LeadSloth

DECEMBER 14, 2010

Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. On this blog I write about this, trying to generate discussion, share ideas, and – in the process – learn a lot myself. As LeadSloth I did a lot of blogging, but my consulting practice paid the bills.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

LeadSloth

JULY 8, 2009

Many posts on this blog are fairly in-depth, so it was fun to write an introduction to Marketing Automation on the Genius.com blog. Anyhow, I hope you find the articles on the Genius.com blog interesting, even though you may already be a Marketing Automation expert :- ). Get more visitors to register. Lead nurturing and scoring.

Marketing Automation 100

Marketing Automation Automation Demand Generation Lead Scoring 100

LeadSloth

OCTOBER 20, 2009

Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. You choose the mix of channels that they prefer (ebooks, webinars, video, blogs, podcasts, and so on) and create compelling content.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

LeadSloth

OCTOBER 18, 2010

Today I read a blog post about 7 trends that speed up the adoption of marketing automation. However, many organizations have more good content than they realize: check old blog posts, recorded webinars and other valuable content. These are all important trends, and many people will wonder: how do I get started?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

OCTOBER 20, 2010

Eloqua has more information about this in a blog post. In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. Jeremy Victor has a nice write-up of the 16 sales and marketing reports that measure revenue performance. Eloqua University.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

SEPTEMBER 8, 2009

I’ve been writing this blog for a while now, but I’ve never explicitly asked for your input. The topics have been diverse, and I’d like to focus a little more on what you would like to read about. So please tell me about your preferences! Can you please fill out this questionnaire?

Customer Surveys 100

Customer Surveys Tagging 100

LeadSloth

AUGUST 23, 2010

Just like last year, I will be a blogging partner for MarketingSherpa's B2B Marketing Summit. San Francisco: October 4-5 / Boston: October 25-26. Again, they have created a great program for B2B Marketers, covering both lead generation and lead nurturing strategies.

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management B2B 100

LeadSloth

MAY 16, 2009

Around that time I will also pick up blogging and Twittering again. In the next three weeks I’m getting married and I will move from San Francisco to Durham, North Carolina. June 8th I will officially start as a full-time consultant. See you then!

Marketing Automation Services 100

Marketing Automation Services Consulting Market2Lead Marketing Automation 100

LeadSloth

JULY 14, 2009

Consider creating “link bait&# : popular topic formats are “top 10 rules for…&# or a list of blogs or Twitter accounts that cover your space. If you have a blog, put it on the company domain ( [link] ) and ask other bloggers to add your blog to their blogroll (and do the same for them).

Optimization 100

Optimization SEO Marketing Automation Services Work Management 100

LeadSloth

AUGUST 24, 2010

The webinar will only cover this briefly, so therefore I’m giving some more details this blog post. It can come in various formats: (blog) articles, whitepapers, webinars, videos, podcasts, and so on. By the way, you can still register for the webinar. What Is Lead Nurturing Content?

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Genius Demand Gen Academy , series of 12 webinars, starting June 9th.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

LeadSloth

JULY 12, 2010

Their website management system (CMS) is fairly basic, but it includes everything you need: the pages are search engine optimized from the start, it includes a blog and registration forms, and there are social media integrations. HubSpot provides an attractive package that includes all of this: not just software, but also advice.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

AUGUST 31, 2010

Not just eBooks, blog posts and webinars, but especially email content. Lead Nurturing depends on great content. Email is still the most effective way to promote your content, but it’s hard to get noticed in today’s overflowing inbox. However, a good email can make the difference between a 2% click rate and a 12% click rate.

Copywriting 100

Copywriting B2B Lead Nurturing Click Rate 100

LeadSloth

AUGUST 17, 2009

See also my post on the MarketingGenius blog for an introduction to Lead Management , and The 4 steps of Lead Management. I’ve just published a introductory post on Marketing Automation ROI on the MarketingGenius blog. Lead Scoring. Silverpop includes a great overview of Lead Scoring. Some Highlights & Smart Ideas.

Lead Management 100

Lead Management Lead Ranking Lead Scoring Marketing Management 100

LeadSloth

APRIL 15, 2010

The best offers are whitepapers, webinars, ebooks, blog posts, analyst reports, or any other educational resources. After you do some digging, you’ll be surprised how much content your organization has access to: sometimes you can even point to 3rd party blog posts. Every campaign needs content. Frequency & Duration.

Lead Nurturing 100

Lead Nurturing Marketing Automation Lead Scoring Lead Ranking 100

LeadSloth

AUGUST 11, 2010

Most are blog posts, but I’ve also included some eBooks. While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. My focus is on B2B, rather than B2C. Often, some of the basics are the same, but not always.

B2B Marketing 100

B2B Marketing Content Marketing Planning Burn Rate 100

LeadSloth

MARCH 8, 2010

In most of my blog posts I try to give practical advice that you can use right away. Does an employee of one of your target accounts visit the corporate website? See it in real-time. All in one place, and controlled by the end-user. Sorry, Not Available Yet.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

LeadSloth

JULY 22, 2009

For me personally: this blog is mainly read by innovators, so I should be safe to use Inbound Marketing as a well-known term. LinkedIn users are more likely to know about Inbound Marketing than the average marketer, because LinkedIn is one of the Inbound Marketing tools. What is your take?

Inbound Marketing 100

Inbound Marketing Work Management Customer Surveys Linkedin 100

LeadSloth

AUGUST 4, 2009

Disclosure: I am a guest blogger on the MarketingGenius blog. So in my opinion this is a very interesting new tool that is makes it easier to track campaign ROI for Social Media and beyond. How would you use this lead source tracking tool? Let me know your suggestions.

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

FEBRUARY 17, 2010

No worries, with Social Media you can offer prospects multiple ways to stay in touch: if they’re not yet ready for your email newsletter, maybe they want to “fan&# your company on Facebook, or simply subscribe to your blog’s RSS feed. Lead Intelligence.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

AUGUST 24, 2009

For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. In complex B2B sales situations you cannot rely on product-centric communications, nor on discounts (&# this week 10% off!&# ). Even more: the content should match the phase in the buying process, from awareness to validation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

APRIL 15, 2009

On this blog I primarily write about integrated Lead Management systems , rather than small tools. However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing Automation system with tools that add on to Salesforce.com.

Salesforce.com 100

Salesforce.com Landing Pages Adwords Marketing Automation Services 100

LeadSloth

AUGUST 26, 2010

They provide sales updates via Salesforce Chatter, an idea I outlined in a blog post earlier this year. Sales works with a CRM system, so integrating with the CRM system’s social features is a smart idea. And that’s exactly what Marketo announced. And Genius.com was the first to implement this a couple of months ago.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

OCTOBER 16, 2009

Avinash has great advice for that in his Signs You Are a Great Analyst blog post. If you believe in the 10/90 perspective, it’s suddenly much more important to hire the right people. But that’s for web analysts. Let’s try to get a similar list for Marketing Automation managers. Marketing Automation Jobs.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

NOVEMBER 16, 2010

Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing. Database Segmentation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

JUNE 23, 2009

blogging, creation of high-quality content, and website conversion optimization. Both activities have traditionally either been done manually in-house, or outsourced to an agency. Inbound Marketing is more than just SEO. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.),

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

JUNE 30, 2009

I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. I wrote more about this and about Lead Management on the Genius.com blog.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100