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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 8, 2014
    [Blog] Five unusual podcasting tips from the trenches
    With the exception of an introductory blog post, we do literally zero to ignite our work. With the exception of an introductory blog post, we do literally zero to ignite our work. Tom Webster and I have just completed our one-year anniversary of The Marketing Companion podcast. Limit complexity. Entertainment value. The lesson?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 14, 2011
    [Blog] Who Goes to Eloqua Experience?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. Breakdown of attendees by title.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 31, 2013
    [Blog] How a Welcome Email Can Boost Your Business
    For example, encourage the customer to watch a video, read a blog post, check out related items, register his or her new product, fill out a profile on your company site or direct them to other helpful resources. The post How a Welcome Email Can Boost Your Business appeared first on VR Marketing Blog. Act like a human.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 13, 2012
    [Blog] Which Metrics Do Most Marketers Rely On? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jennifer Horton | Tweet this Measurement is often a main reason that many clients cite for investing in marketing automation. Yet, when the rubber meets the road, too many organizations end up  shying away from the metrics that matter.
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 12, 2012
    [Blog] When It Comes to Your Marketing Leads, Quality and Quantity Count
    Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers need to track lead quality as well as lead quantity. Marketing is a numbers game, right? Fill up that pipeline and increase sales! Not exactly. It is important to track the quality of your leads.
  • LOOPFUSE  |  THURSDAY, SEPTEMBER 9, 2010
    [Blog] LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
    LoopFuse Integration for Drupal 6.x released September 9th, 2010 by Richard Murdock We’ve had several requests for better LoopFuse integration with Drupal CMS version 6.x. LoopFuse has heard the call and has released an initial 6.x version of the “ LoopFuse Integration ” project. You can follow any responses to this entry through the RSS 2.0
  • AD YOUR COMMENT HERE  |  MONDAY, AUGUST 16, 2010
    [Blog] 5 Ways to Increase Engagement With Your Content
    recently wrote this guest blog post for EditMe , a wiki where regular people build websites. Whether it’s in the middle of a blog post or at the end, or as part of a conversation on a social networking platform, a question forces your reader to pause and think about what’s being discussed. Image via CrunchBase. Is it you?
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog] 9 Reasons Your Emails Get Rejected
    Save these kind of updates for your blog or social…or for a phone call with your mom. Reasons Your Emails Get Rejected was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. As with dating, a lot can go right in an email. Your email might appeal to their needs and build a lifelong relationship. Again.
  • SALES CHALLENGER  |  MONDAY, JUNE 11, 2012
    [Blog] Can You Say What Your Key Account Strategy Is?
    That question (and the title of this blog post) comes from the title of an article published by the Harvard Business Review back in 2008 by David Collins and Michael Rukstad.  We’ll address those questions in future blog posts.  You’d think that investing in our best customers would lead to easy growth.  What does that mean?” 
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Blog] 7 Habits of Remarkably Charismatic Marketers
    Here's how to get started: Write interesting blog posts to drive visitors to your website and establish your company as thought leaders in your industry. Those view counts on your blog articles will increase as people realize how great your content is -- but only if your content is consistently great. love those people. awesome.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 22, 2012
    [Blog] The Net Generation and the future of social media marketing
    What would it look like if your readers could customize their experience with your blog? I saw Don Tapscott speak at SXSW and was inspired to read his excellent book  Grown Up Digital.  Through How has this changed their outlook, their lifestyle, and their expectations of society? Customization. Net Geners make the technology theirs. Tweet.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 12, 2011
    [Blog] Delivering Return On Marketing – What’s Your ROI?
    Aside from those examples, we need to show hard results and make sure EVERY marketing program has a sound business case or ROI.  Or as this  Annuitas Group blog post stated recently, “we need to resolve to measure our marketing in terms of revenue.”. This post originally appeared on  The Annuitas Group’s Blog. You will make bets.
  • MARKETING ACTION  |  FRIDAY, JANUARY 11, 2013
    [Blog] Social Media Is Driving Customer Service Expectations
    The post Social Media Is Driving Customer Service Expectations appeared first on Marketing Action Blog - Act-On. Did you know that 59% of consumers say they would switch brands for better service? And that 50% of consumers give a business just one week to respond to a problem before dropping the company? Watch the video.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Blog] Growth Hackers And The Marketing Wake Up Call
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” . ” .
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 13, 2013
    [Blog] How to Survive Dreamforce on a Budget: Leave Your Company Card at Home [Infographic]
    How to Survive Dreamforce on a Budget: Leave Your Company Card at Home [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Dreamforce is right around the corner – next week, in fact! Are you ready? But let’s face it: San Francisco is expensive! Come visit us at booth 1501 in the expo hall.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 24, 2014
    [Blog] 4 Things You Should Know About Canada’s Anti-Spam Legislation
    If you are not currently doing this, you can use an email sign up form to collect permission-based subscribers on your website, blog or social media networks. Get the VR Buzz delivered daily to your inbox. © 2014, VR Marketing Blog. On July 1, 2014, Canada’s anti-spam legislation (CASL) will go into effect.
  • HUBSPOT  |  TUESDAY, JULY 2, 2013
    [Blog] How to Ease Your Sales Team Into Social Sales
    Although salespeople have grown comfortable with the use of LinkedIn as a sales tool (more on WHY later), they seem to avoid blogging like the plague. Why not include their number of blog comments? Recommendation: Ask them to write a blog post about why they joined their company. And Twitter? Even poorer adoption.
  • MODERN B2B MARKETING  |  SATURDAY, SEPTEMBER 15, 2012
    [Blog] 13 Famous (and Must-See) Marketers at Dreamforce
    Founder of Copyblogger and CEO of Copyblogger Media and Editor-in-Chief of top 5 marketing blog  (Adage Power 150). Author of the blog “Web Strategy” and Industry Analyst on Customer Strategy and a Partner at Altimeter Group. Colin Powell.  And who can forget the Red Hot Chili Peppers?  What makes them big name?  Why famous?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Blog] 11 LinkedIn Marketing Gems You're Missing Out On
    Guest blogging, that's what it means. If you're having trouble keeping your blog fed, the top experts on LinkedIn Answers are the people to reach out to. Ask them to take some of the most common questions they answer, and write a post for your blog on that topic. 277% more effective , in fact. LinkedIn Answers. Group Statistics.
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 2, 2013
    [Blog] Is Social Selling in Need of Sales Enablement?
    Many of them maintain blogs for their companies. In my last post I wrote about some of the ways Marketers could benefit from LinkedIn in relation to the report Jill Konrath and I released recently, Cracking the LinkedIn Sales Code. The fact that only 4.9% of the 3,094 survey respondents are identified as Top Sellers is a wake-up call.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 16, 2012
    [Blog] 5 Fundamental Sales Lessons from March Madness History
    Subscribe to the blog today ! Fundamental Sales Lessons from March Madness History is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Shawn Cook | Tweet this March Madness is here, that time of year when 64 college basketball teams battle it out for the NCAA Division I Championship in April.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 8, 2010
    [Blog] HUG2010 - Inbound Marketing Practioners Unite
    Customer stats since January 2010: 61,000 blog articles. 24,000 blog subscribers. Negative things on people's blogs about you can ultimately be positive-if you engage. Write 1500 word blog posts to get to first page of Delicous. Don’t be ashamed to deny an obvious advertising blog comment. Twitter followers.
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 8, 2011
    [Blog] Service Firms that Generate Online Leads Grow Faster
    SEO, blogging and web analytics were considered the most effective online tools. Evidently that’s not the case. recently read a post on the PRSA Newswire about a study that was just completed by Hinge Marketing on 500 service companies that used online leads as part of their lead generation strategy.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 26, 2012
    [Blog] 4 Ways Social Can Enhance Your Marketing Campaigns
    Leverage Your Blog Your blog can provide a personal voice for your campaign.  Brands that use blogs effectively generate more leads at a lower cost than brands that don’t.  According to Hubspot, companies that blog generate 88% more leads per month than those who do not. Social is changing marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 2, 2012
    [Blog] The New Market for Social Media Consultants
    Neicole   Crepeau  is the Senior Marketing Manager at Vizit Corporation , and blogs at  Coherent Social Media. By Neicole Crepeau, Contibuting {grow}  Columnist. To date, most social media consultants have focused on helping organizations use social networks for marketing and  customer service. What is social collaboration? Think Yammer.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Blog] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    And it''s about more than writing blog posts and setting up landing pages and generating leads. To learn more about marketing automation misconceptions, check out this post on the HubSpot blog: " 5 Dangerous Myths About Marketing Automation.". The following is an excerpt from our new guide, Inbound Marketing MythBusters. Email is dead.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 15, 2014
    [Blog] If I were the King of Facebook …
    Content Shock blog post. Content Shock blog post. Complaining about Facebook has become one of the web’s favorite spectator sports. But if you were the king of Facebook, what would you do to fix it? Well, Tom Webster and I decided to do something about it. Impossible you say? How much personal information is too much?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 10, 2013
    [Blog] What Is Sequential Content, and How Will It Help You Generate More Leads?
    blog series is a great example of sequential content. What is Sequential Content? Sequential content is any type of content that has a chronological structure. In marketing, there are several types of sequential content you might use: How-to articles that give readers a series of steps to follow to achieve a desired outcome.
  • HUBSPOT  |  SUNDAY, MARCH 2, 2014
    [Blog] Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week
    In this blog post , you will learn the five aspects of an awesome business card. In this blog article , discover five tips to writing a standout resume as well as examples of resumes for the 10 most popular marketing positions. How to Write a Blog Post Every Single Day. Marketing can be extremely difficult. SEO inbound sales
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 12, 2013
    [Blog] Week in Review: April 12
    How to blog like you mean it by our own @suddenlyjamie. Do you know how to use it to make your blog a more vital and valuable part of your content marketing mix? Have spring fever? Want to try something new? For some great inspriration, check out favorite posts from the week. What else do you have to add? by @JayBaer.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 14, 2013
    [Blog] The Cost of Delaying Marketing Automation
    Re-use old blog posts. The Cost of Delaying Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller You’re not a marketer if things aren’t hectic and your organization isn’t busy. But don’t let the delay go on too long. Objection. The more you put in, the more you get out.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 18, 2012
    [Blog] Are Complaints the Biggest Social Media Traffic Drivers?
    wrote a blog post about some of the most appalling service I’ve ever received. But a blog post lasts forever. It would be easy to think that a post like this is what my readers are looking for; after all so many were supportive and others new to my blog shared their experience of Virgin’s customer service.
  • MARKETING INTERACTIONS  |  SUNDAY, JULY 11, 2010
    [Blog] Do You Plan For The Content Experience?
    Content is not just about an email send, or a blog post, or a white paper, or a Tweet. Content marketing is not just about getting people to read (likely scan) one piece. What's important is what happens next. What kind of ripple did your content cause for them? Did you introduce new ideas compelling enough for them to play with?  
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 5, 2015
    [Blog] 50 Summer Subject Lines + Tips to Write Sunny Subject Lines
    Check this out: 50 All-Time Great Retails Subject Lines. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Are you preparing for summer? AtoZPetGroomers: Your dog needs a beach body too.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2012
    [Blog] Week in Review: February 17
    How to Use the Power of Frameworks to Write Compelling Blog Posts by @pushingsocial. If you're going to spend time blogging, you may as well do it right & make it count. Perhaps you're gearing up to celebrate President's Day. Or you're anticipating school vacation next week. "
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 13, 2015
    [Blog] Driving Engagement and Conversion with Marketing Apps
    In the coming months, tune in to this blog where you will see use cases describing in detail how Modern Marketers are taking advantage of AppCloud to drive success. So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. Hitting the Open Road. Data Partners.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Blog] Confessions of a “Type A” Blogger
    Guest blog for others, promote tweets, mention and follow thers, link to good content – and do it often! Follow her on Twitter @Taryn44 |and through her blog,  SoMeffect. A guest post from {grow} community member Taryn Erickson. Then, I read “ The Go-Giver &# – which forever changed my attitude as a Social Media strategist.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 13, 2011
    [Blog] A Painless Guide to Planning a Marketing Budget
    Just click this link to subscribe to our award-winning blog and you won’t miss out on articles, infographics, videos and more. Painless Guide to Planning a Marketing Budget is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. used to be a member of the “dread it” crowd. Sure, that’s a lot of work.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 8, 2013
    [Blog] 4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
    If your team drinks, lies, and deceives this much, you’re probably in trouble. . 4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. You want someone like Don to lean on for consistently creative ideas.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 9, 2009
    [Blog] TechValidate: Marketing Content that Writes Itself
    Without a consistent stream of compelling, original, relevant information to offer, landing pages fail to convert visitors to leads, blogs wither, and lead nurturing [.]. What single hurdle keeps B2B marketers from achieving the best possible results from inbound marketing, social media, and lead nurturing?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Blog] The Future Of Digital Marketing
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. Storytelling and the battle for customer attention. What defines good content?
  • LEADERSHIP  |  TUESDAY, APRIL 29, 2014
    [Blog] Spring Clean Your Top 5 Social Media Channels
    Your Blog: Make it uniquely interesting and distinctive. It’s easy to curate ideas and content from different places and offer it on your blog just to maintain frequency of posting. Your company blog must have a recognizable and impressive voice that the audience not only wants to hear but also feels compelled to react and respond to.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, APRIL 7, 2010
    [Blog] Wake up and Send More Email
    Review your website and other sources such as blogs and previous campaigns and look at ways that content can be repurposed (I talk more about this here: The Recession is Here - Time to Become an Eco-Marketer ). In today’s B2B purchase process, the marketer is no longer in charge. See: Ready to Welcome Your New Leads? Social media highlights.
  • SAZBEAN  |  TUESDAY, AUGUST 23, 2011
    [Blog] Consider This: 24/7 Access, Work, and Social Media
    Who says blogging has to be all about having definitive answers? The emergence of social business and social media often presents more questions than answers, or new considerations and conundrums that we haven’t faced before. One of the social media conundrums that the social media world has presented revolves around *access*.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2011
    [Blog] How to Generate Links that Tweet [Free Tool]
    One of the easiest ways to get your latest blog post or content offer to explode is by getting your audience to help share the content with their networks. From here, go to your blog post or Thank You page, add in your favorite "Tweet This" icon, and use the link from above as the desination. Well, until now. Photo Credit: eldh.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 2, 2010
    [Blog] Google and Bing reveal that social influence drives search engine results
    In a blog post at SEOmoz , both Bing and Google confirmed that links shared through Twitter and Facebook have a direct impact on search rankings — and that the social influence of those tweeting the links impacts the organic search results. Bing:  We do look at the so cial authority of a user. Google:  Yes, we do use it as a signal.
  • EMARKETING STRATEGIST  |  TUESDAY, JUNE 22, 2010
    [Blog] How to Use HARO for Publicity & More! (Part I)
    On his blog, Peter Shankman assures us that HARO will remain a free service and that “We’ll have a kick-ass infrastructure, which will allow us to grow HARO better than ever before. Media outlets can include major print publications, well known websites and blogs, book authors and lesser known websites, blogs and social networks.
  • HUBSPOT  |  MONDAY, APRIL 25, 2011
    [Blog] How to Break Through the Clutter on Social Media [Marketing Cast]
    There are so many blogs and social media channels out there, why should I start another one? “The reason you should do another one [blog post, tweet] is because you have something interesting to say,” notes David Meerman Scott. The sheer volume of existing Twitter feeds and blogs could sound like clutter, David says.
  • SAZBEAN  |  FRIDAY, JANUARY 17, 2014
    [Blog] eCommerce Customer-Centric Sites with Great Design
    Men Shopping for Clothing Accessories (Photo credit: epSos.de) When your entire business is riding on the success of your website to make sales, you have to go beyond a pretty design. Marketing and customer-centric designs don’t have to be contrary. Great marketing is all about what the customers want.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 15, 2014
    [Blog] Your checklist for “safe” Influence Marketing
    In the eyes of the law, a tweet holds the same legal weight as a blog post: if you can’t fit a necessary disclosure into your tweet, you shouldn’t encourage influencers to use Twitter. How many posts are expected, on which networks, and how many full-fledged blog posts must each influencer produce? Explain how.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 18, 2013
    [Blog] New Book: Introduction to Inside the Buyer’s Brain
    We are introducing Hinge's new book, Inside the Buyer's Brain: How to Turn Buyers Into Believers, in a video blog post. Check out the video above where Lee Frederiksen, Managing Partner, highlights some of the significant gaps between buyers and sellers of professional services that we've uncovered from multiple research studies.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Blog] 5 Ways to Create More Touchpoints with Email
    She’s written for NewsCred, CMO.com, Forbes, Tablet Magazine, and The Jewish Journal of Los Angeles. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Your social media pages are one example.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 6, 2011
    [Blog] 7 Awesome Email And B2B Social Media Integrations
    Instead it has to be part of an overall inbound marketing strategy that includes search engine optimization, blogging, email marketing, marketing automation , and other strategies. blog post about the offer should go up that day and social media messages about the offer should be shared throughout the day. Data is powerful.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Blog] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. “Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 21, 2009
    [Blog] Eight lessons I’ve learned from Twitter
    I’m writing this blog as a way of accepting a challenge from my friend Venessa Miemis.  Later that day she wrote a comment on my blog – she was a student trying to learn from me and she was disappointed that I turned out to be a smug elitist. My assumption was that she was spamming me or worse.  This is the NEW networking.
  • BIZNOLOGY  |  TUESDAY, AUGUST 11, 2015
    [Blog] Social media content discovery and curation for the win
    The real beauty of the SOCi platform is that either you or someone in your group who is especially gifted in the research department can search as deeply and as specifically as you like, need, or have time for, across news and blog content, of course, but also across Facebook as well, which is a real boon. You’re kind of screwed.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Blog] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
    Expecting your CMS, marketing automation and CRM system to perfectly integrate out of the box is like expecting Microsoft Word to write your next blog post. If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. finest problem-fixers. Stay above the fray. Listen to your gut. Earn it.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [Blog] The Importance of Multimedia in A/E/C
    Check out our latest video blog post above where we review The Importance of Multimedia in A/E/C. Go beyond standard content and get involved in video and social to take your firm to the next level. For more multimedia tips, download our free Social Media Guide for Professional Services below. On Twitter or Facebook?
  • THE EFFECTIVE MARKETER  |  FRIDAY, JANUARY 7, 2011
    [Blog] What Makes a Great Creative Brief? « The Effective Marketer
    And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. Blog at WordPress.com.The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief?
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 21, 2014
    [Blog] Google Releases 2 New Algorithm Updates: Payday Loan 2.0 & Panda 4.0
    Sign up for the free VR Buzz. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. Now, let’s get down to business! Update #1 : Payday Loan 2.0.
  • CLIENT BRIDGE  |  MONDAY, MARCH 14, 2011
    [Blog] Balance Your Social Media Strategy
    You need to add "Steak", in the form of blog posts, whitepapers, presentations, and other, "meatier" content. Using them in an integrated fashion is key. (If you tweet 20 times a day, you should have just blogged). The Main Meal: Your Blog is an Central Platform, Use it Judiciously. Your blog is your master archive tool.
  • MARKETING EDGE  |  MONDAY, JANUARY 7, 2008
    [Blog] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. God, no!
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blog] 25Tools
    Blogging in plain English. Search. 25Tools. Community for the 25 Tools Programme. My Page. Members. Forum. Groups. Videos. Members. View All. Jane's E-Learning Pick of the Day. online clocks. Jumpcut. Rich Chart Live. Need any advice or support? Zoomii Books. Moreâ?¦. Latest Activity. Sidonie Pichard joined 25Tools. Videos. View Videos.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 12, 2014
    [Blog] Social is Coming: If Social Networks Played the Game of Thrones [Infographic]
    Author: Maggie Jones There’s only one episode left in the fourth season of Game of Thrones , but as fans of the HBO series know well, a  lot  can happen in a single night of viewing (Red Wedding, anyone?). If you’re marketing on social , the rises and falls to power on  Game of Thrones  are all-too familiar. Infographic Social Media
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 25, 2014
    [Blog] 4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]
    Must Haves To Enhance Your Marketing Analysis Strategy [New Guide] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Eloqua | Tweet this Are you reporting on the right information to support your organization’s efforts, and more importantly, maximized experiences with your brand?
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 16, 2012
    [Blog] The Leadership Gap in B2B Marketing
    But when I look across the social landscape, how many CMOs are active on twitter, blog or engage directly with customers on digital channels? And yet much of the B2B Marketing conversation is still on generating leads. This is why I believe we have a leadership gap in B2B Marketing today. Change is coming to B2B Marketing. Are you ready?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Blog] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Blog] The 10 Habits of Highly Effective Inbound Marketers
    good blog article published today is better than a perfect blog article published next week. - Sam Mallikarjunan. 2) They have their ego in check. It''s very easy to get lost in the list of items you need to get through to execute on inbound marketing -- blog posts, offers, social posts, emails, etc., but focus is critical.
  • THE FORWARD OBSERVER  |  WEDNESDAY, DECEMBER 5, 2012
    [Blog] What B2B Marketers Can Learn About Social Media From The US Air Force
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who adopt top-flight social media policies and best practices can lift their profile, generate better quality leads and grow their business. Because of limited understanding and skill sets, many B2B companies have not fully embraced social media. Air Force.
  • MARKETING GENIUS BLOG  |  MONDAY, SEPTEMBER 13, 2010
    [Blog] Monday Marketing Term: Multi-Channel Visitor Tracking
    While I based this scenario on an online ad, it’s relevant to all marketing channels– social media, press releases, blog posts, even offline ads. So we can all agree that knowledge is king. But knowledge without context is pretty much useless. But what does all this data mean and how can you harness it to market smarter?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 12, 2015
    [Blog] 4 Ways to Unleash Marketing Creativity at Work
    You will be surprised how many new blog, campaign, or content ideas you will have by the end of a week or a month. 2. Author: Libby Estell Marketing demands creativity. But the need for productivity often gets in the way. In fact, one study found that 80% of employees feel pressured to be productive rather than creative. the Post-It Note.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 15, 2012
    [Blog] Are You Walking a Sales Pipeline Tightrope?
    More B2B sales tips will come straight to you, if you subscribe to our blog. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Matt Lohman | Tweet this One of the famous Wallenda’s will be back on the highwire tonight, this time crossing over Niagara Falls. that magic number is missed.
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 8, 2013
    [Blog] 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI
    Because we love our Blog readers, you’re invited to get an advance copy of   Keeping it Clean – 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI by clicking here. It covers email best practices, targeting and segmentation, and sales and marketing alignment, and will be released in the next couple of weeks.
  • JUNTA 42  |  SATURDAY, JANUARY 24, 2015
    [Blog] This Week in Content Marketing: Why is Marketing Still Subservient to Sales?
    How Content Marketing Is Bringing Together Sales and Marketing Teams (10:36): A new post on Salesforce.com’s blog makes a compelling case for sales and marketing teams to learn to work together more closely — a case that Robert and I have been championing for years. This week’s show. Content Marketing in the News. million views.
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Blog] 5 Future-proof Ideas For Your Website
    About 50,000 new blogs are created to get stacked on top of the 150 million+ that are already out there. blog post can last for years. This post was the blog version of “The Future of Websites,” a presentation given by Andrew on September 15th for the  Association Media & Publishing  “Lunch and Learn” series.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 1, 2015
    [Blog] 3 Simple Steps To Buyer Centricity
    This article originally appeared on the NewsCred blog. By NewsCred Brand Strategist Caitlin Domke. Last month, over 450 B2B marketers gathered in Scottsdale, AZ, at the Content2Conversion conference to hear from industry leaders and experts on how to optimize content to reach the right audience. Marketing Must Focus On Customer Value. Learn.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Blog] 13 Solutions to Your Most Common Landing Page Problems
    Create more blog posts to promote your landing page. If you have a decent blog readership, you can try including more calls-to-action leading to the landing page throughout your content and/or create more blog posts featuring those same calls-to-action. Check out this blog post. They''re one page with one form. right?
  • KEO MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Blog] Google Becomes Part of New Alphabet Company
    In an official announcement on the Google blog, Larry Page revealed that he and fellow Google co-founder Sergey Brin have created a new company, called Alphabet. This new entity will be comprised of a collection of companies, including Google. This move seems intended at least in part to help Google return to its roots.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Blog] 87 New (Really) Marketing Automation Stats
    It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%). Not at all.
  • THE FORWARD OBSERVER  |  MONDAY, JUNE 23, 2014
    [Blog] How Long Does Inbound Marketing Take to Reach Success?
    Artillery B2B Marketing Blog > The Forward Observer Are you interested in inbound marketing but worried about how long it will take to start working? Content (regular blogging, ebooks, videos, webinars, etc.). The more blog posts you have, the more leads you will get. Results are not immediate but they are long term.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 1, 2010
    [Blog] Podcast: Industry Interview with Jim Lucy-Electrical Market
    Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. Blog at WordPress.com.Jim has been with Electrical Wholesaling for 28 years and has a good pulse on what’s happening in the industry. You can listen to the entire interview here. Highlights include: Is there light at the end of the tunnel?
  • SAZBEAN  |  TUESDAY, MARCH 22, 2011
    [Blog] Conversation, The Missing Piece of Most Social Media Marketing
    The same goes for responding on social media.  If someone posts on your Facebook page, comments on your blog, or sends you a reply on Twitter, you better respond if you want that person to listen to what you have to say going forward. Most companies are pretty decent at self-promotion. Using Facebook, Twitter, LinkedIn, etc. Probably not.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 7, 2011
    [Blog] How important is real-time data? It’s all relative
    Use Facebook Data to Unlock Consumer Affinity When I started this blog back in 2006 Facebook was. The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority? What about marketing and advertising?
  • B2B LEAD BLOG  |  WEDNESDAY, JUNE 20, 2012
    [Blog] Filling the Page (Purposefully): Great Ideas for Content Creation
    Imagine my delight when I found a blog post from a wonderful marketer named Heidi Cohen that not only provided a healthy list of ideas for content creation, but also threw in a few nuggets of wisdom Chris Brogan – just for fun. For the rest (26 of them, I might add) visit Heidi’s blog. That post is here. Love this one.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 27, 2015
    [Blog] The 4 Emails Retailers Should Send for Mother’s Day
    Contact Wendy at WendyBurt@aol.com. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post The 4 Emails Retailers Should Send for Mother’s Day appeared first on VerticalResponse Blog.
  • CK'S B2B BLOG  |  THURSDAY, MARCH 18, 2010
    [Blog] B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Unless You No Longer Want Their Money, This Means That YOU Must Change, Too.
    Long-time readers and colleagues well understand that when data is published which vindicates what I've long been saying, blogging, writing, WOMming, tweeting, nudging and all-out urging of B2B marketers. The forums they used included: one-on-one discussions; Blog postings; discussion forums and tweets. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 8, 2010
    [Blog] Social media success story: Marketing a medical practice
    Blogging. Dr. Reath keeps patients current by blogging on hot topics in plastic surgery. Recent blog posts include: New “Bridalplasty” Show: Bad TV. Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues. eBook.
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 16, 2010
    [Blog] Inbound Marketing Bounce Pass: 5 Tips to Creating Inbound Links
    Good ways to do this include blog posts, white papers, eBooks and profiles. Guest posts – Do you frequently read blogs relevant to your website? If so, offer to write a series of blog posts for the owner, and ask for some links in the published post in return. Very few blog owners will refuse free and unique SEO content.
  • MARKETRI  |  WEDNESDAY, AUGUST 22, 2012
    [Blog] The Top 3 "Back to School Tools" for B2B Marketers
    It can also help generate great ideas for blog posts. Google Reader allows you to reduce the time and effort needed to regularly check web sites for updates, since it allows you to subscribe to your favorite blogs / thought leaders and “pull” content at your preference rather than receiving "push" notifications.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 9, 2012
    [Blog] Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions
    Blog posts to highlight knowledge of the subject matter(s), create thought leadership and provide direct interaction between readers and in-house experts such as engineers. A Value Proposition plays an important role in differentiation, which in turn affects lead generation. These work best for middle of the sales funnel (MoFU).
  • BLOG MY CALLS  |  TUESDAY, SEPTEMBER 4, 2012
    [Blog] Research: Big Companies Slower to Adopt Social Media
    We heard about the study on Mark Schaefer's grow blog. He does a great job on the blog and we highly recommend subscribing to it and reading it regularly. For some reason (and entire blog posts could certainly be written about this subject) these large companies do not view Facebook and/or Twitter as useful marketing tools.
  • SAZBEAN  |  THURSDAY, MAY 10, 2012
    [Blog] When to Post on Facebook, Twitter, Tumblr for Maximum Effect
    The best time to post content with a link on Twitter is 1 to 3 p.m. EST Monday to Thursday. Over on Facebook, between 1 and 4 p.m. mid-week is the sweet spot, while Tumblr users are more likely to click after 4 p.m. and especially on Fridays. How can these networks be so different? News & Notes
  • HUBSPOT  |  FRIDAY, JULY 27, 2012
    [Blog] Facebook Launches New & Improved Recommendations Plugin for Websites
    it's right down there on the sidebar of this very blog. The new Recommendations Bar is also social plugin you can install on your website or blog to help website visitors discover new articles based on what other people in their network are reading and sharing. Will you install Facebook's new Recommendation plugin on your website/blog?
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 25, 2011
    [Blog] Finding and leveraging your market’s key influencers
    In his post on Junta42’s Content Marketing Revolution blog, Joe Pulizzi ticks off a few reasons… It can help drive your social media execution. OK, you were intrigued by my title, but now I hear you wondering, “Why is this important?”  Well, the short answer is that it’s not just important… it’s vital. It can [.].
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Blog] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Back to Basics: What is Marketing Automation and Why Do I Need It Now? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team.
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Blog] Is social media effective for B2B lead generation?
    Examples that come to mind include David Meerman Scott , speaker and author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly , and Joel Comm , the Internet entrepreneur, speaker and author of Twitter Power: How to Dominate Your Market One Tweet at a Time.
  • WRITTENT  |  MONDAY, OCTOBER 7, 2013
    [Blog] The 15 Most Life-Changing Editorial Calendar Tools
    Your ideas for blog posts are laid out in calendar form, and can quickly be dragged and dropped to rearrange when your scheduling changes. Plus, communicating with your team members about blogs, eBooks, and other marketing materials  is as easy as commenting on a Facebook status. Google Docs. image credit: Shareaholic. Kapost. DivvyHQ.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 14, 2015
    [Blog] The Dos and Don’ts of Marketing Warfare
    Subscribe to the VR Buzz for weekly marketing tips and advice delivered straight to your inbox. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The Four Strategies. Do speak to the right market.
  • JUNTA 42  |  SATURDAY, JANUARY 31, 2015
    [Blog] This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On
    Everything You Need to Know About Sponsored Content (15:00): The Moz Blog recently published a comprehensive guide to sponsored content, which walks readers through its history and its pros and cons, and presents an in-depth analysis of publisher pricing. You can read a detailed storytelling profile about Jaeger on the eConsultancy Blog.
  • MARKETING INTERACTIONS  |  TUESDAY, JUNE 22, 2010
    [Blog] Webinar Q&A: How to Build an eMarketing Strategy to Drive Sales
    Some examples include: Using Twitter to pull prospects back to articles on your website or posts on your blog. Guest posting on another blog in your industry with a link back to yours. Commenting on other blogs on relevant topics (creating back links to your blog). Someone has to monitor for Step Backs. Any tips?
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