Sales Engine

article thumbnail

How often should you post to your blog and social media?

Sales Engine

They based their findings on overall number of page views, leads generated through form conversions, and new subscribers to their blog. Moz states in the study, “With some basic data clearly showing us that a day without a blog post isn’t the calamity we feared it may be, we’ve decided it’s time to raise the bar.

article thumbnail

I noticed you read my blog, do you want to buy from me?

Sales Engine

Following up on content consumption with “buy from me now” is a strategy that’s destined to fail. Worse, you run the risk of turning people off to consuming more of your content in the future. What’s the right way to follow up on content to turn leads into sales conversations? Nurture, nurture, nurture.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Baseball to SEO: Transforming your content into an organic search machine

Sales Engine

When starting a rant blog about the Anaheim Angels, Noah Lemas had no idea that it would fundamentally alter his career path into content marketing and search engine optimization. “We Q: How important is having a blog? Lemas: Everyone who wants to establish their company or brand online needs to have a blog—it’s fundamental.

SEO 120
article thumbnail

2 Content Strategies That Are Destined to Fail

Sales Engine

Write some blogs and drive traffic to your site—then just convert them into leads. Maybe you start a blog, and to fill it with enough content to drive traffic, companies often make the second strategy fail, which is: Mistake #2 - They assign blog writing to their current employees. Content marketing is the way to go, right?

article thumbnail

If Your Leads Stink, Time to Update Your Buyer Personas

Sales Engine

In other words, the more you understand about your buyer’s issues, the more likely they will pay attention when you put out a blog post that speaks to those issues directly. People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve.

article thumbnail

If Your Leads Stink, Time to Update Your Buyer Personas

Sales Engine

In other words, the more you understand about your buyer’s issues, the more likely they will pay attention when you put out a blog post that speaks to those issues directly. People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve.

article thumbnail

Finding the Hidden Money in Your Content Strategy

Sales Engine

I did a blog post on how we identify what we call them Icebergs, Eagles, Burps and Fizzes based on how the search engines pick them up and run with them. At its most basic level, a blog spews content like a volcano spews lava, and the content has emerged from deep inside a magma chamber of content.