Trending Sources

If you post it will they come?


Finally, I copy my Biznology posts onto the blog on my site with a link back to Biznology. really should also copy all my posts to the  Insights section of my Gerris digital agency site  (though I should really call it the blog — I don’t know what I was thinking when I called it Insights… I guess I was being unnecessarily fancy. Like this post?

Influencer marketing is one percent inspiration, ninety nine percent perspiration


Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials”) “We want you to take 50 million of us as seriously as you take one reporter from  The Wall Street Journal ” (#83 of the 95 Theses from  The Cluetrain Manifesto ). There are more than a billion active blogs worldwide. Waiting for class.

Your team is the best content source for search


But Chris, I’ve tried collaborative corporate blogging, and there was zero buy-in , you say. And, since metrics like length of engagement, bounce-rates, and social sharing are important signals for Google these days, it’s better to make sure that each bit of content is inexorably linked to a clear relevant title and description as well, both on your corporate blog and on YouTube.

10 essentials missing from your business website


It’s hard to get someone to comment on your blog when the act of leaving a comment is so difficult! Adding your social media icons to the top of your pages, on blog articles, email signatures, and pretty much anywhere that’s appropriate is a great way to add more website visitors and contacts to your online community. Business Blog. Is blogging uncool? How does it do it?

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform. blog post Longform. Content. Definition II.

Janet Thaeler & Maryanne Conlin on Influencer Marketing


Influencers Are Shifting from Blogs to Social Media. Maryanne  asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. blog and will give you a full report next Tuesday!

Influencer marketing tools of the trade


Since my SMNRs are single-page, static sites, I don’t need much horsepower in the back end, so $3.95/month, $44.00/year is just fine for me, though I also have my database-backed, health, sport, and fitness WordPress blog on TotalChoice and they’re awesome on that, too, and were able to survive an amazing reddit flood. We’re off to the races! OK, now on to tools. Love it!

Trade 89

Search and Replace Will Change Your Blog Forever


If you’ve been blogging for a long time, your life has probably changed a number of times. Yes, it’s true that both my blogs s**t the bed in a catastrophic failure; but, before that happened, I did some pretty amazing things. When After five years of blogging shamelessly on behalf of AH, what was I to do? And, so does your blog. Maybe your blog is pretty new.

Search 104

How to implement a Video 1st content marketing strategy that drives action


This text can now be used for webpage content, blog content, email content, social media content, and more to support the ongoing flow of content marketing. So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Forget about video! Take Like this post?

Video 86

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. has built blogs with over 100,000 monthly readers for. problems through your content, you’re much more like- ly to get them to read your blog and pick up much more. Introduction 3 II.

Influencer outreach is more PR than marketing or advertising


Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog. Make sharing, posting, and blogging your pitch is as easy as possible (premasticate!). The best brands have teams of ambassadors who are very happy to not only tweet or blog once on your behalf but become a happy part of your volunteer ambassador squad or even, if they’re luck, a sponsored team.

Surefire Social introduces SurePulse “webmaster tools”


Blog, tweet, schedule, update all your review sites, engage, retweet, check in on your AdWords campaign, see how your pages are performing across all channels and platforms, organically and otherwise, all from the comfort of  SurePulse. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It seems like SurePulse is surely set up to do it. It was quite a crew.

Tools 77

The state of the blogger outreach union ten years on


Blogging Isn’t Cool. While there are more people than ever who are dipping into the content produced by bloggers every day, starting a new blog from scratch is so dispiriting that many potential bloggers are instead writing for Tumblr,, Facebook Notes, or the  LinkedIn Publishing Platform. Blogging is Hard. Blogging’s hard. Groan. Like this post?

It’s normal to be bad before you’re good


Content Marketing blogging blogs Content marketing creativityattended Ira Glass ‘ talk at Wolf Trap last Saturday and my take-away is :  it’s normal to be bad before you’re good. used to be a photographer and, to be honest, real shooters use the best cameras and lenses they can easily afford. Who buys the Nikon D5 and the Canon EOS-1D X Mark II? You don’t need it.

Evangelizing a Content Marketing Program

So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. Introduction 4 II.

Help Google help you optimize your content for search


Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. You’ll see that, unlike generic search results, your blog posts that are wrapped in a review or a recipe will be rendered with either a thumbnail photo or a rating. Google loves structured data. Like this post?

Tools that help generate blogging ideas


Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. You might even be able to come up with a new blog post just about your question and the answers you receive. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. Quora. Portent.

Tools 60

10 secrets to research the best SEO keywords


Blogging Content Marketing Internet Marketing Market Research Organic Search Search Engine Optimization AdWords AskJeeves Bing Dogpile DuckDuckGo keyword strategy keywords Moz niche keyword organic search Search engine optimization SEO Spyfu YouTubeSEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen.

Earned media influencer outreach is alive and well


And, before I finish here, I thought I would pass on the discount code that we were given to give to our bloggers, since this is, in fact, partially a blog about Skinny coconut oil. We will be reaching out to everyone who hasn’t responded by tomorrow with a follow-up email, which usually results in double the positive responses based on our past experience. The Skinny & Co.

Study: How Much of Your Content Marketing Is Effective?

For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. produced blog posts this year due to lack of budget and time, and. early days of content marketing as a one-click solution to popu- lating corporate blogs and as a hack for boosting search rankings. Copyright © 2015 Contently. All rights reserved.

Add For Immediate Release to your podcast queue


Dan York’s Technology Report covers the malware attack on Hyatt, the introduction of adblocking to ASUS’ default browser, and the war of words between Medium founder Ev Williams and blogging pioneer Dave Winer (including a discussion by the panel). technologies, including content syndication, online collaboration, blogging, and consumer generated media. Do we fix them or ditch them?

What’s new in content marketing?


Blog Content. Creating content and posting to your company’s blog is one of the best ways to reach consumers. Leave comments on others’ blog posts and hope the favor is returned on yours. According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Automated Content. Niche Content. Multimedia Content. Influencer Content.

CMOs fail to go beyond brand awareness on LinkedIn


Through company page updates and sponsored updates, Xerox is supplying their audience with e-books, SlideShare presentations, and blog articles that offer advice on how to work better. Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Revenue. Like this post?

Why brands need a different kind of content.


In fact, you know Content Marketing is gaining in importance when universities start creating CM course curricula and incorporating them into their digital marketing programs. I’m going to attempt to connect some dots touching on all three of those CM disciplines beginning with this short blog post intro. This blog post has done that for me in its own simplistic way. Like this post?

Staffing and Launching Your Content Marketing Program

blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.

Influencer marketing should not be about collecting influencers


have also been blogging in some form or another since 1999 and am a solid Q-list Internet Celebrity with my 79 Klout and that helps a lot with relating to other bloggers, even blogger outside of my “vertical,” “demographic,” “topic,” etc.  If I really want to make a connection, I can reach out as a fellow blogger or make it apparent that I have 50.8k

My PocketCHIP is a portable Linux box


It’s close to perfect, though I won’t be writing my novel or any of these blog posts on it, though it comes delivered with a music editor, a text editor, a game console, and a legit Linux terminal with vi and everything. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. Then I saw that a company called Next Thing Co. But, oh, the PocketCHIP!

3 predictions for online marketing in 2016


You might be familiar with Zemanta ‘s  Editorial Assistant and  Related Posts , a couple very useful WordPress plugins, but there are also some powerful services that can live between your blog and their browsers. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! There’s more!

Why aren’t you already cross-posting on LinkedIn?


That was very kind of you. I was a very early adopter of what I have seen called the LinkedIn Publishing Platform, Pulse, Long-Form Posts, and even the LinkedIn member blog.  My initial posts received upwards of 40k+ views. It’s a little hard to find so go check out all of my LinkedIn Pulse blog posts. On Medium, I have a potential readership of 4.8k Why Wait? Go Do It Now.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Visitors hate online ghost towns more than spammy auto posts


Lacking that, it’s on you to either search for someone who is already deeply marinated in company culture who not only gets social media but also is so completely totally psyched about getting to do your social media, including blogging, that they’ll keep on keeping on through the weeks, months, and even half-year it might take for real growth to occur. Know why I know this?

Online 106

How most Social Media experts are wrong about LinkedIn


Now, don’t get me wrong, I usually love Jay’s blog content on on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. Now, Jonathan is renting, so I’m sure his landlord would have something to say about it. Like this post?

Keep blogging even after you resent your blog


There’s no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there’s no benefit in ignoring your blog. First, I will address why keeping your blog updated is essential to search engines and how fickle Google is. It doesn’t matter right now. Learn from my mistake!

FAQ 95

Implement the powerful CloudFlare CDN for free today


have not personally played with CDNs for a long time — it’s just not what I do, day-to-day — but I just started a new blog a couple of months ago and then serendipity kissed me full on the lips and my new blog is now a brand new, bouncing baby, member of a global CDN. The goal of a CDN is to serve content to end-users with high availability and high performance.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

blogs anymore—they’re. of the “brand blog,”. out short blog posts, some brands switched their. blogs—they’re navigating all of the opportunities. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But in 2015, a.

How long should your online business video production be?


So what this means is that your next and current clients love watching videos on your website, blog, email and social media channels. This will keep your videos as short as possible as well as giving you more opportunities to create online video content for your website, blogs, email, SEO rankings, and social channels. Will people watch more than 30 seconds? 180 seconds?

Video 91