Gamers are avid social networkers, sharing UGC such as photos, videos, or blogs. Gamer 2.0, Exploring the use of Gaming, Community and Social Media. View more documents from Karen OBrien. I’ve been watching the gaming space go social over the past few years and have been fascinated by how dramatically things are changing and evolving. The gaming industry has taken a hit during the economic downturn – many publishers finding for the first time in many years that they either have a mega-hit or a dog of a title. Families and seniors are now some of the highest growing segments. MORE >>

Social media communities enable you for the first time to efficiently address the tsunami of misinformation by intentionally looking in non-familiar forums such as comments on a competitor’s blog. Are you aware that the same technology that tells you your best friend from high school’s daughter lost a tooth can also provide highly actionable competitive insights? Yes, I’m talking about social media. Savvy organizations have long used competitive intelligence (CI) to understand their competitors’ strategies. This is different than knowing about how your competitors use social media. MORE >>

We recently read an article that shared 5 good tips for repurposing your blog. Blog bigger. Are you using custom content to it’s fullest potential?  Springboard for an article. Think series. Speaking engagement. Package into a newsletter. View the full article here. Interactive Other Interesting Topics MORE >>

Do: Ask some of your best customers to share their positive  reviews, whether written or via video, to use on your social media pages,  company blog, and website to establish credibility for your business. With 2013 well underway, are you staying ontrack with your online presence?  . We recently ran across this good reminder list from Marketing Profs of do’s and don’ts for your online marketing activities.  Here are just a few: Don’t: Substitute a social media page for a website. Do: Get a professional website. Don’t: Build a “flashy” mobile website. MORE >>

don’t use blog.mysite.com , use mysite.com/blog ). How can content marketing organizations remain search-friendly while adhering to best practices in social media? Not long ago creating content that humans want to read and creating content pleasing to search engines were mutually exclusive.  Today, this is no longer the case.  According to Rand Fishkin at SEOmoz, the 5 best practices of content marketing while maximizing SEO search in an ethical way are: Create content that people will have an incentive to share. Put all your content on the same domain/subdomain. Interactive MORE >>