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  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 18, 2011
    [Blog] Where Industrial Websites are Falling Short
    Look for my earlier blog posts under Industrial Websites if you want to dive a little deeper into these issues and pick up some free tips. First the good news – 76 percent of small and medium sized manufacturers and industrial companies reported that their websites made a contribution to their growth during the second half of 2010.
  • REPUTATION TO REVENUE  |  MONDAY, JANUARY 31, 2011
    [Blog] Four levels of B2B content sharing: Publishing isn't everything
    Commenting on other blogs, articles, community sites, tweets, and other social sources provides a fairly simple way to build visibility, demonstrate knowledge, and make or strengthen connections. Indeed, there are four levels of content sharing that B2B marketers should include in their social media mix. Four Levels of Content Sharing.
  • VIEWPOINT  |  TUESDAY, JANUARY 11, 2011
    [Blog] 10 Inside Sales Predictions for 2011
    Blogs, twitter, Facebook and Linkedin have created an environment where individual sales reps can know showcase their knowledge and value as a partner to their buyers Comment on The Bridge Group's ten predictions for inside sales in 2011. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions.
  • B2B MARKETING ONLINE  |  FRIDAY, JULY 30, 2010
    [Blog] Just Can't Get Enough - B2B and Social Media
    The views expressed in this blog are personal views of the author only and not of any company or organisation in anyway associated with the author. There’s still a persistent online debate whether social media is effective in B2B or even if it has a role at all. Cashman talked about “computer supported cooperative work”.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 3, 2013
    [Blog] Why Jeff Ogden of Find New Customers is now using BrandYourself.com for Personal Branding
    blog post you wrote. We love to read your comments and appreciate those who share our blog posts on social media. '“We believe everybody should be actively improving their own Google results without having to pay a company thousands of dollars to do it for them.” This is the story of why you need to as well. LinkedIn.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Blog] B2B Retargeting – Benefits and Pitfalls
    'In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. In other words, you had a prior connection, such as when they registered for your blog or responded to an offer of some type. The gist of that article was targeting individuals who are already part of your database. Chris.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 3, 2011
    [Blog] Is Your Social Media Strategy a Field of Dreams?
    Google Blog Search ( [link] ) scans the blogosphere for any keyword or phrase you input. SocialMention ( [link] ) enables you to search keywords and phrases by specific channel category (blogs, images, news, video, etc.), More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.)
  • HUBSPOT  |  SUNDAY, MARCH 16, 2014
    [Blog] Marketer Hits the Sales Floor, VP of Sales Runs Social Media & More in HubSpot Content This Week
    In this blog post , find out what your salespeople really want from your marketing team according to a HubSpot sales manager. In this blog learn about her experience as well as what she learned about sales from being on the front line. 'At HubSpot, we spend a lot of time and energy focusing on sales and marketing alignment.
  • B2B MARKETING SAVVY  |  TUESDAY, AUGUST 18, 2009
    [Blog] ScoopD’s Digest: 10 Overlooked Reads Worth the Look: Buffett, Facebook, CMOs/Twitter Commentary, Earth Aliens, the BBC, et al
    BLOGS WORTH A LOOK. Old Media” Blogs the New Media – what I like is the fundamental old journalism rigor of sourcing/checking. WSJ Tech Blog:    Digital topics by the baston of print  . Harvard Business Review Several and varied blogs on business, technology topics. If you like the read, please subscribe to my RSS feed.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 20, 2013
    [Blog] 50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]
    Drafting a blog post that needs a "read more" button after the summary? Data from Dan Zarrella shows that specific diction in your social calls-to-action help drive engagement, but another great way to drive social engagement is through social CTAs on other assets of your website, landing pages, blog posts, and so on. Enjoy!
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 25, 2012
    [Blog] 18 Growing B2B Content Marketing Trends to Share
    77% of B2B Marketers use blogs as part of their content marketing. Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. Photo Credit: Flickr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Blog] Twitter is dying—and it’s all your fault
    We all want traffic to our blog, preferably traffic consisting of our target audience. By Neicole Crepeau, Contributing {grow} Columnist. m going to get flak for this post, but I don’t care. m so frustrated that I have to write something. love Twitter.  But Twitter is dying, and it’s all because of you. Tribes are killing Twitter. twitter
  • BLOG MY CALLS  |  WEDNESDAY, MAY 21, 2014
    [Blog] Sales Training Stat: 'Ownership Language' Used 78% More on Converted Calls
    As we''ve discussed in previous blog posts, a conversion is any one of the four following events: Appointment Set , Sale Made , Reservation Made , or a Committment to Buy. More Important Than Being Polite - Earlier today we published a blog post about agent politeness. 'Sales trainers now have data to back up their claims.
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 29, 2013
    [Blog] The Friday Marketing RANT: Hey Idiot, You're a Sales Guy, You Need a LinkedIn Profile
    'This blog post is part of the new Blog.LogMyCalls.com series called The Friday Marketing RANT. To receive this post in your inbox every Friday morning, please subscribe in the top right hand corner of the blog. -. The idea is simple: we''re going to rant about something marketing related every Friday morning. WTF?!????! It works.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 23, 2012
    [Blog] Freeing the Bonds of HTML: The #1 Way To Make Your Business Site More Social
    For example, check out a sample corporate blog, this one being the Wells Fargo Blog : They’ve taken a great first step toward more social, but their hands are still tied.  It Doesn’t Have To Be a Blog! The myth is that WordPress is only for blogs.  None of these have anything to do with having a blog!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 1, 2013
    [Blog] The Future of Twitter
    Related Stories What does it take to start a blog these days? 'Twitter is at a crossroads. It’s in the process of becoming a public company which will inevitably affect how they monetize, where they monetize, and perhaps even influence the type of content they are willing to allow on the site. Facebook’s pre-IPO sneak attack.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 6, 2014
    [Blog] The C.U.R.V.E Method For Engaging Email Subject Lines
    Method For Engaging Email Subject Lines is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Alex on Twitter @alexcwilliams. After years of writing and testing Subject Lines for all ends of the business spectrum, I have developed my own method of creating Subject Lines called C.U.R.V.E., Works.
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Blog] How to Design a Persona-Centric Website Experience
    This means everything from blog posts to more premium offers like ebooks, webinars, product demos, etc. For a more in-depth explanation of how this can be done, check out this blog article , which is completely dedicated to explaining how to tailor your content to suit individual personas. Face it: your website isn't just about you.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JUNE 13, 2013
    [Blog] AG Olympics: Using Team Building to Motivate Inside Sales Reps
    As I write this blog, there are people walking by wearing Uncle Sam costumes and American flag tattoos, donning enormous gold chains and carrying bedazzled chalices, and sporting red lucha libre masks. 'Today is an exciting d­­ay in our office. m not really sure what we are competing for, but it doesn’t matter.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 17, 2012
    [Blog] Inside Sales Reps - Are You Losing Prospects Over Their Objections?
    If you’re in sales and haven’t seen this clever blog with gif animations yet, I highly recommend it for a good laugh! Last week, a friend of mine sent out a link to Cold Call Me Maybe on Tumblr. We are using xyz competitor. Just send me some information. This prospect either has some kind of interest or they are trying to brush you off.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Blog] The ABC's Of Managing An Inside Sales Team
    My digital marketing manager mentioned that he came across a great blog from Kara Trivunovic, Vice President of Marketing Services for StrongMail. Her topic focused on the ABC's of email marketing and we thought it would be interesting to come up with an A-Z run down on teleprospecting from a manager's perspective. Feel free to share
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Blog] Challenge Creates Happiness
    said “there is no such thing as a born salesperson” in my blog, but that’s not entirely true. I recently heard from one of my regular readers who challenged a premise I made in my most recent post, For Sales: Practice makes perfect. Bob’s brother returned to music once he had reached his financial goals through sales.
  • FUNNEL FOCUS  |  WEDNESDAY, OCTOBER 20, 2010
    [Blog] Decrementing a Lead Score: They’re just not that into you
    lead could attend webinars, download whitepapers, and visit your blog every few days; however, if their interest never escalates into viewing product information or responding to a sales rep’s inquiries, chances are they are not yet sales-ready or are doing research for another purpose. For those of you that haven’t, bravo – it was terrible.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 17, 2010
    [Blog] Content Marketing is NOT Wait and See
    comments on blog posts. There seems to be a belief that content marketing is a "wait and see" strategy. That we send our content out into the universe and then sit back and wait for our prospects to come calling on our salespeople. At the risk of sounding repetitive, that's why we need an eMarketing strategy.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 28, 2010
    [Blog] Don't Put Your B2B Email In a Box
    They read an article and click over to a blog post discussing an aspect of solving the problem. Email is used by most B2B marketers for a variety of purposes—many of which are executed distinctly, sometimes without visibility across the organization. In fact, treating them as such can cause a variety of problems: Frequency. " Activity.
  • HUBSPOT  |  TUESDAY, JULY 2, 2013
    [Blog] How to Ease Your Sales Team Into Social Sales
    Although salespeople have grown comfortable with the use of LinkedIn as a sales tool (more on WHY later), they seem to avoid blogging like the plague. Why not include their number of blog comments? Recommendation: Ask them to write a blog post about why they joined their company. And Twitter? Even poorer adoption. m busy.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Blog] Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]
    We also segmented this across companies that were actively blogging vs. companies that do not blog actively. The average website with a regularly updated blog lost 10.41% of the intelligence on their search engine traffic, with a small standard deviation of 6.34% and just a 0.22% magnitude of error. Connect with HubSpot
  • HINGE MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Blog] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    Let’s take a look at a few ways A/E/C firms can successfully do this: Blogging. And by providing offers (that is, actionable next steps… an invitation to subscribe or receive updates from the firm), blogs can lead to conversions. 'First the good news. But a lot of A/E/C firms are missing the boat. Email marketing.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 30, 2013
    [Blog] It’s Fun to be a Marketer Again! – Introducing the Big Marketing Activity Coloring Book
    – Introducing the Big Marketing Activity Coloring Book was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 'by Jason Miller. One of the biggest misconceptions in B2B marketing is that you have to be serious and not have any fun. couldn’t disagree more. Introducing the Big Marketing Activity Coloring Book!
  • HUBSPOT  |  WEDNESDAY, APRIL 24, 2013
    [Blog] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
    41% of marketers confirmed that inbound marketing produces measurable ROI, and a staggering 82% of marketers who blog see positive ROI for their inbound marketing ( tweet this ). Today, we’re excited to share the 2013 State of Inbound Marketing Report. HubSpot''s 2013 State of Inbound Marketing from HubSpot All-in-one Marketing Software.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 18, 2011
    [Blog] The Death of Cold Calling – Ending the Debate
    This post is the #4 most tweeted article from all of my posts on the blog. few blog articles were made in response to the post from people with their own take on the idea that cold calling is dead. Should sales people blog? The Cold Calling Debate. Getting attention through marketing channels is harder than ever.
  • MARKETING ACTION  |  MONDAY, DECEMBER 31, 2012
    [Blog] Top Ten 2013 New Year’s Resolutions for Marketers
    Reduce the amount of time you spend creating content by reusing and recycling blog posts, webinars, and white papers. Hear that low hum of excitement in the air? It’s 2013 coming at us, a whole new year full of bright and shiny opportunities. Here are Act-On’s Top Ten Resolutions for Marketers for your success in the new year: 1. Save money.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2011
    [Blog] LinkedIn Share Button Now On More Than 100,000 Websites
    Make sure to include the LinkedIn share button on your blog or website to encourage others to share your content. If you're using HubSpot's blogging software , you can turn this button on with a simple check box in your blog's options menu. This isn't the case for HubSpot.com.yet. Sharing Is for B2B Too. Marketing Takeaway.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 20, 2011
    [Blog] Why I Won’t Accept Your LinkedIn Invite
    like the blog. hate the blog. Andrea Stenberg , who blogs wonderfully as The Baby Boomer Entrepreneur, suggested last year that we should accept all but the creepiest LinkedIn pickup lines.  Dear Michael, Indra, Lori, Anders, Marta, Steve, other guy named Steve, Ali and all the others. enjoyed the webinar. heard my speech.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JULY 19, 2013
    [Blog] Five Life Lessons from Doc Martin
    In advance of Season 6’s final 8 episodes, diehard Doc Martin fans can follow the latest series-related news and gossip on its official website / blog www.docmartinfan.com. In the meantime, readers of this blog post are invited to share a life lesson or two that they’ve learned from Doc Martin. No sugar-coating. Know Your Stuff.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 6, 2013
    [Blog] How to Get Your Prospect to STOP, LOOK and LISTEN to You (with content marketing)
    This blog is powered by WPEngine, the best and fastest WordPress hosting on the planet today. Get a great deal on WPEngine for your blog here. We love to read your comments and appreciate those who share our blog posts on social media. Please let us know what you think in the comments and share it on social media too.
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Blog] 7 Shameless Tactics Marketers Use to Lure an Audience
    We use this tactic in our blog posts all the time. Just take a look at one of our blog posts LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. That blog post has received over 33,000 views and triple digit inbound links. Slow and steady wins the race. 1) Cute Animals. Big whoop! That's.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 20, 2011
    [Blog] Christmas is a perfect time to create havoc online
    Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! Image via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Turn it up to 11! If Suckers! From now until some time in January.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Blog] Future of F-Commerce: Why its the 180 degrees the wrong direction
    'In a recent blog post, the CEO of Spreadshirt, Phillip Rocke talks about how disappointing Facebook commerce has been for his 2,000 FB stores. One of ReadyPulse’s customers has documented their initial forays and failures in Facebook Commerce. All of … Continue reading → Share and Enjoy.
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Blog] 5 Future-proof Ideas For Your Website
    About 50,000 new blogs are created to get stacked on top of the 150 million+ that are already out there. blog post can last for years. This post was the blog version of “The Future of Websites,” a presentation given by Andrew on September 15th for the  Association Media & Publishing  “Lunch and Learn” series.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 18, 2013
    [Blog] Why Advocate Marketing Should Be Part of Your Lead Generation Strategy – Part I of 2
    Here’s what it looks like: Awareness:   Plant the seeds with referrals, through social media, and by sharing content and comments on blog posts. The post Why Advocate Marketing Should Be Part of Your Lead Generation Strategy – Part I of 2 appeared first on Marketing Action Blog - Act-On. How are they doing this? Why marketers love it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 21, 2012
    [Blog] Will the social web fuel international cooperation or catastrophe?
    It seems like anybody who signs on for a Facebook account or a WordPress blog site should be required to understand what they are getting into. People from different regions have many subtle communication habits that combine to create breakdowns when styles collide. Inevitable cultural collisions. We’re all ambassadors. Tweet.
  • HUBSPOT  |  THURSDAY, JANUARY 13, 2011
    [Blog] How to Rock Your Facebook Fan Page with John Haydon [@InboundNow #3]
    In the interview we discuss: How he built his business from the ground up through blogging and inbound marketing. Building a Business Through Blogging and Inbound Marketing. John started his business through blogging. Inside Facebook is a great blog that has a ton of updates on current Facebook trends. Be Careful.
  • JUNTA 42  |  MONDAY, APRIL 30, 2012
    [Blog] 3 Ways to Extract Brand Stories from Inside the Company
    blog posts, white papers, etc.). When we did an initial content analysis , we realized that a large portion of blog and article content was happening through direct customer email. You’ve done it. How many times have you heard the following that have stopped you in your tracks?: How are we going to get all this content created?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 14, 2011
    [Blog] Sales Leadership: 10 Sales Kick-off Idea’s
    see previous blogs for ideas). Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com Blog:  www.YourSalesManagementGuru.com. Sales Leadership: Ten 2012 Sales Kick-off Meeting Idea’s. You should schedule them no later than mid-February.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [Blog] 4 Website Best Practices (and a Tip!) You Can’t Afford to Ignore
    About the author: Kate Headen Waddell is a strategic copywriter specializing in web copy, white papers, case studies, blogging and other B2B marketing tools. I write copy for a lot of websites, and like all of you, I also visit a lot of websites. What makes a GREAT website? It’s not rocket science. Clear mission – with metrics.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 26, 2011
    [Blog] Best SEO Guides, Tips and Resources of 2010
    12 Amazing SEO Infographics by HubSpot Blog. ** 5 Stars. SEO Raises Awareness and Reputation Better than PPC by MarketingSherpa Blog. The Problem with Footer Links in SEO by WordStream Internet Marketing Blog. The SEOmoz Internal SEO Pre-Launch Checklist by The Daily SEO Blog. How important are footer links to SEO?
  • MARKETING CRAFTMANSHIP  |  FRIDAY, APRIL 8, 2011
    [Blog] Is Your Web Content a Marketing Liability?
    If the brand police were to issue citations for website content-related abuse, some of the most common violations might include: Vagrancy – If your most recent press release, example of news pickup, or last blog posting is more than two months old…website visitors will wonder “Are these guys still is business?” Long live the internet.
  • INSIGHTIQ BLOG  |  FRIDAY, DECEMBER 16, 2011
    [Blog] Cash May Not Be King Any Longer
    After all, if you are reading our blog, you are a trend setter, aren't you? After all, you use your phone to stay in touch with friends and family, take business calls and read my blog post. How comfortable are you with the idea of never having to handle cash to make a purchase? PayPal Mobile Payment. Square. iZettle.
  • MARKETRI  |  THURSDAY, MAY 9, 2013
    [Blog] Why B2B Online Marketing Doesn't Work
    It originally appeared on The Marketing Eye Blog. The website should be thought of as a 'content hub' where blog posts, white papers, product specifications, case studies, press releases and any other form of value adding information can be housed alongside a clear call to action. So is it brand awareness that you hope for?
  • MARKETRI  |  TUESDAY, OCTOBER 9, 2012
    [Blog] The New Era of SEO Brings New Strategies and Key Steps
    I've talked to professionals, read e-books and blogs like SEOMoz , and I’m in the midst of a great hard copy book that I'll review in a future blog. Follow blogs and online publications in your industry or your target clients' industries. Pitch your own articles and blog posts. Website Code / Code Audit.
  • MARKETRI  |  WEDNESDAY, JUNE 27, 2012
    [Blog] Uncovering the Mysteries of Google and Off-Page SEO (Part 1 of 2)
    This is a Web site that is in your niche -- for instance a highly rated blog in your industry. It involves guest blogging, guest article writing, etc. Content is shared in various forms on these sites (blog posts or articles for example). Amy: So it seems it's a lot easier to get ranked if you have a blog page.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 14, 2013
    [Blog] Slow and Steady Makes for a Successful Teleprospecting Pipeline
    'I''ll preface this blog by letting you know that I''m not an avid runner. I''ve never run a marathon in my life, but I can say that I understand the saying, “It’s a marathon; not a sprint.” I’ve used this tidbit of advice on many occasions: big dinners, binging on TV shows, days spent shopping, etc.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 29, 2013
    [Blog] “Stop Asking Employees To Tweet” Says GaryVee
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Last week I presented at BtoB Magazine’s  Digital Live  conference in New York on the future of content marketing. It was the first time I saw him speak and he did not disappoint. Social Media
  • BLOG MY CALLS  |  THURSDAY, OCTOBER 3, 2013
    [Blog] Google, NOT PROVIDED Keywords, and the End of Keyword Call Tracking?
    In this blog, however, we will focus on what this development means for call tracking. 'In case you''ve been living under a rock, you likely know that Google is no longer going to be providing organic keyword data. That means you will not get ANY organic keyword data within the next couple of months. That number is going up. Source-Based DNI.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 11, 2010
    [Blog] Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain
    But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. publishing. Back in February, Day released its 5.3 Day’s 5.3
  • SMASHMOUTH MARKETING  |  MONDAY, DECEMBER 15, 2008
    [Blog] Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
    Read more about how it works in great detail at this blog post by Arron Ross, ConnectAndSell: 100x ROI in generating pipeline!? If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! So we finally gave it a shot. Need I say more?
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 19, 2009
    [Blog] B2B Appointment Setting - Best if Nurtured First
    The lists were smaller in size than the other two clients, but each contact was receiving valuable contact through white papers, webinar invites, analyst studies, blog links, etc. 37% of prospects that were nurtured move on to further sales activity from an introductory meeting -- 12% higher than those not nurtured. So X meetings for $Y.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 1, 2009
    [Blog] Lead Generation Checklist - Part 2: Sales and Marketing – One Team
    Ardath Ablee was fascinated by one and wrote about it in her blog. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. Your touches should be conversations not just campaigns. Thanks Ardath.
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 19, 2009
    [Blog] The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?
    Inbound: SEO, SEM, Blogs. This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. Outbound: Telemarketing,Email, Events). Even at 3x the cost, it's not apples and oranges.
  • SMASHMOUTH MARKETING  |  MONDAY, JUNE 15, 2009
    [Blog] B2B Appointment Setting - Best if Nurtured First
    The lists were smaller in size than the other two clients, but each contact was receiving valuable contact through white papers, webinar invites, analyst studies, blog links, etc. Similar to b2b inside sales teams, we book meetings with C/VP level executives on our clients' behalf and only get paid when the meetings take place.
  • SMASHMOUTH MARKETING  |  SUNDAY, DECEMBER 7, 2008
    [Blog] Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
    Read more about how it works in great detail at this blog post by Arron Ross, ConnectAndSell: 100x ROI in generating pipeline!? If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! So we finally gave it a shot. Need I say more? sales
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, JULY 1, 2009
    [Blog] On Lead generation: Insist on lead quality over quantity
    Related posts: B2B Lead Generation Blog: Why cost-per-lead budgets fail and fewer leads are better Under increased pressure to help drive revenue in this challenging market, many of us are tempted throw as many leads as we can to our sales team. I'm still my the cost-per-lead focus only approach to lead generation. Dig deeper.
  • PR MEETS MARKETING  |  TUESDAY, APRIL 29, 2008
    [Blog] Brave New World of Media Pitching: Twitter
    You never know when one of these mini-conversations becomes fodder for a blog posting or article. I have a page about how to pitch a blogger , but I'm realizing that this goes beyond pitching bloggers vs. traditional media. It's how do we pitch people in general?  . The questions now is, which is better? What made this work? What about you?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 30, 2014
    [Blog] 4 Ways to Manage Change Management For Successful Demand Generation
    Ways to Manage Change Management For Successful Demand Generation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Carlos is widely recognized for his expertise in strategic integrated marketing, Demand Process, Demand Transformation? and marketing automation. for enterprise clients globally. Educate.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 19, 2011
    [Blog] Suggestions on How to Make Sense of Google+
    Show off your Google profile – by putting it on your blog or website. To listen to all the “experts” Google+ is the next best thing to come down the pike and will eventually replace Facebook in the B-to-B space. have to believe that if Google is involved then it has a pretty good chance of succeeding. I’ve
  • HUBSPOT  |  FRIDAY, JULY 12, 2013
    [Blog] 10 Brands That Jumped on Instagram Video (And Rocked It)
    'When new social media features are released, every news outlet and blog jumps on the story. Hey, we do it, too.) Everyone''s thinking: what is this new feature, and how does it fit into my current content strategy ? 10 Brands Creating Awesome Instagram Videos. 1) lululemon athletica. from a few years ago. 2) Today Show. 3) charity: water.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 15, 2012
    [Blog] Which Industries are Adapting to Changes in Email Marketing?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this We took a look at the open, click-through and click-to-open rates amongst customers in select industries ‘actively’ sending email – meaning that every month they send at least 100 emails.
  • MARKETING FINGER  |  THURSDAY, AUGUST 12, 2010
    [Blog] Do You Ping.fm?
    With ping.fm, you can also  direct an RSS blog feed to all of your social networks. How many social media sites do you update on a regular basis? Perhaps it would be better to rephrase the question as: How many social media sites would you like to update on a regular basis? Twitter. WordPress. Tumblr. MySpace. LinkedIn. Delicious.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 10, 2010
    [Blog] Savvy Marketers Refer!
    The Savvy Sisters believe being natural connectors and a pay it forward disciples has made this blog and our individual business efforts more successful. The Savvy Sisters want to throw our wholehearted support behind Make a Referral Week. We all know personal recommendations are one of the most powerful influencers in marketing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 27, 2013
    [Blog] The Human Touch – Important For Marketing Today and Tomorrow
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In this  Future of Marketing  series, we have covered topics such as  Agile Marketing ,  Big Data ,  Customer Experience ,  Thought Leadership ,  Culture ,  Content , and so much more.
  • HINGE MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Blog] PR and Marketing: Are Bloggers the New Journalists?
    Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. However, corporate bloggers won’t blog about their company problems the same way a journalist would. '“We need PR and marketing.”
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 16, 2013
    [Blog] Sales Mgmt: Achieving Balance: Fear vs Respect
    Ken: This week we have a guest blog. 'Achieving the Balance Between Having Your Sales Team Respect You But Not Fear You. The topic is extremely important for all levels of sales leadership, especially in challenging situations/times. We’re going to address why this balance is so important to maintain, and how to achieve and maintain it. .
  • THE POINT  |  FRIDAY, DECEMBER 14, 2012
    [Blog] How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?
    Quick anecdote: one of the largest deals our firm closed in the last two years was with an individual I’ve known for years, was in our database, and subscribed to our blog. It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. Can a firm like this rely 100% on lead nurturing? In short: no.
  • SAZBEAN  |  TUESDAY, FEBRUARY 19, 2013
    [Blog] 7 Simple Improvements to Increase Website Lead Generation
    One of the ways to do this is through blogging, but you could also build the content on your website with things like videos, how-to articles, product specifications, answering frequently asked questions, that sort of thing. Hopefully your website is doing more than just looking pretty (it does look good, right?).
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 13, 2010
    [Blog] Top 5 Social Media Trends For The B2B Marketer
    by Michael Brenner, July 13, 2010 Related Posts: Finding The Time To Tweet or Blog? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. You are most certainly not the only one. and “ what can we achieve ?”
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Blog] 7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)
    Note: We linked to this one instead of grabbing a screenshot in case you didn't come prepared to see human organs on the HubSpot blog today.) They even have a blog from which they pin various entries on boards that match each post's respective topic. Not necessarily. How "boring," right? 1) Healthcare. Healthcare. 4) Higher Education.
  • EMAGAZINE B2B BLOG  |  THURSDAY, OCTOBER 3, 2013
    [Blog] Don’t Be Chicken Little: No Keyword Info Does NOT Mean the Sky is Falling!
    However, as of this blog post, we see that even this information is starting to wane from this tool. 'The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. We use this data for a number of reasons.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 29, 2014
    [Blog] Facing tough choices — Paid versus organic reach
    Christopher Penn expressed the same sentiment on the Shift Communications blog when he claimed “A major part of surviving the Content Shock will be  greatly improving owned media.” 'By Mars Dorian, {grow} Contributing Columnist. ” Say it ain’t so. Paying to get paid. Here’s why. The product is the best marketing.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 23, 2012
    [Blog] A Sales Manager’s Recipe: What is Cooking in 2012
    At our website you will find free video’s on “hiring and training salespeople” and other articles I have written on sales management, you might also go back and skim through our blog to look for other ideas.  . A Sales Manager’s Recipe: What’s Cooking in 2012? Next, make two extra sales calls per month with each sales rep.  3f4qb8v9ge.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2011
    [Blog] Do Marketers Have Any Credibility?
    Mike Gospe  (@mikegospe) explains in his blog and new book about why Marketing should take the “high ground&# (and a seat at the leadership table ) in this debate by becoming an advocate for our customers: The marketing high ground represents a special place where you know the market so well, so deeply, that you become the customers’ advocate.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 10, 2012
    [Blog] Tap into Marketing Smarts from MarketingProfs B2B Forum
    Talkin’ and Doodlin’ About B2B Blogs. Check out this fun visual wrap-up of Mack Collier's blog chat covering B2B marketers' biggest blogging challenges. Last week I had the pleasure of attending the MarketingProfs B2B Forum in Boston. As MarketingProfs says, this isn't just another event. And Why Care?).
  • HUBSPOT  |  THURSDAY, JUNE 30, 2011
    [Blog] Social Media Tips and Best Practices From PR Pro @PRSarahEvans [@Inbound Now #27]
    She's been mentioned in Forbes magazine as one of the top 14 women to follow on Twitter, she has a great blog over at PRSarahEvans.com , and she's really the go-to girl in the online PR game. Does a journalist have a personal or hobby blog? If one blogger has a blogroll, check that out for other targeted blogs in the same niche.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 16, 2011
    [Blog] Marketing Automation in Action: Houston, we have Revenue!
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Liz Smyth Imagine being able to automate the routine and repeatable tasks associated with lead nurturing , lead scoring and lead management. Well, that’s the reality! See the view from Mission Control here or on YouTube , enjoy! What do you think? Is it fun?
  • B2B VOICES  |  FRIDAY, OCTOBER 5, 2012
    [Blog] Three Things B2B Communicators Can Learn from the Olympics
    Blogging isn’t supposed to be easy. One of the benefits of living in London was the opportunity to attend and be a part of the Olympic events. We were fortune enough to attend three events and my oldest  daughter’s school spent a full day at the Paralympics.  Are you going for the B2B gold? Make one event a truly unique experience.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Blog] 48 Ways to Measure Social Media Success
    Nine Blog Metrics. Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Overall traffic.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JUNE 30, 2009
    [Blog] Data Management Is as Sexy as a High Quality Mattress
    When Steve asked me to write a guest post about marketing automation and data quality, I couldn't resist, as we've been going back and forth on our respective blogs exploring the issue. That back and forth led to Steve thinking I might have a worthwhile direct contribution to his blog. enjoyed this one, and I hope you do too.
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 11, 2013
    [Blog] Top 10 Reactions to Conversation Analytics
    We''ve written two blogs about this subject because this is the most common reaction to Conversation Analytics. Here are two blogs explaining exactly how it works: - How Accurate is Conversation Analytics? 'These are real reactions from real people that have seen Conversation Analytics. These are reactions quoted exactly. Wow.". Wow.".
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Blog] 17 Words You Must Use in Your Headlines [+Examples]
    'Interested in how to write headlines that make articles and/or blog posts go viral? Using the word “you” and “your” in titles and headlines is effective because it implies that the information conveyed in the article or blog post pertains to directly to the reader.In Secret. Example: Amazing Uses for 3D Printers! Facts.
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Blog] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear appeared first on VR Marketing Blog. Back to Work. HBR IdeaCast.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 13, 2014
    [Blog] Totally Terrified of Public Speaking? 4 Tips to Cope
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Tips to Cope appeared first on VR Marketing Blog. Your heart is beating so hard you can hear it in your ears. Number two is death. Rehearse!
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 23, 2013
    [Blog] How to Spot a Bad SEO Proposal
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How to Spot a Bad SEO Proposal appeared first on VR Marketing Blog. Problem #1. ” So you bite and open it. Problem #2. Problem #3.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Blog] [Infographic] Dreamforce ’11: A History of the Event & How to Prepare for This Year’s Conference
    Infographic] Dreamforce ’11: A History of the Event & How to Prepare for This Year’s Conference was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino As Dreamforce – the U.S. Click to view the full-sized infographic , or use the code below to embed it on your own website. Enjoy!
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Blog] The 10 Habits of Highly Effective Inbound Marketers
    good blog article published today is better than a perfect blog article published next week. It''s very easy to get lost in the list of items you need to get through to execute on inbound marketing -- blog posts, offers, social posts, emails, etc., Here''s what they had to say. 10 Habits of Highly Successful Inbound Marketers.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 9, 2011
    [Blog] Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing
    You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. B2B marketers often face internal obstacles to strategic planning. Strategic planning has to begin by addressing these barriers. As long as these issues are not addressed, your company is not ready for strategic planning. Sell the Value.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 22, 2013
    [Blog] Are Healthcare Companies Successful Driving Awareness in the Dawn of Healthcare Reform? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Peter Rojas | Tweet this After all the mixed news about healthcare.gov and healthcare reform, we sought to find out how different healthcare industry marketers performed in the dawn of the Affordable Care Act. 
  • DIGITAL VOICES  |  FRIDAY, DECEMBER 27, 2013
    [Blog] This Week in Digital Strategy 12.27.13
    Based off this finding this blog post goes into depth about how habits influence users interactions and how you can develop a better user experience. 'Happy Friday, everyone! With the major holidays behind us we look forward to a new year filled with insights into the world of digital strategy. Numbers do not lie.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 25, 2014
    [Blog] Create a Winning Business Personality to Standout from the Crowd
    This is where it helps to draw up an outline of your online personality so that all members of your business can refer to it when tweeting, posting or blogging on behalf of your company. © 2014, VR Marketing Blog. The post Create a Winning Business Personality to Standout from the Crowd appeared first on VR Marketing Blog.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 26, 2013
    [Blog] 5 Must-Have Social Media Skills
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 5 Must-Have Social Media Skills appeared first on VR Marketing Blog. “It’s easy to get lost in the social media world.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JULY 30, 2013
    [Blog] What’s Happening in the World of B2B Online Marketing?
    Utilize Other Industry Blogs to Improve Your Own SEO. In a guest post from Brick Marketing’s own , Rick Stamoulis, Macrae’s Bluebook shows the advantages of good practices of how reading other B2B content can benefit your own site’s or blog’s SEO. Can you tell that I’m a HUGE Rick fan???).
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