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How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

Click here to read the post on the Biznology.com blog. On his blog , in LinkedIn group discussions, on LinkedIn Pulse, and even in his presentations (including the one at Social Fresh), Jay Baer mentioned that shotguns trump rifles in social media. and then you have to sign up for a strategy session to learn about an effective system that makes blogging easy, fast, and fun.

It’s normal to be bad before you’re good

Biznology

Content Marketing blogging blogs Content marketing creativityattended Ira Glass ‘ talk at Wolf Trap last Saturday and my take-away is :  it’s normal to be bad before you’re good. used to be a photographer and, to be honest, real shooters use the best cameras and lenses they can easily afford. Who buys the Nikon D5 and the Canon EOS-1D X Mark II? You don’t need it.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials”) “We want you to take 50 million of us as seriously as you take one reporter from  The Wall Street Journal ” (#83 of the 95 Theses from  The Cluetrain Manifesto ). There are more than a billion active blogs worldwide. Waiting for class.

10 essentials missing from your business website

Biznology

It’s hard to get someone to comment on your blog when the act of leaving a comment is so difficult! Adding your social media icons to the top of your pages, on blog articles, email signatures, and pretty much anywhere that’s appropriate is a great way to add more website visitors and contacts to your online community. Business Blog. Is blogging uncool? How does it do it?

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

What is structured content?

Biznology

Most authors and editors like to write a whole blog post or article, rather than a bunch of components that could be assembled into an article or blog post (or both), for any device. Structured content is the most important trend in digital marketing that you’ve probably never heard of. Though important, AMP pages just improve load times for your mobile users. Semantic tagging.

Search and Replace Will Change Your Blog Forever

Biznology

If you’ve been blogging for a long time, your life has probably changed a number of times. Yes, it’s true that both my blogs s**t the bed in a catastrophic failure; but, before that happened, I did some pretty amazing things. When After five years of blogging shamelessly on behalf of AH, what was I to do? And, so does your blog. Maybe your blog is pretty new.

Influencer outreach is more PR than marketing or advertising

Biznology

Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog. Make sharing, posting, and blogging your pitch is as easy as possible (premasticate!). The best brands have teams of ambassadors who are very happy to not only tweet or blog once on your behalf but become a happy part of your volunteer ambassador squad or even, if they’re luck, a sponsored team.

Tools that help generate blogging ideas

Biznology

Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. You might even be able to come up with a new blog post just about your question and the answers you receive. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. Quora. Portent.

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B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

How even social media & social selling experts are getting LinkedIn wrong – Part 2

Biznology

Have us do the work for you with a LinkedIn profile makeover, blog copywriting, audience expansion, and LinkedIn marketing campaigns. Why should we see her as an expert and most importantly, why should I trust her with my profile, blog writing, or LinkedIn marketing campaigns? Judy Schramm Fails to Understand That Buyers Connect with Experts First – Not Companies. Hope you are well….Take

CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Through company page updates and sponsored updates, Xerox is supplying their audience with e-books, SlideShare presentations, and blog articles that offer advice on how to work better. Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Revenue. Like this post?

The state of the blogger outreach union ten years on

Biznology

Blogging Isn’t Cool. While there are more people than ever who are dipping into the content produced by bloggers every day, starting a new blog from scratch is so dispiriting that many potential bloggers are instead writing for Tumblr, Medium.com, Facebook Notes, or the  LinkedIn Publishing Platform. Blogging is Hard. Blogging’s hard. Groan. Like this post?

Help Google help you optimize your content for search

Biznology

Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. You’ll see that, unlike generic search results, your blog posts that are wrapped in a review or a recipe will be rendered with either a thumbnail photo or a rating. Google loves structured data. Like this post?

10 secrets to research the best SEO keywords

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Blogging Content Marketing Internet Marketing Market Research Organic Search Search Engine Optimization AdWords AskJeeves Bing Dogpile DuckDuckGo keyword strategy keywords Moz niche keyword organic search Search engine optimization SEO Spyfu YouTubeSEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Influencer marketing tools of the trade

Biznology

Since my SMNRs are single-page, static sites, I don’t need much horsepower in the back end, so $3.95/month, $44.00/year is just fine for me, though I also have my database-backed, health, sport, and fitness WordPress blog on TotalChoice and they’re awesome on that, too, and were able to survive an amazing reddit flood. We’re off to the races! OK, now on to tools. Love it!

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How to implement a Video 1st content marketing strategy that drives action

Biznology

This text can now be used for webpage content, blog content, email content, social media content, and more to support the ongoing flow of content marketing. So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Forget about video! Take Like this post?

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10 Reasons why you should have an active business blog

Biznology

Blogs have been around for quite some time now. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Unlike your website, your blog can communicate news, events, and up-to-the-minute details with your customers and target audience. Conclusion.

Six great blogs for B2B Marketers

Biznology

While this used to mean reading business books and magazines, today it means blogs.  We’ve all heard the stats about blog proliferation.  A new blog launched every six seconds—or whatever.  Available as “Tuesday Marketing Notes,” these posts are meaty—more like book chapters than blog posts.  B2B Lead Roundtable Blog, by Brian Carroll, with additional contributors. 

I’m an influencer, pay me more!

Biznology

technologies , including content syndication, online collaboration, blogging, and consumer generated media. Heidi is a founding blogger for Cision Blog and frequently speaks at industry conferences and events on best practices in social media, communications, content marketing and the changing media landscape. Lucky for me, a major focus of our time together was influencer marketing.

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Add For Immediate Release to your podcast queue

Biznology

Dan York’s Technology Report covers the malware attack on Hyatt, the introduction of adblocking to ASUS’ default browser, and the war of words between Medium founder Ev Williams and blogging pioneer Dave Winer (including a discussion by the panel). technologies, including content syndication, online collaboration, blogging, and consumer generated media. Do we fix them or ditch them?

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Blog, tweet, schedule, update all your review sites, engage, retweet, check in on your AdWords campaign, see how your pages are performing across all channels and platforms, organically and otherwise, all from the comfort of  SurePulse. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It seems like SurePulse is surely set up to do it. It was quite a crew.

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Why aren’t you already cross-posting on LinkedIn?

Biznology

That was very kind of you. I was a very early adopter of what I have seen called the LinkedIn Publishing Platform, Pulse, Long-Form Posts, and even the LinkedIn member blog.  My initial posts received upwards of 40k+ views. It’s a little hard to find so go check out all of my LinkedIn Pulse blog posts. On Medium, I have a potential readership of 4.8k Why Wait? Go Do It Now.

Five often-overlooked reasons senior executives should use social media

Biznology

It’s a lot of noise, and no one cares about what I’m reading.”. “I want to be a thought leader, but I don’t have time for blogging.”. Blogging Social Media Marketing Social Business Reputation Management Public Relations Influencer Marketing Social Media/PR twitter linkedin Elon Musk Bill Gates executive Chuck Robbins connection points richard branson oprah code.org medium svbtle

Visitors hate online ghost towns more than spammy auto posts

Biznology

Lacking that, it’s on you to either search for someone who is already deeply marinated in company culture who not only gets social media but also is so completely totally psyched about getting to do your social media, including blogging, that they’ll keep on keeping on through the weeks, months, and even half-year it might take for real growth to occur. Know why I know this?

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Earned media influencer outreach is alive and well

Biznology

And, before I finish here, I thought I would pass on the discount code that we were given to give to our bloggers, since this is, in fact, partially a blog about Skinny coconut oil. We will be reaching out to everyone who hasn’t responded by tomorrow with a follow-up email, which usually results in double the positive responses based on our past experience. The Skinny & Co.

3 predictions for online marketing in 2016

Biznology

You might be familiar with Zemanta ‘s  Editorial Assistant and  Related Posts , a couple very useful WordPress plugins, but there are also some powerful services that can live between your blog and their browsers. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! There’s more!

How long should your online business video production be?

Biznology

So what this means is that your next and current clients love watching videos on your website, blog, email and social media channels. This will keep your videos as short as possible as well as giving you more opportunities to create online video content for your website, blogs, email, SEO rankings, and social channels. Will people watch more than 30 seconds? 180 seconds?

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Keep blogging even after you resent your blog

Biznology

There’s no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there’s no benefit in ignoring your blog. First, I will address why keeping your blog updated is essential to search engines and how fickle Google is. It doesn’t matter right now. Learn from my mistake!

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Influencer marketing should not be about collecting influencers

Biznology

have also been blogging in some form or another since 1999 and am a solid Q-list Internet Celebrity with my 79 Klout and that helps a lot with relating to other bloggers, even blogger outside of my “vertical,” “demographic,” “topic,” etc.  If I really want to make a connection, I can reach out as a fellow blogger or make it apparent that I have 50.8k

4 Reasons why you should be treating your emails like a blog

Biznology

They’re not treating their emails like blog content. I’ve compiled four big ways your emails should be more like blog content than you realize. You’d never publish a blog without an image, so apply the same principle to your email marketing. You’d never publish thin sales-driven content on your blog. Content Marketing blogging email email marketing Content.

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What is Social Media Marketing?

Biznology

Inbound Marketing  — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.” For years, I struggled to explain to my mom what I do for a living. monitoring (what are people saying about you?),

Implement the powerful CloudFlare CDN for free today

Biznology

have not personally played with CDNs for a long time — it’s just not what I do, day-to-day — but I just started a new blog a couple of months ago and then serendipity kissed me full on the lips and my new blog is now a brand new, bouncing baby, member of a global CDN. The goal of a CDN is to serve content to end-users with high availability and high performance.

Janet Thaeler & Maryanne Conlin on Influencer Marketing

Biznology

Influencers Are Shifting from Blogs to Social Media. Maryanne  asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. blog and will give you a full report next Tuesday!

Tools I use to amplify social campaigns

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mean, I know you know how awesome this is because I know you have been through he whole internal group email in which you try to beg your staff to share your latest blog post or latest public event or even the newest video or press release. I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Engagement! GaggleAMP. Give cash.

You can only win search by winning social

Biznology

Robot armies of perfectly-tuned and websites, even if they control a zombie horde of blog, Facebook, Twitter, Pinterest, and Google+ posts, don’t quite propagate the same way that true community and customer interest does. Start a conversation, start a blog, post on LinkedIn and Medium and not just on your own site or own blog. It’s About the Community, Stupid.

Why brands need a different kind of content.

Biznology

In fact, you know Content Marketing is gaining in importance when universities start creating CM course curricula and incorporating them into their digital marketing programs. I’m going to attempt to connect some dots touching on all three of those CM disciplines beginning with this short blog post intro. This blog post has done that for me in its own simplistic way. Like this post?

Reproduce all your own stuff on your professional page

Biznology

have a client who has been a thought leader in advertising, digital, design, and web development for at least the last twelve-years as illustrated by all the physical and digital clippings of all the columns, articles, guest posts, blog posts, and stories he’s written in support of the contribution to the industry. If Not for Biznology I Might Not Be Blogging. Like this post?

Social Media is a life sentence

Biznology

So, every morning, you need to line up your day: your daily dose of azathioprine, your daily blog post, your daily tweets, your daily pins, your daily Facebook posts, and your daily dose of comments, responses, retweets, reports, favorites, and the like. Most folks get into blogging and social media all hot-and-heavy and burn out within the first month — don’t be that guy.