| | | B2B Lead Blog | |  Blog | 61 articles |
| Page 1 of 1 | Previous | Next | B2B LEAD BLOG AUGUST 1, 2012  3 Demand Generation Dangers in a B2B Blog Redesign A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!). Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). But… you just broke part of your lead gen machine. | B2B LEAD BLOG AUGUST 1, 2012  3 Demand Generation Dangers in a B2B Blog Redesign A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!). Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). But… you just broke part of your lead gen machine. | | | | | |
| B2B LEAD BLOG JULY 23, 2012 The Care and Feeding of Your Marketing Database A metric caught my attention in a HubSpot blog post I came across today ( The Email Campaign you Need to Clean Your List & Re-Engage Subscribers ). According to the post, 25% of your marketing database will erode over the course of a given year. Here at ReachForce we’ve found that number to be closer to 30%, but either way it’s a huge number of contacts that negatively impact your marketing campaigns on countless levels. The author, Melissa Miller, offers an interesting solution to help: a re-engagement campaign. like it. The need for such a program is well documented. | | B2B LEAD BLOG OCTOBER 2, 2012 Data Append & Real-Time SmartForms- interview with DemandGen Report SmartForms can be deployed on any web form on blogs, webinar registrations, paid search landing pages – or anywhere leads are collected and passed to marketing automation and CRM systems. DemandGen Report interviews Mary Firme, ReachForce Director of Marketing & Chief Lead Accelerator at the Dreamforce show. Mary explains how SmartForms enriches and appends additional data to any inbound lead form offering much deeper insight and greater value to each lead generated. Share and Enjoy. Database Marketing CRM Data append data cleanse database | B2B LEAD BLOG JULY 13, 2012 Friday Wrap-up: This Week in B2B Marketing Tips If you’re with one of the latter, these examples of B2B organizations doing it right (courtesy of the TopRank Online Marketing Blog ) might help you frame your argument. Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! Top Twitter Tips You Should Start Using Today! Great for both new users, as well as a gentle reminder if you’ve been around a while. Enjoy. Top Twitter Tips You Should Start Using Today! | | | | | | | |
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B2B LEAD BLOG | TUESDAY, OCTOBER 30, 2012 Web Form Innovation Shows Big Gains, Report Shows
For more information on ReachForce and conversion acceleration best practices, visit our site or our blog. Austin, TX (PRWEB) October 30, 2012 — ReachForce announced that B2B lead data enrichment of web forms produced huge marketing and sales performance gains including a 20-day reduction in the time needed to build a complete prospect profile and a 40% increase in sales pipeline. The case study featured the gains achieved by a leading web analytics company using an Eloqua marketing automation system and a Siebel CRM. Marketing Automation B2B Lead Data eloqua MORE >> -
B2B LEAD BLOG | MONDAY, JULY 23, 2012 The Care and Feeding of Your Marketing Database
A metric caught my attention in a HubSpot blog post I came across today (The Email Campaign you Need to Clean Your List & Re-Engage Subscribers). According to the post, 25% of your marketing database will erode over the course of a given year. Here at ReachForce we’ve found that MORE >> -
B2B LEAD BLOG | THURSDAY, JANUARY 27, 2011 Blogging with SEO Purpose – Creating Content that Attracts the Right Buyers
Catching up on my Google Reader and ran across this great post from Lee Odden – Where to Use Keywords in Corporate Blogs. We’re writing more blog posts these days but does anyone know? Quite timely as I was looking for an old B2B Lead post on this very topic. MORE >> -
B2B LEAD BLOG | TUESDAY, DECEMBER 11, 2012  ReachForce B2B Data Solution Finalist for 2012-13 Cloud Award
For more information on ReachForce and conversion acceleration best practices, visit our site or our blog. International Cloud Computing program announces shortlist of honorees. Austin, TX – December 11, 2012. ReachForce, the leader in B2B Data Solutions, has been named a finalist in the 2012-2013 Cloud Awards Program in the category Data Innovation of the Year for its SmartForms solution for marketing automation web form real-time data enrichment. Final winners will be announced on Tuesday January 15, 2013. Full shortlist. KG. Ping Identity. For the Cloud Awards. link]. MORE >> -
B2B LEAD BLOG | TUESDAY, OCTOBER 20, 2009 Content Ideas for B2B Lead Generation – B2B Marketing and Sales Tip #265
We use it for blogging, email campaign offers, sales support, website content, whitepapers/eBooks, social media teasers and webinars. We know all know Content is King in B2B Marketing. In a recent study by Kingfish Media they found that over 70% of marketers are using custom content to communicate with current MORE >>
- Maximize Your Trade Show Investment – B2B Marketing and Sales Tip #297 B2B LEAD BLOG | FRIDAY, DECEMBER 3, 2010
- Can Your Social Media Footprint Drive Predictable Inbound Traffic? B2B LEAD BLOG | THURSDAY, APRIL 7, 2011
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JULY 6, 2012
- Marketing & Sales – Rival Houses? B2B LEAD BLOG | SUNDAY, MARCH 31, 2013
- Friday Wrap-Up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, FEBRUARY 25, 2011
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JUNE 29, 2012
- Another Reason You Should Be Thinking About Pinterest B2B LEAD BLOG | WEDNESDAY, JULY 11, 2012
- Friday Wrap-Up: This week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, APRIL 1, 2011
- Building a Targeted Audience – 13 Ideas for New Blog Content – B2B Marketing and Sales Tip #316 B2B LEAD BLOG | WEDNESDAY, MARCH 16, 2011
- Friday Wrap-Up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, MARCH 11, 2011
- Everybody Hurts B2B LEAD BLOG | MONDAY, MAY 10, 2010
- Google Instant and SEO B2B LEAD BLOG | FRIDAY, SEPTEMBER 10, 2010
- Content – 20 Formats and Ways to Repurpose – B2B Marketing and Sales Tip #259 B2B LEAD BLOG | TUESDAY, SEPTEMBER 22, 2009
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JULY 6, 2012
- 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI B2B LEAD BLOG | WEDNESDAY, MAY 8, 2013
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JULY 27, 2012
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JULY 13, 2012
- Add More to Your Blog Posts and Email with Multimedia, Free – B2B Marketing and Sales Tip #258 B2B LEAD BLOG | FRIDAY, SEPTEMBER 11, 2009
- Tips To Improve Your Lead Management Strategy B2B LEAD BLOG | THURSDAY, AUGUST 27, 2009
- Web Marketing Automation Buyer’s Guide B2B LEAD BLOG | THURSDAY, AUGUST 27, 2009
- Funnelnomics: Four Steps to Accelerating Your Marketing and Sales Funnel – Step 2: Filling Your Funnel with Qualified Buyers B2B LEAD BLOG | WEDNESDAY, MAY 8, 2013
- The Care and Feeding of Your Marketing Database B2B LEAD BLOG | MONDAY, JULY 23, 2012
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JULY 27, 2012
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JULY 27, 2012
- Blog Content to Drive Traffic - B2B Marketing and Sales Tip #255 B2B LEAD BLOG | THURSDAY, AUGUST 27, 2009
- Friday Wrap-Up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, SEPTEMBER 2, 2011
- Writing and Promoting eBooks – B2B Marketing and Sales Tip #264 B2B LEAD BLOG | MONDAY, OCTOBER 19, 2009
- What Trips a SPAM Filter? – B2B Marketing and Sales Tip #272 B2B LEAD BLOG | WEDNESDAY, DECEMBER 9, 2009
- Marketing & Sales – Rival Houses? B2B LEAD BLOG | SUNDAY, MARCH 31, 2013
- 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI B2B LEAD BLOG | WEDNESDAY, MAY 8, 2013
- Funnelnomics: Four Steps to Accelerating Your Marketing and Sales Funnel – Step 2: Filling Your Funnel with Qualified Buyers B2B LEAD BLOG | WEDNESDAY, MAY 8, 2013
- Marketing & Sales – Rival Houses? B2B LEAD BLOG | SUNDAY, MARCH 31, 2013
- Another Reason You Should Be Thinking About Pinterest B2B LEAD BLOG | WEDNESDAY, JULY 11, 2012
- Another Reason You Should Be Thinking About Pinterest B2B LEAD BLOG | WEDNESDAY, JULY 11, 2012
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JUNE 29, 2012
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JULY 6, 2012
- Another Reason You Should Be Thinking About Pinterest B2B LEAD BLOG | WEDNESDAY, JULY 11, 2012
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JULY 13, 2012
- The Care and Feeding of Your Marketing Database B2B LEAD BLOG | MONDAY, JULY 23, 2012
- Another Reason You Should Be Thinking About Pinterest B2B LEAD BLOG | WEDNESDAY, JULY 11, 2012
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JULY 27, 2012
- Pinterest, Bob Marley, and HubSpot doing it right B2B LEAD BLOG | MONDAY, JUNE 11, 2012
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JUNE 15, 2012
- Filling the Page (Purposefully): Great Ideas for Content Creation B2B LEAD BLOG | WEDNESDAY, JUNE 20, 2012
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JUNE 29, 2012
- Content Might be King, But Quality Rules All B2B LEAD BLOG | MONDAY, JULY 2, 2012
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | MONDAY, JULY 2, 2012
- Content Might be King, But Quality Rules All B2B LEAD BLOG | MONDAY, JULY 2, 2012
- No More Cash for Blog Posts? B2B LEAD BLOG | FRIDAY, OCTOBER 16, 2009
- Lead Scoring…Baby Steps - B2B Marketing and Sales Tip #256 B2B LEAD BLOG | FRIDAY, AUGUST 28, 2009
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