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  • TOMORROW PEOPLE  |  THURSDAY, AUGUST 30, 2012
    [Blog] Exclusive 25 Minute Content Marketing Webinar
    You will learn: How to drive relevant traffic to a website or blog. Date: Next Tuesday! Time: 9:30am - 10:00am. Where: On your PC! 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. marketing return on investment (ROI). Book Your Place Today.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Blog] 3 Lead Scoring Problems – And How to Solve Them
    Lead Scoring Problems – And How to Solve Them is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Share email. Facebook. LinkedIn.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 29, 2012
    [Blog] Integrating Social into Your Marketing? Don’t Overlook Your Most Important Asset
    Start a blog If you haven’t already, consider blogging. Sites with blogs generate more leads. Blogging will help establish you as a thought leader.  Integrating social into your marketing? Don’t overlook your most important asset. The new results incorporate personal social networks. How will we know if it is successful?
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 27, 2014
    [Blog] 7 Tips to a Stellar Welcome Email
    It’s okay to be more personal or humorous with your emails compared to the content that you write for your website or blog. We’re launching a new welcome email feature in the next few weeks, so get ready to send a stellar welcome email of your own, with VerticalResponse. © 2014, VerticalResponse Blog. Tiffany & Co.:
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 16, 2013
    [Blog] Creative Marketing in a Data-Driven Culture
    Creative Marketing in a Data-Driven Culture is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Eloqua | Tweet this Marketing is driven by many components, making it difficult to balance between creative and data-driven concepts. In 2005 he was appointed Vice Chairman on the Ogilvy Group in the UK.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 9, 2013
    [Blog] Dominating the First 100 Days in a Foreign Market [Infographic]
    Embed the International Markets: Dominating the First 100 Days in a Foreign Market Infographic on your website: Dominating the First 100 Days in a Foreign Market [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Infographic Sales Marketing Alignment
  • PHOENIX RISING  |  SUNDAY, FEBRUARY 7, 2010
    [Blog] Twisten Carefully
    And it doesn't really matter. I've found blogs to follow, information to guide my own learning - all from the folks who share on Twitter.   We all know there's a lot of noise out there. That's one of the best things about social media - Twitter especially. People can share whatever they feel like sharing.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Blog] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    Are you writing keyword-laden blog posts and press releases that attract back links? Blog Posts:  An excellent way to summarize available content in your post, with a link to the landing page for full download. From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Get it?
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Blog] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    Are you writing keyword-laden blog posts and press releases that attract back links? Blog Posts:  An excellent way to summarize available content in your post, with a link to the landing page for full download. From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Get it?
  • ENGAGE  |  FRIDAY, MARCH 30, 2012
    [Blog] The Maturation of Social Content: An Interview with Shashi Bellamkonda
    communication tools like blogs and social networks are now being adopted at a faster pace. recently came across a new service called newsle.com that alerts you when news about you is published and can be added as a widget to your site or blog. That’s where companies try to make a big splash and gain staying power. Literally.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 30, 2013
    [Blog] 11 Important Ingredients of a Comprehensive Social Media Strategy Plan [INFOGRAPHIC]
    Since early 2010, when I launched my social media strategy consulting firm Windmills Marketing (DBA Maximize Your Social), I’ve helped a multitude of companies through the creation and implementation of a social media strategy plan. Featuring Contributions from Global Thinkers.
  • B2BMARKETINGSMARTS  |  TUESDAY, SEPTEMBER 21, 2010
    [Blog] Inbound and Outbound B2B Marketers Have the Same Challenge
    As usual, I started my day reviewing various opt-in emails and visiting favorite blog sites. Check out Ardath Albee’s Marketing Interactions Blog on “ When Thought Leadership Isn’t &# for insight on how marketers can help make their company a prospect’s trusted resource.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 7, 2012
    [Blog] The Ultimate Guide to Using Animated GIFs in Your Marketing
    The fact is, animated GIFs have dominated the world of online memes for some time now, going viral across social media and blogs many times over. Or if you're more of a visual learner, here's an example of one we whipped up for this blog post: Now you know what we're talking about! Animated GIFs. Think they're just for internet geeks?
  • HUBSPOT  |  FRIDAY, FEBRUARY 15, 2013
    [Blog] 15 Metrics Every Marketing Manager Should Be Tracking
    We've written a blog post that tells you how, which you can read here. 2) Traffic Waterfall. This metric is also a great tool to incentivize, say, your blog team to hit a lead goal for their own channel. Blogging, SEO, social media, and email marketing fall into that bucket. How do you measure the impact of a blog post?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Blog] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    Quiz is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. The latest is, “ Which US City Should You Actually Live In?”
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 7, 2011
    [Blog] Sunday Post : Stretch your mind with a TED presentation
    Monday to Friday this blog is all about B2B marketing, demand generation and “Letting your Freak Flag Fly.&# On the weekend, we strive to expand your mind. Love these TED presentations, where the brightest minds on Earth share their wisdom. “Behind the TED talk 2010″ Behind the TEDTalk 2010 from m ss ng p eces on Vimeo.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 23, 2011
    [Blog] Slaman Khan talk at TED 2011
    And a huge Thank You to our readers – this is the most popular week in this blog’s five year history! Love these talks at TED – “Ideas worth spreading&#. In fact, last Sunday, I taught you how to tie your shoes That was from a TED talk. Ain’t life grand! Good stuff to enjoy this Saturday. Kudos to you!
  • FEARLESS COMPETITOR  |  MONDAY, MAY 24, 2010
    [Blog] Better late than never, I hope. Sorry, Ardath.
    The white paper was changed some time ago to properly credit the source, but that’s not enough.  I also believe I owe Ardath a sincere and heartfelt apology in public – via my very popular blog. made a last-minute change and by hurrying, I failed to properly credit the source of this case study. Hence, this post.
  • BIZNOLOGY  |  TUESDAY, AUGUST 7, 2012
    [Blog] How to court Google with chivalry and courtly love
    Well, after front loading a bunch of profiles and blogs with a framework of you, Google will have its eye on you! Don’t over-water and don’t show preference to any one plant: in that modest 15-minutes, update your Twitter and do a blog post; then, the next day, update your Google+ business page and Tumbl something. Never.
  • LEADER NETWORKS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Blog] Does Your Company Inspire Trust? How Online Communities Can Help!
    And through the proliferation of user-generated content via self-publishing channels such as blogs, YouTube, microsharing, content curation and reviews, there are ample sources of information. Just the other day, I said to my 10 year old daughter ‘trust is hard to win and easy to lose.’ Not really. social trust b2b online community
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 16, 2014
    [Blog] Four Creative Options to Encourage Email Opt-ins
    For example, Maya Smart has no opt-in but offers readers the opportunity to ask a question she can answer in an email or on her blog. Sign up for the free VR Buzz. © 2014, VR Marketing Blog. The post Four Creative Options to Encourage Email Opt-ins appeared first on VR Marketing Blog. Be specific. Option #2: Mini-courses.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 12, 2014
    [Blog] How a Sewer Company Successfully Took it to the Gutter for Engagement
    Sign up for the free  VR Buzz. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How a Sewer Company Successfully Took it to the Gutter for Engagement appeared first on VR Marketing Blog.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, NOVEMBER 2, 2013
    [Blog] Is Sales Enablement a Two-Way Street? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. They also have silently been enjoying a side benefit of their own. Why might that be?  Sales sourced leads typically comprise quite a substantial proportion of the funnel, but they don’t always go through the marketing system. 
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Blog] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom  (ProBlogger). The Importance of Being Fearless  (Influential Marketing Blog). Read Small Message, Big Impact to Get Your Message Out in a Big Way  (Small Biz Trends). News & Notes
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 13, 2013
    [Blog] Top B2B Marketing Expert Looking for Companies with a Problem with Sales Leads
    This blog recommends the great WordPress hosting of WPEngine. Is your company struggling to create enough sales leads to keep sales funnels full? If so, we should talk. You need a good sales lead generation program to create quality sales leads. With a lack of qualified sales leads, you need to diagnose the problem.
  • MARKETRI  |  TUESDAY, FEBRUARY 12, 2013
    [Blog] 10 Beginner Twitter Tips for A/E/C Firms
    With this in mind, you should always be looking to collect and share articles, blog posts, videos, etc. While it’s great to share case studies, site photos, and blog posts that may be on your own company website, make sure you also use the curation strategy described above to find and share interesting content from your peers.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 30, 2013
    [Blog] It's Q4: Finish the Sales Year Strong and Steady
    have mentioned this is previous blogs as a debated topic, but I do believe mass emails can be effective if the messaging is right. Halloween! Thanksgiving! Christmas and Hanukkah! All of these events are great in Q4… but in sales and teleprospecting, it seems like Q4 is everyone’s least favorite time of year. Where’s the pipeline?
  • EARNEST ABOUT B2B  |  THURSDAY, MAY 27, 2010
    [Blog] Just how connected are the world’s top 5 IT services companies?
    Then more specifically, how are these brands using Twitter, Facebook, LinkedIn, YouTube and blogs to engage with their audiences online? Blogs: IBM has actively encouraged its staff to participate and interact online so the sheer number of IBM bloggers is no surprise. Blogs : Buried within the CSC site sits CSC Voices. IBM. 2.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Blog] 6 Stupid Content Promotion Mistakes No Marketer Should Make
    We''ve all been there: You''ve created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction. Do you have sharing icons on your blog? Take a quote out of a blog post and tweet it. and then nothing happens. It sucks. What exactly are you doing wrong? not so much. Cool. I was too.
  • EARNEST ABOUT B2B  |  WEDNESDAY, AUGUST 18, 2010
    [Blog] Top Infographics for b2b marketers
    Interestingly, you can also create clouds for specific web pages or blogs. Wordle: Here's one we made earlier for this very blog. Infographics are all the rage: visual representations of data that are both beautiful and enlightening. Web trend map: plots the Internet’s leading names and domains onto the Tokyo metro map        .
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, APRIL 23, 2015
    [Blog] Why Can’t I get an accurate forecast?
    Blog:  www.YourSalesManagementGuru.com. Why can’t I get an accurate forecast? Just week I heard that comment from a new client and he was the President of the company.  Frankly it is a common phase I have often heard from CFO’s, Presidents and VP of Sales-but what’s the resolution? What’s the action plan? Third, it takes training. 
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 31, 2014
    [Blog] How to Control a Quality Conversation in Inside Sales
    If you take anything away from this blog, it should be to speak with an even tone, allow the prospect to finish their thought, and get a follow up time to have another conversation. When I was growing up, I was a non-stop talker. Some of my family and close friends might say I still don’t know when to stop talking.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 24, 2011
    [Blog] Sales Prospecting Perspectives Weekly Recap - Week of June 20th
    We only have two of our blogs this week to recap, but that's OK because it was a very busy week for us. The good kind of busy!) So rather than just highlighting one blog post that I found this week, I have a couple that I want to mention. Happy Friday, everyone! Welcome to another weekly recap! What's your call plan? Monday June 20th.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Blog] CMO Warning: Don't Tie Marketing Incentive Compensation to a Metric
    Your team will start arguing with each other about why the leads from the blog should be counted as their leads toward their bonus because they''re responsible for social media, for example, and social media drives traffic to the blog. Imagine if I got paid to blog by the word or the article. think that is a huge mistake.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 12, 2013
    [Blog] Why research firms are screwing up content marketing
    Related Stories What does it take to start a blog these days? An early Google Pants sighting. Companies like Forrester and Gartner — who used to make their money providing expensive and exclusive research reports — are finding it impossible to “contain” the data. Facebook called the claims “irresponsible.”
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 12, 2011
    [Blog] Tomorrow at Fearless Competitor – Laugh and Learn
    The show premiers at 11am ET every Friday, right here on this blog. The world famous B2B marketing show, Laugh and Learn featuring @fearlesscomp. We’d love to have you join us. We love our fans! Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 31, 2013
    [Blog] Why Salespeople Don’t Follow Up on Good Leads
    Michael is the Executive Editor of Rapid Learning Institute and editor of Top Sales Dog Blog. Why Salespeople Don’t Follow Up on Good Leads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman We are excited to welcome Michael Boyette as our guest author today. She gets 100 leads.
  • WEBBIQUITY  |  MONDAY, APRIL 9, 2012
    [Blog] 38+ Cool Social Media and Web Tools and Reviews
    users can post to his/her Facebook wall, send a Tweet, share photos to Flickr and TwitPic, upload a video to YouTube, post a blog entry and manage other social accounts all from a single login and tool. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. Back up your Gmail account? PingTags.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 6, 2013
    [Blog] 3 Big Brand Social Media Ideas Small Businesses Can Use
    If you want more information on creating Vines for your business, go to our blog post for more tips and ideas. If you give one of these ideas a try, we’d love for you to tell us in the comments so we can check it out. © 2013, VR Marketing Blog. Walmart’s Associate Stories Video Series on YouTube. But not all of them.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Blog] 11 Best Practices for More Effective Content Curation
    This includes a handful of great blogs and newsletters, plus topical aggregation sites like Alltop. There are a handful of blogs and sources I read on a regular basis that consistently have great stuff. We also hope it helps drive increased, pass-along awareness for other brands. Don’t go overboard on this (i.e. content creatio
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 2, 2010
    [Blog] HubSpot Expands Its Services But Stays Focused on Small Business
    The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Summary: HubSpot has continued to grow its customer base and expand its product. It's looking more like a conventional small-business marketing automation system every day.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 13, 2013
    [Blog] From MAGNET: Determined Innovators Face Risk to Reap Rewards
    Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). This post originally appeared on MAGNET’s  Manufacturing Success blog and is reposted with permission. You can visit MAGNET online at manufacturingsuccess.org. Determined Innovators Face Risk to Reap Rewards.
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Blog] Is social media effective for B2B lead generation?
    Examples that come to mind include David Meerman Scott , speaker and author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly , and Joel Comm , the Internet entrepreneur, speaker and author of Twitter Power: How to Dominate Your Market One Tweet at a Time.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Blog] An Introduction to Link Building: Understanding the Anatomy of a Link
    If you're a regular reader of the HubSpot blog, what I'm about to say next shouldn't shock you: Use a blog on your website to write about your industry. I recently gave a presentation on link building at the HubSpot User Group Summit (HUGS) with HubSpot customer Tom Telford of Cedar Creek Cabin Rentals. Connect with HubSpot
  • VERTICAL RESPONSE  |  FRIDAY, JULY 4, 2014
    [Blog] 5 Tips for Top-Notch Images in Every Email
    Get the VR Buzz delivered daily. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 5 Tips for Top-Notch Images in Every Email appeared first on VR Marketing Blog. Use crisp images.
  • B2B LEAD BLOG  |  FRIDAY, JULY 13, 2012
    [Blog] Friday Wrap-up: This Week in B2B Marketing Tips
    If you’re with one of the latter, these examples of B2B organizations doing it right (courtesy of the TopRank Online Marketing Blog ) might help you frame your argument. Enjoy! 1. 9 Top Twitter Tips You Should Start Using Today! Great for both new users, as well as a gentle reminder if you’ve been around a while. absolutely love this idea.
  • HUBSPOT  |  MONDAY, JUNE 17, 2013
    [Blog] 9 Insider Tips for Native Advertising That Actually Works
    If you’re writing a blog post, don’t mention your company at all. Even if you’re just writing a blog post, it should have a beginning, middle, and end. Check out a blog called AVC.com , written by Fred Wilson, a venture capitalist with Union Square Ventures in New York. Native advertising is all the rage in publishing right now.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 18, 2013
    [Blog] 10 Reasons Why Internal Comms Pros Should Participate in Social Media
    publicised it via my blog and Twitter and the full results are available as an infographic. Instagram (42%), Pinterest (33%), Personal blog (31%). blog (35%). This month marks four years since I joined Twitter and started my internal communications blog. CEOs Avoiding Social Media Are Missing Out | Domo | Blog (domo.com).
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 24, 2012
    [Blog] 4 Reasons to Get Recommendations on LinkedIn First
    Here are more some helpful resources: Chris Brogan’s blog entry Elements of a Good LinkedIn Recommendation. Ask your customers for testimonials and recommendations on LinkedIn first. Then you can repurpose them for your print pieces such as one sheets and for your website. Please tell me you are connected to your customers! ).
  • B2B MARKETING TRACTION  |  MONDAY, JULY 11, 2011
    [Blog] Have a B2B Facebook & Twitter Presence with Minimal Time
    You will learn how other B2B marketers  use Facebook and Twitter with detailed examples of the messages they post as well as how much time you can expect to spend on Facebook, Twitter and blogging. Tweet. Watch this 5 minute video to learn how you can set up social media to communicate to your customers and prospects very efficiently.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 20, 2013
    [Blog] Congratulations, Oracle & Responsys!
    appeared first on Marketing Action Blog - Act-On. With the acquisition of Responsys, Oracle now has legitimate solutions for every stage of the complete customer lifecycle (B2B and B2C marketing, sales, support, and last but not least, billing & accounting). Oracle has long owned the enterprise back office. Whoops!
  • MARKETING INTERACTIONS  |  THURSDAY, SEPTEMBER 3, 2009
    [Blog] How do your prospects know?
    wrote a blog post about why buyers need educational content recently. I've been in a number of client calls with sales teams to work on aligning marketing and sales goals. If they can get their foot in the door. What I keep mulling over is this: How do their prospects KNOW? Who is it that's educating them? Tell me more about.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 2, 2014
    [Blog] 5 Sales Prospecting Strategies for Overcoming Call Reluctance
    You can connect with Matt via Twitter or his blog. Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. It starts with a hesitation. It becomes an objection. It festers into a doubt. And it costs your company leads. What I’m talking about is sales call reluctance.
  • FUNNEL FOCUS  |  WEDNESDAY, OCTOBER 20, 2010
    [Blog] Decrementing a Lead Score: They’re just not that into you
    lead could attend webinars, download whitepapers, and visit your blog every few days; however, if their interest never escalates into viewing product information or responding to a sales rep’s inquiries, chances are they are not yet sales-ready or are doing research for another purpose. For those of you that haven’t, bravo – it was terrible.
  • B2B MARKETING TRACTION  |  WEDNESDAY, OCTOBER 12, 2011
    [Blog] Fuel Your Online Marketing Machine with Dynamic Content
    Here are some ideas: Blog posts. Does your online content make your phone ring? It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast.  He was trying to make a decision about how to launch a technology product and saw that I had written about his issue.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2011
    [Blog] Savvy Week in Review: November 18th
    Ever get stumped for what to write on your blog? Blog on! Is it really Thanksgiving NEXT WEEK?!?!? For all our U.S. readers, turkey day is nearly upon us. That's right, the holiday season is revving into full gear. each week of the year. Here are this week's top picks from our meanderings around the blogosphere. Enjoy!
  • CHRIS KOCH  |  FRIDAY, APRIL 22, 2011
    [Blog] Marketing’s golden opportunity in innovation
    In a blog post this week entitled What CEOs Want from Their CMOs, Forrester’s CEO, George Colony, discusses the mandate for the CMO to keep an eye out for what’s ahead. Innovation is becoming more external to companies and more social. Even funding for innovation is becoming more external and social. Social media management and innovation.
  • CONTENT MARKETING TODAY  |  THURSDAY, DECEMBER 29, 2011
    [Blog] A Powerful, Visual Business Development Strategy: Explore adjacencies
    Written by Chuck Frey on his “Mind Mapping Software Blog” Grow your core business by looking for adjacent markets, technologies or areas of focus where you can expand. The diagram above depicts the Mind Mapping Software Blog as the center of my content universe. Via Scoop.it – Content Marketing Now.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 31, 2013
    [Blog] What We Can Learn from Fortune 100?s Most Social CMOs
    That being said, a late 2012 Fast Company infographic revealed that on global average, 62% of Fortune 100 companies maintain active Twitter accounts, 49% own Facebook fan pages, 45% manage a YouTube channel, and 36% write corporate blogs. So what’s going on? Are CMOs reluctant to adopt social media? Fortune 100s Most Social.
  • B2BBLOGGERS  |  THURSDAY, NOVEMBER 11, 2010
    [Blog] Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.
    discovered it via a tweet from Jeremy Victor with a link to one of its many great blogs. And, while you’re at it, take a second to tweet or retweet this blog post. Or Does It? November 11th, 2010 | By Billy Mitchell Editor’s Note: Welcome back Billy Mitchell of MLT Creative for this guest post on B2B and Twitter. You know it all.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 15, 2013
    [Blog] Cameleon Software’s Success Breaking into a New Market
    The post Cameleon Software’s Success Breaking into a New Market appeared first on Marketing Action Blog - Act-On. If you missed this event, you can catch the recording of it here or read the short recap below. Entering new markets is a challenge, no matter how seasoned or developed your business is.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 17, 2010
    [Blog] LoopFuse Captures More Web Traffic Data
    The new release also adds real-time social media monitoring (directly for Twitter and Facebook , and through Collecta for blogs, YouTube and other sources). Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. These features are certainly useful.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 11, 2012
    [Blog] 4 Ways B2B Marketers Can Take Advantage of Instagram
    Ways B2B Marketers Can Take Advantage of Instagram is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this $1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue. That’s too bad.
  • FATHOM  |  THURSDAY, MAY 1, 2014
    [Blog] 6 Tips to Help Your Hospital Succeed on Pinterest
    Using the targeted keywords your service-line marketers use for landing pages, blog posts and microsites will help your content be seen by the right pinners. This tool allows for your pins to be more useful for pinners, and it’s easy to implement on your blog or website. Pinterest, at heart, is a visual platform. Why pin it?
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] Want to grow your sales? Stop selling!
    contact-form] This blog is written by the award-winning sales and marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. This is one of the most common advice I give to businesses. To sell more – stop selling. ”  Customers loved it. Start helping and stop selling and watch sales grow.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Blog] Google Penalties – All You Need to Know
    Recently, that might have meant some guest blog posting that we clued you in on in our video, What’s New With Google. Sign up for the free VR Buzz. © 2014, VR Marketing Blog. The post Google Penalties – All You Need to Know appeared first on VR Marketing Blog. What is a penalty? How did you get a penalty?
  • FEARLESS COMPETITOR  |  MONDAY, MAY 27, 2013
    [Blog] Honor Those Who Made the Ultimate Sacrifice on Memorial Day
    Fearless Competitor is the blog of the sales lead generation company Find New Customers , but today that does not matter one bit. Today’s #Memorial Day in the United States – a day to stop and reflect on the many men and women who made the ultimate sacrifice to preserve our freedom. Please RT. Really easy!). What do you think?
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 15, 2012
    [Blog] Generalists vs. Specialists – Why Specialists Know So Much More
    And the highly innovative approach he use to create a video briefing sponsored by  Act-On Software  by using Watchitoo and syndicating it to other sites, such as this blog. I was struck by the difference in conversations between an expert like Jim and the run of the mill marketers I talk to all the time. Then it hit me. What do you think?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 12, 2011
    [Blog] Laugh and Learn featuring @fearlesscomp | Episode 39 – iRise recipie
    While Find New Customers is closed, our popular B2B marketing blog keeps working hard. B2B Demand Generation | Laugh and Learn featuring @fearlesscomp. In his weekly B2B marketing show, Jeff Ogden, President of the B2B demand generation. Jeff Ogden, the Fearless Competitor. Special guest speaker Jeff Ogden of Find New Customers.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 22, 2011
    [Blog] Find New Customers Fan of the Month – Don F. Perkins
    Don is also the author of the MindMulch blog. B2B Lead Generation | Find New Customers Fan of the Month. Don’t forget our Laugh and Learn featuring @fearlesscomp show at 11am ET.). Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Don F. Perkins. Don F. Perkins. link] #fan.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 3, 2013
    [Blog] 5 Tips On Finding Your Next Customer
    Part of this process involves passing along useful content from others in your field, and part of it means creating your own content, whether it’s a blog, video, podcast, etc. This post was originally published on AT&T’s Networking Exchange Blog. This perception needs to change. Five reasons social media marketing is important. 1.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 17, 2014
    [Blog] [Infographic] The 3 Rs of Content Marketing
    Author: Ellen Gomes Every content marketer knows about the investment it takes to create awesome content. We’re not just talking about time and money, but the blood, sweat and tears it takes to create an amazing piece of content — from ideation to completion. One way to fix this is to rewrite your content.
  • INBOUND SALES NETWORK  |  THURSDAY, JULY 21, 2011
    [Blog] The 3 Laws of Customer Attraction
    This means blog articles, web pages, videos, photos, webinars, whitepapers, and tools that are useful, interesting, thought-provoking, controversial, and entertaining. You can do this through blog posts or even a Web Voter of content on the subject. The same is true for attracting new customers. That's the core of inbound marketing.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 7, 2014
    [Blog] 5 Tips to Get Social with Your Customer Service
    List your support Twitter handle on your “contact us” or support page on your website, blog and/or Facebook, link to it from your main Twitter business handle, and link up both sites so you can monitor them equally. Get the VR Buzz delivered daily. © 2014, VR Marketing Blog. Don’t erase complaints. Play nice.
  • FATHOM  |  THURSDAY, JANUARY 29, 2015
    [Blog] Count Down to Higher Click-Through Rates with Google’s Countdown Widget
    Google has been making a lot of changes over the past few months, and if you read my blog Avoiding Dynamic Disaster then you know that I don’t agree with all of changes being made. With that said, one of their latest updates has a lot of potential for increasing both click-through rates (CTRs) and ad relevance.
  • MARKETING ACTION  |  WEDNESDAY, JULY 30, 2014
    [Blog] How Engagement Affects Email Deliverability
    Back in August 2013, I wrote a blog on 5 Keys to Email Inbox Delivery , which identified engagement as the Number One key to optimal email delivery. In the blog I briefly touched on how engagement is a metric used to determine which customers are interacting with your emails, and in what ways, such as opening and clicking. Learn More.
  • BUYEROLOGY  |  SUNDAY, JULY 24, 2011
    [Blog] The New Social Buyer Ecosystem
       Storing recall through YouTube, Product Review Sites, Q&A such as Focus and Quora, and blogs they subscribe to.    Through blogging, tweeting, discussion groups, and etc. Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Blog] Twitter is dying—and it’s all your fault
    We all want traffic to our blog, preferably traffic consisting of our target audience. By Neicole Crepeau, Contributing {grow} Columnist. I’m going to get flak for this post, but I don’t care. I’m so frustrated that I have to write something. But Twitter is dying, and it’s all because of you. Then I go to a Twitter List of my favorite Tweeps.
  • MARKETING INTERACTIONS  |  TUESDAY, OCTOBER 18, 2011
    [Blog] Are B2B Salespeople Thought Leaders?
    I was reading Opportunity Nurturing: Sending Stuff Isn't Always the Best Solution over on the Openview Blog where Devon McDonald interviewed Trish Bertuzzi , from The Bridge Group Inc. Trish really GETS IT, so I stop whenver I see her mentioned anywhere to see what she has to say. " Notice that last sentence? emphasis mine).
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 24, 2010
    [Blog] A B2B Marketing Manifesto?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? So they’ve written a manifesto  (reg. required) to prove it.
  • VIRALLY BLOG  |  THURSDAY, OCTOBER 16, 2014
    [Blog] Is re-targeting creepy?
    appeared first on Content Marketing, Virally Blog. I have been pondering this thought for a while. I see the value of re-targeting its a really good way of re-engaging prospects that have not completed a transaction on our website whatever that transaction may be. Did you know Virally has a free forever account available? CONTENT PROMOTION
  • WEBBIQUITY  |  TUESDAY, JANUARY 3, 2012
    [Blog] Best B2B Marketing and Sales Strategy Guides and Insights of 2011
    Find out here in some of the best blog posts and articles of the past year offering strategic guidance and insights for B2B marketing and sales executives. And Finally… Future Trends: 2012 Online Marketing & Technology Predictions by TopRank Online Marketing Blog. This evolution has changed life for sales reps as well.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2012
    [Blog] What Stephen Hawking Can Teach You About Social Media Marketing Strategy
    If your book isn’t quite ready, then start a blog. While you might not have an action figure made of you and your animated doppelganger might not be designed by Matt Groening, you can still “appear” on TV by filming short videos and posting them on your website, blog and video sharing sites like YouTube. Speak and travel. Be published.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Blog] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Inspired in part by Ann Handley’s New Year’s Eve blog post,  The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year. Heck, I even used it in my  recent blog post about email opt-ins. That Ready? Here we go. 1. Thanks.”
  • HUBSPOT  |  MONDAY, JANUARY 17, 2011
    [Blog] 7 Things People Don't Say About Advertising
    While few memes have been hand-made for marketers, this trend is now changing with the rising popularity of the new blog " Things Real People Don't Say About Advertising (TRPDSAA)." This blog collects photos with text submitted by marketers, poking fun at common marketing ideas and practices. Meanwhile, sit back, scroll down and laugh.
  • MARKETING EDGE  |  SUNDAY, OCTOBER 11, 2009
    [Blog] Two New Perspectives for Business
    Responsiveness – this can be a simple acknowledgement on a blog post or a full fledged policy change as a result of conversations. Time 29:43. couple of observations about how last century’s business structure needs to change to benefit from the changes in the market brought about by the social web. 1) Coopetition to Community. Ford Fiesta.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 25, 2012
    [Blog] Who Should Control Your Marketing Content?
    The story needs to be consistent across all the platforms used to promote your content, whether that is your website, Facebook, Twitter, Blogs, White Papers, Case Studies, or your employees. great example of this would be to take a blog you recently wrote and convert that topic into a 90 second video post. Seems easy, right?
  • ENGAGE  |  TUESDAY, FEBRUARY 5, 2013
    [Blog] The Logic Behind the Explosion in Content Marketing Spend
    Single posts we’ve created for clients (and for this very blog) have ranked in search engines for years, sending a steady stream of monthly traffic to key articles on our sites. To make money, you gotta spend money. Despite making every CFO’s head spin, the above phrase is an undeniable truth in the world of brand marketing.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 26, 2012
    [Blog] Seven Expert Social PR Guides and Tips
    Wendy Marx offers 10 tips for amplifying hard-earned media coverage, such as promoting your press in your blog, spreading the word via social media, linking to your news from appropriate LinkedIn groups, and “Rework(ing) an article to function as an abstract for a speaking proposal.” So how exactly does PR support SEO efforts?
  • BIZNOLOGY  |  TUESDAY, JUNE 19, 2012
    [Blog] Adventures in Frictionless Sharing
    More recently, I have fallen madly in love with GaggleAMP , a tool that allows this blog to automatically share itself through the LinkedIn, Facebook, and Twitter profile accounts with 211 folks who have opted in to become members of my Gaggle, sharing without friction–automagically and pre-authorized. What is it, you ask?
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog] New Changes Coming to Google Adwords
    Check out Search Engine Land and the Adwords Blog to learn more. Visit our SEM blog category to stay on top of the newest trends, as well as gain additional information. Get marketing tips delivered weekly with the VR Buzz. © 2014, VR Marketing Blog. Just as the seasons are changing, Google Adwords is changing, too.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 2, 2012
    [Blog] 3 Reasons Why Your Paid, Owned & Earned Media Don’t Work Together
    Reasons Why Your Paid, Owned & Earned Media Don’t Work Together is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Three categories have long dominated the way marketers approach media: there’s the ads you buy, the press coverage you earn, and the content you own.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Blog] The Secret To A Better Customer Experience
    ” You are taken to the homepage of our Business Innovation blog site. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. You may not realize it but you don’t see the same featured story everyone else sees. The Age of Personalization.
  • HUBSPOT  |  MONDAY, SEPTEMBER 17, 2012
    [Blog] 40 Ways to Get Banned From the Top 5 Social Networks
    That means if you're posting an image from your blog post, that better be copyright-free! 3) Automating your Pinterest content. Whether you wanted to use it in blog posts, on your Facebook page , to get a list of links -- whatever -- you can't do it. So if you put, say, a link to your blog in, oh I don't know, the 'Name' field.
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 8, 2010
    [Blog] 100+ SEO Resources for B2B Marketers
    By better understanding the basics of search engine optimization (SEO), which is the process of making sure search engines can find your website or blog, marketers can increase the value of their social media programs. Hubspot offers a ton of blog posts, webinars and other resources on their topic hub about Search Engine Optimization.
  • WRITTENT  |  FRIDAY, JULY 12, 2013
    [Blog] Hollywood-Style Taglines, Coffee Shops and Other Brilliant Content Strategy Insights
    Your Business Blog: The Corner Coffee Shop. If your content marketing isn’t driving return on investment, you may need to transform your blog into more of a hangout, sort of like a coffee shop. Some of this week’s best insights on B2B content marketing for advanced practitioners come from the Eloqua blog, thanks to Amanda F.
  • HUBSPOT  |  FRIDAY, FEBRUARY 4, 2011
    [Blog] 30 Most Influential Venture Capitalists on Twitter [VC Remix]
    Recently, Mark Fidelman wrote a great blog post on the Top 30 Most Respected Venture Capitalists. He used sentiment analysis, reviews from entrepreneurs, and a number of surveys to come up with his rankings. TwitterGrader takes a number of factors into account when calculating a specific Twitter account's influence. Connect with HubSpot
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 4, 2015
    [Blog] Beyond Content Shock: The defining trend of 2015 is Content Ignition
    Engagement on our blog is down by 50 percent even though we are investing in more consistent posting and highlighting great customer stories and adventures. There were a remarkable number of blog posts written about the subject — more than 700 so far. We occupy (and dominate) a small but profitable extreme sport niche. William B.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Blog] How to Prepare for Your Next Job Interview
    The areas the tool critiques are: blogging, social media, SEO, lead generation, and mobile. For example, if you find the company is not regularly publishing blog posts, during your interview you can ask about it, saying something like, “I noticed your team isn’t blogging regularly and I’m curious to know why.” Let’s be honest.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 16, 2015
    [Blog] 9 Tips for Taking Top-Notch Smartphone Photos
    Do you take photos to use in your emails, or to post on your business’s blog, website, or social networks? Send emails with top-notch smartphone photos by using VerticalResponse – It’s free up to 1,000 email contacts. © 2015, VerticalResponse Blog. Don’t zoom. It sounds simple, but simply get closer!
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