Blog - B2B Marketing Zone

Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

JULY 17, 2013

Typically blogging is used to achieve the first goal of content marketing – drawing visitors in. In your content marketing strategy, you must decide what topics your blog posts will be focused on and what keywords you will use to attract people to your blog from search engines.

Webinar Metrics

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing

Top-10 B2B Marketing Topics of 2010

Everything Technology Marketing

DECEMBER 1, 2010

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. The 10 Most Popular Blog Posts (by number of re-tweets) 1 - 5 Steps to B2B Marketing Success (100) 2 - The Brave New World of B2B Marketing - Are You Ready? (98) See you in 2011!

B2B Marketing

B2B Marketing B2B Social Media Customer Surveys

Welcome to Everything Technology Marketing

Everything Technology Marketing

OCTOBER 14, 2009

Welcome to the new blog "Everything Technology Marketing". As the title suggests, this blog will be about topics that are relevant and interesting to marketing professionals in high-tech industries - from software and IT to clean energy technologies. Sure there are already tons of blogs on marketing but few with a B2B technology focus.

Planning

Planning Marketing Management Analysis Social Media

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Take the 2011 B2B Content Marketing Survey

Everything Technology Marketing

APRIL 4, 2011

The purpose of content marketing is to engage B2B buyers with compelling content (in the form of webcasts, videos, eBooks, white papers, blog posts, etc) to educate, inform, entertain, and guide them through each step in the buying cycle. I will also share sneak previews of the survey results on this blog.

Customer Surveys

Customer Surveys B2B Marketing Content Marketing Webcast

Lead Generation Checklist - Part 1: Conversations, Not Campaigns

Everything Technology Marketing

DECEMBER 19, 2009

As Brian Carroll in his excellent B2B Lead Generation Blog points out, this way you will become a trusted advisor rather than just another sales person. Brian has a series of great blogs on lead generation in the 21st century.

Lead Generation

Lead Generation Conversion Campaigns Generation

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

JANUARY 31, 2012

Thank you for following and contributing to this blog. Marketers often struggle to create magnetic content in the right formats and quantities. 3 - Focus on lead quality In the past, it was difficult to gauge lead quality and lead gen's impact on sales pipeline, so in the absence of real quality indicators, more leads were considered better.

Marketing Automation Services

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management

Top 5 Social Media Challenges in B2B Marketing (Survey)

Everything Technology Marketing

AUGUST 1, 2010

The challenge of measuring results was followed by (2) identifying where to participate in terms of platforms, forums, blogs, etc (46 percent). Not surprising considering that the right metrics and goals associated with social media are still evolving.

Social Media

Social Media Customer Surveys Social Marketing B2B Marketing

How to Call to Action

Everything Technology Marketing

JANUARY 10, 2010

Anne Smarty posted a great article with best practices for improving your call to action on her blog "SEO Smarty". The best offers never get consumed if your call to action doesn't convert the visitor to even get to the offer.

Trigger Marketing

Trigger Marketing Segmentation Planning SEO

Fixing the Crisis in Marketing

Everything Technology Marketing

DECEMBER 8, 2009

I ran across an interesting blog post " The Crisis in Marketing " by Erik Bower from MarketBright where he talks about current Marketing methodologies not keeping pace with the pressures in today’s business environments: volatile markets, pressure to prove marketing's impact on sales pipeline, reduced budgets and headcounts, new tactics such as social (..)

Planning

Planning Budget Programs Marketing Management Paid Search Agency

What Are the Top-10 Marketing Books?

Everything Technology Marketing

JANUARY 27, 2011

Word of Mouth

Word of Mouth Emarketing Cross-Selling Funnel Advertising

Crossing the Divide: The Art of Closing the Sale

Everything Technology Marketing

NOVEMBER 11, 2013

You might write an ongoing blog about news around small business taxes, along with longer free guides or ebooks on topics like deducting a home office. Educate me with new ideas or perspectives Producing educational content for your audiences pulls a lot of marketing weight -- and it contributes to sales, too.

Work Management

Work Management Marketing Management Cross-Selling Case Studies

A Simple B2B Marketing Framework

Everything Technology Marketing

JULY 10, 2010

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. But that's content for another blog post. Operationalizing the B2B Marketing Framework The next iteration of the B2B marketing framework will map out the buyers journey in greater detail.

B2B Marketing

B2B Marketing Work Management Marketing Management Paid Search Agency

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

FEBRUARY 19, 2011

John Cook’s comment to the blog post got straight to the point: "How do you accomplish this”? The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media

Social Media Sales Qualified Leads Lead Scoring Lead Ranking

The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

JANUARY 1, 2011

Thank you for following and contributing to this blog. Does this reflect the reality in your organization going into 2011? What of these focus areas match your priorities, which don’t? I hope the new year will treat you well and that you have much success in your B2B marketing efforts in 2011!

Work Management

Work Management B2B Marketing Marketing Management Lead Scoring

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

OCTOBER 10, 2010

This wraps up part 2 of our segmentation blog series. Location Are customers in certain locations more likely to buy, based on ease of access, local market conditions, regulatory environments? Part 3 will explore ideas on how to prioritize the identified segments to focus on the most profitable ones first.

Segmentation

Segmentation Lead Ranking B2B Marketing Lead Scoring

Top-3 B2B Content Marketing Formats & Channels

Everything Technology Marketing

APRIL 17, 2011

Newer channels such as social media and blogs are considered only moderately effective in comparison. Again, this chart shows a blended ranking of the most effective content delivery channels. The highest rated channels are website, live in-person event, and email.

Advertising Channels

Advertising Channels B2B Marketing Content Marketing B2B