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  • MARKETING ACTION  |  WEDNESDAY, MARCH 13, 2013
    [Blog] 9 Tips for Tying Email and Facebook Together
    The post 9 Tips for Tying Email and Facebook Together appeared first on Marketing Action Blog - Act-On. Marketing Sherpa’s Email Summit for 2013 has come and gone, but the knowledge shared from it lingers on. Make sure to have an email opt-in in your Facebook page. Increase your opt-in conversion with social sign-in. Do the same with images.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 20, 2014
    [Blog] Catch up on New Pinterest Tools That Can Help Your Business
    For a small business, Rich Pins can be used to convey more about a product including its price, or even to share blog posts. For more inspiration, check out this blog post from Pinterest. Let us know in the comments! © 2014, VR Marketing Blog. Recipe pins encompass a picture, ingredients and cooking time.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Blog] 7 Reasons Agile Marketers Are Better at Their Jobs Than You
    So if you're a marketer struggling to make headway in an organization bogged down with bureaucratic BS, share this blog post to help incite the tidal wave of change. Have you ever had someone tell you that you can't publish a blog post until an editor, SEO specialist, and lawyer approve it? But it's not all that complicated a concept.
  • OPENTOPIC  |  WEDNESDAY, MARCH 9, 2016
    [Blog] Skift CMO Interviews: Booking.com CMO on the Right Mix Online and Offline, Global and Local
    Opentopic blog >> skift.com Booking.com CMO Pepijn Rijvers likens challenges in travel marketing these days to the adaptions that marketers had to master decades ago when radio emerged as an effective marketing vehicle. Booking.com Preview This Report What does today’s top-notch marketing organization need? Marketing Technology undefined
  • HUBSPOT  |  FRIDAY, APRIL 6, 2012
    [Blog] 11 Essential Elements of a Well-Designed Marketing Ebook
    Unlike blog posts, ebooks are high-commitment pieces of content because of their length, so you need to make sure you're demonstrating the value up front in a compelling way. For instance, one HubSpot ebook is titled 15 Business Blogging Mistakes & Easy Fixes with the subtitle, "How to Fix the Most Common Blogging Bloopers."
  • BIZNOLOGY  |  MONDAY, APRIL 8, 2013
    [Blog] SEO analytics data to pay attention to
    Photo credit: Search Engine People Blog. To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. In fact, Google Analytics provides website owners with so much information that it might even be a bit overwhelming. Typically Google is number one. Entrance Keywords.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Blog] When Influencer Outreach Crosses the Line – And How to Cross Back Over
    My business and personal relationship with Ann Handley has led to blog posts like this one. On one hand, my friends want to support me, so when I ask for guest blog posts, or Definitive Guide quotes, or video tips, or other content pieces, they’re more likely to say yes. Author: DJ Waldow I love people. We all have influence, right?
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Blog] 9 SEO Tactics That Just Don’t Work Anymore
    It is a good rule of thumb to think about what would entice you to click through. 6) Guest blog at a large scale to build SEO authority. Guest blogging has changed immensely since then. It's 2015 and SEO hasn't gotten any easier for digital marketers. By doing this, your website was sure to rank higher. Around Penguin 2.0,
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Blog] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? That’s a HUGE market for your business. So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. myself have had some pretty compelling results with Twitter. Happy tweeting!
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Blog] 10 of the Best Brands on Twitter (And Why They're So Successful)
    Just take a look at their reply tweets to see what I mean -- and read this blog post for a deeper dive into JetBlue's unique Twitter strategy. 2) Innocent Drinks. Read this blog post for a tutorial.). 4) DiGiorno Pizza. When it was first created, Twitter was designed mostly for individuals. 10 of the Best Brands on Twitter. 1) JetBlue.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Blog] What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff
    Perhaps the most tightly intertwined marketing channels are blogging, SEO, and social media; if you leave one out, the others suffer. Google's bots are also looking for websites to consistently update their content, for which blogging is a natural solution. Real-Life Companies Moving from Outbound to Inbound Marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 30, 2012
    [Blog] 4 Steps for Making Demand Generation More Social
    Steps for Making Demand Generation More Social is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Rob Bois | Tweet this Pick up any sales or marketing trade pub, and you’re likely to see that 2011 was the year of social.  The beauty of social is that it can be a relatively low risk, low cost endeavor. 
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Blog] How to Optimize Your Emails for Gmail's New Image-Heavy Inbox
    My feelings of special-ness did a complete 180 when I realized how our blog''s subscriber emails look in this new format. That''s our blog subscriber email. This is great for emails like blog subscriber emails that are automatically generated and sent frequently. See that little guy called out in the bottom right corner?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 12, 2015
    [Blog] MDC DOT Provides Marketing Automation for Direct Salespeople
    I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. This may not have done them justice since they are more specialized than that general description implied. It’s actually a crowded space, with companies like Balihoo and MindMatrix competing aggressively for sales.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Blog] 9 Ways to Make Your Marketing Analytics Actionable
    Identify Which Topics to Blog About. Use your blog analytics to determine which topics resonate with your target audience. To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Have you ever?
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 18, 2015
    [Blog] Emails That Encourage Customer Engagement
    Feel free to get creative and explore new ways to engage your audience through email marketing. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. How are you currently engaging your customers?
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Blog] Why Spam Commenters Are Better At Marketing Than You
    One of the worst types of spam is blog comment spam. You put you all of your effort into writing an awesome blog post only to find that all the comments on it are spam. What's even worse is when you don't realize a blog comment is spam. This could include simple things like customer profiles or video interviews for your blog. 2.
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Blog] A 3-Minute Investment That'll Make You a Better Content Creator
    When someone starts talking to us about becoming a blog contributor, the first question I ask is typically what they want to write about. Fast Company started a brilliant series recently called " Creation Stories ," a series to help educate people about the creative process. So, you know, your choice.). Here''s what he had to say.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 12, 2015
    [Blog] 4 Ways to Unleash Marketing Creativity at Work
    You will be surprised how many new blog, campaign, or content ideas you will have by the end of a week or a month. 2. Author: Libby Estell Marketing demands creativity. But the need for productivity often gets in the way. In fact, one study found that 80% of employees feel pressured to be productive rather than creative. the Post-It Note.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 22, 2012
    [Blog] 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit
    What trends will you be talking about? 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Blog] Top Marketing Predictions For 2014
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. also talked about the connection between personal branding, content marketing and social selling in a truly social business. think I had the topics right. Big Data marketing (personalization).
  • THE FORWARD OBSERVER  |  WEDNESDAY, APRIL 24, 2013
    [Blog] HubSpot's 2013 State of Inbound Marketing Report: The Good, The Bad & The Ugly
    Artillery B2B Marketing Blog > The Forward Observer HubSpot has released its fifth annual review of inbound marketing trends and tactics. The report confirms the wild west nature of the current marketing world. And as with any change, it''s accompanied by the good, the bad and the ugly. Click here to download the 164-page report. The good.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Blog] 4 Ways to Make Your Video Content More Measurable
    In this blog, I’ll break down how marketers can make their video more measurable in each stage of the customer lifecycle (which I define as: Attract, Engage, Convert, and Delight): 1. And yet, many marketers still struggle to quantify and measure its ROI. Attract . Then, compare these metrics after your video launches. 2. Engage .
  • MANHATTAN MARKETING MAVEN  |  MONDAY, MAY 6, 2013
    [Blog] Tumblr's Advertising Challenge
      Twenty-nine million unique visitors signed in four days each week to gain access to 44 billion posts on 102 million blogs.   Blog content is highly visual and idiosyncratic.   The content categories aren’t channels per se just convenient ways to find blogs to follow. and Android app. So what’s a brand to do? 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Blog] 3 Ways Interactive Content Can Boost Email Performance
    Ways Interactive Content Can Boost Email Performance is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The good news is that there are things you can you do to increase your email effectiveness and boost your email marketing metrics. Looking for more tips on how to get more from your email marketing?
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 8, 2014
    [Blog] Why We’re (SO) Excited for Content Marketing World
    So it’s time to get out pack up your orange conference-wear (to match CWI’s signature color), gather up chargers for your electronic devices, and copy edit your business cards.  If you can’t make it to CMW this year, we’ll be live-tweeting and blogging about the goings-on all week. Author: Rachel Yarnold Content Marketing World 2014 is here!
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 12, 2013
    [Blog] Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner
    The post Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner appeared first on Marketing Action Blog - Act-On. Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months. Read a summary of the bill here. You can look forward to hearing about: U.S.
  • VERTICAL RESPONSE  |  MONDAY, JULY 14, 2014
    [Blog] Smokin’ Hot Emails & Subject Lines for Summer
    Get the VR Buzz delivered daily. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Smokin’ Hot Emails & Subject Lines for Summer appeared first on VR Marketing Blog.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Blog] My 15 Minutes of Social Media Shame
    My Social Media Slip-Up. I''m five months pregnant with my second kid, and I happen to have a baby blog I started when I was pregnant with my first son. To document my second pregnancy, Sunday night I posted a picture of my growing bump to a page on my blog. You know how they say, "everyone loves a pregnant woman"? This is my story.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 30, 2012
    [Blog] Social Media Guru Marcus Nelson Talks Salesforce Social and Employee Advocates
    Why content is king, marketing is queen, and your blog is your castle. Social Media Guru Marcus Nelson Talks Salesforce Social and Employee Advocates was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. How to start harnessing the power of employees to become brand advocates on social channels.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 14, 2016
    [Blog] 7 Simple Rules for Connecting with Customers via Cross-Channel Marketing
    Step 2: Write a guest blog post on a site frequented by the target audience. Being a cross-channel marketing mogul is a lot like being an air-traffic controller. If you manage all your moving parts well, your audience will relax and enjoy the ride. Customers are people and people have unique needs and wants. Cross Channel Marketing
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Blog] Why a Customer-Obsessed Culture is About More than Persona Marketing
    In less than a year, we transformed our internal culture and saw results that included: 153% increase in blog traffic. Why a Customer-Obsessed Culture is About More than Persona Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Good work! Not all marketers have marketing automation.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 18, 2012
    [Blog] Maximum Revenue: What Can RPM Do For You? [Infographic]
    Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller More than 400 companies participated in The Marketo Benchmark on Revenue Performance Management survey to learn how top performers were maximizing revenue coming directly from their marketing initiatives.
  • HUBSPOT  |  THURSDAY, DECEMBER 31, 2015
    [Blog] How to Earn Free Press for Your Business When You Have No Connections
    So when deciding on an angle to pitch the press for our new startup Virtual Valley, we spent some time reviewing popular blogs in the startup world to spot any current trends. Buffer was publishing brutally honest blog posts. And after being featured on the Dragons' Den, we decided it was time to try to earn a spot on the HubSpot blog.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 20, 2015
    [Blog] 5 B2B Social Media Lessons Cisco Learned in 2014
    However, there are many formats in which those conversations can happen – beyond TweetChats, forums, and blogs. In fact, when combined with recap blogs, SlideShare decks with key quotes from industry thought leaders and social content across our various channels, we’ve seen more than 100,000 engagements. 3. Marketing
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Blog] Build a Content Marketing Calendar, Customers Will Come
    Meanwhile, customers are eagerly awaiting our educational emails, super sales, bangin’ blog posts and shareable social updates. Will you  create promotional emails, newsletters, videos, blog posts, Twitter and/or Facebook updates? The longer the content takes to produce (blog post vs. tweet), the earlier you should plan ahead.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 19, 2015
    [Blog] [Ebook] Have Your Lunch–And Have Time To Eat It—4 Reasons Why You Should Consider Marketing Automation
    Author: Heidi Bullock Let’s face it. As a marketer, your life is pretty great. You start the day at 10am greeted by a warm latte, a fruit basket, and your team singing ‘ this is my fight ’ song in acapella. Oh, sorry…I guess I was dreaming. Enter reality. Time-Savings. This is very similar to the ‘copy – paste’ function in Microsoft Word.
  • HUBSPOT  |  FRIDAY, JUNE 21, 2013
    [Blog] The Simple Cure for Google Algorithm Update Anxiety
    They’ve spent years sculpting websites for search engines and not users, while simultaneously creating valueless links in forums, directories, blog comments, and anywhere else possible. Google Algorithm Update Anxiety (GAUA) is a serious disorder that afflicts many marketers around the world. Google Algorithm Update Anxiety Overview.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 24, 2013
    [Blog] 6 Ways to Eliminate the Demand Gen Blame Game
    Ways to Eliminate the Demand Gen Blame Game is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this. Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company. No one wins.
  • SNAPAPP  |  TUESDAY, NOVEMBER 11, 2014
    [Blog] 3 Ways to Inject Personality Into Your Content
    Here’s what my blog skeleton looks like: . You can make a skeleton for any kind of content you’re creating – blog posts, videos, case studies , ROI calculators , podcasts, webinars… etc. You run the risk that someone happening upon your blog won’t resonate with the brand personality you’ve chosen. It’s ok. So how do we do it? .
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 8, 2014
    [Blog] How Marketers Can Decipher the Data Deluge
    Marketers are inundated with a flood of data about customer engagement based on device, time, channel — the list goes on. While marketers say that making data-driven decisions is a priority, many companies fail to center their overall strategy around data as a way to drive business growth. In fact, according to a report by the U.S.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 14, 2014
    [Blog] Promoting content: build great content marketing relationships
    Biznology’s content reaches a wider audience than my own blog on Andigo’s site. There are blogger “outreach” programs that help you find publishers in a variety of niches, like GroupHigh , InkyBee , BlogDash that can help you find blogs. . (Photo credit: AltimeterGroup). It probably never did. So let’s assume that we’ve.
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [Blog] Open Research: A Framework for Social Analytics
    Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). Why are social analytics so important? Wowza! Wowza! Wowza! Wowza! Wowza! Wowza!
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Blog] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    Put the presentation on your website and blog. You can embed your presentation on your website or blog to encourage more views. Get more social tips and tactics by subscribing to the weekly VerticalResponse email newsletter. © 2015, VerticalResponse Blog. SlideShare. SlideShare averages 60 million unique visitors a month.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 8, 2015
    [Blog] Lucky Seven! 7 Elements to A/B Test in Your Digital Ads
    Elements to A/B Test in Your Digital Ads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Lucky Seven! Elements to A/B Test in Your Digital Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. to see which one performs better. The take-away here?
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Blog] How to Design a Persona-Centric Website Experience
    This means everything from blog posts to more premium offers like ebooks, webinars, product demos, etc. For a more in-depth explanation of how this can be done, check out this blog article , which is completely dedicated to explaining how to tailor your content to suit individual personas. Face it: your website isn't just about you.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 14, 2013
    [Blog] 5 Copywriting Tips to Enhance User Experience
    According to Joshua Porter on the interface and product design blog Bokardo , “Microcopy is small yet powerful copy. ” Here’s an example given from his blog: 3) Pay attention to information flow. The post 5 Copywriting Tips to Enhance User Experience appeared first on VR Marketing Blog. Making a purchase?
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 7, 2015
    [Blog] Survey Reveals The Best Tone of Voice to Take with Customers
    The study shows that you should always consider their feelings and create support emails that offer a casual yet professional tone. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • EARNEST ABOUT B2B  |  THURSDAY, DECEMBER 19, 2013
    [Blog] This is the year that was: B2B Marketing 2013 Crunched
    Please feel free to share your own highlights - either by commenting on this blog or using the hashtag #yearinb2b. All the facts, the stats, the quotes and more in B2B Marketing in 2013. It''s been another heady year for B2B marketers. Challenging, frenetic and exhilarating in equal measure. And here''s to a truly prosperous 2014.
  • VISUALLY  |  MONDAY, FEBRUARY 8, 2016
    [Blog] 5 Things Spotify Can Teach You about Content Curation
    The post 5 Things Spotify Can Teach You about Content Curation appeared first on Visually Blog. With a business model that allows customers to start and stop service at their leisure, Spotify is doing an amazing job of keeping them around. And what the heck does it have to do with your content strategy? Lesson #3: Create a Community.
  • SAZBEAN  |  MONDAY, MARCH 25, 2013
    [Blog] How to Create Your Content Marketing Game Plan
    Content marketing is crucial to developing a worthwhile Internet presence for your blog, website or business. How to Create a Content Marketing Plan Blogging Setting up and maintaining a blog is a must if you’re striving for an excellent content marketing plan. Aim for about 5 blog posts a week, but don’t force the content.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 8, 2013
    [Blog] 5 Ways to Power Up Pinterest in Your Real Estate Biz
    by Treb Related Stories 4 Things You Will NEVER Hear A Social Media Marketer Say About Content How to Effectively Promote Your Blog Content SoLoMo Tools Alone Can’t Help You. Pinterest is an excellent platform for real estate professionals to build buzz, credibility and visibility around their personal brand.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 22, 2012
    [Blog] How to Build a Better Inbound Marketing Machine – A Blueprint for Success
    How to Build a Better Inbound Marketing Machine – A Blueprint for Success was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. How to Build a Better Inbound Marketing Machine.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 8, 2015
    [Blog] Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC
    Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 24, 2015
    [Blog] 5 Ways to Uncover Powerful Website Analytics
    Ways to Uncover Powerful Website Analytics was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Uncover Powerful Website Analytics appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So what exactly is website analytics? Answer the Right Questions.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 4, 2013
    [Blog] The Expanding Role Of B2B Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Two years ago I wrote that Change is Coming To B2B Marketing. And it was straining traditional marketing strategy. 79% reported feeling confident in their ability to navigate change. Strategy
  • SNAPAPP  |  WEDNESDAY, MARCH 25, 2015
    [Blog] March Madness: Battle of the Lead Gen Channels Round 2
    Here on the SnapApp blog, we’re gearing up for Round 2 of our Battle of the Lead Gen Channels. How’s your March Madness bracket doing? Did you pick all the right teams, or are you already out of the running? Did you vote in Round 1 ? If so, I hope your favorite channel is still in the running! Rising Channels. Email. Trade Shows. Website.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 12, 2012
    [Blog] The Sales Manager that Does It All…
    First of all, the title of this blog is impossible and second of all, it wouldn’t be right. What is the over theme in this blog?  The Sales Manager that Does It All. Nothing can be further from the primary goal. When I find that the sales manager is the first and last person to leave the office, I know this could be an issue.
  • BIZNOLOGY  |  MONDAY, MARCH 25, 2013
    [Blog] 12 myths vs. reality on Search Engine Optimization (SEO)
    “There is no such thing as a duplicate content penalty” says Google in their  webmaster blog. Photo credit: Wikipedia. A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 22, 2013
    [Blog] The Content Mill: Can Quantity Beat Quality?
    Comments I do subscribe to the blog (so no more opt-in!). I think the role of “content” in the marketing mix is one of the most fasciating discussion topics around. How much is enough? How do you break through? Can you win on the back of quantity alone by overwhelming competitors? How quantity works against quality. This is my.
  • DIGITAL B2B MARKETING  |  THURSDAY, JANUARY 3, 2013
    [Blog] Email Best Practice or Recipe for Disaster?
    Copyblogger has a great discussion of this in the appropriately titled blog post Hey… Umm, no DUH! You strive to improve the performance of your email marketing. You test exhaustively. You pore over every benchmark and research study. Subject lines, call to action, offer, design, images. Spammers figured out this trick years ago.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 14, 2011
    [Blog] 33 (of the) Best Marketing Strategy Guides and Insights of 2010
    B2B marketing without creative has no punch by The Social CMO Blog. 15 Inspirational Quotes About B2B Marketing by Modern B2B Blogs. Six Secrets of Breakthrough Companies by The Six Disciplines Blog. Lead generation: Real-time, data-driven B2B marketing and sales by MarketingSherpa Blog. You decide. No,  of course not.&#.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 8, 2016
    [Blog] The Fans Awaken: What Star Wars Can Teach Marketers
    From my perspective, these are some of the key elements that Disney incorporated for the fans that contributed to the success of the new Star Wars movie, and can help you build your brand : (Warning: This blog contains SPOILERS). 1. And they did just that. Consistency. Did Disney just ruin the original Star Wars trilogy? In my opinion, no.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 30, 2014
    [Blog] 3 Ways High Growth Firms Use LinkedIn Groups to Increase Visibility, Connections and Lead Generation
    This content could be a blog post, article, white paper or presentation — anything you can link to. Don’t just promote your latest blog post (unless it has relevance to a larger discussion). Both groups rated LinkedIn as the most effective social media tool. What is too self-promotional? On LinkedIn? Social Media
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Blog] Complement Your Content Strategy with Account-Based Marketing
    Whether you use a blog, videos, white papers, infographics, social media, or all of the above, content marketing works to create a comprehensive picture of your company and what you do. You don’t want to just hope that your ideal customer sees your Twitter account or finds your informative blog posts. Outbound vs. Inbound.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 29, 2013
    [Blog] Twitter 102: The Do’s and Don’ts of Twitter Writing
    Related Stories 4 Ways To Be Unproductive On Social Media Engage Your Blog Readers with Realtime Content Updates Using #Hashtags [Infographic] 8 ways to get more traffic using #Twitter. With just 140 characters at your disposal, you’d think that writing for Twitter would be easy. It’s not.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 28, 2015
    [Blog] 4 Marketing Analytics That Matter for Driving Higher Revenue
    Marketing Analytics That Matter for Driving Higher Revenue was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Marketing Analytics That Matter for Driving Higher Revenue appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So how do you do it? The Bottom Line.
  • HUBSPOT  |  SATURDAY, JUNE 6, 2015
    [Blog] The Sh*t Buyers Say, Translated [Comic]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Sales can be a bit like detective work at times. It would be nice if you could take everything your prospects said at face value. Take pricing objections, for instance. want one, too!". This is actually less expensive than I expected.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Blog] A Look Inside Mashable’s Evolution [Interview]
    It’s this notion of pre-emptive evolution that has long impressed me about tech-turned-modern-lifestyle blog, Mashable. The company could have easily enjoyed its perch atop the tech blogosphere until it was disrupted -- the way it disrupted the lumbering, firewalled, pre-social blogs that preceded it. Change is always difficult.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Blog] Playing the online reputation shell game
    How to Blog on WordPress.com Video Tutorial (socialmedia.biz). Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. It’s a surprisingly simple strategy that is both powerfully effective and amazing time-consuming; additionally, like any campaign, it takes time. My name is Chris Abraham.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 22, 2014
    [Blog] How to Leverage Holiday Cheer in B2B Teleprospecting Conversations
    We already have the statistics from Craig in his blog post, Why is December a Great Month for Sales Prospecting? December is not only the “happiest time of the year;” it also be the most hectic, stressful time of the year for those at work. It is not uncommon to hear salespeople complain about the month of December.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2011
    [Blog] Key to digital marketing success? Be less digital.
    And you know it wasn’t THAT long ago that business relationships were built through a firm handshake, a trusting friendship, mutually-shared experiences, and trust. And it was a one-way ticket. Sure, it was efficient. And yet, something was missing. The soul of business was reduced to computer keystrokes. Robert Cialdini. His reply was simple.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 28, 2011
    [Blog] 5 Ways to Socialize Your B2B Content to Increase Leads and Sales
    They can be Top 10 type guides that are a little meatier than a blog post, or they can be introductory type guides that introduce beginners to a complex topic. Blog Posts. Blog posts are a great way to generate traffic and interest in your products or services, so don’t miss that opportunity to capture leads from them.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Blog] B2B Content Marketing: HubSpot May Be the Best in the World
    Or second, you can be your own media company, start a blog and publish your own content.  Mike Volpe. Do Salespeople want more leads? Yes, indeed! Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot. You can read Steve’s full interview with Mike here. I’ll just give you a taste of it. Look out world! contact-form].
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 30, 2013
    [Blog] Lead Management: 4 principles to follow
    Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. The main principles of the Lead Management Workshop were pulled from that book. Key principles of lead management.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    Artillery B2B Marketing Blog > The Forward Observer Got leads? 14.) 61% of salespeople vs. 9% of outbound marketers value inbound leads from social media, blogs and SEO. Marketers who prioritize blogging are 13x more likely to enjoy positive ROI. About one half were HubSpot users. And it''s not just marketing. Tweet this! 2.)
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 13, 2012
    [Blog] The Goal of Marketing – Trust
    Your company needs to be everywhere online – not just a website, but an active, frequently updated blog (the heartbeat of the business), Facebook, Linkedin, Digg, delicious, Twitter, and even Google Plus. We can talk about integrated marketing, social media and content marketing till the cows come home. It doesn’t mean a hill of beans.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 7, 2013
    [Blog] Reinforcing The Use Of A “Message Map” for Insides Sales
    I’m a big fan of the blogs and articles that are published on Forbes.com and this morning our COO, Pete Gracey, coincidentally shared an article with the team written by Carmine Gallo, a contributor to Forbes, regarding how to pitch anything in 15 seconds. The method is simple.
  • HUBSPOT  |  MONDAY, JUNE 17, 2013
    [Blog] 9 Insider Tips for Native Advertising That Actually Works
    If you’re writing a blog post, don’t mention your company at all. Even if you’re just writing a blog post, it should have a beginning, middle, and end. Check out a blog called AVC.com , written by Fred Wilson, a venture capitalist with Union Square Ventures in New York. Native advertising is all the rage in publishing right now.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 26, 2011
    [Blog] The Real Truth About Mexico
    At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers. I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Blog this on Blogger. Crime in Mexico.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2011
    [Blog] What to Expect at Eloqua Experience
    What to Expect at Eloqua Experience is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s the day. Eloqua Experience 2011 kicks off after much anticipation. We’ve already detailed a breakdown of who is attending the event. Here’s a sneak peak.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 9, 2012
    [Blog] Nonprofits Outperform Other Industries in Email Marketing During Q2 [CHART]
    Nonprofits Outperform Other Industries in Email Marketing During Q2 [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. This week, we thought we would go back to basics and have a look at what the benchmark dashboard had to say about email response metrics last quarter.
  • HINGE MARKETING  |  TUESDAY, JULY 7, 2015
    [Blog] 7 New Rules in AEC Marketing
    Identify the most opportune phrases through keyword research, and then sprinkle these phrases organically throughout the copy on your website and the content on your blog. Instead, showcase how you’ve solved problems through blog posts and how you’ve helped clients through case studies. What are the new rules? Provable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 24, 2015
    [Blog] Stop Nurturing Me
    Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. Not me. Not my career. Not my business.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Blog] What Are Marketing “Next Practices?”… And Other Take-aways from the London Roadshow
    ”… And Other Take-aways from the London Roadshow was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What Are Marketing “Next Practices?”… So what did we learn in this setting from other marketers? In short, A LOT. Let’s get started: 1. Who wants to do that?!).
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 6, 2013
    [Blog] I Spy The Marketing Nation: Dreamforce Edition [Infographic]
    Brought to you by Marketing Software by Marketo. I Spy The Marketing Nation: Dreamforce Edition [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman We can’t believe that Dreamforce is right around the corner! Have fun and let us know how you did! Salesforce.com
  • HUBSPOT  |  MONDAY, OCTOBER 21, 2013
    [Blog] 15 Inspirational Resources to Lift You Out of Your Content Rut
    Quora started out as a Q&A site, but has recently evolved to include blogs and reviews. personally blend my feed with news on my industry with some personal blogs and websites I follow, and I scan them daily to gives think up some pretty good fodder for content. 9) Twitter Feed. Quora’s mission statement ? Need a place to start?
  • B2BBLOGGERS  |  SUNDAY, MAY 9, 2010
    [Blog] Building Your Content Brand In The Content Marketing Arms Race
    Link to the best blogs, websites, articles, videos and books. Read more from Doug at the Velocity blog. B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaSame for content marketing.
  • B2B MARKETING TRACTION  |  THURSDAY, JUNE 21, 2012
    [Blog] Pros and Cons of Outsourcing Your Marketing
    In this blog post I’ll outline the pros and cons of outsourcing marketing. Read my blog post, How to Get More Creative with Your Marketing for more detail.). Should you outsource your marketing or hire marketing staff? Outsourcing your marketing is not right for every business. Outsource Marketing – Cons.
  • BIZNOLOGY  |  MONDAY, DECEMBER 31, 2012
    [Blog] 5 Critical Roles that Need SEO Skills
    Though it is sometimes practiced this way, regular readers of this blog know well that what we call “black hat” SEO is self defeating. If you’re interested, I have documented such an encounter at my other blog, writingfordigital. Photo credit: Wikipedia. This might seem outrageous to one who has not read that post.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 28, 2015
    [Blog] The Top 10 WordPress Contact Forms
    The contact or get in touch form on your website or blog is often the most important page on your website and yet is often overlooked. Creating the perfect form can be challenging but is an essential part of your business, get it right and you’ll receive more enquiries! However there are so many different […]. Author information.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Blog] Marketing Grader Live: Watch Experts Critique Real Websites
    We know how hard it is to dig through all the marketing blog posts out there for the most relevant advice for improving your website for conversion (and have fun doing it). Have you ever visited someone else's website and felt confused about what the company did and where they wanted you to go on their site? Can't make it on June 11?
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 22, 2014
    [Blog] So, The Underdog is on Top Now?
    appeared first on Marketing Action Blog - Act-On. Yesterday’s release of Forrester Research, Inc.’s It enables companies to make well-informed decisions without spending months conducting their own research. Vendors fall into one of four categories: Leaders, Strong Performers, Contenders, and Risky Bets. Is it our technology? Corporat
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Blog] The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders
    The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 22, 2012
    [Blog] The Net Generation and the future of social media marketing
    What would it look like if your readers could customize their experience with your blog? I saw Don Tapscott speak at SXSW and was inspired to read his excellent book  Grown Up Digital.  Through How has this changed their outlook, their lifestyle, and their expectations of society? Customization. Net Geners make the technology theirs. Tweet.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 5, 2013
    [Blog] Why Your Rant is Not Right for Social Media
    noticed when I first started writing my blog that sometimes I wanted to rant about certain situations. Social media is not a place to express anger or admonish people publicly. It is a place to add value, have conversations, and express opinions, even if you disagree. The Sendgrid tweet incident. She has 12,000 followers. ” p.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 30, 2015
    [Blog] 10 Top Trends Driving The Future Of Marketing
    From online reviews, to social media posts and blogs, this means there will be a strong need for brands to create a positive impact in their consumers’ minds. Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. What is the next hot trend going to be in retail?
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 22, 2013
    [Blog] Don’t Let this Linchpin Wreck your Content Marketing
    Related Stories Get More Readers with Content Marketing “Curb Appeal” Blogging Success Metrics You Should Analyze Walking Down the Aisle: How Hotels Can Leverage Weddings on Pinterest. My last column focused on content issues that frustrate readers and turn them away. YouTube
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 1, 2011
    [Blog] Don’t Take “Selling” Out of Content Marketing
    The cost of acquiring each new customer and their potential lifetime value. I am not suggesting that you turn your blogs and social media outreach into complete sales pitches. Notice how discussions about content marketing are full of words like engagement, helpful, sharing, nurturing and community building. No complaints there. thought so.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Blog] Overlooking These 4 Things with Your Social Media and PR?
    Maggie currently offers PR and social media consulting and coaching with a focus on guest blog posting and leveraging social media to support more traditional PR strategies. The trend for most companies is that they are moving away from outbound marketing for lead generation to an inbound marketing model. Media Relations
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