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  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 7, 2013
    [Blog] Big Data Usage Benchmarks and Performance By Industry [Chart]
    Big Data Usage Benchmarks and Performance By Industry [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now. Solution providers are working furiously to solve the challenge of big data. Who’s Out Front?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 5, 2013
    [Blog] Drive Leads, Qualify, Nurture with Personality Tests
    Drive Leads, Qualify, Nurture with Personality Tests is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Relevance is key to winning the attention of prospects and customers. The How can you consistently fill the top of the funnel while shortening your sales cycle? Want to see it in action?  SnapApp data.
  • VIEWPOINT  |  TUESDAY, JANUARY 15, 2013
    [Blog] 5 Critical Things to Consider When Evaluating Lead Generation Companies
    What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales. years.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 31, 2013
    [Blog] The hurdles to truly “social” video experiences
    The ways we can interact with a video are more limited that how you can interact with me over this blog post! Follow him on Twitter and his blog. Shut up and blog: How to create endless ideas for content! The ways we can interact with a video are more limited that how you can interact with me over this blog post!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 21, 2012
    [Blog] Twitter through a fresh set of eyes
    also wanted to help them out by giving them some link love to their own student blogs so check ‘em out! These followers have also told me that my blog could be beneficial to my career if I keep it up. It was fun seeing Twitter again through the fresh of eyes of these students. Who knew? I have trouble composing a tweet.
  • THE EFFECTIVE MARKETER  |  FRIDAY, DECEMBER 28, 2012
    [Blog] Content Quantity Versus Quality
    How about instead of trying to write blog posts every day, host webinars every week, and create new whitepapers every month we just stop to think about the following elements: What is the message? How much content is too much content? Take a look at the picture. This is from a local bookstore here where I live in Mountain View.
  • MEASURABLE MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Blog] Michael Kors Valentine's Day Campaign is Multichannel at its Best
    Facebook posts and blog posts are also thrown in the mix, with in-store displays helping to tie all the channels together. In true Valentine's Day spirit, we wanted to share with you today an example of a multichannel marketing campaign that we absolutely love. The great part? Share them here
  • MEASURABLE MARKETING  |  TUESDAY, MARCH 29, 2011
    [Blog] QR Codes: A Mobile Marketer’s Dream?
    Try the image for this blog post to see how a QR code works if you've never used one before At the recent South by Southwest (SXSW) conference which wrapped up last Saturday many new and emerging technologies were discussed, not the least of which was QR codes. It’s a fun and social way to tie users together.
  • B2B MARKETING CONFIDENTIAL  |  TUESDAY, FEBRUARY 2, 2010
    [Blog] B2B Marketing Confidential: What the iPad Teaches us About New.
    Posted by Andy Hasselwander at 10:10 AM Labels: Blogs , Influencers , New Product Marketing , Social Media 1 comments: ybharat said. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Why is this?
  • FATHOM  |  THURSDAY, MAY 1, 2014
    [Blog] 6 Tips to Help Your Hospital Succeed on Pinterest
    Using the targeted keywords your service-line marketers use for landing pages, blog posts and microsites will help your content be seen by the right pinners. This tool allows for your pins to be more useful for pinners, and it’s easy to implement on your blog or website. Pinterest, at heart, is a visual platform. Why pin it?
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2012
    [Blog] 25 Things You Could Buy With a Super Bowl Ad Budget
    Hire someone to blog for you for the next 70 years. Commission enough content from the Zerys Content Marketplace to post a new blog to your website every hour of every day for the next 26 years. A 30-second commercial advertisement for Super Bowl XLVI is going for $3.5 million. million can go in the marketing world. Tweet This!
  • VERTICAL RESPONSE  |  MONDAY, JULY 14, 2014
    [Blog] Smokin’ Hot Emails & Subject Lines for Summer
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Smokin’ Hot Emails & Subject Lines for Summer appeared first on VR Marketing Blog. Up to 60% off (Dockers). Take a look.
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, NOVEMBER 12, 2008
    [Blog] B2B CRM / Branding Model
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Wednesday, November 12, 2008 B2B CRM / Branding Model I was doing some more thinking about a specific B2B CRM and branding model. would be grateful for a reply.
  • B2B MARKETING CONFIDENTIAL  |  TUESDAY, JULY 21, 2009
    [Blog] Customer Insight Three Ways
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Tuesday, July 21, 2009 Customer Insight Three Ways Customer insight is important to marketers for many reasons. It helps in campaign design. The reason is simple.
  • B2B MARKETING CONFIDENTIAL  |  FRIDAY, JULY 24, 2009
    [Blog] B2B Marketing Confidential: Three Ways to Track ROMI
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Its high-level, but its been very helpful for me over the past couple of months in thinking about a very complex, multi-channel marketing measurement problem.
  • B2B MARKETING CONFIDENTIAL  |  MONDAY, DECEMBER 21, 2009
    [Blog] Part 2 of Latent Pipeline: Digital Topography
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. The key to operationalizing latent pipeline is having a really good grasp of marketing from the customers perspective, that is, online. View my complete profile
  • TOM PISELLO  |  THURSDAY, NOVEMBER 18, 2010
    [Blog] How Do You Get Started in Content Marketing?
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Stage in buying cycle (discovery, awareness, consideration, preference, decision, post-purchase) Marketing channel (website, download, tool, blog, e-mail, etc.).
  • WEBMARKETCENTRAL  |  TUESDAY, JUNE 12, 2007
    [Blog] What Works in B2B Technology Marketing
    SEO Paid search advertising PR (including speeches, blogs, awards and technical articles) Consistent brand awareness advertising Existing customer referrals Cold-calling can still be effective – if done right. actually wind up registering to use these resources. The other 90% leave without a trace.” 10% sounds optimistic.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Blog] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    Were you impressed by their latest blog post? So when a prospect starts to compare you against a competitor, a customer complains, or an superfan shares one of your latest blog posts, you have the tools and knowledge to get involved. Mistake #1: Blasting LinkedIn Groups With Irrelevant Content. Check out what to do instead below.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Blog] 7 Reasons You're Not Generating Leads From Social Media
    That way when you do share content and information, you can know you're working to build awareness for your blog, product, service, and other types of content you offer on a regular basis. could have sworn the most effective use of social media for lead gen is the ability to share links to your content, blog, and cool offers?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Blog] How to Power Your Sales Funnel With Video Content
    How to Power Your Sales Funnel With Video Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Jon Spenceley, the Community Marketing Manager at Vidyard. The Importance of Buyer Personas. Late-Stage Content .
  • SYNECORE  |  FRIDAY, FEBRUARY 21, 2014
    [Blog] It’s a Marathon, Not a Sprint: Planning Your Marketing Strategy
    This is the point where the team involved has many meetings to talk about short-term and end goals, target audiences, branding, blogging , email campaigns, web design , content pieces, CTAs , company voice, and most importantly, a calendar detailing deadlines for every step of that process. 'Good things take time. Execute. Adjust. Prepare.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 23, 2014
    [Blog] Top Contributors to a Successful Client Engagement
    'Hello AG blog readers.I''m Because I have been able to get my feet wet in this new role for the last few months, I thought I would take this opportunity to rejoin the AG blogging community and share the insights I have gained thus far. m back! worked on almost a dozen clients over the course of two and a half years.
  • YOUR SALES MANAGEMENT GURU  |  FRIDAY, JULY 15, 2011
    [Blog] Sales Leadership; the lost art of discovery
    For those that have read this blog for a period of time you know we believe that sales managers should plan their sales training programs on a quarterly basis, listing dates, times, topics and individuals responsible.  Blog:  www.YourSalesManagementGuru.com.   Sales Leadership: The lost art of discovery : Sales Training. Why is that?  
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 17, 2011
    [Blog] Sales Management: The Need for Creativity
    Past blogs and our monthly newsletters have covered personality styles and time management so this week I thought I would address creativity. Blog:  www.YourSalesManagementGuru.com. Sales Management: The need for creativity! This past week I had opportunity to work with a great client at their worldwide sales conference in Miami.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 20, 2010
    [Blog] On Schedule…
    Whew, two weeks without writing my blog. Blog:  www.YourSalesManagementGuru.com. On Schedule. What happened? was on vacation. won’t bore you with my highlights or pictures; however you do know the sales management guru will turn his vacation experience into a sales leadership analogy. What did that mean?  Move up and move ahead!
  • HUBSPOT  |  WEDNESDAY, APRIL 4, 2012
    [Blog] 15 Powerful Reconversion Opportunities for Your Welcome Emails
    Use the opportunity to extend the question from email content to your blog and website content, too. If someone signed up for product update emails, perhaps they'd also be interested in signing up for blog updates! 10) Send them to your blog. Marketers have a huge opportunity with welcome emails. Typical Welcome Email Content.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2012
    [Blog] The Ultimate Guide to Marketing With Facebook's Social Plugins
    What it Is: The Like Button is probably the most common Facebook Social Plugin on the web, and I'm sure you've seen it on other websites and blogs already. Here's a sampling of ideas for where you should add this button: To every individual blog post you publish. Your blog. Facebook's social what? Like Button. Send Button.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Blog] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Develop a Social Media Editorial Calendar: Just like you should have an editorial calendar for your blog , you should also have one for your social media accounts that outlines what content and updates you'll share on each network, and when. Socialize Your Blog & Website: Your social media accounts shouldn't be on an island.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2011
    [Blog] 10 Traits of Amazingly Awesome Infographics
    Create a post on your blog to feature it, and share it in social media and via other promotional channels. Consider creating an embed code that you share within the blog post to encourage people to post it on their own websites/blogs, too! Check out the blog, Cool Infographics. Honestly, who doesn't love infographics?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 7, 2010
    [Blog] 2010 Will Bring New Features to Demand Generation Systems
    The alternative is automated systems that extract and classify content from existing materials, including many such as blog posts that would be created for other purposes. Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring?
  • BUYEROLOGY  |  WEDNESDAY, MARCH 23, 2011
    [Blog] Are Sales Pitches Dead in the New Buyer Experience Economy?
    Image by TheeErin via Flickr. The good old days, for some sales and marketing people, were the days huddling up for the big presentation.    All bent on creating the slide deck of all slide decks to wow the prospect.  As the new buyer experience economy evolves, these so called good old days are faced with extinction. 
  • BLOG MY CALLS  |  FRIDAY, MAY 17, 2013
    [Blog] The 8 Evidences: Local Search and Call Tracking
    We''ve written several blogs about call tracking and SEO. This blog is a bit different. This blog will lay out in brief terms the specific evidences that indicate call tracking does NOT hurt SEO. We''ve written an entire blog post about this. We have to assume these folks are well-intentioned and intelligent. haven''t.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Blog] The Harsh Realities of SEO That No One Tells You
    Blogging Doesn’t Work (Right Away). Claiming that blogging will increase your traffic from search engines is like saying that jogging will get you into shape. And just like jogging, many are blogging with only the outcome in mind. 'This post originally appeared on the Insiders section of Inbound Hub. It’s complex.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Blog] The Lowdown on Native Advertising
    As we blogged about earlier this year, Pinterest started testing “Promoted Pins” with brands like ABC, Expedia, and GAP. The Lowdown on Native Advertising was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Basically it’s the “anti-ad”…as an ad. Companies like LinkedIn, Instagram, Spotify, and Yahoo!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Blog] The Evolution of the Sales Role
    More Sales Change Blog Posts: Stop Being Scared of Change When Managing Your Inside Sales Team. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Sean Jones, business writer with a primary focus on the marketing sector. In the age of the tweeting refrigerator , salespeople are transitioning.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Blog] Enough Already! 7 Marketing Predictions We're Tired of Hearing
    Sometimes, these types of blog posts can be great. Usually this happens when the same insights get repeated year after year on blog after blog so that all the "insight" of the prediction gets turned into uninteresting mush. 'About this time every year, something happens. I''m talking about those marketing predictions posts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog] What’s Really Killing Your Online Career? Sitting all day.
    And it’s certainly not because they’re aren’t blogging enough. And it''s certainly not because they''re aren''t blogging enough. 'By Mars Dorian, {grow} Contributing Columnist Everyone I know is killing their online career and they’re not even aware of it. You guessed it, SITTING. Responses flooded my inbox.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [Blog] Who is the Fearless Competitor?
    Some of you may be wondering about the author of this popular B2B marketing blog. Regular contributer to PostClickMarketing blog, with articles such as “ The Problem with Kids: How Your Products and Services are Really Perceived.”. Fearless Competitor  featured in the  B2B Marketing Zone  as one of the best B2B marketing blogs.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 7, 2010
    [Blog] Pros and Cons of Blocking Social Media at Your B2B Company
    While this blog post is certainly no argument in favor of blocking social media sites at work, there are cases where caution is warranted. Many times, blocking social media at B2B companies is a decision that comes from IT or human resources – not from marketers. tools,&# and 75% hoped to increase revenue by using these tools.
  • HUBSPOT  |  FRIDAY, DECEMBER 3, 2010
    [Blog] 12 Solutions to Ecommerce Sites' Biggest Marketing Challenges
    Can you give me some guidlines for differentiating content on my blog vs. my email newsletter? Your blog content should revolve around anything interesting or signficiant in your industry as well as anything that helps solve probems for potential customers. You said you should have an offer for every blog post. Absolutely.
  • MARKETRI  |  THURSDAY, JUNE 7, 2012
    [Blog] A Pinch of Content, a Sprinkle of SEO and a Dash of Social Media
    This content can be in many in forms, including: Blogs. Some tips for improving both On-Page and Off-Page SEO are: Syndicate your Blog. Having our posts syndicated on this site has brought quite a bit of visibility and credibility to the Marketri Blog. The Perfect Inbound Marketing Recipe? Video. Audio / Podcasts. Whitepapers.
  • MARKETRI  |  TUESDAY, JUNE 5, 2012
    [Blog] You're Ready to Embrace Inbound Marketing. Is Your Web Site up to the Task?
    Add a Blog (or Blogs). Adding a blog page (or pages) your site, as well as "tagging" and categorizing each post appropriately, draws an audience that is likely already interested in what you have to offer. By subscribing to these feeds, readers get to get the latest news and blog posts delivered right to their inbox.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 3, 2014
    [Blog] BMA Keynote Recap: GE and Perpetual Motion Marketing
    BMA Keynote Recap: GE and Perpetual Motion Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Contributor Friendly | Tweet this Editors Note: Today’s post comes courtesy of Kimberly Peters and Vanessa Shayan , Marketing Advisors with the Oracle Marketing Cloud Success Program ( MCSP ).
  • CONFLUENT FORMS  |  WEDNESDAY, DECEMBER 18, 2013
    [Blog] Your homepage isn't your only entrance & landing page
    Barely anyone is landing on your homepage Assuming that you have an active blog , and are active on social media , a quick glance at your Analytics will illustrate that your effort on your homepage might have been. 'Entrance page percentages for our site. our homepage was the entrance point only 6.5% of the time. So what did I do? bounced.
  • MEASURABLE MARKETING  |  WEDNESDAY, NOVEMBER 23, 2011
    [Blog] Webinar Recap - 7 Tips to Get More Leads from Your Website
    As an example, our blog is arguably one of our strongest social platforms, as we deliver easily consumable and sharable pieces of proprietary content. Thanks to everyone who attended our latest webinar, "7 Tips to Get More Leads from Your Website". We had a great group in attendance! Stay tuned as we reveal more details closer to the date
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, JULY 13, 2010
    [Blog] Using Online Games To Sell Complex B2B Software
    I have to give IBM points for even trying this: They’ve developed an online game that walks players through a (BPM) Business Process Management) exercise. But is asking prospects to spend the time playing an online game good for all parts of the sales cycle? OK, World of Warcraft it ain’t.   Maybe. At that point, I had exhausted my curiosity.
  • ILLUMINATING THE FUTURE  |  MONDAY, DECEMBER 21, 2009
    [Blog] Want to Build Trust? Want to be a Market Leader? Be a Thought Leader
    Spend some time on the firm’s Web site and you’ll observe an array of industry articles, a blog that covers key trends in accounting, webcasts and audiocasts, and a speaker’s bureau with experts who can tackle dozens of different issues. Schwartz’s blog, which he launched in 2007, has since proved to be phenomenally successful.
  • VOLACCI  |  FRIDAY, JULY 19, 2013
    [Blog] Data Driven Marketing is the Future of B2C and B2B Digital Marketing
    She read your company’s mission statement, the entire careers section, each executive’s bio and a dozen blog entries. 'Data driven marketing is the future of digital marketing. It is a commonly stated fact that 90% of the world’s data was created in the past two years. What is Big Data? How is Big Data Used in Marketing?
  • HUBSPOT  |  FRIDAY, JANUARY 11, 2013
    [Blog] How the Net Promoter Score Helps You Benchmark Customer Loyalty [INFOGRAPHIC]
    Then the following HubSpot blog posts are just for you! Just how loyal are your customers? Think about this: A Harvard Business Review study found that 48% of customers who had negative experiences with a company told 10 or more people. Talk about some bad word of mouth! Not exactly something you want in a business, is it? referrals !
  • BLOG MY CALLS  |  FRIDAY, JANUARY 10, 2014
    [Blog] The Friday Marketing RANT: Can There Be Too Much Content Marketing?
    'This blog post is part of the new Blog.LogMyCalls.com series called The Friday Marketing Rant. To receive the rant in your inbox every Friday morning, please subscribe in the top right hand corner of the blog. I''ll also check out the Hubspot blog and the Marketo blog. turn my computer on. check email. mean, really.
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 10, 2014
    [Blog] So what exactly is Virally?
    appeared first on Content Marketing, Virally Blog. 'Virally is a cloud based tool that allows small business marketers and digital agencies the ability to generate potential leads using your valuable content. When i say content i mean brochures, whitepapers, event guides, sample chapters, ebooks, spec sheets and anything in a PDF format.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 29, 2011
    [Blog] Is Twitter for Everybody?
    No time to blog, develop extensive content, etc. Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time.  In the height of your initial frustrations, you may be wondering … is Twitter really for me? Here’s an example. Small marketing budget.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 13, 2011
    [Blog] Twitter By The Numbers: Are You Listening to 100 Million Voices?
    “How do you find the time to tweet or blog? You can also connect with me on  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Last week, Twitter announced it had reached  One hundred million voices  or active users. But what do these numbers really mean? I’d also like to get your view.
  • MARKETING ACTION  |  TUESDAY, MARCH 12, 2013
    [Blog] The DNA of a Top Performer—Are You Cut From the Same Cloth?
    appeared first on Marketing Action Blog - Act-On. We recently surveyed 101 of our customers in the small and medium-sized business category about their online marketing practices. The findings were compelling. Most interestingly, 1 in 5 Act-On customers reported exceeding revenue goals by 10% or more.
  • SALES CHALLENGER  |  MONDAY, MAY 14, 2012
    [Blog] Ten Phrases Only Bad Managers Say
    She recently blogged the  10 things only bad managers say.  (This post was originally published by the Market Research Executive Board and the Communications Executive Council but we have updated it from the sales perspective…). Among the most groan-inducing: “I don’t pay you to think.”. Who gave you permission to do that?”.
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Blog] 5 Future-proof Ideas For Your Website
    About 50,000 new blogs are created to get stacked on top of the 150 million+ that are already out there. blog post can last for years. This post was the blog version of “The Future of Websites,” a presentation given by Andrew on September 15th for the  Association Media & Publishing  “Lunch and Learn” series.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] Elevate Your Holiday Marketing on Social Media
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. 'It’s hard to believe 2014 is almost over! She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. Social Media for Hospitality
  • SAZBEAN  |  WEDNESDAY, MAY 16, 2012
    [Blog] Chris Brogan Interview – Video creation for business – Future of Publishing
    This has been done in traditional media by celebrity endorsements but online media almost anybody can build themselves up as an expert by starting a niche blog and growing an audience. Customers do not listen to sales pitches from people they don’t know like they used to. Check it out below: Future of Publishing is sponsored by VigLink.
  • SAZBEAN  |  THURSDAY, JUNE 30, 2011
    [Blog] Choosing Your Marketing Help in 2011: 5 Things You Should Stop Looking At
    blog that claims 36 visitors…per month. Inconsistent messaging. sales and marketing team that barely speak to each other. website optimized for everyone but visitors. corporate Facebook page with unanswered comments from 6 months prior. Welcome to the marketing cleanup job. Grab your latex gloves and mop, and let’s shine this company up!
  • CHRIS KOCH  |  WEDNESDAY, DECEMBER 23, 2009
    [Blog] Eight reasons to monitor social media and a list of tools for doing it
    If you read this blog regularly, you know that I think that monitoring social media is one of four key aspects of a social media engagement strategy. Most of the tools let you segment the different types of social media to determine where conversations are happening—such as blogs vs. Facebook. Assign a response. Trend the conversation.
  • MARKETING INTERACTIONS  |  MONDAY, AUGUST 4, 2008
    [Blog] Back Story as foundation for your content marketing plan - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! And thanks for mentioning my blog post! Main | Is Drip Marketing for You? So you draft a 3-month content marketing plan.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Blog] 3 Website Metrics to Watch Daily
    If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. You should consistently be creating and promoting your content on relevant blogs, partner websites, and associations. Of course, that’s easier said than done in today’s world of endless numbers.
  • AD YOUR COMMENT HERE  |  THURSDAY, JUNE 21, 2012
    [Blog] Platforms Shaping Our World – Panel discussion at #2012Academic Summit
    The top online activities for journalists was reading news (98%), source leads (91%), create an online identity (69%), micro-blogging (66%), and research (33%). There are 61m Tumblr blogs, 142m monthly uniques and 65m new posts each day. Part of the Edelman Academic Summit 2012. Speakers. Louis Gray , Google+ Evangelist at Google.
  • LOOPFUSE  |  SATURDAY, AUGUST 28, 2010
    [Blog] LoopFuse OneView 3.27 Released!
    LoopFuse OneView 3.27 Released! August 29th, 2010 by Roy Russo Enhancements in this Release: New Email Campaign User Interface Latest Information usage in Email Personalization New Email Campaign User Interface In this release, we have completely redesigned our Email Campaign user-interface, adding new features in the process. Released!&# Thanks!
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 18, 2013
    [Blog] Blue. No Yellow! Monty Python And The Marketing Bridge Of Death
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Have you ever faced the Marketing Bridge of Death ? You work on an important project with a motivated and talented team. What is your quest? What is your favorite color? But we had a problem.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 18, 2011
    [Blog] Where Industrial Websites are Falling Short
    Look for my earlier blog posts under Industrial Websites if you want to dive a little deeper into these issues and pick up some free tips. First the good news – 76 percent of small and medium sized manufacturers and industrial companies reported that their websites made a contribution to their growth during the second half of 2010.
  • HUBSPOT  |  MONDAY, APRIL 4, 2011
    [Blog] How an e-Commerce Company Boosted Web Traffic 600% without Spending a Dime on "Advertising"
    This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. When Lauren Philips was 21 years old, she refused to wear a potentially life-saving medical ID bracelet that alerted people to the fact that she has diabetes. And the result?
  • REPUTATION TO REVENUE  |  MONDAY, JANUARY 31, 2011
    [Blog] Four levels of B2B content sharing: Publishing isn't everything
    Commenting on other blogs, articles, community sites, tweets, and other social sources provides a fairly simple way to build visibility, demonstrate knowledge, and make or strengthen connections. Indeed, there are four levels of content sharing that B2B marketers should include in their social media mix. Four Levels of Content Sharing.
  • VIEWPOINT  |  TUESDAY, JANUARY 11, 2011
    [Blog] 10 Inside Sales Predictions for 2011
    Blogs, twitter, Facebook and Linkedin have created an environment where individual sales reps can know showcase their knowledge and value as a partner to their buyers Comment on The Bridge Group's ten predictions for inside sales in 2011. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 18, 2011
    [Blog] The Death of Cold Calling – Ending the Debate
    This post is the #4 most tweeted article from all of my posts on the blog. few blog articles were made in response to the post from people with their own take on the idea that cold calling is dead. Should sales people blog? The Cold Calling Debate. Getting attention through marketing channels is harder than ever.
  • B2B MARKETING ONLINE  |  FRIDAY, JULY 30, 2010
    [Blog] Just Can't Get Enough - B2B and Social Media
    The views expressed in this blog are personal views of the author only and not of any company or organisation in anyway associated with the author. There’s still a persistent online debate whether social media is effective in B2B or even if it has a role at all. Cashman talked about “computer supported cooperative work”.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Blog] Seven Ways to Use Social Media for Business
    The social media “big four&# –Facebook, LinkedIn, Twitter and blogs–as well as specialized social event tools like Lanyrd , Meetup.com , Eventbrite and Amiando can all help with arranging and promoting offline opportunities to meet in-person with your online social acquaintances. Share content (your own and others’).
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Blog] 3 Ways the iPhone 6 Affects Your Emails & What to Do About It
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 3 Ways the iPhone 6 Affects Your Emails & What to Do About It appeared first on VerticalResponse Blog. Click here.”
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 26, 2013
    [Blog] Effective Real-Time Social Marketing Marketing
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Effective Real-Time Social Marketing Marketing appeared first on VR Marketing Blog. We’re all human and  we all make mistakes.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Blog] [Video] The Rise of Social Selling
    It also includes other user-created content like Twitter, blogs, YouTube and Facebook. Have you heard the term "social selling" yet? If not, brace yourself. It's the way of the future. So what is it? Basically, it starts with social media -- which is simply user-created content. Your LinkedIn profile is a great example. Making connections.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Blog] Shocking 2012 Sales Prediction
    For more fresh sales strategies, subscribe to the RSS Feed for this blog and sign up for for my Email Newsletter. There's no pussyfooting around it. feel pretty strongly that I'm right on about this. My prediction? In 2012, we will see the total demise of nice salespeople. And here's why. Help them achieve their business objectives.
  • BIZNOLOGY  |  FRIDAY, AUGUST 24, 2012
    [Blog] The Thorny Question of Marketing Attribution: Does It Apply to B2B?
    I also appreciate the 5-step “pipeline influence” process outlined by Michael Brenner in his B2B Marketing Insider blog.  Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days?  Which media channel is really driving the sale, they ask.  What touch sequence is most productive?  Weighting. Modeling.
  • HUBSPOT  |  THURSDAY, JANUARY 13, 2011
    [Blog] Arm Yourself With Content, For Goliath Is Coming
    Answer some common questions from you industry with blog posts, and suddenly you’re ranking better for critical long tail keywords , building inbound links , and authority for your site. Meet them with a blog filled with hundreds of well-written, insightful, and helpful blog posts that have already gobbled up the low-hanging fruit.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 18, 2014
    [Blog] Florida gets its own BtoB demand generation agency – Find New Customers
    Most companies lack the hired talent to interview recent buyers and document findings (buyer personas), as well as write a blog that updates each and every day. I was once a guest on Hubspot TV and their Chief Marketing Officer Mike Volpe was amazed that one person can blog as often as dozens at Hubspot do.) Why does that matter?
  • HUBSPOT  |  WEDNESDAY, JUNE 27, 2012
    [Blog] 11 Clever Ways for Marketers to Reconvert Their Leads
    Now imagine this scenario: Johnny has just arrived on your blog through a link to an article of yours he found in search. This means creating and displaying calls-to-action (CTAs) throughout your website -- on your homepage, on every blog post , within your product pages, the list goes on. Say hello to Johnny the prospect. not so fast.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 3, 2013
    [Blog] Why Jeff Ogden of Find New Customers is now using BrandYourself.com for Personal Branding
    blog post you wrote. We love to read your comments and appreciate those who share our blog posts on social media. '“We believe everybody should be actively improving their own Google results without having to pay a company thousands of dollars to do it for them.” This is the story of why you need to as well. LinkedIn.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 3, 2011
    [Blog] Is Your Social Media Strategy a Field of Dreams?
    Google Blog Search ( [link] ) scans the blogosphere for any keyword or phrase you input. SocialMention ( [link] ) enables you to search keywords and phrases by specific channel category (blogs, images, news, video, etc.), More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.)
  • B2B MARKETING SAVVY  |  TUESDAY, AUGUST 18, 2009
    [Blog] ScoopD’s Digest: 10 Overlooked Reads Worth the Look: Buffett, Facebook, CMOs/Twitter Commentary, Earth Aliens, the BBC, et al
    BLOGS WORTH A LOOK. Old Media” Blogs the New Media – what I like is the fundamental old journalism rigor of sourcing/checking. WSJ Tech Blog:    Digital topics by the baston of print  . Harvard Business Review Several and varied blogs on business, technology topics. If you like the read, please subscribe to my RSS feed.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Blog] 13 Types of Product Content Sales Needs to Close More Deals
    And admittedly, we don't tout the value of product marketing enough on this blog. 3) Product Blog Content. Right now you're probably all like, "But I thought we inbound marketers were supposed to use our blog for thought leadership and attracting visitors through educational, industry content?" That changes today. Is it pricing?
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Blog] Can Tumblr Make Yahoo Cool? Marissa Mayer's Bold, Billion-Dollar Bet
    Tumblr is a short-form blogging platform and has been around since 2007 but generated a mere $12 million in revenue last year. The platform has more than 100 million blogs and 50 billion posts, and its user base skews toward millennials. Battelle predicts Yahoo will sell native advertising at large scale across the Tumblr blogs.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 4, 2014
    [Blog] Events for Everyone! How Industry Conferences Shape Your Organization
    How Industry Conferences Shape Your Organization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. If you’re looking for an event to reboot your creativity and get you up to speed on market changes, check out ad:tech, where CAKE’s President, Santi Pierini and Marketo’s Sr. Why Events? Events for Everyone!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 12, 2012
    [Blog] Private Social Networks and the “Bathroom Moment”
    Private Social Networks and the “Bathroom Moment” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Steve Jobs was an insistent man. This may have seemed like an idiosyncratic nuisance, but what Jobs understood is that creativity doesn’t thrive in cubicles.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 6, 2012
    [Blog] 5 Crimes of Customer Care
    Crimes of Customer Care is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Peter Armaly | Tweet this It’s not corporate espionage, but the way some businesses treat their customers can seem downright criminal. In the age of the Internet, customer support should be everyone’s concern.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 25, 2012
    [Blog] 18 Growing B2B Content Marketing Trends to Share
    77% of B2B Marketers use blogs as part of their content marketing. Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. Photo Credit: Flickr.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 17, 2013
    [Blog] 6 Reasons Why You Shouldn’t Forget About LinkedIn
    Not to mention, LinkedIn can drive traffic to your website and blog. 'Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. But when it comes to B2B marketing LinkedIn can be your most valuable resource. Give them a reason to follow you on LinkedIn as well.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 3, 2014
    [Blog] A Handy Holiday Marketing Calendar
    Next, determine what images, email templates, landing pages, postcards, or email, blog and social media copy you plan to use in your campaigns. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Blog] What's your goal for social media?
    If that sounds like you or someone you love, then check out my latest post on the Rutgers Center for Management Development blog, " What's your goal for social media? ". Image by Anirudh Koul via Flickr. I'm starting to see companies shoot from the hip to such a great extent that they have no idea why they are even doing something.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2011
    [Blog] Why Marketers Should Think Like Entrepreneurs
    To learn more how to improve your B2B marketing strategies, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Why Marketers Should Think Like Entrepreneurs was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. If you do, it’s easy to miss out on prime opportunities.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 24, 2013
    [Blog] Ten Fantastic Facts About The History of Internet Marketing
    Ten Fantastic Facts About The History of Internet Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 'by Dayna Rothman As internet marketing grows at a rapid pace, it has accumulated quite a history. So, we have put together a list of some of our favorite internet marketing facts for your viewing pleasure!
  • FUNNEL FOCUS  |  WEDNESDAY, OCTOBER 20, 2010
    [Blog] Decrementing a Lead Score: They’re just not that into you
    lead could attend webinars, download whitepapers, and visit your blog every few days; however, if their interest never escalates into viewing product information or responding to a sales rep’s inquiries, chances are they are not yet sales-ready or are doing research for another purpose. For those of you that haven’t, bravo – it was terrible.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 17, 2010
    [Blog] Content Marketing is NOT Wait and See
    comments on blog posts. There seems to be a belief that content marketing is a "wait and see" strategy. That we send our content out into the universe and then sit back and wait for our prospects to come calling on our salespeople. At the risk of sounding repetitive, that's why we need an eMarketing strategy.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 22, 2011
    [Blog] Why You Should Have Celebrated Twitter’s Birthday
    They announced on their blog that there are now 400 employees to support the 140 million Tweets per day and 500,000 accounts created every day. Now if you’re struggling with  Finding The Time To Tweet or Blog here are a few simple tips: Persistence is key: just do a little every day. Happy Birthday Twitter! Did you celebrate?
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 28, 2010
    [Blog] Don't Put Your B2B Email In a Box
    They read an article and click over to a blog post discussing an aspect of solving the problem. Email is used by most B2B marketers for a variety of purposes—many of which are executed distinctly, sometimes without visibility across the organization. In fact, treating them as such can cause a variety of problems: Frequency. " Activity.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog] 9 Reasons Your Emails Get Rejected
    Save these kind of updates for your blog or social…or for a phone call with your mom. Reasons Your Emails Get Rejected was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. As with dating, a lot can go right in an email. Your email might appeal to their needs and build a lifelong relationship. Again.
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