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  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 14, 2012
    [Blog] Long web pages are okay! 4 ways to convince your visitor to scroll down the page
    SEO experts have long been saying your ideal web or blog page length should be between 200-250 words, and if you have more to say, break it up into several pages of 200-250 words. This statement has confounded companies who had a lot to say about a subject and preferred to say it all on [.]. B2B Web Strategy Engagement
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 3, 2014
    [Blog] Marketing Leadership: 5 Steps To Learning Agility
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. The World Has Changed! Has Your Marketing. Most marketing stinks. Strategy
  • B2B IDEAS @ WORK  |  FRIDAY, MAY 27, 2011
    [Blog] Think Outside the B2B Trade Show Booth
    In addition to paid media, the offer was promoted on the clients’ website and blog with call-to-action buttons. However, show-specific blogs were written and promoted via Twitter and LinkedIn. SITUATION. STRATEGY. Promote before, during and after the show. Expand our reach to non-attendees. Why not reach out to them, too?
  • ENGAGE  |  MONDAY, SEPTEMBER 30, 2013
    [Blog] 5 Things Bloggers Can Learn From Planning a DIY Wedding
    But because I have no shame, I''m going to tell you about it in the context of blogging advice. It''s a lot like blogging. When you blog, you''ll get your hands dirty and, occasionally, covered in paint. Like wedding planning, blogging is hard work. To write a blog, you need ideas. Our wedding is about us.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Blog] Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]
    We also segmented this across companies that were actively blogging vs. companies that do not blog actively. The average website with a regularly updated blog lost 10.41% of the intelligence on their search engine traffic, with a small standard deviation of 6.34% and just a 0.22% magnitude of error. Connect with HubSpot
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Blog] 6 Basic Reports Every Marketer Should Know How to Run
    It tells us that Billy is interested in predominantly ebooks and whitepapers -- but not blog posts. HubSpot Customers: Take a look at this blog post to find out how to do this in HubSpot. ). HubSpot Customers: Take a look at this blog post to find out how to do it in HubSpot. ). The world is your oyster. You''re 90% right.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 30, 2013
    [Blog] It’s Fun to be a Marketer Again! – Introducing the Big Marketing Activity Coloring Book
    – Introducing the Big Marketing Activity Coloring Book was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller. One of the biggest misconceptions in B2B marketing is that you have to be serious and not have any fun. couldn’t disagree more. Introducing the Big Marketing Activity Coloring Book!
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 10, 2008
    [Blog] Definition of Introvert -- What is an Introvert?
    Sign up for my Newsletter My Blog My Forum. Search. Gifted Children. Home Parenting & Family Gifted Children. Email. Gifted Children How to Identify Education Parenting Help. Gifted Children Newsletter - Sign up ! Discuss in My Forum. Introvert. By Carol Bainbridge , About.com. See More About: introverts shyness introverted children.
  • CONFLUENT FORMS  |  TUESDAY, DECEMBER 10, 2013
    [Blog] Creating value & new opportunity with Google Helpouts
    Determining the Helpout that I would offer I originally started out with three different Helpouts, but interestingly only one of them was approved (at least initially): " Improving your website and blog''s layout, design & experience ". It wouldn''t be surprising if you hadn''t yet heard of Google Helpouts. So I set the rate to free.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Blog] 25 Must-Haves for a Remarkable Website
    We now need to consider integrating search , social media , content, blogging , and more with our websites. Blog often, and not just about yourself. The internet has fundamentally changed the way people learn and shop. business website is the central component of reaching potential customers, educating them, and convincing them to buy.
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Blog] Everything You Need to Master Email Marketing [Listly]
    Most of the other digital marketing channels -- blogging, social media, landing pages, etc. -- all have easy-to-find examples that can help inspire and inform your own marketing strategies. When you''re new to marketing, I''d argue that tackling email marketing is one of the hardest things you''ll do. Email is a bit different.
  • THINK PENNY PACKER  |  WEDNESDAY, OCTOBER 26, 2011
    [Blog] What is a Thought Leader?
    I read a nice blog post today about what it is to be a thought leader by Rayanne Thorn that you should read. She says, “We hear about thought leaders, we refer to them, we listen to them, we engage with them, we quote them, we ask them to speak at conferences and we often [.]. Thought Leadership Marketing
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 23, 2011
    [Blog] How to Get the Best Out of Your B-to-B Facebook Page
    Post industry articles and blog posts fresh from your newsreader. Some folks are still confused as to what to do to get the most out of your Facebook page. There are a few keys…one is content (targeted at your audience) and the other is a strong call-to-action. He gives you tips and sources. Have a unique voice. Diversify your content.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, FEBRUARY 15, 2012
    [Blog] Never Tell Your Client What They Need Before They Tell It To You
    Share your Never-Ever Story in the comments section of my blog. In today's "never" article, Charles H. Green , author of Trust-Based Selling and The Trusted Advisor Fieldbook , shares a story about how his boss taught him a big lesson on engaging prospects and creating value without "pitching" your product or service. I was young. Your Turn?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 29, 2012
    [Blog] Chart: How Many Streaming Videos Do We Watch?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this How much streaming video do we watch? compiled some of Nielsen’s reports from October 2009 to December 2011 and plotted a time-lapse bubble chart for 5 of the consistent top-10 sites.
  • VIRALLY BLOG  |  TUESDAY, MARCH 12, 2013
    [Blog] Case study: The £4 billion company built on content marketing
    They have blogs telling you about the lastest financial news. They use Outbrain to attract casual readers to their blog, and to the top of their sales funnel. How much traffic did a single blog post generate? The post Case study: The £4 billion company built on content marketing appeared first on Content Marketing, Virally Blog.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 11, 2013
    [Blog] Week in Review: January 7
    Sharecasters: The 5 Motivations Behind Why People Share Content on Social Media & Blogs by @remarkablogger. 20 B2B Marketing Blogs You Need To Read via @BrennerMichael. We were delighted to that our own Savvy B2B Marketing is included in this fabulous list of the best-of-the-best in B2B blogs. The title says it all.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 9, 2014
    [Blog] Don’t Let Your Email Look Defeated – 3 Essential Design Elements
    awwwards.com/blog. Sign up for the free  VR Buzz. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. “I got this!” ” I said. ” (More) White Space. Back up my friend! Lines.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 6, 2010
    [Blog] YouTube and Your Personal Brand: 5 Reasons Why Every Professional Should Have a YouTube Channel
    You’ve seen me blog a lot about LinkedIn and Twitter, but yesterday I let you know that I wanted to add more Facebook content to my blog. Reasons to Start Blogging in 2010 As 2009 comes to a close, we start reflecting. Today’s blog post is one that I created for. No, I [.]
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 8, 2011
    [Blog] Press Coverage Done Right: A Story Of Social Media, PR And Stalking
    Dave Patzwald had began his career in marketing, (which means he’s probably the coolest guy ever), and it seemed Kristin had a good interview with the guy. I was also new at Twitter and blogging, so I wanted to make sure I could catch her attention and use my @-tag wisely. You know what they say, “there’s no such thing as bad PR.” link].
  • VIEWPOINT  |  TUESDAY, JUNE 4, 2013
    [Blog] Sales Success - The Perfect Formula from Jonathan Farrington
    You can read more from Jonathan over at his award winning blog The JF Blogit , which attracts thousands of visitors every day, and of course you will constantly find fresh resources on Top Sales World. I had the pleasure to sit down and chat with my colleague and friend Jonathan Farrington. DM: What exciting things are in store for TSW?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 25, 2011
    [Blog] Chart Chat: Social Media Platforms and B2B Marketing
    Blogs rank second highest on this list, which means that original content is important to all B2B marketing efforts. While sharing and curating content on social sites like LinkedIn or Facebook; blogs, which are a source of most of a company’s original content, are a big contender for the top spot. Content is important! LinkedIn rules!
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 5, 2011
    [Blog] Show Quantity the Door
    Here's why I'm concerned. I see marketers with To Do lists that look like this: 2 - 3 blog posts weekly. I speak to a lot of B2B content marketers. It can be exhausting. Not speaking to them, of course, but hearing them talk about all the stuff on their plates. Amen and Kudos to Eric for focusing the spotlight. white paper per month.
  • PR MEETS MARKETING  |  SUNDAY, DECEMBER 9, 2007
    [Blog] PR Relationships:Update on Online Reputation
    Personal blog - And of course this blog has enabled me to make good relationships. By linking to posts and commenting on other blogs, I've developed new relationships that wouldn't have been possible. Whether a corporate or personal blog, I strongly believe that a blog is key if you want to engage in "blogger" relations.
  • MI6 MARKETING AGENCY  |  FRIDAY, JULY 9, 2010
    [Blog] Groundswell Blook Report, Chapter Three: The Social Technographics Profile
    If more people in your market are joiners then the national average then focus on them… don’t create a community where joiners can blog and upload content…because the won’t. 3) The Groundswell is about human psychology & sociology. Author: Chris Herbert. Groundswell is broken down into three parts. Chapter 3.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 19, 2015
    [Blog] Content Marketing Questions — How To Do Marketing With No Budget?
    researched keywords, I interviewed customers, analysts and influencers in our space and basically created a corporate website that looked more like a blog. We have pretty much figured out how to turn brands into online publishers with high quality blogs that scale. hope this helps answer one of yours, or your bosses. Content marketing.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 1, 2011
    [Blog] Savvy Toolkit: Website Improvement Widgets
    In an increasing virtual world your website is increasingly becoming the "store front" for more and more companies. Even if your home page displays a photo of your beautiful corporate headquarters the chances that your prospect will ever visit your brick and mortar manifestation is pretty slim.
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Blog] Don’t make it so difficult to get directly in touch with you
    know you used to have a blog; and, before that, you used to have a blog with comments enabled. What I’m On About. Half of what I do on a daily basis is influencer outreach. The other half is sales. Why are so many of you guys making it so difficult to connect with you directly? ” One of My Analogies. Bringing It Home.
  • LOOPFUSE  |  MONDAY, OCTOBER 4, 2010
    [Blog] The Loopfuse Exchange: Sales & Marketing Best Practices
    Later this afternoon, we will have our first guest blog post for the Loopfuse Exchange by one of our partners, Greg Malpass of Traction Sales and Marketing.  The goal for the Loopfuse Exchange is to share the best practices from some of the best sales and marketing professionals in the business who give their companies a competitive edge. 
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Blog] The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?
    After the FTC’s announcement, consensus on the marketing blogs was that federal attention will actually be a good thing. “If native advertising is going to be one of the new standards for generating revenue,” wrote Casey Welton in Folio last week, publishers and advertisers need rules. Brief History of Native Advertising. Intentional?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 21, 2012
    [Blog] 4 Tips For Successful Demand Generation
    I have been writing about Demand Generaton and Demand Management since I started blogging a few years ago. Successful Successful and effective marketing creates value for the business. You must focus on the needs of the buyer and facilitate their buying process, rather than pushing messages at them. Demand Generation
  • B2B LEAD GENERATION BLOG  |  THURSDAY, FEBRUARY 28, 2008
    [Blog] Lead Nurturing is about Relationships, not e-mails
    Carrying on the theme of my recent post on lead nurturing as trusted advisors with the human touch , I came across Mike Volpe's post over the HubSpot Marketing Blog. thought he did a nice job of showing the human touch in action as part of the lead nurturing process. It's about relationships. Don't ever forget the human touch.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 21, 2012
    [Blog] Content Marketing is Now Visual – Are You Ready?
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino You’ve finally convinced your boss that content marketing is critical to your marketing strategy. You’ve found an editor that understands your industry. Victory! Or not? The answer is visual content marketing. View more presentations from Marketo.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 14, 2009
    [Blog] LA Fire Department has lessons for B2B marketers
    quick glance on the LAFD blogs shows a broad array of articles talking about fire safety, traffic safety, and home safety as well as the stories of recent fire incidents. We use blogs extensively to distribute preparedness message, recovery information, evacuation maps, and other messages almost daily. think there are many.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 26, 2013
    [Blog] Keep your bet on Facebook’s dominance … for now
    Related Stories What makes a blog tick? common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the “sample of one problem” — “Well my kids are using Facebook much less, so it must be a dying platform.” Where exactly is it going to grow? Stay tuned. by Mark W.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 1, 2013
    [Blog] Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder
    Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Today the U.S. According to the U.S Keeping things running, while kicking back sound like a novel idea?
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog] Are You Guilty of These Marketing Word Crimes?
    Get started with VerticalResponse. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. We’ve all done it. You know what we’re talking about. Anyone?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 31, 2010
    [Blog] Sales Prospecting Perspectives YEARLY Recap - 2010
    In the spirit of New Years, rather than doing a weekly recap I put together a recap of our top 5 blogs for 2010! This blog was put together by one of our guest bloggers Jill Ryan. Go figure that the number one blog of the year would go to our Co-Founder and President Peter Gracey! Happy New Year Everyone! ” 4. ” 3.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Blog] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 22, 2012
    [Blog] Are You Over Analyzing Your Lead Scoring? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this Lead Scoring is becoming an industry standard for ensuring marketing and sales agree on what qualifies as a lead. Typically, a lead’s profile is scored A through D while a leads engagement is scored 1 through 4.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 3, 2011
    [Blog] Spring Training, Spring Football and Marketing
    By the way, this blog is now updated 7 days a week and multiple times a day, so we hope you visit often to see what’s new. B2B Lead Generation – Have You Built the Foundation? love the spring. Flowers bloom. The sun warms the Earth. My alma mater, The University of Notre Dame, starts spring football. Sales and marketing agree).
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 6, 2014
    [Blog] There’s a Better Way to do Demand Generation – SCORE!
    We love to read your comments and appreciate those who share on social media.  As my friend Jay Baer said “Content (like a blog post) is fire,  and Social Media is gasoline.” imple, C lear, O ptimal R evenue E nhancement, SCORE is a 3 phase proven methodology based on industry best practices.   One example is buyer personas.
  • HUBSPOT  |  WEDNESDAY, JANUARY 5, 2011
    [Blog] 25 Ways to Increase Sales and Lead Generation
    Add CTAs to Each Blog Post. Whenever you create a new blog content, choose an offer that’s the most relevant to that blog post. Then add a call-to-action to the bottom of that blog post linking to the landing page for that offer. How can they benefit from subscribing to your blog? And be specific. ” 15.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Blog] What Is a Whitepaper? [FAQs]
    How Are They Different From Blog Posts and Ebooks? Whereas writing blog posts and ebooks can take anywhere between a few hours and a few weeks, a good whitepaper can take between a few weeks and a few months to write and polish. They''re much more serious in tone, less flashy, and more heavily research-based than blog posts and ebooks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 14, 2014
    [Blog] The business case for SXSW Interactive
    It’s amazing to connect with people from the blog community. It''s amazing to connect with people from the blog community. I have attended SXSW for last five years and upon each return, lots of people ask me if it is really worth the time and expense. Perhaps this is on your mind too? Should you plan to attend SXSW next year?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 7, 2011
    [Blog] Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing
    Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Both companies cater simultaneously to consumers (B2C) and businesses (B2B). As I mentioned previously, this seems counterintuitive – so what could be happening? What do you think?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Blog] Do Content Marketers Need To Have Writing Skills?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. What about journalists? Absolutely.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Blog] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    love Patricia Fripp’s sales quote from one of our blog posts : “You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise.” Get an idea of what Laurie McCabe will be talking about by checking out Laurie’s Blog. High Tech Kickoff: The Social Enterprise from Vision to Value.
  • SYNECORE  |  SATURDAY, JANUARY 19, 2013
    [Blog] The Best Branded Content of the Week: January 19, 2013
    This week’s brands prove that branded content can be more than just your basic blog or infographic, and that even the most corporate of communications can be manipulated into content to share with your audience. This is a very cool infographic/map hybrid that appeared on the Foursquare blog this past week. Warby Parker. MailChimp.
  • MARKETING INTERACTIONS  |  TUESDAY, SEPTEMBER 22, 2009
    [Blog] 23 Reasons Why Content Marketing Fails
    Launching a blog to talk about your products. I've seen some strange things happen to content. In an effort to help you get the most out of your B2B content marketing efforts, I thought I'd shed some light on the kind of stuff that can derail your attempts to gain the attention of your prospects. What have I forgotten?
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Blog] What Are Attribution Reports? [FAQs]
    Do you want to see how many leads you have generated from the blog? There are many specific use-cases for this type of report, but let''s go over a few that you might want to use. 1) How many leads are generated from my blog? A marketer''s job isn''t easy. You constantly have to create content and promote it through different channels.
  • WEBBIQUITY  |  MONDAY, DECEMBER 30, 2013
    [Blog] 10 of the Best Web Analytics Guides and Tips of 2013
    ” Three Data Points to Measure Your Blog Efforts by Spin Sucks. As the old b-school maxim goes, “you can’t manage what you can’t measure.” ” One of the attributes of the web that marketers love most (and occasionally hate most) is its nearly infinite measurability. Which converted at the highest rate?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 22, 2012
    [Blog] What Are You Doing to Grow Your Email List of Professional Tradesmen?
    recently read a post on problogger.net by James Penn entitled, 10 Ways to Get More Email Subscribers For Your Blog that I thought brought home some key points. I know we all know “CONTENT IS KING” and we focus on putting out good stuff. Among them are: Use multiple opt-in forms – have 3-4 in your newsletter template.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog] In Content Marketing, every word matters. Thus Buyer Personas matter!
    This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. In order to use the right words in Content Marketing, buyer personas are essential. There is a great post at the Buyer Persona Institute by Adele Revella, a good friend of mine, entitled. Love comments here.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 1, 2015
    [Blog] 3 Simple Steps To Buyer Centricity
    This article originally appeared on the NewsCred blog. By NewsCred Brand Strategist Caitlin Domke. Last month, over 450 B2B marketers gathered in Scottsdale, AZ, at the Content2Conversion conference to hear from industry leaders and experts on how to optimize content to reach the right audience. Marketing Must Focus On Customer Value. Learn.
  • MARKETRI  |  TUESDAY, FEBRUARY 5, 2013
    [Blog] Starting to Think About Purchasing B2B Marketing Services?
    The purpose of this three-part blog series is to answer B2B business owners’ questions about marketing and the purchase of marketing services regardless of whether you are just getting up to bat (Part One); rounding the bases (Part Two) or crossing home plate (Part Three). Part One of Three. What is Marketing? A. Scheduling meetings.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 7, 2011
    [Blog] The Seven Sins of Marketeing Automation System Selection
    thought that was worth a blog post of its own. I’ll be giving a Webinar this Thursday on evaluating marketing automation software, sponsored by Neolane. Part of the content will be a list of Seven Deadly Sins of Marketing System Selection. So here goes. 1. Ignoring Users. Lack of Purpose. No Requirements. Talk Only to Leaders. Poorly.) 6.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Blog] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    Inbound marketers aim to generate buzz, and to do so they contribute others’ blogs, build engaged social media communities, host and promote contributed content, etc. In addition to managing and editing the blog, she is responsible for creating all Radius branded content, including ebooks, infographics, webinars, etc. thought.
  • HUBSPOT  |  WEDNESDAY, JUNE 6, 2012
    [Blog] All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins
    Sure, this post will break out four different types of email contacts you will encounter in your database -- but it's important to note that what you call them within your company may differ than the names we've given them in this blog post. And you know what happens when you become a subscriber to the HubSpot blog and nothing else?
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 16, 2014
    [Blog] Get Recognized: 10 Small Business Awards You Should Enter
    Get more small business marketing tips – sign up for our weekly email newsletter. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Awards programs run the gamut. Cost* : Free. 2.
  • AD YOUR COMMENT HERE  |  THURSDAY, MAY 26, 2011
    [Blog] #BWENY Session: The Future of Content Curation
    SR: The book came out of a blog post on curation, which got the most comments of any post, so I went with it. EL: We lead traffic to blogs, we’re a discovery tool, it’s a driver to the original content. FH: Steve, how do you feel about Content Curation and why? There’s no overwhelming narrowness to curation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [Blog] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    The CSI rule states, “The more content an industry/niche has written about it, the harder it is for a blog to make headway and find success in that field.”. The CSI rule states, “The more content an industry/niche has written about it, the harder it is for a blog to make headway and find success in that field.”. Nice Try, Einstein.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 29, 2012
    [Blog] Do You Know What Your Companies Key Results Are For 2013?
    As I wrote in my last blog, we recently sent our management team to the OZ Principle one day training. AG has been in business for over ten years. thought, until recently, I knew what our Key Results were. Growth, more revenue, higher margin. Well maybe, maybe not. As it turned out, I was correct on a couple but missed a couple as well.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Blog] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    Or is your audience more interested in blog posts? That could be your help documentation, landing pages, blog posts, or other resources. 10) Top Posts on Influencer Blogs. For example, industry or influencer blogs may content they''d love. 17) Blog Comments. How often do you read and respond to your blog comments?
  • THE FORWARD OBSERVER  |  SATURDAY, JUNE 16, 2012
    [Blog] How B2B Marketers Can Profit From Social Media Monitoring
    Artillery B2B Marketing Blog > The Forward Observer By monitoring social media, B2B companies can generate leads, keep tabs on their competition, get product feedback and better engage with advocates (and detractors). Have you ever heard the bromide that we have two ears and one mouth for a reason? Can you handle the truth? If not, fix it.
  • ENGAGE  |  MONDAY, AUGUST 22, 2011
    [Blog] 3 Unrealistic Promises Made About Social Media
    For instance, if you break down the output of the top 10 blogs on AdAge’s Power 150, you’ll find that the average blog has been producing content for nearly 2,500 days. I t’s easy to get overly ambitious when making the case for social media. And in our excitement, we sometimes make the case too well. posts per day.
  • BIZNOLOGY  |  THURSDAY, MAY 14, 2015
    [Blog] Digital Transformation: Digital Darwinism or survival of the nimblest?
    This is my second blog post covering the topic of Digital Transformation. Google it, and you will find plenty of papers, articles, blog posts, and even books about it. You can read the first one here. Digital Darwinism is one of them. It’s sexy, it’s catchy, and it sounds very smart. It was in their brains. Like this post?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 6, 2013
    [Blog] Why Marketing Innovation Fails
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Why does marketing innovation fail? Marketing innovation fails at most companies simply because it isn’t funded as part of a formal approach to testing new ideas. Photo Source. Strategy
  • LOOPFUSE  |  MONDAY, FEBRUARY 22, 2010
    [Blog] Summary of 5 Ways Marketing Automation Provides Job Security for.
    Download a free copy of 5 Ways Marketing Automation Provides Job Security for Marketers Tweet this Blog Post Tags: Job Security , Marketing Automation This entry was posted on Monday, February 22nd, 2010 at 5:30 pm and is filed under Customer Acquisition , Marketing , Marketing Automation , Sales. Leave a Reply Click here to cancel reply.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 8, 2011
    [Blog] Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers – brand pages! So what’s beneath the wrapping paper? Twitter is a must-use channel for many B2B marketers.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 7, 2013
    [Blog] Feeling Adrift? Try Online Forums for Small Business Advice
    helpful articles and small business tips (like the VerticalResponse Marketing Blog and our new favorite, Skadeedle ) but who can you go to when you need some small business advice? Let us know in the comments. © 2013, VR Marketing Blog. Try Online Forums for Small Business Advice appeared first on VR Marketing Blog.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 24, 2010
    [Blog] Mama Nature’s Marketing Tips: 16 Tips for a Strong Social Web Root System
    " The social home for your company can vary, but it is typically a branded blog. Identify relevant blogs, Facebook groups, forums, news outlets, twitter, LinkedIn groups, professional associations, etc. This post is part of my "Marketing According to Mother Nature" series. What does this have to do with business? Listen.
  • HUBSPOT  |  FRIDAY, MARCH 30, 2012
    [Blog] The Top 10 Qualities of High-Quality List Posts
    In an online world where the quality of your blog content is only increasing in importance , the fabled 'list' post commonly gets a bad rap. I'm a firm believer that the list post does have a place in the world of high quality blog content. It's unfortunate, but definitely understandable. But hey -- not all list posts have to suck!
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 27, 2013
    [Blog] Facebook Friday: How to Post from Page to Profile + Mobile App Update [VIDEO]
    We also show you how to share content from your Facebook Business Page to your personal profile. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. All rights reserved.
  • B2B MARKETING TRACTION  |  THURSDAY, SEPTEMBER 30, 2010
    [Blog] What to Do When the Social Media Horse Has Already Left The Barn?
    The volume and variety of messaging, group discussions, event listings, blogs and more will only get worse. Here are some good examples I selected from Laurel Papworth’s blog entry and Chris Boudreax’s Social Media Governance site : New Media and the Air Force. Mayo Clinic Blogging and Social Networking Guidelines.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 18, 2013
    [Blog] Content Marketing: How a telecommunications company uses controversy to drive millions in pipeline
    This includes news releases , videos , infographics , executive summaries , magazine articles and blogs. “It will save you a lot of work if you use your industry analysts and journalists to do the thinking, questioning, writing and framing of the issues in your study,” Stenitzer advised. We have been following this industry for years.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Blog] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    If you’re an ecommerce business owner and the only conversion opportunities on your site are to purchase, “contact us,” or subscribe to an email list or blog, you’re leaving money on the table – plain and simple. They included a CTA to download their Fall Design Guide on a blog post about how to prepare your home for fall. content.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 1, 2011
    [Blog] Find New Customers Fan of the Month – Arthur Germain
    Subscribe to this blog, Like us on Facebook or follow Find New Customers on Linkedin. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers  - someone who demonstrates strong support for our company. Arthur is an expert in company messaging and he’s based on Long Island.
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 29, 2010
    [Blog] What is going to be hot this holiday season?
    About the Author: A features writer, interviewer, and columnist, Wendy Thomas has been published in national magazines, newspapers, e-zines, and blogs. Her current project is to blog about life living with 6 kids and a flock of chickens What is going to be hot this holiday season? What is it that people will want? Let's face it.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 6, 2009
    [Blog] Social Media Reality Check: Get Off Your High Horse Already
    Though that's often an element of social media, it's a whole different can of worms which I'll save for a personal blog post. From blogs and twitter to eBooks, viral video, and beyond; the array of options can make even a seasoned marketer a bit giddy. " Though I've just come off writing three guest posts for Mark W.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 6, 2009
    [Blog] Social Media Reality Check: Get Off Your High Horse Already
    Though that's often an element of social media, it's a whole different can of worms which I'll save for a personal blog post. From blogs and twitter to eBooks, viral video, and beyond; the array of options can make even a seasoned marketer a bit giddy. " Though I've just come off writing three guest posts for Mark W.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 16, 2011
    [Blog] SNCR Research Findings Highlight the Evolution of Social Business
    Over the coming weeks Don, Peter and I will publish a series of blogs on the key findings of the research to provide readers with additional context, understanding and perspective on how to apply these trends to improve social business engagement strategies. Human relationships and peer-to-peer decision-making are inherently interrelated.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 21, 2013
    [Blog] What’s On Your Modern Marketing Music Playlist? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jody Mooney | Tweet this Since January, every Friday, Topliners community members like you have been heading to a post created by fellow Topliner, Kristin Connell to comment on what’s their playlist for the day.
  • HUBSPOT  |  FRIDAY, OCTOBER 22, 2010
    [Blog] 5 Awesome Content Creation Tools You Should Be Using
    Jing can also be utilized to share content via email, IM, Twitter or your blog. 3. This would be ideal when optimizing your website or coming up with long tail keywords to use in your blog articles. Getting started creating remarkable content can be a challenging concept for folks who have never done it before. Connect with HubSpot
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 24, 2013
    [Blog] Marketing Optimization: 3 steps to gain C-suite buy-in
    Tweet A few months ago in my blog post, “ How Dissatisfied CEOs Push Marketers into the Future ,” I responded to an article reporting that one in five CEOs believe marketers: Provide a return on investment. Have “solid influence” within their organizations. Are candidates for senior management. More sales. Shortened time to revenue.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, APRIL 2, 2013
    [Blog] Move Over Klout — Google “People Rank” Now Key
    Only 9% of tech blogs have Authorship implemented (a stat I found astounding — only 9%?). Interesting infographic from Attwood Digital regarding Google Plus and Authorship. Three things to note: 1. With so low a number, this means that people who have implemented it will get more clicks because. 2. Posting regularity. Comments per post.
  • SYNECORE  |  TUESDAY, JULY 8, 2014
    [Blog] 6 Principles of Influence Within Your Inbound Marketing
    In this blog, I’d like to share how inbound marketing methodology can allow you to use these six principles to increase sales and assist towards developing the growth of your company. Write blogs that will help your target audience solve their problems and learn from you. Cialdini (2009). Commitment & Consistency. Social Proof.
  • SAZBEAN  |  SATURDAY, MARCH 17, 2012
    [Blog] Top Internet strategy, marketing and technology links for the week of March 17, 2012
    Here are the top Internet strategy, marketing and technology links for the week of March 17, 2012… Four Things Your Blog Must Do [Slide Show]  (Marketing Profs). Better Email Results…Instantly! ProBlogger). The Start Up of You: A Holistic Approach to Successful Networking  (Small Biz Trends). News & Notes
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 18, 2014
    [Blog] 3 Questions to Ask Before You Create a Facebook Ad
    Sign up for the free VR Buzz. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 3 Questions to Ask Before You Create a Facebook Ad appeared first on VR Marketing Blog.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 20, 2012
    [Blog] Two Big Problems Between Sales & Marketing – And How to Solve Them
    Two Big Problems Between Sales & Marketing – And How to Solve Them is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this We’re all familiar with the divide between sales and marketing. Here’s a summary of what the group came up with. Problem 1: The Lead Quality Problem.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 22, 2013
    [Blog] 4 Easy Ways To Improve Your Daily Social Media Workflow
    by Lee Blue Related Stories Using Blogging to Increase your Social Media Traffic How the Right Social Media Dashboard Can Increase Your Social Productivity The Five ¨ C ¨ That Rules The Social Media Influencers (or Ambassadors). We’re busy people. Featuring Contributions from Global Thinkers. It''s.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, NOVEMBER 6, 2012
    [Blog] Leadership: Creating a Great Culture
    Blog:  www.YourSalesManagementGuru.com.  . Sales Leadership: Creating a Great Culture. It’s something I seldom find in many organizations.  While many companies focus on increasing communication between employees and/or building the right kind of culture to maintain a proper atmosphere many seem to fail. Are you a best value company?
  • B2B MARKETING INSIDER  |  MONDAY, MAY 18, 2015
    [Blog] How To Create A Thought Leadership Strategy That Supports True Innovation
    This article originally appeared on Type A Communications Blog. Thought leadership is a common approach for companies wanting to establish credibility within their industry and stand apart from the crowd — and for good reason. Publishing content, in and of itself, does not make a person or a company a thought leader. Spreading Ideas.
  • HUBSPOT  |  FRIDAY, OCTOBER 11, 2013
    [Blog] 9 Outstanding Nonprofit Websites According to Charity Navigator
    Child Aid also features stories from its very active blog on the homepage, which helps draw in visitors to learn more about the organization’s impact before they decide to give or volunteer. 5) Electronic Frontier Foundation. Charity Navigator rates nonprofits in the U.S. based on their financial standing, accountability, and, with its new 3.0
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] Three Major Challenges of Influence Marketing for Businesses
    Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. Author of the books, “Culture Web à la portée des PME” and “Comment entreprendre le virage 2.0.” Raymond has written for several French magazines over the past 15 years. Social Media Influence
  • THE POINT  |  WEDNESDAY, SEPTEMBER 9, 2009
    [Blog] TechValidate: Marketing Content that Writes Itself
    Without a consistent stream of compelling, original, relevant information to offer, landing pages fail to convert visitors to leads, blogs wither, and lead nurturing [.]. What single hurdle keeps B2B marketers from achieving the best possible results from inbound marketing, social media, and lead nurturing?
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 22, 2011
    [Blog] Slip on the Shoes of Your B2B Sales Team
    Let us know in the comments below if you have found other sales-related blog posts that felt comfortable to walk around in. from Partners in Excellence blog. from Inside View blog. from Inflexion Point blog. from ifridge kitchentalk blog. Many B2B companies have a wide chasm between sales and marketing.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 13, 2011
    [Blog] How to Nurture Sales Leads
    This popular blog publishes 7 days a week and 2 times a day on weekdays. B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. 20% more sales opportunities.
  • SAZBEAN  |  TUESDAY, MARCH 26, 2013
    [Blog] The three steps to ‘shareability,’ sharing customer information within the firm
    This blog post shares some of our research results as to how to achieve shared data in the corporation. The first study I referred to in my last blog post on Why Doesn’t Everyone Do Big Data?, in which we surveyed 206 software and financial firms and developed the concept of CIS (Customer Information System). News & Notes
  • SAZBEAN  |  TUESDAY, DECEMBER 18, 2012
    [Blog] How To Emotionally Connect With Your Readers
    One of the things I’m most passionate about is creating truly great writing, and with every blog post I write, I dream of changing the world. Most people think that involves writing great content, giving value to readers, and making your posts useful… but that’s only part of the equation. News & Notes
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