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  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 30, 2013
    [Blog] Lead Management: 4 principles to follow
    Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. The main principles of the Lead Management Workshop were pulled from that book. Key principles of lead management.
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Blog] A 3-Minute Investment That'll Make You a Better Content Creator
    When someone starts talking to us about becoming a blog contributor, the first question I ask is typically what they want to write about. Fast Company started a brilliant series recently called " Creation Stories ," a series to help educate people about the creative process. So, you know, your choice.). Here''s what he had to say.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 7, 2013
    [Blog] Reinforcing The Use Of A “Message Map” for Insides Sales
    I’m a big fan of the blogs and articles that are published on Forbes.com and this morning our COO, Pete Gracey, coincidentally shared an article with the team written by Carmine Gallo, a contributor to Forbes, regarding how to pitch anything in 15 seconds. The method is simple.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Blog] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    Brands will stop creating stale blog posts and produce richer content experiences instead. —– This article originally appeared on the NewsCred blog. By NewsCred Contributors, Kylie Jane Wakefield and Lauren Mangiaforte. There were a lot of digital marketing changes in 2014. Funny will win the day. Brenner’s advice?
  • BIZNOLOGY  |  MONDAY, MARCH 25, 2013
    [Blog] 12 myths vs. reality on Search Engine Optimization (SEO)
    “There is no such thing as a duplicate content penalty” says Google in their  webmaster blog. Photo credit: Wikipedia. A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 26, 2011
    [Blog] The Real Truth About Mexico
    At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers. I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Blog this on Blogger. Crime in Mexico.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 18, 2015
    [Blog] Emails That Encourage Customer Engagement
    Feel free to get creative and explore new ways to engage your audience through email marketing. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. How are you currently engaging your customers?
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Blog] How to Optimize Your Emails for Gmail's New Image-Heavy Inbox
    My feelings of special-ness did a complete 180 when I realized how our blog''s subscriber emails look in this new format. That''s our blog subscriber email. This is great for emails like blog subscriber emails that are automatically generated and sent frequently. See that little guy called out in the bottom right corner?
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 23, 2013
    [Blog] 9 Things to Never Do with an Email Unsubscribe
    This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Others, however? Not so much. Just do it.
  • B2BBLOGGERS  |  SUNDAY, MAY 9, 2010
    [Blog] Building Your Content Brand In The Content Marketing Arms Race
    Link to the best blogs, websites, articles, videos and books. Read more from Doug at the Velocity blog. B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaSame for content marketing.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Blog] 7 Reasons Agile Marketers Are Better at Their Jobs Than You
    So if you're a marketer struggling to make headway in an organization bogged down with bureaucratic BS, share this blog post to help incite the tidal wave of change. Have you ever had someone tell you that you can't publish a blog post until an editor, SEO specialist, and lawyer approve it? But it's not all that complicated a concept.
  • B2B MARKETING TRACTION  |  THURSDAY, JUNE 21, 2012
    [Blog] Pros and Cons of Outsourcing Your Marketing
    In this blog post I’ll outline the pros and cons of outsourcing marketing. Read my blog post, How to Get More Creative with Your Marketing for more detail.). Should you outsource your marketing or hire marketing staff? Outsourcing your marketing is not right for every business. Outsource Marketing – Cons.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 8, 2015
    [Blog] Lucky Seven! 7 Elements to A/B Test in Your Digital Ads
    Elements to A/B Test in Your Digital Ads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Lucky Seven! Elements to A/B Test in Your Digital Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. to see which one performs better. The take-away here?
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Blog] How to Design a Persona-Centric Website Experience
    This means everything from blog posts to more premium offers like ebooks, webinars, product demos, etc. For a more in-depth explanation of how this can be done, check out this blog article , which is completely dedicated to explaining how to tailor your content to suit individual personas. Face it: your website isn't just about you.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 6, 2014
    [Blog] There’s a Better Way to do Demand Generation – SCORE!
    We love to read your comments and appreciate those who share on social media.  As my friend Jay Baer said “Content (like a blog post) is fire,  and Social Media is gasoline.” imple, C lear, O ptimal R evenue E nhancement, SCORE is a 3 phase proven methodology based on industry best practices.   One example is buyer personas.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 1, 2015
    [Blog] The New Digital Climate: AdTech and MarTech Join Forces
    Check back with the Marketo blog this Friday, June 5th where I’ll dive deeper into the concept of reactivation. The market is shifting and demanding this merging of technologies. Interestingly, the market is demanding that these technologies come together for a couple of reasons: Reason 1: The Rise of Mobile. The key take-away here?
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Blog] What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff
    Perhaps the most tightly intertwined marketing channels are blogging, SEO, and social media; if you leave one out, the others suffer. Google's bots are also looking for websites to consistently update their content, for which blogging is a natural solution. Real-Life Companies Moving from Outbound to Inbound Marketing.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [Blog] The Top 200 Content Marketing Brands And Influencers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” ” on the topic. Twitter Handle. 100. 2.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 28, 2015
    [Blog] The Top 10 WordPress Contact Forms
    The contact or get in touch form on your website or blog is often the most important page on your website and yet is often overlooked. Creating the perfect form can be challenging but is an essential part of your business, get it right and you’ll receive more enquiries! However there are so many different […]. Author information.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Blog] 9 Ways to Make Your Marketing Analytics Actionable
    Identify Which Topics to Blog About. Use your blog analytics to determine which topics resonate with your target audience. To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Have you ever?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 14, 2014
    [Blog] Promoting content: build great content marketing relationships
    Biznology’s content reaches a wider audience than my own blog on Andigo’s site. There are blogger “outreach” programs that help you find publishers in a variety of niches, like GroupHigh , InkyBee , BlogDash that can help you find blogs. . (Photo credit: AltimeterGroup). It probably never did. So let’s assume that we’ve.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 24, 2015
    [Blog] 5 Ways to Uncover Powerful Website Analytics
    Ways to Uncover Powerful Website Analytics was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Uncover Powerful Website Analytics appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So what exactly is website analytics? Answer the Right Questions.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 5, 2013
    [Blog] Why Your Rant is Not Right for Social Media
    noticed when I first started writing my blog that sometimes I wanted to rant about certain situations. Social media is not a place to express anger or admonish people publicly. It is a place to add value, have conversations, and express opinions, even if you disagree. The Sendgrid tweet incident. She has 12,000 followers. ” p.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2011
    [Blog] Key to digital marketing success? Be less digital.
    And you know it wasn’t THAT long ago that business relationships were built through a firm handshake, a trusting friendship, mutually-shared experiences, and trust. And it was a one-way ticket. Sure, it was efficient. And yet, something was missing. The soul of business was reduced to computer keystrokes. Robert Cialdini. His reply was simple.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 22, 2013
    [Blog] Don’t Let this Linchpin Wreck your Content Marketing
    Related Stories Get More Readers with Content Marketing “Curb Appeal” Blogging Success Metrics You Should Analyze Walking Down the Aisle: How Hotels Can Leverage Weddings on Pinterest. My last column focused on content issues that frustrate readers and turn them away. YouTube
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 1, 2011
    [Blog] Don’t Take “Selling” Out of Content Marketing
    The cost of acquiring each new customer and their potential lifetime value. I am not suggesting that you turn your blogs and social media outreach into complete sales pitches. Notice how discussions about content marketing are full of words like engagement, helpful, sharing, nurturing and community building. No complaints there. thought so.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Blog] Overlooking These 4 Things with Your Social Media and PR?
    Maggie currently offers PR and social media consulting and coaching with a focus on guest blog posting and leveraging social media to support more traditional PR strategies. The trend for most companies is that they are moving away from outbound marketing for lead generation to an inbound marketing model. Media Relations
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 30, 2013
    [Blog] The 5 Things Your Website Really Needs To Get Found Online
    Artillery B2B Marketing Blog > The Forward Observer “If a tree falls in a forest and no one is around to hear it, does it make a sound?" Guest write for other blogs and include a link back to your site. That age-old philosophical question also could apply to website development, because a website is invisible if no one visits it.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Blog] Why Spam Commenters Are Better At Marketing Than You
    One of the worst types of spam is blog comment spam. You put you all of your effort into writing an awesome blog post only to find that all the comments on it are spam. What's even worse is when you don't realize a blog comment is spam. This could include simple things like customer profiles or video interviews for your blog. 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 22, 2013
    [Blog] The Content Mill: Can Quantity Beat Quality?
    Comments I do subscribe to the blog (so no more opt-in!). I think the role of “content” in the marketing mix is one of the most fasciating discussion topics around. How much is enough? How do you break through? Can you win on the back of quantity alone by overwhelming competitors? How quantity works against quality. This is my.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 21, 2014
    [Blog] 6 Ways to Clean Up Your Brand’s Social Media Inbox
    She blogs to show brands how to use social media to create an engaging online presence. With billions of conversations happening on social media every day, it’s easy to get lost in the stream of social messages about your brand. But what does it actually take to keep your social media inbox clean? Sofie is Community Manager at Engagor.com.
  • WEBBIQUITY  |  FRIDAY, AUGUST 17, 2012
    [Blog] Top 5 Reasons Web Marketing Now Relies on Content Strategy
    If you chase Google’s algorithm to optimize your blog and content, you’ll be frustrated. blog content strategy which entails goals such as lead generation, traffic generation, link building and branding will support both search and business objectives over time. 3. Guest post by Celina Conner. Will it be a hit or miss?
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Blog] Can't Focus? 5 Ways to Overcome Distractions at Work
    Read this blog post to learn how to set this up.). That way, you're not losing productvitiy between them and trying to get back into the "flow" every other hour," says Leslie Ye , a writer for HubSpot's Sales Blog. How often have you or one of your coworkers uttered the phrase, "I wish there were more hours in a day"? The second?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 25, 2013
    [Blog] Modern Marketing Lessons From The Godfather
    Modern Marketing Lessons From The Godfather is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. It’s a jungle out there. To convert is to trust.
  • WEBBIQUITY  |  MONDAY, JULY 15, 2013
    [Blog] Funny Business: The Best Digital Marketing Humor, 2013 Edition
    Blogs aren’t just for sharing in-depth “hot to” articles or thought leadership pontification. Blog Theft is Serious…but Sometimes It Can Be Entertaining by Inkling Media. In marketing, that’s called “work.” If a book about failures doesn’t sell, is it a success? I by Bit Rebels. ” etc.).
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 10, 2014
    [Blog] Slammed!!! The first time sales manager
    and in this blog I attempt to provide insights for everyone. In a blog I can only give a few tips, over the next few weeks I will continue to provide more insights and tips for the first time sales manager. Readers of this blog will gain insights; idea’s and tips from that book and my experience as well. Slammed!!! All Free.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 20, 2011
    [Blog] Useful Tips from Inbound Marketing Summit and Hubspot User Group
    These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. That said, here are highlights from my notes. Sorry Youngme, but I still detest IKEA. and 4 to 6 p.m.;
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, OCTOBER 14, 2015
    [Blog] Prospecting: Fill your sales pipelines now!
    KEN: This blog post is from my friend Jeb Blount, his new book is a must read for your sales book club: Fanatical Prospecting. The Telephone Is the Most Powerful Sales Prospecting Tool. By Jeb Blount, author of Fanatical Prospecting. Add it to your sales library today! Question: “How do you get a salesperson to stop working?”. It gets better.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 14, 2013
    [Blog] Important Grammar in Business Presentations
    Ken; We have a guest blog this week, a topic that is absolutely key in emails, presentations and meetings. Just How Important Is Proper Grammar When it Comes to Business Presentations? Hope you enjoy! It takes more than just good speaking skills to give a top-notch business presentation. They’re judging you. Always Revise. Sleep on It.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 6, 2016
    [Blog] The Serious Takeaways from Sirius Decisions
    The Serious Takeaways from Sirius Decisions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Serious Takeaways from Sirius Decisions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. As you might expect, SiriusDecisions did not disappoint. The answer?
  • HUBSPOT  |  MONDAY, JUNE 17, 2013
    [Blog] 9 Insider Tips for Native Advertising That Actually Works
    If you’re writing a blog post, don’t mention your company at all. Even if you’re just writing a blog post, it should have a beginning, middle, and end. Check out a blog called AVC.com , written by Fred Wilson, a venture capitalist with Union Square Ventures in New York. Native advertising is all the rage in publishing right now.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 24, 2013
    [Blog] Create an Unstoppable B2B Sales Machine – Part 1
    My blog posts and articles mostly deal with marketing issues. service level agreement (as discussed in other blog posts) will help keep the alignment on track. After all, our main purpose is to create the foundation to enable our colleagues in sales to make their target numbers—or even exceed them! Stay tuned next week for Part 2.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 1, 2015
    [Blog] Guide to Autoresponders Part 3: Follow-Up and Confirmation Emails
    Hop on your favorite social channel and tell us which autoresponders you use. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. For our final post, it’s all about follow-up and confirmation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 14, 2016
    [Blog] The world’s best creativity technique
    OK, some blog post headlines tend to be a little sensational.  OK, some blog post headlines tend to be a little sensational.  Not this one. want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used. But it gets better. This is a technique that is brainstorming on steroids. Always!
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 22, 2014
    [Blog] So, The Underdog is on Top Now?
    appeared first on Marketing Action Blog - Act-On. Yesterday’s release of Forrester Research, Inc.’s It enables companies to make well-informed decisions without spending months conducting their own research. Vendors fall into one of four categories: Leaders, Strong Performers, Contenders, and Risky Bets. Is it our technology? Corporat
  • MODERN B2B MARKETING  |  TUESDAY, JULY 28, 2015
    [Blog] 4 Marketing Analytics That Matter for Driving Higher Revenue
    Marketing Analytics That Matter for Driving Higher Revenue was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Marketing Analytics That Matter for Driving Higher Revenue appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So how do you do it? The Bottom Line.
  • CONVERSIONATION  |  MONDAY, OCTOBER 11, 2010
    [Blog] The “science” of conversion and relevant marketing versus personality, emotion and innovation
    //. The blog you are reading and the site you are visiting is built with HubSpot. know: the site still needs a lot of work but I guess many of you realize that, when you’re working hard for customers, the last thing you (can) care about, is your own site. I’m already happy I can. Click title to read more
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Blog] The Change In B2B Marketing – 4 Rules To Live By
    This article originally appeared on the ANNUITAS blog. According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. Some 85% stated they wanted a vendor with knowledge of their industry. What about the buyer? Think multi-channel.
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 14, 2014
    [Blog] Reasons to Attend the AuthorU Publishing Conference
    Blog content to drive interest and sales. Like you, I’ve had some bad conference experiences. I’ve spent a lot of money to travel and sit in a freezing cold room for days to listen to experts with big egos. Recently I heard of one such speaker who hired people to run to his table at the back of the room in a sign-up frenzy.
  • CAPTORA  |  MONDAY, OCTOBER 5, 2015
    [Blog] Mobile Marketing Considerations for B2B Product & Content Marketers
    The post Mobile Marketing Considerations for B2B Product & Content Marketers appeared first on Captora Blog. This is Part 2 of a two part series, focused on the consumerization of the enterprise; specifically focusing on video and mobile. Video and mobile are two of the biggest drivers of the consumerization of the enterprise.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 26, 2013
    [Blog] Marketing Memories Made at Eloqua Experience Europe [DECK]
    Marketing Memories Made at Eloqua Experience Europe [DECK] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Check out our recap of lessons, quotes, and special moments captured by our attendees. Thanks to our customer community for sharing your photos! We hope to see you this October in San Francisco!
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 7, 2015
    [Blog] Survey Reveals The Best Tone of Voice to Take with Customers
    The study shows that you should always consider their feelings and create support emails that offer a casual yet professional tone. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Blog] My 15 Minutes of Social Media Shame
    My Social Media Slip-Up. I''m five months pregnant with my second kid, and I happen to have a baby blog I started when I was pregnant with my first son. To document my second pregnancy, Sunday night I posted a picture of my growing bump to a page on my blog. You know how they say, "everyone loves a pregnant woman"? This is my story.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 20, 2014
    [Blog] The Biggest Reason WordPress Websites Go Terribly Wrong
    With today’s open source technologies, costs have come down and website owners can more easily update their site, making text changes, adding blog posts and even adding pages. Most of us wouldn’t try to design our own company logo ( although some do – ugh, that can be the subject of another blog post ).
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 9, 2011
    [Blog] The rench in marketing - making way for dyslexics
    About the Author : A features writer, interviewer, and columnist, Wendy Thomas has been published in national magazines, newspapers, e-zines, and blogs. Her current project is to blog about life living with 6 kids and a flock of chickens. What was rare years ago, is now considered a common learning disability. Rather routine. Examples.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 22, 2012
    [Blog] The Net Generation and the future of social media marketing
    What would it look like if your readers could customize their experience with your blog? I saw Don Tapscott speak at SXSW and was inspired to read his excellent book  Grown Up Digital.  Through How has this changed their outlook, their lifestyle, and their expectations of society? Customization. Net Geners make the technology theirs. Tweet.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 25, 2013
    [Blog] What Does Google’s Latest Hummingbird Update Mean for Professional Services Firms?
    In your blog, focus on writing the best and more informative posts possible without getting caught up in keyword cramming. In blogging as in storytelling, specificity brings your content to life. Publish to your blog every week and show Google that you are a credible source that deserves to be ranking. Arguing semantics.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 25, 2014
    [Blog] 4 Ways to Use Data to Determine the Best Time to Cold Call
    But who has time to sit and monitor every competitor’s Twitter handle or blog? Sales Prospecting Perspectives is pleased to bring you a guest post from Cari Zoch , Marketing Manager at Avention , a company that offers real-time, actionable B2B data to deliver 21st century business info, solutions for sales, marketing and research.
  • MARKETRI  |  FRIDAY, AUGUST 10, 2012
    [Blog] Don’t Get Buried Alive: Effectively Curate and Share B2B Content with Scoop.it
    ” If you haven’t, you need to finish reading this blog, shut your computer down, throw yourself onto the nearest La-Z-boy, and turn on TLC because you are missing one of the most mindlessly addicting experiences in all of basic cable. account will bring people into your online space rather than sending them to a third-party blog.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 14, 2013
    [Blog] 5 Copywriting Tips to Enhance User Experience
    According to Joshua Porter on the interface and product design blog Bokardo , “Microcopy is small yet powerful copy. ” Here’s an example given from his blog: 3) Pay attention to information flow. The post 5 Copywriting Tips to Enhance User Experience appeared first on VR Marketing Blog. Making a purchase?
  • CAPTORA  |  MONDAY, AUGUST 24, 2015
    [Blog] Hey Marketing, It’s your SDR Team calling!
    appeared first on Captora Blog. We appreciate the leads, but…. If there were ever two teams that rely heavily on one another for success, it’s Marketing and Sales Development. The marketing team generates the leads, super important right? Then the Sales Development Reps follow up on these nuggets of gold, equally important.
  • WEBBIQUITY  |  TUESDAY, JANUARY 3, 2012
    [Blog] Best B2B Marketing and Sales Strategy Guides and Insights of 2011
    Find out here in some of the best blog posts and articles of the past year offering strategic guidance and insights for B2B marketing and sales executives. And Finally… Future Trends: 2012 Online Marketing & Technology Predictions by TopRank Online Marketing Blog. This evolution has changed life for sales reps as well.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Blog] 4 Strategies To Make Nonprofit Social Media Worthwhile
    Are you one of those nonprofits claiming your constituency doesn’t really do social media, so you don’t really need it? challenge you to a duel! Why so dramatic? Because, because, because, because, BECAUSE! Because of the wonderful things it does! BECAUSE something needs to shake you out of your Dark Ages stupor. BECAUSE there’s […].
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 28, 2011
    [Blog] 5 Ways to Socialize Your B2B Content to Increase Leads and Sales
    They can be Top 10 type guides that are a little meatier than a blog post, or they can be introductory type guides that introduce beginners to a complex topic. Blog Posts. Blog posts are a great way to generate traffic and interest in your products or services, so don’t miss that opportunity to capture leads from them.
  • CAPTORA  |  MONDAY, NOVEMBER 9, 2015
    [Blog] Why Marketing—Not Sales—Is the Best Sales Forecasting Engine
    The post Why Marketing—Not Sales—Is the Best Sales Forecasting Engine appeared first on Captora Blog. Accelerating growth is every CMO’s most fundamental job. But smart marketing executives are now thinking beyond ways to merely drive growth and realizing they are also the best equipped people to forecast it. Clear View to the Future.
  • HUBSPOT  |  MONDAY, OCTOBER 21, 2013
    [Blog] 15 Inspirational Resources to Lift You Out of Your Content Rut
    Quora started out as a Q&A site, but has recently evolved to include blogs and reviews. personally blend my feed with news on my industry with some personal blogs and websites I follow, and I scan them daily to gives think up some pretty good fodder for content. 9) Twitter Feed. Quora’s mission statement ? Need a place to start?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Blog] Playing the online reputation shell game
    How to Blog on WordPress.com Video Tutorial (socialmedia.biz). Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. It’s a surprisingly simple strategy that is both powerfully effective and amazing time-consuming; additionally, like any campaign, it takes time. My name is Chris Abraham.
  • HUBSPOT  |  SUNDAY, JANUARY 24, 2016
    [Blog] The Two-Minute Test That'll Help You Prioritize Your Tasks
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. We all want to be as efficient as possible, but that can be a challenge -- especially if we have an overwhelming to-do list. How do we determine which tasks on our to-do list are most important? Have two minutes to spare?
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 12, 2011
    [Blog] The Fatal Flaw in the Job Description/Resume Process
    Blog articles they wrote. Run their Twitter and blog through Grader.com – a free evaluation tool from Hubspot. Are they on social networks, do they write a blog, do they have recommendations? B2B Lead Generation | A flawed job process. Why doesn’t it work? After all, with so many candidates, we can be very choosy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 2, 2012
    [Blog] The New Market for Social Media Consultants
    Neicole   Crepeau  is the Senior Marketing Manager at Vizit Corporation , and blogs at  Coherent Social Media. By Neicole Crepeau, Contibuting {grow}  Columnist. To date, most social media consultants have focused on helping organizations use social networks for marketing and  customer service. What is social collaboration? Think Yammer.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 13, 2011
    [Blog] Bye, bye B2B Sales Lounge
    But a few months ago the client pulled the plug – telling me they had a plan for the blog. This blog used to publish every weekday. It’s clear they pulled the plug on this blog. We believe blogs are essential. In fact, since we’ve focused all our energy on this blog, it has grown by leaps and bounds.
  • HUBSPOT  |  MONDAY, JANUARY 28, 2013
    [Blog] 8 Ways to Instantly Improve the Quality of Your Marketing Content
    Like this example, for example (har har): This example comes from a blog post, " How to Create an Ecommerce Checkout Experience Shoppers Don't Hate." I was explaining the importance of giving progress indicators to shoppers while they check out, so they can see how many steps they have left to complete. You can view it here. Trust me, I know.
  • BIZNOLOGY  |  MONDAY, DECEMBER 31, 2012
    [Blog] 5 Critical Roles that Need SEO Skills
    Though it is sometimes practiced this way, regular readers of this blog know well that what we call “black hat” SEO is self defeating. If you’re interested, I have documented such an encounter at my other blog, writingfordigital. Photo credit: Wikipedia. This might seem outrageous to one who has not read that post.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] Saucy Tips to Boost Sales via Pinterest
    Score more marketing tips like this by subscribing to the VR Buzz. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Saucy Tips to Boost Sales via Pinterest appeared first on VR Marketing Blog.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 11, 2016
    [Blog] Client Newsletters: Do They Belong in Your B2B Marketing Mix?
    Use a content discovery tool like BuzzSumo or search for specific terms on LinkedIn, Google, and your favorite industry blogs to curate a great list of content for your audience to enjoy. For some, simply sending out emails with current promotions can lead to great click-through rates ( anything over 3.5%) and a decent ROI. Final Thoughts.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 9, 2012
    [Blog] Does Traditional Marketing Still Work?
    As my colleague Caryn Goldsmith comments in my blog post Why B2B Marketers Should Drink the Inbound Marketing Kool-Aid , “While [traditional] outbound marketing is important for brand awareness and helping to establish brand preferences, if the marketer forgets to be there when a sale is most likely, they’ll lose market share.”
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Blog] Sorry Toto. We’re not in NYC any more.
    This blog is more popular than it has ever been. And this blog keeps growing in popularity each and every day. Find New Customers is in Tampa/St Petersburg and  not Long Island, NY. Thank you so much! still get lots of emails from my former life in Long Island, NY. But Find New Customers is now in Tampa/St. Thank you dear readers.
  • SALESFUSION  |  TUESDAY, OCTOBER 20, 2015
    [Blog] Content Doesn’t Have to be One-and-Done – 6 Benefits of Re-Skinning Existing Assets
    With that in mind, you might consider creating a blog post, an eBook, an infographic, a video, a SlideShare and so on based on that same message. Let’s say you write a blog post based on a new white paper — you’ll want to use that white paper as your call to action for readers to explore the topic in more detail. Why stop there?
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 30, 2015
    [Blog] emagine’s Employee Spotlight: Katie Rose
    We want to give you the ability to hear a little more personal side from employees in varying roles at our company, not just what you read from their blog posts. Katie also stopped by our blog earlier this week, check our her post now ! In your own words, what is your job description? like to say we help put out fires.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 5, 2013
    [Blog] Why Marketing Made Simple TV beats the pants off Find New Customers
    We love to read your comments and appreciate those who share our blog posts on social media. This blog recommends the great WordPress hosting of WPEngine. Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). Let’s examine those.
  • CAPTORA  |  TUESDAY, APRIL 5, 2016
    [Blog] Why Maximizing Tech Time to Value is Often Overlooked
    The post Why Maximizing Tech Time to Value is Often Overlooked appeared first on Captora Blog. Researching, vetting, budgeting and resourcing for new technology to achieve business goals can be complex. For marketers with an ever-expanding toolset to evaluate and consider, that job gets increasingly harder. What can you sacrifice?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Blog] The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders
    The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [Blog] The thieves have been vanquished
    Last fall, Find New Customers was shut off when a small CRM company in Florida called A p l i c o r who had purchased our popular website and blog domains of findnewcustomers dot net and fearlesscompetitor dot com refused to return them and flipped a switch. No website, no blog and no email. We went dark on August 3, 2010.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Blog] A Look Inside Mashable’s Evolution [Interview]
    It’s this notion of pre-emptive evolution that has long impressed me about tech-turned-modern-lifestyle blog, Mashable. The company could have easily enjoyed its perch atop the tech blogosphere until it was disrupted -- the way it disrupted the lumbering, firewalled, pre-social blogs that preceded it. Change is always difficult.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 12, 2015
    [Blog] 5 Tips to Creating a Sense of Urgency in Your Writing and Emails
    Use a Clear, Direct Call-to-Action It doesn’t matter how well written your email, blog or social post is if your readers don’t know what you want them to do. Send emails with a sense of urgency using VerticalResponse – It’s free up to 1,000 email contacts. © 2015, VerticalResponse Blog. ” 2.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 24, 2011
    [Blog] A Better Way to Do Demand Generation – Outsource It! (via )
    A couple of earlier blog articles tell the story: 7 out of 10 businesses say high quality leads is their top challenge (MarketingSherpa) Outsourced lead generation gives 43% better results than in-house. Put these together and it tells a great … Continue reading → Demand Generation
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 8, 2016
    [Blog] The Fans Awaken: What Star Wars Can Teach Marketers
    From my perspective, these are some of the key elements that Disney incorporated for the fans that contributed to the success of the new Star Wars movie, and can help you build your brand : (Warning: This blog contains SPOILERS). 1. And they did just that. Consistency. Did Disney just ruin the original Star Wars trilogy? In my opinion, no.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Blog] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    Put the presentation on your website and blog. You can embed your presentation on your website or blog to encourage more views. Get more social tips and tactics by subscribing to the weekly VerticalResponse email newsletter. © 2015, VerticalResponse Blog. SlideShare. SlideShare averages 60 million unique visitors a month.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 11, 2013
    [Blog] What Marketers Can Learn From The “Breaking Bad: Alchemy” iBook
    What Marketers Can Learn From The “Breaking Bad: Alchemy” iBook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Heisenberg has returned. Tactically, modern marketers can learn a great deal from the brand’s engagement initiatives.
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 3, 2013
    [Blog] Marketing Resolutions for 2013
    The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Produce a video in the first quarter of 2013 and post it on YouTube. Enhance your design skills.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 24, 2012
    [Blog] 4 Reasons to Get Recommendations on LinkedIn First
    Here are more some helpful resources: Chris Brogan’s blog entry Elements of a Good LinkedIn Recommendation. Ask your customers for testimonials and recommendations on LinkedIn first. Then you can repurpose them for your print pieces such as one sheets and for your website. Please tell me you are connected to your customers! ).
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 14, 2011
    [Blog] B2B Marketing: Content Mills… …really?!
    OK! I get that the blog abandonment rate is 95%! It’s haaarrrd to think of messages to Tweet! …And that you need content to improve search engine performance and attract visitors to your website. But what happens when those visitors actually read the content on your site? Definition of Mill. www.merriam-webster.com).
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Blog] 7 Examples of SaaS Companies with Exceptional Marketing
    Pictures of the billboard showed up on Twitter, Tumblr, FAIL Blog (in the “Wins” category), and the coveted TechCrunch. Countless blogs mention the service, organizations rave about how much it’s helped them organize tasks quickly and easily, and how cost-effective it is. One of its main advertising channels is blogging.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 5, 2015
    [Blog] You have a new match! Online dating tips for the B2B inbound marketer
    For marketers, this means creating regular quality content such as a company blog. Companies that blog generate 67% more leads per month than those that don’t, and 82% of marketers who blog on a daily basis acquired a customer from it. Back on the market or going to market? Hot tips from Earnest! It’s as much about what you say.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 19, 2013
    [Blog] Just Because It’s Content, Doesn’t Mean It’s Good
    One look at most agency blogs will reveal they haven’t got the slightest idea how to produce meaningful content that anybody wants to read, let alone use as an inducement to buy something. It must have been about June when Linda called. “Do you know a good B2B writer?”, ” Not true. They went freelance.
  • WEBBIQUITY  |  THURSDAY, APRIL 5, 2012
    [Blog] Best Local SEO Guides, Tips and Tactics of 2011
    Google Places Citations: 5 More Tactics to Earn Links for Your Local Business by The Daily SEO Blog. Optimizing Your Google Places Page by The Daily SEO Blog. While the web is worldwide, search is often local. Optimizing for local search has its own unique content and link-building considerations. by AllBusiness. ** 5 STARS.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 21, 2013
    [Blog] How to Create an Effective Small Business Advertisement
    Share away in the comments! © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How to Create an Effective Small Business Advertisement appeared first on VR Marketing Blog. ”).
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 22, 2011
    [Blog] Slip on the Shoes of Your B2B Sales Team
    Let us know in the comments below if you have found other sales-related blog posts that felt comfortable to walk around in. from Partners in Excellence blog. from Inside View blog. from Inflexion Point blog. from ifridge kitchentalk blog. Many B2B companies have a wide chasm between sales and marketing.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Blog] How to engage bloggers down the long tail
    It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 13, 2011
    [Blog] A Painless Guide to Planning a Marketing Budget
    Just click this link to subscribe to our award-winning blog and you won’t miss out on articles, infographics, videos and more. Painless Guide to Planning a Marketing Budget is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. used to be a member of the “dread it” crowd. Sure, that’s a lot of work.
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