiving via my @chrisabraham Twitter handle have plummeted. Serious chirping crickets. like it nosiest! Et voilà ! If it is happening to you, you need to fix it now! Good luck.

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

technologies, including content syndication, online collaboration, blogging, and consumer generated media. Episode 64 of the #FIR podcast is up. Podcast: Play in new window,   Download (Duration: 1:31:44 — 37.6MB), Embed. https://traffic.libsyn.com/fir/forimmed-64.mp3. Is it time to stop measuring engagement ? Virtual Reality headset sales aren’t setting any records. He specializes in Web 2.0

Tools that help generate blogging ideas

Biznology

Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. You might even be able to come up with a new blog post just about your question and the answers you receive. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. Quora. Portent.

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Six great blogs for B2B Marketers

Biznology

While this used to mean reading business books and magazines, today it means blogs.  We’ve all heard the stats about blog proliferation.  A new blog launched every six seconds—or whatever.  Available as “Tuesday Marketing Notes,” these posts are meaty—more like book chapters than blog posts.  B2B Lead Roundtable Blog, by Brian Carroll, with additional contributors. 

10 Reasons why you should have an active business blog

Biznology

Blogs have been around for quite some time now. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Unlike your website, your blog can communicate news, events, and up-to-the-minute details with your customers and target audience. Conclusion.

Influencer outreach is more PR than marketing or advertising

Biznology

Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog. Make sharing, posting, and blogging your pitch is as easy as possible (premasticate!). The best brands have teams of ambassadors who are very happy to not only tweet or blog once on your behalf but become a happy part of your volunteer ambassador squad or even, if they’re luck, a sponsored team.

Why aren’t you already cross-posting on LinkedIn?

Biznology

That was very kind of you. I was a very early adopter of what I have seen called the LinkedIn Publishing Platform, Pulse, Long-Form Posts, and even the LinkedIn member blog.  My initial posts received upwards of 40k+ views. It’s a little hard to find so go check out all of my LinkedIn Pulse blog posts. On Medium, I have a potential readership of 4.8k Why Wait? Go Do It Now.

The state of the blogger outreach union ten years on

Biznology

Blogging Isn’t Cool. While there are more people than ever who are dipping into the content produced by bloggers every day, starting a new blog from scratch is so dispiriting that many potential bloggers are instead writing for Tumblr, Medium.com, Facebook Notes, or the  LinkedIn Publishing Platform. Blogging is Hard. Blogging’s hard. Groan. Like this post?

How to implement a Video 1st content marketing strategy that drives action

Biznology

This text can now be used for webpage content, blog content, email content, social media content, and more to support the ongoing flow of content marketing. So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Forget about video! Take Like this post?

Keep blogging even after you resent your blog

Biznology

There’s no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there’s no benefit in ignoring your blog. First, I will address why keeping your blog updated is essential to search engines and how fickle Google is. It doesn’t matter right now. Learn from my mistake!

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Influencer marketing should not be about collecting influencers

Biznology

have also been blogging in some form or another since 1999 and am a solid Q-list Internet Celebrity with my 79 Klout and that helps a lot with relating to other bloggers, even blogger outside of my “vertical,” “demographic,” “topic,” etc.  If I really want to make a connection, I can reach out as a fellow blogger or make it apparent that I have 50.8k

Visitors hate online ghost towns more than spammy auto posts

Biznology

Lacking that, it’s on you to either search for someone who is already deeply marinated in company culture who not only gets social media but also is so completely totally psyched about getting to do your social media, including blogging, that they’ll keep on keeping on through the weeks, months, and even half-year it might take for real growth to occur. Know why I know this?

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Add For Immediate Release to your podcast queue

Biznology

Dan York’s Technology Report covers the malware attack on Hyatt, the introduction of adblocking to ASUS’ default browser, and the war of words between Medium founder Ev Williams and blogging pioneer Dave Winer (including a discussion by the panel). technologies, including content syndication, online collaboration, blogging, and consumer generated media. Do we fix them or ditch them?