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  • WRITTENT  |  TUESDAY, JULY 2, 2013
    [Blog] Creative Marketing Ideas From 10 Great Thought Leaders
    Blogs may not be the primary highway for content in a decade, but consumer’s love for a narrative will likely never die. 3. There are companies that use creative marketing ideas on their blogs, and there are others who have achieved the designation of a Content Brand (with a capital C and B, of course). Gary Vaynerchuk -  @GaryVee.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 16, 2012
    [Blog] The Leadership Gap in B2B Marketing
    But when I look across the social landscape, how many CMOs are active on twitter, blog or engage directly with customers on digital channels? And yet much of the B2B Marketing conversation is still on generating leads. This is why I believe we have a leadership gap in B2B Marketing today. Change is coming to B2B Marketing. Are you ready?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 19, 2014
    [Blog] Need New Customers? Get Happy Employees
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Actively disengaged employees outnumber engaged employees by 2-1. Why is this important for marketing strategy? Because the role of marketing is to get and keep customers. Need proof? Strategy
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 23, 2013
    [Blog] 5 Ways B2B Companies Can Generate Leads on Twitter
    This can be via blog and news posts, new sections or products which have launched or anything else of interest to your customers. 3. You could mention a blog post they’ve written or comment on some of their business news – anything that opens a conversation. Why not use Twitter as part of your new business strategy?
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Blog] Build a Content Marketing Calendar, Customers Will Come
    Meanwhile, customers are eagerly awaiting our educational emails, super sales, bangin’ blog posts and shareable social updates. Will you  create promotional emails, newsletters, videos, blog posts, Twitter and/or Facebook updates? The longer the content takes to produce (blog post vs. tweet), the earlier you should plan ahead.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 9, 2013
    [Blog] What Is A Social Business?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. What is a Social Business? Makes sense, right? Photo Source.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 5, 2011
    [Blog] Dun & Bradstreet Uses B2B Social Media to Bring Data to Life
    What is your approach to blogging? Hoover’s (a D&B company) had two blogs and one of them has been retired. For example, we have had success with the Hoovers’s blog Bizmology for sales and marketing professionals. The blog discusses trends and news in a non-promotional way. Social media enables us to do that.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 25, 2013
    [Blog] Inbound B2B Marketing: Why Content Is The New Coin Of The Realm
    Artillery B2B Marketing Blog > The Forward Observer Quality content is becoming more important than marketing budgets. Here''s why. In marketing, one of the biggest shifts created by the internet is from space to attention. Before the Internet, marketing''s core constraint was space. Money was the most important factor. What say you?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 16, 2011
    [Blog] 9 Experts Answer “What Makes an Online Video Worth Sharing?”
    He linked it over to an embedded video on his blog, which I followed because he’s a trusted source of mine for good content. Experts Answer “What Makes an Online Video Worth Sharing?&# is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Read and just click to share your favorites. Whimsy.”
  • WRITTENT  |  SUNDAY, NOVEMBER 16, 2014
    [Blog] 7 Ways to Spot Epic Copywriters for Your Site
    Not just a website, but one that is active (check out the blog), was obviously professionally developed, and makes you feel confident about procuring their services. If you run a search on their name, you might come across guest posts, blog comments, forum discussions, etc. Need some web content for a landing page? Image source.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 1, 2012
    [Blog] Expert Tips for Optimizing LinkedIn for Lead Generation
    Are you mentioning your company page in your blog? Expert Tips for Optimizing LinkedIn for Lead Generation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 28, 2012
    [Blog] Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone!
    Incoming search terms: blog act-on com building-a-blueprint-for-sales-and-marketing-success-step-5-pick-up-the-phone blog act-on com blueprint content marketing The post Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone! appeared first on Marketing Action Blog - Act-On. It all leads up to this.
  • LATTICE  |  MONDAY, DECEMBER 14, 2015
    [Blog] Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel
    Their lips are moving. – Joe Chernov of InsightSquared via the Engagio  blog. How do you know two B2B marketers are talking about account-based marketing? All jokes aside, get ready for account-based marketing to explode. More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Blog] 10 Retail Marketing Ideas to Boost Sales
    This post was originally published by Brian Morris for Bags & Bows and has been edited and repurposed for use by VerticalResponse. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 23, 2015
    [Blog] How to Make Your Emails Pop in the Inbox
    Get a more polished, professional look with these design techniques to get your emails read and your audience responding. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. To read an article?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Blog] Marketo Announces Japan Expansion
    Marketo Announces Japan Expansion was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phil Fernandez It is so nice to be wanted. Who doesn’t like to be invited to a party or asked to dinner?  The same is true in business. And in our short history, it sure seems like people want Marketo.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 21, 2015
    [Blog] Happy B2B Customers Can Get You More New Customers
    One you have case studies and testimonials, feature them on your blog or website. It also makes them feel special, because they were highlighted on your blog and on social media. As we all know, word-of-mouth is the best marketing channel there is. Top B2B companies are already taking advantage of this. So how does this happen?
  • HALEY MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Blog] Social Pro Case Study: Creating a Presence on Facebook
    The blogging program for 365 Healthcare Staffing uses through the Haley Marketing Group provides a great basis of original content for its marketing. We supplement the blogging content with job postings, inspirational quotes or applicable content from other sources like Forbes, Inc, etc. Where’s It Go From Here? Why would we do that?
  • HUBSPOT  |  TUESDAY, OCTOBER 1, 2013
    [Blog] A Free, Customizable Template to Help You Prove Marketing ROI [+ SlideShare]
    New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. For example, if you have a blog post that drove a crazy number of leads in a month, you could include that example slide with a few bullet-point takeaways after the "Leads Generated by Marketing" slide. But wait.
  • WRITING ON THE WEB  |  TUESDAY, JANUARY 19, 2016
    [Blog] 6 Big Content Marketing Challenges of 2016
    If you’ve been reading my blog for any length of time, you probably know that I do not believe in new year resolutions. When I think about expressing care for my clients and readers, it shows up in the quality of my work: I care if my blog has high quality, relevant content that helps readers. How to start a blog.
  • PUZZLE MARKETER  |  TUESDAY, MAY 29, 2012
    [Blog] Social Media Boosts Organic Search Results [Infographic]
    Although maybe not the most perfect experiment, it appears the answer is “Yes” Read more about this infographic from the great blog post by Mind Jumpers. Tasty Placement , a search engine optimization and digital design company, attempted to solve the question “Can social media activity boost organic search ranking?”
  • WRITING ON THE WEB  |  TUESDAY, JUNE 28, 2011
    [Blog] Facebook Fan Page: Top 5 Reasons to Have One
    Blog this on Blogger. Connect Your Blog to Facebook Automatically. Feed Your Blog Automatically to LinkedIn & Twitter. Top Ten Reasons to Do an Ezine AND a Blog. As some of you know, I’m not an avid Facebook fan, but as a business owner, I don’t ignore the fact that so many people use it daily. Digg this!
  • WRITING ON THE WEB  |  MONDAY, MAY 30, 2011
    [Blog] Remembering Family and Other Pillars
    Blog this on Blogger. Related posts: Great Blog Content: 4 Writing Pillars. Blog World Expo: The Blog Squad in Las Vegas. Back in the U.S., it’s Memorial Day when Americans honor our soldiers who died in service. He was on a ship in the Pacific during World War II that was blown in half by the Japanese. Digg this!
  • WRITTENT  |  WEDNESDAY, MARCH 26, 2014
    [Blog] 30 Resources to Learn the Art of Writing Google+ Posts
    The experts at Wishpond know a thing or two about social engagement, which is brilliantly shared in this blog. Move beyond mere plus ones in this awesome blog article, which shares how to convert people viewing your posts into connections. 8. How to Use Google+ to Promote Your Blog. billion people as members. Image source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 28, 2015
    [Blog] Is Growth Hacking a thing? The experts sound-off
    This is his blog by the way!) Is growth hacking a thing? Blogging is not “word hacking.” She is the author of the  Product Hunt Manual  and hosts her own blog at  kikischirr.com. Guess I shouldn’t write about growth hacking, then! To me a Growth Hacker is 30% Marketer, 50% Developer, and 20% Analytics/Data.”
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 5, 2013
    [Blog] Encore: Account Based Marketing Overview – Jeff Sands of ITSMA on Marketing Made Simple TV
    Sneak peek for readers of this blog only. (Every Sunday we post an encore of last Thursday’s Marketing Made Simple TV show – for those who missed it.). Jeff Sands. In this show, you’ll learn: How an account based marketing program can drive increased profitability. Don’t miss this show!
  • WRITTENT  |  FRIDAY, DECEMBER 6, 2013
    [Blog] 5 Laws of Epic Content Marketing
    While the concept of branded content has been around for decades, the practice of publishing blogs, eBooks and whitepapers to the web is less than a decade old. An estimated 2 million blog posts are published everyday! It takes the time to be original, and add value that other blog posts haven’t previously. 2. It Adds Value.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 30, 2014
    [Blog] What Is Culture? The Values That Define Who You Hire, Promote and Fire
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. “The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg. What does this have to do with marketing or content? Content Marketing
  • MODERN B2B MARKETING  |  TUESDAY, MAY 5, 2015
    [Blog] Marketers Rejoice! Emoji Marketing is Here
    Emoji Marketing is Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers Rejoice! Emoji Marketing is Here appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. and obtain access to a whole new set of emojis. Ok, first the obvious, they’re fun.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 28, 2015
    [Blog] Inside Scoop on Lead Follow Up Strategies
    Ken: This is a guest blog with wonderful insights from a detailed study on Lead Follow Up Strategies by Accounting Software. Blog: www.YourSalesManagementGuru.com. Inside Scoop on Lead Follow Up Strategies. Russ Davidson. Enjoy…and STUDY this. If you’re struggling to connect with web lead contacts, you’re not alone. Definitely not.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 29, 2015
    [Blog] When A Friend Of A Friend Becomes My Employee
    She blogs to show brands how to use social media in their recruitment. More and more companies are opening their social referral program to out of the company sources and are increasing the number of people looking for talented new recruits. Laurianne is Public Relations Manager at myjobcompany.com. Social Recruiting
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 22, 2015
    [Blog] 22 Expert Guides and Reviews of 200+ Social Media Tools
    12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS. The tool gathers data from a staggering 70+ million sources that include social networking platforms, forums, blogs and news sites”). Tools to Discover Influencers in Your Industry by TopRank Online Marketing Blog.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2016
    [Blog] 3 Ways to Gauge Your Team’s Marketing Maturity
    In this blog, I’ll share three signs I’ve seen that indicate whether marketers are on the path to success or may need to take a detour: 1. Author: Jessica Minasian Are you on top of your marketing game? By understanding your team’s marketing maturity, you can assess where you are now and where you want to go.
  • VIEWPOINT  |  MONDAY, OCTOBER 10, 2016
    [Blog] What Percentage of Marketing Leads Should Be Accepted by Sales?
    According to Terry Flaherty, Senior Research Director, Demand Creation Strategies at SiriusDecisions in this blog, “Measuring the Impact of Successful Sales Handoffs” : “Organizations with a formal SAL stage in their lead management process generate 9.3 Unfortunately, the baton gets dropped more frequently than it is successfully passed.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 16, 2015
    [Blog] Facebook Video: Why It’s Time to Pay Attention
    The post Facebook Video: Why It’s Time to Pay Attention appeared first on Visually Blog. Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. Here’s the full article.
  • B2B MARKETING ONLINE  |  TUESDAY, JANUARY 11, 2011
    [Blog] The Social Media Hypocrite
    Wow, Mark Power has succumbed to writing a Blog – is this for real? Most who know me in business circles will giggle at my attempt at blogging due to my different view on social media, so to avoid controversy let’s just call this Mark Power’s webpage! But has my lack of online community involvement lost us business? Probably not.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 18, 2014
    [Blog] 3 Questions to Ask Before You Create a Facebook Ad
    Sign up for the free VR Buzz. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 3 Questions to Ask Before You Create a Facebook Ad appeared first on VR Marketing Blog.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Blog] 5 Vital Strategies for a Successful Marketing Automation Implementation
    Vital Strategies for a Successful Marketing Automation Implementation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Vital Strategies for a Successful Marketing Automation Implementation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HINGE MARKETING  |  MONDAY, OCTOBER 14, 2013
    [Blog] Visible Expert Profile: Lori Randall Stradtman
    After graduating, Lori started her own blog , sharing her ideas on social media and marketing, and landed a job as marketing director at a high-end design firm. Her blog was gaining a lot of attention, and she saw that social media could be used to share ideas and generate buzz—something her firm was not doing.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 1, 2013
    [Blog] How to Deal with a Bright-Shiny-Object Marketer
    wrote about the different marketing types in a previous blog post, Three Marketing Personalities You Need to Manage. This blog post defines the bright-shiny-object marketers and suggests ways to manage this marketing personality type. “Squirrel!” ” Or so the joke goes about the dog distracted by a squirrel running by.
  • B2B MARKETING TRACTION  |  THURSDAY, NOVEMBER 1, 2012
    [Blog] Anyone Can Create a Facebook Page Using Your Brand
    See Erno Hannink’s blog post, Someone created a Facebook business page with my business name and it wasn’t me , to get more ideas on how to handle this. See my blog post, B2B Marketers: It’s Time to Claim Your Facebook Company Page , for how this happens and what you can do about it. Facebook believes in open networking.
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 21, 2011
    [Blog] B2B Marketers – Do You Zee What I Zee?
    researched this further online and found Jakob Nielsen’s (Nielsen – Norman Group) helpful blog post, F-Shaped Pattern For Reading Web Content. Here are some questions for readers of this blog post – feel free to comment below. Why should you care? ”), scan diagonally through the middle (“Give me more info!”),
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 1, 2011
    [Blog] What Should I Spend on My Marketing Budget? Part 2
    Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Part 1 , I blogged on how to calculate your marketing budget by understanding the buyer cycle. When you budget your marketing dollars, it’s important to understand where you are in your  marketing life cycle. Growth.
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Blog] Why You Need Social Media, Even if Your Customers Don't
    But this blog post isn't an attempt to convince you that your future customers are using social media. In fact, Google even started to incorporate Google+ status updates into its search engine results; we've even written an entire blog post about how to use Google+ to gain better visibility in search engines ! People change, man.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 3, 2012
    [Blog] Why Cold Calling emails almost never work
    We’re honored that BuyerZone.com selected us as the  #1 B2B marketing blog of 2012. Ever get an email with the deal of the century? Sure you have. have too. But there’s a problem with those emails. People read them with a finger on the delete key. What do you think?
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 17, 2011
    [Blog] Find New Customers: Which Website Approach is Most Effective?
    Looking for a great blog on B2B Sales? What can we do to our website to improve results in 2011? Thanks to MarketingSherpa, we have the answer. What do you think? We love comments and people who share. This one by OneSource is terrific – the B2B Sales Lounge. Find New Customers is one of few  lead generation companies in New York.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 28, 2012
    [Blog] Brian Halligan, CEO of Hubspot, to appear on Mad Marketing TV (Not!)
    ”  He is author of two books:  Marketing Lessons From the Grateful Dead  and  Inbound Marketing: Get Found Using Google, Social Media, and Blogs , which is in its seventh printing, has sold 50k copies ,  has been translated into nine languages, and peaked at #17 overall on the Amazon bestseller list. This guest is on hold indefinitely.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 11, 2015
    [Blog] Crafting content that works
    Certainly, one blog post a year is not going to reap you the marketing rewards you seek, but the “we have to publish 3 blog posts a week, come hell or high water!” There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. approach may actually be more damaging.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 3, 2012
    [Blog] What Were the Biggest B2B Marketing Disruptions of 2011?
    In fact, we covered this topic on our group blog where we shared our approaches to Google+. How else do you explain the recent survey of b2b marketers that found a rise in the popularity of blogsblogs! Subscribe to our blog! is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • JUNTA 42  |  TUESDAY, MAY 31, 2016
    [Blog] Content Marketing Institute Acquired by UBM
    On April 26th, 2007, I wrote my first blog post, titled Why Content Marketing? For the first three years, we built a loyal audience through our blog. I’m beyond excited to announce that Content Marketing Institute has been acquired by UBM. For those of you not familiar with UBM, they are the No. 1 B2B events organizer in the U.S.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] Why I Bet My Career On Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard  Content Marketing Imperative  talk. We receive 5,000 marketing messages a day.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Blog] Why Is No One Paying Attention to My Content on Social Media?
    If you’re having a hard time wrapping your head around how much content people are bombarded with daily, think about this: there are 45 million photos uploaded to Flickr and Instagram, almost 500,000 blog entries posted and 144 billion emails sent in just 24 hours. What is social amplification? Amplification strategy. Know your options.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 4, 2014
    [Blog] A 5-Step Recipe to Snag Subscribers’ Attention
    Get started with VerticalResponse. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post A 5-Step Recipe to Snag Subscribers’ Attention appeared first on VR Marketing Blog.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 9, 2013
    [Blog] LinkedIn Goes All in with Content
    Let us know in the comments! © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post LinkedIn Goes All in with Content appeared first on VR Marketing Blog. Channels. Pulse. Enter Pulse.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 9, 2011
    [Blog] The rench in marketing - making way for dyslexics
    About the Author : A features writer, interviewer, and columnist, Wendy Thomas has been published in national magazines, newspapers, e-zines, and blogs. Her current project is to blog about life living with 6 kids and a flock of chickens. What was rare years ago, is now considered a common learning disability. Rather routine. Examples.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 21, 2011
    [Blog] What I will tell my kids about jobs
    About the Author: A features writer, interviewer, and columnist, Wendy Thomas has been published in national magazines, newspapers, e-zines, and blogs. Her current project is to blog about life living with 6 kids and a flock of chickens In his essay How will you measure your life? Third, how can I be sure I’ll stay out of jail?
  • HUBSPOT  |  THURSDAY, AUGUST 1, 2013
    [Blog] What It's Like Growing an Inbound Company Culture
    It gets transformed into an action, like writing a blog post or sending an email. It’s hard trying to convince people to start blogging, for example. It''s easy to get upset and disheartened if you have the mindset that becoming active on Twitter and starting a blog will suddenly and magically grow your business. That’s it?”.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 23, 2017
    [Blog] How to Leverage Intent Data to Drive More Revenue
    In this blog, I’ll walk you through what intent data is, how to use it to drive revenue, and how to evaluate a vendor: What is Intent Data? For example, if the person reading this blog is a marketing professional, it’s possible they are in the process of evaluating a product that leverages intent data. How to Use Intent Data.
  • HUBSPOT  |  SATURDAY, JANUARY 9, 2016
    [Blog] Are Pessimists More Productive Than Optimists?
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. This post isn’t for the person who wakes up each day holding a list of ideas that are going to shape the future of the world. This post isn’t for daydreamers or optimists. In fact, the results of positive thinkers speak for themselves.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Blog] Why Traditional Lead Qualification Filters Are No Longer Enough
    In addition to managing and editing the blog, she is responsible for creating all Radius branded content, including ebooks, infographics, webinars, etc. You can find her on Google + ! As a marketer, I live for juicy stories from the sales front lines. Our rep had called an inbound lead to qualify him as a prospect. our rep asked.
  • VIEWPOINT  |  THURSDAY, AUGUST 22, 2013
    [Blog] Good Reads for B2B Marketing - Are You Achieving High Performance Marketing?
    In a recent blog post on the Harvard Business Review blog, Google’s CIO, Ben Fried, talked about how he tackles the challenges of the constantly changing IT industry. Online content in the sales and marketing industries is constantly changing. High Performance Marketing: It’s Not What You Think. Maybe not. Via SiriusDecisions.
  • GREAT B2B MARKETING  |  THURSDAY, MAY 15, 2014
    [Blog] Social Media – Driving Competitive Advantage for B2B Marketers
    As I said in an early 2011 blog post , B2B social media is meant to be a marathon, not a sprint. eMarketing Strategy’s Ruth Stevens, one of the nation’s foremost practitioners of B2B marketing, posted the above graphic on LinkedIn. Based on our experience speaking with many B2B organizations, these results pass the smell test.
  • B2B LEAD BLOG  |  THURSDAY, APRIL 7, 2011
    [Blog] Can Your Social Media Footprint Drive Predictable Inbound Traffic?
    We generated more content and were more vocal through our key social media like the B2B Lead blog and Knee-jerk answer: yes. Perhaps only because I want to feel my work isn't all for naught. One of my key initiatives for Q1 was to amp up our social media footprint.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 17, 2011
    [Blog] Free Phone Consulting? 4 Reasons It’s a Good Idea
    Usually, I’ll review their web pages and blog, and there may be glaring mistakes or branding opportunities they are missing. Blog this on Blogger. Why should a professional or small business give away free consulting ? I’ll tell you why. Since I charge $200/hour for consulting sessions, why would I do this? We both win.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Blog] The Go-to Guide to Creating Email Newsletters People Actually Read
    Or if your goals don’t line up with what a newsletter could accomplish, your time might be better spent setting up lead nurturing email workflows , or not even sending emails in the first place -- perhaps creating content for your blog, instead. And then suddenly it’s you that’s been chosen to do it. What’s in them? Close more deals? Right.
  • SAZBEAN  |  MONDAY, MARCH 5, 2012
    [Blog] Why You Should Celebrate Every Win
    Rick’s post is great—I love it as an example of the way we can use humor to get a message across in a blog post. Every advance you make as a blogger—whether you’re just beginning your blogging journey, or you’re a bit further along the path—is important. And that message is loud and clear: celebrate every win. News & Notes
  • SAZBEAN  |  TUESDAY, OCTOBER 4, 2011
    [Blog] HOW TO: Leverage LinkedIn for Your SEO Campaign
    Try targeting blogs as link resources. Not only do people trust blogs, they’re one of the most effective ways to both build your brand awareness and get high-quality content links that point back to your website. On the other hand, blogs are often overrun with coverage and link requests from online marketers. News & Notes
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 26, 2013
    [Blog] How to Motivate Your Sales Team as Summer Comes to an End
    Before we know it, we are going to be reading and writing blog posts about the holidays, and the potential of sales slowing down again. Weather forecasters have been describing the last few days as fall-like, and I love it! It’s been beautiful out, and while I’m sad to see the summer days fading away, I am excited for cooler, fall days ahead.
  • TOMORROW PEOPLE  |  TUESDAY, JANUARY 15, 2013
    [Blog] Online Marketing: the Musical!
    Blogging is a great way to stay interactive, and regular updates show your customers you care. It’s here! The new musical you’ve all been waiting for. With plenty of great tips about online marketing, you simply must read about this spectacle. Two different worlds!’ you cry. But not so fast! So read on to learn more!
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 26, 2013
    [Blog] The Truth about Social Media Leads
    It’s also not going to be free as it requires staff and a budget, but that’s another blog post altogether. The Truth about Social Media Leads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Instead, it needs to be integrated into the overall marketing mix to truly reach its potential. It’s not.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 9, 2013
    [Blog] 6 Content Marketing Trends Poised to Dominate in 2014
    ” The best content for relationship building include: Blog posts. Guest blog posts. Image: Courtesy of Virally Blog. “Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.”
  • BIZIBLE  |  FRIDAY, OCTOBER 23, 2015
    [Blog] Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels
    The coverage was broad, so we are blogging a series of deep dives into our survey data to uncover industry and firmographic trends. We recently published the 2015 State of Pipeline Marketing report and shared our findings on how pipeline marketers track and grow demand. It was a lot of data to share. Meet The Industries. Technology, SaaS.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 5, 2014
    [Blog] [Infographic] Why Upworthy Has Won the Internet and You Can Too, or, You’ll Never Believe How This Website Started By So Few People Got So Huge
    Author: Dayna Rothman Viral publisher Upworthy has changed the internet forever. Whether you find their provocative headlines annoying or clever, there’s plenty to be learned from Upworthy’s instant-virality strategy. Upworthy takes often under-exposed news stories, and makes those stories both viral and shareable. The headline.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Blog] Common Concerns With Marketing Automation: Where Do You Rank?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note:   Today’s post comes courtesy of  Jennifer Stoll , Head of Strategic Planning at Pepper North America, an Oracle  Eloqua Gold-Certified Partner. Follow Pepper North America on Twitter @PepperNA. Size matters.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 9, 2012
    [Blog] Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions
    Blog posts to highlight knowledge of the subject matter(s), create thought leadership and provide direct interaction between readers and in-house experts such as engineers. A Value Proposition plays an important role in differentiation, which in turn affects lead generation. These work best for middle of the sales funnel (MoFU).
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Blog] [Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift
    Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  SUNDAY, DECEMBER 23, 2012
    [Blog] Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week
    The Business Blog Editorial Calendar Every Marketer Needs. Savvy business bloggers know that consistent, frequent blogging is critical to online marketing success. So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve similar success? Happy Holidays, marketers! :-).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Blog] 5 Reasons To Check out the Modern Marketing Tour
    Reasons To Check out the Modern Marketing Tour is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Mark your calendars! The Modern Marketing Tour (formerly known as the Road to Revenue Tour) is coming to a city near you! There’s something for everyone : 1. Share your pain.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Blog] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Click the link above to our blog post summary of the most important stats, quotes, slides,  templates and also to download the presentation and the templates. One of the common ways to look at this is subscribers to a blog or newsletter. Re-purpose executive and sales presentations into blog posts and slideshares and videos.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Blog] Digital Marketing: The 7 Essential Channels
    The bottom line is that digital marketing is one of the biggest things to happen to marketing in the past 100 years, which is why we’re devoting several blog posts to the topic. Once you’ve done that, you’ll want to use those keywords across various sections of your website, particularly your blog. Unfortunately, it’s not. Paid Search.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 5, 2014
    [Blog] Life Enrichment: Giving Back
    and next weekend, for the golf course itself. I am certainly not bragging or using this blog to promote what Ken Thoreson does, I have been blessed in many ways, but I feel it is important to help others-in whatever way you can. Ken@AcumenMgmt.com www.AcumenManagement.com Blog: www.YourSalesManagementGuru.com. Give back!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 11, 2011
    [Blog] News Feed Optimization (NFO) is the new SEO!
    mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. And you would be surprised what I hear. It occurs to me my definition of content often differs from their definition of content.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 12, 2012
    [Blog] The Sales Manager that Does It All…
    First of all, the title of this blog is impossible and second of all, it wouldn’t be right. What is the over theme in this blog?  The Sales Manager that Does It All. Nothing can be further from the primary goal. When I find that the sales manager is the first and last person to leave the office, I know this could be an issue.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 13, 2012
    [Blog] 6 Lead Nurturing Strategies for Beginners
    You can get even more lead nurturing tips by subscribing to this blog. Lead Nurturing Strategies for Beginners is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. There are tons of articles, posts, even graphics about lead nurturing out there. Repurpose Existing Content. Test and Optimize Over Time.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Blog] 3 Ways the iPhone 6 Affects Your Emails & What to Do About It
    Get more marketing and small business tips by subscribing to the VR Buzz weekly newsletter. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The iPhone 6, however, displays 13+ characters or more.
  • JUNTA 42  |  MONDAY, OCTOBER 10, 2016
    [Blog] A Simple Approach to Document Your Content Marketing Strategy
    Remember, you want to focus on one key content type and one key distribution platform (a blog, a magazine, an event series, a podcast , a video series, etc.). After reviewing all possible content avenues, we believe that a blog/e-newsletter combo would be the most appropriate. The Click To Tweet. Click To Tweet. simplified approach.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 17, 2015
    [Blog] 4 Tricks To Master The Magic Of Modern Lead Generation
    This is where things like keyword research and blogging come into play, as well as using social media to help spread your content’s reach. This article originally appeared on The Artillery B2B Marketing Blog. Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? Your Offer.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 26, 2013
    [Blog] Pinterest Rolls out New Article Pins
    ” As stated on Pinterest’s blog , “Articles will now have more information — including the headline, author, story description and link — right on the pin. Photo courtesy of Pinterest. © 2013, VR Marketing Blog. The post Pinterest Rolls out New Article Pins appeared first on VR Marketing Blog.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 23, 2012
    [Blog] Brian Halligan, CEO of Hubspot, to appear on Mad Marketing TV
    ”  He is author of two books:  Marketing Lessons From the Grateful Dead  and  Inbound Marketing: Get Found Using Google, Social Media, and Blogs , which is in its seventh printing, has sold 50k copies ,  has been translated into nine languages, and peaked at #17 overall on the Amazon bestseller list. ” said show host, Jeff Ogden.
  • HUBSPOT  |  MONDAY, JULY 22, 2013
    [Blog] Nate Silver and the Rise of the Free Agent Journalist
    Statistics wizard Nate Silver, a keynote speaker at HubSpot’s INBOUND conference in August in Boston, made news over the weekend by deciding to move his FiveThirtyEight blog from The New York Times to ESPN and ABC News. Another example is Andrew Sullivan, the former editor of the New Republic who left to form his own blog, The Daily Dish.
  • MODERN B2B MARKETING  |  MONDAY, JULY 11, 2016
    [Blog] How to Unlock the Full Potential of Your Customer Base
    How to Unlock the Full Potential of Your Customer Base was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Unlock the Full Potential of Your Customer Base appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Fundamentals of Customer Base Marketing.
  • WEBBIQUITY  |  THURSDAY, APRIL 5, 2012
    [Blog] Best Local SEO Guides, Tips and Tactics of 2011
    Google Places Citations: 5 More Tactics to Earn Links for Your Local Business by The Daily SEO Blog. Optimizing Your Google Places Page by The Daily SEO Blog. While the web is worldwide, search is often local. Optimizing for local search has its own unique content and link-building considerations. by AllBusiness. ** 5 STARS.
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Blog] 20 Browser Bookmarks Every Marketer Should Install [SlideShare]
    Over the years, I''ve tried my best to collect and organize a list of the best marketing articles, social media and content creation tools, blogs, and other resources I could use for inspiration. Not anymore, though. And the best part? 20 Resources Every Marketer Should Bookmark. How to Import Bookmarks Into Chrome, Firefox, and Safari.
  • WEBBIQUITY  |  TUESDAY, JULY 21, 2015
    [Blog] 17 Excellent Email and Mobile Marketing Stats and Facts
    B2B buyers are comfortable using multiple devices for work-related purchases with half saying they use smartphones. ( V3B Blog ). Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Most CMOs view it as effective and volume continues to grow. Image credit: AdWeek. AdWeek ).
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 19, 2013
    [Blog] Just Because It’s Content, Doesn’t Mean It’s Good
    One look at most agency blogs will reveal they haven’t got the slightest idea how to produce meaningful content that anybody wants to read, let alone use as an inducement to buy something. It must have been about June when Linda called. “Do you know a good B2B writer?”, ” Not true. They went freelance.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 12, 2012
    [Blog] Why Your Emails Have 5 Seconds to Load on Mobile [CHART]
    Why Your Emails Have 5 Seconds to Load on Mobile [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amar Kumar | Tweet this After working hard on creating an email campaign, crafting the perfect copy, choosing the best images, did you check to see how it would look on a mobile device?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 4, 2012
    [Blog] A cautionary tale: Putting your business in the hands of Facebook
    Why your social media plan needs gurus and storytellers The level playing field has turned into a content arms race 5 Essential tools to attract a relevant audience to your blog Finally, we have an answer. A {growtoon}. As I enjoyed a mega-popular Kebab restaurant on my street, I wondered about the “secret” of their success. Mmmmmm. Wowzee.
  • MARKETRI  |  WEDNESDAY, JUNE 19, 2013
    [Blog] Social Media Narcissist or Uninformed Tweep?
    She hasn’t had any formal training in social media or read many of the fabulous books that I have, like “ Born to Blog ,” “ Content Rules ,” “ The Tao of Twitter.” For more information on Mark’s insight, see my blog, 5 Key Takeaways from Social Slam 2013. Nobody “Likes” me.
  • TOMORROW PEOPLE  |  THURSDAY, JULY 12, 2012
    [Blog] 20 Amazing Facebook Cover Photos
    Now I don’t have cable or Satellite TV, so that was maybe part of the problem, but there is a method in my madness…it minimizes the temptation to sit in front of the “ idiot box ” and so allows me more time for reading and blogging. There was nothing to watch. Has Self Expression become the New Entertainment? Sprite.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Blog] Savvy Week in Review - August 5
    Tips on Blog Post Optimization by @patsiblogsquad. How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool! Think B2B can't learn a thing or two from the reigning queen of pop?
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