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  • HUBSPOT  |  SUNDAY, MARCH 16, 2014
    [Blog] Marketer Hits the Sales Floor, VP of Sales Runs Social Media & More in HubSpot Content This Week
    In this blog post , find out what your salespeople really want from your marketing team according to a HubSpot sales manager. In this blog learn about her experience as well as what she learned about sales from being on the front line. 'At HubSpot, we spend a lot of time and energy focusing on sales and marketing alignment.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 23, 2012
    [Blog] Freeing the Bonds of HTML: The #1 Way To Make Your Business Site More Social
    For example, check out a sample corporate blog, this one being the Wells Fargo Blog : They’ve taken a great first step toward more social, but their hands are still tied.  It Doesn’t Have To Be a Blog! The myth is that WordPress is only for blogs.  None of these have anything to do with having a blog!
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Blog] How to Design a Persona-Centric Website Experience
    This means everything from blog posts to more premium offers like ebooks, webinars, product demos, etc. For a more in-depth explanation of how this can be done, check out this blog article , which is completely dedicated to explaining how to tailor your content to suit individual personas. Face it: your website isn't just about you.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 18, 2011
    [Blog] The Death of Cold Calling – Ending the Debate
    This post is the #4 most tweeted article from all of my posts on the blog. few blog articles were made in response to the post from people with their own take on the idea that cold calling is dead. Should sales people blog? The Cold Calling Debate. Getting attention through marketing channels is harder than ever.
  • HUBSPOT  |  WEDNESDAY, APRIL 24, 2013
    [Blog] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
    41% of marketers confirmed that inbound marketing produces measurable ROI, and a staggering 82% of marketers who blog see positive ROI for their inbound marketing ( tweet this ). Today, we’re excited to share the 2013 State of Inbound Marketing Report. HubSpot''s 2013 State of Inbound Marketing from HubSpot All-in-one Marketing Software.
  • HUBSPOT  |  TUESDAY, JULY 2, 2013
    [Blog] How to Ease Your Sales Team Into Social Sales
    Although salespeople have grown comfortable with the use of LinkedIn as a sales tool (more on WHY later), they seem to avoid blogging like the plague. Why not include their number of blog comments? Recommendation: Ask them to write a blog post about why they joined their company. And Twitter? Even poorer adoption. m busy.
  • MARKETING ACTION  |  MONDAY, DECEMBER 31, 2012
    [Blog] Top Ten 2013 New Year’s Resolutions for Marketers
    Reduce the amount of time you spend creating content by reusing and recycling blog posts, webinars, and white papers. Hear that low hum of excitement in the air? It’s 2013 coming at us, a whole new year full of bright and shiny opportunities. Here are Act-On’s Top Ten Resolutions for Marketers for your success in the new year: 1. Save money.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JULY 19, 2013
    [Blog] Five Life Lessons from Doc Martin
    In advance of Season 6’s final 8 episodes, diehard Doc Martin fans can follow the latest series-related news and gossip on its official website / blog www.docmartinfan.com. In the meantime, readers of this blog post are invited to share a life lesson or two that they’ve learned from Doc Martin. No sugar-coating. Know Your Stuff.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 20, 2011
    [Blog] Why I Won’t Accept Your LinkedIn Invite
    like the blog. hate the blog. Andrea Stenberg , who blogs wonderfully as The Baby Boomer Entrepreneur, suggested last year that we should accept all but the creepiest LinkedIn pickup lines.  Dear Michael, Indra, Lori, Anders, Marta, Steve, other guy named Steve, Ali and all the others. enjoyed the webinar. heard my speech.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 6, 2013
    [Blog] How to Get Your Prospect to STOP, LOOK and LISTEN to You (with content marketing)
    This blog is powered by WPEngine, the best and fastest WordPress hosting on the planet today. Get a great deal on WPEngine for your blog here. We love to read your comments and appreciate those who share our blog posts on social media. Please let us know what you think in the comments and share it on social media too.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Blog] Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]
    We also segmented this across companies that were actively blogging vs. companies that do not blog actively. The average website with a regularly updated blog lost 10.41% of the intelligence on their search engine traffic, with a small standard deviation of 6.34% and just a 0.22% magnitude of error. Connect with HubSpot
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2012
    [Blog] 20 (More of the) Best SEO Guides, Tips and Insights of 2011
    Sure-Fire Signs Your SEO Sucks by HubSpot Blog. 18 things you need to know about SEO by Bing Webmaster Center Blog. ” An SEO Checklist for New Sites – Whiteboard Friday by The Daily SEO Blog. by ZDNet Whistleblower Blog. SEO remains the most cost-effective way to drive website traffic. But SEO is changing.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 20, 2011
    [Blog] Christmas is a perfect time to create havoc online
    Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! Image via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Turn it up to 11! If Suckers! From now until some time in January.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Blog] Future of F-Commerce: Why its the 180 degrees the wrong direction
    'In a recent blog post, the CEO of Spreadshirt, Phillip Rocke talks about how disappointing Facebook commerce has been for his 2,000 FB stores. One of ReadyPulse’s customers has documented their initial forays and failures in Facebook Commerce. All of … Continue reading → Share and Enjoy.
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Blog] 5 Future-proof Ideas For Your Website
    About 50,000 new blogs are created to get stacked on top of the 150 million+ that are already out there. blog post can last for years. This post was the blog version of “The Future of Websites,” a presentation given by Andrew on September 15th for the  Association Media & Publishing  “Lunch and Learn” series.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 18, 2013
    [Blog] Why Advocate Marketing Should Be Part of Your Lead Generation Strategy – Part I of 2
    Here’s what it looks like: Awareness:   Plant the seeds with referrals, through social media, and by sharing content and comments on blog posts. The post Why Advocate Marketing Should Be Part of Your Lead Generation Strategy – Part I of 2 appeared first on Marketing Action Blog - Act-On. How are they doing this? Why marketers love it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 21, 2012
    [Blog] Will the social web fuel international cooperation or catastrophe?
    It seems like anybody who signs on for a Facebook account or a WordPress blog site should be required to understand what they are getting into. People from different regions have many subtle communication habits that combine to create breakdowns when styles collide. Inevitable cultural collisions. We’re all ambassadors. Tweet.
  • JUNTA 42  |  MONDAY, APRIL 30, 2012
    [Blog] 3 Ways to Extract Brand Stories from Inside the Company
    blog posts, white papers, etc.). When we did an initial content analysis , we realized that a large portion of blog and article content was happening through direct customer email. You’ve done it. How many times have you heard the following that have stopped you in your tracks?: How are we going to get all this content created?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 14, 2011
    [Blog] Sales Leadership: 10 Sales Kick-off Idea’s
    see previous blogs for ideas). Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com Blog:  www.YourSalesManagementGuru.com. Sales Leadership: Ten 2012 Sales Kick-off Meeting Idea’s. You should schedule them no later than mid-February.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 5, 2013
    [Blog] Dust Off Your Old Sales Proposals – You May Find a Vein of Gold
    Michael Boyette is the writer of the Top Sales Dog blog and Executive Editor of Rapid Learning Institute. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Michael Boyette, Chief Training Writer at the Rapid Learning Institute. That comes with the territory when you are doing consultative selling the right way.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 7, 2013
    [Blog] Social Media Lead Generation: Easy As 1,2,3?
    There are many blogs discussing how to use Linkedin in your prospecting efforts. Lead Generation activity dominates as one of the most important objectives for today’s marketing professionals. Most organizations do this by purchasing (or renting) a list. At least, not at first glance. Want to know who your biggest competitors are following?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 21, 2012
    [Blog] 3 Great Email Responses To Make You Laugh
    There have been a few blogs written regarding how our marketing team drives traffic to our various social media sites (Facebook, Twitter, Tumblr etc.) This past weekend I happened to be visiting family back home on the east end of Long Island. In case you do not frequent AG’s Facebook page (you should!) But thanks for the interest!”-This
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [Blog] 4 Website Best Practices (and a Tip!) You Can’t Afford to Ignore
    About the author: Kate Headen Waddell is a strategic copywriter specializing in web copy, white papers, case studies, blogging and other B2B marketing tools. I write copy for a lot of websites, and like all of you, I also visit a lot of websites. What makes a GREAT website? It’s not rocket science. Clear mission – with metrics.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 9, 2011
    [Blog] Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing
    You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. B2B marketers often face internal obstacles to strategic planning. Strategic planning has to begin by addressing these barriers. As long as these issues are not addressed, your company is not ready for strategic planning. Sell the Value.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Blog] 48 Ways to Measure Social Media Success
    Nine Blog Metrics. Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Overall traffic.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 23, 2013
    [Blog] 9 Things to Never Do with an Email Unsubscribe
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 9 Things to Never Do with an Email Unsubscribe appeared first on VR Marketing Blog. Others, however? Not so much. Just do it.
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Blog] 7 Shameless Tactics Marketers Use to Lure an Audience
    We use this tactic in our blog posts all the time. Just take a look at one of our blog posts LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. That blog post has received over 33,000 views and triple digit inbound links. Slow and steady wins the race. 1) Cute Animals. Big whoop! That's.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, APRIL 8, 2011
    [Blog] Is Your Web Content a Marketing Liability?
    If the brand police were to issue citations for website content-related abuse, some of the most common violations might include: Vagrancy – If your most recent press release, example of news pickup, or last blog posting is more than two months old…website visitors will wonder “Are these guys still is business?” Long live the internet.
  • INSIGHTIQ BLOG  |  FRIDAY, DECEMBER 16, 2011
    [Blog] Cash May Not Be King Any Longer
    After all, if you are reading our blog, you are a trend setter, aren't you? After all, you use your phone to stay in touch with friends and family, take business calls and read my blog post. How comfortable are you with the idea of never having to handle cash to make a purchase? PayPal Mobile Payment. Square. iZettle.
  • MARKETRI  |  THURSDAY, MAY 9, 2013
    [Blog] Why B2B Online Marketing Doesn't Work
    It originally appeared on The Marketing Eye Blog. The website should be thought of as a 'content hub' where blog posts, white papers, product specifications, case studies, press releases and any other form of value adding information can be housed alongside a clear call to action. So is it brand awareness that you hope for?
  • MARKETRI  |  TUESDAY, OCTOBER 9, 2012
    [Blog] The New Era of SEO Brings New Strategies and Key Steps
    I've talked to professionals, read e-books and blogs like SEOMoz , and I’m in the midst of a great hard copy book that I'll review in a future blog. Follow blogs and online publications in your industry or your target clients' industries. Pitch your own articles and blog posts. Website Code / Code Audit.
  • MARKETRI  |  WEDNESDAY, JUNE 27, 2012
    [Blog] Uncovering the Mysteries of Google and Off-Page SEO (Part 1 of 2)
    This is a Web site that is in your niche -- for instance a highly rated blog in your industry. It involves guest blogging, guest article writing, etc. Content is shared in various forms on these sites (blog posts or articles for example). Amy: So it seems it's a lot easier to get ranked if you have a blog page.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2011
    [Blog] LinkedIn Share Button Now On More Than 100,000 Websites
    Make sure to include the LinkedIn share button on your blog or website to encourage others to share your content. If you're using HubSpot's blogging software , you can turn this button on with a simple check box in your blog's options menu. This isn't the case for HubSpot.com.yet. Sharing Is for B2B Too. Marketing Takeaway.
  • BLOG MY CALLS  |  THURSDAY, OCTOBER 3, 2013
    [Blog] Google, NOT PROVIDED Keywords, and the End of Keyword Call Tracking?
    In this blog, however, we will focus on what this development means for call tracking. 'In case you''ve been living under a rock, you likely know that Google is no longer going to be providing organic keyword data. That means you will not get ANY organic keyword data within the next couple of months. That number is going up. Source-Based DNI.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 11, 2010
    [Blog] Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain
    But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. publishing. Back in February, Day released its 5.3 Day’s 5.3
  • SMASHMOUTH MARKETING  |  MONDAY, DECEMBER 15, 2008
    [Blog] Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
    Read more about how it works in great detail at this blog post by Arron Ross, ConnectAndSell: 100x ROI in generating pipeline!? If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! So we finally gave it a shot. Need I say more?
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 19, 2009
    [Blog] B2B Appointment Setting - Best if Nurtured First
    The lists were smaller in size than the other two clients, but each contact was receiving valuable contact through white papers, webinar invites, analyst studies, blog links, etc. 37% of prospects that were nurtured move on to further sales activity from an introductory meeting -- 12% higher than those not nurtured. So X meetings for $Y.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 1, 2009
    [Blog] Lead Generation Checklist - Part 2: Sales and Marketing – One Team
    Ardath Ablee was fascinated by one and wrote about it in her blog. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. Your touches should be conversations not just campaigns. Thanks Ardath.
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 19, 2009
    [Blog] The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?
    Inbound: SEO, SEM, Blogs. This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. Outbound: Telemarketing,Email, Events). Even at 3x the cost, it's not apples and oranges.
  • SMASHMOUTH MARKETING  |  MONDAY, JUNE 15, 2009
    [Blog] B2B Appointment Setting - Best if Nurtured First
    The lists were smaller in size than the other two clients, but each contact was receiving valuable contact through white papers, webinar invites, analyst studies, blog links, etc. Similar to b2b inside sales teams, we book meetings with C/VP level executives on our clients' behalf and only get paid when the meetings take place.
  • SMASHMOUTH MARKETING  |  SUNDAY, DECEMBER 7, 2008
    [Blog] Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
    Read more about how it works in great detail at this blog post by Arron Ross, ConnectAndSell: 100x ROI in generating pipeline!? If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! So we finally gave it a shot. Need I say more? sales
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, JULY 1, 2009
    [Blog] On Lead generation: Insist on lead quality over quantity
    Related posts: B2B Lead Generation Blog: Why cost-per-lead budgets fail and fewer leads are better Under increased pressure to help drive revenue in this challenging market, many of us are tempted throw as many leads as we can to our sales team. I'm still my the cost-per-lead focus only approach to lead generation. Dig deeper.
  • PR MEETS MARKETING  |  TUESDAY, APRIL 29, 2008
    [Blog] Brave New World of Media Pitching: Twitter
    You never know when one of these mini-conversations becomes fodder for a blog posting or article. I have a page about how to pitch a blogger , but I'm realizing that this goes beyond pitching bloggers vs. traditional media. It's how do we pitch people in general?  . The questions now is, which is better? What made this work? What about you?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 30, 2014
    [Blog] 4 Ways to Manage Change Management For Successful Demand Generation
    Ways to Manage Change Management For Successful Demand Generation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Carlos is widely recognized for his expertise in strategic integrated marketing, Demand Process, Demand Transformation? and marketing automation. for enterprise clients globally. Educate.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 19, 2011
    [Blog] Suggestions on How to Make Sense of Google+
    Show off your Google profile – by putting it on your blog or website. To listen to all the “experts” Google+ is the next best thing to come down the pike and will eventually replace Facebook in the B-to-B space. have to believe that if Google is involved then it has a pretty good chance of succeeding. I’ve
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 15, 2012
    [Blog] Which Industries are Adapting to Changes in Email Marketing?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this We took a look at the open, click-through and click-to-open rates amongst customers in select industries ‘actively’ sending email – meaning that every month they send at least 100 emails.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 17, 2010
    [Blog] Sales Prospecting Perspectives Weekly Recap - Week Of December 13th
    But before we get into that, I wanted to note another great blog I found this week: Sean Geehan’s blog Why Customer Satisfaction Doesn't Mean Customer Retention—and What You Can Do About It , offers some interesting results in a study that was done for a $B1.6 hope you enjoyed the blogs this week. company.
  • MARKETING FINGER  |  THURSDAY, AUGUST 12, 2010
    [Blog] Do You Ping.fm?
    With ping.fm, you can also  direct an RSS blog feed to all of your social networks. How many social media sites do you update on a regular basis? Perhaps it would be better to rephrase the question as: How many social media sites would you like to update on a regular basis? Twitter. WordPress. Tumblr. MySpace. LinkedIn. Delicious.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 11, 2010
    [Blog] Weekly Teleprospecting Recap
    Great blogs this week! But first we wanted to highlight a great blog we found this week that really mirrors our way of life here at AG. Ardath Albee shares in her blog: Is Your B2B Marketing Content a Filter or a Vortex? ".be In his blog Craig shared. He really did bring up a good point!) Monday June 7th.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 10, 2010
    [Blog] Savvy Marketers Refer!
    The Savvy Sisters believe being natural connectors and a pay it forward disciples has made this blog and our individual business efforts more successful. The Savvy Sisters want to throw our wholehearted support behind Make a Referral Week. We all know personal recommendations are one of the most powerful influencers in marketing.
  • HUBSPOT  |  FRIDAY, JULY 12, 2013
    [Blog] 10 Brands That Jumped on Instagram Video (And Rocked It)
    'When new social media features are released, every news outlet and blog jumps on the story. Hey, we do it, too.) Everyone''s thinking: what is this new feature, and how does it fit into my current content strategy ? 10 Brands Creating Awesome Instagram Videos. 1) lululemon athletica. from a few years ago. 2) Today Show. 3) charity: water.
  • HINGE MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Blog] PR and Marketing: Are Bloggers the New Journalists?
    Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. However, corporate bloggers won’t blog about their company problems the same way a journalist would. '“We need PR and marketing.”
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 16, 2013
    [Blog] Sales Mgmt: Achieving Balance: Fear vs Respect
    Ken: This week we have a guest blog. 'Achieving the Balance Between Having Your Sales Team Respect You But Not Fear You. The topic is extremely important for all levels of sales leadership, especially in challenging situations/times. We’re going to address why this balance is so important to maintain, and how to achieve and maintain it. .
  • THE POINT  |  FRIDAY, DECEMBER 14, 2012
    [Blog] How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?
    Quick anecdote: one of the largest deals our firm closed in the last two years was with an individual I’ve known for years, was in our database, and subscribed to our blog. It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. Can a firm like this rely 100% on lead nurturing? In short: no.
  • SAZBEAN  |  TUESDAY, FEBRUARY 19, 2013
    [Blog] 7 Simple Improvements to Increase Website Lead Generation
    One of the ways to do this is through blogging, but you could also build the content on your website with things like videos, how-to articles, product specifications, answering frequently asked questions, that sort of thing. Hopefully your website is doing more than just looking pretty (it does look good, right?).
  • EMAGAZINE B2B BLOG  |  THURSDAY, OCTOBER 3, 2013
    [Blog] Don’t Be Chicken Little: No Keyword Info Does NOT Mean the Sky is Falling!
    However, as of this blog post, we see that even this information is starting to wane from this tool. 'The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. We use this data for a number of reasons.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 29, 2014
    [Blog] Facing tough choices — Paid versus organic reach
    Christopher Penn expressed the same sentiment on the Shift Communications blog when he claimed “A major part of surviving the Content Shock will be  greatly improving owned media.” 'By Mars Dorian, {grow} Contributing Columnist. ” Say it ain’t so. Paying to get paid. Here’s why. The product is the best marketing.
  • HUBSPOT  |  THURSDAY, JANUARY 13, 2011
    [Blog] How to Rock Your Facebook Fan Page with John Haydon [@InboundNow #3]
    In the interview we discuss: How he built his business from the ground up through blogging and inbound marketing. Building a Business Through Blogging and Inbound Marketing. John started his business through blogging. Inside Facebook is a great blog that has a ton of updates on current Facebook trends. Be Careful.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 23, 2012
    [Blog] A Sales Manager’s Recipe: What is Cooking in 2012
    At our website you will find free video’s on “hiring and training salespeople” and other articles I have written on sales management, you might also go back and skim through our blog to look for other ideas.  . A Sales Manager’s Recipe: What’s Cooking in 2012? Next, make two extra sales calls per month with each sales rep.  3f4qb8v9ge.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 10, 2012
    [Blog] Tap into Marketing Smarts from MarketingProfs B2B Forum
    Talkin’ and Doodlin’ About B2B Blogs. Check out this fun visual wrap-up of Mack Collier's blog chat covering B2B marketers' biggest blogging challenges. Last week I had the pleasure of attending the MarketingProfs B2B Forum in Boston. As MarketingProfs says, this isn't just another event. And Why Care?).
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 24, 2012
    [Blog] Inside Sales Relationships: The Importance Of Customer Service
    If you have read my blogs in the past, you know I that follow the Harvard Business Review on Twitter and enjoy reading the many articles, blogs, and “management tips” they post online. Well I am going to reference another one today! Make sure they have the skills, permission, and the incentive to reduce customer effort.”
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Blog] 7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)
    Note: We linked to this one instead of grabbing a screenshot in case you didn't come prepared to see human organs on the HubSpot blog today.) They even have a blog from which they pin various entries on boards that match each post's respective topic. Not necessarily. How "boring," right? 1) Healthcare. Healthcare. 4) Higher Education.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 26, 2012
    [Blog] Seven Expert Social PR Guides and Tips
    Wendy Marx offers 10 tips for amplifying hard-earned media coverage, such as promoting your press in your blog, spreading the word via social media, linking to your news from appropriate LinkedIn groups, and “Rework(ing) an article to function as an abstract for a speaking proposal.” So how exactly does PR support SEO efforts?
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 28, 2014
    [Blog] Market Basket Boycott Has a Happy Ending
    The social media implications alone could fill a dozen or more blog posts. He said, “It was a line on your blog post that got me.” 'Rainbow from Market Basket parking lot. c) Dianna Huff 2014 For the last six weeks, I felt as if I were living in an alternate universe from my marketing colleagues. Like I said, RIVETING!
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 16, 2011
    [Blog] Marketing Automation in Action: Houston, we have Revenue!
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Liz Smyth Imagine being able to automate the routine and repeatable tasks associated with lead nurturing , lead scoring and lead management. Well, that’s the reality! See the view from Mission Control here or on YouTube , enjoy! What do you think? Is it fun?
  • B2B VOICES  |  FRIDAY, OCTOBER 5, 2012
    [Blog] Three Things B2B Communicators Can Learn from the Olympics
    Blogging isn’t supposed to be easy. One of the benefits of living in London was the opportunity to attend and be a part of the Olympic events. We were fortune enough to attend three events and my oldest  daughter’s school spent a full day at the Paralympics.  Are you going for the B2B gold? Make one event a truly unique experience.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JUNE 30, 2009
    [Blog] Data Management Is as Sexy as a High Quality Mattress
    When Steve asked me to write a guest post about marketing automation and data quality, I couldn't resist, as we've been going back and forth on our respective blogs exploring the issue. That back and forth led to Steve thinking I might have a worthwhile direct contribution to his blog. enjoyed this one, and I hope you do too.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 27, 2013
    [Blog] The Human Touch – Important For Marketing Today and Tomorrow
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In this  Future of Marketing  series, we have covered topics such as  Agile Marketing ,  Big Data ,  Customer Experience ,  Thought Leadership ,  Culture ,  Content , and so much more.
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 11, 2013
    [Blog] Top 10 Reactions to Conversation Analytics
    We''ve written two blogs about this subject because this is the most common reaction to Conversation Analytics. Here are two blogs explaining exactly how it works: - How Accurate is Conversation Analytics? 'These are real reactions from real people that have seen Conversation Analytics. These are reactions quoted exactly. Wow.". Wow.".
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Blog] [Infographic] Dreamforce ’11: A History of the Event & How to Prepare for This Year’s Conference
    Infographic] Dreamforce ’11: A History of the Event & How to Prepare for This Year’s Conference was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino As Dreamforce – the U.S. Click to view the full-sized infographic , or use the code below to embed it on your own website. Enjoy!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 22, 2013
    [Blog] Are Healthcare Companies Successful Driving Awareness in the Dawn of Healthcare Reform? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Peter Rojas | Tweet this After all the mixed news about healthcare.gov and healthcare reform, we sought to find out how different healthcare industry marketers performed in the dawn of the Affordable Care Act. 
  • DIGITAL VOICES  |  FRIDAY, DECEMBER 27, 2013
    [Blog] This Week in Digital Strategy 12.27.13
    Based off this finding this blog post goes into depth about how habits influence users interactions and how you can develop a better user experience. 'Happy Friday, everyone! With the major holidays behind us we look forward to a new year filled with insights into the world of digital strategy. Numbers do not lie.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JULY 30, 2013
    [Blog] What’s Happening in the World of B2B Online Marketing?
    Utilize Other Industry Blogs to Improve Your Own SEO. In a guest post from Brick Marketing’s own , Rick Stamoulis, Macrae’s Bluebook shows the advantages of good practices of how reading other B2B content can benefit your own site’s or blog’s SEO. Can you tell that I’m a HUGE Rick fan???).
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Blog] 7 Step Guide To Creating Perfect Content
    The bar is low, the content is predictable, and the format is repeated over and over again throughout personal, professional and corporate blogs and even publications. 'Have you ever clicked on a promising headline and then been horribly disappointed by the results? know I have. Do you want guaranteed success too? Yep, more sarcasm.
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Blog] 7 SEO Myths Marketers Should Know
    Attending conferences, reading noteworthy blogs like the Act-On blog, networking with industry professionals, and testing out your SEO theories on a test site are the ways most start out in SEO. The post 7 SEO Myths Marketers Should Know appeared first on Marketing Action Blog - Act-On. '“Myths are a waste of time. SEO is dead.
  • MARKETING ACTION  |  WEDNESDAY, MAY 8, 2013
    [Blog] How (and Why) to Integrate Social and Content Marketing Efforts
    Your customer today could find you any place: on your website, a partner’s website, a third-party review site, on Twitter, Facebook or LinkedIn; a PPC ad, maybe even an offhand mention in someone’s blog post. The post How (and Why) to Integrate Social and Content Marketing Efforts appeared first on Marketing Action Blog - Act-On.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, MARCH 12, 2014
    [Blog] News: Site is Now Responsive, Includes New FAQs
    This sorta worked for people who jumped from social media to read a blog post. You can read the post announcing it at the KoMarketing blog as well MarketingLand’s post about some of the data. 'It’s been a busy first quarter here at world headquarters. Completely revising my messaging and services. Be sure to check it out.
  • DIANNA HUFF - B2B MARCOM  |  SATURDAY, NOVEMBER 16, 2013
    [Blog] Question from a Newsletter Subscriber
    What you really need is a Website marketing strategy that includes great content, a blog, social media, etc. This is exactly what I recommended to Mary Fitzgerald — and she is now implementing it in the form of a new blog and other tactics. was interested to read your Acme Wire case study mentioned in this newsletter. ”).
  • CONFLUENT FORMS  |  SUNDAY, DECEMBER 1, 2013
    [Blog] Capitalizing on Pinterest Rich Pins price notifications
    'Most online retailers know about Pinterest, and have made sure to add a "Pin It" button to their site, blog posts, and product pages. They know that Pinterest can drive traffic to their site , keeping their products on the Boards of the pinner, while also enabling lots of social sharing. So what generates a price notification? How huge?
  • EARNEST ABOUT B2B  |  FRIDAY, FEBRUARY 8, 2013
    [Blog] Lessons to be learnt
    Make use of all the brilliant blogs, tweets, articles and discussions relevant to your industry that are out there and take to soak up the reams of content that’s available (and free!). Stay in it for the long term – keep blogging and enjoying the quick wins. It’s time to read the next blog. How we giggled. But marketing?
  • HUBSPOT  |  THURSDAY, JUNE 30, 2011
    [Blog] Social Media Tips and Best Practices From PR Pro @PRSarahEvans [@Inbound Now #27]
    She's been mentioned in Forbes magazine as one of the top 14 women to follow on Twitter, she has a great blog over at PRSarahEvans.com , and she's really the go-to girl in the online PR game. Does a journalist have a personal or hobby blog? If one blogger has a blogroll, check that out for other targeted blogs in the same niche.
  • B2B MEMES  |  THURSDAY, NOVEMBER 17, 2011
    [Blog] My Love for Magazines Lies Bleeding
    Yes, it may just be me or my desperation for a topic in this month of mandatory daily blogging. MUD day 17: There are days, perhaps when my inner curmudgeon breaks through my usual resistance, when I’m convinced that magazines, as a useful format, are truly dead. Ask me tomorrow and I may feel more hopeful. Now it just seems irrelevant.
  • SAZBEAN  |  WEDNESDAY, JUNE 9, 2010
    [Blog] Want a Sale? Make the Next Step Obvious
    You have traffic coming to your blog or website. You’re using social media to network and build relationships. A person comes to your landing page on your site, ready to purchase — credit card in hand — but there are too many choices. They’re not sure what to do next. So they give up and leave. Don’t stop there!
  • B2BBLOGGERS  |  WEDNESDAY, JULY 21, 2010
    [Blog] 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
    Usually companies require a disclaimer for employees—even former employees—who blog for personal use.) Remember, your channel partners are a good source of content; they may have their own blogs and social media outlets that you can leverage.  Will you follow the same naming convention on other social sites, your blog etc.? 
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 19, 2013
    [Blog] Just Because It’s Content, Doesn’t Mean It’s Good
    One look at most agency blogs will reveal they haven’t got the slightest idea how to produce meaningful content that anybody wants to read, let alone use as an inducement to buy something. 'It must have been about June when Linda called. “Do you know a good B2B writer?”, ”, she asked. ” Not true.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 27, 2012
    [Blog] Content Marketers Must Read Book of the Week!
    Blog Twitter Facebook     Blog Twitter Facebook. Name: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. Author: Robert Rose             Joe Pulizzi.               . Content marketing is the latest rage now. Who is the book intended for? Top 3 takeaways from the book.
  • SAZBEAN  |  FRIDAY, JUNE 22, 2012
    [Blog] Set Up Social Media to Give You Great Post Ideas
    Finding articles and ideas for blog posts is an important skill for bloggers to master—and one that can now be leveraged through the power of social media. High-quality content is tweeted, liked, bookmarked, and shared around. Twitter. One of the nice features of Twitter is that it gives us the ability to create Lists of Twitter accounts.
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Blog] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom  (ProBlogger). The Importance of Being Fearless  (Influential Marketing Blog). Read Small Message, Big Impact to Get Your Message Out in a Big Way  (Small Biz Trends). News & Notes
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 11, 2013
    [Blog] What Did I Learn About Social Selling to Prepare for 2014?
    The following dozen blog posts on utilizing Social Selling strategies for LinkedIn can help you start. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Jamie Shanks, Social Selling Expert at Sales for Life. We are about to close out an incredible year. As a sales professional, you can’t deny the changes.
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Blog] The 10 Habits of Highly Effective Inbound Marketers
    good blog article published today is better than a perfect blog article published next week. It''s very easy to get lost in the list of items you need to get through to execute on inbound marketing -- blog posts, offers, social posts, emails, etc., Here''s what they had to say. 10 Habits of Highly Successful Inbound Marketers.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2011
    [Blog] Do Marketers Have Any Credibility?
    Mike Gospe  (@mikegospe) explains in his blog and new book about why Marketing should take the “high ground&# (and a seat at the leadership table ) in this debate by becoming an advocate for our customers: The marketing high ground represents a special place where you know the market so well, so deeply, that you become the customers’ advocate.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 13, 2010
    [Blog] Top 5 Social Media Trends For The B2B Marketer
    by Michael Brenner, July 13, 2010 Related Posts: Finding The Time To Tweet or Blog? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. You are most certainly not the only one. and “ what can we achieve ?”
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 4, 2014
    [Blog] Is Snapchat for Small Businesses?
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. These messages, called “snaps,” disappear from the recipients’ device after just a few seconds.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 19, 2013
    [Blog] Are Google Ad Extensions Right for Your Business?
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. 'If you’re running paid search ads in Google, it’s imperative that you utilize Ad extensions.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 21, 2013
    [Blog] Let’s Party! 16 Business Event Planning Tips
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. 16 Business Event Planning Tips appeared first on VR Marketing Blog. Plus, who doesn’t love an excuse to have a party? What will you need?
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 31, 2011
    [Blog] Never Mind the Competition: Worry About Your Prospect’s Other Options
    Bob blogs regularly on sales and marketing issues, and can be found on twitter at bobapollo Today's guest post is by Bob Apollo, founder of Inflexion-Point Strategy Partners in the UK and an expert in sales and marketing alignment. Read on for Bob's sage advice on how to address all the reasons prospects may not choose your solution.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 17, 2010
    [Blog] 7 Ideas to Help You Differentiate Yourself on Your B2B Website
    also checked out things like her LinkedIn profile, her newsletter and her blog to get ideas. One of the things I mention time and time again is that every company needs to be able to articulate how they are unique - why would someone want to do business with you? " Yawn. Are there things that they praise you for?
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 3, 2012
    [Blog] 5 Marketing Things to Stop Doing and 5 to Start
    Start creating great content , including a company blog and videos. When it comes to your marketing, sometimes it’s important to stop doing what you’ve been doing. And start some new things. Here are some marketing things to stop doing and some you should start. What Marketing Things You Should Stop Doing. Spend it on content.
  • BLOG MY CALLS  |  TUESDAY, APRIL 8, 2014
    [Blog] Are You Paying Too Much for Call Tracking?
    The purpose of this blog post is not to convince you that LogMyCalls can provide superior analytics for a lower cost (which we probably can), nor is it an attempt to throw your current call tracking provider under the bus. Rather, this blog post will simply lay out some information about call tracking pricing. How much are you paying?
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 10, 2013
    [Blog] Did the Caller Make a Commitment to Buy? 5 Marketing Automation Actions
    'Yesterday we wrote a blog post about the phrases and keywords that Conversation Analytics ''hears'' to determine if the caller made a commitment to buy on the phone. This blog post won''t regurgitate that data. This is one of the 4 5+ indicators and metrics that Conversation Analtyics can extract from phone calls.). Some Background.
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