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  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 21, 2014
    [Blog] 8 Holiday Fundraising Tips for Non-Profits
    Create a blog post or a video that highlights one person’s story. Send your holiday and end-of-year fundraising emails for free with VerticalResponse. © 2014, VerticalResponse Blog. The post 8 Holiday Fundraising Tips for Non-Profits appeared first on VerticalResponse Blog. Tip #1: Share stories. All rights reserved.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2012
    [Blog] What Stephen Hawking Can Teach You About Social Media Marketing Strategy
    If your book isn’t quite ready, then start a blog. While you might not have an action figure made of you and your animated doppelganger might not be designed by Matt Groening, you can still “appear” on TV by filming short videos and posting them on your website, blog and video sharing sites like YouTube. Speak and travel. Be published.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 29, 2011
    [Blog] Social Media Marketing Tips for 2011: How NOT to Spread Yourself Thin
    Twitter reposts your tweets to Facebook, and Wordbooker reposts WordPress blog entries. 5. Today’s guest blog post is from Annie, a social media addict who blogs for HomeLoanFinder, the premiere free Australian-based tool that allows to easily compare best home loan rates. It’s 2011.  Budget your time. Double up.
  • VOLACCI  |  FRIDAY, JANUARY 3, 2014
    [Blog] How to Market with Video in Drupal
    Include keyword-optimized links to blog posts, your contact page, and information about your company’s products and services to maximize the chance that you get conversions off of the video. For help getting your Drupal site set up for SEO,  contact us  at Volacci, or read our blog for more  Drupal marketing  tips and trips.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 27, 2011
    [Blog] 5 Lessons to Learn Early in Your Marketing Career
    Lessons to Learn Early in Your Marketing Career is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus. Geeta Sachdev. 2.
  • MARKETRI  |  FRIDAY, AUGUST 3, 2012
    [Blog] 5 Ideas B2B Firms Can Use to Prepare for A Mobile Future
    Mobilize your blog. One I've tried out is called Conduit. I'm still in the testing stages, but, in a short period of time, I was able to create an app of our company blog page. Personally, when I download apps for blog pages, I'm definitely more likely to check in often than if I have to remember to go on to a Web site. 3.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Blog] 4 Truths Healthcare Providers Need to Know About Content Marketing
    know you were hoping you’d leave this blog post with an easy, straightforward roadmap to achieving dozens of gratifying comments and glowing reviews overnight, but that’s not going to happen. From website copy to blog posts, properly targeted owned content will shape your brand’s reputation. Healthcare marketing isn’t easy.
  • SYNECORE  |  THURSDAY, SEPTEMBER 19, 2013
    [Blog] From Strings to Things: A Quick Primer on Semantic Search
    For example, if I wanted Knowledge graph and other semantic search engines to really recognize this blog as a discrete “entity” unto itself, I could go through the bother of executing a full schema markup for “blog,” which I must say is pretty darn comprehensive. Smarter Search Engine. Adieu, Keywords. It’s Social, Too?
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Blog] Content Marketing Objectives And KPIs
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators). Share of Conversation.
  • MARKETING INTERACTIONS  |  MONDAY, JANUARY 25, 2010
    [Blog] The Focus for Content Marketing is Not Format
    Format (white papers, articles, blog posts, video, case studies, etc.) "I want 2 blog posts, 3 successive articles for our nurturing program and have Sam go see Doug in R&D and gather some stats to back up our assertions. I'm getting a lot of questions these days about content marketing. Thank you one and all!
  • MARKETING INTERACTIONS  |  THURSDAY, APRIL 8, 2010
    [Blog] How to Use Cliffhangers in B2B Marketing Content
    This can be a series of articles, videos, webinars or blog posts based on a theme or topic of interest to your prospects. presented 3 components that should be incorporated into your content to help you build engagement and progression with your prospects. After all, your content has a job to do, right? Cliffhangers.
  • HUBSPOT  |  MONDAY, NOVEMBER 22, 2010
    [Blog] 5 Quick Fixes To Get Your Website Found
    Start a business blog. Blogging is of the utmost importance for a couple of reasons: A. Each time you create a blog post, another page is created. Blogging is yet another chance to create content around long-tail keywords. The same question has been asked repeatedly on our website optimization webinars.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Blog] How to Decrease Your Website's Bounce Rate [Infographic]
    Blogs: 70-98%. How sticky is your website? Are your visitors hanging around, or are they bouncing right off the page? Lucky for you, there''s a metric for that. If visitors bounce, it suggests they either didn''t find what they were looking for, or the page wasn''t user-friendly. Check it out! How to Decrease Your Bounce Rate. analytics
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 9, 2013
    [Blog] LinkedIn Goes All in with Content
    Let us know in the comments! © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post LinkedIn Goes All in with Content appeared first on VR Marketing Blog. Channels. Pulse. Enter Pulse.
  • WRITING ON THE WEB  |  MONDAY, MARCH 17, 2014
    [Blog] How to Research Content for Your Expert Ebook
    In this blog post I share how I do content research, but what I know is limited to my own areas of expertise: leadership issues, health topics, and topics on the brain and psychology. Blogs and online news sites (Huffington Post, HBR, AllTop, etc.). The field of online research methods is new and expanding rapidly. Crowd sourcing.
  • HUBSPOT  |  MONDAY, NOVEMBER 8, 2010
    [Blog] Why You Should Link to Your Competitors - A Lesson from Yahoo
    This could be in the form of: Sharing interesting blog articles written by your competitors. Writing responses to a competitor's blog article (and not simply arguing with their point of view). Allowing your competitors to write guest posts for your blog. Why would you? And yet, that's exactly what Yahoo did at its start.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 29, 2013
    [Blog] Let’s Hang! Use Google+ Hangouts as an Innovative Marketing Tool
    Share away! © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Use Google+ Hangouts as an Innovative Marketing Tool appeared first on VR Marketing Blog. Wanna hangout? All rights reserved.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Blog] 8 Ways to EARN Media Attention Instead of Buying It
    With the declining effectiveness of traditional channels and an increasing trust in 'earned' media , businesses should not only attract traffic through inbound channels like blogging and social media, but also by actively seeking opportunities to garner attention from media, the press, influencers, and bloggers. Don't have a lot of data?
  • BIZNOLOGY  |  TUESDAY, MAY 1, 2012
    [Blog] Your followers care about you, but do you care?
    Over the course of a couple days, my Klout score went from 65 to 67 because my mother died. Not Not because I had some sort of amazing Klout-gaming strategy but because I have been honestly and openly sharing my grief at the sudden loss of my mother on Google+ , Twitter , but mostly on Facebook. But, it is like a mirror, right? Zits and all.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 19, 2010
    [Blog] Thought Leader Interview #10 – the Leadsloth Jep Castelein
    Blogs and content sharing are critical elements like websites and the LeadSloth blog is very popular. You can then start creating content and blog posts that match their interests which makes you a valuable and trusted resource. We help increase marketing’s impact on the bottom line. This is not an overnight change.
  • BIZNOLOGY  |  THURSDAY, JUNE 2, 2011
    [Blog] My Interview with Webdagene in Oslo
    As part of the publicity run-up to that event, I did a Twitterview last week with Kjell-Morten Bratsberg Thorsen that was just published in the blog for NetLife Research, the sponsor of Webdagene. Image via Wikipedia. The introduction is in Norwegian, but my part is in English, so check out my interview with Webdagene in Oslo.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Blog] What Sales Wants From Marketing (Besides More Leads)
    From your industry expertise and blog content, to your lead intel and analytics, your sales team values the competitive advantage that you provide. Within one hour, the CMO emailed the sales rep with an explanation that could be handed down to the prospect, and also offered to write a blog post on the subject in the near future.
  • SAZBEAN  |  WEDNESDAY, JUNE 6, 2012
    [Blog] How Businesses Can Increase Word-of-Mouth Recommendations
    We referenced some of the data from previous installments of the survey in an earlier post on this blog about how to accumulate more online reviews for your local business, but the data from this installment of the survey focuses on consumer recommendation behavior for local businesses. Do People Ever Recommend Your Type of Business?
  • HUBSPOT  |  WEDNESDAY, JUNE 9, 2010
    [Blog] 4 Tools for Better Facebook Marketing
    Networked Blogs -- Have a corporate blog and looking for an easy way to connect it to your Facebook page? Networked Blogs is a Facebook blog directory. By setting up an account, you have the option of automatically posting your blog articles to your Facebook business page. Networked Blogs is a free application. 4.
  • VIEWPOINT  |  TUESDAY, APRIL 30, 2013
    [Blog] PowerViews with Jamie Turner: Mobile Marketing Leads the Way
    Blog: www.60secondmarketer.com. I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Blog] The Power of Word of Mouth Marketing & How You Can Do It
    The Power of Word of Mouth Marketing & How You Can Do It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Power of Word of Mouth Marketing & How You Can Do It appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But How Do You Do It?
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [Blog] B2B Marketing Predictions For 2011
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). The brand is back, baby! We
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    [Blog] HubSpot May Only Be 6, But Our Marketing Software Is Way More Mature
    So not only do you find them in SEO-focused apps like Keywords , a tool that helps you identify your best search terms, and Pages , a report that diagnoses SEO shortcomings on your site, but you also get as-you-type SEO suggestions in our blogging tool and a report on how many customers you've generated through search in our marketing analytics.
  • INBLURBS  |  THURSDAY, FEBRUARY 2, 2012
    [Blog] How Word-of-Mouse can Drive Revenue for your business
    What kind of ratings on rating sites, product reviews in their network, the brands communication from a blog, video, social media, press, etc. The influence of user generated content on purchase decisions is increasingly growing. User generated on-site content created by internet users includes reviews, comments, stories and questions.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 15, 2013
    [Blog] Sales Prospecting Perspective Weekly Recap - Week of March 11, 2013
    In the past, I blogged about their State of Marketing Data 2013 benchmark report and this week they announced a new tool for marketers. Laney Pilpel led off our week of blog posts discussing branding and she identified three ways ways to use teleprospecting in your organizations branding efforts. Now, on to this week's recap.
  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Blog] Why Social Selling is Like Dating: How to Find a Relationship that Works
    Now you can start with a tweet or retweet, a follow, a LinkedIn request, or a blog post comment. Check out Act-On’s free toolk it : The post Why Social Selling is Like Dating: How to Find a Relationship that Works appeared first on Marketing Action Blog - Act-On. Think about it. As salespeople, we need to remember this.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 5, 2015
    [Blog] Marketers Rejoice! Emoji Marketing is Here
    Emoji Marketing is Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers Rejoice! Emoji Marketing is Here appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. and obtain access to a whole new set of emojis. Ok, first the obvious, they’re fun.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 23, 2013
    [Blog] Trash talk: 5 business lessons from a 10-year-old entrepreneur
    You can connect with Ryan on  Google+  or  visit his blog  Content Warfare. By Ryan Hanley, {grow} Community Member. In my small hometown, Thursday was recycling day. Every Wednesday night the town folk would collect all their bottles and cans and walk them out to curb in a blue recycling bin to be picked up the next morning. Trash talk.
  • WRITTENT  |  SUNDAY, NOVEMBER 16, 2014
    [Blog] 7 Ways to Spot Epic Copywriters for Your Site
    Not just a website, but one that is active (check out the blog), was obviously professionally developed, and makes you feel confident about procuring their services. If you run a search on their name, you might come across guest posts, blog comments, forum discussions, etc. Need some web content for a landing page? Image source.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 11, 2014
    [Blog] How to Build Your Social Media Audience from the Ground Up
    For more social media tips, get the VR Buzz. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. But, you’ve got to start somewhere. Growing Your Audience on Facebook. Promote your Page. 1.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 16, 2012
    [Blog] The Leadership Gap in B2B Marketing
    But when I look across the social landscape, how many CMOs are active on twitter, blog or engage directly with customers on digital channels? And yet much of the B2B Marketing conversation is still on generating leads. This is why I believe we have a leadership gap in B2B Marketing today. Change is coming to B2B Marketing. Are you ready?
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Blog] Making Cents of Inbound Marketing: An Interview With HubSpot's CFO
    They had a great blog and YouTube videos that I learned a lot from. I’m not sure they were the least expensive, but they sounded like they knew what they were doing -- so I ended up buying a zipline from them. Blogs and other content you create, on the other hand, are assets you own that have a long shelf life. Here’s a great example.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 15, 2013
    [Blog] Cntrl-Alt-Delete- Reboot Your Business and You – @mitchjoel on Marketing Made Simple TV
    To learn more about Mitch, please visit the amazing TwistImage blog. In this premiere episode of Marketing Made Simple TV, @mitchjoel , President of the digital marketing agency TwistImage , the author of the new book, Cnrl-Alt-Delete – Reboot your Business and You  sits down with show host Jeff Ogden. Mitch Joel.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 18, 2013
    [Blog] Marketing Made Simple is truly “Must Watch” TV this week! A very special guest.
    Buffer Premiering at noon ET at this blog and all over the internet is the biggest Marketing Made Simple TV show ever! Featuring @GuyKawasaki. Guy Kawasaki. About Guy Kawasaki. Guy Kawasaki is co-founder of  Alltop.com , an “online magazine rack” of popular topics on the web, and a founding partner at  Garage Technology Ventures.
  • B2B MARKETING TRACTION  |  MONDAY, OCTOBER 17, 2011
    [Blog] What Do I Spend on My Marketing Budget? Part 1
    Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Business owners and marketing managers often ask how to figure out what their marketing budget should be. Here’s a classic marketing consultant answer: “ It depends. The Science of Calculating Your Marketing Budget.
  • LEADER NETWORKS  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Blog] Why You Shouldn’t Outsource Social Business Activities
    The Conversation Agent blog suggests that social outsourcing only makes sense when the CEO doesn’t have the time or interest to engage using the social channel. There are many good posts on the need for brands and organizations to run their own social media activities. Way back in 2009, Entrepreneur Magazine tackled this knotty topic.
  • THE B2B RESEARCH BLOG  |  TUESDAY, JUNE 12, 2012
    [Blog] It’s all about the lead
    Marketing still plays second fiddle to sales in B2B organisations. . Past readings of the B2B Barometer survey reveal that up to 60% of B2B marketers agree with this statement and the latest survey published in June 2012 confirms it. . Fair enough.  After all, few brands have buyers queuing at their door so ‘hunting’ revenue has to be a key focus.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 5, 2013
    [Blog] Sales Prospecting Perspectives Weekly Recap - Week of July 5, 2013
    AG Salesworks released a new guide on Tuesday called “ How to Train Your Inside Sales Team to Stay Organized. ” In Tuesday’s blog post, we offer a preview of the kinds of tips you’ll be able to read in that guide, which offers advice for managers who want to encourage their inside sales teams to be more organized. Happy fourth of July!
  • THINK PENNY PACKER  |  WEDNESDAY, JUNE 27, 2012
    [Blog] Writing Content: Three Things You Need to Know
    What I said was that even though there are thousands of great blog posts and articles providing good advice on marketing communications, I [.]. I was talking to a small gathering of marketers the other morning and I got carried away and started ranting about poorly written content (I’m known to do that, probably too often).
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Blog] Infinite Scrolling: What to Consider Before Implementing It on Your Site
    Google gave advice on SEO best practices in a detailed blog post by Webmaster Trends Analyist John Mueller. We''ll go over the highlights here, but since this could be its own blog post, I highly recommend checking out the blog post for more information. Again, refer to the blog post for a more detailed explanation.
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Blog] Your Master List of Low-Hanging Marketing Fruit
    On every blog post you publish, on every web page you create (except for landing pages), in webinars, speaking presentations, within downloadable content like ebooks, on your social media pages. Spend the extra few minutes to make that chart or graph more visually appealing or to select a truly compelling image for your blog post.
  • SAZBEAN  |  TUESDAY, FEBRUARY 19, 2013
    [Blog] 7 Simple Improvements to Increase Website Lead Generation
    One of the ways to do this is through blogging, but you could also build the content on your website with things like videos, how-to articles, product specifications, answering frequently asked questions, that sort of thing. Hopefully your website is doing more than just looking pretty (it does look good, right?).
  • HUBSPOT  |  FRIDAY, MAY 3, 2013
    [Blog] Yes, You Can Be in the News Business, and Here's How
    This means going beyond the ordinary meat-and-potatoes content found on most corporate blogs. Your company is full of interesting people with great stories to tell, so why not generate news on your own rather than waiting for the local newspaper or some industry blog to discover how great you are? And why not? How Intel Does It.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Blog] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    Twitter followers, Facebook fans, LinkedIn followers, blog subscribers), comments, retweets, Likes, shares, clicks, traffic, leads… and so many more.  These are a great way to show that all the content, blogging, linking, and social outreach is actually impacting the bottom line.  But be careful about measuring activity, not results.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] Content Curation, No Longer a Buzzword
    And think outside the blog post, curated newsletters sent monthly as a wrap up to a month, or short – “This is what you need to know this week” can do the trick as well. Content curation has gone from buzzword to mainstream tactic that content marketers have implemented regularly in their marketing strategies. Show Clear attribution.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [Blog] The thieves have been vanquished
    Last fall, Find New Customers was shut off when a small CRM company in Florida called A p l i c o r who had purchased our popular website and blog domains of findnewcustomers dot net and fearlesscompetitor dot com refused to return them and flipped a switch. No website, no blog and no email. We went dark on August 3, 2010.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Blog] 5 Online Marketing Tips Every Financial Advisor Should Know
    With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. Her passion for educating women to become financially literate is evident in her blogging, speaking engagements, and consulting work.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 23, 2011
    [Blog] Thought Leadership Interview #11 – Jeff Chamberlain of Aprimo
    Blogs and content sharing are critical elements like websites and MarketingStudio blog  is very popular. Now content is being delivered in blogs, videos, podcasts, webinars, ebooks, and “how to” documents to name a few.  Consider blogging as a part of your content engine. Who is Jeff? TGI) with his wife, Dana. Thanks!
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 12, 2011
    [Blog] Delivering Return On Marketing – What’s Your ROI?
    Aside from those examples, we need to show hard results and make sure EVERY marketing program has a sound business case or ROI.  Or as this  Annuitas Group blog post stated recently, “we need to resolve to measure our marketing in terms of revenue.”. This post originally appeared on  The Annuitas Group’s Blog. You will make bets.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 8, 2011
    [Blog] A Terrible Prospecting Email Example
    As we pointed out in this blog article “ The Current State of B2B Demand Generation “, most companies still use email as their main lead generation tool. Lead Generation Companies | How NOT to Prospect Using Email and Video. So how well they use email is critical. This example shows how NOT to do it. What’s wrong with it?
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 23, 2013
    [Blog] The Only B2B Content Marketing Battle Map You Need
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who map their content moves with the same thoroughness and precision as Stratego players can increase awareness, generate business opportunities and get more bang for their marketing buck. The best content marketing battle planning begin with developing buyer personas.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, JANUARY 19, 2011
    [Blog] The two biggest B2B marketing campaign essentials.
    This quick, readable NextMark blog — 16 Tips to Direct Mail Marketing Success by David James of Bethesda List Center — includes these two recommendations and all the right steps that go between. The opportunities are great. The risk of failure even greater. START: Establish the right target market.
  • HUBSPOT  |  TUESDAY, APRIL 16, 2013
    [Blog] Why We Are Proud to Be a Boston Company Today
    Before we return to our blog''s regular content, we wanted to take a moment as a company to express our sincere condolences to everyone impacted by yesterday''s tragedies. The Boston Marathon has long been an event that celebrates human triumph. Yesterday ended very differently. The events of yesterday will not define who we are as a city.
  • HUBSPOT  |  FRIDAY, JULY 22, 2011
    [Blog] BREAKING: Google+ Profile Images Now Appearing Beside Search Listings
    Have a link that includes rel="author me" in your blog article. If you have a blog you should start using "rel=me" tags right away to have your Google+ profile image appear next to your resutls in an effort to make them more social and better stand out on the page. This is a dramtic change to Google's classic results page.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 3, 2013
    [Blog] Secret Sauce: 8 Tips from Demand Generation “Master Chefs”
    Secret Sauce: 8 Tips from Demand Generation “Master Chefs” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Sam Boush , founder and President of Lead Lizard , a marketing automation agency in Portland, Oregon.
  • MARKETING ACTION  |  THURSDAY, MARCH 27, 2014
    [Blog] How (and Why) to Use Social Media Meta Tags (Part 2 of 2)
    Google Plus can use meta tags in Articles, Blog, Book, Event, Local Business, Organization, Person, Product, and Reviews categories. You could, for example, share a blog post about an event you’re hosting, and link right to the registration form. Bernadette Coleman also has this helpful walkthrough to offer on Moz’s official blog.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 22, 2010
    [Blog] Self-life Marketing Stories - um, maybe you should write one
    Last week I wrote a post for a writers' blog on Memoirs and how when someone out there tells you you should write a book about your life, well, maybe you shouldn't. features writer, interviewer, and columnist, Wendy has been published in national magazines, newspapers, e-zines, and blogs. However. You are the expert. Did you keep it?
  • BIZNOLOGY  |  MONDAY, MAY 11, 2015
    [Blog] Increasing engagement in content marketing
    But if your idea of this is adding, “Let me know what you think in the comments” to your blog posts, you may want to reconsider your approach. Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people. Start with the Basics.
  • SAZBEAN  |  TUESDAY, JULY 29, 2014
    [Blog] Find the Funding You Need to Market Your Business
    That figure could be split between brand development efforts such as creating content for websites and blogs and the costs of marketing campaigns, advertising and events. The Small Business Administration suggests small businesses with revenues under $5 million allocate up to 8 percent of those revenues toward marketing. Get Creative.
  • VOLACCI  |  MONDAY, DECEMBER 16, 2013
    [Blog] Book Review: Social PR Secrets by Lisa Buyer
    Leave comments on stories and blogs. Newsle: Newsle tracks friends and alerts you when they''re mentioned in news articles and blog posts. Like this: * Set up Newsle: Newsle tracks friends and alerts you when they''re mentioned in news articles and blog posts. Getting Social with the Media. Share their stories. Ben here.
  • INBLURBS  |  THURSDAY, JUNE 14, 2012
    [Blog] 5 Ways How To Gain A Huge Profit From Facebook Sponsored Stories
    Start a corporate blog and create and share content in social media like Facebook in which your audience is interested in. 2. We all heard about facebook ads. Rumors out there stated that paid ads in facebook do not work. And also there have been rumors that Facebook ad revenue decreases. Ok, rumors are one thing and facts are another!
  • B2B MEMES  |  THURSDAY, AUGUST 9, 2012
    [Blog] The Loneliness of the Digital Content Creator: Validating Your Work
    But its subtle and ironic effect on us as writers, it seems, has been to make us more lonely. I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. Not so in the blogging era. In the analog era, says Joel, writers didn’t have this problem.
  • CHRIS KOCH  |  FRIDAY, MAY 14, 2010
    [Blog] Six ways that marketing needs to lead the organization in social media
    We need to create an idea engine within the organization to help SMEs come up with things to Twitter and blog about. We’re also seeing directors of community— Jeremiah Owyang tracks these people on his blog. Social media creates the need for marketing to lead within the organization. Now what do we mean when we say that? Research.
  • HUBSPOT  |  MONDAY, FEBRUARY 10, 2014
    [Blog] 9 Tips From the Greatest Viral Content Genius on the Planet
    For the past two years, he''s worked at Gawker, one of the world''s biggest blogs. Not bad for a guy with no background or training in journalism and who started out by simply creating his own blog to post funny videos about cute cats and other crazy stuff. "It''s the best job in the world," he says. "I get paid to have fun.".
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Blog] Forget Football: This Tool Determines Which Ad Is Winning the Super Bowl
    Called the "''Big Game'' Brand Showdown," this tool shows the top 10 brands based on sentiment and number of Twitter, blog, and forum mentions throughout the game. I''ll admit it: I don''t really care about watching the Super Bowl. The game feels slow, and I usually have work the next day. and I''m not alone. Yep, that''s a lot of data.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 15, 2013
    [Blog] Your Facebook Company Page: How to Show Posts by Others
    found some helpful blog posts when researching this issue: How To Display Posts By “Others” On Your Facebook Page by Frithjof Petscheleit, Tweet4OK- provides easy-to-watch video. If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Change is good. Change is good.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Blog] The Evolution of the Sales Role
    More Sales Change Blog Posts: Stop Being Scared of Change When Managing Your Inside Sales Team. Sales Prospecting Perspectives is pleased to bring you a guest post from Sean Jones, business writer with a primary focus on the marketing sector. In the age of the tweeting refrigerator , salespeople are transitioning.
  • B2B MARKETING TRACTION  |  TUESDAY, SEPTEMBER 18, 2012
    [Blog] What Does Your Marketing Say about Your Company?
    Do you have a company blog? Marketing says a lot about a company. But, it’s not just what you say, it’s also what you do that tells your story. Some business owners get an ego boost from their clever ad or marketing campaign, designed by a clever ad agency. But today there’s more to the story. Does your marketing add value?
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Blog] Content Strategy Ain’t Just For Large Companies
    Write a blog post. In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. talked about how every business needs a content strategy – it is not just for large companies. also answer the question of whether content marketing is just another term for marketing.
  • MARKETING ACTION  |  MONDAY, DECEMBER 31, 2012
    [Blog] Top Ten 2013 New Year’s Resolutions for Marketers
    Reduce the amount of time you spend creating content by reusing and recycling blog posts, webinars, and white papers. Hear that low hum of excitement in the air? It’s 2013 coming at us, a whole new year full of bright and shiny opportunities. Here are Act-On’s Top Ten Resolutions for Marketers for your success in the new year: 1. Save money.
  • CONTENT MARKETING TODAY  |  THURSDAY, DECEMBER 29, 2011
    [Blog] A Powerful, Visual Business Development Strategy: Explore adjacencies
    Written by Chuck Frey on his “Mind Mapping Software Blog” Grow your core business by looking for adjacent markets, technologies or areas of focus where you can expand. The diagram above depicts the Mind Mapping Software Blog as the center of my content universe. Via Scoop.it – Content Marketing Now.
  • THE EFFECTIVE MARKETER  |  TUESDAY, APRIL 3, 2012
    [Blog] 6 Content Marketing Channels Missing From Your Plan
    Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan. 1. Customize the message for each department. The Forgotten Content Channels.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 18, 2013
    [Blog] Top Content Marketing Challenges, Benchmarks, and KPIs
    Top Content Marketing Challenges, Benchmarks, and KPIs is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this As buyers navigate the research and sales processes independently, marketing organizations have realized the need for more sophisticated engagement strategies.
  • CRIMSON MARKETING  |  TUESDAY, MAY 21, 2013
    [Blog] What in the Heck Is Co-Marketing?
    Some forms of co-marketing to consider are: - Blog articles. Co-marketing is a term not often used, and most often misunderstood. It’s really another way to talk about relationship marketing. In a co-marketing partnership, both companies promote a piece of content or a product, and share results of that promotion with each other.” 
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 6, 2014
    [Blog] Advice from a Social Pro: Engaging with Your Community [VIDEO]
    Subscribe to the VR Buzz. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Advice from a Social Pro: Engaging with Your Community [VIDEO] appeared first on VR Marketing Blog.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2011
    [Blog] 3 Characteristics of Successful Modern-Day Press Releases
    About once a month, as I trawl public relations blogs, discussion groups, and Twitter streams, I’ll run across the assertion, “The press release is dead.” This is a guest post by Sarah Skerik, PR Newswire’s vice president of social media, and the author of Unlocking Social Media for PR. ” Is this true?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Blog] 4 Keys to Cooking Up Great Marketing Habits From Breaking Bad Creator Vince Gilligan
    Keys to Cooking Up Great Marketing Habits From Breaking Bad Creator Vince Gilligan is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this “Tread lightly.”. But his fate stood the test of time and, as Gilligan puts it, “Jesse got away from it all.”.
  • NUSPARK  |  SATURDAY, MARCH 9, 2013
    [Blog] Custom Reports: Measuring Lead Generation Conversions with Google Analytics
    You can measure back links from SEO, guest blog links, social media sites, banner ads on enewsletters or websites, etc.  Outcome:  Determine what sources drive visits and conversions; analyzing banner ads, email, social media sites, traffic from directories or guest blog activity, and more.  . Visits. New and Returning Visits.
  • B2BBLOGGERS  |  THURSDAY, JUNE 7, 2012
    [Blog] Use Storytelling for Powerful B2B Web Content
    company blog allows you to expand your story even further, providing an ongoing conversation with customers that encourages comments, feedback and connections. Regular blog posts keep customers updated on how your story is unfolding every day. Customers are looking for solutions to problems from companies they can trust. Your company.
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Blog] What Life in Modern Marketing Looks Like: 13 Personal Stories
    Sometimes I am in at the office early and working on a blog post or a visual presentation. then those weekend blog posts are written well in advance of publication. What is life in modern marketing like? According to work done by Scott Brinker , there are over 1,876 vendors in the marketing technology space alone. er, borrowed ?
  • MARKETING INTERACTIONS  |  TUESDAY, SEPTEMBER 22, 2009
    [Blog] 23 Reasons Why Content Marketing Fails
    Launching a blog to talk about your products. I've seen some strange things happen to content. In an effort to help you get the most out of your B2B content marketing efforts, I thought I'd shed some light on the kind of stuff that can derail your attempts to gain the attention of your prospects. What have I forgotten?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, OCTOBER 20, 2008
    [Blog] 100 Cool Things You Can Do With RSS " Accredited Degrees
    While reading news and blogs has been a traditional use for RSS feeds, there are also tons of fun ways to use these feeds. Blogs. Find your favorite blog and read it in your reader every time it’s updated rather than visiting the site waiting for updates. Ping other sites when you update your blog with this easy RSS feed.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 16, 2008
    [Blog] 100 Cool Things You Can Do With RSS
    While reading news and blogs has been a traditional use for RSS feeds, there are also tons of fun ways to use these feeds. Blogs. Find your favorite blog and read it in your reader every time it’s updated rather than visiting the site waiting for updates. Ping other sites when you update your blog with this easy RSS feed.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Blog] My 15 Minutes of Social Media Shame
    My Social Media Slip-Up. I''m five months pregnant with my second kid, and I happen to have a baby blog I started when I was pregnant with my first son. To document my second pregnancy, Sunday night I posted a picture of my growing bump to a page on my blog. You know how they say, "everyone loves a pregnant woman"? This is my story.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2011
    [Blog] 6 Killer SEO Copywriting Tips From @Copyblogger
    He runs Copyblogger.com , an awesome copyblogging, copywriting, and SEO tips and tricks blog that frequently makes the AdAge Top 150. Where to find inspiration for blog posts. Not formatting your blog posts correctly. What have you learned from Brian's copywriting and blogging advice? Brian is CEO of Copyblogger Media.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 2, 2014
    [Blog] 3 Steps to Help You Find the Best Time to Send Email Messages
    Here at Act-On, we used testing to determine that email with a summary of Marketing Action blog posts performed better on Saturday than Friday. Busy people don’t always have time to read longer blog posts during the week, and getting caught up over the weekend is how many of us deal with our overscheduled days. Friday? Forget it.
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Blog] Selling is Easy! (If You Get the Right Support)
    Inbound marketing takes things a step further by using blogs, articles and video content to build up a set of resources that will attract people interested in the services a company offers. Could you make your sales process as easy as 1, 2, 3? As far as I am concerned there are 3 main stages to a sale: Prospecting activity (cold calling).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 15, 2011
    [Blog] 5 Reasons Face-to-Face Events Still Rule in Europe
    Reasons Face-to-Face Events Still Rule in Europe is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this The rumors of the physical event’s demise are greatly exaggerated. At least in Europe. Sure, we’ve seen a shift in event marketing strategy away from the ‘big shows’ in Europe.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 23, 2013
    [Blog] 8 Steps To Build A Content Hub That Converts [Slides]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Today’s B2B buyer is overwhelmed with more information than they could ever consume. The last thing they want is to read your product-centric content. Preparing To Build Your Content Hub.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Blog] What PR Pros Can Learn from The Huffington Post
    The blog’s hiding-in-plain-sight genius involved a nose for water cooler conversation and an eye for resultant keyword searches. Dayman was quoted in a dozen articles – and interviewed for many more – on this landmark development.  He was quoted in the All Things D blog.  He was highlighted in The Financial Times.  It worked.  Reddit.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 10, 2013
    [Blog] How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]
    How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this We always give marketers props for wearing many hats – rightfully so. Pay close attention to your email marketing metrics.
  • B2B LEAD BLOG  |  MONDAY, NOVEMBER 10, 2014
    [Blog] Messaging Masters: Ensuring Everyone Gets What They Need
    Sirius Decisions Messaging Blog Posts. Marketing messaging can mean a lot of things. Positioning Statements, Message Maps, Taglines, Mission Statements and more fall into the Messaging category. Let’s start with Positioning Statements –. It’s used to help focus strategy so that we ensure we are addressing our target personas key problems.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 12, 2013
    [Blog] How B2B Companies Can Avoid Marketing on Lowest Price
    Artillery B2B Marketing Blog > The Forward Observer B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability. But in fact, the reverse is true. This company knows my business and brings me new ideas. gross margin. impact scores.
  • NUSPARK  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Blog] Good statistical summary of the importance of lead nurturing
    Post imported by Google+Blog. Good statistical summary of the importance of lead nurturing. Embedded Link. Reasons You Can’t Afford to Ignore Lead Nurturing | B2Bbloggers.com. statistics that show if you’re not taking advantage of lead nurturing, you’re losing customers and revenue, and very quickly. Created By Daniel Treadwell.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Blog] A lesson from the Muppets: amazing content will drive sales
    This past Sunday my wife and I decided to see the matinee showing of “ The Muppets. ” I won’t give you a movie review; there are people who do a better job of that on other blogs (although I approve of Rotten Tomatoes’ rating ). What I will do is share what a business can learn from the Muppet experience. Start writing! Call Tracking Fun
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