Industrial Marketing Today

DECEMBER 23, 2013

Compared to most B2B marketers, blogging still plays a minor role for most manufacturing and industrial companies. Business Blogs Industrial Blogs Blogging Blogs Industrial Marketing' Business Blogs Industrial Blogs Blogging Blogs Industrial Marketing' This is only a content summary.

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Industrial Marketing Today

NOVEMBER 3, 2011

They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. Retrofitting a blog into an existing site is quicker and less expensive than recreating the site on a blogging platform. Use your blog posts to deliver “proof of results” by summarizing your case studies.

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Industrial Marketing Today

APRIL 7, 2014

Business Blogs Content Marketing Industrial Blogs Industrial blogging Industrial Marketing Marketing to engineers technical SMEs' They trust and have more confidence in reading or hearing something [.]. This is only a content summary. Please click on the headline to read the full article.

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Industrial Marketing Today

SEPTEMBER 6, 2011

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs.

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Industrial Marketing Today

JUNE 25, 2013

My clients often ask me to write posts for their industrial blogs. Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts' This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.].

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Industrial Marketing Today

MARCH 3, 2012

Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. However, they are struggling with the challenge of creating engaging content for their industrial blogs. The problem of creating content and blogging is not limited to industrial companies.

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Industrial Marketing Today

OCTOBER 16, 2012

The fact that you found this industrial marketing blog and are reading my post, tells me that you have asked yourself that very question and are curious about the answer. [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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Industrial Marketing Today

APRIL 1, 2013

I’m sure by now you’ve heard about all the great benefits of blogging as a cornerstone of your content marketing. However, one aspect of this industrial marketing strategy that doesn’t [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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Industrial Marketing Today

AUGUST 11, 2011

That’s where a blog can be a big help by: Building awareness and interest about your company’s offerings. Driving interested visitors to your corporate Website, product and landing pages by weaving in links within your blog posts. To learn more about blogging, read my earlier posts on industrial blogs.

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Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

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Industrial Marketing Today

JUNE 11, 2011

A blog is considered the cornerstone of an effective inbound marketing strategy. I’m talking about creating a blog site with dynamic content instead of a static digital marketing asset. Building or redesigning a company Website as a blog site is increasingly becoming the preferred method for many industrial and manufacturing marketers.

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Industrial Marketing Today

APRIL 9, 2012

Even though the companies that operate in this sector are well-known global brands, they are not exactly forward thinking online marketers who use business blogs and social media regularly. Google the search phrase hydraulic fracturing blogs and it will return 2 million results! This post is not a political statement of any kind.

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Industrial Marketing Today

JUNE 4, 2011

There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. A study of over 1,400 small and mid-sized businesses found that marketers with blogs generated 67% more leads. You could write a blog post titled “Injection molding using engineered resins for automotive products.”

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Industrial Marketing Today

MARCH 17, 2011

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. Your blog posts will remain online in perpetuity.

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Industrial Marketing Today

JUNE 1, 2020

The post, %Industrial Blog Post Writing Subscriptions% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

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Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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Industrial Marketing Today

NOVEMBER 1, 2010

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Exhibit #2: Indium Corporation Blogs.

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Industrial Marketing Today

FEBRUARY 12, 2011

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience. CSC Scientific Blog – a blog about test equipment.

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Industrial Marketing Today

DECEMBER 22, 2010

In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Three Business Blogs with Proven ROI from Industrial Companies. As a result, many of them either ignore blogging as a marketing strategy or wait until their competition launches one. Read full article…. Read full article….

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Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. A business blog feeds your sales funnel.

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Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

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Industrial Marketing Today

DECEMBER 19, 2012

It is not uncommon to find industrial websites that have not been updated for a long time or with outdated content. Providing a cosmetic facelift is not going to improve the [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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Industrial Marketing Today

NOVEMBER 9, 2012

Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [.]. This is only a content summary. Please click on the headline to read the full article.

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Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Others recommend writing about things that you are knowledgeable about.

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Industrial Marketing Today

JANUARY 2, 2013

Happy New Year! For my first post in 2013, I thought I would take a quick look back at the past year. Here are the five most popular industrial marketing [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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Industrial Marketing Today

OCTOBER 23, 2012

At this time of the year, many industrial companies are getting ready for their annual budget planning meetings. If you are one of them, a redesign of your industrial website [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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Industrial Marketing Today

MARCH 23, 2023

This blog post will discuss six innovative marketing strategies that manufacturing companies can use. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. Engineers and technical professionals are two key audiences that manufacturers need to focus on.

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Industrial Marketing Today

OCTOBER 2, 2023

As someone who has been creating industrial content and blog posts for engineers and industrial professionals for many years, I understand the difficulties and the importance of creating high-quality content that is informative, engaging, and easy to understand.

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Industrial Marketing Today

NOVEMBER 10, 2023

In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond. As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies.

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Industrial Marketing Today

AUGUST 4, 2020

I touched on some of them in my last post about writing technical blog posts. Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. While the age-old problem of “What should we write about?” still exists, new research findings show a myriad of other challenges.

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Industrial Marketing Today

MARCH 12, 2012

The one statistic that stood out for me and is consistent in both these studies is that company blogs rated low for usage across the board. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic. A third of those companies posted frequently to their blogs.”

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Industrial Marketing Today

DECEMBER 17, 2018

As 2018 comes to an end, I’d like to thank all of you for being regular readers of my blog. Some of you have taken our relationship to the next level by becoming new clients. I truly appreciate your confidence and the loyalty of all my existing clients. This is only a content summary.

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Industrial Marketing Today

DECEMBER 22, 2011

If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted. I looked at my Google Analytics for the entire year and have selected the top ten blog posts using a combination of Pageviews, Engagement and Social Sharing data to determine the ranking.

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Industrial Marketing Today

DECEMBER 18, 2017

As 2017 draws to a close, I’d like to thank all of you for being regular readers of this blog. Some of you have become new clients. I truly appreciate your confidence and the loyalty of existing clients. This is only a content summary.

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Industrial Marketing Today

JANUARY 3, 2012

Just like popular TV serials, you want to create a series of short blog posts that revolve around a common theme. Regular doses of short blog posts are good for building stronger relationships and thought leadership over time. Extract 4-6 main ideas from the article and make each one a separate blog post.

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Industrial Marketing Today

DECEMBER 15, 2011

What is encouraging though is the fact that 68% of companies with 10 – 99 employees maintain a blog as compared to only 55% for larger companies that employ this content marketing tactic. That’s not the only good news for blogs. I’m also in serious discussions with two other industrial clients who want to set up an integrated blog.

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