Chris Koch

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How to write blog posts from a white paper

Chris Koch

So this week I went back to the white paper writer and asked for a series of short blog posts based on the content in the white paper. Blogs need to take the tone down quite a bit from the formality of a white paper. But you need to try to make the blog post downright fun if possible. I decided to write down the ways.

Paper 100
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Do too many cooks spoil the blog?

Chris Koch

Companies who want to add their voices the blogosphere have a decision to make: Do we allow individual employees to be the dominant force in our efforts, or do we keep the focus on the company by creating group-authored blogs? individual employees can blog as long as they adhere to the company’s social media policy.

Blogger 100
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Where should your corporate blogs live?

Chris Koch

Earlier this year I surveyed B2B marketers about their approaches to corporate blogging. The blogs are an integrated part of the corporate marketing strategy and are usually hosted on the corporate website. They encourage subject matter experts to blog, track what they write about, and offer blogging guidelines and help when needed.

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How to get others to blog

Chris Koch

Creating content such as blogs is hard. If your star SMEs are struggling to come up with ideas for starting a blog or for keeping one going, start thinking of yourself as a reporter. Then make a plan for hitting those topics in as many different types of content as possible (blog posts, conference presentations, videos, etc.)

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How to establish a voice of authority in a blog

Chris Koch

A few weeks ago, I wrote a post about how to get others to blog. For them to be successful, we need to help them establish their voices in a blog. We want readers of our SMEs’ blogs to see them as experts. But you can’t establish that authority by putting a link to their LinkedIn profile on the blog. Stop reading.

SME 100
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Will you tell me what you think of my blog?

Chris Koch

I'm going on vacation for two weeks so my blog will be going dark for a little while. I thought this would be a good time to ask you a big favor: Will you answer a few questions about my blog so I can make it better? I really appreciate that you take the time to read my blog.

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Is ghost writing in social media right or wrong?

Chris Koch

This week, I posted the first of what may prove to be a series of controversial blog posts on the SAP community network (known to members as SCN). As I say in the SCN post and as I’ve mentioned here plenty of times, I think we are kidding ourselves if we think that many of our best SMEs are going to take the time to blog.