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  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 3, 2011
    [Blog] Thank you for 2010, readers
    Here’s a year-end summary of the readership at Fearless Competitor, the lead generation marketing blog. By midnight on December 31, 2010, our lifetime reader total was a hair under 37,000! That is mind-boggling.
  • HINGE MARKETING  |  FRIDAY, JANUARY 1, 2016
    [Blog] Understanding Content Targeting: 6 Steps to getting it Right
    Related Stories Professional Services Marketing Today’s Blog Roundup Best Website Techniques for Greater Online Lead Generation Busting 12 Myths about Marketing Automation Tools. Does your audience really understand the relevancy of the services you offer? Additional Resources. How Hinge Can Help.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 14, 2012
    [Blog] Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts
    by Dayna Rothman In 5 short years Copyblogger has evolved from a simple blog to a media company with over 90,000 customers. In this blog post, Brian discusses how for years he used “agile content marketing” as his go-to method for creating content. See the best of the worst and be sure to check your blogs before you post.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Blog] The Power of Word of Mouth Marketing & How You Can Do It
    The Power of Word of Mouth Marketing & How You Can Do It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Power of Word of Mouth Marketing & How You Can Do It appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But How Do You Do It?
  • SNAPAPP  |  THURSDAY, OCTOBER 8, 2015
    [Blog] 6 "Boring" Companies Making Amazing Content
    Their blog offers cutting-edge insights into the human resources field, serving as a go-to resource for the community at large. With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. Take a look! Xerox. Stay tuned!
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 5, 2011
    [Blog] A research perspective on social media’s performance
    Posting on the B2B Lead Blog, leadgen guru Brian Carroll recounts reading through one of his LinkedIn B2B LeadGen Roundtable’s threads, and being struck by the evident disconnect between the “expert” hype surrounding social media and the skepticism for its lead-generating prowess among in-the-trenches marketers. B2B Web Strategy Social Medi
  • PAUL GILLIN  |  SATURDAY, JUNE 29, 2013
    [Blog] Gordon Gekko is So Last Century
    Just like they did with e-mail and the Internet, Eighty-two percent of emerging market professionals and 41% of developed market professionals agree that blogs, information from social media or crowd-sourced information on the Internet are highly useful in helping to understanding an issue or news item. and the U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Blog] Highlights from my #SMMW keynote speech
    This blog post explains the idea of changing your marketing goals in detail. The best part of my job is meeting fans of the blog and my books in real life and that’s why I love this event so much. This blog post explains the idea of changing your marketing goals in detail. What a great event. Resources. Reach. Resources.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Blog] 45+ Reasons to Attend the Social Tools Summit
    Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Author information. Neal Schaffer. Neal Schaffer. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 1, 2015
    [Blog] Spark New Results from Your B2B Marketing at Mid-Year
    Over the years I have seen that investing in marketing even has some intangible benefits for your business ( read my blog post about that here.). If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track.
  • HUBSPOT  |  SATURDAY, JANUARY 16, 2016
    [Blog] 5 End-Of-Day Rituals That’ll Make Your Mornings Way Easier
    This post originally appeared on HubSpot's Sales Blog. Check out this blog post for more information on incorporating stand-ups into your daily routine. To read more content like this, subscribe to Sales. In my freshman year of high school, I was on the cross-country team. And it’s the same in the workplace. 1) Do a stand-up.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 12, 2015
    [Blog] Why Brands Should Consider Working With Travel Bloggers
    Kristen is passionate about content marketing and blogging because of the collaborative aspects these trends in marketing have taken. One of my favorite things about blogger outreach as a marketing strategy is thinking outside the box and coming up with creative ways to reach new consumers. Blogger Outreach
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 4, 2013
    [Blog] How Do You Define and Mine Modern Marketing?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Benchmark data, use case knowledge sharing, case study success examples, and hard numbers always highlight which Modern Marketers have got the right stuff. But as we know, the buck doesn’t sop there.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 14, 2011
    [Blog] 33 (of the) Best Marketing Strategy Guides and Insights of 2010
    B2B marketing without creative has no punch by The Social CMO Blog. 15 Inspirational Quotes About B2B Marketing by Modern B2B Blogs. Six Secrets of Breakthrough Companies by The Six Disciplines Blog. Lead generation: Real-time, data-driven B2B marketing and sales by MarketingSherpa Blog. You decide. No, of course not.&#.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 8, 2013
    [Blog] Sales Prospecting Perspective Weekly Recap - Week of March 4, 2013
    So with that thinking in mind, this week's post share comes from Salesforce.com's blog written by SalesLoft CEO Kyle Porter. I closed out our blog week talking about content marketing strategies and offered a few tips for an effective content marketing strategy. Now, on to this week's recap. March 4, 2013. March 5, 2013. March 6, 2013.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 4, 2015
    [Blog] The Future of Modern Marketing As Seen by Global Experts
    If we get enough additional predictions, we publish them in a future blog post. Now that we have looked back at the past year of Modern Marketing we can look forward and predict the future. Predicting the future can sometimes be a tricky business. It is efficiency. More efficient content that serves the right audience. Lots and lots of data.
  • MARKETING ACTION  |  TUESDAY, MARCH 31, 2015
    [Blog] Translate Your Killer Plan into Day-to-Day Marketing Tactics
    In a previous blog post, Creating a Marketing Plan That Won’t Die a Slow, Miserable Death , we looked into how to go about planning for an upcoming year or quarter. To recap from the previous blog: Step one : Your executive team has identified business objectives for the upcoming year or quarter. Many companies miss this crucial step.
  • OPENTOPIC  |  SATURDAY, JULY 9, 2016
    [Blog] How to Outsource your Social Media Marketing to Maximise ROI
    Opentopic blog >> opentopic.com Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JULY 9, 2016
    [Blog] How to Outsource your Social Media Marketing to Maximise ROI
    Opentopic blog >> opentopic.com Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Blog] How to Outsource your Social Media Marketing to Maximise ROI
    Opentopic blog >> opentopic.com Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Blog] How to measure your content ROI
    Opentopic blog >> opentopic.com Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Blog] Want a Bigger Marketing Budget? Optimize Your LTV to CAC Ratio
    Opentopic blog >> blog.kissmetrics.com Almost every head of marketing, whether they are a CMO, VP, or Director of Marketing is thirsty for a larger marketing budget. With more money to spend, marketing can (theoretically) drive more growth. Marketing Technology Cmo undefined
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Blog] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    Steve Sachs, CEO of OneSpot, blogged “Content marketing may not look or feel like digital advertising, but its backend needs to work more like today’s existing programmatic ad technology stack for brands to really succeed in a digital environment.” Well AdWeek is over. We found out that Jerry Seinfeld loves advertising.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 23, 2015
    [Blog] “Get Certified” 2015 Resolution Update: eMagine is a Google Partner
    If you are an avid reader of eMagine’s blog, you may have caught my post from December 31, 2014, “ 2015 Resolutions Series: Get Certified! Google Analytics IQ & Adwords Certifications).” I could not be more excited to provide you with an update on our progress! – our Google Partner status. Beat the Veep.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 4, 2012
    [Blog] Are Broken Links Ruining the SEO Authority of Your Site?
    For example, if you operate a blog and want to link to a reference that you used within the post. The websites that need to worry about broken links the most are the sites that are the most active and continually adding content via a blog or an articles section. Photo credit: mag3737. Broken links can also be internal.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 25, 2015
    [Blog] Where Do We Find Original Content? (Short Answer: Anywhere We Seek It)
    Health Matters , Dignity Health’s blog (a Skyword client), takes this thinking to heart by tying what would otherwise be dense, medically-focused content to a tone that speaks directly to consumers at a basic level. But is that really such a sin? No, this isn’t a question of work-life balance. Embrace the Mundane. Anthem, Inc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 27, 2011
    [Blog] Marketing, Journalism, and Truth as Competitive Advantage
    Through blogging and technology like smartphone video cameras, journalism has been democratized. I have recently been working with the president of one of my B2B customers on a blog and a series of how-to videos to demonstrate their new robotic technologies. Has that changed in the social media era? A great question! Content as power.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 21, 2013
    [Blog] Collaborate for the Internet of Customers with 7 Ideas for 2014
    Collaborate for the Internet of Customers with 7 Ideas for 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Erick Mott | Tweet this First, congratulations to the entire Dreamforce community for a successful event with more than 100,000 attendees, exceptional conversations , and special guests.
  • HUBSPOT  |  MONDAY, MAY 14, 2012
    [Blog] 8 Ways to Solve Prospects' Problems Through Your Marketing
    1) Create how-to blog content. As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples' problems! If you'll allow me to get meta for a minute, this very blog post about how to be a problem solver is, well, solving a problem. You're in business because you provide solutions.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Blog] 12 Questions You Need to Ask Before Hiring an SEO Company
    One high-quality link from a credible, authoritative site is more effective than hundreds of low-quality purchased or machine-created links in blog comments. Better, is someone who follows popular industry blogs and participates in SEO forums and conversations. Hiring an SEO company or agency can be a daunting task.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 3, 2014
    [Blog] A Handy Holiday Marketing Calendar
    Next, determine what images, email templates, landing pages, postcards, or email, blog and social media copy you plan to use in your campaigns. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 4, 2014
    [Blog] Why Inbound Vs. Outbound Marketing is the Wrong Question
    Why Inbound Vs. Outbound Marketing is the Wrong Question is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Matt on Twitter @HeinzMarketing. Inbound marketing can be both highly effective and highly inefficient. Only 5 of 1,000 trial registrations were sales-qualified leads. It’s allbound.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 27, 2016
    [Blog] The business benefit of setting your knowledge free
    Despite the plethora of blog articles about that exciting new career path, I wanted to get first-hand advice from established indie writers. Despite the plethora of blog articles about that exciting new career path, I wanted to get first-hand advice from established indie writers. By Mars Dorian, {grow} Contributing Columnist. Wrong.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 21, 2015
    [Blog] Add Some Zen to Your Marketing with Optimonk
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Add Some Zen to Your Marketing with Optimonk appeared first on VerticalResponse Blog. All rights reserved.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 2, 2015
    [Blog] 6 Tips to Get a Logo Design That Gets Customers Talking
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 6 Tips to Get a Logo Design That Gets Customers Talking appeared first on VerticalResponse Blog. Is your business in need of a logo?
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 25, 2015
    [Blog] 4 Twitter Tools that Help You With Customer Service
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 4 Twitter Tools that Help You With Customer Service appeared first on VerticalResponse Blog. Twinitor. TweetDeck.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 24, 2016
    [Blog] 3 Ways to Navigate the MarTech Landscape
    While an entire book could be written on how to make sense of all of the MarTech solutions, let’s keep things simple for the purpose of this blog. Every year when this time rolls around, I personally really look forward to Scott Brinker’s updated Marketing Technology Landscape Supergraphic. I love it! Pride: MarTech is real. ”).
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 7, 2013
    [Blog] Sales Prospecting Perspectives Weekly Recap - Week of June 6, 2013
    We’ve also produced a few blog posts to help inside sales reps with their technique. But first, we’d like to share a post from Jay Gaines at Sirius Decisions Blog , CMO Imperative: Share the Terror. One of our BDRs, Maureen Wall, wrote a blog post on Tuesday reminding readers that “There’s no I in sales.” Monday, June 3, 2013.
  • SAZBEAN  |  MONDAY, OCTOBER 31, 2011
    [Blog] 5 Great questions to massively improve your results!
    Here are 5 great questions to help your business thrive in any economy: How many leads am I generating each day from my website / blog? I’m constantly amazed how many business owners pester people for leads at networking events, when their website or blog could be generating high quality leads for them every day. News & Notes
  • VIEWPOINT  |  TUESDAY, DECEMBER 18, 2012
    [Blog] PowerViews with Anthony Iannarino: Changing Business Models
    In addition, he is author of The Sales Blog , where he writes about sales and selling, sales management, the sales process, and what it takes to succeed. You can connect with Anthony and learn more about his work by visiting his blog: Anthony's Blog: www.thesalesblog.com. 2013 Predictions—Why Big Data Shouldn’t Be the Focus.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Blog] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • SAZBEAN  |  TUESDAY, FEBRUARY 19, 2013
    [Blog] 7 Simple Improvements to Increase Website Lead Generation
    One of the ways to do this is through blogging, but you could also build the content on your website with things like videos, how-to articles, product specifications, answering frequently asked questions, that sort of thing. Hopefully your website is doing more than just looking pretty (it does look good, right?).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 12, 2013
    [Blog] Re-thinking the future of TV in the Age of Binge
    Neicole Crepeau is the Senior Marketing Manager at Vizit Corporation , and blogs at Coherent Social Media. A different way to think about social media ROI The future of business: Six layers of customer engagement What a blog post will look like in 2020. By Neicole Crepeau, Contributing {grow} Columnist. Image from Umami.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Blog] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Back to Basics: What is Marketing Automation and Why Do I Need It Now? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 15, 2013
    [Blog] How to Find Your Brand’s Content Marketing Narrative
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How to Find Your Brand’s Content Marketing Narrative appeared first on VR Marketing Blog. Blake Mycoskie, founder of TOMS.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 23, 2011
    [Blog] Are Content Curators the power behind social media influence?
    I comb through blogs and articles on an almost daily basis, and share what I consider to be the best and most relevant mobile, social media, and online marketing news to my followers on Twitter. You can read more of her original material at her blog, Coherent Social Media or on Twitter where she is @neicolec. ? Let’s find out.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Blog] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    This post originally appeared on the Academy blog. 1) Blog Post Views. Tracking the number of views you get per blog post is great way to get quick feedback on your blog articles. How to Improve Your Blog Views. Measure blog post views to figure out which blog content is performing the best.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 7, 2013
    [Blog] Who’s the Hero of our Story? – Part 2
    Instead, print out this blog article and hand it to your VP of Sales. We recently wrote a post entitled Who’s the Hero of the Story? You are! The idea is simple. Salespeople are sick and tired of getting crappy leads from Marketing. You are our hero! You are our Luke Skywalker! It’s not fair to you.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Blog] 24 reasons SEO and social media are inextricably linked
    81% of businesses consider their blogs to be an important asset to their businesses (source: Search Engine Journal ). If you provide the Google+ id while guest posting on a blog, you establish author rank and Google gives you credit for writing the article. 59% of marketers agree SEO has the biggest effect on lead generation.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Blog] 105 ways to build your email list | Tips, tactics, and best practices
    Promote your email by social media, website, and blog. Treat your blog home page like an email capture form. Require commenters on your own blog to provide addresses. Offer opt-ins to anyone “liking” comments on your blog. Establish a riveting blog that ends in an opt-in request. Fear not! Subscribe. ©
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 15, 2015
    [Blog] CrapChat, tight white pants and a few things to watch in 2016
    There is no wind on a blog. There is no wind on a blog. The Star Wars editon of Google pants. Let’s just get that out of the way. Yes this is part of the cherished and much-anticipated Marketing Companion Holiday Catalogue. It’s not just the dream book of 2016. This may be the Dream Book of the Century. . No it’s not.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog] How Empathy Will Grow Your Sales and Marketing Pipeline
    I’ll expand on these points during my Dreamforce session and in future blog posts. The post How Empathy Will Grow Your Sales and Marketing Pipeline appeared first on B2B Lead Blog. Writers note – This as a primer for my session at Dreamforce 2016 next week. Our customers aren’t saying, “We need solutions.” Closing thoughts.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 10, 2015
    [Blog] Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy
    Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 16, 2015
    [Blog] Facebook Video: Why It’s Time to Pay Attention
    The post Facebook Video: Why It’s Time to Pay Attention appeared first on Visually Blog. Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. Here’s the full article.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [Blog] Inbound Marketing Takes Time: How Should You Be Using Yours?
    Artillery B2B Marketing Blog > The Forward Observer Starting inbound marketing is like preparing a ship and its crew to go on a long sea voyage. The content should include frequent blogging, premium content (requiring registration on a landing page) like eBooks, whitepapers, buying guides, tip sheets, webinars, etc. Sadly, no.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 17, 2012
    [Blog] The Many Faces of the Dreamforce Attendee [Infographic]
    Embed The Many Faces of the Dreamforce Attendee Infographic on your website: The Many Faces of the Dreamforce Attendee [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller It’s finally here! From mannerisms to appearance to shared heroes, check out the graphic below to see where you fit in.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 6, 2015
    [Blog] 3 Tips to Wake up NonResponders & Boost Email Open Rates
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 3 Tips to Wake up NonResponders & Boost Email Open Rates appeared first on VerticalResponse Blog. All rights reserved.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 4, 2017
    [Blog] The Email Marketing Superhero: ALT Tag
    The Email Marketing Superhero: ALT Tag was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Email Marketing Superhero: ALT Tag appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. said no email marketer ever (unless it was sarcastic). One word: opportunity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 13, 2016
    [Blog] Batman, Pokemon, and an essential lesson from the heart of marketing
    Nintendo didn’t build the Pokémon brand through blog posts, affiliate ads, and infographics. Let me tell you about me and Batman. When I was a little boy, I would eagerly await each new episode of the old Batman TV series. It was campy and funny, but to me, Batman was real, and my first true hero. I dwelled in a cardboard Bat Cave.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Blog] The Definitive Guide To Lead Nurturing
    The Definitive Guide To Lead Nurturing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Ellen Gomes Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Why Is Lead Nurturing Important? Lead Nurturing b2b
  • VERTICAL RESPONSE  |  SATURDAY, FEBRUARY 1, 2014
    [Blog] What’s New Weekly – Calendar Scheduling with Appointlet [VIDEO]
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post What’s New Weekly – Calendar Scheduling with Appointlet [VIDEO] appeared first on VR Marketing Blog. All rights reserved.
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Blog] The Finance Marketer's Guide to Inbound Marketing [Free Ebook]
    It covers everything you need to get started with inbound marketing -- including blogging, downloadable content, email, social media, and calls-to-action. In this guide, you’ll learn: Why blogging is essential for the growth of your business online. One company increased its lead flow by 80%, driven primarily by its blog. Right?
  • BIZNOLOGY  |  TUESDAY, JANUARY 3, 2017
    [Blog] Has your Twitter engagement recently dropped?
    That’s the reason why I thought this PSA was worthwhile taking up an entire Biznology blog post — because this might be happening to you! In the last couple weeks, the notifications I have been receiving via my @chrisabraham Twitter handle have plummeted. Serious chirping crickets. I like it nosiest! Et voilà ! Good luck.
  • JUNTA 42  |  MONDAY, NOVEMBER 14, 2011
    [Blog] 8 Content Marketing Initiatives To Seriously Consider for 2012
    Can that blog post become a white paper series, Kindle eBook or even a printed book? Can that video story be transcribed into a blog post, broken apart and shared via Facebook, or transformed into a podcast? What can the base content offering (blog, video, etc.) I thought I’d share it with you. Who knew? How about P&G?
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 15, 2011
    [Blog] How Marketing Automation Supports Demand Generation & Lead Management
    Lauren Carlson of Marketing Automation Software Advice shared this whiteboard presentation by Carlos Hildago ( @cahildago ) of The Annuitas Group and she invited me to share it on this blog and comment about it. She asked that Jeff Ogden, President of Find New Customers (and the host of Mad Marketing TV ) share his insights.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 23, 2011
    [Blog] Happy Thanksgiving from Find New Customers
    This blog is taking a few days off and Mad Marketing TV does not publish on Thanksgiving. Find New Customers wishes you and yours a happy and healthy Thanksgiving holiday. It returns on Thursday, December 1st. However, our annual Lincoln Thanksgiving address runs tomorrow. and every Thanksgiving).
  • OPENTOPIC  |  WEDNESDAY, MARCH 23, 2016
    [Blog] Announcing Artificial Intelligence (AI) week on Daily Fintech
    Opentopic blog >> dailyfintech.com What is the time lag from Science Fiction to reality? Arthur C. Clarke wrote about geostationary satellites in 1945 and it became reality 20 years later, but Clarke’s work was more grounded in science than the Kubrick classic 2001 featuring the Hal AI computer. It is such.
  • HUBSPOT  |  FRIDAY, OCTOBER 25, 2013
    [Blog] 10 Do's and Don'ts for Using Stock Photos in Your Marketing [SlideShare]
    Stock photos get super expensive if you’re going to use them everywhere; there are lots of weird and creepy photos that leave you wondering who the heck took them – or would want to use them; and then when you see them thrown in randomly in someone’s blog post or website, you cringe a little inside. Stock photos get a lot of hate.
  • BIZNOLOGY  |  THURSDAY, JULY 21, 2016
    [Blog] How most Social Media experts are wrong about LinkedIn
    Now, don’t get me wrong, I usually love Jay’s blog content on ConvinceandConvert.com. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. You see, it’s a wrong message to the wrong audience.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Blog] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    For example, back in January, we ran the 30-Day Blog Challenge. 30-Day Blog Challenge Tip #26: Speak Visually [link] #blogfor30 pic.twitter.com/kILzaD9yoA. Images are crucial to making your marketing stand out, especially on Twitter. Though images themselves can help boost your presence, some are better than others. Let''s dig into it.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Blog] Unique Ways to Build Your Email List
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Unique Ways to Build Your Email List appeared first on VR Marketing Blog. So far, so good. Don’t know how to create one?
  • MARKETING ACTION  |  FRIDAY, DECEMBER 28, 2012
    [Blog] Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone!
    Incoming search terms: blog act-on com building-a-blueprint-for-sales-and-marketing-success-step-5-pick-up-the-phone blog act-on com blueprint content marketing The post Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone! appeared first on Marketing Action Blog - Act-On. It all leads up to this.
  • VIEWPOINT  |  TUESDAY, MAY 19, 2015
    [Blog] Dead is Dead! (At Least in Sales and Marketing)
    I wrote another blog about this concept that you can find in Top Sales World’s magazine here. Have you noticed how many things are dead these days? Cold calling is dead. Outbound marketing is dead. Many say that even marketing as a whole is dead. I grew up during a time when it seemed like a lot of things were dead: Paul was dead. You bet.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 4, 2013
    [Blog] 3 Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness
    by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Alexandre Papillaud , Director, Global Demand Center at McAfee. 3 Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 8, 2015
    [Blog] How To Get Your Emails Delivered to Even the Most Remote Inbox
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How To Get Your Emails Delivered to Even the Most Remote Inbox appeared first on VerticalResponse Blog. 74.116.91.0/24.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Blog] 3 SEO Basics for Content Marketers
    To make it easier, when you’re devising the titles of your blog pieces or content, you should try and put the key term in the title. Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. You shouldn’t be.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Blog] 5 Ways to Make Your Social Media Marketing Rock
    For every four educational or entertaining assets (think infographic, blog, or industry news article) we share, we then offer one soft/mid-level promotion (a more solution-focused asset) and one hard/late-stage promotion like a demo. Author: Lisa Marcyes Have you ever looked around during a rock concert? It may have seemed like utter madness.
  • CEROS  |  MONDAY, MAY 23, 2016
    [Blog] The Technical Side of Human-to-Human Marketing
    This post, The Technical Side of Human-to-Human Marketing , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The post The Technical Side of Human-to-Human Marketing appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading!
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2016
    [Blog] 15 Website Must Haves for Driving More Inquiries and Applications [New Ebook]
    For schools, having a great website is no longer an added bonus. Parents and students alike make decisions online, and your website has a great deal to do with that process. The good news, is that it no longer takes an entire IT department to turn a mediocre website into a great one. You'll learn all about: Inbound links. On-page SEO. Meta Tags.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 10, 2014
    [Blog] Four ideas to overcome content saturation in your niche
    It is, for many reasons, and if you have read this blog for a period of time, you know how hard I fight for quality in each and every post. It is, for many reasons, and if you have read this blog for a period of time, you know how hard I fight for quality in each and every post. Content saturation is a legitimate strategy. Hello.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 14, 2015
    [Blog] Why Marketing Analytics And Metrics Are Related But Not The Same
    Metrics are standards of measurement: Activity measures – number of new blog posts or the number of events, and the associated hard and soft costs of those activities. Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. This is wrong, because they are not the same. .
  • WRITTENT  |  TUESDAY, JULY 2, 2013
    [Blog] Creative Marketing Ideas From 10 Great Thought Leaders
    Blogs may not be the primary highway for content in a decade, but consumer’s love for a narrative will likely never die. There are companies that use creative marketing ideas on their blogs, and there are others who have achieved the designation of a Content Brand (with a capital C and B, of course). Gary Vaynerchuk - @GaryVee.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 16, 2012
    [Blog] The Leadership Gap in B2B Marketing
    But when I look across the social landscape, how many CMOs are active on twitter, blog or engage directly with customers on digital channels? And yet much of the B2B Marketing conversation is still on generating leads. This is why I believe we have a leadership gap in B2B Marketing today. Change is coming to B2B Marketing. Are you ready?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 19, 2014
    [Blog] Need New Customers? Get Happy Employees
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Actively disengaged employees outnumber engaged employees by 2-1. Why is this important for marketing strategy? Because the role of marketing is to get and keep customers. Need proof? Strategy
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Blog] 7 Shameless Tactics Marketers Use to Lure an Audience
    We use this tactic in our blog posts all the time. Just take a look at one of our blog posts LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. That blog post has received over 33,000 views and triple digit inbound links. Slow and steady wins the race. 1) Cute Animals. Big whoop! That's.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Blog] Build a Content Marketing Calendar, Customers Will Come
    Meanwhile, customers are eagerly awaiting our educational emails, super sales, bangin’ blog posts and shareable social updates. Will you create promotional emails, newsletters, videos, blog posts, Twitter and/or Facebook updates? The longer the content takes to produce (blog post vs. tweet), the earlier you should plan ahead.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 9, 2013
    [Blog] What Is A Social Business?
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. What is a Social Business? Makes sense, right? Photo Source.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 17, 2012
    [Blog] How Social Selling Changes Everything for Marketing
    How Social Selling Changes Everything for Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post comes from Ralf VonSosen, who currently leads marketing for LinkedIn’s Sales Solutions business. We know the backstory all too well. Ralf VonSosen.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 25, 2013
    [Blog] Inbound B2B Marketing: Why Content Is The New Coin Of The Realm
    Artillery B2B Marketing Blog > The Forward Observer Quality content is becoming more important than marketing budgets. Here''s why. In marketing, one of the biggest shifts created by the internet is from space to attention. Before the Internet, marketing''s core constraint was space. Money was the most important factor. What say you?
  • WRITTENT  |  SUNDAY, NOVEMBER 16, 2014
    [Blog] 7 Ways to Spot Epic Copywriters for Your Site
    Not just a website, but one that is active (check out the blog), was obviously professionally developed, and makes you feel confident about procuring their services. If you run a search on their name, you might come across guest posts, blog comments, forum discussions, etc. Need some web content for a landing page? Image source.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 23, 2013
    [Blog] 5 Ways B2B Companies Can Generate Leads on Twitter
    This can be via blog and news posts, new sections or products which have launched or anything else of interest to your customers. You could mention a blog post they’ve written or comment on some of their business news – anything that opens a conversation. Why not use Twitter as part of your new business strategy?
  • LATTICE  |  MONDAY, DECEMBER 14, 2015
    [Blog] Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel
    Joe Chernov of InsightSquared via the Engagio blog. How do you know two B2B marketers are talking about account-based marketing? Their lips are moving. – All jokes aside, get ready for account-based marketing to explode. More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Blog] 10 Retail Marketing Ideas to Boost Sales
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 10 Retail Marketing Ideas to Boost Sales appeared first on VerticalResponse Blog. If so, was the campaign a success?
  • VERTICAL RESPONSE  |  THURSDAY, JULY 23, 2015
    [Blog] How to Make Your Emails Pop in the Inbox
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How to Make Your Emails Pop in the Inbox appeared first on VerticalResponse Blog. What do you ultimately want the reader to do?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 14, 2013
    [Blog] The Cost of Delaying Marketing Automation
    Re-use old blog posts. The Cost of Delaying Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller You’re not a marketer if things aren’t hectic and your organization isn’t busy. But don’t let the delay go on too long. Objection. Response. “We You’ll always be busy.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Blog] Social Pro Case Study: Creating a Presence on Facebook
    The blogging program for 365 Healthcare Staffing uses through the Haley Marketing Group provides a great basis of original content for its marketing. We supplement the blogging content with job postings, inspirational quotes or applicable content from other sources like Forbes, Inc, etc. Where’s It Go From Here? Why would we do that?
  • WRITING ON THE WEB  |  TUESDAY, JANUARY 19, 2016
    [Blog] 6 Big Content Marketing Challenges of 2016
    If you’ve been reading my blog for any length of time, you probably know that I do not believe in new year resolutions. When I think about expressing care for my clients and readers, it shows up in the quality of my work: I care if my blog has high quality, relevant content that helps readers. How to start a blog.
  • PUZZLE MARKETER  |  TUESDAY, MAY 29, 2012
    [Blog] Social Media Boosts Organic Search Results [Infographic]
    Although maybe not the most perfect experiment, it appears the answer is “Yes” Read more about this infographic from the great blog post by Mind Jumpers. Tasty Placement , a search engine optimization and digital design company, attempted to solve the question “Can social media activity boost organic search ranking?”
  • WRITING ON THE WEB  |  TUESDAY, JUNE 28, 2011
    [Blog] Facebook Fan Page: Top 5 Reasons to Have One
    Blog this on Blogger. Connect Your Blog to Facebook Automatically. Feed Your Blog Automatically to LinkedIn & Twitter. Top Ten Reasons to Do an Ezine AND a Blog. As some of you know, I’m not an avid Facebook fan, but as a business owner, I don’t ignore the fact that so many people use it daily. Digg this!
  • WRITING ON THE WEB  |  MONDAY, MAY 30, 2011
    [Blog] Remembering Family and Other Pillars
    Blog this on Blogger. Related posts: Great Blog Content: 4 Writing Pillars. Blog World Expo: The Blog Squad in Las Vegas. Back in the U.S., it’s Memorial Day when Americans honor our soldiers who died in service. He was on a ship in the Pacific during World War II that was blown in half by the Japanese. Digg this!
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