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  • MODERN B2B MARKETING  |  MONDAY, JANUARY 13, 2014
    [Blog] Evolution of the Selfie-Obsessed Generation [Infographic]
    Evolution of the Selfie-Obsessed Generation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman 2013 was the year of the selfie. The term was added to the Oxford English Dictionary and deemed their “word of the year”! selfiesforlife, #therecanneverbetoomany.
  • WRITTENT  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] 5 SEO Writing Techniques to Consider in 2015
    Creating detailed outlines for your articles, blog posts, and web copy in advance does several things for you. The post 5 SEO Writing Techniques to Consider in 2015 appeared first on Writtent Blog. SEO writing techniques? It might be 2015, but content and search engine optimization still go hand in hand. Nobody will see it. Picture it.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 1, 2011
    [Blog] Social Media Is Not Like Selling Used Cars
    Then, when you join conversations as a marketer, you will understand social media etiquette better than you can learn it from any book, seminar or blog post. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. What makes you think you have a solution? Big #FAIL.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 2, 2015
    [Blog] 7 Time-Saving Apps Every Business Owner Needs
    Contact Wendy at WendyBurt@aol.com. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 7 Time-Saving Apps Every Business Owner Needs appeared first on VerticalResponse Blog.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 27, 2012
    [Blog] 5 Charts that Say Everything About the Tablet Market
    Subscribe to our blog! Charts that Say Everything About the Tablet Market is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Earlier this week, Microsoft made waves by announcing the company was entering the tablet wars. First off, the tablet market continues to grow.
  • BIZNOLOGY  |  FRIDAY, MAY 3, 2013
    [Blog] Tuning Your Investment in the Digital Marketing Funnel
    typical way to slice up the funnel is in terms of  Awareness, Consideration, Conversion, Loyalty, and Advocacy as shown in the diagram from Adam Cohen’s blog at right. With In this blog I will argue that the limitations of your analytics tooling should not influence your marketing investments. But it need not be so.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 25, 2014
    [Blog] 4 Things Your Email Recipients Want to Tell You
    Things Your Email Recipients Want to Tell You is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Today the United States marks Memorial Day, AKA the social summer kickoff. For marketers these past few days were prime time for email marketing escapades. ” 2. ” 4.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 1, 2014
    [Blog] How to Set up LinkedIn Sponsored Updates
    To get more marketing tips and advice, subscribe to the VR Buzz. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How to Set up LinkedIn Sponsored Updates appeared first on VR Marketing Blog.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 14, 2016
    [Blog] Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy
    Anyone can blog on LinkedIn now, and if your employees are writing for your company or industry anyway, they should repost or repurpose their posts for their LinkedIn Publisher profile. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. Contact Information. Connected Accounts. Great Images  .
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Blog] Target Your Best Prospects by Segmenting Your Best Customers
    Target Your Best Prospects by Segmenting Your Best Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Target Your Best Prospects by Segmenting Your Best Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Calculate the Customer Value.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 2, 2014
    [Blog] The Hidden Costs of Content Marketing
    How could managing a bunch of stupid white papers and infographics and blog thingies possibly take so much time? I’m a marketer, damn it, not a librarian. I don’t know how to do this and if I could outsource it I would. Hey kids, want to shoot your leads right to the bottom of the funnel just like that? But wait, there’s more. Curation.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 26, 2011
    [Blog] The Real Truth About Mexico
    At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers. I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Blog this on Blogger. Crime in Mexico.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Blog] 19 More Outstanding Social Media Marketing Guides
    Social Media 101: Branding for the PR-impaired marketer by MarketingSherpa Blog. While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Image credit: KISSmetrics. What are the best and worst times to post updates?
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 31, 2015
    [Blog] New Feature: Email List Segmentation [Phase 1]
    Take advantage of this deeper level of segmentation and watch how your engagement improves. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Segmented lists get more engagement. People who opened.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 8, 2013
    [Blog] What Marketers Should Know About Big Data – and How to Put it to Use
    by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Amanda Maksymiw , Content Marketing Manager at Lattice Engines , a company that delivers business applications to help marketing and sales predict and close their next customer. So why are marketers still hesitant to tap into this incredible resource? Wrong.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 18, 2012
    [Blog] 13 Events You Should Attend In 2013
    Subscribe to this blog and stay ahead of the big marketing events and trends of 2013. 13 Events You Should Attend In 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. New Media Expo (NMX AKA BlogWorld). 18-22.
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Blog] Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]
    This means that you should be making a conscious effort to use high-quality, engaging images in the content you end up sharing on Facebook, including blog posts, landing pages, etc. Do you have a blog post, ebook, whitepaper, case study, or landing page that is related to an image you're posting to Facebook? Pretty incredible, right?
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 15, 2014
    [Blog] Improving Your Bing Ranking With Quality Content
    In a new blog post by Bing, they give us insight into recent updates to their algorithms that increases their focus on Content Quality. This is nothing new to marketers as Google updates continue to reward quality content. The more keywords in page titles, META descriptions and on page content, the better chance you had a ranking. etc…).
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2012
    [Blog] Why User-Generated Content Is More Important Than You Think
    In fact, Socialnomics reports that if you take a look at the world's largest brands, 25% of their search results return user-generated content from review sites, blogs, and social media updates. Namely, their own blogs and online review sites. Generation Y as a Power Purchaser. Getting Started With User-Generated Content.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Blog] How to Become a Stellar Guest Blogger
    Home About Lisa Create a Website Create a Blog Get This Theme Submit Guest Post Contact 2 Create a Website Blog Your guide to building, promoting and monetizing blogs and websites. Her strategy for guest blogging is superb, and it’s why she’s been featured on so many high-profile blogs. Engage Yourself!
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog] Are You Guilty of These Marketing Word Crimes?
    Get started with VerticalResponse. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. We’ve all done it. You know what we’re talking about. Anyone?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 25, 2011
    [Blog] Chart Chat: Social Media Platforms and B2B Marketing
    Blogs rank second highest on this list, which means that original content is important to all B2B marketing efforts. While sharing and curating content on social sites like LinkedIn or Facebook; blogs, which are a source of most of a company’s original content, are a big contender for the top spot. Content is important! LinkedIn rules!
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Blog] The Top 20 Places Your Business Needs to Be Listed Online
    Host a business blog on the site. Sign up for the free  VR Buzz. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The use of Yellow Pages has declined over 50 percent in the last five years.
  • SNAPAPP  |  TUESDAY, DECEMBER 23, 2014
    [Blog] Best of 2014: Best Brand Quizzes
    Instead of simply creating a blog post to promote a new guide, Bizo created a quiz to make the content more engaging. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months. Here’s our roundup of the best brand quizzes from 2014. . Endicia: 3 Essential Facts About USPS Price Changes. More info  .
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 30, 2012
    [Blog] Brands Under Pressure: The Brand Lives in the Employees’ Voice
    Take, for example, this site, the AT&T Networking Exchange Blog. This post was originally published on AT&T’s Networking Exchange Blog. Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals.  Rather, they think of a brand as a whole entity. Real people. 
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Blog] 25 Must-Haves for a Remarkable Website
    We now need to consider integrating search , social media , content, blogging , and more with our websites. Blog often, and not just about yourself. The internet has fundamentally changed the way people learn and shop. business website is the central component of reaching potential customers, educating them, and convincing them to buy.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 21, 2014
    [Blog] 8 Holiday Fundraising Tips for Non-Profits
    Create a blog post or a video that highlights one person’s story. Send your holiday and end-of-year fundraising emails for free with VerticalResponse. © 2014, VerticalResponse Blog. The post 8 Holiday Fundraising Tips for Non-Profits appeared first on VerticalResponse Blog. Tip #1: Share stories. All rights reserved.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 4, 2013
    [Blog] CMOs You Should Watch in 2013
    CMOs You Should Watch in 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. The CMO is challenged to lead demand generation and drive successful selling initiatives. Aaron Goldman. Kenshoo.com. Jeanne Hopkins. SmartBear. Yahoo!
  • SCRIBBLELIVE  |  WEDNESDAY, MAY 25, 2016
    [Blog] How To Map Content To Your Conversion Funnel
    Use short and catchy micro-content on social media, blog content, and evergreen material with long-tail keywords that will earn shares and help your audience solve their problems. The blog is a great space to feature both in-house writers and guest posts from industry experts. The best place to start is with your customer personas.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Blog] Why Your Presentations Are Putting People to Sleep
    Though marketers slave over writing personable emails, engaging blog posts, and perfectly crafted tweets, when it comes to creating slide presentations, autopilot switches on. When we''re stuck writing a blog post, we look to bloggers we admire to get the wheels turning. And that''s not really that surprising. Literally. doubt it.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Blog] Drop the “Social” Prefix Already…It’s Just “Selling”
    Author: Ray Carroll “Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. But is this really the only thing sales teams should be focused on? In short, it seemed like a monumental waste of time. It was like trying to find a needle in a haystack. Let’s go deeper though.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 28, 2014
    [Blog] Does Your Marketing Strategy Align With Your Goals? A Story
    Luckily, Pete had been keeping up with several industry-leading marketing blogs and is pretty well-versed in the techniques necessary to drive more business online. He knows from reading these blogs that they''ll need to start publishing more content, and that it takes time (usually around three months) to start gaining traction.
  • TONY ZAMBITO  |  FRIDAY, MAY 13, 2011
    [Blog] Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior
      Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence.  Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month. 
  • VERTICAL RESPONSE  |  FRIDAY, MAY 29, 2015
    [Blog] 15 Hygiene Tips to Keep Your Email List Clean as a Whistle
    Tip No. 8: One of the simplest ways to collect email addresses is with a sign up form on your website or blog. Contact Wendy at WendyBurt@aol.com. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Blog] Top 5 Sessions to Watch at Marketing Nation Online
    In this blog I’ll disclose some insider knowledge about what’s coming your way and share five sessions you really won’t want to miss come September 14th : 1. Author: Mary Kate Francis The  Marketing Nation Online: Tomorrow’s Marketer  is right around the corner! The options are endless! This is why you’re all attending, right?
  • MARKETRI  |  TUESDAY, FEBRUARY 11, 2014
    [Blog] Advertising in Lawyer Ratings Publications: A Goldmine. But Not for Your Law Firm!
    This could be content in blog posts, white papers, FAQs, online webinars, video blogs, etc., to attract your target audience in such a way that inspires them to contact you for more information. Is it worth the time, the effort, and most importantly – the cost? Her response was ‘I can take care of that for you.’
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Blog] 6 Critical Lessons You Need to Learn From Your Sales Team
    The reason you do anything in marketing -- write blog posts, send emails, tweet cool insights, host events -- is to guide prospects through different stages in the buying process. For example, even though your blogging efforts are mostly top-of-the-funnel (TOFU), they can also help your sales team close deals, if positioned properly.
  • SCRIBBLELIVE  |  THURSDAY, FEBRUARY 11, 2016
    [Blog] Marketing to Baby Boomers [Infographic]
    The post Marketing to Baby Boomers [Infographic] appeared first on Visually Blog. There are four living generations in America, and each has a different set of experiences and goals. Here are some the basics on marketing to Baby Boomers: Baby Boomers want to be reminded of their accomplishments and look towards the future, not their age.
  • ACSELLERANT  |  TUESDAY, APRIL 15, 2014
    [Blog] How to Get Your C-Suite Targeted Videos Seen by Your C-Suite Targets
    In the last blog post I covered why video is the best vehicle for C-suite consumption of your marketing message – what the content should be and how to produce a video they’ll watch. You still have to get the video in front of them, though. Video SEO There are tons of statistics concerning the […].
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 2, 2014
    [Blog] 5 Sales Prospecting Strategies for Overcoming Call Reluctance
    You can connect with Matt via Twitter or his blog. Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. It starts with a hesitation. It becomes an objection. It festers into a doubt. And it costs your company leads. What I’m talking about is sales call reluctance.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 7, 2015
    [Blog] Survey Reveals The Best Tone of Voice to Take with Customers
    The study shows that you should always consider their feelings and create support emails that offer a casual yet professional tone. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • NUSPARK  |  SATURDAY, MAY 5, 2012
    [Blog] SEO, Meta Descriptions, Content, and Generating Leads
    Because of the 2009 date, this page is a blog, so I would skip this listing. . Hi, It’s Paul Mosenson, President of NuSpark Marketing.  I welcome a guest post from our chief SEO tactician, Elizabeth Donkus. You’ll find this interesting. Most SEO people aren’t marketers. as a factor for ranking. This is a good one.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 18, 2012
    [Blog] How to Make Your Data Squeaky Clean
    How to Make Your Data Squeaky Clean is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Data can get out of hand. No question it’s a valuable part of your marketing, but sometimes it can feel like a big mess. But you don’t need to throw your hands in air. Naming Conventions.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 13, 2012
    [Blog] What is Social Demand Generation?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this “In preparing for battle I have always found that plans are useless, but planning is indispensable.” – Dwight D. Eisenhower. Marketers have long been used to drawing up plans. Plans make us feel prepared and safe. Be Engaging.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Blog] The 15 Best LinkedIn Pulse Articles On Marketing
    And now I’m seeing almost as much traffic and engagement there than I receive on my blog. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. started publishing on Slideshare in July of 2010. Thousands of new visitors every month!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 2, 2012
    [Blog] The New Market for Social Media Consultants
    Neicole   Crepeau  is the Senior Marketing Manager at Vizit Corporation , and blogs at  Coherent Social Media. By Neicole Crepeau, Contibuting {grow}  Columnist. To date, most social media consultants have focused on helping organizations use social networks for marketing and  customer service. What is social collaboration? Think Yammer.
  • ACT-ON  |  MONDAY, APRIL 11, 2016
    [Blog] 10 People You Should Follow on Twitter if You’re in Marketing
    She’s the author of the Pamorama blog, which provides content related to “building buzz in a connected world.” Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming.
  • WEBBIQUITY  |  MONDAY, APRIL 30, 2012
    [Blog] Why Twitter Needs to Change to Keep Up with Social Media Marketing
    Unfortunately, it’s a much more difficult tool to use properly than Facebook or a blog. Where you can build a small, dedicated following with a blog, or a larger, somewhat-involved following on Facebook, you’re building an enormous and barely connected at all following on Twitter. Guest post by Nisha Kaushal. Public Image.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 11, 2013
    [Blog] In Digital Marketing, Good Writing Matters, Too
    That’s what I’m here to blog about. Photo credit: MarkGregory007. Many of the other bloggers here on Biznology focus on the technological aspect of digital marketing, i.e., coding the content so it is likely to be found more easily via search. But Why should you learn to be a better writer? Here are some other tips: Be an internal “reporter.”
  • HUBSPOT  |  THURSDAY, JUNE 21, 2012
    [Blog] 14 Unique Types of Content Every Marketer Should Try
    And if that’s the case, you likely already have a blog, some lead-gen offers, and some social media accounts put to good use. But recently, the blogging platform Tumblr has brought GIFs back into fashion with a passion, and we think these fun animations can add an interesting visual element to your marketing content. The topic?
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Blog] CrossFit Meets Inbound: Your Regimen for Rock Hard Marketing Metrics
    Write 1 well-optimized blog post. Find a keyword phrase for which you want to improve your listing position -- something that you rank on page 1 or 2 for -- and write a blog post about that topic. Take time to actively pursue acquiring online reviews from your customers -- this blog post will teach you how. Monday. Tuesday.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Blog] The 4-Hour Marketing Workweek
    Create Blog Content - 30 Minutes. You can create a week's worth of blog content in 30 minutes? At the beginning of every week, sit down and think of the topics you'd like to publish on your blog the following week. To save yourself even more time, ask the writer to include internal links within the blog copy. Me neither.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Blog] How to Define the Lead of Your Company’s Dreams [Infographic]
    Author: Maggie Jones Defining the perfect leads for your company is like setting up a perfect blind date. Is he up to your company’s standards? Does she have similar interests, or will the conversation fall flat? Is he even “on the market”? Will there be any chemistry? View the infographic here. Demand Generation
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 16, 2016
    [Blog] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    He is an evangelist, speaker, author who wrote the best-selling book – Lead Generation for the Complex Sale.  I’ve got a dog-eared copy, and he’s got a very, very well-known B2B lead blog with 20,000 people on his LinkedIn group. The post 5 Ways to Immediately Boost Account Based Marketing (ABM) appeared first on B2B Lead Blog. Break].
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 20, 2015
    [Blog] Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons from Apple
    It’s far easier to get to know each other and create a lasting connection when you’re in direct contact - when a customer walks into your store, calls your office, comments on your company blog , gives feedback on your new website design, or responds to an email offer. ” © 2015, VerticalResponse Blog.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 2, 2012
    [Blog] Manufacturing Infographics for Content Marketing
    Shareable content increases awareness about your company and drives more traffic back to your site or blog. Infographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics have been around for a while and are used to communicate complex concepts visually and easily. Infographics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 23, 2013
    [Blog] Trash talk: 5 business lessons from a 10-year-old entrepreneur
    You can connect with Ryan on  Google+  or  visit his blog  Content Warfare. By Ryan Hanley, {grow} Community Member. In my small hometown, Thursday was recycling day. Every Wednesday night the town folk would collect all their bottles and cans and walk them out to curb in a blue recycling bin to be picked up the next morning. Trash talk.
  • VIEWPOINT  |  THURSDAY, MAY 2, 2013
    [Blog] Good Reads for B2B Sales - Busy People Don't Mean to be Rude
    Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via OpenView Blog. The Solution Selling blog highlights CSO Insights ’ 2012 Sales Performance Optimization Study where surveyed companies confess to lackluster hiring efforts. Motivate Your Sales Team with These 13 Ideas That Work.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 6, 2015
    [Blog] The Problem With The Story You Are Telling
    Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story. This article originally appeared on the Annuitas blog. Good, relevant content is more important than ever, because of a Panda. Back in May, 2014 Google released an update to their search algorithm, called Panda 4.0.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] 4 Attributes of Your Next Content Marketing Superstar
    For that reason, your content marketer should also be able to repurpose blog posts or other media to create and edit video content. 4. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. improving SEO and customer service. ?building
  • BIZNOLOGY  |  TUESDAY, JANUARY 10, 2012
    [Blog] How the Long Tail AdWords Approach Works for Blogger Outreach
    There will always be blogs that are out of your league and your target audience. If you are targeting only the top blogs, you’ll face immense competition and can easily be outgunned by bigger foes. Image via CrunchBase. Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced.
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 31, 2015
    [Blog] Employee engagement using iBeacons: The Misys case study
    Blog post and Slideshare. > How to bridge the Content Chasm: Slideshare. Who said innovation was the sole domain of B2C marketers? At the turn of the year - in the usual round of predictions for things to watch in 2015, proximity marketing was not short of mentions. All credit to Misys who charted uncharted waters. Content marketing
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Blog] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
    We see great examples in our inboxes, or even showcased in blog posts. For each product update you list, include a large, clear headline (sort of like how this blog post is set up) with brief descriptions underneath. Do you maintain a business blog for your company (hint: you should !)? But what about the follow-up email?
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Blog] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    Put the presentation on your website and blog. You can embed your presentation on your website or blog to encourage more views. Get more social tips and tactics by subscribing to the weekly VerticalResponse email newsletter. © 2015, VerticalResponse Blog. SlideShare. SlideShare averages 60 million unique visitors a month.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Blog] 5 Disruptive Social Selling Technologies
    Last week his post on disruptive social selling technologies was published on Jay Baer’s Convince&Convert blog. We’re republishing it here (with a best-practice canonical link ) so our Marketing Action blog readers can have access to it. KiteDesk seamlessly pulls clean data from Fliptop, Netprospex, ZoomInfo and Full Contact.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 12, 2016
    [Blog] The Internet we need to save
    miss the days when I could write something on my own blog, publish on my own domain, without taking an equal time to promote it on numerous social networks; when nobody cared about likes and reshares, and best time to post. Tom Webster and I have been doing a podcast together for nearly three years. ” What made it so? Mark Bernstein.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 6, 2015
    [Blog] 5 Tips to Make the Most of Your Small Business Saturday Strategy
    To find more small business marketing inspiration, check out Smallbusinessrevolution.org. © 2015, Vertical Response Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Representing 99.7 Expand your day. instead. Partner up.
  • THE FORWARD OBSERVER  |  MONDAY, JUNE 23, 2014
    [Blog] How Long Does Inbound Marketing Take to Reach Success?
    Artillery B2B Marketing Blog > The Forward Observer Are you interested in inbound marketing but worried about how long it will take to start working? Content (regular blogging, ebooks, videos, webinars, etc.). The more blog posts you have, the more leads you will get. Results are not immediate but they are long term.
  • WEBBIQUITY  |  MONDAY, JULY 2, 2012
    [Blog] How Much of Your Traffic “Should” Come from Search?
    Several factors impact the share of traffic that any marketer can expect to generate from organic search, including: Having an ongoing SEO program (including a blog). Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. Website age.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 5, 2015
    [Blog] 5 Smart Ways to Build B2B Thought Leadership with Content Marketing
    You’ve likely read blog posts explaining how to establish thought leadership in 10 Easy Steps or other such nonsense. Your competitors are likely pumping out blog posts and e-books to establish thought leadership themselves. Unless you’re Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? Wrong.
  • JUNTA 42  |  WEDNESDAY, OCTOBER 14, 2015
    [Blog] Discover 4 Key Differences Between B2C and B2B Marketers [New Research]
    To keep up to date, subscribe to our blog posts. B2C marketers meet more frequently to discuss their content marketing and find more value in those meetings than their B2B peers. The 2016 B2B survey results were released two weeks ago. B2C marketers meet with their content marketing teams frequently. 44% of B2B marketers).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Blog] 5 Social Media Tips From A Digital Native
    As a digital native, I’ve been immersed in the Internet, chat rooms, blogs and message boards since the mid-90s. The fact of the matter is that Twitter, Facebook and even a blog can’t function independently and don’t serve a purpose unless they are aligned with company objectives. Also “young.” I heard that one too. Start with context.
  • PAUL GILLIN  |  FRIDAY, JANUARY 13, 2012
    [Blog] Tips for Building a Quality Twitter Following
    make it easy to post tweets to interesting information I find. I use Dlvr.it to automatically post links to new entries on my blogs. I breached the 10,000-follower mark on Twitter yesterday. Nevertheless, I have to admit to taking some pride in this number because of the way I reached it. When I publish something, others help me promote it.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 4, 2011
    [Blog] Savvy Toolkit - The next generation presentation tool!
    have been singing the praises of Rick Altman and his "Why Most Powerpoint Presentations Suck and How You Can Make Them Even Better" for a while on this blog. I have long been an advocate for better powerpoint presentations. The logical next evolution of the powerpoint is to make it more hands on. Or so I thought!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 14, 2013
    [Blog] Why IT and Sales Need to Become Best Friends
    This is his blogging debut. Sales Prospecting Perspectives is pleased to bring you a post from Tom Diamond , IT Support Assistant and Business Development Representative at AG Salesworks. Contrary to popular belief, the Information Technology (IT) Department is much more than the tech people you go to when something is broken. Sales.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 5, 2016
    [Blog] More is Not Always More: Be Wary of the Volume Game in B2B Demand Generation
    More is Not Always More: Be Wary of the Volume Game in B2B Demand Generation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post More is Not Always More: Be Wary of the Volume Game in B2B Demand Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • WEBBIQUITY  |  TUESDAY, JANUARY 3, 2012
    [Blog] Best B2B Marketing and Sales Strategy Guides and Insights of 2011
    Find out here in some of the best blog posts and articles of the past year offering strategic guidance and insights for B2B marketing and sales executives. And Finally… Future Trends: 2012 Online Marketing & Technology Predictions by TopRank Online Marketing Blog. This evolution has changed life for sales reps as well.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, MAY 6, 2013
    [Blog] Tumblr's Advertising Challenge
      Twenty-nine million unique visitors signed in four days each week to gain access to 44 billion posts on 102 million blogs.   Blog content is highly visual and idiosyncratic.   The content categories aren’t channels per se just convenient ways to find blogs to follow. and Android app. So what’s a brand to do? 
  • SNAPAPP  |  THURSDAY, JUNE 9, 2016
    [Blog] 7 B2B Companies Making Pretty Funny Content (Plus How They Did It)
    Blogs. ConversionXL – Blog. Blog voice and narrative is tricky. With that being said, the more blogs a person reads, the more refreshing it often is to see prose with personality injected into it. Like ConversionXL, Punchline Copywriting’s website and blog is filled with playful writing. Thankfully, no. Websites.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 6, 2015
    [Blog] Sales Culture 101: How “More Cowbell” Shapes Strong Salespeople
    This is a blog about sales culture and how things like the cowbell shape it. Author: Chris Gillespie An open apology to the engineering, support, and marketing teams:  please excuse my cowbell. know that it rings loudly and I know that cubicles and drop-tile ceilings aren’t enough protection against it. Why You Need a Strong Sales Culture.
  • MODERN B2B MARKETING  |  MONDAY, JULY 18, 2011
    [Blog] [Infographic] Must-Attend Marketing Events: A Guide to Marketing Conferences in the U.S.
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Every year, millions of professionals across the country gather at various marketing trade shows and conferences meant to further careers, promote networking, and keep employees up-to-date on the latest trends. Did we miss anything?
  • HUBSPOT  |  SUNDAY, MARCH 23, 2014
    [Blog] How to Work Less, the Modern CMO & More in HubSpot Content This Week
    In this blog post , discover the details of the survey as well as highlights from its results. Read this blog post to learn more about how to monitor and improve your own site''s load time. Find the answer to this question as well as what it means for your business in this blog post. This week in HubSpot content: time. Lewis.
  • MODERN B2B MARKETING  |  MONDAY, MAY 18, 2015
    [Blog] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
    Ways to Bring It with Your Marketing Automation Platform was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Shoot for the Stars! Ways to Bring It with Your Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Enhance Lead Nurturing.
  • VIEWPOINT  |  TUESDAY, JULY 17, 2012
    [Blog] Which is better in B2B Lead Generation? A $1,000 inbound lead or a $1,000 outbound lead?
    I asked this question on Focus.com a few weeks ago and got answers that surprised me. Knowing the B2B lead generation market like I do, here is what I expected to see : “The inbound lead is better because outbound is dead.” ” “Inbound rules. Stop interruption marketing.” This is not an anomaly. &rdquo
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 29, 2012
    [Blog] B2B Marketers: Integrate Marketing for Response Compression
    Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers are wondering how to stay “top of mind” with their prospects and customers. One way to do so is to integrate your marketing. Integrated marketing leads to response compression. How does it work?
  • HUBSPOT  |  TUESDAY, APRIL 30, 2013
    [Blog] Two Personas Every Marketer Should Care About, Even if They Never Buy
    However, there are lots of other uses for personas, and two in particular come to mind that (for the purposes of this blog post, at least). For example, HubSpot creates lots of content for different types of marketers; many of these marketers also have the power to share that content with their networks or link to it from their blogs.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Blog] 5 Tips For Improving Your Social Media ROI
    Tips For Improving Your Social Media ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Blog] Content Retargeting: A Marketer's Guide to Getting Started
    The WordStream blog has about half a million visitors each month and has seen a compound monthly growth rate of 8.4% At WordStream, we first identified a few key segments (as shown above): People who visited our blog. blog category visitors). Very low conversion rate ( under 2% ). For us, the answer was retargeting.
  • FATHOM  |  TUESDAY, MAY 14, 2013
    [Blog] Fathom’s Bold Chat Journey: Prepping for Implementation
    Rather than just implementing this cool tool and reaping the benefits, we wanted to blog about our experience and openly share our successes, opinions & takeaways with you. Welcome to Part I: Pre-Chat Jitters. … Read the rest The post Fathom’s Bold Chat Journey: Prepping for Implementation appeared first on Fathom.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 27, 2012
    [Blog] Are you on your customer’s A-List?
    Determine appropriate cadence for owned media (blog post), mailings, postings, tweeting, etc. You can follow him on Twitter @SocialSteve and visit his blog at [link]. By Contributing {grow} Columnist “Social Steve” Goldner. Good Golly Miss Molly.  I’ve been busy.  But I am sure it is very different for you. Right!
  • SAZBEAN  |  SATURDAY, APRIL 28, 2012
    [Blog] Top Internet strategy, marketing and technology links for the week of April 28, 2012
    Top Twitter Blog Marketing Tips  (Pro Blogger). Here are the top Internet strategy, marketing and technology links for the week of April 28, 2012… The Ultimate Digital Customer Service Guide  (Mashable!). Are You Worth of Social Media – The 2 Types of Talk Triggers  (Convince & Convert). What’s Your Lead Gen Weakness?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 22, 2015
    [Blog] If you can’t measure marketing ROI, find the right alternative
    Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. We’ve all seen it. No one cares!!
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 22, 2011
    [Blog] Laugh and Learn featuring @fearlesscomp | Episode 23
    Keep in mind that this blog publishes several times and day and seven days a week , so you’ll always find fresh content on b2b lead generation and marketing here. B2B Lead Generation | Laugh and Learn featuring @fearlesscomp. We believe in making Friday’s fun – and hope you agree. We What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 13, 2011
    [Blog] 3 Recommendations in Lead Management from Carlos Hildago
    In the Marketo blog, they recently published an interview and video with Carlos of the Annuitas Group, where he sat down with Jon Miller of Marketo. I was struck by something Carlos said and wish to share it here. The three things Carlos Hidalgo recommends to someone getting started with lead management include: Conducting an audit.
  • SALES ENGINE  |  WEDNESDAY, AUGUST 17, 2016
    [Blog] 5 easy steps to building ongoing thought-leadership content
    The development of ongoing, thought-leadership content has become the necessary element for a marketing program that increases visibility and produces leads, but it’s not enough simply to publish a blog or white paper anymore. The video can also be edited and inserted into blog posts, articles and white papers. What were the responses?
  • SYNECORE  |  SUNDAY, APRIL 20, 2014
    [Blog] Marketing Eggcellence: The Top Branded Easter Campaigns
    For today''s Sunday holiday blog I went on an Easter ad hunt and rounded up some of the top branded Easter campaigns.so let''s hop to it! 1. Historically observed as religious holiday, countries across the nation have grown to recognize Easter as a family tradition of morning brunch and egg hunts. Cadbury. Target. M&M''s.
  • ACT-ON  |  THURSDAY, JUNE 9, 2016
    [Blog] 3 Tips to Shrink Your Long Enterprise Sales Cycle
    This is the point in the blog post where I morph into a thought-leading salamander.). 1. In fact, we share some of our voicemail and email expertise in the form of templates that can be located on our blog, Sales Wars. While many of these folks give sound advice, the reality for some of us is that we simply have a long sales cycle.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [Blog] Marketing Trend Watch: 2014 Planning Survey
    As we’ve recently discussed on the blog , consumers today are living in a multi-channel (or even omni ­channel) world and their relationships with brands need to develop on social, mobile, through email, on websites, and beyond. Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 14, 2013
    [Blog] Get More out of your Marketing Automation with Interactive Content
    Depending on your specific needs and objectives, this content may be published on websites and blogs, in emails or on social channels including Facebook, LinkedIn and Twitter. Get More out of your Marketing Automation with Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • HUBSPOT  |  FRIDAY, MARCH 30, 2012
    [Blog] Your Cheat Sheet for the New Facebook Page Timeline Design [INFOGRAPHIC]
    Feel free to pin it, share it, or embed it on your own website or blog. Are you ready for the transition? Time is almost up! According to Facebook , by the end of today, all business pages on Facebook will convert to the new page design , embracing the Timeline look whether you like it or not. Some businesses are scared of the change.
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