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Twitter, Facebook and Blogging Training Sessions

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Blogging. BLOGGING 101. The Whys and Hows of blogging. How to set up a blog. Basics of a blog post. BLOGGING 102. Toolkit Twitter blogging Facebook Syracuse Training I’ll be holding several 101 and 102 training sessions throughout the summer through the TEDCenter at Syracuse University. The topics we’ll hit are:   Twitter. Facebook. Hope you’ll join! Also, please keep in mind that we hold virtual training sessions for individuals and groups via Google+ Hangouts or Skype. TWITTER 101: Twitter Language, Etiquette and Rules.

Infographic of the Week: Unique US Audience Composition Index to Social Networks and Blogs [INFOGRAPHIC]

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For this week we looked at the statistics behind what demographics are using and viewing social media and blogs. According to Neilsen a quarter of the time we spend on the internet is on blogs or other kinds of social media. Infographics blogs demographics infographic infographic of the week social mediaCheck out the infographic to learn more!

Infographic of the Week: 12 things to do after you write a new blog post

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There’s still work to do after you get the writing done on a new blog post. Divvy HQ (by way of Ragan Communications ) provide us with a quick checklist of to-dos to get through before publishing blog posts. Content Production Infographics blogging infographic SEO writingAfterall, you want to get this in the hands of as many people as possible, right?

How to make your visual content beautiful (and not just for Pinterest) #infographic

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We came across this fantastic infographic from the Curalate blog  that discusses how brand can drive engagement using visual content and images – “marketing without words” if you will. While the infographic focused solely on a data set from Pinterest, many of these observations can be (directionally) applied to other social platforms as well. In particular: Lightness of your photograph. Ever notice your eyes scan over dimly photos on Facebook? Aspect ration, especially on platforms where the image is constrained by certain, pre-determined fields.

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Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform. blog post Longform. Content. Definition II.

Social Media in Higher Ed: Take the activity out of the social channel and be a community facilitator

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This could be cross posting, RTing, blogging, etc, but don’t let things hang out and disappear. This comes down to good customer service and community management (which doesn’t happen every day… ask the awesome – and smart – folks over at The Community Roundtable , there are plenty of bad community managers out there!). …does it? Any more ideas out there?

Steve Nicholls on Social Media as a Crucial Component for Success

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Blogs, for example, are a very good way for a company to communicate with its customers and having a Facebook Page can be useful to create an internal online community amongst employees, especially the bigger the organization is. <img class=”alignleft wp-image-2219″ style=”margin: 10px;” src=”[link] alt=”Steve Nicholls Headshot” width=”150″ height=”150″ /> This is a guest post by Steve Nicholls, author of the best-selling  Social Media in Business. Social media is materialized through its many applications.

How Marketers Are Using Social Media to Grow

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So, what tools are generating all the success?  By a long shot, Facebook, Twitter, LinkedIn and blog writing are the top four social media tools used by marketers, with Facebook leading the pack.  When Many marketers also plan to increase their business through the use of YouTube/video and blogs in the very near future.  So, do you plan to jump aboard the social media marketing wagon?

The Role of a Social Media Communicator During a Crisis: A conversation with @Chrisbrogan

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Chris Brogan brought up a good question on his blog earlier today – using myself and our SU social media team as an example.  ”What’s the role of a social media communications team during a crisis situation like alleged sex abuse scandals? One role I played was to make sure my team had direction in terms of how we should be moving forward as the day progressed. Cheers, Kate.

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Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. has built blogs with over 100,000 monthly readers for. problems through your content, you’re much more like- ly to get them to read your blog and pick up much more. Introduction 3 II.

#BWENY Session: The Future of Content Curation

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SR: The book came out of a blog post on curation, which got the most comments of any post, so I went with it. EL: We lead traffic to blogs, we’re a discovery tool, it’s a driver to the original content. Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? There’s no overwhelming narrowness to curation. FH: Eric, when you moved to HuffPo, what was your experience? The really story was happening in the comments.

Social Media ROI [Video]

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Awareness Quantified: o Facebook impressions + Facebook posts + Tweets and retweets + Twitter clicks + Youtube views + Blog-page views + Online mentions = Awarness. This is a great little video by Ignite Social Media  on the ROI of social media. While it’s quick in nature, it’s a good, high-level look at how social media effects the bottom line in various aspects of business.

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[Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media

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The Most Intriguing HBR Blog Posts of 2010 (blogs.hbr.org). I’ve gotten a late start on my last issue of Harvard Business Review, which is focused on social media use for businesses.  There are, as always, some great articles in here, and because of the topic, I thought it would be good to summarize some of them for you over the course of the week. Fairly compelling, no?

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MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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Visual content – in-person events, webinars, video – seem to be the most successful pieces of content, while informational/written pieces – case studies, eNewsletters, white papers and blogs – are also considered very effective as whole. More budget is being spent on content marketing. Content type is varied. Perceived effectiveness of content type is interesting.

Evangelizing a Content Marketing Program

So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. Introduction 4 II.

Kate to Keynote Beyond Social conference, focusing on personal branding

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The focus on the conference is blogging for business, and she’ll be focusing on the importance of personal branding as a high-profile professional. Conferences & Events Beyond Social Blogging for BusinessKate will be keynoting the Beyond Social conference in Columbus, OH at the end of the month.  If anyone is in the area, feel free to register for the event.

Content Marketing Webinar with @jasonfalls with #awarenessinc

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The second goal is to play around with Storify, and see how it interacts with blog posting. For this webinar, I specifically wanted to pull some of the comments coming out of twitter and put them into a blog post, and this looks like it may be a really great way to do that. This post has a joint goal. So far, I like where storify is going. We’ll see!

[Jun 25 - Jul 1] Social Media Highlights

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This blog like service allows start-ups and small business to bypass the complicated process of boardroom meetings. Google + Project Launched on Tuesday. Launched on Tuesday, Google + Project, the long anticipated Social Networks, marks a grand ambition of the Search Engine Giant into Social Mediasphere. The newly updated Google + UI highly resembles that of Facebook.

#BWENY Session: The Future of Content Curation

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SR: The book came out of a blog post on curation, which got the most comments of any post, so I went with it. EL: We lead traffic to blogs, we’re a discovery tool, it’s a driver to the original content. Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? There’s no overwhelming narrowness to curation. FH: Eric, when you moved to HuffPo, what was your experience? The really story was happening in the comments.

Definitive Guide to Planning a New Content Initiative

like corporate website, blogs or all-customer email newsletters. audiences they were targeting with a single blog. Needless to say, the blog wasn’t. Joe Pulizzi THE DEFINITIVE GUIDE 9 Do you really think that a customer or prospect is going to keep visiting your blog, or opening your emails, if the content is irrelevant to their needs 95% of the time? There are way too.

Reinventing News on Your University Website: Chatting with @radiofreegeorgy #highered

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She own Crosstown Digital Communications, LLC , and co-author Meet Content , a blog and resource for the higher ed community. I’ve pulled together some of the key points of her talk here. A group of SU communications professionals had the pleasure of listening to Georgy Cohen this morning speak about how to best. Tufts Now. They weren’t talking to each other. Social media?

Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond #SMWReuters #SMWNYC #SMWGov

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We use regular people, volunteers on our blog. Discussion: In 2008, the Obama campaign’s online and social media teams set a new high watermark for digital strategy and execution in politics, while also developing concepts and tools that influenced countless organizations, from non-profits looking to fundraise to companies seeking to better connect with customers. This wasn’t easy.

Guest post: @tracytilly on blogging as a job recruiter in Syracuse

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Tracy manages Professionals Incorporate , the agenciy’s blog, geared toward job seekers.  She writes about her experiences with the blogging process, and how her team has been able to provide the most value to their audience.  Approaching my Vice President of Sales and Marketing about yet another social media outlet was something I thought would be difficult. I was looking to start a company blog after reading about other firms’ successes. Luckily, she recognized the value and we started the blog right away. We blog for many reasons.

Finding content within your company that’s actually worth sharing

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There were a few good nuggets that came out of the interview that might be helpful: “For large companies I’m seeing individual contributors becoming more prominent — beginning as Twitter authors and then, in some cases, migrating to blogs. But blogs are still rare. “Blogs are tough to maintain but I believe they offer greater long-term return.

Study: How Much of Your Content Marketing Is Effective?

For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. produced blog posts this year due to lack of budget and time, and. early days of content marketing as a one-click solution to popu- lating corporate blogs and as a hack for boosting search rankings. Copyright © 2015 Contently. All rights reserved.

Platforms Shaping Our World – Panel discussion at #2012Academic Summit

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The top online activities for journalists was reading news (98%), source leads (91%), create an online identity (69%), micro-blogging (66%), and research (33%). There are 61m Tumblr blogs, 142m monthly uniques and 65m new posts each day. A panel with representatives from multiple social platforms telling us what they’re all about. Part of the Edelman Academic Summit 2012. Speakers. Mark Coatney , Director/Media Evangelist at Tumblr. Mario Sundar , Senior Social Media Manager at LinkedIn. Louis Gray , Google+ Evangelist at Google. Greg Galant, Founder of MuckRack. Moderator.

Voice: The new – and mandatory – brand component

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Conversation. Response. Bi-Directional. Engage. We’ve heard them all.  Social media marketing requires us to think seriously about these aspects of our marketing campaigns.  You must engage in bi-directional conversation and respond to your audience and engage with them when they reach out to you.  With a focus on conversation and valuable content, brands literally must talk to their customers, both in private and in public. These concepts are new anymore.  Are we taking them seriously enough? But WE’RE NOT TAKING THEM SERIOUSLY ENOUGH. It is… your Voice Brand.

Summary: Social Media Marketing Report 2011 [REPORT]

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Blogs (68%). Around 75% of marketers plan on increasing their use of YouTube/video, Facebook, Blogs, and Twitter. Overall one third of marketers said that they had only used social media for a year in 2010, while this year that number has jumped to 50%. Of these marketers using social media 39% of them utilize it 1-5 hours per day. ages 20-29, spend most time). Twitter (84%).

HubSpot Launches New Marketing Grader Tool

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Is my blog driving results that justify the time investment or are we wasting time doing the wrong things? Blogging). HubSpot added a new tool to its Grader suite, today. The Marketing Grader – a replacement for HubSpot’s Website Grader tool - analyzes 30+ measures of marketing effectiveness and grades the business on a 1-100 scale. Competitive Benchmarking).

Staffing and Launching Your Content Marketing Program

blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.

Driving Business Value with Social Marketing: eBook on the Social Funnel

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Effective search engine optimization involves tying strategic keywords and social conversations to specific website pages, and increasingly to targeted landing pages or corporate blogs. The use of social media as a key marketing strategy is definitively on the top of the agenda for many business executives nowadays. You can’t be there one day and gone the next!

The Voice Brand Component [Post Resurrection]

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This was a post that we originally put up this summer.  We’ve found ourselves referring to it a lot lately, so we thought we’d repost it. Conversation. Response. Bi-Directional. Engage. We’ve heard them all. Social media marketing requires us to think seriously about these aspects of our marketing campaigns. These concepts are new anymore. Are we taking them seriously enough?

5 Ways to Attract People to Your Content Before They Even Click

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This may be old news to a lot of you, but I keep seeing enough pieces of content out there – blog posts, eBooks, articles, you name it – that are unattractive enough for me to not even consider opening them. You might have an eBook that’s great for one network, and a blog post that would be a good conversation starter on another.  What a waste! Here are five ways.

Some Thoughts on Universities Embracing Social Media

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Conferences & Events Blog World Expo Higher ed social media SyracuseuI had the pleasure of sitting down with the genConnect team at BlogWorld and chatted about our SU social media program a bit… video platform video management video solutions video player.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

5 Tips for Selling the Value of Social Media Inside Your Company

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For example, perhaps you’ve heard that a competitor closed a big sale with a client who came to them by finding the company’s blog. Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. You’re not alone. How many of these objections sound familiar?