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  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, FEBRUARY 11, 2014
    [Blog] Why I Gave Up My Copywriting Business
    By 2010, I’d become pretty knowledgeable about navigation and usability, design, content, messaging, branding, WordPress, SEO, blogging, etc. In the next few weeks you’ll see some changes to my website and blog. No, he hadn’t left the company. Fried also announced the company would be focusing on its core product.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Blog] 10 New Examples of Marketing So Useful, You’d Pay For It
    One of my all-time favorites, this series of Vine videos is now also a Tumblr blog and Pinterest board, all devoted to useful, six-second household tips. 10 New Examples of Marketing So Useful, You’d Pay For It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Lowe’s Fix in Six. IKEA Moving Day.
  • STORIES THAT SELL  |  MONDAY, MAY 24, 2010
    [Blog] Customer Success Stories Show You Solve Problems for Customers
    Last week, the Hubspot blog ran a story with lessons from the MarketingProfs B2B Forum, "27 Marketing Lessons B2B Marketers Should Know." " I picked up some fresh new tips and important reminders. You can accomplish several of the lessons with the help of customer case studies and success stories. For whom you solve problems.
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Blog] Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals
    How do you feel when you read a blog post from a CEO? A while ago I talked with Jim Sterne about his latest book Social Media Metrics , a must for everyone that wants to have a measured and valuable social media marketing approach. What can be measured and what can’t? But generally, we are looking at ‘impressions’ or reach.
  • HUBSPOT  |  MONDAY, MAY 21, 2012
    [Blog] 7 Infographics That Make the Case for Mobile Email Optimization
    3) Mobile Email Marketing by Marketing Technology Blog. More and more marketers are jumping on the mobile-optimization bandwagon , but it's important to remember that being a mobile inbound marketer extends beyond simply having a mobile-friendly website. So tell me, how long do you really want to wait before optimizing your emails for mobile?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 14, 2011
    [Blog] 33 (of the) Best Marketing Strategy Guides and Insights of 2010
    B2B marketing without creative has no punch by The Social CMO Blog. 15 Inspirational Quotes About B2B Marketing by Modern B2B Blogs. Six Secrets of Breakthrough Companies by The Six Disciplines Blog. Lead generation: Real-time, data-driven B2B marketing and sales by MarketingSherpa Blog. You decide. No,  of course not.&#.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Blog] The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?
    After the FTC’s announcement, consensus on the marketing blogs was that federal attention will actually be a good thing. On the Marketing Pilgrim blog , Frank Reed wrote that before marketers panic, they should check their own ads. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 25, 2014
    [Blog] Thanks (Twitter) Giving (A Great List to Follow)
    Though such voices still command large audiences, blogging and social networks have greatly increased the number of voices that can be heard. 'As Thanksgiving approaches, I’m grateful for the people in my life: a wonderful family, great friends, phenomenal clients. Happy Thanksgiving!
  • SOCIAL MEDIA B2B  |  FRIDAY, NOVEMBER 4, 2011
    [Blog] 42% of B2B Marketers Report Zero Social Media Leads
    coordinated plan of blogging with calls to action on every post, and sharing that content on company social media profiles can generate leads. B2B marketers are responsible for generating leads and social media should be part of that process. Using social media for just brand awareness, connecting and engaging is not enough.
  • B2B MARKETING ONLINE  |  FRIDAY, AUGUST 20, 2010
    [Blog] If Facebook was a country.
    The views expressed in this blog are personal views of the author only and not of any company or organisation in anyway associated with the author. I'm sure everyone now knows that if Facebook was a country, it'd be the third largest in the world. If Facebook was a country everyone would have dozen of friends they don't know.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 7, 2011
    [Blog] Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing
    Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Both companies cater simultaneously to consumers (B2C) and businesses (B2B). As I mentioned previously, this seems counterintuitive – so what could be happening? What do you think?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Blog] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
    Eric Schmidt: The Next Facebook will be Social, Mobile & Local is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? And I think it’s important to note that someone will come after him.&#. Eric Schmidt. We have to.&#. Share email.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Blog] Lead Gen 101: How to Create an Intuitive Website Conversion Path
    'If you''re getting your website visitors to sign up for anything on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. -- you need to create a conversion path. call-to-action (CTA) is a text or button anywhere on your website or blog that links to your landing page. Include a verb (e.g. 3) Form.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Blog] 11 Guaranteed Ways to Get Others to Retweet Your Content
    After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels. Granted, a lot of chatter on Twitter is engaging with other people, but spreading links back to your website and blog content should be your primary focus. Connect with HubSpot
  • STORIES THAT SELL  |  TUESDAY, JUNE 28, 2011
    [Blog] The Resume is Dead: The (Story) Bio is King
    Note from Casey Hibbard:While I’m out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing. By Michael Margolis. Gone are the days of “Just the facts, M’am.” Do I share something in common with you? How can I help you?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 26, 2013
    [Blog] Mobile-Friendly Email: Trends and Best Practices
    The post Mobile-Friendly Email: Trends and Best Practices appeared first on Marketing Action Blog - Act-On. 42% of the emails opened in January 2013 were opened on mobile devices. 33% were opened in a program installed on a desktop (e.g. Outlook, Apple Mail), and the balance were accessed through a web browser (e.g. Gmail, Hotmail, Yahoo!),
  • MARKETING INTERACTIONS  |  SATURDAY, MAY 15, 2010
    [Blog] The Impact of Social on B2B Brand Personality
    Twitter, LinkedIn, Facebook, blogs, YouTube, Slideshare, industry community portals, etc.). One of the things made noticeable through social media participation is the personality of a previously impersonal B2B brand. In other words, personality shines through. So, what happens when your audience applies their filter to that experience?
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 7, 2015
    [Blog] Survey Reveals The Best Tone of Voice to Take with Customers
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Survey Reveals The Best Tone of Voice to Take with Customers appeared first on VerticalResponse Blog. Casual or formal?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 25, 2013
    [Blog] The best digital business idea that just never worked
    The challenge of creating a blog that sings The Native Advertising Trend: Hot or Hoax? A paperless society? Not if the recent SXSW conference was any indicator. know this sounds crazy, but paper is still the preferred communication method at the world’s biggest interactive gathering. Everybody still wears a paper name tag.
  • TOM PISELLO  |  FRIDAY, NOVEMBER 5, 2010
    [Blog] Tom Pisello: The ROI Guy: Alinean joins Content Marketing.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. The most popular tactics are social media (excluding blogs) (79%), articles (78%), in-person events (62%) and eNewsletters (61%). Do White Papers Still Engage?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Blog] Strong Growth Starts With Great Leadership
    Strong Growth Starts With Great Leadership was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez Across the globe, senior corporate executives (including boards of directors) are pretty obsessed with one thing: growth. It’s the business imperative that consistently trumps every other goal.
  • SYNECORE  |  SUNDAY, FEBRUARY 17, 2013
    [Blog] Integrated Digital Marketing: The Basics
    Whatever blogs, videos, or eBooks you create must be sought after and the kind of stuff you might share with someone yourself, not forced upon your target audience. It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing. DIGITAL PRESENCE MANAGEMENT. THE BOTTOM LINE.
  • WRITTENT  |  MONDAY, APRIL 1, 2013
    [Blog] A 15-Step Guide to Creating Viral-Ready Branded Content
    The average B2B marketer is currently using 12 forms of content to connect with their audience; and the most-common forms are social media, blog articles, case studies , videos, and guest blogging. Today, 2 million blog posts are published every 24 hours. Content marketing is hot. Step #2: Carefully Source Brand Voices.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2011
    [Blog] 3 Ways to Get the Most Out of Inbound Press Releases
    The obvious channel to leverage is your own website and blog. Coverage in other industry blogs that have high traffic and authority is also a great way to improve SEO and reach a new audience. Press releases were originally designed as a tool to generate media coverage and attention. Create fresh content frequently.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 27, 2013
    [Blog] Facebook Now Lets You Edit Posts
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Facebook Now Lets You Edit Posts appeared first on VR Marketing Blog. 'Facebook announced yesterday that you can now edit your posts.
  • B2B MARKETING TRACTION  |  TUESDAY, SEPTEMBER 18, 2012
    [Blog] What Does Your Marketing Say about Your Company?
    Do you have a company blog? Marketing says a lot about a company. But, it’s not just what you say, it’s also what you do that tells your story. Some business owners get an ego boost from their clever ad or marketing campaign, designed by a clever ad agency. But today there’s more to the story. Does your marketing add value?
  • B2B MARKETING TRACTION  |  THURSDAY, AUGUST 25, 2011
    [Blog] Why a Facebook Company Page Makes You Less of a Dinosaur
    You can set up your press releases, videos, photos, blog entries and other content feed directly to your page. Tweet. When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. Because those who spend time on Facebook either like or love the brand.
  • B2B MARKETING TRACTION  |  WEDNESDAY, OCTOBER 12, 2011
    [Blog] Fuel Your Online Marketing Machine with Dynamic Content
    Here are some ideas: Blog posts. Does your online content make your phone ring? It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast.  He was trying to make a decision about how to launch a technology product and saw that I had written about his issue.
  • CONTENT MARKETING FOR BI  |  MONDAY, JANUARY 11, 2010
    [Blog] Content Relevance Boosts B2B Vendor Success
    I came across some research done by IDG spread across two different posts that was pretty interesting. They interviewed over 100 information technology buyers about their content preferences from vendors. IDG noted there has been a 60% increase in content assets over the past five years. What I did like was their takeaway message.
  • WEBMARKETCENTRAL  |  MONDAY, AUGUST 17, 2009
    [Blog] Best of 2008: SEO Guidance, Part 5
    Search, Social and Direct Traffic by ProBlogger Darren Rowse provides a detailed analysis of his blog visits from various sources—which, given the obscene volume of traffic his blog draws, is probably fairly representative of blogs in general. Which social media sites are most helpful for SEO? Social traffic (e.g.
  • HUBSPOT  |  TUESDAY, APRIL 23, 2013
    [Blog] What Does a Content Career in Marketing Look Like?
    This specialty could take a few forms; here are some of the most popular: Short-Form Content: things like blog posts, tip sheets, copy for emails, newsletters. It''s extremely difficult to do anything else in this blog post well without a foundation in writing. How do you market individual channels, like your blog? Writing.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 18, 2012
    [Blog] Are Complaints the Biggest Social Media Traffic Drivers?
    wrote a blog post about some of the most appalling service I’ve ever received. But a blog post lasts forever. It would be easy to think that a post like this is what my readers are looking for; after all so many were supportive and others new to my blog shared their experience of Virgin’s customer service.
  • SAZBEAN  |  MONDAY, MARCH 12, 2012
    [Blog] Better Email Results…Instantly!
    But email marketing is just so important to my blogging that I can’t ignore these very important techniques. Email marketing is also an integral part of my own blogging business and as a result, the moment I notice something wrong with my email marketing, I look for ways to fix it. The same is the case for most top bloggers I know.
  • B2B MEMES  |  TUESDAY, NOVEMBER 22, 2011
    [Blog] Six New-Media Principles: Introduction
    Like many posts on this blog, the e-book aims to help traditionally trained journalists, marketers, and content creators understand the ideas and values that differentiate new media from old. Both as a preview and as an invitation for your feedback, over the next week I’ll review each of those principles in a blog post.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 15, 2014
    [Blog] How to Motivate Your Sales Development Team through December Holidays
    December is also a deceptively great month for sales prospecting as outlined in an earlier blog from Craig Ferrara. 'Anyone who knows me understands my deep-rooted, unapologetic hatred for winter weather. There is, however, one thing I do like about winter, and that is the month of December. Like most people, I love Christmas.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 7, 2014
    [Blog] Look For The 3 C's When Hiring Inside Sales Reps
    More Inside Sales Hiring Blog Posts: 3 Characteristics to Look for When Hiring Inside Sales People. 'Over the 10 years I''ve spent interviewing inside sales candidates, I''ve caught myself looking for the obvious traits we seek in people hoping to explore sales for the first time. Do they have the drive? Do they seem intelligent?
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Blog] 8 Tips on Building Brand Awareness From Top UK Growth Hackers
    They also maintain a popular blog on which they write valuable content that helps their readers live a healthier life, which enables them to attract and engage an audience. 5) Upworthy Cofounder, Eli Pariser, also says: “We go for visible, shareable stories and really stay away from doing more typical, text-driven articles and blogging.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 25, 2013
    [Blog] LinkedIn and Salesloft: Your Ultimate Tools for Sales Prospecting
    'This is a sales blog, so if you are reading this, you’re most likely already a Linkedin pro. would like to highlight tips #3, #7 and #9 from Anna''s blog, and tips #15 and #27 from Pamela''s. If not, you should check out our guide to resourcefulness , which includes basic information about how to get started on LinkedIn.
  • SYNECORE  |  SUNDAY, APRIL 13, 2014
    [Blog] The Social Spark: 3 Sources for Social Media Success
    With my daily consumption of tweets, news feeds, and blog posts, I''ve encountered a wide range of tips and guides all showcasing a unique insight to the key to success in social media. As a social media strategist, it''s not only my role to manage social media platforms, but to stay updated on the daily changes the industry encounters.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog] Five Signs of Hope in Marketing Land
    This marvelous post from Mark Schaefer’s {Grow} blog takes this a step further with some great lessons for those of us staring at mountains of data without a clue what it all means. 'Some people think Spring is the season of hope. Hope, while never a strategy, is at least a raw ingredient. Of Dogs and Big Data. Fun with Bankers. Well done!
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, AUGUST 17, 2013
    [Blog] Should You Take Email Marketing Advice From Wilson Pickett? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Joel Rothman | Tweet this Let me take you behind the scenes at Eloqua for a bit. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th edition. But, we always learn something. billion emails sent.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 27, 2011
    [Blog] 5 Lessons to Learn Early in Your Marketing Career
    Lessons to Learn Early in Your Marketing Career is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus. Geeta Sachdev.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 26, 2013
    [Blog] Building a Sales Pipeline
    Blog:  www.YourSalesManagementGuru.com. 'Tactical Sales 20/20 Marketing Plan. Build Your Pipeline for the 4 th Quarter. Overview:  The marketing plan incorporates messaging from your vendors   with marketing materials, email campaigns, telephone scripts and partner involvement. Each Salesperson begins to call all suspects in Group B.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 29, 2010
    [Blog] Sales Leadership: Time Management Tips
    Ken  provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com     Blog:  www.YourSalesManagementGuru.com. Sales Leadership: Time Management Tips. How to Manage a Successful To-Do List. Get in Habit of Doing a To Do List every day. Special Tips.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 31, 2014
    [Blog] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
    In previous blog posts and presentations, I’ve discussed why marketers should embrace and extend technology , building continuous, relevant, and personalized relationships with their customers. 'Author: Mike Stocker Let’s face it: apps are a major new component of our digital lives. The rising mobile app space is a prime example. Kahuna.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, NOVEMBER 5, 2010
    [Blog] Friday E-book Download: Gear Up for Success from Tilton, et al
    Stephanie culled insights from blog posts and articles online, and interviewed leading experts for ideas and recommendations you can put into play today. Tweet. As the title states, the e-book covers how to get sales and marketing to work together in order to “sell the way buyers want to buy.&# Strategies include: 1.
  • NUSPARK  |  MONDAY, MAY 24, 2010
    [Blog] Google Adsense revealed
    Fresh from Google on how Adsense works (those listings you see on other people’s sites) If you’re a publisher using Google AdSense on your website then you might be interested in reading the latest blog post from the AdSense blog which reveals Google’s revenue share model (AdSense for content and AdSense [.].
  • WINDMILL NETWORKING  |  FRIDAY, JULY 27, 2012
    [Blog] Five Killer Content and Social Media Marketing Resources
    The usual suspects are there, sure: it mentions white papers, case studies, blogs, Webinars, and newsletters. They provide daily, world-class internet marketing tips for customers via their blog. He created and manages the influential blog Flack’s Revenge, and has contributed to Cision Navigator, Ragan’s PR Daily, and Handshake 2.0,
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 2, 2012
    [Blog] 20 LinkedIn Tips for B2B Social Media Success
    The best groups have discussion topics that do not always begin with blog article links. B2B marketers are looking for ways to improve their social media marketing results, and one of the platforms that helps with that is LinkedIn. Below are 20 tips that will help with many aspects of LinkedIn, both personal and for your company. Source ).
  • BIZNOLOGY  |  WEDNESDAY, APRIL 18, 2012
    [Blog] What exactly is a social graph?
    And I realized that I don’t use any of these social networks the way most people do, because I accept every blessed request that comes way way, figuring that someone read my book or saw me speak or saw me on YouTube or was sent a link to this very blog post. Image via CrunchBase. am a retired IBM Distinguished Engineer. People.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 9, 2013
    [Blog] LinkedIn Goes All in with Content
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post LinkedIn Goes All in with Content appeared first on VR Marketing Blog. And, that’s just what they did. Channels. Pulse.
  • HUBSPOT  |  TUESDAY, NOVEMBER 20, 2012
    [Blog] New Facebook Data Proves Social CTAs Lead to More Comments, Likes & Shares [INFOGRAPHIC]
    If you want your audience to take a specific action, you actually have to ask them to do it -- in email, in display ads, on landing pages , blog articles -- you name it. Marketers who are worth their salt have known it for years. Let's end that now. I've long been a proponent of using calls-to-action in social media. like Facebook?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 27, 2014
    [Blog] Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!
    even mentioned them briefly in a blog post in late 2012. 'I’ve seen more interesting systems recently than I have time to review in depth. Here are some quick sketches of products you may want to explore in more detail. 4-Tell offers low-cost, easily-installed product recommendations for online retailers. market.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 22, 2012
    [Blog] The Net Generation and the future of social media marketing
    What would it look like if your readers could customize their experience with your blog? I saw Don Tapscott speak at SXSW and was inspired to read his excellent book  Grown Up Digital.  Through How has this changed their outlook, their lifestyle, and their expectations of society? Customization. Net Geners make the technology theirs. Tweet.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 9, 2010
    [Blog] Don't Count on Marketing Automation to Solve All Your Lead.
    found a good answer to that in a comment by Mike Gospe on a blog post at leadsloth.com where he wrote, “But when it comes to marketing automation, I recommend caution. If you’d like to read more about how to design this process, this Blog Post may be useful:: [link] The Process post is the top one on this page. of Tiecas, Inc.
  • DIGITAL VOICES  |  MONDAY, AUGUST 20, 2012
    [Blog] Scaling Up To Handle Big Data Analytics – The Cloud Could Be The Key
    In an earlier blog I discussed how more and more digital marketing organizations are depending on Big Data analyses of billions (trillions etc) of pieces of data to generate business intelligence and drive research-based decision making (see Big Data and the New Marketing Paradigm ). Store. Analyze. Share. Barriers to Entry.
  • DIGITAL VOICES  |  TUESDAY, JULY 24, 2012
    [Blog] Responsive Design and Why it's Important for Business
    This blog is re-published with permission from the owner. The days of the Internet solely being viewed on your computer screen are long over. We now live in a world where the Internet is being displayed on all sorts of platforms such as mobile devices, tablets and laptops. link]. Responsive Design Benefits. Better Consumer Experience.
  • BLOG MY CALLS  |  FRIDAY, JANUARY 3, 2014
    [Blog] The Friday Marketing RANT: Hey Dummy, Do You See that Unsubscribe Button?
    'This blog post is part of the new Blog.LogMyCalls.com series called The Friday Marketing RANT. To receive the rant in your inbox every Friday morning, please subscribe in the top right hand corner of the blog. If they opt-in they also receive useful educational blog posts. We have a very robust email nurturing strategy. Great.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 4, 2013
    [Blog] Responding – The Missing Link of Social Media
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Responding – The Missing Link of Social Media appeared first on VR Marketing Blog. It’s Not a One Way Street. Share away!
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 30, 2014
    [Blog] Millennials Are Not Impressed With Your Content Marketing
    ———– This article originally appeared on the NewsCred blog. 'By NewsCred Contributor, Dawn Papandrea. Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. trillion by 2020. study. Respect their time.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 14, 2013
    [Blog] Why IT and Sales Need to Become Best Friends
    This is his blogging debut. 'Sales Prospecting Perspectives is pleased to bring you a post from Tom Diamond , IT Support Assistant and Business Development Representative at AG Salesworks. Contrary to popular belief, the Information Technology (IT) Department is much more than the tech people you go to when something is broken. Sales.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 5, 2013
    [Blog] Dust Off Your Old Sales Proposals – You May Find a Vein of Gold
    Michael Boyette is the writer of the Top Sales Dog blog and Executive Editor of Rapid Learning Institute. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Michael Boyette, Chief Training Writer at the Rapid Learning Institute. That comes with the territory when you are doing consultative selling the right way.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 8, 2011
    [Blog] Savvy Speaks: Web Copywriting Best Practices
    have used the guidance from the study quoted in my blog post over the past two years with my clients to great success. Everyone has a website these days. Some of them really catch your attention, while others make you click away faster than a speeding bullet. What makes the difference? Keep it Clean. Instead try using restraint. Stephanie.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 17, 2010
    [Blog] Savvy Speaks: What Makes an Ideal Client?
    Though this blog is aimed at B2B marketers, some of our most loyal followers are fellow consultants. And we enjoy the exchange of insights, suggestions, and tips with these folks. With that in mind, we're sharing our thoughts on what freelancers and consultants should look for when in discussion with potential clients. Join the conversation!
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 21, 2010
    [Blog] A Question for B2B Marketers: Are You Focusing on What Needs to Be Fixed First?
    For instance: Are you putting a lot of effort into writing blog posts or other content, but they aren't resonating with readers because you haven't taken the time figure out what your readers care about? Last weekend I reading The Happiness Project by Gretchen Rubin Although I'm not yet finished with the book, it has lots of good gems in it.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 26, 2014
    [Blog] Email Marketing Tips to Maximize Your Mobile Impact
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Email Marketing Tips to Maximize Your Mobile Impact appeared first on VR Marketing Blog. People use their phone to screen email a lot.”
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Blog] How to Write the Most Boring Content of All Time
    NOT any of the things I'm about to list in this blog post, that's for sure. And when your content reads like a conversation you'd have with someone face-to-face, you're far more likely to retain readers through to the end -- where they can do awesome stuff like convert on your calls-to-action and share your blog post on social media!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, MARCH 7, 2012
    [Blog] Never Avoid the Opportunity to Get a No
    Add your thoughts about today's post in the comment section of this blog Today's article is by Andrea Waltz , co-author of Go for No! Yes is the Destination, No is How You Get There. She teaches salespeople how to remove the one major roadblock standing in their way to success -- how they respond to the word NO! _. Your Turn!
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 25, 2012
    [Blog] Savvy Week in Review: May 25
    You need to blog like Joan of Arc by @MargieClayman. Like you, we're kicking into high gear getting ready for the upcoming holiday weekend (yay!). We hope you'll enjoy the the posts we found most inspiring and thought provoking this week. And have a great Memorial Day weekend! When Customers Say Yes by @ConversationAge. Very apt.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MAY 25, 2011
    [Blog] 12 Tips to Produce Compelling B2B Video
    Embed the video on your company blog and drive traffic back to it with updates on Twitter and LinkedIn. Related posts: 5 Tips for Business Blogging While Traveling This week is BlogWorld Expo in Las Vegas and a. Steps to Make B2B Social Media Produce Sales Blogging, engaging, listening to customers on Facebook or Twitter.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 1, 2013
    [Blog] The Awesome Power of Guest Posts! Sales Enablement post gets call from Executive Recruiter.
    You could write a guest post for a popular blog and get a call from a top executive recruiter. 'Buffer Guest posts can put you on the radar of the right people. InBound marketing works. Recently I was contacted by an executive recruiter at a very well-known firm. She reached out to me on LinkedIn and we talked on March 19th. Oh well.
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, OCTOBER 22, 2012
    [Blog] How Eloqua Maps Content to the Sales Cycle
    This group appreciates content that is low-involvement, catchy, cool, and helps them demonstrate thought leadership – things like infographics and blog posts. This content should  not be commercial or gated – gates and sales pitches turn suspects off. How to determine a lead? Cutting Edge B2B Marketing Content Marketing
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Blog] Why’s B2B Marketing So Boring?
    And the 21st Century Supply Chain is their thought leadership blog, so they share surprising insights too. B2B Lead Generation | Why are you all so boring? Does everyone sound alike to you too? Name any product or service and then try to explain what makes one different from the other. Good luck. link]. A big yawn. great story.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 29, 2011
    [Blog] Lead Nurturing Fundamentals – How to do lead nurturing
    This blog publishes 7 days a week and 2 times a day on weekdays. B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. 20% more sales opportunities.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 3, 2011
    [Blog] Spring Training, Spring Football and Marketing
    By the way, this blog is now updated 7 days a week and multiple times a day, so we hope you visit often to see what’s new. B2B Lead Generation – Have You Built the Foundation? love the spring. Flowers bloom. The sun warms the Earth. My alma mater, The University of Notre Dame, starts spring football. Sales and marketing agree).
  • MI6 MARKETING AGENCY  |  FRIDAY, JULY 9, 2010
    [Blog] Groundswell Blook Report, Chapter Three: The Social Technographics Profile
    If more people in your market are joiners then the national average then focus on them… don’t create a community where joiners can blog and upload content…because the won’t. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 18, 2010
    [Blog] The One Thing EVERY Company Needs Today
    Create the position of Chief Content Officer reporting to the CEO and let her “own&# ALL content — website, blog, social networks, eBooks, White Papers, Webinars, Podcasts, Events, Direct Mail, Search Marketing, and Sales Messaging, etc. is a Chief Content Officer. As Paul says “Content is the final battle for marketing.&#.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 7, 2010
    [Blog] How companies miss the boat on experience
    My goal in this blog post is to explore why this is a red herring — a non-factor in most cases. The single most common requirement in a job description is industry experience. If you don’t have banking, backup software, insurance, etc. experience, you need not apply. But in my mind, this is a BIG mistake. Decent results.
  • HUBSPOT  |  THURSDAY, JULY 22, 2010
    [Blog] 11 Mind-Blowing Mobile Marketing Infographics
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. The Size of the Mobile Market. Mobile Is Changing Social Media.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 18, 2013
    [Blog] How The Chicago Bears Elevate Fan Engagement
    How The Chicago Bears Elevate Fan Engagement is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Eloqua | Tweet this As a team that has been sold out for nearly 30 years, The Chicago Bears faced a unique challenge. We’re able to showcase what they’re able to offer to fans as well.”.
  • MARKETRI  |  THURSDAY, FEBRUARY 21, 2013
    [Blog] How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest
    The Blog Board. If your firm has an active blog, be sure to include plenty of photos in each post. If you do so, you’ll be able to collect your blogs in a pin board and share them with Pinterest’s massive audience. Lay a Strong Foundation. Follow these best practices to do so. Make sure you have a business profile.
  • THE TOP LINE  |  MONDAY, NOVEMBER 29, 2010
    [Blog] Digital Marketing: 4 steps to success
    This is the third in a series of three posts on insights I gleaned from a conversation with Dave Wieneke, who blogs on the future of digital marketing. You can then specify content that addresses frequently asked questions or increase your reach by asking professionals who are active in complementary areas to write a guest post for your blog.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 12, 2012
    [Blog] 2013 Marketing Automation Trends That Will Boost Your Social Media
    When I did my blog post on marketing automation vendors with social media features , I was struck by the lack of consistency between the social features offered in each platform. During my research for this blog post, I was reminded of two digital marketing trends that could have a significant influence on future MA platforms.
  • INBOUND SALES NETWORK  |  TUESDAY, MAY 3, 2011
    [Blog] How the B2B Buying Process Has Changed
    The reality today is that the B2B buying process begins when prospects accesses a company’s website, blog, white paper, or signs on to a webinar that it is hosting. The list is an aggregate of visiting multiple vendor web sites, reading blogs, and engaging in social media. What Marketing Can Learn From Sales.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 14, 2013
    [Blog] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
    Tonya Donnelly , from Schneider Electric, said “With prospects educating themselves, most have already made up their minds by the time they reach out to you – so you have to be out there, everywhere, in social media, blogs, etc.” Below I share my takeaways from this event in the form of images captured from some of my favorite moments.
  • VIEWPOINT  |  TUESDAY, APRIL 30, 2013
    [Blog] PowerViews with Jamie Turner: Mobile Marketing Leads the Way
    Blog: www.60secondmarketer.com. 'I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Blog] The Future Of Digital Marketing
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. Storytelling and the battle for customer attention. What defines good content?
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Blog] 10 of the World's Best Storytellers [SlideShare]
    'Since before blogs were created, people have told stories. His statistical savvy has led to an entirely new angle on political reporting -- a facts-based approach that, even without a statistical or political background, Silver makes easy to understand through his superb writing and blogging. Shocking. 1) Walt Disney. The result?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 5, 2011
    [Blog] What Are You Doing to Make Your Next Email Campaign a Success?
    Add appropriate links - While keeping the copy short and to the point, you can always give them a link if they want more information, whether it’s to your blog, website or other URL. Email is still a valuable and productive marketing tool if used correctly. There are several factors that need to be addressed. Those are my thoughts.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 20, 2011
    [Blog] 6 Ways to Align SEO With Your B2B Content Marketing Strategy
    An example of this might be generating multiple blog posts, webinars, or podcasts from a white paper. While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. This post highlights six ways to apply tactical SEO strategies to ongoing content marketing initiatives.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Blog] When NOT to Use Lead-Gen CTAs in Your Marketing
    Not in the video itself, or even the blog post we used to promote it. Once you've built some social buzz, nurture those new social contacts by following up with great content like blog posts and lead-generation content to show people the heart of your company. Calls-to-action (CTAs) are the directional signals on your website.
  • HUBSPOT  |  WEDNESDAY, APRIL 28, 2010
    [Blog] 6 Steps For Successful Content Marketing
    You can read more from him on his blog or follow John on Twitter. How many blog posts or videos can you remember within the past 30 days? Go to their social media sites and blogs and see what they're talking about. Create blogs, videos and webinars that address your target market's concerns. handful? What about videos?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 1, 2011
    [Blog] Social media and the vacation #FAIL
    I’m figuring out blogging. had to get my blogging house in order … and of course I had to start planning for the trip. And I’m turning the blog over to you!  I’ve asked some long-time, loyal readers to take over the blogging responsibilties for a few days. I’ve figured out Twitter. Au revoir!
  • INBLURBS  |  THURSDAY, FEBRUARY 2, 2012
    [Blog] How Word-of-Mouse can Drive Revenue for your business
    What kind of ratings on rating sites, product reviews in their network, the brands communication from a blog, video, social media, press, etc. The influence of user generated content on purchase decisions is increasingly growing. User generated on-site content created by internet users includes reviews, comments, stories and questions.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Blog] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    Let’s take a look at a few ways A/E/C firms can successfully do this: Blogging. And by providing offers (that is, actionable next steps… an invitation to subscribe or receive updates from the firm), blogs can lead to conversions. 'First the good news. But a lot of A/E/C firms are missing the boat. Email marketing.
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [Blog] Chris Brogan: All These Numbers Like Friends and Followers are Useless
    Chris speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com , a blog in the top 5 of the Advertising Age Power150, and in the top 100 on Technorati. For those of you who don’t know, Chris Brogan is one of the world’s leading figures in social media. ve been on this current run for a few years. Essentially.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Blog] Everybody Writes — My Interview With Ann Handley
    Also read it if you’re looking to improve what you say (and how you say it) across all your content assets – including emails, Twitter, Facebook, blogging, and so on. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Why did you write it?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] 65 Experts Chime In On How To Stay Motivated To Write
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'One of the biggest questions I get is how do you find the time  to write? Which, of course, I already answered a while back. Because And then simply answer them ! So buy it. Content Marketin
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2011
    [Blog] How to Transform Your Website With Four Magical Steps
    To Blog, or Not to Blog? Publish everything—blog articles, podcasts, presentations, photos, ebooks, newsletters—as long as its high quality, valuable content. Abracadabra. When it comes to business websites, there are only two kinds: Those that work, and those that don’t. Take Me to Your Leads. Also, a no-no.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Blog] The Future of Social Marketing Automation is Here (And Improving)
    The Future of Social Marketing Automation is Here (And Improving) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The hold up has been partly cultural and partly technological. It’s not an easy transition, especially when the ROI on blast emails is still 4300%, according to a 2013 DMA study.
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