| | | B2B Marketing Blog | |  Blog | 28 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING BLOG JUNE 29, 2011 How to keep your blog regular Creating a successful blog requires skill, thoughtfulness, perseverance and - most importantly - regular posts. Here's how we are keeping our team members engaged with our blog and contributing on a regular basis. Marketing Uncategorized content social media B2B Marketing blog blogging content marketing | B2B MARKETING BLOG SEPTEMBER 23, 2009 Is Blogging Dead? Blogging is bigger than ever. No, of course not. If you haven’t been living under a rock you know that this headline is patently stupid. But asking, “Is [insert topic here] Dead?&# grabs attention. So why not do it all the time? Often called a tabloid headline, this type of falsely provocative headline may stop a reader for a second (one reason you see it all the time on Twitter), but it rarely leads to reader engagement. It’s even more deadly in body copy. Two great examples: “stimulus package&# and “cash for clunkers.&# They feel cheated and misled. | | | | | |
| B2B MARKETING BLOG AUGUST 7, 2009 What’s in Your Marketing Fall Line-up? Web site traffic - try Twitter to post links to your blog and corporate Web site. Tags: Advertising Marketing Public Relations B2B Marketing blog Branding Customer Support direct mail forum season premieres social network television Thought-Leadership Trade show Twitter web site website It’s that time of year again…every other commercial is for the series premiere of this or the season premiere of that. So, what’s in your fall line up? Or how about Public Relations — a traditional tactic that can deliver some rewarding twists and turns ( Grey’s Anatomy )? | B2B MARKETING BLOG MARCH 3, 2011 Survey Offers Hope that Social Media Enthusiasm Will Soon Spread to B2B Companies Branding social media B2B blogs TwitterWe marketers have been enthusiastic about social media almost since Facebook and Twitter hit the scene. But our B2B clients have been slow to start using social media as a serious marketing tool. Even forward-thinking B2B marketers face major roadblocks. Many corporate parent companies not only have policies forbidding social media participation, they actually block access [.]. | B2B MARKETING BLOG SEPTEMBER 30, 2011 Thou Shalt Not “Borrow” As a former magazine editor, I read this blog post from Wooden Horse magazine with great interest. So I set out to blog about it. d never heard anything of this particular case, but in the Internet Age both plagiarism and copyright infringement are hot topics. went looking for this great quotation to open [.]. Public Relations | B2B MARKETING BLOG NOVEMBER 25, 2009 Are your arms too long? Look at commentator Andy Rooney, columnist Dave Barry and social media entrepreneur Peter Shankman; they’re endearing because they expose their genuine personalities.The same will hold true for your tweets, blog posts, comments and online content. And while guidelines for blogging and other social media activities are fine – in fact, needed – I’ve never seen regulations that excluded personality. Tags: Uncategorized content social media B2B Marketing blogging writing Why do we feel the need to keep our prospects at arms’ length? | | | | | | | |
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B2B MARKETING BLOG | FRIDAY, FEBRUARY 26, 2010 Content Marketing Budgets Increasing
We’ve been blogging about it quite often lately. You might be saying, “Hey Schubert…enough about the content already!&# I hear you. But, that just means it’s something we believe in. And, according to the recent “2010 Content Marketing Spending&# study, we aren’t alone. B2B Magazine’s article states that 56% of surveyed marketers plan to increase their [.]. MORE >> -
B2B MARKETING BLOG | WEDNESDAY, MARCH 31, 2010 Let’s Get Small
A new study reported on MediaPost's blog shows that small businesses are significantly increasing spends for online video MORE >> -
B2B MARKETING BLOG | FRIDAY, NOVEMBER 6, 2009 Why some businesses are slow to adopt social media
Just 32 percent plan to include social networking sites such as Facebook or Linked In, and 31 percent plan to include links or ads placed on social sites or blogs. A new study by research company BIA/Kelsey shows that less than one-third of small- and medium-sized business are planning to use social media during the next year. Considering the very low investment costs and high ROI, I find this quite surprising. All the more reason to get working with an agency. MORE >> -
B2B MARKETING BLOG | WEDNESDAY, OCTOBER 7, 2009  Google Wave: Tsunami or Just Good, Fun Surf?
One of the best descriptions I’ve come across was on Wall Street Journal’s Digits blog: “Wave, which Google previewed in May, is a new way for businesses and consumers to collaborate. Wave also supports software applications, so a Wave could launch a game or publish to a blog. &#. There continues to be a lot of chatter on the social media front about Google Wave , which was opened up to a meager 100,000 thousand users last week via private invitations. But the verdict is still out. and social media technologies. But these conversations aren’t just messages. Confused? MORE >> -
B2B MARKETING BLOG | WEDNESDAY, SEPTEMBER 30, 2009 Out with the old, in with the…
Blogs and twitter and facebook oh my! …not so fast! With so many new resources available to and applicable for B2B Marketing, it’s SO easy to get caught up. But, what about older, yet reliable technologies? What about forums?! We recently started a marketing campaign for a new client that includes almost everything in the “new media toolbox.&# But it also includes a forum. Because they work. This client wants to offer its users a common ground to discuss technical issues and new solutions. forum is the perfect solution. MORE >>
- Content, Content Everywhere B2B MARKETING BLOG | THURSDAY, JANUARY 21, 2010
- What’s your Obligation to Practice what you Preach in PR and Social Media? B2B MARKETING BLOG | THURSDAY, JANUARY 7, 2010
- Small is the New Big B2B MARKETING BLOG | FRIDAY, AUGUST 28, 2009
- In marketing you need to practice like you play B2B MARKETING BLOG | TUESDAY, SEPTEMBER 1, 2009
- Creating an Online Newsroom B2B MARKETING BLOG | MONDAY, JUNE 8, 2009
- Need Ideas? Top Resources for B2B Content Marketers B2B MARKETING BLOG | MONDAY, JANUARY 21, 2013
- In marketing, it’s the meaning not the messaging B2B MARKETING BLOG | FRIDAY, JUNE 26, 2009
- Do you have good business karma? (Part 2) B2B MARKETING BLOG | MONDAY, AUGUST 10, 2009
- Marketing Fluff B2B MARKETING BLOG | THURSDAY, MARCH 12, 2009
- Love your local blogger B2B MARKETING BLOG | WEDNESDAY, MARCH 25, 2009
- Social Networking – It’s not a kid’s game anymore. B2B MARKETING BLOG | TUESDAY, APRIL 14, 2009
- Advice from a Social Media Pro B2B MARKETING BLOG | THURSDAY, APRIL 30, 2009
- PR does not stand for “press release” B2B MARKETING BLOG | WEDNESDAY, MAY 6, 2009
- Tweet is the Word B2B MARKETING BLOG | TUESDAY, MAY 19, 2009
- Take Me Out to the Blog Game, Part I B2B MARKETING BLOG | TUESDAY, MAY 26, 2009
- Take Me Out to the Blog Game, Part II B2B MARKETING BLOG | MONDAY, JUNE 1, 2009
- Do you have good business karma? (part 1) B2B MARKETING BLOG | SUNDAY, AUGUST 2, 2009
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