Review your website and other sources such as blogs and previous campaigns and look at ways that content can be repurposed (I talk more about this here: The Recession is Here - Time to Become an Eco-Marketer ). If you have a blog, Twitter account and/or YouTube channel, consider blending the best content from these different sources into an email that can be shared by your email subscribers. On the other hand, what you may find is that there are opportunities to send more relevant and timely email communications to certain segments of your database. Social media highlights. MORE >>

I had the pleasure of guest blogging on the “It’s all About Revenue Blog”. Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available. This post will provide tips for sales professionals and marketers to get the most out of LinkedIn so you can stay on top of your customers and prospects and MORE >>

This is the first ever guest post on this blog in its seven year existence so you know the content is going to be good. This is a guest post from CRM Analyst Ashley Verrill. Much of this verifies what I've been saying for years but it's always good to see this data for yourself for a sanity check. For example, before you go upload that list of emails that you just bought, read the data below MORE >>

Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. Hi everyone. During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns. This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. People lie. Seasons change. People change. Good luck! MORE >>

Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. You can still create that video but ensure that it's high quality so you can post it on the YouTubes and other video venues as well as posting on your site and blog as well as linked from other sources such as email. For your business blog remember that it's only one avenue as part of your overall marketing plan and it should work in conjunction with your other marketing efforts. MORE >>