B2B Marketing Traction

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

It’s only skyrocketed from there, as Instagram now boasts 400 million users (according to their blog post ) and was acquired by Facebook for an unprecedented one billion dollars. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. didn’t have a quick answer, because, well, it depends. Instagram, not so much.

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8 Elements of the Perfect Blog Post

B2B Marketing Traction

What does a perfect blog post look like? recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. Shortened Lines of Text at the Beginning of the Blog. wanting more.

The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

Google changed its algorithms to favor quality content in the form of long blog posts. This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. They work! ). Some Rights Reserved.

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Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

keep a folder (at first physical, now on Evernote) of these observations and solutions that feeds ideas for my blog posts on my B2B Marketing Traction blog. My blog posts are original and designed to add value for my clients and prospective clients. always reference other content I consult for research prior to writing my own blog posts. think re-purposing is brilliant.

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Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform. blog post Longform. Content. Definition II.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We decided to begin by optimizing their website and implementing a blog and social media marketing. Implementing a multiple-author blog is like herding cats. The blog implementation was an interesting challenge, as it involved coordinating several people who were asked (not told) to contribute. Some people had written blog posts and were familiar with social media.

Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

really believe in content marketing, and I think it’s here to stay. I’ve been blogging about it since 2010. With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. But, it’s not. But wait a minute. Don’t get me wrong. Some Rights Reserved.

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

Their content that they shared – blog posts, photos and even others’ articles – were in keeping with their positioning statement. If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? It’s strategic positioning. How do you create a positioning statement?

3 Scary Truths about WordPress to Keep You Up at Night

B2B Marketing Traction

OK, this is not a blog post written with the sole purpose of bashing web developers, programmers and graphic designers. The advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary. Today we pretty much only create websites in WordPress, because it is so cost-effective and flexible. WordPress is an open source technology.

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. has built blogs with over 100,000 monthly readers for. problems through your content, you’re much more like- ly to get them to read your blog and pick up much more. Introduction 3 II.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. 1. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. 2. What other benefits have you received from your B2B blog?

Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

Over the years I have seen that investing in marketing even has some intangible benefits for your business ( read my blog post about that here.). If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. Marketing can be challenging. Any new players?

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

They increased internal links between blog posts to increase engagement of the readers, connecting synergistic posts together so that visitors to the site could do a deeper dive into their information. 2. Moved from more frequent, shorter blogs to weekly, longer blog posts. SuperOffice had multiple blog authors that produced frequent short blog posts of 500 words each.

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections.

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Evangelizing a Content Marketing Program

So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. Introduction 4 II.

Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

My point in this blog post is that the bad news is part of our job. A good marketing consultant delivers solutions, implementation and results. But sometimes we have to  deliver some not-so-pleasant news to clients. Here are a few of the top “bad news” messages marketers have to deliver and how to present them as painlessly as possible. 1. Your baby’s ugly. ” 4.

3 Reasons Headlines Matter on Your Website or Blog

B2B Marketing Traction

Headlines are an important element of your website or blog. One way to do this is to use different levels of headlines (H1, H2, H3 and more) to break up text and show your site visitors how you’ve organized your blog post or page content at a glance. 2. Catchy and clever headlines make a difference, especially on blog posts. 4.

Do LinkedIn Endorsements Drive You Crazy?

B2B Marketing Traction

blogged about endorsements several times when it was introduced, because I believed it was too easy for people to endorse you for skills you don’t really have ( Are LinkedIn Endorsements Too Easy? Do your connections endorse you for skills you don’t even have? Do you wonder how these endorsements get on your LinkedIn profile? LinkedIn

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

As an individual on LinkedIn, you can write blog posts, post status updates, share others’ content, message your connections and endorse them. There is also an opportunity to create a presence for your company brand on LinkedIn, and that’s done by setting up a Company Page with your logo, photos, news and articles or blog posts. ” Market on LinkedIn.

Definitive Guide to Planning a New Content Initiative

like corporate website, blogs or all-customer email newsletters. audiences they were targeting with a single blog. Needless to say, the blog wasn’t. Joe Pulizzi THE DEFINITIVE GUIDE 9 Do you really think that a customer or prospect is going to keep visiting your blog, or opening your emails, if the content is irrelevant to their needs 95% of the time? There are way too.

When it Comes to Blog Post Length, Is More More?

B2B Marketing Traction

My answer to the question, “How long should my blog post be?” also found a very interesting post in Fast Company that said readers on average spend seven minutes on a blog post, which amounts to 1,600 words. think that the blog post length has to do with the subject and the author. think the biggest dangers in longer blog posts are 1.) rambling, and 2.)

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

It’s not unusual for an  update to default to a partial view of an image or photo that is on the blog post or article page. For more details about getting the photo size right for Facebook posts, see this helpful blog post by David Coleman. 2. It’s easy to add an update on LinkedIn and Facebook, right? Not so fast! Here’s how to do it right. 1. Is it controversial?

Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

Can you walk in their shoes? (A great way to get to this is to craft marketing personas for each audience type you want to reach – see my blog on how to do this, Why Marketing Personas Rule. ) On what social media and other online platforms are your audiences? blogged about the importance of being consistent with content in my post, Finding Your Blog Voice.

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5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

Twitter blog post ). I’ve linked to some of the early articles about Vine that include links to sample Vines at the end of this blog post. I don’t know much about Vine, and I like it already. Here’s why – have you ever NOT watched a video because all you want is the few seconds that show you how to do the thing, and the video is 4 minutes long? Check them out.

Study: How Much of Your Content Marketing Is Effective?

For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. produced blog posts this year due to lack of budget and time, and. early days of content marketing as a one-click solution to popu- lating corporate blogs and as a hack for boosting search rankings. Copyright © 2015 Contently. All rights reserved.

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

social media (other than blogs), 2.) blog posts, 5.) in-person events and 6.) blog posts, 5.) Read my blog posts on eNewsletters for tips on how to improve yours.) That means webinars (#2 most effective), videos (#3), blog posts (#4) and case studies (#5) are a better use of your time than eNewsletters. At the top of the list for tactics used were 1.) webinars, 3.)

Don’t Make Me Play Whack-a-Mole with your Marketing Popups

B2B Marketing Traction

It’s the quality of the content and user experience that make a difference. I was going to write about another topic for today’s blog. Today successful marketing programs include automation and technology. But it’s important to remember that marketing systems and tools don’t ensure success. But, as I was researching the topic, I looked at a survey. “ Great!

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Do they want to subscribe to your blog and receive email notifications when a new post is published? Do they prefer to listen to a podcast version of the blog while driving or working out at the gym? If your customers publish blog posts on their website and have branded company pages on social media platforms, by all means follow them and like and comment on their posts and updates.

How Burger King Turned World Peace Day into a Cheesy Marketing Ploy

B2B Marketing Traction

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day. They suggested that the two brands collaborate and create a McWhoppper sandwich, putting an end to their “war.” What was Burger King thinking?

Staffing and Launching Your Content Marketing Program

blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

like what Karlie Justus suggests in the Social Media B2B blog post 4 Reasons For B2B Marketers To Explore Pinterest – that you could use Pinterest for trade shows. Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” Over time as you find images that you like, you pin the images to the appropriate board.

14 Do’s and Don’ts of Marketing One Sheets

B2B Marketing Traction

See my previous blog post about this, Do You Zee What I Zee? For more information on one-sheets and to see some sample one sheets at the end of the post, go to my previous blog entry, 5 Secrets of Creating Successful One Sheets. Over the years I’ve assembled a book of sample one sheets that I use to review with clients. What are you selling? What is unique about it? SNORE!

LinkedIn Recommendations: Why Less is More

B2B Marketing Traction

Read Jeremy’s related blog on how to show up credibly on social media – Just Be You! I do believe that when it comes to LinkedIn recommendations, less is more. What is the right number of LinkedIn recommendations on your profile? Should you have 5? Most professionals I know suggest fewer quality recommendations over quantity. Now not only is that gig up, it will work against you.

How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites. Blogging Web Site Projects blog content digital marketing writer With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. ALL CAPS is considered screaming online and in email.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. See my previous blog entry, 1-Page SWOT Analysis with Action Items , for more information about this tool. 3. For more information read my previous blog entry about Blue Ocean Strategy, Why B2B Marketers Need Blue Ocean Strategy. Tweet. Know thy customer; 2.

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