This can include things like relevant blog posts, links to articles you have written or articles that quote you. Ford Harding’s blog: Leads from LinkedIn. Hubspot blog: LinkedIn's Little Secret: It's a Great Lead-Gen Tool. Like many of you, I’m using LinkedIn to connect with work friends and colleagues. But I’ve been intrigued by how LinkedIn has quietly developed into a useful lead generation tool for marketers and sales people to build relationships with potential customers. Step #2 - Join LinkedIn groups where your clients/customers gather and participate. MORE >>

They can conduct a meaningful conversation about the latest whitepaper (or article, or blog post, or instructional video) that was sent as part of your lead-nurturing program. Tweet Imagine this scenario: Boy meets girl. Boy asks girl out. On their first date, boy asks, “Will you marry me?” Girl says no. Boy promptly sends her phone number to the bottom of his list. Six months later, boy calls again. Want to marry me yet?” he asks. Girl rolls her eyes, hangs up and blocks his number. This is what lead nurturing is all about. To help pass this test, here are three tips: Tip #1. Tip #2. MORE >>

However, I thought it would be helpful to publicly answer his follow-up question, about lead qualification, on the B2B Lead Roundtable Blog. Tweet Dear Daniel, First of all, happy new year! thank you so much for your complete and interesting feedback. It has been very useful for me. Just one thing: may you give me some objective parameters to define a lead as qualified? found so many definitions, and I’d like to ask for your support to point my attention to the best definition you’ve in mind. With my best regards. Felix Mathew, marketing director, Rome, Italy. Firmographics. MORE >>

We’ve been blogging a lot lately on the importance of a ULD (for good reason, obviously). Be sure to check out next week’s post right here on the B2B Lead Roundtable Blog to read Brian Carroll’s advice on building lists with purchased data. Tweet The week before Labor Day, hundreds of marketers descended upon Orlando, Fla., for MarketingSherpa’s B2B Summit 2012. Joining them were Pamela Tinsen and Warren Staley, who shared their expertise during free one-to-one coaching clinics: Tinsen is a coach for MECLABS. Staley is a program manager. How they found your company. MORE >>

That said, as this is the last blog before 2013, I was inspired by Mr. Kasem to do our own version of a year-end countdown. compiled a list of the top 10 most-tweeted blog posts from the B2B Lead Roundtable Blog. Four blog posts focused on some aspect of social media. Five blog posts outlined the importance of understanding where customers are in the buying cycle, and responding appropriately. The year’s most-tweeted B2B Lead Roundtable Blog post focused on driving return on trade shows. Thank you for reading the B2B Lead Roundtable Blog. Ouch.). MORE >>