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  • MODERN B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Blog] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    Twitter followers, Facebook fans, LinkedIn followers, blog subscribers), comments, retweets, Likes, shares, clicks, traffic, leads… and so many more.  These are a great way to show that all the content, blogging, linking, and social outreach is actually impacting the bottom line.  But be careful about measuring activity, not results.
  • WWW.BRAINSHARK.COM  |  FRIDAY, MARCH 8, 2013
    [Blog] Sales Team Enablement Content: Ready to Engage
    Ideas Blog. Home Ideas Blog Brainshark Articles Sales Team Enablement Content: Ready to Engage. Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community. Ideas Blog.
  • WWW.BRAINSHARK.COM  |  TUESDAY, FEBRUARY 26, 2013
    [Blog] Lessons for Video Marketers from 3 U.S. Presidents
    Ideas Blog. Home Ideas Blog Brainshark Articles Lessons for Video Marketers from 3 U.S. Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community. Blog & Community.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 18, 2013
    [Blog] Test for the Best in Your Email Marketing Campaigns
    Check out some of our results in this blog post The Secret to Successful Email Marketing: Testing. Test for the Best in Your Email Marketing Campaigns was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. full 63% of the marketers surveyed indicated they are currently tracking email marketing data.
  • BLOG MY CALLS  |  THURSDAY, NOVEMBER 21, 2013
    [Blog] Contact Center: Did Your Agent 'Own' The Call?
    In this blog we''ll specifically discuss the phrases and keywords Conversation Analytics listens for to determine if the agent ''owned'' the call. 'Conversation Analytics can mine nearly 50 ''indicators'' out of phone calls. But Conversation Analytics doesn''t just track the caller side of the Conversation Analytics.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Blog] Your Testing Program: Smart Ways to Get Your Team On Board
    For examples, check business publications, LinkedIn, public case studies, blogs and so forth. 'Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Who wouldn’t want definitive answers to such questions? Really?”). What if that isn’t so?
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Blog] Top 5 Inbound Marketing Articles to Start the Week: Social Media & Sales
    Using magazines Cosmopolitan and The New Yorker as analogies, Sean stresses the importance of and describes two very different types of blog content : content that attracts and content that converts. Marketing Takeaway: Feed your blog with a balance of different types of articles to attract new readers and convert more customers.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 20, 2012
    [Blog] All I Want For Christmas: 12 Thought Leaders Share their Favorite Gifts for Marketers
    With that new found time, smart marketers will catch up on some good podcasts, do some reading from their favorate blog or books, and maybe discover a new idea that can take his or her business to new places. by Jason Miller What is the best holiday gift for a Marketer? Ann Handley , Chief Content Officer at MarketingProfs. love moleskins.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 17, 2012
    [Blog] 9 Google Analytics metrics every marketer should know
    Sign up for your email or subscribe to your blog? Photo credit: Wikipedia. The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. And less may be more.
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 12, 2013
    [Blog] A Picture is Worth…
    According to Jeff Bullas’ blog post 6 Powerful Reasons Why You Should Include Images in Your Marketing , images encourage people to engage with your content. highly recommend reading the rest of his blog post for some tips on integrating photos. 'Today’s post is from our PR Engineer, Rachel Kerstetter.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2011
    [Blog] 4 Lessons Social Media Pros Can Learn from DemandGen
    You’ve got a Posterous and a Tumblr blog. Start asking yourself, every day, how is this blog, this tweet, this content series, this Facebook campaign helping us land new customers. by Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You say “epic” a lot. And you have a lot to learn. Sometimes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 21, 2012
    [Blog] Twitter through a fresh set of eyes
    also wanted to help them out by giving them some link love to their own student blogs so check ‘em out! These followers have also told me that my blog could be beneficial to my career if I keep it up. It was fun seeing Twitter again through the fresh of eyes of these students. Who knew? I have trouble composing a tweet.
  • HUBSPOT  |  WEDNESDAY, AUGUST 15, 2012
    [Blog] How to Easily Create Professional-Looking CTAs in PowerPoint [Tutorial]
    In fact, we've blogged about how to write CTA copy that gets people clicking , we've shared the sloppiest mistakes marketers make when creating CTAs , and we've even taught readers how to master the design of their CTAs. on a web page, on a blog post, in a sidebar, within an ebook, in an email, etc.), Shame on us! Step 1: Pick a Shape.
  • CONNECT THE DOCS  |  MONDAY, DECEMBER 7, 2009
    [Blog] ClickLaunch: Bob Gilbreath's The Next Evolution of Marketing
    Blog Marketing with Meaning Twitter MktgwithMeaning. In year 2 I found an agent, developed a book proposal, shopped it to publishers, and began blogging to gather an audience for the book launch. Ambal Balakrishnan: Please recommend 3-5 resources (books, blogs). The old interruptive model of marketing doesn’t work.
  • B2B MEMES  |  FRIDAY, NOVEMBER 11, 2011
    [Blog] Ethics Must Come from the Heart As Well As the Head
    The episode began when, in response to an inquiry by a Columbia Journalism Review reporter, the Poynter Institute’s director of publications, Julie Moos, wrote a blog post criticizing Poynter’s celebrated columnist Jim Romenesko. According to Moos, Romenesko had a years-long habit of insufficiently attributing quoted comments.
  • SAZBEAN  |  MONDAY, APRIL 11, 2011
    [Blog] Social Media is NOT One-Size Fits All
    Expand Your Definition of Social When you’re looking for social networks to participate in, expand your definition to include discussion forums, blogs, chat rooms, and other types of online sites, media and tools. Twitter. Facebook. LinkedIn. Just use these social networks and they’ll work for your business! WRONG!
  • SAZBEAN  |  MONDAY, JANUARY 3, 2011
    [Blog] 7 Social Media Resolutions to Improve Customer Engagement
    In many industries, connecting on blogs and discussion forums may be more effective than spending time on Facebook and Twitter. Being on social media is nothing new. lot of businesses are on social media. Many are even spending a lot of time and effort on social media. But are they using social media to actually engage their customers?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 14, 2010
    [Blog] 7 Strategies for Using Content to Market Industrial Products
    Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
  • BIZNOLOGY  |  TUESDAY, AUGUST 12, 2014
    [Blog] Are anonymous communities most authentic?
    '“A s long as the roots of relationship are not severed, all is well. And all will be well in the communitys garden. There will be growth in the spring!” ”  Chauncey Gardiner , from Being There. am a proponent of “real name” communities. It’s like taking the glory suit off of the Klansman. Maybe. Goaded?
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 4, 2010
    [Blog] TL in 4D: Four dimensions for thought leadership success
    There is no dedicated staff, no editorial calendar for content production, and a heavy reliance on subject matter experts "volunteering" their nights and weekends to bang out a few white papers, articles, and blog posts. . B2B marketers know that thought leadership is essential, especially when selling high-value solutions.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, FEBRUARY 9, 2011
    [Blog] B2B battleground for content curation « Marketing to Business.
    The B2B marketer, like, publishers, need search and filtering that yields a quality collection of items (blog posts, articles, tweets) from which the curator can work efficiently.  And new (e.g., HiveFire ,  CIThread ) or re-branded (e.g., Aggregage ) vendors are coming on the market with B2B as their primary focus.  These need curation too. 
  • SYNECORE  |  MONDAY, APRIL 14, 2014
    [Blog] View From the Top: 9 Examples of Desk Top View Design
    So far, I''ve seen it used on sites in the food industry, marketing and advertising, personal portfolios, and blogs. 'As a web designer, I spend a lot of time online.like a lot. Like most creatives, I enjoy seeking inspiration from other designers. This means exploring and interacting with a lot of different kinds of websites. Well of course!
  • BIZNOLOGY  |  MONDAY, JANUARY 13, 2014
    [Blog] 10 Questions about 2014
    What is the mobile equivalent to blogging as a baseline content strategy? Blogging has emerged as the starting point for most any content strategy. Everything – tweets, podcasts, videos – can start or be promoted on a blog. '(Photo credit: Wikipedia). Will wearables still be the hot new thing a year from now? Slideshows?
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 18, 2012
    [Blog] Sales Leads: Don’t Look a Gift Horse in the Mouth
    This is the fourth (and last) in a series of four blogs about sales leads, marketing and sales metrics, and proverbs. Part 2: B2B Sales Lead Management: A Bird in Hand is Worth Two in the Bush Part 3: Lead Generation: A Watched Pot Never Boils This blog is Part 4: Sales Leads: Don't Look a Gift Horse in the Mouth
  • NUSPARK  |  SUNDAY, JUNE 24, 2012
    [Blog] A Primer on Getting Started with Google+ Business Pages
    Link to it from your blog and website : As with any other social media site, you can’t just expect people to seek you out and add you to their Google+ circle. With more than 40 million users Google+ is growing as a social media powerhouse. Share lots of pictures : Google plus is optimized for sharing photos. Social Media
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, MAY 13, 2011
    [Blog] The Three Biggest Mistakes Companies Make with Regard to B2B Websites
    Articles / e-newsletter / blog –- Whether you have all three or just one, this type of content educates site visitors, shows your expertise, and gets passed around via social media. Heinrich Marketing -- DH consulted with client to turn Heinrich Report e-newsletter into a blog. Tweet May, 2011. Published by Dianna Huff. Welcome!
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Blog] Big Bang Marketing is Out – Agile is In
    'I got the idea for a blog post from an uberflip.com interview with Jeremy Burton, chief marketing officer of EMC.  Burton made some great points in the  interview,  including the fact that he believes the big B2B marketing trends going forward are the use of video, analytics, and process automation. In the old days (e.g.
  • B2BBLOGGERS  |  MONDAY, AUGUST 2, 2010
    [Blog] Ten Tips for Cross-Promoting your Content, Part I | B2Bbloggers.
    wrote about this on the Content Marketing Institute blog recently, but wanted to pull out one specific discipline that I didn’t emphasize and that feels particularly relevant here on B2B Bloggers: cross-promotion. For Part II of this post – Tips 6 through 10 plus one BONUS TIP that I’m calling Tip 11, just pop on over to the Velocity blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] Does Content Marketing Really Have a Confidence Problem?
    Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. What’s going on here? Source).
  • THE FORWARD OBSERVER  |  WEDNESDAY, DECEMBER 5, 2012
    [Blog] What B2B Marketers Can Learn About Social Media From The US Air Force
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who adopt top-flight social media policies and best practices can lift their profile, generate better quality leads and grow their business. Because of limited understanding and skill sets, many B2B companies have not fully embraced social media. Air Force.
  • LEAD VIEWS  |  THURSDAY, DECEMBER 30, 2010
    [Blog] B2B Marketing & Lead Generation predictions for 2011!
    Lead generation is an intrinsic part of every B2B organization, without this activity it is impossible to keep a business up and running. 2010 saw many interesting trends in the space of B2b online Marketing and Lead generation. in 2010. All the leading marketing automation solution providers including LeadFormix reported exponential growth.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2012
    [Blog] 25 Things You Could Buy With a Super Bowl Ad Budget
    Hire someone to blog for you for the next 70 years. Commission enough content from the Zerys Content Marketplace to post a new blog to your website every hour of every day for the next 26 years. A 30-second commercial advertisement for Super Bowl XLVI is going for $3.5 million. million can go in the marketing world. Tweet This!
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 4, 2010
    [Blog] 6 Ideas to Get Your B2B Social Media Plans Started
    You don’t want to be saying one thing in a blog and another in a news release. Don’t simply create blog posts and hit publish. Every blog, news release, YouTube video, and other digital communication should have an easy-to-find, easy-to-use link back to your website. The big question now is, “What, exactly, do we need to do?”
  • HUBSPOT  |  WEDNESDAY, APRIL 4, 2012
    [Blog] 15 Powerful Reconversion Opportunities for Your Welcome Emails
    Use the opportunity to extend the question from email content to your blog and website content, too. If someone signed up for product update emails, perhaps they'd also be interested in signing up for blog updates! 10) Send them to your blog. Marketers have a huge opportunity with welcome emails. Typical Welcome Email Content.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Blog] 7 Reasons You're Not Generating Leads From Social Media
    That way when you do share content and information, you can know you're working to build awareness for your blog, product, service, and other types of content you offer on a regular basis. could have sworn the most effective use of social media for lead gen is the ability to share links to your content, blog, and cool offers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog] What’s Really Killing Your Online Career? Sitting all day.
    And it’s certainly not because they’re aren’t blogging enough. And it''s certainly not because they''re aren''t blogging enough. 'By Mars Dorian, {grow} Contributing Columnist Everyone I know is killing their online career and they’re not even aware of it. You guessed it, SITTING. Responses flooded my inbox.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2011
    [Blog] 10 Traits of Amazingly Awesome Infographics
    Create a post on your blog to feature it, and share it in social media and via other promotional channels. Consider creating an embed code that you share within the blog post to encourage people to post it on their own websites/blogs, too! Check out the blog, Cool Infographics. Honestly, who doesn't love infographics?
  • TOMORROW PEOPLE  |  WEDNESDAY, JULY 25, 2012
    [Blog] Free 25 Minute Content Marketing Webinar
    You will learn: How to drive relevant traffic to a website or blog. Date: 31st July 2012 (Tuesday). Time: 9:30am - 10:00am. Where: On your PC! 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. marketing return on investment (ROI). Book Your Place Today.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 9, 2014
    [Blog] Don’t Let Your Email Look Defeated – 3 Essential Design Elements
    awwwards.com/blog. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Don’t Let Your Email Look Defeated – 3 Essential Design Elements appeared first on VR Marketing Blog.
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Blog] Content marketing metrics and analytics: it’s all about you
    Blog post length. 'When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. However, the concept of measurement and metrics sometimes gets twisted around, and we find marketers not really doing all they should. Do your own analytics! Subject line length.
  • B2B VOICES  |  FRIDAY, APRIL 12, 2013
    [Blog] The Next Chapter for Social Finance and Three Things to Consider
    Blogging isn’t supposed to be easy. 'Some of the biggest news the past two weeks in social media surrounded the SEC’s announcement and Bloomberg’s news around social media. But what does this mean for communicators? First, let’s look at a round of each announcement. Securities Exchange Commission. ” Bloomberg Terminal.
  • B2B VOICES  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Blog] Should Investor Relations Teams Use Twitter?
    Using tools like blogs, Facebook and Twitter have provided a wealth of options, but I’ve always believed that these tools must fit into your overall business and communication goals and objectives. Image via CrunchBase. So this sounds great. Sign onto Twitter/StockTwits and start tweeting, right? You need to follow the sentiment.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2012
    [Blog] The Ultimate Guide to Marketing With Facebook's Social Plugins
    What it Is: The Like Button is probably the most common Facebook Social Plugin on the web, and I'm sure you've seen it on other websites and blogs already. Here's a sampling of ideas for where you should add this button: To every individual blog post you publish. Your blog. Facebook's social what? Like Button. Send Button.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MAY 18, 2013
    [Blog] How Do Your Contact Engagement Initiatives Stack Up? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Joel Rothman | Tweet this To make the most of every contact interaction, it’s critical for marketers to consider how activities transpire across the entire funnel. How Do Your Contact Engagement Initiatives Stack Up?
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 8, 2014
    [Blog] Which Version Won? Understanding Confidence Level in Email A/B testing
    B testing is a comprehensive topic; we will go into it in depth in a future blog post. Stay tuned for our blog on A/B testing to learn how you can use this tactic for boosting your email performance. Understanding Confidence Level in Email A/B testing appeared first on Marketing Action Blog - Act-On. What does that mean?
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 13, 2011
    [Blog] Twitter By The Numbers: Are You Listening to 100 Million Voices?
    “How do you find the time to tweet or blog? You can also connect with me on  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Last week, Twitter announced it had reached  One hundred million voices  or active users. But what do these numbers really mean? I’d also like to get your view.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Blog] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    Optimizing your SlideShares is very similar to optimizing your blog posts -- make sure you’ve keyword optimized your titles and descriptions. 2) Embed your presentation on your blog and include a blog post link in the description of your SlideShare. 6) Targeted outreach to industry blogs. 1) Title. Include Numbers.
  • VIRALLY BLOG  |  TUESDAY, MARCH 25, 2014
    [Blog] Digital Mindset
    The post Digital Mindset appeared first on Content Marketing, Virally Blog. 'I keep seeing companies applying old rules to new technology. How many people do you see using social media as a sales broadcast tool spamming feeds with “buy my stuff” messages? What do they need from your digital assets?
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, OCTOBER 26, 2013
    [Blog] Are Marketing Automation Skills Fruitful for High-Level Job Seekers? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Andrew Stivelman | Tweet this Back in August 2012, my colleague Egan Cheung wrote an analysis in a Chart of the Week using a LinkedIn search to prove how valuable Eloqua skills can be in obtaining a job promotion.  ”??.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 5, 2013
    [Blog] Drive Leads, Qualify, Nurture with Personality Tests
    Drive Leads, Qualify, Nurture with Personality Tests is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Relevance is key to winning the attention of prospects and customers. The How can you consistently fill the top of the funnel while shortening your sales cycle? Want to see it in action?  SnapApp data.
  • VIEWPOINT  |  TUESDAY, JANUARY 15, 2013
    [Blog] 5 Critical Things to Consider When Evaluating Lead Generation Companies
    What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales. years.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Blog] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Develop a Social Media Editorial Calendar: Just like you should have an editorial calendar for your blog , you should also have one for your social media accounts that outlines what content and updates you'll share on each network, and when. Socialize Your Blog & Website: Your social media accounts shouldn't be on an island.
  • THE EFFECTIVE MARKETER  |  FRIDAY, DECEMBER 28, 2012
    [Blog] Content Quantity Versus Quality
    How about instead of trying to write blog posts every day, host webinars every week, and create new whitepapers every month we just stop to think about the following elements: What is the message? How much content is too much content? Take a look at the picture. This is from a local bookstore here where I live in Mountain View.
  • MEASURABLE MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Blog] Michael Kors Valentine's Day Campaign is Multichannel at its Best
    Facebook posts and blog posts are also thrown in the mix, with in-store displays helping to tie all the channels together. In true Valentine's Day spirit, we wanted to share with you today an example of a multichannel marketing campaign that we absolutely love. The great part? Share them here
  • MEASURABLE MARKETING  |  TUESDAY, MARCH 29, 2011
    [Blog] QR Codes: A Mobile Marketer’s Dream?
    Try the image for this blog post to see how a QR code works if you've never used one before At the recent South by Southwest (SXSW) conference which wrapped up last Saturday many new and emerging technologies were discussed, not the least of which was QR codes. It’s a fun and social way to tie users together.
  • B2B MARKETING CONFIDENTIAL  |  TUESDAY, FEBRUARY 2, 2010
    [Blog] B2B Marketing Confidential: What the iPad Teaches us About New.
    Posted by Andy Hasselwander at 10:10 AM Labels: Blogs , Influencers , New Product Marketing , Social Media 1 comments: ybharat said. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Why is this?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Blog] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    Were you impressed by their latest blog post? So when a prospect starts to compare you against a competitor, a customer complains, or an superfan shares one of your latest blog posts, you have the tools and knowledge to get involved. Mistake #1: Blasting LinkedIn Groups With Irrelevant Content. Check out what to do instead below.
  • HUBSPOT  |  FRIDAY, DECEMBER 3, 2010
    [Blog] 12 Solutions to Ecommerce Sites' Biggest Marketing Challenges
    Can you give me some guidlines for differentiating content on my blog vs. my email newsletter? Your blog content should revolve around anything interesting or signficiant in your industry as well as anything that helps solve probems for potential customers. You said you should have an offer for every blog post. Absolutely.
  • FATHOM  |  THURSDAY, MAY 1, 2014
    [Blog] 6 Tips to Help Your Hospital Succeed on Pinterest
    Using the targeted keywords your service-line marketers use for landing pages, blog posts and microsites will help your content be seen by the right pinners. This tool allows for your pins to be more useful for pinners, and it’s easy to implement on your blog or website. Pinterest, at heart, is a visual platform. Why pin it?
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Blog] The Harsh Realities of SEO That No One Tells You
    Blogging Doesn’t Work (Right Away). Claiming that blogging will increase your traffic from search engines is like saying that jogging will get you into shape. And just like jogging, many are blogging with only the outcome in mind. 'This post originally appeared on the Insiders section of Inbound Hub. It’s complex.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Blog] Enough Already! 7 Marketing Predictions We're Tired of Hearing
    Sometimes, these types of blog posts can be great. Usually this happens when the same insights get repeated year after year on blog after blog so that all the "insight" of the prediction gets turned into uninteresting mush. 'About this time every year, something happens. I''m talking about those marketing predictions posts.
  • VERTICAL RESPONSE  |  MONDAY, JULY 14, 2014
    [Blog] Smokin’ Hot Emails & Subject Lines for Summer
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Smokin’ Hot Emails & Subject Lines for Summer appeared first on VR Marketing Blog. Up to 60% off (Dockers). Take a look.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 18, 2013
    [Blog] Blue. No Yellow! Monty Python And The Marketing Bridge Of Death
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Have you ever faced the Marketing Bridge of Death ? You work on an important project with a motivated and talented team. What is your quest? What is your favorite color? But we had a problem.
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, NOVEMBER 12, 2008
    [Blog] B2B CRM / Branding Model
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Wednesday, November 12, 2008 B2B CRM / Branding Model I was doing some more thinking about a specific B2B CRM and branding model. would be grateful for a reply.
  • B2B MARKETING CONFIDENTIAL  |  TUESDAY, JULY 21, 2009
    [Blog] Customer Insight Three Ways
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Tuesday, July 21, 2009 Customer Insight Three Ways Customer insight is important to marketers for many reasons. It helps in campaign design. The reason is simple.
  • B2B MARKETING CONFIDENTIAL  |  FRIDAY, JULY 24, 2009
    [Blog] B2B Marketing Confidential: Three Ways to Track ROMI
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Its high-level, but its been very helpful for me over the past couple of months in thinking about a very complex, multi-channel marketing measurement problem.
  • B2B MARKETING CONFIDENTIAL  |  MONDAY, DECEMBER 21, 2009
    [Blog] Part 2 of Latent Pipeline: Digital Topography
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. The key to operationalizing latent pipeline is having a really good grasp of marketing from the customers perspective, that is, online. View my complete profile
  • TOM PISELLO  |  THURSDAY, NOVEMBER 18, 2010
    [Blog] How Do You Get Started in Content Marketing?
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Stage in buying cycle (discovery, awareness, consideration, preference, decision, post-purchase) Marketing channel (website, download, tool, blog, e-mail, etc.).
  • WEBMARKETCENTRAL  |  TUESDAY, JUNE 12, 2007
    [Blog] What Works in B2B Technology Marketing
    SEO Paid search advertising PR (including speeches, blogs, awards and technical articles) Consistent brand awareness advertising Existing customer referrals Cold-calling can still be effective – if done right. actually wind up registering to use these resources. The other 90% leave without a trace.” 10% sounds optimistic.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 7, 2014
    [Blog] Look For The 3 C's When Hiring Inside Sales Reps
    More Inside Sales Hiring Blog Posts: 3 Characteristics to Look for When Hiring Inside Sales People. 'Over the 10 years I''ve spent interviewing inside sales candidates, I''ve caught myself looking for the obvious traits we seek in people hoping to explore sales for the first time. Do they have the drive? Do they seem intelligent?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Blog] How to Power Your Sales Funnel With Video Content
    How to Power Your Sales Funnel With Video Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Jon Spenceley, the Community Marketing Manager at Vidyard. The Importance of Buyer Personas. Late-Stage Content .
  • SYNECORE  |  FRIDAY, FEBRUARY 21, 2014
    [Blog] It’s a Marathon, Not a Sprint: Planning Your Marketing Strategy
    This is the point where the team involved has many meetings to talk about short-term and end goals, target audiences, branding, blogging , email campaigns, web design , content pieces, CTAs , company voice, and most importantly, a calendar detailing deadlines for every step of that process. 'Good things take time. Execute. Adjust. Prepare.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 23, 2014
    [Blog] Top Contributors to a Successful Client Engagement
    'Hello AG blog readers.I''m Because I have been able to get my feet wet in this new role for the last few months, I thought I would take this opportunity to rejoin the AG blogging community and share the insights I have gained thus far. m back! worked on almost a dozen clients over the course of two and a half years.
  • YOUR SALES MANAGEMENT GURU  |  FRIDAY, JULY 15, 2011
    [Blog] Sales Leadership; the lost art of discovery
    For those that have read this blog for a period of time you know we believe that sales managers should plan their sales training programs on a quarterly basis, listing dates, times, topics and individuals responsible.  Blog:  www.YourSalesManagementGuru.com.   Sales Leadership: The lost art of discovery : Sales Training. Why is that?  
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 17, 2011
    [Blog] Sales Management: The Need for Creativity
    Past blogs and our monthly newsletters have covered personality styles and time management so this week I thought I would address creativity. Blog:  www.YourSalesManagementGuru.com. Sales Management: The need for creativity! This past week I had opportunity to work with a great client at their worldwide sales conference in Miami.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 20, 2010
    [Blog] On Schedule…
    Whew, two weeks without writing my blog. Blog:  www.YourSalesManagementGuru.com. On Schedule. What happened? was on vacation. won’t bore you with my highlights or pictures; however you do know the sales management guru will turn his vacation experience into a sales leadership analogy. What did that mean?  Move up and move ahead!
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 22, 2011
    [Blog] Why You Should Have Celebrated Twitter’s Birthday
    They announced on their blog that there are now 400 employees to support the 140 million Tweets per day and 500,000 accounts created every day. Now if you’re struggling with  Finding The Time To Tweet or Blog here are a few simple tips: Persistence is key: just do a little every day. Happy Birthday Twitter! Did you celebrate?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 26, 2013
    [Blog] Mobile-Friendly Email: Trends and Best Practices
    The post Mobile-Friendly Email: Trends and Best Practices appeared first on Marketing Action Blog - Act-On. 42% of the emails opened in January 2013 were opened on mobile devices. 33% were opened in a program installed on a desktop (e.g. Outlook, Apple Mail), and the balance were accessed through a web browser (e.g. Gmail, Hotmail, Yahoo!),
  • BLOG MY CALLS  |  TUESDAY, JANUARY 14, 2014
    [Blog] Lessons from a Year of Email Subject Line Testing - Part 1
    Our blog posts and white papers with list quantities do well. 'A year ago I set out on a pilgrimage to test some of email marketing’s common assertions about subject lines and open rates. wanted to drink from the holy grail of open rate optimization. I wanted to mix metaphors with no shame.). Each list has its own email. The Results? vs. 14.9%
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 7, 2010
    [Blog] 2010 Will Bring New Features to Demand Generation Systems
    The alternative is automated systems that extract and classify content from existing materials, including many such as blog posts that would be created for other purposes. Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring?
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 7, 2011
    [Blog] 4 Tips To Becoming A B2B Marketing Insider (and More)
    There are a lot of great blogs out there. But when I attempted to define the blogging objectives for B2B Marketing Insider , I asked myself “does the world need another marketing blog?&#  I did see one large gap: corporate marketers speaking from inside their companies about what life is really like for the B2B marketer.
  • BUYEROLOGY  |  WEDNESDAY, MARCH 23, 2011
    [Blog] Are Sales Pitches Dead in the New Buyer Experience Economy?
    Image by TheeErin via Flickr. The good old days, for some sales and marketing people, were the days huddling up for the big presentation.    All bent on creating the slide deck of all slide decks to wow the prospect.  As the new buyer experience economy evolves, these so called good old days are faced with extinction. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 29, 2011
    [Blog] Is Twitter for Everybody?
    No time to blog, develop extensive content, etc. Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time.  In the height of your initial frustrations, you may be wondering … is Twitter really for me? Here’s an example. Small marketing budget.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [Blog] Who is the Fearless Competitor?
    Some of you may be wondering about the author of this popular B2B marketing blog. Regular contributer to PostClickMarketing blog, with articles such as “ The Problem with Kids: How Your Products and Services are Really Perceived.”. Fearless Competitor  featured in the  B2B Marketing Zone  as one of the best B2B marketing blogs.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Blog] Social Media Tweetable Facts
    FACT] 34% of Fortune 500 companies have a public facing blog. The post Social Media Tweetable Facts appeared first on PWB Blog. 'Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Twitter devours 12x more.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 7, 2010
    [Blog] Pros and Cons of Blocking Social Media at Your B2B Company
    While this blog post is certainly no argument in favor of blocking social media sites at work, there are cases where caution is warranted. Many times, blocking social media at B2B companies is a decision that comes from IT or human resources – not from marketers. tools,&# and 75% hoped to increase revenue by using these tools.
  • HUBSPOT  |  FRIDAY, JANUARY 11, 2013
    [Blog] How the Net Promoter Score Helps You Benchmark Customer Loyalty [INFOGRAPHIC]
    Then the following HubSpot blog posts are just for you! Just how loyal are your customers? Think about this: A Harvard Business Review study found that 48% of customers who had negative experiences with a company told 10 or more people. Talk about some bad word of mouth! Not exactly something you want in a business, is it? referrals !
  • HUBSPOT  |  MONDAY, APRIL 4, 2011
    [Blog] How an e-Commerce Company Boosted Web Traffic 600% without Spending a Dime on "Advertising"
    This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. When Lauren Philips was 21 years old, she refused to wear a potentially life-saving medical ID bracelet that alerted people to the fact that she has diabetes. And the result?
  • MARKETRI  |  THURSDAY, JUNE 7, 2012
    [Blog] A Pinch of Content, a Sprinkle of SEO and a Dash of Social Media
    This content can be in many in forms, including: Blogs. Some tips for improving both On-Page and Off-Page SEO are: Syndicate your Blog. Having our posts syndicated on this site has brought quite a bit of visibility and credibility to the Marketri Blog. The Perfect Inbound Marketing Recipe? Video. Audio / Podcasts. Whitepapers.
  • HUBSPOT  |  THURSDAY, JANUARY 13, 2011
    [Blog] Arm Yourself With Content, For Goliath Is Coming
    Answer some common questions from you industry with blog posts, and suddenly you’re ranking better for critical long tail keywords , building inbound links , and authority for your site. Meet them with a blog filled with hundreds of well-written, insightful, and helpful blog posts that have already gobbled up the low-hanging fruit.
  • MARKETRI  |  TUESDAY, JUNE 5, 2012
    [Blog] You're Ready to Embrace Inbound Marketing. Is Your Web Site up to the Task?
    Add a Blog (or Blogs). Adding a blog page (or pages) your site, as well as "tagging" and categorizing each post appropriately, draws an audience that is likely already interested in what you have to offer. By subscribing to these feeds, readers get to get the latest news and blog posts delivered right to their inbox.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2011
    [Blog] Why Marketers Should Think Like Entrepreneurs
    To learn more how to improve your B2B marketing strategies, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Why Marketers Should Think Like Entrepreneurs was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. If you do, it’s easy to miss out on prime opportunities.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 19, 2011
    [Blog] Suggestions on How to Make Sense of Google+
    Show off your Google profile – by putting it on your blog or website. To listen to all the “experts” Google+ is the next best thing to come down the pike and will eventually replace Facebook in the B-to-B space. have to believe that if Google is involved then it has a pretty good chance of succeeding. I’ve
  • WEBBIQUITY  |  THURSDAY, APRIL 5, 2012
    [Blog] Best Local SEO Guides, Tips and Tactics of 2011
    Google Places Citations: 5 More Tactics to Earn Links for Your Local Business by The Daily SEO Blog. Optimizing Your Google Places Page by The Daily SEO Blog. While the web is worldwide, search is often local. Optimizing for local search has its own unique content and link-building considerations. by AllBusiness. ** 5 STARS.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 3, 2014
    [Blog] BMA Keynote Recap: GE and Perpetual Motion Marketing
    BMA Keynote Recap: GE and Perpetual Motion Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Contributor Friendly | Tweet this Editors Note: Today’s post comes courtesy of Kimberly Peters and Vanessa Shayan , Marketing Advisors with the Oracle Marketing Cloud Success Program ( MCSP ).
  • CONFLUENT FORMS  |  WEDNESDAY, DECEMBER 18, 2013
    [Blog] Your homepage isn't your only entrance & landing page
    Barely anyone is landing on your homepage Assuming that you have an active blog , and are active on social media , a quick glance at your Analytics will illustrate that your effort on your homepage might have been. 'Entrance page percentages for our site. our homepage was the entrance point only 6.5% of the time. So what did I do? bounced.
  • MEASURABLE MARKETING  |  WEDNESDAY, NOVEMBER 23, 2011
    [Blog] Webinar Recap - 7 Tips to Get More Leads from Your Website
    As an example, our blog is arguably one of our strongest social platforms, as we deliver easily consumable and sharable pieces of proprietary content. Thanks to everyone who attended our latest webinar, "7 Tips to Get More Leads from Your Website". We had a great group in attendance! Stay tuned as we reveal more details closer to the date
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, JULY 13, 2010
    [Blog] Using Online Games To Sell Complex B2B Software
    I have to give IBM points for even trying this: They’ve developed an online game that walks players through a (BPM) Business Process Management) exercise. But is asking prospects to spend the time playing an online game good for all parts of the sales cycle? OK, World of Warcraft it ain’t.   Maybe. At that point, I had exhausted my curiosity.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Blog] 13 Types of Product Content Sales Needs to Close More Deals
    And admittedly, we don't tout the value of product marketing enough on this blog. 3) Product Blog Content. Right now you're probably all like, "But I thought we inbound marketers were supposed to use our blog for thought leadership and attracting visitors through educational, industry content?" That changes today. Is it pricing?
  • ILLUMINATING THE FUTURE  |  MONDAY, DECEMBER 21, 2009
    [Blog] Want to Build Trust? Want to be a Market Leader? Be a Thought Leader
    Spend some time on the firm’s Web site and you’ll observe an array of industry articles, a blog that covers key trends in accounting, webcasts and audiocasts, and a speaker’s bureau with experts who can tackle dozens of different issues. Schwartz’s blog, which he launched in 2007, has since proved to be phenomenally successful.
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