| | | B2B Marketing Unplugged | |  Blog | 35 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING UNPLUGGED FEBRUARY 10, 2013  Three More Trade Show Goofs and a Ray of Hope And a Ray of Hope: If you think I spend my time at shows looking only for bitchy blog fodder, you will be mostly right; but sometimes I see something that gives me hope. Last week we revisited one of my favourite themes: the shocking inability of most companies to properly execute a trade show. Last week we looked at four cardinal sins: eating, popcorn, staring and reading. | B2B MARKETING UNPLUGGED DECEMBER 21, 2012 Ten Festive Links for Tired B2B Marketers If this is you and you are lost, here is a wonderful blog post from Marketing Experiments that’s full of helpful downloadable worksheets to get you going and make you look like the genius you really aren’t. Some of you are obviously not listening because poor Laura Hale Brockway (who writes a terrific blog at ImpertinentRemarks ) had to take time out of her busy day to show us the crap that’s been washing up in her Inbox. Here is a great blog post from Corporate Executive Board with links to classic Customer Abuse pranks and humour. Got a Social Disease? | | | | | |
| B2B MARKETING UNPLUGGED JULY 23, 2012 Why It Doesn’t Matter that CEOs Aren’t Using Social Media Forbes, which should also know better, republished the company’s blog entry under this headline. Ah, a July heat wave and the livin’ is easy, unless you write about technology, in which case it’s that boring old period between the second quarter results and the fun new toys for Christmas. What to do? Say, let’s do some Ritual Shaming and dress it up with a few hysterical headlines. That’ll make things interesting! We don’t need to get too hung up about the source of the “research”. We’re B2B adults here and you won’t find me trash-talking sponsored research. And guess what? Holy cow! | B2B MARKETING UNPLUGGED JANUARY 10, 2013  Why I Won’t Endorse You on LinkedIn Side note: check out the Cubefarming blog here. Oh, goody. My LinkedIn connection, Diana, just endorsed my skills in marketing strategy. Yesterday Sylvie gave me a thumbs-up on my team-building expertise, and last week Martin endorsed me as the corporate communications guru I imagine myself to be. Self-esteem is running high, which means self-doubt can’t be far away. Let me help you. | B2B MARKETING UNPLUGGED JUNE 16, 2011 Why You Need to Treat Your Brand Like A Dog If that neighbour blogs, tweets or otherwise moans publicly about it, then it’s still your problem but more people know about it. If the neighbour blogs, tweets or otherwise publicly praises the dog, it’s still your proud moment but more people know about it. Logo Designer Blog. Who owns your brand? Hint: The same person who owns your dog. Stop looking around. It’s you. If you don’t have a dog, just play along. If your dog eats the neighbour’s lawn furniture, it’s your problem. So it’s arguably a bigger problem. If Not so many. But plenty mocked. Which brings me to GAP. | B2B MARKETING UNPLUGGED SEPTEMBER 26, 2010 Neither Creative Nor Brief Frank Days from Novell and also of the t angyslice blog was speaking and his topic, way more interesting than mine, was on the notion of applying Agile methodologies to marketing. His agile marketing blog also features a terrific collection of articles by Agile experts and practitioners. I have a new hero. His name is Frank and he had the best idea I’ve heard in years. Last Thursday morning I had the great privilege to speak at BtoB Magazine’s NetMarketing Breakfast in Boston. If you haven’t met Agile yet, it has its roots in software development going back to 2001. Back to Frank. | | | | | | | |
| -
B2B MARKETING UNPLUGGED | THURSDAY, JUNE 9, 2011 Eight Distractions for B2B Marketers
Mark Schaefer makes a great case for NOT forcing your employees to tweet, text and blog every time they reload a stapler. Not this guy: Avish Parashar has a marvellous blog which addresses such timeless topics as why stupid people get ahead , how to suck more than you already do at a breakout session and great motivational tunes from the 1980s (who knew?). Stuck on a project charter review call with the Hand-Wringers? Sitting through yet another B2C webinar they promised had business content and doesn’t? Bored with the Keebler Elves’ mandatory due diligence training module? MORE >> -
B2B MARKETING UNPLUGGED | THURSDAY, JULY 1, 2010 Why Most Executives Should Stay Clear of Social Media
And yet, here we are telling our CEOs they must blog and they must tweet and they must post to our Facebook page. P.S. If you’ve already polluted the Gulf of Mexico, blogging about it will only make things worse. The other day I had the opportunity to listen to a presentation by a social media guru on the cheese-moving, game-changing, power-shifting, balance-restoring, granny-empowering, field-levelling opportunities of our age. And then began the Ritual Disemboweling of myopic Palm-toting dinosaur executives who just “don’t get it”. m pretty sure Warren Buffet could care less. MORE >> -
B2B MARKETING UNPLUGGED | MONDAY, AUGUST 13, 2012  Nine Visuals Your B2B Website Really Doesn’t Need
And in the B2B space, you need to think before you post images on your website, blog, Facebook page, Pinterest boards and Google+ spots. But as perplexing as it is to me why anyone would create rubbish holiday greetings for people from whom they hope to extract more money, it is even stranger that they would post them on their blog or You Tube for everyone to see. All together now: “Content is goooooood.Visual content is gooooooder.” Great got it. Lots of content is essential for B2B marketing efforts (we kind of all knew that even before it was cool to know that, didn’t we?). MORE >> -
B2B MARKETING UNPLUGGED | THURSDAY, JULY 21, 2011 Who Should Wear Your Corporate Speedo®?
Like a great product forum or support blog where answers needing more than 149 characters can be found. When it comes to blogs and forums, your little Baywatch team can help there too. Ask the more articulate among them to post to the blog. Last week we looked at the terrifying beachfront property known as social media. This is where not-so-happy customers are busy telling the world how much their B2B suppliers suck. And it’s where most B2B companies try to pick off the whiners from the cliff tops or shell the beach the relentlessly so they can’t come ashore. . What’s that? MORE >> -
B2B MARKETING UNPLUGGED | SATURDAY, AUGUST 21, 2010 Marketing Dashboards & You Part 2
For a gallery of lovely samples and templates, check out Dashboard Spy’s blog. The second part of our look at the horrors of marketing dashboards and how to drag them through the first years of their lives and afterlives. Part One is here. Make it Meaningful. You’re a marketer. Life is at its crazy best when everyone is looking but nobody is really seeing. That’s why we like complex media schedules, stacks of sell sheets and pretty product boxes – it’s evidence of our incredible ability to get stuff done, whether or not it was difficult. Benchmarking adds meaning. Design It. MORE >>
- A B2B Marketing Labour Day Reading List B2B MARKETING UNPLUGGED | THURSDAY, AUGUST 30, 2012
- Shouting Into Empty Barrels: Coping with the Decline of Associations B2B MARKETING UNPLUGGED | THURSDAY, AUGUST 2, 2012
- Why I Won’t Accept Your LinkedIn Invite B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 20, 2011
- Social Media Readings: Nine Things to Get You on Track B2B MARKETING UNPLUGGED | THURSDAY, MAY 17, 2012
- Social Media is the Lighter Fluid, Not the Barbeque B2B MARKETING UNPLUGGED | FRIDAY, MARCH 16, 2012
- One Simple Way to Stop Undermining Your Brand’s Credibility B2B MARKETING UNPLUGGED | FRIDAY, JANUARY 27, 2012
- The Case for Contagious Deflinching B2B MARKETING UNPLUGGED | THURSDAY, MARCH 22, 2012
- Bowling for Paradigms with Wikibrands B2B MARKETING UNPLUGGED | THURSDAY, JUNE 2, 2011
- Fight Them in the Cafés, Not on the Beaches B2B MARKETING UNPLUGGED | THURSDAY, JULY 14, 2011
- Is it Still a Revolution if it Comes with Instructions? B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 13, 2011
- 12 Days of Holiday Reading for Exhausted Marketers B2B MARKETING UNPLUGGED | THURSDAY, DECEMBER 23, 2010
- Helpful Hints for the Clydesdales of B2B Content B2B MARKETING UNPLUGGED | FRIDAY, JULY 1, 2011
- How to Use Your Subject Matter Experts for World Domination B2B MARKETING UNPLUGGED | SATURDAY, APRIL 21, 2012
- In Search of Epithets B2B MARKETING UNPLUGGED | WEDNESDAY, NOVEMBER 10, 2010
- Nine Great B2B Links for Labour Day that Have Nothing to do with Golf B2B MARKETING UNPLUGGED | THURSDAY, SEPTEMBER 1, 2011
- The Problem with Surveys is All Those Damn Questions B2B MARKETING UNPLUGGED | WEDNESDAY, JANUARY 26, 2011
- Things You Should Read B2B MARKETING UNPLUGGED | THURSDAY, FEBRUARY 24, 2011
- Coming soon to a P-Cube Near You B2B MARKETING UNPLUGGED | FRIDAY, JUNE 24, 2011
- Brands Gone Wild B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 27, 2011
- Welcome to Our Resolution-Free Zone B2B MARKETING UNPLUGGED | THURSDAY, JANUARY 5, 2012
- Hail Mary Marketing B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 7, 2010
- Lessons from Aisle Seven B2B MARKETING UNPLUGGED | THURSDAY, MARCH 10, 2011
- Not Here. Read This B2B MARKETING UNPLUGGED | WEDNESDAY, AUGUST 22, 2012
- Social Media for Grown-Ups B2B MARKETING UNPLUGGED | SUNDAY, JUNE 10, 2012
| |
