B2B Marketing Traction

Trending Sources

8 Elements of the Perfect Blog Post

B2B Marketing Traction

What does a perfect blog post look like? recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. Shortened Lines of Text at the Beginning of the Blog. wanting more.

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

It’s only skyrocketed from there, as Instagram now boasts 400 million users (according to their blog post ) and was acquired by Facebook for an unprecedented one billion dollars. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. didn’t have a quick answer, because, well, it depends. Instagram, not so much.

Spam 105

The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

Google changed its algorithms to favor quality content in the form of long blog posts. This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. They work! ). Some Rights Reserved.

Plan 96

How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

joined over 30 groups in my industry and began posting all my blogs, articles and newsletters to these groups. The value of LinkedIn, at least for me, diminishes greatly if I can’t post my blogs, etc. Automation helped people share their blog posts, product pages and events on LinkedIn Discussion Groups. Don’t stop posting your links to your blog topics! Thanks.”

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

3 Scary Truths about WordPress to Keep You Up at Night

B2B Marketing Traction

OK, this is not a blog post written with the sole purpose of bashing web developers, programmers and graphic designers. The advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary. Today we pretty much only create websites in WordPress, because it is so cost-effective and flexible. WordPress is an open source technology.

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

Their content that they shared – blog posts, photos and even others’ articles – were in keeping with their positioning statement. If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? It’s strategic positioning. How do you create a positioning statement?

Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

Over the years I have seen that investing in marketing even has some intangible benefits for your business ( read my blog post about that here.). If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. Marketing can be challenging. Any new players?

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. 1. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. 2. What other benefits have you received from your B2B blog?

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections.

Trust 81

When it Comes to Blog Post Length, Is More More?

B2B Marketing Traction

My answer to the question, “How long should my blog post be?” also found a very interesting post in Fast Company that said readers on average spend seven minutes on a blog post, which amounts to 1,600 words. think that the blog post length has to do with the subject and the author. think the biggest dangers in longer blog posts are 1.) rambling, and 2.)

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

It’s not unusual for an  update to default to a partial view of an image or photo that is on the blog post or article page. For more details about getting the photo size right for Facebook posts, see this helpful blog post by David Coleman. 2. It’s easy to add an update on LinkedIn and Facebook, right? Not so fast! Here’s how to do it right. 1. Is it controversial?

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

They increased internal links between blog posts to increase engagement of the readers, connecting synergistic posts together so that visitors to the site could do a deeper dive into their information. 2. Moved from more frequent, shorter blogs to weekly, longer blog posts. SuperOffice had multiple blog authors that produced frequent short blog posts of 500 words each.

Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

My point in this blog post is that the bad news is part of our job. A good marketing consultant delivers solutions, implementation and results. But sometimes we have to  deliver some not-so-pleasant news to clients. Here are a few of the top “bad news” messages marketers have to deliver and how to present them as painlessly as possible. 1. Your baby’s ugly. ” 4.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Don’t Make Me Play Whack-a-Mole with your Marketing Popups

B2B Marketing Traction

It’s the quality of the content and user experience that make a difference. I was going to write about another topic for today’s blog. Today successful marketing programs include automation and technology. But it’s important to remember that marketing systems and tools don’t ensure success. But, as I was researching the topic, I looked at a survey. “ Great!

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

keep a folder (at first physical, now on Evernote) of these observations and solutions that feeds ideas for my blog posts on my B2B Marketing Traction blog. My blog posts are original and designed to add value for my clients and prospective clients. always reference other content I consult for research prior to writing my own blog posts. think re-purposing is brilliant.

CPA 43

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Do they want to subscribe to your blog and receive email notifications when a new post is published? Do they prefer to listen to a podcast version of the blog while driving or working out at the gym? If your customers publish blog posts on their website and have branded company pages on social media platforms, by all means follow them and like and comment on their posts and updates.

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

As an individual on LinkedIn, you can write blog posts, post status updates, share others’ content, message your connections and endorse them. There is also an opportunity to create a presence for your company brand on LinkedIn, and that’s done by setting up a Company Page with your logo, photos, news and articles or blog posts. ” Market on LinkedIn.

Do LinkedIn Endorsements Drive You Crazy?

B2B Marketing Traction

blogged about endorsements several times when it was introduced, because I believed it was too easy for people to endorse you for skills you don’t really have ( Are LinkedIn Endorsements Too Easy? Do your connections endorse you for skills you don’t even have? Do you wonder how these endorsements get on your LinkedIn profile? LinkedIn

3 Reasons Headlines Matter on Your Website or Blog

B2B Marketing Traction

Headlines are an important element of your website or blog. One way to do this is to use different levels of headlines (H1, H2, H3 and more) to break up text and show your site visitors how you’ve organized your blog post or page content at a glance. 2. Catchy and clever headlines make a difference, especially on blog posts. 4.

Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

Can you walk in their shoes? (A great way to get to this is to craft marketing personas for each audience type you want to reach – see my blog on how to do this, Why Marketing Personas Rule. ) On what social media and other online platforms are your audiences? blogged about the importance of being consistent with content in my post, Finding Your Blog Voice.

Plan 73

5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

Twitter blog post ). I’ve linked to some of the early articles about Vine that include links to sample Vines at the end of this blog post. I don’t know much about Vine, and I like it already. Here’s why – have you ever NOT watched a video because all you want is the few seconds that show you how to do the thing, and the video is 4 minutes long? Check them out.

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. 1. Also remember that the best Tweets include a link to some valuable information or a full article, video or blog post, so you need to leave room for the link ( see below for how to shorten links ). SMX is the hashtag for the conferences.

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

social media (other than blogs), 2.) blog posts, 5.) in-person events and 6.) blog posts, 5.) Read my blog posts on eNewsletters for tips on how to improve yours.) That means webinars (#2 most effective), videos (#3), blog posts (#4) and case studies (#5) are a better use of your time than eNewsletters. At the top of the list for tactics used were 1.) webinars, 3.)

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Use of images and substantial articles or blog posts are the new winners. 2. Happy New Year! Marketing continues to change at lightening speed. Substance is king. SEO Is dead. Get more visual. Give it up and start Tweeting.

Plan 75

How Burger King Turned World Peace Day into a Cheesy Marketing Ploy

B2B Marketing Traction

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day. They suggested that the two brands collaborate and create a McWhoppper sandwich, putting an end to their “war.” What was Burger King thinking?

How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites. Blogging Web Site Projects blog content digital marketing writer With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. ALL CAPS is considered screaming online and in email.

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

like what Karlie Justus suggests in the Social Media B2B blog post 4 Reasons For B2B Marketers To Explore Pinterest – that you could use Pinterest for trade shows. Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” Over time as you find images that you like, you pin the images to the appropriate board.

3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. See my previous blog entry, 1-Page SWOT Analysis with Action Items , for more information about this tool. 3. For more information read my previous blog entry about Blue Ocean Strategy, Why B2B Marketers Need Blue Ocean Strategy. Tweet. Know thy customer; 2.

SWOT 101

LinkedIn Recommendations: Why Less is More

B2B Marketing Traction

Read Jeremy’s related blog on how to show up credibly on social media – Just Be You! I do believe that when it comes to LinkedIn recommendations, less is more. What is the right number of LinkedIn recommendations on your profile? Should you have 5? Most professionals I know suggest fewer quality recommendations over quantity. Now not only is that gig up, it will work against you.

Why You Should Rethink That Snarky Social Media Comment

B2B Marketing Traction

I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. The commenter latched on to one statement in my blog post, said that I grossly misrepresented Twitter’s value to business and that my post was over three years behind best-in-class marketing. ” I sure hope not.

B2B Marketing: I’ll Take Results Over Superlatives, Any Day

B2B Marketing Traction

It turns out a Marketing and PR expert ( really ) David Meerman Scott , blogged about this. ” He self-published one book and has a blog on his site with daily but short posts – most written by others. Marketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer. It’s the use of superlatives. Am I being too harsh? I don’t think I am.

A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

Don’t be part of the 65% of businesses who haven’t updated their blog in a year (see the blogging.org Infographic in Jeff Bullas’ post,  Blogging Statistics, Facts and Figures in 2012 – Infographic ), or the sad company that has a Twitter account with few or no tweets. Social media is still a relatively new tactic in town for B2B marketers. How do they think?

Why Google Doesn’t Like Your Flat Website

B2B Marketing Traction

I follow several search engine optimization blogs, and I thought I’d share some observations now that the algorithm changes rolled out in several Google releases code-named “Panda” According to Eric Enge of Search Engine Watch , the algorithm changes in Panda affect websites that Google sees as “flat” for a couple of reasons. Think again.

12 Steps and the Skills You Need for Your WordPress Website Update

B2B Marketing Traction

Is it time to update your website in WordPress? Here are twelve steps and the corresponding skill sets that you need to make your project a success. WordPress website updates are easy, right? You just choose a template, install it, and tweak your existing content to make sure all is working, right? Wait, hold on a minute! Many are graphic designers who have figured a few things out.

Inbound Marketing: Are You Attracting Quality Leads?

B2B Marketing Traction

In a previous blog post, Today’s B2B Marketer Must BAT not BANT , I wrote that if inbound marketing is done right, the lead can be qualified when they download content, answering questions on a form in order to do so. A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. 25% of the advertising market will be on the Internet by 2015.

Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

Just as “SEO Experts” created themselves overnight after reading a few how-to blog posts online, many consultants who call themselves social media “experts” have little or no real experience. Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. But, I digress.

14 Do’s and Don’ts of Marketing One Sheets

B2B Marketing Traction

See my previous blog post about this, Do You Zee What I Zee? For more information on one-sheets and to see some sample one sheets at the end of the post, go to my previous blog entry, 5 Secrets of Creating Successful One Sheets. Over the years I’ve assembled a book of sample one sheets that I use to review with clients. What are you selling? What is unique about it? SNORE!