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  • SAZBEAN  |  SATURDAY, DECEMBER 22, 2012
    [Blog] Top Internet strategy, marketing and technology links for the week of December 22, 2012
    Here are the top Internet strategy, marketing and technology links for the week of December 22, 2012… Celebrate Your Marketing?! News & Notes
  • SAZBEAN  |  SATURDAY, NOVEMBER 24, 2012
    [Blog] Top Internet strategy, marketing and technology links for the week of November 24, 2012
    News & Notes
  • SAZBEAN  |  SATURDAY, OCTOBER 13, 2012
    [Blog] Top Internet strategy, marketing and technology links for the week of October 13, 2012
    Would You Read Your Blog? News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 29, 2012
    [Blog] Top Internet strategy, marketing and technology links for the week of September 29, 2012
    Here are the top Internet strategy, marketing and technology links for the week of September 29, 2012… Getting Started with Twitter Ads for Small Business  (Mashable!) If It’s Done Right. News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 11, 2012
    [Blog] Top Internet strategy, marketing and technology links for the week of February 11, 2012
    Elements That Can Increase Your Blog Opens and Response (Small Biz Trends). Guest Posting: Guest Blogging Tips ~ My Guest Posts (GrowMap). Principles For Mobile Marketing Success (The Forrester Blog). Here are the top Internet strategy, marketing and technology links for the week of February 11, 2012…  . Spin Sucks).
  • SAZBEAN  |  SATURDAY, DECEMBER 17, 2011
    [Blog] Top Internet strategy, marketing and technology links for the week of December 17, 2011
    Here are the top Internet strategy, marketing and technology links for the week of December 17, 2011… Three Things I Would Have Done Differently If I Started Blogging Today   (Danny Brown). Steps to a Daily Blogging Schedule  (ProBlogger). When Should You Launch Your New Blog? Business Insider). Complete or On the Go?]
  • SAZBEAN  |  SATURDAY, AUGUST 13, 2011
    [Blog] Top Internet marketing strategy links for the week of August 13, 2011
    Blogging for business: Best practice  (New Media Knowledge). Three Ways to Get a Corporate Blog Off the Ground  (Social Times). Live blogging made easy; 6 tools to help you get started  (Simply Zesty). How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips (Search Engine Watch). sysomos). eMarketer).
  • SAZBEAN  |  SATURDAY, JULY 9, 2011
    [Blog] Top Internet Strategy, Marketing & Technology Links – Week of July 8, 2011
    Why You Absolutely Need a Blogging System (Pro Blogger). The secret to long term business success (Jim’s Marketing Blog). Blog World). Here are the top Internet strategy, marketing and technology links for the week of July 8, 2011… The Secret 10 Step Guide to Giving Good Social (Louis Gray). GigaOM). Simply Zesty).
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 14, 2016
    [Blog] 5 Ways to Scale Your ABM Strategy
    Ways to Scale Your ABM Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Scale Your ABM Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Sound familiar? Develop a Tiered Approach to ABM. The top tier, (e.g. Here’s an example: 2.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog] The Content Marketing Word Of The Year?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” The word is short for vaporize and also comes in verb form (vaping). Storytelling.
  • EARNEST ABOUT B2B  |  THURSDAY, DECEMBER 19, 2013
    [Blog] This is the year that was: B2B Marketing 2013 Crunched
    Please feel free to share your own highlights - either by commenting on this blog or using the hashtag #yearinb2b. All the facts, the stats, the quotes and more in B2B Marketing in 2013. It''s been another heady year for B2B marketers. Challenging, frenetic and exhilarating in equal measure. And here''s to a truly prosperous 2014.
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Blog] 8 Modern Tips for Marketing to Millennials
    They’re scouring websites, blogs, and social media because they feel empowered by all of the remarkable content they’re discovering. That’s why these young consumers do a lot of their research via blogs, forums, and YouTube videos. There are currently 80 million Millennials in the U.S. nearly one-fourth of the total population.
  • CONTENT STANDARD  |  SATURDAY, MARCH 12, 2016
    [Blog] 5 Content Marketing Opportunities from the Travel Industry
    Sightseeing: Visit Seattle’s No Umbrella Blog. Since tourists are heavy shoppers, shopping stories are always front and center on all travel blogs—Qantas knows how to put ideas in my head (to the detriment of my wallet). Dining: Mass Vacation Blog. Is your product closely tied to its region of origin? ” 2.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Blog] How to Write an Ebook From Start to Finish [Free Download]
    Aside from the creation process, you must coordinate all of the moving pieces of your campaign, including social media posts, landing pages, and promotional blog posts. For inbound marketers, "offers" are the golden ticket for lead generation. But, let's face it. creating an offer is complicated. The most common, however, is the ebook.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Blog] 2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads
    Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. Since the arrival of Google Adwords, the digital advertising landscape has evolved in almost every way: more channels, more technologies, and more data. Like most digital advertising channels, PPC is metric-rich.
  • VIEWPOINT  |  MONDAY, OCTOBER 10, 2016
    [Blog] What Percentage of Marketing Leads Should Be Accepted by Sales?
    According to Terry Flaherty, Senior Research Director, Demand Creation Strategies at SiriusDecisions in this blog, “Measuring the Impact of Successful Sales Handoffs” : “Organizations with a formal SAL stage in their lead management process generate 9.3 Unfortunately, the baton gets dropped more frequently than it is successfully passed.
  • ANNUITAS  |  TUESDAY, MAY 8, 2012
    [Blog] Why Lead Generation is Irrelevant
    By now, we should all know that the B2B buyer has changed (read points #2 and #4 on this blog post ).  According to a 2011 study by MarketingSherpa , 74% of B2B marketers stated that their biggest challenge was generating high quality leads.  The next biggest challenge was a distant second: 49% cited “generating a high volume of leads”.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 22, 2014
    [Blog] How to Leverage Holiday Cheer in B2B Teleprospecting Conversations
    We already have the statistics from Craig in his blog post, Why is December a Great Month for Sales Prospecting? December is not only the “happiest time of the year;” it also be the most hectic, stressful time of the year for those at work. It is not uncommon to hear salespeople complain about the month of December.
  • THE ROI GUY  |  FRIDAY, MAY 20, 2011
    [Blog] Is Social Media ROI Achievable?
    Blogging 3. Micro-blogging and multi-media sharing. Survey participants, 3,342 consumer and B2B marketers, indicated that, as budgets grow to more significant levels, Social Media accountability has become the highest priority. The top 3 priorities being: 1. Converting social media members, followers, etc. into paying customers, 2.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Blog] The Ultimate List of 250+ Marketing Statistics [New Data]
    You're writing a blog post on the importance of using video in your social media strategy, for instance. We've all been there. the wild goose chase of finding the perfect statistic. As you crank through your outline, suddenly you pause. If only I had a stat to insert here. Let's stop chasing after stats. Marketing Data Daily Promo
  • HUBSPOT  |  MONDAY, AUGUST 6, 2012
    [Blog] 28 Creative Pinboard Ideas From Real Brands on Pinterest
    12) Blog Board. Highlight your awesome blog content via a blog board. Grand Image and HGTV both offer stellar examples of blog boards. You can either pin original tips you've visually optimized, or pin content like tip-focused blog posts you've written or aggregated from others. And what's even better? board.
  • BIZIBLE  |  THURSDAY, MARCH 31, 2016
    [Blog] How Attribution Solves 7 Common Marketing Problems
    Say a blog post brings a lead to your website for the first time. Marketing would be assigned 30% of revenue for the blog post and 30% revenue for the webinar form fill. Scott Brinker recently released the 2016 Martech landscape supergraphic , and it’s overwhelming to say the least. Tying Marketing Efforts to Revenue. Forecasting.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 22, 2015
    [Blog] 22 Expert Guides and Reviews of 200+ Social Media Tools
    12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS. The tool gathers data from a staggering 70+ million sources that include social networking platforms, forums, blogs and news sites”). Tools to Discover Influencers in Your Industry by TopRank Online Marketing Blog.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 9, 2013
    [Blog] An Ode to Marketing Automation
    An Ode to Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: maneeza Models and emails and forms and posts. What aspects of Marketing Automation matter most? Spreadsheets, fields and dashboards galore. The more behavior, the higher the score. sprinkle of buy-in from the Boss.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 27, 2012
    [Blog] Marketing execs falling behind the digital learning curve
    think all of this activity confirms one of the themes of this blog — social media success is not going to be a function of marketing vision or budget. This is NOT an easy process.  In fact, it can be gut-wrenching. The urgent push to digital. Some companies aren’t making it. Others are re-training aggressively.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 31, 2013
    [Blog] 9 Marketing Resolutions for 2014
    Marketing Resolutions for 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Happy New Year! Aim to become versed in other areas of the business and leverage that insight in your customer experience optimization initiatives. Personalize at every possible touch point.
  • MARKETING ACTION  |  MONDAY, JANUARY 26, 2015
    [Blog] 6 Steps to a Content Marketing Plan that Can Drive Conversions
    ” Often, we draw inspiration for our content from popular industry blogs and publications. We all know how hard it can be to get a blog written from a senior decision-maker in an organization. Split out two more ideas and create blog posts. All over the world, marketers agree – content marketing is hot!  Before We Begin.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 19, 2012
    [Blog] Should B2B Marketers Ignore Personal Email Addresses? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jody Mooney | Tweet this In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. Why should you care?
  • SOCIAL MEDIA B2B  |  FRIDAY, FEBRUARY 15, 2013
    [Blog] 5 Ways to Use B2B Social Media to Break Company Silos
    Get Product Team Blogging. The marketing or social media team usually own a blog at most B2B companies. One of the best ways to broaden the tone and scope of a company blog is to add writers from other parts of the organization. Many B2B companies approach social media the same way they approach other parts of their business.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] Right Time, Real Time Selling
    Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. This blog is also included in the Marketo Big List of B2B Marketing Blogs , which is the source of the Top B2B Blog logo. Thanks, Marketo!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2016
    [Blog] 4 Examples of Content Curation Done Right
    The organization began publishing a blog but quickly found that staff members did not have the ability to continually produce high quality content. The curation program increased the exposure of blog posts while also reducing demands for producing in-house content. wanted to be recognized for its low energy footprint.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 22, 2011
    [Blog] How to self-publish your book
    It’s much different writing a book than a couple of long blog posts.  My biggest challenge was keeping focused on the continuous flow of the book — much harder to do than stand-alone blog posts.  Sadly, my entire marketing plan was to write one post and put a little ad on the blog. The essential question. Challenges.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 31, 2016
    [Blog] The Biggest Contributor to B2B Revenue
    The post The Biggest Contributor to B2B Revenue appeared first on B2B Lead Blog. In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. Oracle. Marketo. HubSpot. Salesforce.com.  Just to name a few. Improved sales productivity. Guess what? 
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 22, 2013
    [Blog] Don’t Let this Linchpin Wreck your Content Marketing
    Related Stories Get More Readers with Content Marketing “Curb Appeal” Blogging Success Metrics You Should Analyze Walking Down the Aisle: How Hotels Can Leverage Weddings on Pinterest. My last column focused on content issues that frustrate readers and turn them away. YouTube
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 2, 2015
    [Blog] 7 Time-Saving Apps Every Business Owner Needs
    Contact Wendy at WendyBurt@aol.com. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 7 Time-Saving Apps Every Business Owner Needs appeared first on VerticalResponse Blog.
  • VOLACCI  |  THURSDAY, AUGUST 15, 2013
    [Blog] 3 Types of Big Data for Driving Marketing Strategy
    The process is much more complex, but essentially data taken from an automation platform about the visitor (see this blog for information on how this works) can affect the way a certain landing page appears to one user as opposed to how it appears to another. But what should marketers really be focusing on? Social media feeds. Website data.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 4, 2014
    [Blog] LinkedIn Has Opened the Content Marketing Floodgates
    You cannot surround your content with links to other content, current promotions, or other elements you would include on your own blog or even your Facebook page. LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. Yikes!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 8, 2012
    [Blog] How do you budget for social media marketing?
    It’s unlikely that you’re going to strike lightning with your first few blog posts or Facebook updates. I had a long discussion this week with an analyst trying to figure out how companies should be budgeting for their social media marketing efforts. Make sense to you? How do these basic strategies differ in your company? Tweet.
  • WRITTENT  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] 5 SEO Writing Techniques to Consider in 2015
    Creating detailed outlines for your articles, blog posts, and web copy in advance does several things for you. The post 5 SEO Writing Techniques to Consider in 2015 appeared first on Writtent Blog. SEO writing techniques? It might be 2015, but content and search engine optimization still go hand in hand. Nobody will see it. Picture it.
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Blog] 4 Ways to Delight Visitors With Your 404 Error Page
    Maybe the developer forgot to remove that link when they deleted that blog post. By taking some extra time and giving some thought to your 404 error page, you might snag a potentially lost client. (At the very least, you mind snag a spot on a "best of" blog post somewhere.) This post originally appeared on Agency Post.
  • JUNTA 42  |  MONDAY, APRIL 30, 2012
    [Blog] 3 Ways to Extract Brand Stories from Inside the Company
    blog posts, white papers, etc.). When we did an initial content analysis , we realized that a large portion of blog and article content was happening through direct customer email. You’ve done it. How many times have you heard the following that have stopped you in your tracks?: How are we going to get all this content created?
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [Blog] The Top 200 Content Marketing Brands And Influencers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” ” on the topic. Twitter Handle. 100. 2.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Blog] Pick Up Your Momentum! 5 Ways to Fix a Dwindling Sales Call
    That’s why I’m writing this blog: to help other salespeople in the B2B SaaS sales space recognize the red flags and nip ‘em in the bud before it’s too late. Ways to Fix a Dwindling Sales Call was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Pick Up Your Momentum! Does that sound fair? 5.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [Blog] Building Content Marketing Strategy – 10 Steps
    Maximize your content: Create good content and turn it into a white paper, then take chunks and make them blog posts. Gerardo is the author of the blog www.theAdaptiveMarketer.com and is on twitter at @ gerardodada. By Gerardo Dada. Not that it is not useful or powerful, on the contrary. The new buying process. Become an Expert.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Blog] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. And you’re growing your email list by offering longer-form premium content behind a simple registration form in your blog posts and on your website. So where’s the disconnect? Be Patient. Wrong.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 5, 2014
    [Blog] 4 Reasons Email Marketing and Your Business Are Not like Oil and Vinegar
    You can do it free with VerticalResponse. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Image by David A. via Yelp. Mike immediately came over and asked me about my favorite oils and vinegars.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 19, 2015
    [Blog] Be an Email Marketing Superhero and Get a 30% Lift
    Use your superpower for good and enjoy the extra boost to your email opens. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. That’s nice, but averages are, well, average. They follow up.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2011
    [Blog] Five Ways B-to-B Marketers Need to Change Their Game
    Active social media outreach.   No longer an experiment, social media has become a must-have element of the B-to-B marketing toolkit.   A well-written blog, promoted by Twitter and LinkedIn groups, is a good way to start. Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior.  But there’s more. 
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Blog] The Best In B2B Technology Content Marketing
    As a result, the team has seen about a 300% year-over-year increase in eBook shares and downloads, and a 150% increase in blog post social shares. In 2012, SAP began a marketing initiative that put content at the forefront with the SAP Business Innovation blog. The B2B technology process is complicated. Content Marketing
  • VIEWPOINT  |  TUESDAY, NOVEMBER 29, 2016
    [Blog] Dear CEO: The Era of Accountability Starts in 2017
    This cartoon was sent to me in response to a blog I wrote a couple of weeks ago. (Photo Courtesy of Kenny Madden). just love the simplicity of it; not to mention that it absolutely captures what is wrong with marketing in many if not most companies today. At some point it has to stop, doesn’t it? Dollars are squandered. Sales is mad.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 27, 2013
    [Blog] Facebook Friday: How to Post from Page to Profile + Mobile App Update [VIDEO]
    We also show you how to share content from your Facebook Business Page to your personal profile. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. All rights reserved.
  • VERTICAL RESPONSE  |  SATURDAY, AUGUST 24, 2013
    [Blog] What’s New Weekly: Google’s 20% Time and Docalytics
    As always, look for a new episode every week. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post What’s New Weekly: Google’s 20% Time and Docalytics appeared first on VR Marketing Blog.
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Blog] Lurkers are the 99.989% of Social Media
    It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators. 900-90-9-1.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 14, 2013
    [Blog] How Social Sign-On Increases Conversions [CHART]
    How Social Sign-On Increases Conversions [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this There is a formula for becoming a demand generation superstar – and, luckily, there is an easy way to tip the equation in your favor. Increase Conversion Rate.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 14, 2013
    [Blog] 3-Point Checklist: Leverage Your Online Brand Presence To Boost The Bottom Line
    The consistency of content across email, social and customer communities, company blogs, and PR efforts is imperative to establish and maintain core brand impressions. 3-Point Checklist: Leverage Your Online Brand Presence To Boost The Bottom Line is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 10, 2014
    [Blog] 3 Easy (and Cheap) Storefront Marketing Tactics
    We’d love to hear them in the comments below. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 3 Easy (and Cheap) Storefront Marketing Tactics appeared first on VR Marketing Blog.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 26, 2010
    [Blog] Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
    According top the Ipsos MediaCT study: 56 per cent accessed content through mobile phones or Blackberries in the last year 37 per cent read a blog Over a third used social networking websites with Linked In leading the pack. Ensure all of your blogs are mobile friendly and that their ability to subscribe to them is simple. Agree?
  • SCRIBBLELIVE  |  MONDAY, DECEMBER 21, 2015
    [Blog] Essential Steps for Productive Creative Kickoffs
    The post Essential Steps for Productive Creative Kickoffs appeared first on Visually Blog. Along with creative briefs and actionable feedback , kickoffs are one of the most critical parts of the creative process. The goal of the kickoff is to make sure everyone is aligned about a project’s direction, timelines, and deliverables. Design
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Blog] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    Are you writing keyword-laden blog posts and press releases that attract back links? Blog Posts:  An excellent way to summarize available content in your post, with a link to the landing page for full download. From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Get it?
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Blog] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    Are you writing keyword-laden blog posts and press releases that attract back links? Blog Posts:  An excellent way to summarize available content in your post, with a link to the landing page for full download. From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Get it?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 14, 2013
    [Blog] Journalism and English Degrees Are Not Dead: The Rise of the Content Marketer
    They’ll create blogs, e-books, videos, webinars, whitepapers and much more.  I speak with marketers every day and listen to what they need: content, content and more content. Journalism and English Degrees Are Not Dead: The Rise of the Content Marketer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Blog] 9 Ways to Make Your Marketing Analytics Actionable
    Identify Which Topics to Blog About. Use your blog analytics to determine which topics resonate with your target audience. To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Have you ever?
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 24, 2015
    [Blog] Gmail’s Undo Send Saves You from Emailer’s Remorse
    Sign up for your free account today. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Gmail’s Undo Send Saves You from Emailer’s Remorse appeared first on VerticalResponse Blog.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 22, 2013
    [Blog] 10 Essential Reads for the Modern Marketer: New Inspiration & Timeless Classics
    In my last blog post I was asked by several folks what books I am currently reading and what books I recommend to become a better writer. 10 Essential Reads for the Modern Marketer: New Inspiration & Timeless Classics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. and E.B. B2B Marketing
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 2, 2012
    [Blog] The Top 9 Social Networks For Businesses
    And if you like what you see here, please subscribe  to this Blog. Are you always wondering which social network is hot and which is not? Which one should be a priority for your personal branding efforts and which one should be a focus for your business? And how many social networks can your business really continue to pay attention to?
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 27, 2015
    [Blog] Social Tools Summit #SocialTools15 : The Definitive Social Media Industry Conference
    Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Today will witness the 2nd Social Tools Summit, a 2-day event which will be at the Fairmont Hotel in San Francisco. Author information. Neal Schaffer.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Blog] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Period.”.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Blog] How to Make Visual Content for Social Media in 5 Minutes [Free Template]
    Tip : If you need help writing good titles, check out this blog post. 4) Select the gray box and background image, then right click > Grouping > Group. 5) Right click on the whole image and select ''Save as Picture.''. 6) Post to social media! And that''s because visual content works. Promise. And that''s it! Wasn''t that easy?
  • VERTICAL RESPONSE  |  THURSDAY, JULY 28, 2016
    [Blog] 40 Brilliant-but-Easy Ways to Build Your Email List
    Build with your blog. Your blog provides a great way to build a personal relationship with customers and prospects — and to gather their email addresses. Consistently end blogs with a call to action that encourages readers to sign up for your email messages. Be active on blogs and forums. Put out the sign-up sheet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 19, 2015
    [Blog] Content under attack … and a solution
    On this blog, you see bold and brave commentary you don’t see anywhere else. Related Stories The seedy underbelly of advocate marketing The future of blogging and online publishing As digital ad options dry up, marketers turn desperate. On this blog, you see bold and brave commentary you don't see anywhere else. Thank you!
  • CAPTORA  |  MONDAY, AUGUST 24, 2015
    [Blog] Hey Marketing, It’s your SDR Team calling!
    appeared first on Captora Blog. We appreciate the leads, but…. If there were ever two teams that rely heavily on one another for success, it’s Marketing and Sales Development. The marketing team generates the leads, super important right? Then the Sales Development Reps follow up on these nuggets of gold, equally important.
  • SALES LEAD DYNAMICS  |  MONDAY, NOVEMBER 7, 2011
    [Blog] For Effective Prospecting, Use a Scorecard.
    Blog posts a month. 2. Blog Posts.  .  .  .  . 1. 1. 1. When you’re looking for new business, keep score. Otherwise, you won’t know whether you’re doing the right things. Most of us have sales goals and some form of a “sales pipeline” to track closed deals, proposals and key prospects. But that is only part of the process. Meetings.  .
  • SALES LEAD DYNAMICS  |  MONDAY, NOVEMBER 7, 2011
    [Blog] For Effective Prospecting, Use a Scorecard.
    Blog posts a month. 2. Blog Posts.  .  .  .  . 1. 1. 1. When you’re looking for new business, keep score. Otherwise, you won’t know whether you’re doing the right things. Most of us have sales goals and some form of a “sales pipeline” to track closed deals, proposals and key prospects. But that is only part of the process. Meetings.  .
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 9, 2012
    [Blog] Dryers and marketing the best we can
    We don't answer every comment on our blog, we don't tweet enough, we don't extend invitations to all the social media groups we think we should – in order to be great marketers, in order to always do the job right. Trying to market yourself is kind of like being a mom. No matter what you do, you never think it's enough.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Blog] Savvy Speaks: No Good, Low Down Underhanded Marketing Tactics
    recently posted here and on my Suddenly Marketing blog about a Marketing Fai l that I fell for and which might easily have cost me some of my own credibility had I not decided to open my big mouth and spill the beans on what I thought was a very manipulative tactic for increasing a member base. Here are our (least) favorite: Wendy. Jamie.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Blog] 57 Basic Marketing Analytics Terms Everyone Should Know
    To read more about HubSpot''s Events, see this blog post. If you have a report with page URLs and only want to see the URLs from your blog, you should type in blog.YOURCOMPANY.com to view only your blog posts. For more details on how to do this in HubSpot, see this blog post. O. All Interactions. Annotations. Bounce Rate.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 1, 2011
    [Blog] Social Media Is Not Like Selling Used Cars
    Then, when you join conversations as a marketer, you will understand social media etiquette better than you can learn it from any book, seminar or blog post. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. What makes you think you have a solution? Big #FAIL.
  • HUBSPOT  |  TUESDAY, OCTOBER 8, 2013
    [Blog] Personalized Calls-to-Action Convert 42% Better [New Data]
    At HubSpot, we try to include a smart CTA on every blog post. For example, on a blog post about social media, it''d be helpful to point our customers to social media workshops they can attend with our customer consultants. If you need help creating a marketing offer for a visitor CTA, check out this blog post. 2) Open PowerPoint.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 14, 2016
    [Blog] Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy
    Anyone can blog on LinkedIn now, and if your employees are writing for your company or industry anyway, they should repost or repurpose their posts for their LinkedIn Publisher profile. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. Contact Information. Connected Accounts. Great Images  .
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Blog] 3 Steps To Creating Content Like A Journalist
    Let’s say you’re writing a blog post about a topic you’re not familiar with. This post originally appeared on the NewsCred blog. Content marketers are not journalists. However, because of layoffs, economic circumstances, and the opportunity to expand their portfolios, many journalists have become content marketers. Keep your eyes open.
  • BIZNOLOGY  |  FRIDAY, MAY 3, 2013
    [Blog] Tuning Your Investment in the Digital Marketing Funnel
    typical way to slice up the funnel is in terms of  Awareness, Consideration, Conversion, Loyalty, and Advocacy as shown in the diagram from Adam Cohen’s blog at right. With In this blog I will argue that the limitations of your analytics tooling should not influence your marketing investments. But it need not be so.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 27, 2011
    [Blog] The anti-prediction of 2012 social media predictions
    Scoble had declared that Quora would replace blogging and was more useful and elegant than Facebook and Twitter.  I said no, there was not going to be a Quorgasm — it was too easily gamed, too noisy and too difficult to navigate. This is the time of year for predictions and it’s all starting to sound like yada-yada to me.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 1, 2014
    [Blog] How to Set up LinkedIn Sponsored Updates
    To get more marketing tips and advice, subscribe to the VR Buzz. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How to Set up LinkedIn Sponsored Updates appeared first on VR Marketing Blog.
  • SNAPAPP  |  THURSDAY, JUNE 9, 2016
    [Blog] 7 B2B Companies Making Pretty Funny Content (Plus How They Did It)
    Blogs. ConversionXL – Blog. Blog voice and narrative is tricky. With that being said, the more blogs a person reads, the more refreshing it often is to see prose with personality injected into it. Like ConversionXL, Punchline Copywriting’s website and blog is filled with playful writing. Thankfully, no. Websites.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 2, 2014
    [Blog] The Hidden Costs of Content Marketing
    How could managing a bunch of stupid white papers and infographics and blog thingies possibly take so much time? I’m a marketer, damn it, not a librarian. I don’t know how to do this and if I could outsource it I would. Hey kids, want to shoot your leads right to the bottom of the funnel just like that? But wait, there’s more. Curation.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 26, 2011
    [Blog] The Real Truth About Mexico
    At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers. I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Blog this on Blogger. Crime in Mexico.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 18, 2012
    [Blog] Maximum Revenue: What Can RPM Do For You? [Infographic]
    Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller More than 400 companies participated in The Marketo Benchmark on Revenue Performance Management survey to learn how top performers were maximizing revenue coming directly from their marketing initiatives.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 31, 2015
    [Blog] New Feature: Email List Segmentation [Phase 1]
    Take advantage of this deeper level of segmentation and watch how your engagement improves. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Segmented lists get more engagement. People who opened.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Blog] The Most Effective Inbound and Outbound Marketing Tactics
    It drives SEO, establishes visibility and credibility for your central blog, and enhances social shares. Readers come across your blog through many channels, so optimizing it for SEO is crucial for viewership. Once readers arrive, the blog is a great place to generate trust between you and your buyers. But what tactics are best?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Blog] Target Your Best Prospects by Segmenting Your Best Customers
    Target Your Best Prospects by Segmenting Your Best Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Target Your Best Prospects by Segmenting Your Best Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Calculate the Customer Value.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 15, 2014
    [Blog] Improving Your Bing Ranking With Quality Content
    In a new blog post by Bing, they give us insight into recent updates to their algorithms that increases their focus on Content Quality. This is nothing new to marketers as Google updates continue to reward quality content. The more keywords in page titles, META descriptions and on page content, the better chance you had a ranking. etc…).
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Blog] How to Become a Stellar Guest Blogger
    Home About Lisa Create a Website Create a Blog Get This Theme Submit Guest Post Contact 2 Create a Website Blog Your guide to building, promoting and monetizing blogs and websites. Her strategy for guest blogging is superb, and it’s why she’s been featured on so many high-profile blogs. Engage Yourself!
  • ACT-ON  |  THURSDAY, DECEMBER 3, 2015
    [Blog] 12 Brilliant Ways To Save Time on Social Media
    By setting up a few “zaps” you can: The graphic above is from the exhaustive blog post, 101 Smart Ways to Use Social Media Automation for Sales and Marketing from the Zapier blog. Comment on blog posts. Tell someone you liked their presentation/ blog post/ webinar. How much time do you spend on social media every week?
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog] Are You Guilty of These Marketing Word Crimes?
    Get started with VerticalResponse. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. We’ve all done it. You know what we’re talking about. Anyone?
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Blog] The Top 20 Places Your Business Needs to Be Listed Online
    Host a business blog on the site. Sign up for the free  VR Buzz. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The use of Yellow Pages has declined over 50 percent in the last five years.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] Impostor Syndrome: How I finally learned I was smart
    One student reported that the very first blog she published after taking my course did more for her business than anything she had done before. Betsy Kent is the  President of Be Visible Associates , focusing on content marketing, blogging & social media marketing instruction and coaching. By Betsy Kent, {grow} Community Member.
  • MARKETRI  |  TUESDAY, FEBRUARY 12, 2013
    [Blog] 10 Beginner Twitter Tips for A/E/C Firms
    With this in mind, you should always be looking to collect and share articles, blog posts, videos, etc. While it’s great to share case studies, site photos, and blog posts that may be on your own company website, make sure you also use the curation strategy described above to find and share interesting content from your peers.
  • SNAPAPP  |  TUESDAY, DECEMBER 23, 2014
    [Blog] Best of 2014: Best Brand Quizzes
    Instead of simply creating a blog post to promote a new guide, Bizo created a quiz to make the content more engaging. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months. Here’s our roundup of the best brand quizzes from 2014. . Endicia: 3 Essential Facts About USPS Price Changes. More info  .
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 30, 2012
    [Blog] Brands Under Pressure: The Brand Lives in the Employees’ Voice
    Take, for example, this site, the AT&T Networking Exchange Blog. This post was originally published on AT&T’s Networking Exchange Blog. Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals.  Rather, they think of a brand as a whole entity. Real people. 
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 17, 2015
    [Blog] Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. To answer this question, we’re going to play MythBusters! Email Myth #1.
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