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Twitter, Facebook and Blogging Training Sessions

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Blogging. BLOGGING 101. The Whys and Hows of blogging. How to set up a blog. Basics of a blog post. BLOGGING 102. Toolkit Twitter blogging Facebook Syracuse Training I’ll be holding several 101 and 102 training sessions throughout the summer through the TEDCenter at Syracuse University. The topics we’ll hit are:   Twitter. Facebook. Hope you’ll join! Also, please keep in mind that we hold virtual training sessions for individuals and groups via Google+ Hangouts or Skype. TWITTER 101: Twitter Language, Etiquette and Rules.

10 Interesting Content Ideas for You

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If you’re creating evergreen content on your blog, don’t be afraid to schedule Tweets Of old blog posts. A Few months later, they are still valuable to your audience and they may have missed it the first time. Schedule Tweets of blog posts on the weekends, as people read on the weekends too. Also post Tweets of blog posts at night, as this targets people in other time zones.

Infographic of the Week: 12 things to do after you write a new blog post

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There’s still work to do after you get the writing done on a new blog post. Divvy HQ (by way of Ragan Communications ) provide us with a quick checklist of to-dos to get through before publishing blog posts. Content Production Infographics blogging infographic SEO writingAfterall, you want to get this in the hands of as many people as possible, right?

Infographic of the Week: Unique US Audience Composition Index to Social Networks and Blogs [INFOGRAPHIC]

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For this week we looked at the statistics behind what demographics are using and viewing social media and blogs. According to Neilsen a quarter of the time we spend on the internet is on blogs or other kinds of social media. Infographics blogs demographics infographic infographic of the week social mediaCheck out the infographic to learn more!

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Steve Nicholls on Social Media as a Crucial Component for Success

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Blogs, for example, are a very good way for a company to communicate with its customers and having a Facebook Page can be useful to create an internal online community amongst employees, especially the bigger the organization is. <img class=”alignleft wp-image-2219″ style=”margin: 10px;” src=”[link] alt=”Steve Nicholls Headshot” width=”150″ height=”150″ /> This is a guest post by Steve Nicholls, author of the best-selling  Social Media in Business. Social media is materialized through its many applications.

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The Role of a Social Media Communicator During a Crisis: A conversation with @Chrisbrogan

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Chris Brogan brought up a good question on his blog earlier today – using myself and our SU social media team as an example.  ”What’s the role of a social media communications team during a crisis situation like alleged sex abuse scandals? One role I played was to make sure my team had direction in terms of how we should be moving forward as the day progressed. Cheers, Kate.

#BWENY Session: The Future of Content Curation

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SR: The book came out of a blog post on curation, which got the most comments of any post, so I went with it. EL: We lead traffic to blogs, we’re a discovery tool, it’s a driver to the original content. Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? There’s no overwhelming narrowness to curation. FH: Eric, when you moved to HuffPo, what was your experience? The really story was happening in the comments.

How Marketers Are Using Social Media to Grow

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So, what tools are generating all the success?  By a long shot, Facebook, Twitter, LinkedIn and blog writing are the top four social media tools used by marketers, with Facebook leading the pack.  When Many marketers also plan to increase their business through the use of YouTube/video and blogs in the very near future.  So, do you plan to jump aboard the social media marketing wagon?

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Social Media ROI [Video]

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Awareness Quantified: o Facebook impressions + Facebook posts + Tweets and retweets + Twitter clicks + Youtube views + Blog-page views + Online mentions = Awarness. This is a great little video by Ignite Social Media  on the ROI of social media. While it’s quick in nature, it’s a good, high-level look at how social media effects the bottom line in various aspects of business.

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MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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Visual content – in-person events, webinars, video – seem to be the most successful pieces of content, while informational/written pieces – case studies, eNewsletters, white papers and blogs – are also considered very effective as whole. More budget is being spent on content marketing. Content type is varied. Perceived effectiveness of content type is interesting.

Kate to Keynote Beyond Social conference, focusing on personal branding

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The focus on the conference is blogging for business, and she’ll be focusing on the importance of personal branding as a high-profile professional. Conferences & Events Beyond Social Blogging for BusinessKate will be keynoting the Beyond Social conference in Columbus, OH at the end of the month.  If anyone is in the area, feel free to register for the event.

Content Marketing Webinar with @jasonfalls with #awarenessinc

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The second goal is to play around with Storify, and see how it interacts with blog posting. For this webinar, I specifically wanted to pull some of the comments coming out of twitter and put them into a blog post, and this looks like it may be a really great way to do that. This post has a joint goal. So far, I like where storify is going. We’ll see!

[Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media

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The Most Intriguing HBR Blog Posts of 2010 (blogs.hbr.org). I’ve gotten a late start on my last issue of Harvard Business Review, which is focused on social media use for businesses.  There are, as always, some great articles in here, and because of the topic, I thought it would be good to summarize some of them for you over the course of the week. Fairly compelling, no?

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B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

[Jun 25 - Jul 1] Social Media Highlights

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This blog like service allows start-ups and small business to bypass the complicated process of boardroom meetings. Google + Project Launched on Tuesday. Launched on Tuesday, Google + Project, the long anticipated Social Networks, marks a grand ambition of the Search Engine Giant into Social Mediasphere. The newly updated Google + UI highly resembles that of Facebook.

#BWENY Session: The Future of Content Curation

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SR: The book came out of a blog post on curation, which got the most comments of any post, so I went with it. EL: We lead traffic to blogs, we’re a discovery tool, it’s a driver to the original content. Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? There’s no overwhelming narrowness to curation. FH: Eric, when you moved to HuffPo, what was your experience? The really story was happening in the comments.

Reinventing News on Your University Website: Chatting with @radiofreegeorgy #highered

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She own Crosstown Digital Communications, LLC , and co-author Meet Content , a blog and resource for the higher ed community. I’ve pulled together some of the key points of her talk here. A group of SU communications professionals had the pleasure of listening to Georgy Cohen this morning speak about how to best. Tufts Now. They weren’t talking to each other. Social media?

Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond #SMWReuters #SMWNYC #SMWGov

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We use regular people, volunteers on our blog. Discussion: In 2008, the Obama campaign’s online and social media teams set a new high watermark for digital strategy and execution in politics, while also developing concepts and tools that influenced countless organizations, from non-profits looking to fundraise to companies seeking to better connect with customers. This wasn’t easy.

Finding content within your company that’s actually worth sharing

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There were a few good nuggets that came out of the interview that might be helpful: “For large companies I’m seeing individual contributors becoming more prominent — beginning as Twitter authors and then, in some cases, migrating to blogs. But blogs are still rare. “Blogs are tough to maintain but I believe they offer greater long-term return.

Platforms Shaping Our World – Panel discussion at #2012Academic Summit

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The top online activities for journalists was reading news (98%), source leads (91%), create an online identity (69%), micro-blogging (66%), and research (33%). There are 61m Tumblr blogs, 142m monthly uniques and 65m new posts each day. A panel with representatives from multiple social platforms telling us what they’re all about. Part of the Edelman Academic Summit 2012. Speakers. Mark Coatney , Director/Media Evangelist at Tumblr. Mario Sundar , Senior Social Media Manager at LinkedIn. Louis Gray , Google+ Evangelist at Google. Greg Galant, Founder of MuckRack. Moderator.

Voice: The new – and mandatory – brand component

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Conversation. Response. Bi-Directional. Engage. We’ve heard them all.  Social media marketing requires us to think seriously about these aspects of our marketing campaigns.  You must engage in bi-directional conversation and respond to your audience and engage with them when they reach out to you.  With a focus on conversation and valuable content, brands literally must talk to their customers, both in private and in public. These concepts are new anymore.  Are we taking them seriously enough? But WE’RE NOT TAKING THEM SERIOUSLY ENOUGH. It is… your Voice Brand.

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HubSpot Launches New Marketing Grader Tool

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Is my blog driving results that justify the time investment or are we wasting time doing the wrong things? Blogging). HubSpot added a new tool to its Grader suite, today. The Marketing Grader – a replacement for HubSpot’s Website Grader tool - analyzes 30+ measures of marketing effectiveness and grades the business on a 1-100 scale. Competitive Benchmarking).

Driving Business Value with Social Marketing: eBook on the Social Funnel

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Effective search engine optimization involves tying strategic keywords and social conversations to specific website pages, and increasingly to targeted landing pages or corporate blogs. The use of social media as a key marketing strategy is definitively on the top of the agenda for many business executives nowadays. You can’t be there one day and gone the next!

The Voice Brand Component [Post Resurrection]

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This was a post that we originally put up this summer.  We’ve found ourselves referring to it a lot lately, so we thought we’d repost it. Conversation. Response. Bi-Directional. Engage. We’ve heard them all. Social media marketing requires us to think seriously about these aspects of our marketing campaigns. These concepts are new anymore. Are we taking them seriously enough?

5 Ways to Attract People to Your Content Before They Even Click

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This may be old news to a lot of you, but I keep seeing enough pieces of content out there – blog posts, eBooks, articles, you name it – that are unattractive enough for me to not even consider opening them. You might have an eBook that’s great for one network, and a blog post that would be a good conversation starter on another.  What a waste! Here are five ways.

Some Thoughts on Universities Embracing Social Media

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Conferences & Events Blog World Expo Higher ed social media SyracuseuI had the pleasure of sitting down with the genConnect team at BlogWorld and chatted about our SU social media program a bit… video platform video management video solutions video player.

Low interest category branding

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Blog post: start at the inside of concentric circles, brand, then category, then industry etc. [link]. Can you make something of your brand within a given category? gold price history. national security council. new york state department of education. amazon kindle support. prana power yoga. Branding branding

Ad Your Comment Here - Untitled Article

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One area that’s being flushed out is how to keep your brand consistent when your social media strategy calls for the addition of a blog, a Twitter presence, a Facebook page, and a YouTube Channel and so on. Photo Credit: Carlo Nicora. What’s still developing is how these new social media channels affect your brand. Presence in “unclaimed channels.” Unclear internal channel ownership.

Other Side Group at #SXSW – What is Entrepreneurship? #SXSW

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Under the Valley Girl umbrella, she also runs Lalawag, the largest technology-focused blog in Los Angeles. I’ll be speaking at SXSW this year, please come say hello! PANEL: Everybody’s a Bloody Entrepreneur! Or Are They? Sunday, March 11th, 12:30-1:30. Salon C, Hilton. Hashtags: #sxsw #bloody. The new drivers of our economy! The largest employers of our citizens! Nicole Glaros.

Infographic of the Week: The Social CEO

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Infographic of the Week: Unique US Audience Composition Index to Social Networks and Blogs [INFOGRAPHIC] (othersidegroup.com). Great infographic on social engagement on the part of CEOs, from Voltier Digital. Related articles. Infographic of the Week: Understanding Viral Content Marketing (othersidegroup.com). Infographics infographic social ceo

Summary: Social Media Marketing Report 2011 [REPORT]

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Blogs (68%). Around 75% of marketers plan on increasing their use of YouTube/video, Facebook, Blogs, and Twitter. Overall one third of marketers said that they had only used social media for a year in 2010, while this year that number has jumped to 50%. Of these marketers using social media 39% of them utilize it 1-5 hours per day. ages 20-29, spend most time). Twitter (84%).

Brain Zap: B2B Content, Branded Contests, Typeface, Bum Social Media Marketing and Writing Real-Time Content

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How B2B Companies Use Real-Time Blog Posts to Get Trade Media Exposure – (WebInkNow, 2 November ) When working on a fast-moving story, journalists often seek background information and quotes from experts’ blogs immediately. When you have something to say, it is a great idea to blog about it as fast as possible to get your ideas into the information mix.

5 Great Resources to Maximize the SEO of your Online Content

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10 SEO Tips to Make Your Blog Search Engine Friendly – If you’re going to put the effort into keeping up a blog, you might as well optimize it so search engines and, more importantly, readers can find your content.  This article highlights 10 blog SEO tips that may help you out, whether you’re a seasoned blogger or just getting started. Related articles. cash-bandit.com).

Guest post: @tracytilly on blogging as a job recruiter in Syracuse

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Tracy manages Professionals Incorporate , the agenciy’s blog, geared toward job seekers.  She writes about her experiences with the blogging process, and how her team has been able to provide the most value to their audience.  Approaching my Vice President of Sales and Marketing about yet another social media outlet was something I thought would be difficult. I was looking to start a company blog after reading about other firms’ successes. Luckily, she recognized the value and we started the blog right away. We blog for many reasons.

5 Ways to Attract People to Your Content Before They Even Click

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This may be old news to a lot of you, but I keep seeing enough pieces of content out there – blog posts, eBooks, articles, you name it – that are unattractive enough for me to not even consider opening them. You might have an eBook that’s great for one network, and a blog post that would be a good conversation starter on another.  What a waste! Here are five ways.

Does a Content Production Strategy Have a Place in Manufacturing?

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Blog posts. It’s probably pretty safe to say that the manufacturing sector has generally been a “follower&# in its adoption of online marketing practices.  It may also feel like “content&# is hard to come by in many manufacturing settings – content that will draw people to your company, your products, your people.  Is manufacturing a content-hopeless space? Videos.

5 Ways to Increase Engagement With Your Content

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recently wrote this guest blog post for EditMe , a wiki where regular people build websites. We’ve all been there: we’ve got a blog, a Twitter account, a Facebook page, you name it… you’ve got traffic… but no one’s giving you any love.  No “comments&# love.  No “click&# love.  No “Facebook Like&# love.  No “Twitter Retweet&# love.

5 Tips for Selling the Value of Social Media Inside Your Company

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For example, perhaps you’ve heard that a competitor closed a big sale with a client who came to them by finding the company’s blog. Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. You’re not alone. How many of these objections sound familiar?