Thanks to Christina Pappas, a blogger with Zmags.com, we're going to dissect her blog as a case study!  B2B and social media Blogging best practices Case studies Content Marketing corporate communications blog comments blog readership blogging best practices blogging case study blogging for business

The problem is, many folks think they need to have all the answers to write a great, original blog post but most of the time, quite the opposite is true. The most relevant, interesting and timely blog posts often are created in response to relevant, interesting and timely questions. Blog post. And sometimes you just get STUCK.

On Making Money By Blogging If you want to make money with your blog for the long haul you MUST help as many people as you can succeed with their blogs first. Online Advertising Social Media blogging content entreprenuer marketing public relations small business story telling twitterconvinceandconvert.com 2.

21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+  and read her blog posts here. Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog. link].

Does your business blog make sense to readers? The most frequent complaint I hear about blogging is “I don’t know what to write about.” ” This is because many business bloggers don’t have enough clarity about their blogging goals. Quite often, they blog about whatever crosses their radar that day.

'If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. After you slave and sweat over writing those high-quality articles your readers love, use this checklist of 14 blog writing tips to properly optimize your blog posts. Media.

Three Keys to Blogging When you Are Happy. Just like when you walk into a restaurant, the waiter immediately communicates without saying one word what your service experience might be like, the opening phrases of your blog or website are going to speak volumes about how you are thinking and what you are feeling. Blog this on Blogger.

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ).

I’m afraid people will read only the blog headline and get out their pitchforks and torches.  I’d like to challenge this beloved notion — perhaps this social media myth — that you blog for a community, not yourself. You were blogging for some personal benefit. Blogging best practices business strategy

As your blog grows in popularity, it’s not uncommon to become addicted to the glow of audience response. I usually dread it when one of my posts does well here at Mark’s blog because I’m afraid that I won’t be able to replicate that glow. B y  Srinivas  Rao, Contributing {grow} Columnist. What do YOU think?

How to Blog for Inbound Marketing Purposes. Some sage advice on blogging to attract the right people to your website. Blog PostsThis guest post from Megan Totka, the chief editor for ChamberofCommerce.com, is aimed at improving the effectiveness of your Inbound Campaigns. No related posts.

How to Blog for Inbound Marketing Purposes. Some sage advice on blogging to attract the right people to your website. Blog PostsThis guest post from Megan Totka, the chief editor for ChamberofCommerce.com, is aimed at improving the effectiveness of your Inbound Campaigns. No related posts.

You can write the most interesting and best content in the world but if your blog headline doesn’t attract attention, appeal and convince people to read on, why even bother? Blogging Content marketing blogging Brian Clark Gerry McGovern keyword research writing blog headlines

Conversation is the crux of the social web , but when we spend a majority of our time browsing blogs we tend to ignore what is going on outside of our echo chamber. All of the formats above go through a hell of a lot more scrutiny on their way to being published than blog posts do. If you liked this, try: Want Infinite Blog Post Ideas?

You need to provide updated content online — whether that’s a blog or other content. In case you’re still not sure you need a blog for your business, here are nine reasons why I think you do. Blogs are a great way to show of your expertise. Providing useful information on a blog qualifies.

After all, sending a quick tweet is less time consuming than writing a lengthy blog post. Link It Up : Use your Twitter profile bio to link to your webpage or blog and be sure to include the URL. Search Engine Marketing Blog Social Media StrategiesAnswer and Ask : Twitter is a network of asking and receiving. 

first noticed Jim Cahill’s blog four years ago, so it was a particular pleasure to meet him and hear his story. It took two years for Jim Cahill and  Deb Franke to convince the management at Emerson Process Management that a blog was a good idea. And for a blog this specialized, the traffic is pretty impressive. he laughs.

Although as a B2B Marketer, your blog exists as a means to educate existing customers and new prospects about your company’s products and services, the end-result is that you are building confidence in the mind of your readers that you really know your particular field of business. How can we help you Make Good Media? Or Does It?

If you’re still pondering about whether you should be blogging then take a moment to read the 3 points below, otherwise skip to the 10 Key Components below. Blogging generates exponential returns. Every blog posts counts if done correctly and will compound your efforts over time. Blogging helps your search engine optimisation.

If you’re like most marketers, you probably have a blog. According to Hubspot, 65% of companies have a business blog. One of the most common blogging questions we get asked is whether a blog should be on your website or on a separate domain. When we first launched our blog, we hosted it on a different domain.

attended somewhere around 12 sessions and wrote down enough information to write blog posts for days. In the “Blow Me Away Blogging” session, Mike Arnesen ( @mike_arnesen ) told everyone to make sure every single blog post has a title tag and meta description. ** Tip Alert **. Set up authorship on your blog. Yikes!

This is the most asked question executives ask when corporate blogging is mentioned. Blogging is one of the most powerful ways to attract new customers towards a business website, products and services. With blogging businesses can build trust and credibility with their audience. How often should you blog?

7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. Insightful and regularly updated. You can skip to the end and leave a response.

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote? Got more?

Original blog post topics are hard to come by (I don’t know how the Mark Schaefer s and Mitch Joel s of the world do it). But let me state this  plainly — Using a devastating hurricane superstorm to draw attention to your blog is a desperate attempt at attention and a breach of good taste. By {grow} Community Member Chris Reimer.

B2B Content Marketing Search Engine Marketing BlogThis year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Hope you enjoy! Is SEO Dead? Is SEO Dead?

And it is being answered by thought leaders like Ardath Albee ,  Ann Handley  and  CC Chapman , by the emergence of experts like the folks at  The Content Marketing Institute , and in blogs like  Junta42  by  Joe Pulizzi. They followed the Content Grid with the highly successful Blog Tree and have just announced an update: the New Blog Tree.

So, you've decided to launch a blog for your business. Some are foundational questions that will drive every other decision you make, while others are tiny details that are part of producing and managing a polished blog. Good luck & happy blog launching! What is your primary goal for the blog? Congratulations! Got it?

If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. Basic Blog Features. way to subscibe to the blog (typically an RSS feed). Commenting.

m sure all this is true for high-traffic, commercial blogs. But I’m willing to bet that for the vast majority of blogs, the problems Johnson and others experience at mainstream, consumer oriented blogs like Animal simply don’t exist. Related posts: 30 Lessons from 30 Blog Posts in 30 Days. Is a Blog Just a Container?

Lets be honest; when we write blog articles we do so because we want people to read them. Once you've "burned" your blog's feed you'll be asked to give it a title (to be used for display purposes so give it a proper and complete name), as well as the ability to customize the new feed URL address. Feedburner to the rescue!

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients. However, blog writing can be tougher than you might think.

Google+ Search Engine Marketing BlogEarlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business.  While they were new and trendy, Google+ Pages had several flaws. However even though Google claims 90 million Google Plus users and a 60% engagement rate, these numbers feel suspect.

What are you doing or not doing on your blog that screws up your traffic? Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. can almost predict where the low traffic problems come from based on looking at a lot of blogs over the last five years.

Occasionally a very long blog article is absolutely justified by its scintillating content and vision. Long blogs = snooze time. actually saw one blogger recently quote himself in his own blog.  4) Blogging by the clock.  Some have obviously been blogging too long or have too little new to say. ZZZZzzzzz. Nap time.

Last week I organized a marketing event with some darn good speakers. The days before it started, we were still trying to sell some tickets, and I asked some people I know if they would join us, via Twitter. One of them tweeted me back and basically said “what, no QR codes and NFC ticketing, [.].

In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. Should a company blog? Should employees blog? However, when not blogging you are missing out on important opportunities. In this post, I will not tackle the ‘advantages’ of blogging.

Identifying the voice of your blog can be tricky. What is the “voice” of a blog? Determining the voice of your blog requires understanding your desired audience and knowing what will interest them. For example, do you want to entertain with your blog posts? Blogging b2b blog marketing plan strategic planning

I love his blog and am sure you will agree that you probably have not read about blogging from the perspective of this guest post! “This Is My Blog.  There are many like it, but this one is mine ”) and how you can apply it to your blogging life. This brings me to a few points about life … and blogging.

My content business, ContentforCoachesandConsultants.com , is built on a blog platform, although I don’t use it as a blog. Blog this on Blogger. Content Marketing Goals for Your Website & Blog … and One Big Challenge. Website, Blog, Ezine? Online Surveys & Market Research. Many people do. 

How can you make the most of your blog marketing and outreach ? Here are some helpful tips so that your business blog attracts more readers, and you get found, get known, and get clients. Blogs are so powerful, in fact, that their Web pages are prime real estate for outside companies that are hoping to improve page rank of their own.

Is it the people I want to sell to, or the people that will regularly follow our blog? How do I determine the blog’s “voice”? Whether you have a personal blog or a corporate blog, your tone and voice will change over time, primarily as your knowledge and confidence grows. We don’t have comments on our blog??

I find it interesting that more B2B marketers are using Twitter and Facebook than they are blogs. Some of the hurdles that must be overcome include: How to generate ideas for blog posts. Finding people to write blog posts. Blogging requires dedication. " One way is by blogging. Syndicate your blog.

Indium Corporation, a global solder supplier, gets more leads from blogging than any other source. B2B Social Media Blogging Facebook MediaSocial media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Or if Facebook were a country, it’d be the 3 rd largest in the world?

In early May, I led the Hot Seat Lab on Better Blogging for Business at MarketingProfs’ B2B Forum in Boston. In it, three brave B2B marketers volunteered to have their corporate blogs critiqued in front of a room full of peers. While the blogs obviously differed in design and content, their shortcomings from an SEO [.].

Blogging greatly improves search engine optimization, which has proven to be a key lead generating factor for new business. Blogs make their search easier.  .  . In a recent 2011 HubSpot ROI Study , 69% of businesses surveyed said that blogging attributed to their lead generation success. Company Website | Blog.

Mobile SEO Search Engine Marketing BlogResponsive Web Design (RWD) indicates that a website is crafted to adapt to the layout of the viewing environment. As covered in a recent Search Engine Land article , Pierre Far, Google Webmaster Trends Analyst, announced clear guidelines and recommendations on mobile SEO. Existing SEO Performance.

What are the two most important parts of your business blog post? It’s the bait on your fishing hook which draws people over to your blog site to read your stuff. There are 6 ways to format your blog posts that will  help prime your readers for action. Ways to Enrich Your Blog Posts. The call to action.

“We started the LinkedIn Blog almost three years ago when we were a 60 person company.  Nobody doubts the power of our blog now. And despite the fanfare of Twitter, Facebook and their much-hyped cousins, meaningful guidance on establishing and nurturing a blog in a corporate setting has been incredibly rare.  . Digg this!

I’m dead, and this is my last post to my blog.&#. Miller, who wrote his farewell to his blog community and family in anticipation of his death from a terminal disease.  How should I use this blog and my other “digital assets&#  to say goodbye to you, my friends and my family on MY terms?  What “Here it is.

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Content Marketing Inbound Marketing Industrial Blogs Blogging Blogs Industrial Marketing Lead generation SEO WordPressIndustrial distributors face a unique set of challenges when it comes to content marketing. These companies have traditionally depended on the depth and breadth of their line cards to highlight [.].

'Buffer At the start of 2013, the sales lead generation company Find New Customers made a MAJOR investment in this blog. This is what you need to know about blogs and SEO. Why invest in a blog? Here’s what I was thinking: Websites are not updated very often, but a blog is updated often. This means frequent updates.

Blogging for your business works like this: You blog about the problems you solve for your clients. But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds  of blogs written by smart professionals that haven’t been posted since last November. Blog this on Blogger.

I rarely spend time on this blog looking BACK, but if you’ll oblige me this once, I’d like to make a few observations about the changing nature of work that may surprise you: Technology. Well, I have written nearly 1,000 blog posts and this is the first one about “the old days” and it may be the last. Email.

While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits. Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics.

You want your blog to get results, right? If you want results from your business blog, then avoid the following 5 things like the plague. BloggingTo draw in traffic like a magnet and turn as many visitors as possible into paying customers? Any one of them will hurt, but all of them together will absolutely [.].

Twitter is a good place to promote your (company) blog. Blogging Google twitter hashtag search TweetThere is only one problem. Your followers see loads of tweets coming by each day. So you have to carefully craft your tweets to get noticed.

Just over three years ago Arik Hanson had this crazy idea to start a B2B communications blog and asked me to contribute (this is now my 82nd post). agreed, but didn’t realize at the time how much hard work it takes to blog, but that’s the point; it’s supposed to be challenging. What’s your “I” in Social Media?

But there’s a new sheriff in town:  blogging.  B2B Web Strategy Blogs, BloggingNo question about it, email remains the most popular prospect-nurturing device in the online arsenal of most B2Bs.  Not that there’s anything wrong with that;  properly done, email can be quite effective.

'In early January I came across a blog post by a guy named Todd Giannattasio. Todd wrote a blog detailing what happened when he wrote 50 blog posts in 25 days. We published 3 blogs each weekday on Blog.LogMyCalls.com from Feb 3 - April 13. This is blog number 151. Blog Traffic Increase: 210%. It worked!

There are many reasons why your business should be blogging. Once you begin blogging, your goal is to drive traffic to your blog and website without spending budget on pay-per-click (PPC) campaigns. Optimizing your blog posts for SEO is no easy task, but it’s well worth your time. The solution? SEO is extremely dynamic.

Blog PostsForget about ineffective Ads that no one watches, listens to or reads anymore - Twitter replaces them for a fraction of the cost with something much more efficient. The real power of Twitter is that it can reveal the inside of your prospects' heads! Read our post to find out… No related posts.

The benefits and possibilities of blogs and blog marketing are – hopefully – well-known by now. Blogs play an important role in an integrated and people-oriented inbound and content marketing approach. However, [.].

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “. be authentic. Thanks Jeff!

Despite the explosion in social network usage over the past few years, blogs still wield incredible influence over consumers. Some of the results may sound surprisingly old-school: Blogs are the third-most likely online channel to influence purchase (after retail sites and brand sites). Start blogging. And brands want in.

According to Socialtext, through 2009 16% (or 79) Fortune 500 companies actively blogged, including Advanced Micro Devices, Cisco Systems, IBM, Pitney Bowes and UPS. Indeed, along with social media platforms, blogs are a fundamental way for [.].

Why are so many B2B businesses, from the providers of a credit card processing service to the makers of GPS for vehicle tracking, blogging today? Because they recognize the potential power blogging represents—when done right, blogging gives B2B companies a way to generate greater interest, leads, orders, brand awareness and brand loyalty.

5 Tips to Keep on Track" alt=" Dont Jerk Blog Readers Around: 5 Tips to Keep on Track" />. Tips to Keep on Track" width="110" height="73" /> What’s the most frequent complaint I hear about blogging? The two questions are related to the same problem: not enough clarity about business blog goals. When Is a Blog Not a Blog?

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. Your blog posts will remain online in perpetuity.

Help, my blog gets no comments! It’s something I often hear being said by marketers that recently started an ‘inbound’ or content marketing program by launching a corporate blog. In order to receive comments, you obviously need some kind of community of people that find your blog worthwhile or simply find it at all.

Blog Blogging Content marketing bloggingBusinesses are starting to see that, in order to make what they say and do relevant and valuable for the bottom-line and their (potential) customers, they first of all need to listen to their prospects, customers and communities. It is not about what we want people to know anymore.

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Matt Cutts, Head of Google’s Webspam team, writes in his blog that Google limits its search results to one to two results per hostname/subdomain. Tweet. Photo from Flickr.

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. 10 Ways to Keep Your Blog Full of Content 1.

Pinch Gallery website For some time now, we've been documenting how people can take advantage of Google's Blogger service to make blogs that really showcase their incredible content by using the flexibility provided by this free hosted service. For the content that is continually changing, that's where you can use the "blog" functionality!

We’ve blogged several times about why blogging is one of the best ways to support your B2B’s online marketing effort …after all, it’s the granddaddy of all social media vehicles.

This debate—fairly one-sided in favor of blogs—was set off by the probably unscripted speechifying of British journalist - historian Andrew Marr. In reflecting on this latest blogger brushoff, Adam Smith approvingly quoted Tinworth’s comment on Twitter that “you can do journalism on a blog” and that Marr is “making a massive category error.”

blog is considered the cornerstone of an effective inbound marketing strategy. m talking about creating a blog site with dynamic content instead of a static digital marketing asset. Building or redesigning a company Website as a blog site is increasingly becoming the preferred method for many industrial and manufacturing marketers.

don’t intend to charge for blog content but I do want to provide that kind of value to readers. few people have told me — “I would pay for your blog.&# What would it take for people to want to PAY to read your blog? Blogging best practices branding innovationam not a coffee elitist. Probably paid $4.50

So this week I went back to the white paper writer and asked for a series of short blog posts based on the content in the white paper. Blogs need to take the tone down quite a bit from the formality of a white paper. But you need to try to make the blog post downright fun if possible. Eeewww!). decided to write down the ways.

An online forum can be an incredibly valuable resource for a community manager. Traditional forums, as well as sites such as Quora and Reddit, often have members who are amongst the most passionate and knowledgeable in their field of interest.  Search something online, and there is bound to be a forum devoted to it.

Blogs are still the heart of social media and content marketing. Blogs supply much of the content that drives social media conversations. Given their importance, blog metrics are needed to assess your success relative to your marketing objectives. Blog-related revenues Track sales related to blog content.

If a blog is the best marketing tool on the planet, then how does it convert readers to clients? What’s the most important thing to remember when you’re writing for your business blog? It can be overwhelming to come up with 3-5 blog posts a week that deliver high value to a wide variety of readers, for sure.

His blog is covered with badges about this list or that list he is starring on. Most of his blog opinions are simply repeated quotes from the other gurus that he has commandeered as his own. When was the last time you read a blog post about somebody being constipated, smelly, or horny? “The secret of success is sincerity.

Two weeks ago, I wrote a blog discussing elements of your company’s website that will cause people to x out almost immediately.  After publishing, I started a discussion in the LinkedIn Marketing Communication group to see what other features drove people crazy. 

If you look around the web, there is so much advice about blogging it’s not funny. 1) The biggest obstacle to blogging is … not what you think. If you can tell your kids a story, give nurturing advice to a friend or tell a joke, you can blog.  4) In the long run, blogging can SAVE you time! Just Do It.

Even with the hole Google has put into its Analytics keywords report (the dreaded “not provided”), the report is still a treasure trove of information — especially when it comes to finding ideas for B2B blog and e-newsletter topics. This is one of my favorite strategies for creating blog and e-newsletter content.

Even with the hole Google has put into its Analytics keywords report (the dreaded “not provided”), the report is still a treasure trove of information — especially when it comes to finding ideas for B2B blog and e-newsletter topics. ” This is one of my favorite strategies for creating blog and e-newsletter content.

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? blog helps on all three fronts much more than a standard corporate website. Location. Author(s).

Blogging. discovered blogging at the cusp of my new life. had to monitor my BP every hour and there was only one time it always fell back into a normal zone — when I was blogging. Blogging put me in a zen-like state of peaceful concentration. Literally, the act of blogging improved my health. Personal

The entrepreneurial evolution takes place when you realize that simply being an artist isn’t going to pay the bills or turn your blog into a business. blogging Blogging best practices personal branding blog community building blog community management blogging best practicesThe Novice. The Mechanic.

Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? There are five common options: Free hosting on a blogging platform site. by SEO Inc Blog. Location?

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These tips also apply to blog writing. Blogging may not take that long, but the more you do it, the better you get. Blog this on Blogger. How is Playing Tennis Like Blog Writing? Tags: About Blogs Attracting Clients Content Marketing Getting Read On Writing Better blog writing Writing for the Web a lot.

This struck a chord in me relating to blogging. think one of the reasons I have had some success as a blogger is because I had a child-like approach, perhaps even a naive approach, to starting my blog. didn’t study blogging before I jumped in.  I did not read Copyblogger or study the other blogging deities.

Time 19:59 It had to come to this, the social web, the attraction of following a passion by blogging, the pursuit by companies of A list bloggers and visa versa for mutual gain, and the lower costs. Tags: blogging marketing social media Blog World Expo BWE10 Paid Social Media Quick and to the point.

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. The more time you blog , the less time you will have available to serve your clients. Currently, you write three blog posts a week.

Search Engine Optimization (SEO) can be an intimidating term for marketers and business owners alike.  If you have no experience in the field, leveraging the top search engine algorithms may sound like an either impossible or improbable task. Many self-proclaimed “experts” like to point to a singular type of content or activity as the key.

It consists of what we now call content marketing (including blog marketing), social media marketing (which really is not about being found alone), Search Engine Optimization and so on. Outbound marketing is not just about begging: blog, exist and tell about it. Take content marketing, and more specifically blog marketing, for example.

Your blog writing can improve. I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. In this part of your blog post, you start describing a better future. Blog this on Blogger. Digg this!