| | | B2B Conversations Now | |  Blog | 28 articles |
| Page 1 of 1 | Previous | Next | B2B CONVERSATIONS NOW DECEMBER 31, 2010  Product Content is #2 for B2B Buyers Are you creating blogs, producing webinars, recording podcasts and saturating social media channels with hopes of winning the content race? Do you believe as a marketer that “product content is king&# for B2B lead generation ? Well, according to MarketingSherpa and Enquiro , you can stop running now; product content is #2 on B2B buyer’s wish lists. How can that be true? Wrong. | B2B CONVERSATIONS NOW OCTOBER 12, 2010 Two Lead Generation Strategies That Work This article was originally published by Bernie Borges in his OptimizeThis blog. The original post can be found here: Two Lead Generation Strategies That Work. At the 2010 Inbound Marketing Summit in Boston, I was on a panel on October 7th on the topic of Driving More Qualified Leads into your Funnel. One of the questions from the audience was from a marketer who shifted his 2010 online marketing budget from paid to organic inbound marketing. He said that his lead performance had declined and asked for input on how to address it. And, I do mean always! B2B Calls-to-Action. | | | | | |
| B2B CONVERSATIONS NOW APRIL 22, 2011  Solution or Price - Which comes first? Dave Brock, President and CEO of Partners In EXCELLENCE, just wrote a good piece on his Partners in Excellence blog titled, Price is Never the only decision criteria! As a follow-up to a recent piece I wrote about why prospects want pricing first , I found an interesting article by Dave Brock and supporting article by Ardath Albee. 100% of the time, the response is Price! And I wait…. | B2B CONVERSATIONS NOW AUGUST 6, 2010  Should Sales and Marketing Merge? recently commented on one of Ardath’s blog entries that we may soon hear of organizations that have completely merged the two groups. I attended a fantastic Focus.com presentation on June 29, 2010 as part of Focus’ interactive summit “ Mastering Lead Management “ For those of you who might have missed it, it is worth checking out. Here’s why. What’s next? | B2B CONVERSATIONS NOW MAY 1, 2012 Ben Franklin’s 14 Lessons For Getting Things Done Her blog www.writechangegrow.com offers inspiring tips on writing, career change and personal development. Benjamin Franklin was a man of action. Over his lifetime, his curiosity and passion fueled a diverse range of interests. He was a writer (often using a pseudonym), publisher, diplomat, inventor and one of the Founding Fathers of the United States. His inventions included the lightning rod, bifocals and the Franklin stove. Self-development was a constant endeavor throughout his incredible life. Benjamin Franklin was clearly a man who knew how to get things done. Talk is cheap. | B2B CONVERSATIONS NOW JULY 12, 2011  Stale Content at the Speed of Now The question is, will the anonymous blog/site visitor think the content is really that new? There is no doubt content drives sales interactions. When a prospect encounters a business issue and starts researching a solution, the content prepared by vendors is critical. That new whitepaper is powerful and will no doubt remain pertinent for an extended period of time. Remember this scene? | | | | | | | |
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B2B CONVERSATIONS NOW | TUESDAY, SEPTEMBER 1, 2009 Effective B2B Lead Generation Means Selling the Conversation
call this the “un-thought of&# conversation because it seems to be taking a back seat to blogs and twitter. Are you looking to generate more sales ready leads on your B2B website? As B2B Marketers, we are all feeling the pressure to do something, anything , to generate more B2B leads. But have you ever stopped to think about what marketing’s role really is? Hint, it’s not selling products or services. Before the explosion of internet based marketing tools, marketing’s job was to generate customer interest and channel those prospects to the sales team. MORE >> -
B2B CONVERSATIONS NOW | SUNDAY, JANUARY 23, 2011 Crush Your 2011 Sales Objectives - Recorded Webinar
It’s not enough to just create great content and hope people engage; you need an edge that reaches out and captures serious prospects when they land on your website or blog. Do you want to crush your 2011 sales or marketing objectives? If so, you’ll need a good dose of inbound marketing to augment your traditional outbound processes. Enter Bernie Borges, founder of FindAndConvert and an inbound marketing and social media expert. In this exclusive pre-recorded webinar hosted by Bernie, you’ll see first hand how to capitalize on your Social Media activities. Enjoy! MORE >> -
B2B CONVERSATIONS NOW | THURSDAY, SEPTEMBER 16, 2010 Why Won’t Anyone Return My !*#@$% Call? (guest post)
product updates are instantly available via Google news, Twitter, etc.; * someone, somewhere, on the net, is blogging about the software category; and, * awesome sites like Software Advice (shameless plug) provide free, well, software advice. If they are scouring the blogosphere for information, you need a blog and you need to network with other bloggers. This is a guest article by Don Fornes , CEO of SoftwareAdvice.com. You can find the entire post here: Why Won’t Anyone Return My !*#@$% Call? Want to know why B2B sales is getting tougher? Enjoy! It’s not just cold calling. MORE >> -
B2B CONVERSATIONS NOW | TUESDAY, NOVEMBER 23, 2010 Has Your Growth Strategy Run Out of Steam?
have been traveling quite a bit lately and I have not blogged for a little while. This is a guest post by Sam Reese, CEO of Miller-Heiman, The Sales Performance company. This post as well as other good sales performance insights can be found here. Has Your Growth Strategy Run Out of Steam? There is a ton of exciting activity going on out there to be sure, but companies are still cautious about projecting growth. Growth seems to be the hot topic everywhere right now. If we can help them then we will be in a great position. Is it realistic? Is it ambiguous? Cross-selling is really hard. MORE >> -
B2B CONVERSATIONS NOW | MONDAY, FEBRUARY 27, 2012 Red Zone Response Plan for Inbound Quote Requests
Do you have a formal process for how to handle incoming B2B leads from your website or blog? This is a special post for LeadLifter clients currently using our EchoQuote™ lead capturing solution who want to maximize their marketing and sales results. My thanks go out to dozens of contributing customers that have helped us design and shape this process. If you are not an EchoQuote™ user, many of these concepts still apply because the goal of responding quickly to website visitor requests should be a goal for every B2B company. What is a Red Zone Response plan? B2B Marketing MORE >>
- Stale Content at the Speed of Now B2B CONVERSATIONS NOW | TUESDAY, JULY 12, 2011
- Red Zone Response Plan for Inbound Quote Requests B2B CONVERSATIONS NOW | MONDAY, FEBRUARY 27, 2012
- Ben Franklin’s 14 Lessons For Getting Things Done B2B CONVERSATIONS NOW | TUESDAY, MAY 1, 2012
- Why IT VAR Marketing Dev Fund (MDF) programs don’t work B2B CONVERSATIONS NOW | SATURDAY, SEPTEMBER 29, 2012
- Why IT VAR Marketing Dev Fund (MDF) programs don’t work B2B CONVERSATIONS NOW | SATURDAY, SEPTEMBER 29, 2012
- Solution or Price - Which comes first? B2B CONVERSATIONS NOW | FRIDAY, APRIL 22, 2011
- Stale Content at the Speed of Now B2B CONVERSATIONS NOW | TUESDAY, JULY 12, 2011
- Red Zone Response Plan for Inbound Quote Requests B2B CONVERSATIONS NOW | MONDAY, FEBRUARY 27, 2012
- Blogs without Calls to Action are like… B2B CONVERSATIONS NOW | THURSDAY, JUNE 10, 2010
- Job Description for B2B Marketers B2B CONVERSATIONS NOW | SATURDAY, JANUARY 23, 2010
- Surprising 2009 Lead Conversion Results B2B CONVERSATIONS NOW | FRIDAY, JANUARY 15, 2010
- Handling “the” question about Social Media - ROI B2B CONVERSATIONS NOW | WEDNESDAY, DECEMBER 23, 2009
- Embrace Trigger Event Selling to Win More B2B Deals B2B CONVERSATIONS NOW | WEDNESDAY, DECEMBER 9, 2009
- [Get In The] B2B Marketing Zone B2B CONVERSATIONS NOW | THURSDAY, JULY 23, 2009
- B2B Website Conversion Strategies B2B CONVERSATIONS NOW | MONDAY, MARCH 23, 2009
- Please Keep Cold Calling Me…Not B2B CONVERSATIONS NOW | THURSDAY, APRIL 30, 2009
- Publish B2B Pricing? Test the traction without actually doing it. B2B CONVERSATIONS NOW | WEDNESDAY, JULY 22, 2009
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