Marketing Interactions

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B2B Tech Marketers Make the Shift From Funnels to Lifecycles

Marketing Interactions

In this blog, I’ll cover best practices for B2B marketers to make the shift from funnels to lifecycles to increase ROI and help your customers stick with you for the long run. Originally published on Marketo Blog. Develop a Clear Customer Engagement Strategy.

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How Marketers Can Help Reps Use Sales Content Effectively

Marketing Interactions

Originally published on Modus blog. By matching up the “how to use” with the “what to use” you’ll be helping your reps act smarter and in concert with what buyers want and need to move forward in making a purchase decision. The post How Marketers Can Help Reps Use Sales Content Effectively appeared first on Marketing Interactions.

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Misconceptions About B2B Buyer Personas

Marketing Interactions

Where they went (channels) and how they chose to learn (webinars, reviews, blogs, videos, conferences, newsletters, influencers, analysts, etc.). Misperceptions they had to work to overcome—for them or for others on the buying committee. Who else they talked to—internally and externally. What they expected as an outcome—is that what they got?

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3 Pivots B2B Marketing Strategies Need to Create Compelling Experiences

Marketing Interactions

This happens because B2B marketing is often based on a set of one-off, one-way interactions defined by what we believe the audience should do, whether it’s fill out our form, register for our webinar, share our blog post, follow us on social media, and more actions focused on us. Originally posted on the Mura Content Experience Blog.

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Never Assume B2B Buyers Know How to Buy

Marketing Interactions

Originally published on Modus blog. It’s about what a buyer wants to hear. And that’s not usually a sales pitch.”. To see more of what these marketing experts, and 14 more, have to say, read this post. The post Never Assume B2B Buyers Know How to Buy appeared first on Marketing Interactions.

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Quit Poking the Bear with Gated B2B Content

Marketing Interactions

There’s no reason company websites limit buyer’s options to contact us, book a demo, or subscribe to our blog or newsletter. What further information will help them advance to the next step and build momentum toward intent to buy? Of course this will depend on you having the buyer insights to do so.

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Create B2B Buyer Personas that Inform Content Marketing Strategy

Marketing Interactions

Remember to review industry portals, related thought leader blogs, and job listings. Don’t overlook competitor websites, blogs, and social media accounts. You’ll also want to search for analyst and industry reports that are relevant to the project. You may find a gap that presents an opportunity to capitalize on an overlooked channel.