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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 2, 2014
    [Blog] Four key marketing lessons to propel us into 2014
    In the 2013 book  Born to Blog , authors Mark W. In the 2013 book Born to Blog, authors Mark W. 'By Kerry Gorgone, {grow} Contributing  Columnist. 2013 is over. What are the marketing lessons from that year that will help propel our efforts into the New Year? Let’s revisit some of the year’s core lessons as 2014 blasts off.
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Blog] Feel Like You're Fighting With Your Keywords? 7 Ways to Win
    Since I have the privilege of reading and editing each and every blog article that we post, I’ve recognized patterns during these last 9 months about how our staff members brainstorm ideas, create headlines, and use the keywords -- and how sometimes our crazy ideas actually turn into great blog posts! 2) Become the New Angler.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Blog] Your Guide to Email Design
    The purpose of your newsletter is to aim for a click that leads back to your website or blog with more info. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. How many colors should you use?
  • LEADSLOTH  |  WEDNESDAY, FEBRUARY 17, 2010
    [Blog] 5 Ways to Use Social Media in Marketing Automation
    No worries, with Social Media you can offer prospects multiple ways to stay in touch: if they’re not yet ready for your email newsletter, maybe they want to “fan&# your company on Facebook, or simply subscribe to your blog’s RSS feed. Social Media. Lead Generation. Lead Nurturing. Lead Intelligence. Customer Support.
  • B2B MARKETING ONLINE  |  TUESDAY, APRIL 20, 2010
    [Blog] Go B2B agencies
    Back in March I blogged my thoughts about awards - do they matter. Glad to say that on Thursday night in Manchester, Omobono won the award for Marketing Services Company of the Year in The Drum Marketing. Awards. So we were delighted, not only to be recognised by The Drum , one of UK’s leading. Some big names on that. Clearly we’re. industry.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 17, 2015
    [Blog] Infographics are great for Content Marketing
    'Jeff Ogden  (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. If you need new customers, visit Find New Customers. Likeable Local is Social Media Marketing Software to make YOU more Successful.
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Blog] What Is a Call-to-Action? [FAQs]
    'We’ve talked a lot about calls-to-action on the blog. CTA can be placed anywhere in your marketing -- on your website, in an ebook, in an email, or even at the end of a blog post. If you want more CTA copywriting tips, check out this blog post. How to get people to click on them. How to design them. What Is a Call-to-Action?
  • LEADER NETWORKS  |  TUESDAY, MARCH 19, 2013
    [Blog] John Coates and the WELL: Looking ahead by looking back
    The event was well covered, with lots of blog posts and reports. A month ago I went to London to give a presentation at the 13th annual VIRCOMM Summit. It was a rare luxury to take part in an industry-specific conference, we all wear many hats and operate in a diverse group of reporting structures: marketing, customer care and sometimes IT.
  • SYNECORE  |  SATURDAY, MARCH 1, 2014
    [Blog] What’s Missing In Your Marketing Strategy?
    Every company knows that they need to interact with customers on social media channels, put out thought-leading blogs to appear in relevant content searches, create a great website design, use keywords, etc. great way to kill two birds is to include calls to action, or CTAs, within your web pages, blogs, emails, etc. Device Readiness.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 10, 2010
    [Blog] Building A Better Teleprospecting Rep: Step 3
    This is the third and final blog in a multi-part series introducing the three main categories through which AG Salesworks evaluates and manages the skills development of its Teleprospecting or Inside Sales reps. So, for the sake of this blog, let’s assume your reps truly do care about their company and their jobs. Phone Skills 3.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 12, 2013
    [Blog] How B2B Companies Can Avoid Marketing on Lowest Price
    Artillery B2B Marketing Blog > The Forward Observer B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability. But in fact, the reverse is true. 22% of B2B customers are engaged, and only 13% are fully engaged.". gross margin.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Blog] 10 Fast Facts About Facebook
    10 Fast Facts About Facebook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this We all knew the day was coming. Now it’s here. Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Here they are in all their glory.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 12, 2013
    [Blog] Instagram Direct Brings New Life to Leading Photo Sharing App
    For more insight into how the feature works, check out the overview video below: According to the company’s blog , Instagram for iOS version 5.0 © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 12, 2014
    [Blog] It may be time to drop your annual marketing strategy
    In the last year, Pinterest has emerged as a successful source of blog traffic. In the last year, Pinterest has emerged as a successful source of blog traffic. 'It’s that time of year when many people are solidifying their annual plans for the upcoming year. How much is it POSSIBLE to plan today? Every month. could go on and on.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 2, 2014
    [Blog] #ProspectingChat: Sales Messaging with John Golden of PipelinerCRM
    More Sales Messaging Blog Posts: Wake Up From Your Cold Calling Coma: Inside Sales Messaging Methods. 'Who''s excited for this month''s #ProspectingChat ? Over at AG Saleswork''s Twitter account , we''ll be sharing inside sales messaging do''s and don''ts for your team. To prepare, here are today’s questions. What about LinkedIn?
  • HUBSPOT  |  MONDAY, OCTOBER 8, 2012
    [Blog] How to Painlessly Transition Your Company to Inbound Marketing
    Create and Share Your Blog Content Strategically. Start writing posts on your company blog -- and if you don't have one, set one up! It would also help to start writing guest blog posts for other related sites so you can get some of those coveted inbound links that help your site rise in the search engine rankings!
  • DELICIOUS B2BMARKETING  |  THURSDAY, JANUARY 3, 2013
    [Blog] 19 Things We Can Learn From Numerous Heatmap Tests
    This blog post is a perfect example of what may happen when using stock photography. Summaries are better than full articles in blog structures. This study has found, that using article summaries instead of full articles on your blog homepage will make your visitors read more of your content. Next, some findings: 1. vs. 1.7
  • HUBSPOT  |  FRIDAY, JULY 22, 2011
    [Blog] BREAKING: Google+ Profile Images Now Appearing Beside Search Listings
    Have a link that includes rel="author me" in your blog article. If you have a blog you should start using "rel=me" tags right away to have your Google+ profile image appear next to your resutls in an effort to make them more social and better stand out on the page. This is a dramtic change to Google's classic results page.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 15, 2014
    [Blog] Your checklist for “safe” Influence Marketing
    In the eyes of the law, a tweet holds the same legal weight as a blog post: if you can’t fit a necessary disclosure into your tweet, you shouldn’t encourage influencers to use Twitter. How many posts are expected, on which networks, and how many full-fledged blog posts must each influencer produce? 3) Get it in Writing.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 3, 2014
    [Blog] Busted: The Worst Email Subject Lines, Ever!
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. 'Successful email subject lines are eye-catching, attention-grabbing and tempting. quickly. Let’s bust ‘em!
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Blog] Tom Pisello: The ROI Guy: Who Do You Trust? Industry Analysts.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. SiriusDecisions points to blogs as one way to break through. Thursday, June 03, 2010 Who Do You Trust? of respondents) and peers (28.7%). of buyers. Think Again.
  • WRITTENT  |  WEDNESDAY, MAY 21, 2014
    [Blog] 11 Reasons to Focus on Quality Content
    Create magnetic headlines for your blog posts, emails, and paid ads and prospects will click through to your pages. Good blog writing and article writing engages readers. Professional copywriting, content writing, and blogging attracts incoming links from other trusted websites and blogs in your industry. 'Image source.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 2, 2012
    [Blog] Make Monday Morning Meetings Work
    Based upon several comments/questions from various clients  in the last 3 weeks, I decided to include a chapter from my latest book: “ Leading High Performance Sales Teams as my blog this week.  Blog:  www.YourSalesManagementGuru.com.  . Make Monday-Morning Meetings Count  . Plan Ahead. and last no more than an hour.
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2011
    [Blog] 101 Awesome Marketing Quotes [New Ebook]
    No matter what, the very first piece of social media real estate I’d start with is a blog." The right people to start video blogging are those with a passion to tell a story." We often forget what a versatile profession marketing is. We write press releases, create videos, run analysis, design presentations and hold conferences.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 30, 2014
    [Blog] How Email Marketing Helps Your Small Business [GUIDE]
    The email takes customers to a blog post that highlights winter maintenance tips. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Plenty of savvy business minds have pondered that question.
  • WRITTENT  |  WEDNESDAY, MAY 15, 2013
    [Blog] 15 Key Facts about Content Curation
    For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. share blogs, industry publications, or other resources on a daily basis: Image Credit: Curata. 'For many content marketers, curation is something of a silver bullet. Content Curation: Everyone Is Doing It. Curation Is Social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 25, 2012
    [Blog] Falling in love with Instagram
    I am so very grateful for the many connections I have made through the blog but it is difficult to REALLY know people. I am a busy guy and I don’t have a lot of free time, especially for another bloody social media platform. But week by week I have been falling in love with Instagram. Ultra personal. It’s time-friendly. Romania.
  • B2B IDEAS @ WORK  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Blog] What Science Can Teach Us: Choosing Images in B2B Marketing
    For more information about messengers, see my source for this blog: “Public Communication Campaigns, Third Edition,” edited by Donald E. We are often confronted with what images to use when marketing our clients (and ourselves) in B2B. The messenger is often used to provide more information or give a testimonial. Atkin.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2012
    [Blog] 8 Reasons You'll Get Buried Alive Without Quality Content
    Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. Do I hear the sound of guest blogging ? This also means you should contribute guest blog posts to other industry thought leaders' blogs. What 2011 Indicated. hours. think I do.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Blog] 15 Things People Absolutely Hate About Your Website
    9) You Don't Have a Blog. Perhaps I'm biased, but visiting a website without a blog is a turn off. Think of it like this -- the 'About Us' page is like your personality at a job interview, and your blog is your personality after a few drinks. One of the tenets of inbound marketing is not to annoy. 1) Pop-Up Ads. Shhhh!
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Blog] Copywriting Lessons From Companies Doing It Right
    And whether it’s an Instagram caption, a tweet, a website, or a blog, great copy (i.e. The Journal is Huckberry’s blog with a comprehensive amount of content from adventure to their own Spotify playlists. Consider the other blog traction before and after the Facebook post. The voice isn’t just on the blog, as Jordan notes.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 21, 2014
    [Blog] 8 Holiday Fundraising Tips for Non-Profits
    Create a blog post or a video that highlights one person’s story. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Tip #1: Share stories. Ask the people you help to share their story.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 14, 2014
    [Blog] 6 Perfect Places for Your Email Sign up Forms
    Having a sign up option on your blog or contact page is great, but customers might not make it past your main page, so you should capitalize on the opportunity. © 2014, VR Marketing Blog. The post 6 Perfect Places for Your Email Sign up Forms appeared first on VR Marketing Blog. “An email list is vital to a business.”
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Blog] Who's REALLY at Fault for GM's Facebook Ad Failure?
    First, we like to share relevant blog posts that help educate our readers. You might think blog content doesn't generate leads, but that's only true if you've forgotten to include calls-to-action within your blog content. "Facebook ads suck." For many companies, advertising on Facebook and expecting a return is a " fantasy."
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 9, 2015
    [Blog] Efficient Effectiveness: Sales Leadership
    Blog:  www.YourSalesManagementGuru.com. 'Sales Management Thought Leadership:  efficient effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon this past Sunday it even has more credibility. Boom’s Day” the largest fireworks display in the U.S Did I mention the potential of rain? Do you have a plan?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 20, 2015
    [Blog] 3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)
    case study examples; metrics-driven stories) and create a short framework that can be shared across your social media, blog, and email channels. 'The start of a New Year, for many marketers, is an opportunity to revisit some of your annual strategic measures. Here are some tips to help you maximize your event agendas for 2015 and beyond.
  • VOLACCI  |  TUESDAY, JANUARY 28, 2014
    [Blog] The Drupal Marketer's Must-Have Modules
    was speaking with a good friend of mine who does marketing at a company with a Drupal website, and she was expressing frustration with how long it took to get a blog posted on their website. Installing a WYSIWYG module saved my friend’s company tons of valuable time, and their blogs began looking better, to boot. good WYSIWYG editor.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 18, 2013
    [Blog] Can Email Marketing Deliver in 2014?
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. The answer is a resounding, “Yes!” ” That’s a definite win for email! Mobile.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 3, 2012
    [Blog] Why Your Competitor’s High Google Ranking May be a Good Thing
    Why Your Competitor’s High Google Ranking May be a Good Thing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It’s a simple equation. Your competitor rises in Google’s search results, you take the hit. Easy math. What they found was surprising.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 16, 2011
    [Blog] SNCR Research Findings Highlight the Evolution of Social Business
    Over the coming weeks Don, Peter and I will publish a series of blogs on the key findings of the research to provide readers with additional context, understanding and perspective on how to apply these trends to improve social business engagement strategies. Human relationships and peer-to-peer decision-making are inherently interrelated.
  • HUBSPOT  |  THURSDAY, MAY 23, 2013
    [Blog] Where Do Marketers Get Customers? [Data]
    It is interesting to note that most business types had the same ability to acquire customers through a blog, around 40%-50%. The Technology (hardware) industry dominates customer acquisition through the company blog and Twitter -- 55% said ‘Yes’ to acquiring a customer through their company blog, and 50% said ‘Yes’ to Twitter.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 9, 2013
    [Blog] 5 Ways to Demonstrate Value to Your Customers
    Ways to Demonstrate Value to Your Customers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. You’ve heard the word on the street: ‘The buyer is in control.’ Your marketing has to be ‘customer centric.’ And I can’t say it enough: take a cue from Carly Simon and don’t be vain ! Looking for more resources?
  • SAVVY B2B MARKETING  |  MONDAY, DECEMBER 20, 2010
    [Blog] B2B Marketers: Are Your Glasses Half Empty or Half Full?
    Instead of: You: Thinking it’s too time-consuming to blog. Lots of marketers seem overwhelmed by everything that now falls under their purview. Organizations are adopting marketing automation and inbound marketing software at dizzying rates. Participation in online communities and in an array of social media channels is flourishing. Tweet.
  • FATHOM  |  THURSDAY, JANUARY 29, 2015
    [Blog] Count Down to Higher Click-Through Rates with Google’s Countdown Widget
    'Google has been making a lot of changes over the past few months, and if you read my blog Avoiding Dynamic Disaster then you know that I don’t agree with all of changes being made. With that said, one of their latest updates has a lot of potential for increasing both click-through rates (CTRs) and ad relevance.
  • CONNECT THE DOCS  |  FRIDAY, OCTOBER 9, 2009
    [Blog] ClickDigest: Weekly Round-Up: 9-Oct-2009
    Easy Steps to Increase Leads from Your Corporate Blog. Howard Sewell takes a direct hit approach and provided all the tips to increase leads from a corporate blog. OVER TO YOU: Dear Reader, What are interesting blog posts or Books have you come across this week? Normal. false. false. false. EN-US. Author : Brian Carroll. Sewell.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 12, 2011
    [Blog] Social Slam Reveals Spring Surprises
    His blog is in the AdAge Power 50 marketing blogs of the world and his podcast regularly features the most famous authors, consultants and pioneers in the field of marketing. In 2011, Social Slam set the standard for a value-oriented, first-class social media conference. How are we going to top that?
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 3, 2011
    [Blog] How Marketers Are Using Social Media to Grow
    By a long shot, Facebook, Twitter, LinkedIn and blog writing are the top four social media tools used by marketers, with Facebook leading the pack.  When Many marketers also plan to increase their business through the use of YouTube/video and blogs in the very near future.  2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. Related articles.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Blog] 17 Eye-Opening Examples of Content Visualization
    Haven't you noticed how much more frequently infographics seem to be making their way onto blogs and websites lately? Have they inspired you to start experimenting with visual content on your website, blog, and in social media ? Visualized content is popping up all over the web lately, and it's no surprise. No way. Negative.
  • HUBSPOT  |  MONDAY, APRIL 25, 2011
    [Blog] Facebook Announces Send Button, Like Button Companion
    When a user clicks on a blog or a Web page that has the Send Button, she will be prompted to share it with any Facebook Groups, friends or email address entered. With the popularity of the Like Button, the Send button becomes something marketers should test to see if it impacts their blog and website. Facebook Group Improvements.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 16, 2012
    [Blog] 10 Thought Leaders Share Their Interest in Pinterest
    10 Thought Leaders Share Their Interest in Pinterest was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Pinterest is now the third most popular social network in the country. The implications for B2B marketing are just beginning to come to light as marketers quickly adapt to this new visual approach.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 23, 2013
    [Blog] 5 Ways B2B Companies Can Generate Leads on Twitter
    This can be via blog and news posts, new sections or products which have launched or anything else of interest to your customers. You could mention a blog post they’ve written or comment on some of their business news – anything that opens a conversation. Why not use Twitter as part of your new business strategy?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 21, 2013
    [Blog] What’s On Your Modern Marketing Music Playlist? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Jody Mooney | Tweet this Since January, every Friday, Topliners community members like you have been heading to a post created by fellow Topliner, Kristin Connell to comment on what’s their playlist for the day.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 4, 2012
    [Blog] Has Your Database Been Hijacked by Imposters? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Rob Bois | Tweet this Organic growth is a key element to expanding your marketing database. That means developing marketing programs that encourage visitors to voluntarily provide key pieces of information about themselves.
  • BIZNOLOGY  |  MONDAY, DECEMBER 12, 2011
    [Blog] Editing: Is social media realtime or permanent?
    As the founder of the Biznology blog, I struggle with exactly how to handle edits. Very frequently, I see typos, broken links, or other problems crop up on blog pages–sometimes freshly-minted posts and sometimes posts from years ago–and I usually just change them without documenting the changes. Image via Wikipedia.
  • HUBSPOT  |  MONDAY, NOVEMBER 22, 2010
    [Blog] 7 Online Marketing Metrics to Beat Competition Online
    4) Blog Grade. On a scale from 1 to 100, your blog grade is based on the level of traffic your blog receives and the quality and quantity of links pointing to it. Compiled by HubSpot’s Blog Grader , this report will provide you with actionable recommendations to improve your blog's effectiveness. 2) Moz Rank.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Blog] 10 Things B2B Marketers Should be Doing on LinkedIn
    Add a LinkedIn Follow button to your newsletter, your blog and all digital properties. That’s 180 new members since you started reading this blog. The post 10 Things B2B Marketers Should be Doing on LinkedIn appeared first on Marketing Action Blog - Act-On. Here are 10 things you should be doing on LinkedIn right now.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Blog] 6 Costly Landing Page Mistakes That Are Easy to Fix
    If you’re only linking to your landing pages at the end of blog posts and on the sidebar, think again. Blog readers can be in a passive frame of mind, and it takes a lot of effort to switch people from consumption to action. You’d be kicking yourself, right? Of course, this specific situation is all hypothetical.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 3, 2013
    [Blog] A Look at the Future of Social Marketing Automation
    Look at the Future of Social Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Nikki Serapio , the Manager of Marketing Community at Oracle. Follow Nikki on Twitter  @nikkiserapio. Enjoy!”.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 29, 2014
    [Blog] How to Keep Email Newsletter Clicks & Readers on the Rise – It Really Works!
    Are readers clicking on tutorials, guides, videos, blog posts, promotions, updates, events, or recipes more often? If blog posts about dog grooming are booming, put them at the top of your email newsletter. © 2014, VR Marketing Blog. appeared first on VR Marketing Blog. Take theSkimm, for example. Link_Type=Headline.
  • HUBSPOT  |  TUESDAY, MAY 24, 2011
    [Blog] Website Grader Lessons: Dowd Restoration
    The Dowd Restoration business page includes links to their blog and others as well as photos of their recently completed jobs. While active on Twitter and Facebook, they also have a restoration blog which they have been posting to at least once a month. last year is still a favorite, and his advice on what to blog about rings true.
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 8, 2011
    [Blog] From “Don’t be evil” to “Just be good”
    Full disclosure – this post is not related to our standard business blog about all things SaaS and Marketing. This post is something that is close to my heart. have chosen to stray from our typical focus today because of a very sad situation involving a San Francisco Giants Fan who was severely beaten after a game at Dodgers stadium. 
  • MARKETING GENIUS BLOG  |  TUESDAY, AUGUST 25, 2009
    [Blog] Elaborating on the Lead Scorecard
    Examples are webinar registration, webinar attendance, email newsletter sign-ups, blog comments and so on. Earlier this month Genius.com hosted a popular  webinar about lead scoring with Marketing Interaction’s Ardath Albee and Genius.com’s Felicity Wohltman. What is a Lead Scorecard? We’ll take a look at those now.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 21, 2010
    [Blog] Bye Bye, Advertising Madmen. Hello, Marketing Nurturers.
    They don’t want middle men and women crafting clever, catchy messages to try to lure our attention away from blogs, forums, LinkedIn, Facebook and Twitter where they’re connecting with and learning from thought leaders, colleagues, customer and friends. Tweet. The Author's Madmen Avatar. Madmen Are Out. Nurturers Are In.
  • VIRALLY BLOG  |  FRIDAY, MARCH 7, 2014
    [Blog] Free Digital Marketing Training in Kent
    Email address: The post Free Digital Marketing Training in Kent appeared first on Content Marketing, Virally Blog. 'After the success of the first digital marketing training we have decided to do it again on the 24 th March. Got loads of interesting ideas from it! Thank you so much David!”. Sarah Ali – My Curry Kitchen. Events
  • B2B MARKETING UNPLUGGED  |  SUNDAY, SEPTEMBER 26, 2010
    [Blog] Neither Creative Nor Brief
    Frank Days from Novell and also of the t angyslice blog was speaking and his topic, way more interesting than mine, was on the notion of applying Agile methodologies to marketing. His agile marketing blog also features a terrific collection of articles by Agile experts and practitioners. I have a new hero. Back to Frank.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JUNE 9, 2011
    [Blog] Eight Distractions for B2B Marketers
    Mark Schaefer makes a great case for NOT forcing your employees to tweet, text and blog every time they reload a stapler. Stuck on a project charter review call with the Hand-Wringers? Sitting through yet another B2C webinar they promised had business content and doesn’t?  Bored with the Keebler Elves’ mandatory due diligence training module?
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, AUGUST 11, 2010
    [Blog] Mapping the Social Media Landscape
    Blog at WordPress.com.The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. The problem is finding the right one.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 13, 2011
    [Blog] Aberdeen Shows How to Do Email Marketing Right
    Blog at WordPress.com.The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson?
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 3, 2011
    [Blog] Upcoming Marketing Conferences « The Effective Marketer
    Blog at WordPress.com.The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. Did I forget a conference?
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Blog] Three Tips for Easy Editorial Calendars
    article, blog post, white paper, etc.). Have you blogged about the benefits of software A? Tweet We’ve all heard it. see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. Now if your first thought was “editorial, schmeditorial,” you’re not alone. Keep It Simple.
  • B2B MARKETING BLOG  |  FRIDAY, NOVEMBER 6, 2009
    [Blog] Why some businesses are slow to adopt social media
    Just 32 percent plan to include social networking sites such as Facebook or Linked In, and 31 percent plan to include links or ads placed on social sites or blogs. A new study by research company BIA/Kelsey shows that less than one-third of small- and medium-sized business are planning to use social media during the next year.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 23, 2010
    [Blog] Do Small Businesses Need Marketing Automation?
    The most common added function is sales force automation, but some also offer different combinations of e-commerce, order processing, customer support, blogging, Web site optimization and paid search. Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 29, 2012
    [Blog] 6 Burning Questions about Social Media for B2B
    Burning Questions about Social Media for B2B is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Rob Bois | Tweet this I’ve been involved in a number of webinars and round tables recently on the topic of social media for B2B. Q: In some cases, B2B’s develop their own social platforms.
  • JUNTA 42  |  TUESDAY, MARCH 20, 2012
    [Blog] 7 Content Marketing Lessons from Napoleon Hill
    see HVAC companies blogging about the town festival next week. that works in conjunction with the regular content you already produce (blog, enewsletter, etc.). I’ve seen brand after brand start a blog or enewsletter or white paper program or podcast series and stop after just months. Here they are with my notes. Desire.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 19, 2014
    [Blog] Need New Customers? Get Happy Employees
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Actively disengaged employees outnumber engaged employees by 2-1. Why is this important for marketing strategy? Because the role of marketing is to get and keep customers. Need proof? Strategy
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, MARCH 24, 2013
    [Blog] Sales Mgmt: Training; Learn from Disney U
    Blog:  www.YourSalesManagementGuru.com.  . Sales Leadership:  What is your training plan? Learn from “Disney U”. As a sales manager one of your responsibilities is to develop the professionalism of your sales team.  Published by McGraw Hill, the author: Doug Lipp lived the experience and gives us the inside stories that back up the results.
  • LEADSLOTH  |  MONDAY, AUGUST 24, 2009
    [Blog] 7 Reasons Why Marketing Automation Projects Fail
    For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Unclear Prospect Profile(s).
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    [Blog] 5 Ways to Instantly Improve Marketing With Data
    For example, is your blog one of your best referral sites? Then maybe you should be beefing up your blog even more in order to improve its performance as a top referral source. Blog Posts. You have your content strategy , your editorial calendar, and you're blogging away. This is a guest post written by Pam Sahota.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Blog] Lead Gen 101: How to Create an Intuitive Website Conversion Path
    'If you''re getting your website visitors to sign up for anything on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. -- you need to create a conversion path. call-to-action (CTA) is a text or button anywhere on your website or blog that links to your landing page. Include a verb (e.g. 3) Form.
  • WRITTENT  |  MONDAY, APRIL 1, 2013
    [Blog] A 15-Step Guide to Creating Viral-Ready Branded Content
    The average B2B marketer is currently using 12 forms of content to connect with their audience; and the most-common forms are social media, blog articles, case studies , videos, and guest blogging. Today, 2 million blog posts are published every 24 hours. Content marketing is hot. Step #2: Carefully Source Brand Voices.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 8, 2014
    [Blog] Must Attend Marketing Events In 2014
    Must Attend Marketing Events In 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry. Here is a compilation of events to inspire you in 2014. SXSW - Mar 7-16 / Austin, TX.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 24, 2013
    [Blog] Tips to Manage ‘Always-On’ Nurturing
    Tips to Manage ‘Always-On’ Nurturing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. She focuses on lead generation, sales enablement, and marketing automation. Follow Amanda on Twitter @ahalle. It’s fair to say that marketing automation has revolutionized our industry. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 10, 2012
    [Blog] How to Tell If Your Customer Community is Driving Revenue
    How to Tell If Your Customer Community is Driving Revenue is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Heather Foeh | Tweet this As the manager of Eloqua’s online community,  Topliners , I’m constantly looking for ways to measure what’s working and what’s not.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 29, 2011
    [Blog] 15 Posts on Why Cold Calling Is On Its Way Out the Door
    Social Media and Blogging For Business Can Turn Cold Calls Into Warm Leads  - Web Savvy PR. Every morning I arrive to work, I spend about an hour or so scouring the discussion boards of LinkedIn. Working in social media, I have seen the unbelievable results of building relationships and generating leads through social selling. Paul Castain.
  • B2B IDEAS @ WORK  |  WEDNESDAY, OCTOBER 20, 2010
    [Blog] 9.5 Ways Your B2B Marketing Can Be More Creative
    I recently wrote a guest post for The Social CMO , “ B2B marketing without creative has no punch ,” which included a list I thought I’d share on this blog as well. Don’t be lazy. You’re in a competitive sport; be professional about it. Never quit learning. Think of great questions. What’s your first idea?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 13, 2009
    [Blog] A futurist’s view of the “next big thing” in social media
    You first connected with me after seeing my blog post on the future of social media.  Ross Dawson and Gerd Leonhard focus a lot on the future of media on their blogs. I’d also definitely recommend checking out the blogroll on KedgeForward , a blog by professional futurists Frank Spencer and Michael Morrell.
  • CONTENT MARKETING TODAY  |  SATURDAY, MARCH 6, 2010
    [Blog] Formidable! Content Marketing Puts Paris Travel Guide and its Author on the Virtual Map
    Online research for an upcoming April trip to the wonderful city on the Seine uncovered a delightful content marketing practitioner, Steve Solosky, “The Traveling Professor,” along with his guide to Paris, his website, his eNewsletters, his blog, and his intuitive grasp of content marketing. As noted, his blog is info-rich. Voila!
  • WINDMILL NETWORKING  |  MONDAY, MARCH 26, 2012
    [Blog] 4 Ways Social Can Enhance Your Marketing Campaigns
    Leverage Your Blog Your blog can provide a personal voice for your campaign.  Brands that use blogs effectively generate more leads at a lower cost than brands that don’t.  According to Hubspot, companies that blog generate 88% more leads per month than those who do not. Companies that blog have 55% more website visitors.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Blog] Are You Maximizing Your Content Marketing?
    For those of you who have blogs, this will be of interest to you. We all (sometimes) are pressed for time and after writing and spell checking a post, we put it up there with the appropriate key words and let it fly. was reminded recently by a post by Heidi Cohen that we may be overlooking some ways to get that little extra out of each post.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 27, 2012
    [Blog] Digital Marketing Can Increase Industrial Sales
    Source: The End of Solution Sales, Harvard Business Review – HBR blog). Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. This has worked great in the past but the Internet and digital marketing have changed how that process works today.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Blog] How Inbound Marketing Can Help in a Job Search
    So, a compelling resume, much like a compelling blog article, will get shared and help expand your reach. Blog: While a resume can tell an employer a lot about you, a blog demonstrating your thought leadership will tell them even more. Therefore, think of your blog as your portfolio. Create. Optimize. Promote.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 21, 2013
    [Blog] 3 Simple Mistakes You Might Be Making with Your Homepage
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 3 Simple Mistakes You Might Be Making with Your Homepage appeared first on VR Marketing Blog. What Data? Where Am I? Subscribe. Donate.
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Blog] How the HubSpot CMO Screens for Top Marketing Talent
    At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. You’d be surprised how many people are scared of writing a blog article.). Do they have a blog?
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Blog] 11 Guaranteed Ways to Get Others to Retweet Your Content
    After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels. Granted, a lot of chatter on Twitter is engaging with other people, but spreading links back to your website and blog content should be your primary focus. Connect with HubSpot
  • LOOPFUSE  |  MONDAY, JANUARY 30, 2012
    [Blog] 10 B2B Sales and Marketing Metrics Worth Tracking
    Read more on his Marketing blog. This is a guest post by Matt Heinz, President, Heinz Marketing. The fine folks at Focus.com let me do a Webinar on this topic several months ago, but I wanted to summarize what I consider to be 10 fundamental B2B sales & marketing metrics here as well. So without further adieu…. Marketing Cost per Sale.
  • MARKETING INTERACTIONS  |  SUNDAY, FEBRUARY 21, 2010
    [Blog] Content Marketing is for Customers Too!
    was catching up on my blog reading and came across this statistic in a post over on Copyblogger in the second in a series of posts about lessons learned by Dan Kennedy, who - in case you didn't know - is one of the most highly paid copywriters of all time. It's one of the things I help them focus on doing. You ready? " Wow.
  • MARKETRI  |  THURSDAY, MAY 16, 2013
    [Blog] CPA Content Marketing: Four Examples of Superb Content by Accountants
    I’m sorry to say it, but that blog you haven’t updated since January simply isn’t going to cut it. Blogs: The Blunt Bean Counter by Mark Goodfield. The result is a highly effective blog that helps readers tackle their taxation problems while keeping them interested and engaged. The results?
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, JUNE 26, 2013
    [Blog] Do It Marketing by David Newman
    From the outdated — or worse DIY freebie website — to the lack of a blog or social media, small businesses are wasting a lot of time and money on marketing that doesn’t work. 'I don’t know David Newman at all. But after reading his book, I’ve come to believe we were separated at birth. see it all the time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 7, 2013
    [Blog] Do you need a massive audience to be huge in social media?
    'Recently, my dear friend  Kristen Daukas and I had an interesting exchange in the comment section about audience size and I thought it would be fun to blow it out into a blog post since it is such a relevant topic. ” Well then. Does size matter? In a {grow} first, I am actually going to answer the question and then prove myself wrong.
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 24, 2014
    [Blog] Do LinkedIn Endorsements Drive You Crazy?
    blogged about endorsements several times when it was introduced, because I believed it was too easy for people to endorse you for skills you don’t really have ( Are LinkedIn Endorsements Too Easy? 'Do your connections endorse you for skills you don’t even have? Do you wonder how these endorsements get on your LinkedIn profile?
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