| | | Acquiring Minds | |  Blog | 25 articles |
| Page 1 of 1 | Previous | Next | ACQUIRING MINDS MAY 17, 2010  Destructive B2B Sales Practices Blog Post on the Sales Renaissance. . New research from McKinsey & Company identifies destructive sales practices and prioritizes what customers want from B2B sales organizations. Research on end users and on this scale is relatively rare in the B2B world. . high performance sales force can boost share of customer by an average of 8 to 15 percent. Comments Are Welcome. Resources. | ACQUIRING MINDS SEPTEMBER 2, 2010  The Moment of Truth for Sales Stuart Armstong, in a comment on my earlier blog post , pointed out some research from Forbes Insight indicates that the majority of business owners and CXO level executives prefer face-to-face meetings (albeit that the research brief is slanted to appeal to the hotel industry and seems to fly in the face of the analyst research listed above). One SaaS, hosted solutions). Related Posts. | | | | | |
| ACQUIRING MINDS OCTOBER 21, 2010  The Sales Lead & the Language Police Related Blog Posts. At its simplest level, language allows one person to understand another in the course of basic communication. . On a broader scale, language defines who we are, what groups we belong to and our culture. . Do we need language police in our world of B2B sales & marketing? Perhaps this is an early example of mis-aligment between sales and marketing. Photo Credit. | ACQUIRING MINDS OCTOBER 7, 2010  The Risky Business of Exclusive Reselling Rob Brewster, SVP Business Development at Eloqua explained in a blog post that The Pedowitz Group’s decision to partner with some of Eloqua’s competitors jeopardized Eloqua’s IP (Intellectual Property) and caused Eloqua to make the change. Last month, Eloqua terminated its reselling relationship with The Pedowitz Group, a marketing automation reseller. Vendor Sells Direct. | ACQUIRING MINDS JUNE 17, 2010  Savvy Buying of B2B Data Stevens consults on customer acquisition and retention, teaches marketing at Columbia Business School and blogs at HBR.org. . Let’s hope they are reading your blog and getting some inspiration to adjust their priorities. . Online Data is Mainstream – Acquiring Minds Blog Post. Comparing B2B Online Data Sources – New Research – Acquiring Minds Blog Post. | ACQUIRING MINDS MARCH 28, 2013  Marketing Velocity & Full-Stack Marketing The head of marketing at Uberflip followed with his perspective on Uberflip’s blog. Would you rather be called a generalist or a jack-of-all-trades ? Or would it be preferable to be called a Full-Stack Marketer ? recent post in Geekwire by Marcelo Calbucci talks about the unique skills of a Full-Stack Marketer for tech start-ups. B2B marketing demand generation marketing strategy | | | | | | | |
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ACQUIRING MINDS | FRIDAY, OCTOBER 26, 2012  Be Social or Be Fit?
For the past year I have been anti-social: hardly a tweet and nary a blog post. blogs social media blogging TriathlonWhile the social media wave has swept over the world, I have been navigating other waves. have plunged in and taken up triathlon. The rhythm of training and racing hasn’t left much time for the demands of producing content for social media. One year and six races later, I have now dropped the pounds, found a outlet for my competitive spirit and feel much healthier. It had been 25 years since we were in the water and 32 years since we toured Europe! MORE >> -
ACQUIRING MINDS | TUESDAY, JANUARY 8, 2013  Channel Partners don’t want to generate leads
Related Blog Posts. Generating new business is the keystone for tech companies. Most large tech organizations sell primarily or completely through channel partners. In turn, the channel arm of a tech organization allocates significant resources to lead generation programs for channel partners. Unfortunately many channel partners experience challenges generating leads in tandem with their technology partners. Friction can be generated with these seemingly odd bedfellows: large tech organizations partner with small VARs to sell to large end user organizations. > Photo Credit. MORE >> -
ACQUIRING MINDS | MONDAY, AUGUST 31, 2009  Buyer centricity on a shoestring lead generation budget
Fact-Find Low, Call High A year ago, Paul McCord , sales trainer, consultant and author, blogged about how he prospected. If you are in telesales, how can you be both buyer-centric AND productive? For telesales groups that target the SMB segment (Small, Medium Business), the dynamics are very different than in pursuing large mid-market or enterprise accounts. In targeting the vast SMB market through lead generation, the challenge for telesales is to break into large numbers of accounts without the luxury of referrals or deep account insight. So what to do? MORE >> -
ACQUIRING MINDS | SUNDAY, JUNE 22, 2008 What to make of the new Oracle.
Judith Sim also discussed Oracle's use of social news releases that has helped cut Oracle's PR budget in half and the posting of videos, blogs and forums on the Oracle website. Employee Blogs - Oracle: 162 , SAP:0 - The busy bees at Oracle win hands-down. Non-Employee Blogs - both websites host many - Let's call this a tie. P.S. I have recently moved my blog to Blogger. Check out the new blog and some of my coverage on the MarketingProfs B2B Forum and the SiriusDecisions Sales & Marketing Summit. Tags: podcasts blogs social media Web 2.0 media. MORE >> -
ACQUIRING MINDS | WEDNESDAY, JULY 30, 2008 Top 10 Reasons Small Businesses Excel at Social Media
Last month, Laura Ramos released a report entitled: How to Derive Value from B2B Blogging. survey of 189 Forrester customers revealed the number of blogs started by these B2B organizations `plummeted` in 2007 from 2006 as the results from these blogs did not meet expectations. Laura attributes part of this to using `warmed-over press releases` on blogs. Witness the number of firms that use blogs as their website backbone. Tags: new media Forrester blogs social media Web 2.0 The Big Squeeze - Hard dollars are in short supply for small firms. MORE >>
- More Reasons that Small Businesses Excel at Social Media ACQUIRING MINDS | TUESDAY, AUGUST 5, 2008
- Lead Generation through Social Media? ACQUIRING MINDS | TUESDAY, AUGUST 26, 2008
- Delivering ROI on Social Media ACQUIRING MINDS | FRIDAY, SEPTEMBER 5, 2008
- A Community Turns One Year Old ACQUIRING MINDS | TUESDAY, SEPTEMBER 23, 2008
- HubSpot's Social Media Delivers on ROI ACQUIRING MINDS | TUESDAY, SEPTEMBER 23, 2008
- This is not about marketing ACQUIRING MINDS | WEDNESDAY, NOVEMBER 5, 2008
- Speech today at Chicago B2B Event ACQUIRING MINDS | WEDNESDAY, NOVEMBER 12, 2008
- New B2B Research on Lead Generation through Web 2.0 Media ACQUIRING MINDS | MONDAY, DECEMBER 1, 2008
- Lead Generation Takes Precedence in the Downturn ACQUIRING MINDS | THURSDAY, FEBRUARY 19, 2009
- Networking & Photos from the Sales 2.0 Conference ACQUIRING MINDS | MONDAY, MARCH 9, 2009
- Sales 2.0 Techniques for the Job Search ACQUIRING MINDS | THURSDAY, APRIL 9, 2009
- Network Solutions levers Sales 2.0 for a 360 degree customer view ACQUIRING MINDS | TUESDAY, MAY 19, 2009
- Sales 2.0 fuels PTC's SMB Expansion ACQUIRING MINDS | WEDNESDAY, MAY 27, 2009
- Having a blast with B2B email? ACQUIRING MINDS | WEDNESDAY, JUNE 24, 2009
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