I’ve written on this blog before about ROI ( Return on Influence ) as has Aaron Pearson ( Dare we measure ROI? Last week I spoke at the European Corporate Communications Social Media Summit on tracking influence and the non-financial ROI. The topic has been a key issue for ou r industry in 2011 as offerings such as Klout , Peer Index and the Social Business Index have garnered plenty of attention — both good and bad. and I’ve also written about the Social Business Index. The two sets of metrics I like to reference are Attention Metrics and Influence Metrics. MORE >>

Blogging isn’t supposed to be easy. This question was posed to me by Paul Gillin for a Q&A I did with him for BtoB Magazine. There are a number of ways to define the word “need” but it is a good question for companies to begin when they think about starting or expanding social media. The mistake and trap B2B companies get into is the idea that social media should equate to sales. While the ultimate goal of communications should be to help drive revenue, there are many ways that social media can be used that are just as critical to a brand. Recruiting. Probably Poorly. MORE >>

When we launched our blog Open Markets in March 2010 we were excited to have a new resource for journalists to gain insight on our thoughts. In 2006 I took a leap of faith and decided it was time to outsource a key part of our website — the media room. At that time PR Newswire was partnering with The Fuel Team and provided an outsourced solution. When we launched the new media room later that year we had a more dynamic landing page for journalists, analysts, educators and customers who were interested in reading news from the company. Fast forward to this week. Banner Updates. MORE >>

There are a number of ways companies can now do this via Twitter, a blog or research as some examples, and providing original and relevant content is key. But we do want you to be fans of our blog and we hope you subscribe to us via email or follow us on Twitter. There’s a lot to be said for comparing social media strategies these days and supporting your favorite team in sports. In fact, much of the reason sports teams do so well in using social media is that they understand the value of a loyal following. How are you attracting and keeping fans? You are What You Read. MORE >>

The past year has been a year of more dashboards , more ways to measure , more apps, more blogs and just more of more. And it’s all happening in real-time. So how can we keep track of what we need to keep track of without losing track of things to track? In fact, there’s so much content that we now call wading through it all content curation. What do you see? Clutter or potential content? From our standpoint, we tend to have a lot of information to review and manage; check out our Twitter feed to get an idea of the vast array of topics we need to cover. Make Time. MORE >>