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  • GREAT B2B MARKETING  |  MONDAY, JULY 11, 2011
    [Blog] How to “Engineer” a Marketing Fiasco
    This blog post was excerpted from a longer article titled Fatal marketing mistakes for tech companies , published by ColoradoBiz Magazine. Here’s the all-too-common scenario: A team of highly skilled engineers rolls out a product that passes beta and actually starts to get some traction (usually be networking with people they already know).
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 1, 2011
    [Blog] Savvy Toolkit: Website Improvement Widgets
    In an increasing virtual world your website is increasingly becoming the "store front" for more and more companies. Even if your home page displays a photo of your beautiful corporate headquarters the chances that your prospect will ever visit your brick and mortar manifestation is pretty slim.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Blog] Savvy Week in Review - February 25
    People Are More Important than Klout – by @treypennington Wrapping up a series of conversations on his own blog and elsewhere, Trey Pennington dismantles the game-able Klout ranking system and reminds readers what Real Influence is all about Even though February is a short month, it can feel long!
  • MARKETING EDGE  |  SATURDAY, APRIL 3, 2010
    [Blog] 3 Qualities of a Community Catalyst – Part 3
    Remember every comment on this blog will generate a food item for a St. Energy, Ideas, Generosity. Kansas gets a lot of tornados, one of them is Lisa Qualls. She is a good kind of tornado, the kind that gets people moving, sees the positive in most any situation, and is full of energy. Lisa Qualls of Fresh ID from Albert Maruggi on Vimeo.
  • PR MEETS MARKETING  |  MONDAY, NOVEMBER 5, 2007
    [Blog] Sales Lead Generation Cycle: PR's Role
    Media coverage, research papers, trade show presence, speaking opportunities and blogs are a good way to reach this audience. Our goal as PR professionals is to determine how our efforts impact the company's objectives. There are lots of ways that PR is measured with regard to brand building and thought leadership.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 23, 2011
    [Blog] Words, Words, Words: Inspiration for B2B Marketers from Popular Writers
    B2B marketers can continue to evolve by networking with other B2B marketing leaders, reading respected industry news & blog. Not each and every blog is going to be tweeted and not every Facebook post will be liked. If a blog campaign flops, learn from it, remember it, and move on to bigger and better ideas. Douglas Adams.
  • ENGAGE  |  THURSDAY, JUNE 30, 2011
    [Blog] The Only 5 Content Marketing Metrics that Matter
    Image: chris runoff ] If you liked this, try: 4 Boardroom-Approved Reasons for Content Marketing What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t Social Media Metrics Beyond Feel-Good Moments. “W hat gets measured gets done.” This adage steers every hand writing a to-do list in every profession. Great.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 29, 2014
    [Blog] 5 Tips for Inside Sales Reps When on the Phone with New Prospects
    Gillian Sontz, a Business Development Representative at AG Salesworks, is excited about getting the opportunity to contribute to the AG blog, as writing is something she has always been passionate about. 'Sales Prospecting Perspectives is pleased to bring you a post from Gillian Sontz , Business Development Representative at AG Salesworks.
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Blog] How to Run a Successful Kickstarter Campaign: Insights From RingSafe
    Our Kickstarter how-to blog posts and books were ravenously consumed. Social Media and Blogging. 'In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. The two people behind this project were kind enough to share their campaign journey with us. Which d.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Blog] Social Media Use by Job Function Stats – Indicates Need to Change.
    As you begin to roll out social media efforts inside your organization, monitor and track the results against goals you may have set, whether it’s a document download, site registration, a ReTweet, a blog subscription or any number of goals.  Wendy Boyce. In that report, there is also a section on social media usage by job function.
  • HUBSPOT  |  WEDNESDAY, JUNE 6, 2012
    [Blog] All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins
    Sure, this post will break out four different types of email contacts you will encounter in your database -- but it's important to note that what you call them within your company may differ than the names we've given them in this blog post. And you know what happens when you become a subscriber to the HubSpot blog and nothing else?
  • BUYEROLOGY  |  SATURDAY, FEBRUARY 27, 2010
    [Blog] Buyer Persona Insights Joins B2B Marketing Zone
      Here you will find excellent blogs such as Savvy B2B Marketing , Marketing Interactions , B2B Lead Generation , Marketing Genius Blog , and several more.    Buyer Persona Insights is pleased to provide contributions covering the growing use of Buyer Personas as a strategic practice in B2B Marketing and Sales.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 26, 2011
    [Blog] The Real Truth About Mexico
    I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Blog this on Blogger. The Truth About Blogs & Your Business. Violence touches the lives of many everywhere. Crime in Mexico. per 100,000 inhabitants. Share this on del.icio.us. Digg this!
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Blog] Growth Hackers And The Marketing Wake Up Call
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” .
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [Blog] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
    We’ll be blogging about this in the coming weeks, so subscribe to this B2B Marketing Blog now. . Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing.  There has been lots of great feedback, but we have received a few questions about why we’d create this online marketing quiz.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, OCTOBER 20, 2012
    [Blog] New program focuses on non-profit digital leadership
    Explore tools and tactics such as micro blogging sites for “real time” updates such as weather related announcements, snow removal, delayed openings and more: Improving constituent services and relations with Social Media. The inaugural program will be held Nov. Mobile Engagement. Emergency Management and Social Media. Online PR Strategies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Blog] Social selling, social business, social employees and other hype
    'It’s always interesting to see the parade of buzzwords march through the old blog reader. It''s always interesting to see the parade of buzzwords march through the old blog reader. Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! No more wine and cheese.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Blog] How to Structure a Kick-Ass Marketing Team for Any Company
    You need to hire someone who has demonstrated success in a few different areas: Content Creation: Did they blog, do some corporate communications, work at an agency creating content for a variety of companies? Blog & Social Media Lead: Inbound success is contingent on content to get you found, and your number one lever is blogging.
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Blog] Skepticism on Gallup’s Gloomy Social Media Assessment
    The sound bite from this research is summed up in the title of the Gallup blog post: “ Americans Say Social Media Have Little Sway on Purchases.” Most people probably think of Facebook or Twitter, but not of blogs, customer review sites, video and other tools that also come under the social media umbrella. More than Marketing.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Blog] A Look Inside Mashable’s Evolution [Interview]
    It’s this notion of pre-emptive evolution that has long impressed me about tech-turned-modern-lifestyle blog, Mashable. The company could have easily enjoyed its perch atop the tech blogosphere until it was disrupted -- the way it disrupted the lumbering, firewalled, pre-social blogs that preceded it. 'Change is always difficult.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Blog] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    And it''s about more than writing blog posts and setting up landing pages and generating leads. To learn more about marketing automation misconceptions, check out this post on the HubSpot blog: " 5 Dangerous Myths About Marketing Automation.". 'The following is an excerpt from our new guide, Inbound Marketing MythBusters. BUSTED].
  • B2B MARKETING BLOG  |  FRIDAY, NOVEMBER 6, 2009
    [Blog] Why some businesses are slow to adopt social media
    Just 32 percent plan to include social networking sites such as Facebook or Linked In, and 31 percent plan to include links or ads placed on social sites or blogs. A new study by research company BIA/Kelsey shows that less than one-third of small- and medium-sized business are planning to use social media during the next year.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 12, 2011
    [Blog] Boost your site performance for your users, not for Google
    We felt an update was in order;  and in casting about for recent information, came across a data-heavy post by Geoff Kenyon on the Daily SEO Blog.  [.]. Well, it’s been 9 months already since we posted our heads-up about Google’s decision to take site performance (page load speed) into account in its search-results ranking algorithm. 
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 4, 2012
    [Blog] Book Review: The B2B Social Media Book
    With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise. Stop now.
  • LEADERSHIP  |  TUESDAY, JUNE 25, 2013
    [Blog] 10 SIMPLE B2B Content Marketing Tips for COMPLEX Solutions
    Know that a proactively written blog post, email piece or landing page that addresses an active discussion in your target group is better than a 15 page whitepaper that takes 3 months to write. But instead, many of us will announce this news by saying something like, “Our corporate blog is the latest feature of our online properties.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] Should You Send Holiday Newsletters?
    Even though you may be tempted to put all your time and energy into maintaining your business blog , a newsletter is still a vital, viable way to stay connected to clients and prospects. 'Shortcuts to Newsletters. Are you sending holiday newsletters for your business? Holiday newsletters are a great opportunity. Don’t take my word for it.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 15, 2010
    [Blog] B2B Social Media – 10 Tips From The Definitive Guide To Social Media
    2.     Blog – This plays a key role in lead nurturing and educating prospects.  Sites like Delicious, Digg and StumbleUpon house lists of websites, blog and articles categorized by tags and topics.  This increases the propensity that visitors re-share this information on their own blogs. Do you have a buyer persona? Vimeo.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 16, 2014
    [Blog] 6 Reasons To Check Out Bizo’s B2B Funnelmentals Tour
    Reasons To Check Out Bizo’s B2B Funnelmentals Tour is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Sean Callahan, marketing director at Bizo and editor of Digital Markeitng Remix. Held in San Francisco (Feb.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 28, 2014
    [Blog] The 9 Emails Your Business Should Be Sending [Guide]
    The “Read more” link takes your customer to your blog for the full article. It’s a great way to engage with customers via email and boost blog traffic. © 2014, VR Marketing Blog. The post The 9 Emails Your Business Should Be Sending [Guide] appeared first on VR Marketing Blog. Promotional Email.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 30, 2014
    [Blog] 4 Steps to Prep Your Search Engine Marketing for the Holidays
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 4 Steps to Prep Your Search Engine Marketing for the Holidays appeared first on VerticalResponse Blog. Do Your Research.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Blog] Reading between the lines of the latest Facebook usage data
    This is not some outfit surveying their customers or blog readers. This is not some outfit surveying their customers or blog readers. 'I LOVE getting new reports from the Pew Research Center’s Internet Project. For a data geek like me, this is like getting a great big present in my email! Perhaps more interesting is what is NOT there.
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Blog] Is Marketing Automation Worth the Hassle? New Data Raises Questions
    David Raab explored this issue in depth in a post, " Marketing Automation User Satisfaction ," on his blog last week. In contrast, inbound tactics like blogging and SEO had better results for the investment required. 'Thinking about investing in marketing automation ? The Promise of Marketing Automation. 1) Effectiveness. 2) Setup.
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Blog] 5 Amazing Foursquare Stats [Infographic]
    Check out the infographic below (missing animation) or click on over to the Foursquare blog to view the animated version (cool!). Last week, Foursquare published a cool new infographic to announce a major milestone for the location-based social network: 10 million users! 10 million people currently use Foursquare. Check out [link].
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [Blog] 10 Things You Need to Know About B2B Mobile Marketing
    During that month, traffic from Triberr tweets was 48% more likely to be from a mobile browser than the rest of my blog traffic. You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them. Mobile mobile smartphones Stats
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 2, 2011
    [Blog] HOW TO: Manage Your Online Reputation Using SEO
    Profiles on social networks are powerful tools for this purpose, as results from large sites like Facebook and Twitter often carry more SEO power than a single post on something like a personal blog. One easy way to create it is to post your social media feeds to your blog. Wacky News of the Week: Manage Your Online Reputation. Step 3.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [Blog] The Importance of Multimedia in A/E/C
    'Check out our latest video blog post above where we review The Importance of Multimedia in A/E/C. Go beyond standard content and get involved in video and social to take your firm to the next level. For more multimedia tips, download our free Social Media Guide for Professional Services below. On Twitter or Facebook?
  • HINGE MARKETING  |  FRIDAY, OCTOBER 18, 2013
    [Blog] New Book: Introduction to Inside the Buyer’s Brain
    'We are introducing Hinge's new book, Inside the Buyer's Brain: How to Turn Buyers Into Believers, in a video blog post. Check out the video above where Lee Frederiksen, Managing Partner, highlights some of the significant gaps between buyers and sellers of professional services that we've uncovered from multiple research studies.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 30, 2013
    [Blog] Content Curation for Lead Nurturing
    It doesn’t need to be a detailed blog post.  Here’s another email that’s only three sentences long from Patrick that was also effective (and it turns out, relevant to the topic of this blog post). Content Curation for Lead Nurturing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • HUBSPOT  |  THURSDAY, JUNE 10, 2010
    [Blog] Why Inbound Marketing Might Not Be Working for You
    Unless you've been living in a hole for a while (or this is your first visit to our blog), you may have noticed that we're a bit, uh, enthusiastic about inbound marketing. Your blog is a desolate, lonely place. You've been blogging carefully away. You're using your long-tail keyword phrases strategically in your blog titles.
  • HUBSPOT  |  FRIDAY, OCTOBER 11, 2013
    [Blog] A Simple Formula for Writing Kick-Ass Titles
    In fact, we got one in this blog post''s comments section. If you don''t know what a working title is, read this blog post. The header in this blog post, for instance, plays with alliteration with "Foolproof Formula" and "Writing Wonderful." 'Look, I said ass. And in a minute, you''ll know why. hence me writing this here post.
  • VERTICAL RESPONSE  |  MONDAY, MAY 6, 2013
    [Blog] Email Testing 1,2,3 – How to Get an A+
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Email Testing 1,2,3 – How to Get an A+ appeared first on VR Marketing Blog. Email Testing for Accuracy. Testing Email Clients.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Blog] Your Testing Program: Smart Ways to Get Your Team On Board
    For examples, check business publications, LinkedIn, public case studies, blogs and so forth. 'Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Who wouldn’t want definitive answers to such questions? Really?”). What if that isn’t so?
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 17, 2012
    [Blog] 9 Google Analytics metrics every marketer should know
    Sign up for your email or subscribe to your blog? Photo credit: Wikipedia. The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. And less may be more.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 2, 2014
    [Blog] 5 Ways to Take Privacy Seriously with Your Email Marketing
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 5 Ways to Take Privacy Seriously with Your Email Marketing appeared first on VR Marketing Blog. 'Information is power.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 23, 2013
    [Blog] How to Spot a Bad SEO Proposal
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How to Spot a Bad SEO Proposal appeared first on VR Marketing Blog. Problem #1. ” So you bite and open it. Problem #2. Problem #3.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 24, 2011
    [Blog] My Social Media Hangover
    For three full days, I live-blogged and live-tweeted my way through almost a dozen conference sessions, I created 9 blog posts, 83 hash-tagged tweets and more than a few Facebook comments and likes. Yes a bit, but I am not writing for the pure ego boost of blog stats. When it was all over, I collapsed into a social media stupor.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Blog] What Makes Irresistibly Shareable Content
    What Makes Irresistibly Shareable Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • CONNECT THE DOCS  |  MONDAY, DECEMBER 7, 2009
    [Blog] ClickLaunch: Bob Gilbreath's The Next Evolution of Marketing
    Blog Marketing with Meaning Twitter MktgwithMeaning. In year 2 I found an agent, developed a book proposal, shopped it to publishers, and began blogging to gather an audience for the book launch. Ambal Balakrishnan: Please recommend 3-5 resources (books, blogs). The old interruptive model of marketing doesn’t work.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 21, 2010
    [Blog] Ten social media problems that drive marketers nuts
    Platform pressure – One blog, Facebook page, or Twitter account is not enough any  more …  and you still need to get on YouTube and Linked in. I’m finding that identifying some consistently reliable resources like Mark’s blog can be my best teacher.  I’m learning this from experience.  Tweet This!
  • WINDMILL NETWORKING  |  TUESDAY, MAY 22, 2012
    [Blog] 3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage
    The site is updated constantly with new deals, has an active blog and a “brag” lounge, which is an interactive chat spot to share all things couponing. According to Hubspot, US internet users spend 3x more minutes on blogs and social networks than on email. In other words, healthy social business, by its very nature, is contagious.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 23, 2014
    [Blog] Marketing Trend: Has HR Become The Marketer Of The Employer Brand?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'One of the biggest trends in marketing may not even be happening in the marketing department at all. As millennials enter the workforce, they are placing tough expectations on employers.
  • B2B MEMES  |  FRIDAY, NOVEMBER 11, 2011
    [Blog] Ethics Must Come from the Heart As Well As the Head
    The episode began when, in response to an inquiry by a Columbia Journalism Review reporter, the Poynter Institute’s director of publications, Julie Moos, wrote a blog post criticizing Poynter’s celebrated columnist Jim Romenesko. According to Moos, Romenesko had a years-long habit of insufficiently attributing quoted comments.
  • SAZBEAN  |  MONDAY, APRIL 11, 2011
    [Blog] Social Media is NOT One-Size Fits All
    Expand Your Definition of Social When you’re looking for social networks to participate in, expand your definition to include discussion forums, blogs, chat rooms, and other types of online sites, media and tools. Twitter. Facebook. LinkedIn. Just use these social networks and they’ll work for your business! WRONG!
  • SAZBEAN  |  MONDAY, JANUARY 3, 2011
    [Blog] 7 Social Media Resolutions to Improve Customer Engagement
    In many industries, connecting on blogs and discussion forums may be more effective than spending time on Facebook and Twitter. Being on social media is nothing new. lot of businesses are on social media. Many are even spending a lot of time and effort on social media. But are they using social media to actually engage their customers?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 14, 2010
    [Blog] 7 Strategies for Using Content to Market Industrial Products
    Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
  • BIZNOLOGY  |  TUESDAY, AUGUST 12, 2014
    [Blog] Are anonymous communities most authentic?
    '“A s long as the roots of relationship are not severed, all is well. And all will be well in the communitys garden. There will be growth in the spring!” ”  Chauncey Gardiner , from Being There. am a proponent of “real name” communities. It’s like taking the glory suit off of the Klansman. Maybe. Goaded?
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 4, 2010
    [Blog] TL in 4D: Four dimensions for thought leadership success
    There is no dedicated staff, no editorial calendar for content production, and a heavy reliance on subject matter experts "volunteering" their nights and weekends to bang out a few white papers, articles, and blog posts. . B2B marketers know that thought leadership is essential, especially when selling high-value solutions.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 19, 2011
    [Blog] Suggestions on How to Make Sense of Google+
    Show off your Google profile – by putting it on your blog or website. To listen to all the “experts” Google+ is the next best thing to come down the pike and will eventually replace Facebook in the B-to-B space. have to believe that if Google is involved then it has a pretty good chance of succeeding. I’ve
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 21, 2010
    [Blog] B2B Niches Are Prime Audiences for Podcasting
    Upload it and embed it in a blog post. Related posts: Podcast: B2B Blogging And Social Media Lessons Learned A few weeks back, I spoke with Brannan Atkinson, President. I spoke with John Blue of Truffle Media at Blogworld about what he does within a B2B niche using social media. Create a podcast by recording and editing an audio file.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Blog] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. '“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. We are at an inflection point.”. There are now more mobile phones in the world than people.
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Blog] 75 Free Stock Photos to Use in Your Marketing [Free Download]
    'Earlier this summer I received an email from one of our blog managers saying that a popular stock photography website was claiming one of the images in an ebook I had created had been wrongfully used. 4) Blog Posts. An infographic on MDG Blog unveiled how articles with compelling images average 94% more total views than those without.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, FEBRUARY 9, 2011
    [Blog] B2B battleground for content curation « Marketing to Business.
    The B2B marketer, like, publishers, need search and filtering that yields a quality collection of items (blog posts, articles, tweets) from which the curator can work efficiently.  And new (e.g., HiveFire ,  CIThread ) or re-branded (e.g., Aggregage ) vendors are coming on the market with B2B as their primary focus.  These need curation too. 
  • SYNECORE  |  MONDAY, APRIL 14, 2014
    [Blog] View From the Top: 9 Examples of Desk Top View Design
    So far, I''ve seen it used on sites in the food industry, marketing and advertising, personal portfolios, and blogs. 'As a web designer, I spend a lot of time online.like a lot. Like most creatives, I enjoy seeking inspiration from other designers. This means exploring and interacting with a lot of different kinds of websites. Well of course!
  • VERTICAL RESPONSE  |  SATURDAY, SEPTEMBER 28, 2013
    [Blog] What’s New Weekly: Cool Spoiler App and Durable External Battery [VIDEO]
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post What’s New Weekly: Cool Spoiler App and Durable External Battery [VIDEO] appeared first on VR Marketing Blog. All rights reserved.
  • BIZNOLOGY  |  MONDAY, JANUARY 13, 2014
    [Blog] 10 Questions about 2014
    What is the mobile equivalent to blogging as a baseline content strategy? Blogging has emerged as the starting point for most any content strategy. Everything – tweets, podcasts, videos – can start or be promoted on a blog. '(Photo credit: Wikipedia). Will wearables still be the hot new thing a year from now? Slideshows?
  • NUSPARK  |  SUNDAY, JUNE 24, 2012
    [Blog] A Primer on Getting Started with Google+ Business Pages
    Link to it from your blog and website : As with any other social media site, you can’t just expect people to seek you out and add you to their Google+ circle. With more than 40 million users Google+ is growing as a social media powerhouse. Share lots of pictures : Google plus is optimized for sharing photos. Social Media
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, MAY 13, 2011
    [Blog] The Three Biggest Mistakes Companies Make with Regard to B2B Websites
    Articles / e-newsletter / blog –- Whether you have all three or just one, this type of content educates site visitors, shows your expertise, and gets passed around via social media. Heinrich Marketing -- DH consulted with client to turn Heinrich Report e-newsletter into a blog. Tweet May, 2011. Published by Dianna Huff. Welcome!
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 27, 2013
    [Blog] The Human Touch – Important For Marketing Today and Tomorrow
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In this  Future of Marketing  series, we have covered topics such as  Agile Marketing ,  Big Data ,  Customer Experience ,  Thought Leadership ,  Culture ,  Content , and so much more.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Blog] Big Bang Marketing is Out – Agile is In
    'I got the idea for a blog post from an uberflip.com interview with Jeremy Burton, chief marketing officer of EMC.  Burton made some great points in the  interview,  including the fact that he believes the big B2B marketing trends going forward are the use of video, analytics, and process automation. In the old days (e.g.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2011
    [Blog] 4 Lessons Social Media Pros Can Learn from DemandGen
    You’ve got a Posterous and a Tumblr blog. Start asking yourself, every day, how is this blog, this tweet, this content series, this Facebook campaign helping us land new customers. by Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You say “epic” a lot. And you have a lot to learn. Sometimes.
  • VIEWPOINT  |  TUESDAY, DECEMBER 20, 2011
    [Blog] Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!
    Given the number of areas addressed, I was curious to see about lead management common ground and ran their blog titles through Wordle to create the word cloud you see above. Customer acquisition. Database management. Demand creation. Inside sales. Lead generation. Marketing automation. B2B marketing and sales strategies and tactics.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Blog] The Importance of Attitude – great article at Salesforce.com or Find New Customers
    'The Importance of Attitude is a great article that published on the Salesforce.com blog yesterday. You can read it there or on the Salesforce.com blog. I’m proud to write for the Salesforce.com blog regularly. You can read it there or at Find New Customers. Here’s the opening quote to their post. About the Author.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 14, 2014
    [Blog] The business case for SXSW Interactive
    It’s amazing to connect with people from the blog community. It''s amazing to connect with people from the blog community. 'I have attended SXSW for last five years and upon each return, lots of people ask me if it is really worth the time and expense. Perhaps this is on your mind too? Should you plan to attend SXSW next year?
  • B2BBLOGGERS  |  MONDAY, AUGUST 2, 2010
    [Blog] Ten Tips for Cross-Promoting your Content, Part I | B2Bbloggers.
    wrote about this on the Content Marketing Institute blog recently, but wanted to pull out one specific discipline that I didn’t emphasize and that feels particularly relevant here on B2B Bloggers: cross-promotion. For Part II of this post – Tips 6 through 10 plus one BONUS TIP that I’m calling Tip 11, just pop on over to the Velocity blog.
  • HUBSPOT  |  TUESDAY, JUNE 8, 2010
    [Blog] A B2B Guide for Twitter Lead Generation
    This isn't a blog post about how to get started on Twitter or get a ton of followers. If this is true for your business, then you may want to consider using the URL for your blog if you are using it as a lead generation tool. And for most B2B marketing departments, ROI comes down to one major metric: leads. Tweep Search.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Blog] My 15 Minutes of Social Media Shame
    I''m five months pregnant with my second kid, and I happen to have a baby blog I started when I was pregnant with my first son. To document my second pregnancy, Sunday night I posted a picture of my growing bump to a page on my blog. 'You know how they say, "everyone loves a pregnant woman"? thinking it was my personal one. FacePalm.
  • LEAD VIEWS  |  THURSDAY, DECEMBER 30, 2010
    [Blog] B2B Marketing & Lead Generation predictions for 2011!
    Lead generation is an intrinsic part of every B2B organization, without this activity it is impossible to keep a business up and running. 2010 saw many interesting trends in the space of B2b online Marketing and Lead generation. in 2010. All the leading marketing automation solution providers including LeadFormix reported exponential growth.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 7, 2010
    [Blog] Jobseeker in 2010? Why LinkedIn for Your Job Search will Become the New Monster.
    Related posts: HOW TO: Use LinkedIn for Executive Job Search (Part 1) – The Traditional Approach of Attacking the Hidden Job Market (This is the first in a two-part blog post. So many jobseekers are utilizing LinkedIn that some are calling it less of a professional networking site and more of a jobseeker’s [.]
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 2, 2012
    [Blog] The New Market for Social Media Consultants
    Neicole   Crepeau  is the Senior Marketing Manager at Vizit Corporation , and blogs at  Coherent Social Media. By Neicole Crepeau, Contibuting {grow}  Columnist. To date, most social media consultants have focused on helping organizations use social networks for marketing and  customer service. What is social collaboration? Think Yammer.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2011
    [Blog] Using Social Sharing Buttons Leads to 7x More Mentions [Data]
    Adding social sharing buttons for sites like Facebook , Twitter , LinkedIn , and Google+ to your website, blog articles, and landing pages is a simple way to encourage visitors to spread your content and reach even more potential customers. So if it's so easy, everyone must be doing it, right? Wrong. of websites. Marketing Takeaway.
  • TOMORROW PEOPLE  |  WEDNESDAY, JULY 25, 2012
    [Blog] Free 25 Minute Content Marketing Webinar
    You will learn: How to drive relevant traffic to a website or blog. Date: 31st July 2012 (Tuesday). Time: 9:30am - 10:00am. Where: On your PC! 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. marketing return on investment (ROI). Book Your Place Today.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 24, 2012
    [Blog] Twitter Writing 101: RTs, Hashtags and More
    Writing a descriptive, enticing title for your blog posts will make it simple for you – and others – to share your posts on Twitter with impact. Just like with hashtags, it can be helpful to keep a short list of keywords at the ready to integrate into your blog post titles and Twitter updates. Character Length. Better. ReTweeting.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Blog] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    Twitter followers, Facebook fans, LinkedIn followers, blog subscribers), comments, retweets, Likes, shares, clicks, traffic, leads… and so many more.  These are a great way to show that all the content, blogging, linking, and social outreach is actually impacting the bottom line.  But be careful about measuring activity, not results.
  • BIZNOLOGY  |  FRIDAY, JUNE 13, 2014
    [Blog] Getting better brand value from “Big Data” – the Eternal Struggle
    Communications in general are focusing more on the emotional appeal, as discussed in my earlier blog and P&G’s noteworthy commercial during the Sochi Olympics. 'More than ever, businesses are obsessed with giving their customers “better value”. The Recession contributed to this fixation. You can find her at Outlook.com ).
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Blog] Content marketing metrics and analytics: it’s all about you
    Blog post length. 'When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. However, the concept of measurement and metrics sometimes gets twisted around, and we find marketers not really doing all they should. Do your own analytics! Subject line length.
  • HUBSPOT  |  WEDNESDAY, AUGUST 15, 2012
    [Blog] How to Easily Create Professional-Looking CTAs in PowerPoint [Tutorial]
    In fact, we've blogged about how to write CTA copy that gets people clicking , we've shared the sloppiest mistakes marketers make when creating CTAs , and we've even taught readers how to master the design of their CTAs. on a web page, on a blog post, in a sidebar, within an ebook, in an email, etc.), Shame on us! Step 1: Pick a Shape.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Blog] 3 Top Social Automation Tools
    ” HootSuite is inexpensive or free to use at the basic level, has deep, high-level connections with all of the top social networks, including Google+ Pages; Facebook Pages and Groups; LinkedIn Groups and Companies; and even Foursquare and WordPress blogs. It might even be one of my most successful posts. HootSuite. SocialOomph.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Blog] 4 Simple Ways to Optimize Your Website for Local Search
    Best Practice #2: Leverage Business Blogging. Blogging is a great way to increase your local search rankings. Again, just make sure you are writing FOR YOUR READERS and not causing harm by adding blog posts or categories that are geo-targeted but confusing. Standard SEO practices apply here. Page Titles. Meta Description.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 4, 2014
    [Blog] 3 Ways to Wrap up Retail Website Sales this Holiday Season
    “With the day-to-day hustle of running your ecommerce business, it’s easy to forget the approaching holidays,” says marketer Richard Lazazzera for the Shopify Blog. © 2014, VerticalResponse Blog. The post 3 Ways to Wrap up Retail Website Sales this Holiday Season appeared first on VerticalResponse Blog.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] 8 Tips to Cultivating a Successful API Program
    Look to your developers for guidance: track GitHub activity, Stack Overflow , blogs, and forums for feedback and issues. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Have any tips to add?
  • VIRALLY BLOG  |  TUESDAY, MARCH 25, 2014
    [Blog] Digital Mindset
    The post Digital Mindset appeared first on Content Marketing, Virally Blog. 'I keep seeing companies applying old rules to new technology. How many people do you see using social media as a sales broadcast tool spamming feeds with “buy my stuff” messages? What do they need from your digital assets?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 18, 2013
    [Blog] Test for the Best in Your Email Marketing Campaigns
    Check out some of our results in this blog post The Secret to Successful Email Marketing: Testing. Test for the Best in Your Email Marketing Campaigns was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. full 63% of the marketers surveyed indicated they are currently tracking email marketing data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Blog] Is your company creating a social media ghost town?
    So, why do people let their Twitter profile, blog or Facebook page become a social media ghost town? Don’t let your blog or profile become one. Should they close down their blog or profiles if they quit updating it? You can learn more about Laura by checking out her blog at www.lauraclick.com. What a shame. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Blog] Is your company creating a social media ghost town?
    So, why do people let their Twitter profile, blog or Facebook page become a social media ghost town? Don’t let your blog or profile become one. Should they close down their blog or profiles if they quit updating it? You can learn more about Laura by checking out her blog at www.lauraclick.com. What a shame. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 4, 2011
    [Blog] Social Media Conversation. Yes, but at what cost?
    There were some outstanding blog posts last week that explored the idea of the SPEED of social media communication changing traditional business models. Now if you’ve read this blog for any period of time, you know I am huge adovcate of the social web and its potential to transform businesses.  But at what cost?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 20, 2012
    [Blog] All I Want For Christmas: 12 Thought Leaders Share their Favorite Gifts for Marketers
    With that new found time, smart marketers will catch up on some good podcasts, do some reading from their favorate blog or books, and maybe discover a new idea that can take his or her business to new places. by Jason Miller What is the best holiday gift for a Marketer? Ann Handley , Chief Content Officer at MarketingProfs. love moleskins.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 31, 2010
    [Blog] The power of simple design to tell a story
    Think how effective this communication method is compared to simply reading a blog article on what could have been a very dry subject.    . Wanted to share this brief presentation as a superb example of how effective, simple design can be used to tell a story. What are your thoughts on this presentation?
  • THE EFFECTIVE MARKETER  |  FRIDAY, DECEMBER 28, 2012
    [Blog] Content Quantity Versus Quality
    How about instead of trying to write blog posts every day, host webinars every week, and create new whitepapers every month we just stop to think about the following elements: What is the message? How much content is too much content? Take a look at the picture. This is from a local bookstore here where I live in Mountain View.
  • MEASURABLE MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Blog] Michael Kors Valentine's Day Campaign is Multichannel at its Best
    Facebook posts and blog posts are also thrown in the mix, with in-store displays helping to tie all the channels together. In true Valentine's Day spirit, we wanted to share with you today an example of a multichannel marketing campaign that we absolutely love. The great part? Share them here
  • MEASURABLE MARKETING  |  TUESDAY, MARCH 29, 2011
    [Blog] QR Codes: A Mobile Marketer’s Dream?
    Try the image for this blog post to see how a QR code works if you've never used one before At the recent South by Southwest (SXSW) conference which wrapped up last Saturday many new and emerging technologies were discussed, not the least of which was QR codes. It’s a fun and social way to tie users together.
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