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  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 19, 2015
    [Blog] The Soft Edge; where great companies find success
    This week’s blog is a book review, The Soft Edge by Rich Karlgaard, published by Jossey-Bass. Blog:  www.YourSalesManagementGuru.com. The Soft Edge. Where Great Companies Find Lasting Success. Rich then moves on to describing what he means is the Soft Edge; “The Expression of Your Deepest Values”, it is made of 5 components as well.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 5, 2013
    [Blog] Are Content Brands The Future of Marketing? An Interview with Ann Handley
    In this series, I am trying to uncover insights into the  Future of Marketing. To To help guide our path, to drive our plans and to help us all to start dreaming BIG! You’ve already seen my own  marketing predictions  on the  future of marketing. We have already heard Mark Schaefer discuss the future of search. Tell us: who is Ann Handley ?
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Blog] You Know You Work in PR When…
    You Know You Work in PR When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Megan Ziman 1. You tell people that PR stands for “Public Relations,” but they have no idea what you do. 2. So you make an awkward joke about having a “BS” in PR. 3. ” 4.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 14, 2015
    [Blog] Video Marketing of the Future: How GoPro Ups Your Marketing Game
    Video Marketing of the Future: How GoPro Ups Your Marketing Game was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Video Marketing of the Future: How GoPro Ups Your Marketing Game appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. GoPro had started a trend.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Blog] LeBron James Goes to Cleveland. How Did He Announce It This Time?
    LeBron announced it himself with a blog post on Sports Illustrated''s website. While there is no question that coordinating with the SI editorial team and crafting the perfect blog entry took some effort, announcing his move in a single post allowed LeBron to focus more on basketball and less on back and forth with media outlets.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 23, 2015
    [Blog] Enhancing Your Executive Edge
    In defining Executive Edge the authors quickly hook you in the Introduction, they set the stage showing their methodology by providing the reader an experience in self development and growth by providing an Online Assessment to first determine your current “Edge”.  I would suggest you take this assessment after reading this blog. Books
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 21, 2015
    [Blog] Calling all Creatives
    People are coming to me and other writer friends for help writing their blog, ebooks, white papers, infographics, scripts, and social media posts. Every so often, I’ll hear someone disparage the wisdom of majoring in English or history. “What a useless degree,” they’ll exclaim. But I disagree wholeheartedly.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Blog] 6 Compelling Reasons You Should Use Pinterest for Marketing
    Josh Davis includes some interesting stats on his blog: Pinterest is now driving more traffic to the Real Simple website than Facebook is. Like many early bloggers, Kate Bryan managed a blog that was based around her interests, but it never generated many readers. ” I hear you, and I felt the same way. Take Twitter, for example.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 17, 2014
    [Blog] [TIPS] How to Recruit a Hacker for Your Company
    She blogs to show brands how to use social media in their recruitment. Check the web and you’ll see a lot of people ask about hackers and how to become one. But before becoming a hacker or maybe recruiting one for your company let’s define what a hacker is. Laurianne is Public Relations Manager at myjobcompany.com. Social Recruiting
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, NOVEMBER 16, 2014
    [Blog] Hushly Helps Marketers Connect With Anonymous Web Site Visitors
    When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Rego has shown me a couple of approaches over the past few years, none of which quite worked out. But when we saw each other at Dreamforce last month, it seemed he had settled on a keeper.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Blog] The social media forecast: Cloudy!
    It’s that time of year again when people are cranking up their predictions for the next year. I’ve often made prognostications here on the blog. Wouldn’t it be fun if readers could click a button and leave you a few cents or a dollar for a great blog post? Gigantic, in fact. Micro payments – finally?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Blog] Proof Event Marketing Isn’t Going Anywhere
    Proof Event Marketing Isn’t Going Anywhere is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this The recession brought doom and gloom prophecies of marketing budgets slashed. One of the first things to go, many thought, was events. Of nearly $12.5 billion, more than $5.7 Only 3.6%
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Blog] 4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners
    Fast Integrative Benefits From the New Eloqua AppCloud in Topliners is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Eloqua | Tweet this Centralization is a good thing! Our teams need to be collaboratively executing on tools they sometimes may use disparately. Score! Ask a question. Tell
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Blog] What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat
    What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [Blog] How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
    She discovered people were searching “legal separation in PA” without seeing a lot of valuable content, so she started targeting that phrase and similar ones with blog content. Help Scout Marketing Blog. Alright, now a quick word on how Help Scout''s guest blogging program has helped them edge out bigger industry competitors.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Blog] What Is Content Marketing? It’s Starts With Culture!
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I was recently interviewed by an international business rag on content marketing. They asked me things like what is it, why anyone should care, how to do it well, etc. It is not a campaign.
  • VISUALLY  |  MONDAY, FEBRUARY 8, 2016
    [Blog] 5 Things Spotify Can Teach You about Content Curation
    The post 5 Things Spotify Can Teach You about Content Curation appeared first on Visually Blog. With a business model that allows customers to start and stop service at their leisure, Spotify is doing an amazing job of keeping them around. And what the heck does it have to do with your content strategy? Lesson #3: Create a Community.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Blog] Social Media Marketing: It's Complicated.
    I work from home part of the week. As a part-time office jockey, when I do turn up I’m relegated to any open desk/couch space I can find, preferably as far away from the conference table as possible to avoid getting swept away into a planned or impromptu meeting (a congenital fear of mine). Yesterday, though, I got lucky. Are they B2B or B2C?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 20, 2013
    [Blog] Building a High Performance Culture
    Blog:  www.YourSalesManagementGuru.com.  . Building a Culture of High Performance. At this time of year sales management must be looking at pipeline levels and goals for the 4th quarter and determining if there is the necessary level of activity to ensure targets will be exceeded. Contest Sampler. Improving customer service. Keynote Program
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 6, 2015
    [Blog] 3 Tips to Wake up NonResponders & Boost Email Open Rates
    Send effective emails today using VerticalResponse – It’s free up to 1,000 email contacts. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Notice I said scheduling, and not sending?
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 24, 2013
    [Blog] 7 Steps to Improve Collaboration at Work
    Are you trying to engage readers of your blog? Find her online at Yaelwrites.com. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Have an agenda. Start small and iterate. Study the data.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 30, 2014
    [Blog] 4 Ways to Manage Change Management For Successful Demand Generation
    Ways to Manage Change Management For Successful Demand Generation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Carlos is widely recognized for his expertise in strategic integrated marketing, Demand Process, Demand Transformation? and marketing automation. for enterprise clients globally. How? 1.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Blog] Useful Google Analytics: Goals and Attribution Models
    • Mailing list subscribers: This is especially important if your email marketing yields a high return compared to blog posts and social. Sign up for the free VR Buzz. © 2014, VR Marketing Blog. The post Useful Google Analytics: Goals and Attribution Models appeared first on VR Marketing Blog. All rights reserved.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 8, 2015
    [Blog] How To Get Your Emails Delivered to Even the Most Remote Inbox
    Subscribe to our weekly newsletter for more valuable marketing insights. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. But, we’ve got your back! Whitelist our IP ranges: 74.116.89.0/24.
  • TOMORROW PEOPLE  |  THURSDAY, AUGUST 16, 2012
    [Blog] The Content Marketing 101
    As long as it meets the needs of your customers, both existing and prospective, and adheres to your content strategy , you could try: Blog posts. You may have heard the term " content marketing " being bandied about left, right and even centre, as if it's the best thing since mankind stopped taking knives to bread. What is it though? Waiting.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 9, 2014
    [Blog] Using SlideShare to Boost Your PR Efforts
    Maggie currently offers PR and social media consulting and coaching with a focus on guest blog posting and leveraging social media to support more traditional PR strategies. SlideShare is a platform for sharing business documents, videos and presentations, but it typically is not considered as a traditional social media platform.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Blog] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    Is it through blogging, speaking, media involvement? We’ve all been here, you produce a few blog posts one month and none the other. When you sign into LinkedIn every morning, what do you see? But when you click through, the notifications aren''t about you. Why do you want to improve your personal brand? The answer is most likely no.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Blog] Interview with Simon Sinek – Start With Why
    For those that follow this blog but are not yet familiar with your book Start with Why , give us little background. A few years ago, I discovered that every single organization on the planet, even our own careers always function on the same three levels: what we do, how we do it, and why we do it. Everybody knows what they do.
  • WEBBIQUITY  |  TUESDAY, MAY 24, 2016
    [Blog] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    The genesis for the presentation was the research done a few months ago in conjunction with Tony Karrer , asking the expert B2B blogging contributors to the B2B Marketing Zone one simple question as shown to the right. What trends will drive B2B marketing over the next three to four years? Paul ( #SMBMSP90 on Twitter).
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Blog] Big Bang Marketing is Out – Agile is In
    I got the idea for a blog post from an uberflip.com interview with Jeremy Burton, chief marketing officer of EMC.  Burton made some great points in the  interview,  including the fact that he believes the big B2B marketing trends going forward are the use of video, analytics, and process automation. In the old days (e.g.
  • WRITTENT  |  MONDAY, AUGUST 18, 2014
    [Blog] 7 Lies About Freelance Writers You Believe
    The post 7 Lies About Freelance Writers You Believe appeared first on Writtent Blog. Image source. Have you considered hiring a freelance writer but have a few preconceived notions that are holding you back? You’re not alone. You are a pro in your field and that involves many layers of expertise. Sometimes that package includes a degree.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 5, 2013
    [Blog] Drive Leads, Qualify, Nurture with Personality Tests
    Drive Leads, Qualify, Nurture with Personality Tests is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Relevance is key to winning the attention of prospects and customers. The How can you consistently fill the top of the funnel while shortening your sales cycle? Want to see it in action?  SnapApp data.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Blog] Preparing for a Social Media Crisis
    Maggie currently offers PR and social media consulting and coaching with a focus on guest blog posting and leveraging social media to support more traditional PR strategies. Social media has radically altered the PR function but no more so than when it comes to crisis communications. Maggie is a PR strategist, freelance writer and blogger.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 27, 2013
    [Blog] Honor Those Who Made the Ultimate Sacrifice on Memorial Day
    Fearless Competitor is the blog of the sales lead generation company Find New Customers , but today that does not matter one bit. Today’s #Memorial Day in the United States – a day to stop and reflect on the many men and women who made the ultimate sacrifice to preserve our freedom. Please RT. Really easy!). What do you think?
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Blog] 10 Excel Tricks Every Marketer Should Know
    to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. will discuss this more in a future blog post. Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Blog] The Most Effective Inbound and Outbound Marketing Tactics
    It drives SEO, establishes visibility and credibility for your central blog, and enhances social shares. Readers come across your blog through many channels, so optimizing it for SEO is crucial for viewership. Once readers arrive, the blog is a great place to generate trust between you and your buyers. But what tactics are best?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Blog] Now THAT'S How You Do Advertising: Nivea Reinvents the Print Ad
    We''ve talked over and over again on the blog about helping your audience -- not shilling your product. We often harp on print advertising here at HubSpot. Marketers can spend lots of time designing something visual. But sometimes, print ads can surprise us and actually be part of an inbound framework. So go on -- get going helping them!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Blog] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    LinkedIn engagement funneled in to email nurture campaigns, Twitter posts drove blog traffic, and the web of digital marketing grew larger than ever. Savvy Marketing Tips to Finish 2015 Strong was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post End It on a High Note! word of advice: Wait!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 10, 2013
    [Blog] How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]
    How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this We always give marketers props for wearing many hats – rightfully so. Pay close attention to your email marketing metrics.
  • ION INTERACTIVE  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Blog] Meet the Content Marketing Innovators: Jon Ryan
    Keep your target audience top of mind and remember content marketing is a strategy that can be executed in campaigns—infographic leads to blog post which leads to ebook which leads to a sales-ready MQL. Jon Ryan, Director, Marketing Technology, Aberdeen Group. Jon Ryan: Content marketing isn't a strategy, a campaign or a tactic.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 20, 2015
    [Blog] Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons from Apple
    It’s far easier to get to know each other and create a lasting connection when you’re in direct contact - when a customer walks into your store, calls your office, comments on your company blog , gives feedback on your new website design, or responds to an email offer. ” © 2015, VerticalResponse Blog.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Blog] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    Tips From John Legend To Help Your Strategy “Get Lifted” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. ” 2.
  • HUBSPOT  |  FRIDAY, JULY 22, 2011
    [Blog] BREAKING: Google+ Profile Images Now Appearing Beside Search Listings
    Have a link that includes rel="author me" in your blog article. If you have a blog you should start using "rel=me" tags right away to have your Google+ profile image appear next to your resutls in an effort to make them more social and better stand out on the page. This is a dramtic change to Google's classic results page.
  • READYPULSE  |  TUESDAY, NOVEMBER 5, 2013
    [Blog] Consumers Approve User Generated Commerce
    LG: What are your goals for your blog, Dalabooh ? AC: I decided to create a blog that is about my passions. like to show how I’m interacting with brands, almost as a portfolio in my blog. will always continue to blog so I can show people that anything is possible if you work hard, and never give up on your dreams.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 13, 2016
    [Blog] 5 Ways Video will Transform Digital Marketing in 2016
    Video blogs. 8. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate. Video Puts Email Marketing Back on the MAP. Let’s Get Personal.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Blog] 5 Ways Mobile Marketing is Affecting Social Media
    If you haven’t done so before, publish news-focused blog posts to social outlets (first, make sure that your blog is mobile-friendly). Follow the conventions of successful blogs: use numbered lists, vary sentence structure, use simple yet industry-appropriate language and be concise. What does this mean for B2B marketers?
  • SOCIAL MEDIA B2B  |  MONDAY, AUGUST 22, 2011
    [Blog] 5 Ways to be Obvious in B2B Social Media
    If you are someone who tweets the same blog post multiple times, and you probably should if you are not, it makes sense to test different messages with your updates. While social media drives traffic to your blog, search still drives a significant portion of traffic. We do it on every blog post. Rise Above the Noise. Free Works.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 5, 2016
    [Blog] Strike Gold: How to Find Leads with External Intent Data
    Strike Gold: How to Find Leads with External Intent Data was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Strike Gold: How to Find Leads with External Intent Data appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Achieving AIDA to ABC. nterest. ecision.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 19, 2013
    [Blog] 4 Entrepreneurial Myths You Should Ignore
    We love to read your comments and appreciate those who share our blog posts on social media. This blog recommends the great WordPress hosting of WPEngine. Entrepreneurs need to ignore some advice when forming business plans. These tips in this guest post will help you succeed. Draft a plan, but keep the eraser handy. Donald N.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 9, 2013
    [Blog] Intro to Remarketing Lists for Search Ads
    According to the  Google Adwords Blog ,with RLSA, “you can modify your search ads, bids, and keywords based on visitors’ past activities on your website.” link]. © 2013, VR Marketing Blog. The post Intro to Remarketing Lists for Search Ads appeared first on VR Marketing Blog. Sources: [link].
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 17, 2012
    [Blog] Content Marketing: Clearing Up the Confusion, Trends to Watch in 2013
    The discussion can get heated; see this article, from the Sales Lion blog: Why the Inbound vs. Content Marketing Debate is Stupid. See How to Fix the Sad State of Content Marketing , on Christopher Penn’s blog.  What to look for in content marketing in 2013. Trash Talk over Marketing Buzzwords. They cover wider themes. among others.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Blog] Build a Content Marketing Calendar, Customers Will Come
    Meanwhile, customers are eagerly awaiting our educational emails, super sales, bangin’ blog posts and shareable social updates. Will you  create promotional emails, newsletters, videos, blog posts, Twitter and/or Facebook updates? The longer the content takes to produce (blog post vs. tweet), the earlier you should plan ahead.
  • HALEY MARKETING  |  SUNDAY, OCTOBER 18, 2015
    [Blog] 5 Reasons to Stop Overlooking Video in Your Marketing Strategy
    All of these questions and answers should be turned into blog posts and, for sake of this article, brief videos. And, while having the answers to these questions on your blog are important, searches related to “how to” on YouTube are growing 70% year over year ( source ). They understand the importance of change. source ). source ).
  • HUBSPOT  |  WEDNESDAY, DECEMBER 5, 2012
    [Blog] 13 Free Design Tools for Visual Marketers on a Budget
    That’s why -- whether it's lead generation content, social media content, calls-to-action, or an infographic for your blog -- it’s super important to make your marketing materials as visually appealing as possible. If you’re reading our blog, we figure you’re into internet etiquette. pretty cover sure doesn’t hurt. Oh, another problem?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 14, 2016
    [Blog] 7 Simple Rules for Connecting with Customers via Cross-Channel Marketing
    Step 2: Write a guest blog post on a site frequented by the target audience. Being a cross-channel marketing mogul is a lot like being an air-traffic controller. If you manage all your moving parts well, your audience will relax and enjoy the ride. Customers are people and people have unique needs and wants. Cross Channel Marketing
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Blog] Does Your Content Need a Permanent Home?
    If your brand is B2C, you may not need your own blog. On a company blog or a newsletter, the responses would’ve looked defensive and self-serving. Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. Are you B2B or B2C?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] Three Major Challenges of Influence Marketing for Businesses
    Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. Author of the books, “Culture Web à la portée des PME” and “Comment entreprendre le virage 2.0.” Raymond has written for several French magazines over the past 15 years. Social Media Influence
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2011
    [Blog] 101 Signs You're an Inbound Marketer
    You brainstorm blog post ideas in the shower. You constantly publish blog posts titled, "X Ways to do Y." ( Tweet this! ). You write blog posts on the fly on your smartphone while traveling. You respond to every request for event sponsorship with … "Well, what if we wrote a guest blog instead?" ( Tweet this! ).
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Blog] 10 Things B2B Marketers Should be Doing on LinkedIn
    Add a LinkedIn Follow button to your newsletter, your blog and all digital properties. That’s 180 new members since you started reading this blog. The post 10 Things B2B Marketers Should be Doing on LinkedIn appeared first on Marketing Action Blog - Act-On. When was the last time you updated your company description on LinkedIn?
  • B2BBLOGGERS  |  WEDNESDAY, JULY 28, 2010
    [Blog] What The Japanese Can Teach Us About First Impressions.
    You can read his personal blog at  [link] , where he gives advice on marketing to geographically local customers. You can read his personal blog at [link] where he gives advice on marketing to geographically local customers. This is a far cry from how we treat our customers’ business cards here in North America. Or Does It? 5.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 8, 2016
    [Blog] The silver lining in the bad news about content marketing
    50 percent of professionally-marketed blog posts receive fewer than eight social shares. BuzzSumo reported that even the best content creators are seeing dramatic declines in social referrals. - 50 percent of professionally-marketed blog posts receive fewer than eight social shares. Which of course is part of the problem.
  • VERTICAL RESPONSE  |  SATURDAY, NOVEMBER 7, 2015
    [Blog] It’s Not Too Late! Five Ways to Make This a Social Holiday Season
    Editor’s Note: This post was originally published on December 9th, 2011 and has been revamped and updated for relevance. © 2015, Vertical Response Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Twelve days of Christmas.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Blog] 5 Ways Social Media Can Drive Revenue
    Ways Social Media Can Drive Revenue is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Here are five ways social media marketing can be used to drive revenue. 1. Extending Your Reach.
  • HUBSPOT  |  TUESDAY, APRIL 16, 2013
    [Blog] Why We Are Proud to Be a Boston Company Today
    Before we return to our blog''s regular content, we wanted to take a moment as a company to express our sincere condolences to everyone impacted by yesterday''s tragedies. The Boston Marathon has long been an event that celebrates human triumph. Yesterday ended very differently. The events of yesterday will not define who we are as a city.
  • PAUL GILLIN  |  SATURDAY, JUNE 29, 2013
    [Blog] Gordon Gekko is So Last Century
    Just like they did with e-mail and the Internet, Eighty-two percent of emerging market professionals and 41% of developed market professionals agree that blogs, information from social media or crowd-sourced information on the Internet are highly useful in helping to understanding an issue or news item.  and the U.S.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] Elevate Your Holiday Marketing on Social Media
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. It’s hard to believe 2014 is almost over! She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. Social Media for Hospitality
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Blog] 8 Reasons Super Specialized Companies Should Embrace Inbound
    When we started a blog on femtosecond laser technology, and started offering educational whitepapers, our web traffic tripled and our contact database grew 6x in just three months through whitepaper downloads. 3) Big value. We created a blog for a company that excels at creating hermetic seals for implantable medical devices. Wrong.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 2, 2014
    [Blog] 3 Steps to Help You Find the Best Time to Send Email Messages
    Here at Act-On, we used testing to determine that email with a summary of Marketing Action blog posts performed better on Saturday than Friday. Busy people don’t always have time to read longer blog posts during the week, and getting caught up over the weekend is how many of us deal with our overscheduled days. Friday? Forget it.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Blog] Personas Are Great (Except When They Suck)
    Now, Buffer is one of my favorite blogs. I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale. And I made sure to differentiate personalized content from personas.
  • JUNTA 42  |  WEDNESDAY, JULY 18, 2012
    [Blog] 5 Critical Content Marketing Tactics to Consider Now
    Begin looking at each page as it’s own and not blindly attaching a general sidebar to all pages and blog posts. Not Just Photos, but Shareable Design. I’m sure we are not alone on this, but often our editorial team comes to the “choosing of the obigatory image” last when creating blog content.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 3, 2011
    [Blog] Using Buyer Personas in B2B Marketing
    blog posts or product pages) and cross-reference the format in which that content is presented. Providing an RSS feed on your blog or website sheds insight into how often buyers are actively engaging with the new content you provide, but this is not the only metric to track. B2B Lead Generation | Buyer Personas. In-person or online?
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Blog] 4 Killer Tips to Boost Social Content Sharing
    The average blog takes up to 5-7 hours to write with research, writing, editing, etc. They’re writing their own content and using tools like LinkedIn Publish or even their own personal branded blogs to disseminate content. Ben Laflamme does this well, check out his blog here. Moreover, it’s all about execution. is not included.
  • BLUE FOCUS MARKETING  |  SUNDAY, MAY 8, 2011
    [Blog] 2011 #Nifty50 Top Twitter Women
    This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Her Connect the Docs blog – frequently featured on the B2B Marketing Zone – is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. What is it? Jennifer Aaker – @aaker. amberbuhl.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 5, 2014
    [Blog] Life Enrichment: Giving Back
    and next weekend, for the golf course itself. I am certainly not bragging or using this blog to promote what Ken Thoreson does, I have been blessed in many ways, but I feel it is important to help others-in whatever way you can. Ken@AcumenMgmt.com www.AcumenManagement.com Blog: www.YourSalesManagementGuru.com. Give back!
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 25, 2012
    [Blog] Industrial Marketing Content that Helps Buyers
    Evaluation and engineering kits. I am not minimizing the value of more conventional marketing content such as product data sheets, application notes, case studies, whitepapers and blog posts to name just a few. Sellers may be too close to the forest to see the trees and firmly believe their marketing content is helpful to their buyers.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Blog] 4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy
    Simple Metrics to Prove the Value of Your Social Media Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Period.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 11, 2011
    [Blog] Savvy Week in Review - March 11
    This weeks selection of fresh-picked blog posts are sure to get you springing ahead into the new season even as you turn your clocks forward Saturday night (for those of us that have to do that). Is it really the middle of March?!? How the heck did that happen?!?). So - happy reading, happy weekend, happy almost-spring!
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Blog] Your Lead Scoring Blind Spot: The Internet
    Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Marketers have a huge blind spot when it comes to nurturing and lead scoring.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Blog] Hey Marketing: An Inquiry Is Not A Lead
    Someone who reads 10 blogs on your website is not a lead. I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. And this drives a deeper wedge in the goal of  marketing and sales alignment. And 36% are never followed up on.
  • HUBSPOT  |  TUESDAY, NOVEMBER 3, 2015
    [Blog] 17 Ways to Prep Your Ecommerce Site for the Holiday Rush
    If you haven’t already started planning your blogs, videos, tweets, and Facebook posts, get on that pronto. Emails, website banners, CTAs, gift guides, blog headers, PPC ads… The list goes on. 9) Ad Keywords. The holidays are coming quickly. Are you ready? If not, now’s the time to start decking the halls. If not, start planning now.
  • SAZBEAN  |  SATURDAY, OCTOBER 5, 2013
    [Blog] Top Internet Marketing Strategy Links for the Week of September 30th, 2013
    Here are the top Internet strategy, marketing and technology links for the week of September 30th, 2013… Is There Any Value in Using Meta Description? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, APRIL 14, 2012
    [Blog] Top Internet strategy, marketing and technology links for the week of April 14, 2012
    Systematic Approach to Writing Successful Blog Posts  (ProBlogger). WordPress Leads the Blogging Platform Pack (CIO.com). Here are the top Internet strategy, marketing and technology links for the week of April 14, 2012… Can Brands Market on Facebook Without Actually Spending Money on Advertising? AdAge). Mashable!).
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 12, 2012
    [Blog] Stop SOPA From Killing the Internet!
    And we don’t do politics on this blog. This blog is in WordPress and even WordPress is against SOPA and PIPA. I admit it. didn’t know what the Stop Online Privacy Act (SPOA) (Known as PIPA in the Senate) was all about. All I knew was that GoDaddy caught a lot of flak about opposing it. GoDaddy was right. You get busted.).
  • SAZBEAN  |  SATURDAY, JULY 30, 2011
    [Blog] Top Internet strategy, marketing and technology links for the week of July 29, 2011
    Seven Great Questions on Blogging  (SpinSucks). Promoted Tweets: How Paid Media Fits Into Your Social Media Marketing  (The Forrester Blog). Here are the top Internet strategy, marketing and technology links for the week of July 29, 2011… 8 Ways To Recruit Startup Talent Using Social Media  (Mashable!). Social Times).
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Blog] What Is CSS? [FAQs]
    Here at HubSpot we often recommend using your corporate blog to answer questions for your customers. Lately we’ve been taking our own advice and using the HubSpot Inbound Marketing Blog to address questions that people ask when they call in to HubSpot’s Sales and Service representatives. Today’s question: What is CSS? But we get it.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 25, 2015
    [Blog] 5 Ways To Create Interactive Content and Maximize Your Marketing Budget
    Ways To Create Interactive Content and Maximize Your Marketing Budget was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways To Create Interactive Content and Maximize Your Marketing Budget appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Probably.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 18, 2015
    [Blog] Sign-Up Forms Can Be An Important Piece of Your Email Marketing Program
    useful tool to build your email marketing list, sign-up forms can be used across a multitude of marketing channels including most popular social media platforms as well as your website or blog. If you’d like to check out sign-up forms for yourself,  sign up for a free account  today! © 2015, Vertical Response Blog.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 13, 2011
    [Blog] Twitter By The Numbers: Are You Listening to 100 Million Voices?
    “How do you find the time to tweet or blog? You can also connect with me on  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Last week, Twitter announced it had reached  One hundred million voices  or active users. But what do these numbers really mean? He has since sent over 10,000 tweets.
  • VIEWPOINT  |  TUESDAY, JUNE 4, 2013
    [Blog] Sales Success - The Perfect Formula from Jonathan Farrington
    You can read more from Jonathan over at his award winning blog The JF Blogit , which attracts thousands of visitors every day, and of course you will constantly find fresh resources on Top Sales World. I had the pleasure to sit down and chat with my colleague and friend Jonathan Farrington. DM: What exciting things are in store for TSW?
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Blog] New to Marketing Automation? Your First 5 Moves
    So if you’re considering marketing automation, but aren’t sure how you’ll get started, or you’re a new user who’s ready to take your marketing automation for a spin, this blog post is for you. Your First 5 Moves was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Have any questions?
  • HUBSPOT  |  MONDAY, DECEMBER 20, 2010
    [Blog] 25 Ways to Get More Social Media Followers
    Add buttons to your blog and even other website pages that allow visitors to share your content on social sites like Twitter, Facebook, and LinkedIn. Blog Comment Signature. When you make a comment on a blog post, link to your most active social media profile (usually Twitter or Facebook ) in a signature-like style. 7.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 14, 2016
    [Blog] CMO Spotlight: 3 Trends That Will Drive Digital Transformation
    CMO Spotlight: 3 Trends That Will Drive Digital Transformation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post CMO Spotlight: 3 Trends That Will Drive Digital Transformation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Digital transformation.
  • WRITING ON THE WEB  |  SATURDAY, AUGUST 22, 2015
    [Blog] Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…
    Comments from others are such strong persuasion triggers, you shouldn’t limit them to just a page, but have them scattered throughout your web pages, blog, and social media profiles, such as LinkedIn. Similar to how frequent, quality content enhances your website pages, social proof enhances your professional credibility.  Click Send.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 13, 2014
    [Blog] Check out Dave Kerpen – our featured guest on Marketing Made Simple TV today
    Dave blogs twice a week on LinkedIn as part of LinkedIn’s Thought Leader Program and is the 25th most followed person in the world, with more than 300,000 followers, which is growing at about 3000 followers a week. Keynote speaker and best-selling author @davekerpen on Marketing Made Simple TV. Hop right over and watch Dave now.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 31, 2015
    [Blog] New Feature: Email List Segmentation [Phase 1]
    Take advantage of this deeper level of segmentation and watch how your engagement improves. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Segmented lists get more engagement. People who opened.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 8, 2013
    [Blog] Butter Up Your Social Media Calls-to-Action
    Share away! © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Butter Up Your Social Media Calls-to-Action appeared first on VR Marketing Blog. Target’s Tumblr. All rights reserved.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 26, 2013
    [Blog] Building a Sales Pipeline
    Blog:  www.YourSalesManagementGuru.com. Tactical Sales 20/20 Marketing Plan. Build Your Pipeline for the 4 th Quarter. Overview:  The marketing plan incorporates messaging from your vendors   with marketing materials, email campaigns, telephone scripts and partner involvement. Each Salesperson begins to call all suspects in Group B.
  • JUNTA 42  |  TUESDAY, JUNE 23, 2009
    [Blog] Social Media Stages of Involvement - Where You Should Be Spending Your Time
    YouTube , blogging)           Subscribe    -    Junta42    -    Custom Content Experts    -    Get the Book Great social media presentation short by Andrew Davis from TippingPoint Labs given last week at Custom Media Day in New York City.
  • STORIES THAT SELL  |  TUESDAY, SEPTEMBER 18, 2012
    [Blog] Story Musings from the Depths of a Bad Cold
    And while it was tough to work, and even harder to come up with new blog ideas, my radar for customer stories kept on working. This past week, I was down with a cold. There are a lot of cold remedies out there, and who knows what really works? But in our house, we turn to Cold-EEZE. It's a customer testimonial, and a good one.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 21, 2013
    [Blog] Top 5 Brand Building Tools for Technology Firms
    Develop a must-read industry blog: Make sure your blog is something that potential clients and referral sources want to read — having a blog just to have one won’t cut it. Start by defining a clear blog strategy. Publish frequently and give your blog some features that stand out. But how do you do it?
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