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  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [Blog] B2B Marketing Predictions For 2011
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). The brand is back, baby! We
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, JANUARY 14, 2011
    [Blog] Sorting through content curation options
    Further, you have the expertise to provide valuable commentary on changes occurring in that area.  But you don’t have the capacity to publish frequently enough to get more than fleeting attention in today’s information-overloaded business world.  So you are thinking about curating third-party content to  combine with your own pieces. 
  • WRITTENT  |  THURSDAY, MAY 9, 2013
    [Blog] Current Inbound Marketing Trends: 10 Things You Didn’t Expect
    Further analysis into the types of companies most likely to employ blogs, social media and email marketing revealed that some of the world’s sharpest groups of professionals, marketing agencies, were the most likely to employ inbound tactics, at 73%. 2.  Blogging Has a Wonderful ROI. Inbound is so hot right now. Organic Search Rules.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Blog] 7 Email Newsletters We Actually Like Getting in Our Inboxes
    Hacker News, a site that aggregates top news in the tech and startup worlds, may not send an email that everyone reading this blog would love to click on, but it sends an awesome roundup of top stories every day that we could emulate in our own marketing. This isn''t great for you, your metrics, or your company''s success. email marketing
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Blog] [Video] The Rise of Social Selling
    It also includes other user-created content like Twitter, blogs, YouTube and Facebook. Have you heard the term "social selling" yet? If not, brace yourself. It's the way of the future. So what is it? Basically, it starts with social media -- which is simply user-created content. Your LinkedIn profile is a great example. Making connections.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 26, 2013
    [Blog] Making the Social Connection an Emotional Connection – guest post by Jeffrey Hayzlett
    This blog recommends the great (and very fast) WordPress hosting of WPEngine. by  Jeffrey Hayzlett , Global Business Celebrity, Bestselling Author, Sometime Cowboy. Every CMO needs to read this post, as Jeffrey has tips for you. You can also watch Jeffrey Hayzlett on Marketing Made Simple TV too using the underlined link or his photo.
  • JUNTA 42  |  SATURDAY, JULY 18, 2015
    [Blog] This Week in Content Marketing: Upworthy’s Big Move Combining Content and Data
    Mark Duffy from Digiday’s Copyranter blog takes on this popular, but often-misunderstood marketing term. So claims a new University of Pennsylvania study recently cited by Mark Schaefer on his GROW blog. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • GREAT B2B MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Blog] Creating an Effective B2B Marketing Machine
    ” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing. As opposed to the usual collection of marketing and sales activities, the idea of a machine is to create momentum at every part of the process that leads to a predictable and consistent flow of revenue. We refer to this as being “coin operated.”
  • HINGE MARKETING  |  TUESDAY, JULY 7, 2015
    [Blog] 7 New Rules in AEC Marketing
    Identify the most opportune phrases through keyword research, and then sprinkle these phrases organically throughout the copy on your website and the content on your blog. Instead, showcase how you’ve solved problems through blog posts and how you’ve helped clients through case studies. What are the new rules? Provable.
  • VERTICAL RESPONSE  |  SATURDAY, SEPTEMBER 28, 2013
    [Blog] What’s New Weekly: Cool Spoiler App and Durable External Battery [VIDEO]
    We also share one of the most stylish and durable external batteries we’ve ever seen from Kickstarter darlings, Zendure. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. All rights reserved.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 24, 2012
    [Blog] Have You Used Social Media to Enhance Your Events?
    Collect your speaker’s blogs all in one place and create a dashboard of their latest posts. Everybody does some sort of events in their businesses. Open houses, counter days, new product launches to name a few. Have you ever considered using social media to help create buzz? Create pre-event buzz - Start early with registration.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Blog] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. “Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 10, 2012
    [Blog] Lead Nurturing 101: Keep in Touch with Your Leads Without Spamming Them
    Your online presence can be your business website, blog, marketing articles, videos, social media accounts, and/or updates throughout the online world. Regular updates to your website and blog will improve trust, confidence and loyalty in your company. Build loyalty. Provide timely content. Be action-oriented. Stay within your budget.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Blog] How Marketers Ruin Infographics (and How to Save Yours)
    Check out this blog post for tips on writing great titles. 2) There''s No Compelling Narrative. Having a compelling narrative means that your infographic should have a beginning, middle, and end -- just like a blog post. For the past few years, creating infographics has been all the rage. Launching a new product? Create an infographic.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 9, 2015
    [Blog] Know When to Say When
    Salespeople: Know When to Say When.   Ken : Today we have are offering a guest blog from Adam Honig who is the co-founder and CEO of Spiro Technologies. There are many skills a salesperson  needs to perfect to become a legendary seller.  But pushing hard for a sale, no matter the circumstances, isn’t one of them.  Deals we lost? Or can they?
  • BIZNOLOGY  |  FRIDAY, DECEMBER 28, 2012
    [Blog] 2013: The Year of Internet Marketing Basics
    New pages, a blog or whatever. Photo credit: Wikipedia. This will be the only 2013 prediction or whatever you want to call it kind of post. have never been comfortable with trying to predict the future especially in an industry where the landscape can change very quickly and without much warning. In Yeah for me! Getting down to the basics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 4, 2011
    [Blog] Social Media Conversation. Yes, but at what cost?
    There were some outstanding blog posts last week that explored the idea of the SPEED of social media communication changing traditional business models. Now if you’ve read this blog for any period of time, you know I am huge adovcate of the social web and its potential to transform businesses.  But at what cost?
  • PHOENIX RISING  |  THURSDAY, NOVEMBER 12, 2009
    [Blog] We CAN be Civilized!
    Blogs were written about Noah, and cards began to flow. Then more blogs came along, and more FaceBook wall posts and Twitter requests. Signs are all around that we're sliding down a slippery slope. Business priorities are questionable, personal lives are filled with violence and disrespect.  Quite the 8 year old.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 17, 2012
    [Blog] The Art of Opening Social Conversations
    Ever consider guest blogging? By {grow} Community Member Jennifer Kane. Successful social media engagement is about more than content. It’s also about communication – the ways in which you initiate, nurture and conclude conversations with others about your content. And yet, this second part of the engagement puzzle rarely gets talked about.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Blog] Preparing for a Social Media Crisis
    Maggie currently offers PR and social media consulting and coaching with a focus on guest blog posting and leveraging social media to support more traditional PR strategies. Social media has radically altered the PR function but no more so than when it comes to crisis communications. Maggie is a PR strategist, freelance writer and blogger.
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 22, 2011
    [Blog] Slip on the Shoes of Your B2B Sales Team
    Let us know in the comments below if you have found other sales-related blog posts that felt comfortable to walk around in. from Partners in Excellence blog. from Inside View blog. from Inflexion Point blog. from ifridge kitchentalk blog. Many B2B companies have a wide chasm between sales and marketing.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Blog] 5 Valentine's Day Marketing Campaigns That'll Warm Your Heart
    They launched the Romance on Demand campaign on their blog, via social channels with the hashtag #romanceondemand , with that adorable video you might have watched up above, and even by establishing local partnerships in the cities where they're running the campaign to enter participants into a drawing to win some extra goodies. But how?
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 1, 2010
    [Blog] Podcast: Industry Interview with Jim Lucy-Electrical Market
    Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. Blog at WordPress.com.Jim has been with Electrical Wholesaling for 28 years and has a good pulse on what’s happening in the industry. You can listen to the entire interview here. Highlights include: Is there light at the end of the tunnel?
  • SMALL MANUFACTURER BLOG  |  THURSDAY, DECEMBER 2, 2010
    [Blog] DIY Marketing No Longer Cuts the Mustard
    In this month's article, which originally appeared on the BlogNotions Marketing Blog, I talk about why it's no longer feasible for small B2B companies (aka "mom and pops") to do their own marketing. In order to make things a little easier for me, I'll be reposting the top article for the month from my blog. Tweet December, 2010.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 16, 2014
    [Blog] Search success hinges on site speed
    Plus, the more plugins you have, the more resources your blog or website require and the more likely your site will bog down under load. If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. Google needs to be smart about all this. Good luck!
  • MARKETING INTERACTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Blog] The Biggest Question When Using B2B Social Media
    When you create an article or a blog post or any content asset worth sharing, you should also create Tweets and snippets for sharing via your social media accounts. Sometimes I become a bit skeptical when I see the huge uptake in social media by B2B marketers. Unfortunately, only 31% of those marketers said they found it effective. Yikes!
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Blog] The Sales Game Has Changed: Here's How to Adapt
    His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. Post links to your articles, blogs, events, and lead generating offers to drive site traffic and generate leads. 2) Don't ignore the less popular social tools. How the Sales Game Has Changed. The result? The result?
  • VIEWPOINT  |  THURSDAY, FEBRUARY 16, 2012
    [Blog] How to Make Social Sell: From Thought Leader to Thought Provoker
    He blogs at www.offthehookblog.com and can be reached at jeff@jeffmolander.com. Are your blogs so bold they provoke action? Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. These Brands are Making Social Media Sell.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 18, 2013
    [Blog] Get Lucky In Las Vegas
    Incoming search terms: blog act-on com get-lucky-in-las-vegas The post Get Lucky In Las Vegas appeared first on Marketing Action Blog - Act-On. MarketingSherpa’s Email Summit 2013 runs February 19-22, at the Paris Las Vegas Hotel & Casino. This event is the largest vendor-neutral, research-based email marketing event.
  • MARKETING GENIUS BLOG  |  TUESDAY, AUGUST 17, 2010
    [Blog] Getting in Step with Sales
    In this blog we’ve talked about sales and marketing alignment ( perhaps what we instead need to be focusing on creating another prospect persona of the sales professional because as Dunne points out the chasm between departments starts with a lack of understanding how sales professionals are built and run. Not really, if ever, posits Dunne.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 9, 2014
    [Blog] Using SlideShare to Boost Your PR Efforts
    Maggie currently offers PR and social media consulting and coaching with a focus on guest blog posting and leveraging social media to support more traditional PR strategies. SlideShare is a platform for sharing business documents, videos and presentations, but it typically is not considered as a traditional social media platform.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 28, 2014
    [Blog] Does Your Marketing Strategy Align With Your Goals? A Story
    Luckily, Pete had been keeping up with several industry-leading marketing blogs and is pretty well-versed in the techniques necessary to drive more business online. He knows from reading these blogs that they''ll need to start publishing more content, and that it takes time (usually around three months) to start gaining traction.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 25, 2011
    [Blog] Gunman updates Facebook status During Standoff
    (We’re introducing a new weekly blog feature today – highlighting some wild and wacky story from the week just past. This will be our regular Saturday feature. We hope you enjoy it. Please enter a comment below to let us know what you think of this new feature.). Friends and family responded with more than 100 messages.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Blog] The Lowdown on Native Advertising
    As we blogged about earlier this year, Pinterest started testing “Promoted Pins” with brands like ABC, Expedia, and GAP. The Lowdown on Native Advertising was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Basically it’s the “anti-ad”…as an ad. Companies like LinkedIn, Instagram, Spotify, and Yahoo!
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 3, 2015
    [Blog] 7 Advanced Email Tools to Pump up the Volume on Your Marketing
    VerticalResponse We couldn’t write a blog post about email tools with out mentioning some of our own features, of course. Be sure to visit the VerticalResponse Integrations Marketplace for other cool tools that play nice with VerticalResponse. © 2015, VerticalResponse Blog. Colourlovers is a free service. List size.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 1, 2013
    [Blog] How to Deal with a Bright-Shiny-Object Marketer
    wrote about the different marketing types in a previous blog post, Three Marketing Personalities You Need to Manage. This blog post defines the bright-shiny-object marketers and suggests ways to manage this marketing personality type. “Squirrel!” ” Or so the joke goes about the dog distracted by a squirrel running by.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 8, 2014
    [Blog] 12 Tips for Building and Managing a Bigger Sales Pipeline
    You can connect with Matt via Twitter or his blog. Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Why do you need a pipeline in the first place? The majority of your leads may be qualified, but they’re not ready to be worked into an active buying cycle. for you.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 9, 2013
    [Blog] An Ode to Marketing Automation
    An Ode to Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: maneeza Models and emails and forms and posts. What aspects of Marketing Automation matter most? Spreadsheets, fields and dashboards galore. The more behavior, the higher the score. sprinkle of buy-in from the Boss.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] Saucy Tips to Boost Sales via Pinterest
    Score more marketing tips like this by subscribing to the VR Buzz. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Saucy Tips to Boost Sales via Pinterest appeared first on VR Marketing Blog.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 12, 2013
    [Blog] How B2B Companies Can Avoid Marketing on Lowest Price
    Artillery B2B Marketing Blog > The Forward Observer B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability. But in fact, the reverse is true. This company knows my business and brings me new ideas. gross margin. impact scores.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Blog] A Look Inside Mashable’s Evolution [Interview]
    It’s this notion of pre-emptive evolution that has long impressed me about tech-turned-modern-lifestyle blog, Mashable. The company could have easily enjoyed its perch atop the tech blogosphere until it was disrupted -- the way it disrupted the lumbering, firewalled, pre-social blogs that preceded it. Change is always difficult.
  • VIRALLY BLOG  |  WEDNESDAY, FEBRUARY 18, 2015
    [Blog] It’s Win Wednesday!
    appeared first on Content Marketing, Virally Blog. Calling all marketing agencies! We have a little competition for you for Win Wednesday. Would you like the opportunity to use Virally Pro completely FREE for 6 weeks to create leads for you and your clients? As visitors download the file we capture their social profile in our social CRM.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blog] Personal Learning Environments - JITT
    PLEs - Blog-based approaches | PLEs - ePortfolio-based approaches | PLE implementations. Our Blog. Personal Learning Environments. From JITT. This page and other PLE pages in this wiki (see below) have been constructed and are maintained by Mark van Harmelen. Feedback and suggestions for additions are most welcome. PLEs - General.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 28, 2012
    [Blog] Why a Mobile Strategy Is So Important to Reach the Professional Tradesman
    million people accessed social networking sites or blogs on their mobile devices. We all know how busy contractors and the trades are. Most of their time is spent on the job site. They rely on their smartphones, and more and more are using tablets in the field. Mobile is not going away. billion people) are mobile subscribers!
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 16, 2014
    [Blog] Four Creative Options to Encourage Email Opt-ins
    For example, Maya Smart has no opt-in but offers readers the opportunity to ask a question she can answer in an email or on her blog. Sign up for the free VR Buzz. © 2014, VR Marketing Blog. The post Four Creative Options to Encourage Email Opt-ins appeared first on VR Marketing Blog. Be specific. Option #2: Mini-courses.
  • FUNNEL FOCUS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Blog] Inspiration for Compelling Content Found in the Simplest of Places
    There are countless books, articles, blogs, social media outlets, and websites (like the one I am siting) dedicated to content marketing and why it is an essential tool for B2B and B2C marketers. Louis Rix recent post to the Content Marketing Institute blog,  5 Places to Find Inspiring Content Ideas ,   lays out exactly that.
  • SYNECORE  |  SATURDAY, FEBRUARY 15, 2014
    [Blog] Don’t Kill Your Company’s Buzz, Stop Using Outdated Buzzwords!
    It starts as a single word or phrase casually written into a blog post, video, or social channel. The only way to truly stay on top of your social circle’s buzzwords is to keep up with social media, blogs, videos , and whatever else may be posted within that circle. Someone sees that word and decides to include in their next upload.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MAY 16, 2012
    [Blog] Robotic Email Campaigns Miss the Point
    Whether they see a Tweet and click to read a blog post or receive an email with a link to an article or white paper, or find your infographic using search, the result should be the perception of value and time well spent. Based on what I've seen, I agree with her. Yet again. It won't. Otherwise it would just be a price war.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Blog] How to Power Your Sales Funnel With Video Content
    How to Power Your Sales Funnel With Video Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Jon Spenceley, the Community Marketing Manager at Vidyard. The Importance of Buyer Personas. Late-Stage Content .
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 12, 2011
    [Blog] Delivering Return On Marketing – What’s Your ROI?
    Aside from those examples, we need to show hard results and make sure EVERY marketing program has a sound business case or ROI.  Or as this  Annuitas Group blog post stated recently, “we need to resolve to measure our marketing in terms of revenue.”. This post originally appeared on  The Annuitas Group’s Blog. You will make bets.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Blog] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. People like—no, LOVE—mobile. and U.K.,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 3, 2011
    [Blog] When social media destroys a career — The business case for being a fake
    Here’s why. I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online.   You could Google my real name and find my blog, or find me on Twitter, LinkedIn, Flickr, or Facebook. A guest post by {grow} community member Leslie Lewis. Leslie Lewis is not my real name. Don’t we?
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Blog] 5 Ways You Can Capitalize on Facebook's News Feed Algorithm Update
    And if you need a few ideas to jump-start your lead generation creativity, check out this blog post.). 2) But if your Facebook posts flop quickly, you''ll have more chances to get it right. Usually, when Facebook makes a change to its interface or News Feed algorithm, the company just up and does it. Image credit: Robert S. Donovan.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Blog] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, OCTOBER 5, 2010
    [Blog] Top 56 B2B Marketing Posts for September 2010
    Setting up a B2B blog or a Facebook or Twitter [.]. 35 Ways to Market Your Blog - Junta 42 , September 27, 2010 It never fails. Almost all the businesses we come in contact with continue to look for ways to promote their blog. Here is a handy list of common and some uncommon ways to market your blog. 0160; Blog on Print.
  • SAZBEAN  |  MONDAY, JANUARY 16, 2012
    [Blog] 4 Tips to Keep Your Website Ahead of the Curve in 2012
    Inspiration and how-tos for more hands-on DIY upgrades can be found at coding/design blogs like A List Apart, One Extra Pixel and Mashable ‘s Dev and Design channel. Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. Don’t Be Afraid to be Bold. Mail Chimp. Instagram.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Blog] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Explosive Growth in Marketing Tech: 7 Categories to Implement Now was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Explosive Growth in Marketing Tech: 7 Categories to Implement Now appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And it certainly is.
  • ENGAGE  |  WEDNESDAY, JULY 25, 2012
    [Blog] A Simple Formula for Social Media Engagement
    Someone has mentioned our brand in a positive way in a blog post? I may comment on the post or Tweet the link. Tag it or star it as something I may want to circle back on (as a reference, to use in a blog post, to send to a colleague or client or boss). Blog about it (more on that below). No, we know what the buttons do.
  • THE POINT  |  MONDAY, DECEMBER 16, 2013
    [Blog] Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
    Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Fair enough. Virtually none. doubt it. What do you think?
  • SAZBEAN  |  THURSDAY, JUNE 2, 2011
    [Blog] Executives Using Social Media? Yes or No?
    There are some examples of other good use by executives in  this blog post by  Beth Kanter. Should top executives be using social media? How do you decide? Does it make a difference if a company is publicly traded vs private? The Dos and Don’ts of Executive Social Media – Gini Dietrich. tend to agree mostly with Gini.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Blog] Practical Advice From Rand Fishkin on 9 Common Marketing Problems
    Actionable Marketing Advice From Rand Fishkin''s Inbound.org AMA. 1) Guest Blogging -- Dead or Alive ? Guest Blogging is so not dead – in fact, it’s thriving. But, if you have something unique and useful to say, guest blogging remains a strong driver of backlinks. 2) Is Link Building Still a Thing? SEO Content Creation Daily
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 16, 2012
    [Blog] The Leadership Gap in B2B Marketing
    But when I look across the social landscape, how many CMOs are active on twitter, blog or engage directly with customers on digital channels? And yet much of the B2B Marketing conversation is still on generating leads. This is why I believe we have a leadership gap in B2B Marketing today. Change is coming to B2B Marketing. Are you ready?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 19, 2013
    [Blog] The X Factor: The Convergence of Customer Experience and Web Experience Management
    by Steven Woods | Tweet this Today’s blog post was written by Steven Woods, GVP of Software Development at Oracle. The X Factor: The Convergence of Customer Experience and Web Experience Management is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The article ran Apr. 16 in CMS Wire, .
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 30, 2012
    [Blog] 7 Habits Of Highly Ineffective Teleprospectors
    There's a lengthy list I've encountered being in the trenches as long as I have, most of which you've likely seen me yammer on about in a blog here or there, but I figured it would make sense to narrow it down to the ones I see most often. Over the years I've seen many talented teleprospectors struggle consistently to hit their goals.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 26, 2013
    [Blog] Week in Review: April 26
    How to blog like you mean it by our own @suddenlyjamie. April is flying by! But we've managed to catch some real gems in our nets this week from around the blogosphere. Here's hoping they reinvigorate you as much as the new life springing up all around us! For Brands, Small Is The Next Big Thing by @davidbrier via @FastCompany.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 7, 2014
    [Blog] Look For The 3 C's When Hiring Inside Sales Reps
    More Inside Sales Hiring Blog Posts: 3 Characteristics to Look for When Hiring Inside Sales People. Over the 10 years I''ve spent interviewing inside sales candidates, I''ve caught myself looking for the obvious traits we seek in people hoping to explore sales for the first time. Do they have the drive? Do they seem intelligent?
  • BLOG MY CALLS  |  FRIDAY, JUNE 28, 2013
    [Blog] A Preview of Our Summer Webinar Series
    Topics range from landing page optimization and blogging to PPC campaigns and SMB marketing. In this webinar Andrew will discuss how to get more people to subscribe to your email lists, to your blog''s RSS, to your newsletter and to your social media channels. Strange Ways to Create Leads and Sales with Your Blog. Awesome.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blog] Connecting 2 the World
    Ill be on a break from blogging for the next two weeks to concentrate on: My family My dissertation See you in a couple of weeks. As I blogged earlier , I think there are three main groups we should be targeting: organizations, individuals, and business/vocational schools (higher ed and even high school vocational/business programs).
  • PAUL GILLIN  |  THURSDAY, JANUARY 20, 2011
    [Blog] How B2B and B2C Marketing Are Different
    We’ve attended scores of conferences over the last few years and heard lots of wonderful stories about how to use everything from blogs to video games to sell blue jeans, potato chips and fine wine. My fourth book, Social Marketing to the Business Customer ,  came out this week. Download a sample chapter. Value-driven decision-making.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 15, 2014
    [Blog] How to Motivate Your Sales Development Team through December Holidays
    December is also a deceptively great month for sales prospecting as outlined in an earlier blog from Craig Ferrara. Anyone who knows me understands my deep-rooted, unapologetic hatred for winter weather. There is, however, one thing I do like about winter, and that is the month of December. Like most people, I love Christmas.
  • LEADSLOTH  |  THURSDAY, APRIL 15, 2010
    [Blog] Lead Nurturing Checklist for Marketing Automation
    The best offers are whitepapers, webinars, ebooks, blog posts, analyst reports, or any other educational resources. After you do some digging, you’ll be surprised how much content your organization has access to: sometimes you can even point to 3rd party blog posts. And what are the decisions that you need to make? Segmentation.
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Blog] Is Content Marketing Still Worth It?
    They “recently released a massive 3,600-marketer study on inbound marketing that says companies that blog — AKA do at least one component of content marketing — are 13 times more likely to be increasing ROI year-over-year.” HubSpot is a good example of such a company that offers content marketing technology. Source: VentureBeat.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Blog] [Video] You Know You’re a Marketer When….
    Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? The rules? Modern Marketing
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 22, 2013
    [Blog] The Friday Marketing RANT: Why Won't You Share Company Stuff on Your Personal Social Media Pages?
    This blog post is part of the new Blog.LogMyCalls.com series called The Friday Marketing RANT. To receive this post in your inbox every Friday morning, please subscribe in the top right hand corner of the blog. -. First of all, let''s be clear, we''re not talking about sharing 3 blog posts a day on your personal Facebook page.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Blog] What Makes Irresistibly Shareable Content
    What Makes Irresistibly Shareable Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • ANYTHING GOES MARKETING  |  THURSDAY, JANUARY 25, 2007
    [Blog] Viral Marketing in B2B - It Works!
    I've created a " Feed Icon Library " that bloggers can go to and access cool blog feed icons for their own blogs. PS - as a blogger, you can also think of ways to bring people back to your blog. When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C.
  • MARKETING ACTION  |  FRIDAY, AUGUST 29, 2014
    [Blog] How to Create an Effective Video Marketing Strategy
    Like you probably do with blog posts, focus on producing videos regularly. The beauty of a video – versus a blog post – is you can see exactly which parts resonate best. The post How to Create an Effective Video Marketing Strategy appeared first on Marketing Action Blog - Act-On. Benefits of Using Video.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 29, 2013
    [Blog] Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy
    They look for information (via search, communities, discussion forums, websites, blogs) that is based upon their business issues and outcomes. Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 25, 2012
    [Blog] How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned
    You could be featured on this blog. Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! Your salespeople are your biggest fans, right? If not, then you’re probably not as aligned as you think. Looked great on paper. But she was mistaken.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Blog] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Blog – If you’ve got a blog, it’s a natural place to capture readers and turn them into subscribers. See what we did there?). © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 23, 2013
    [Blog] The Only B2B Content Marketing Battle Map You Need
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who map their content moves with the same thoroughness and precision as Stratego players can increase awareness, generate business opportunities and get more bang for their marketing buck. The best content marketing battle planning begin with developing buyer personas.
  • INBOUND SALES NETWORK  |  TUESDAY, NOVEMBER 22, 2011
    [Blog] Is Your B-2-B Social Media Strategy Full of B.S.?
    Number of Facebook friends is not revenue, your Twitter Klout is not revenue, the number of blog subscribers you have is not revenue, sales is revenue, and anything else is just an excuse for not achieving your goal. They are using mediums like Facebook, LinkedIn and blogs to provide awareness around the problems their customers face.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 1, 2015
    [Blog] 3 Simple Steps To Buyer Centricity
    This article originally appeared on the NewsCred blog. By NewsCred Brand Strategist Caitlin Domke. Last month, over 450 B2B marketers gathered in Scottsdale, AZ, at the Content2Conversion conference to hear from industry leaders and experts on how to optimize content to reach the right audience. Marketing Must Focus On Customer Value. Learn.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Blog] Four Email Marketing Myths Debunked
    Sign up for the free  VR Buzz. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Four Email Marketing Myths Debunked appeared first on VR Marketing Blog. Other research supports this.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] Three Major Challenges of Influence Marketing for Businesses
    Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. Author of the books, “Culture Web à la portée des PME” and “Comment entreprendre le virage 2.0.” Raymond has written for several French magazines over the past 15 years. Social Media Influence
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 6, 2012
    [Blog] Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More
    So, Arnold started tweeting articles featuring career advice, news about upcoming events and job openings, in addition to blog updates. Tweet To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications. Step #1: Clarify value.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 25, 2012
    [Blog] Falling in love with Instagram
    Ultra personal.  I am so very grateful for the many connections I have made through the blog but it is difficult to REALLY know people. I am a busy guy and I don’t have a lot of free time, especially for another bloody social media platform. But week by week I have been falling in love with Instagram. It takes hardly any time at all.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, AUGUST 28, 2014
    [Blog] Market Basket Boycott Has a Happy Ending
    The social media implications alone could fill a dozen or more blog posts. He said, “It was a line on your blog post that got me.” Rainbow from Market Basket parking lot. (c) Dianna Huff 2014 For the last six weeks, I felt as if I were living in an alternate universe from my marketing colleagues. Like I said, RIVETING!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 25, 2014
    [Blog] 4 Ways to Use Data to Determine the Best Time to Cold Call
    But who has time to sit and monitor every competitor’s Twitter handle or blog? Sales Prospecting Perspectives is pleased to bring you a guest post from Cari Zoch , Marketing Manager at Avention , a company that offers real-time, actionable B2B data to deliver 21st century business info, solutions for sales, marketing and research.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 4, 2012
    [Blog] 2 Challenges to Keyword Collaboration
    Coming soon: a complete review at my other blog.). This blog post will begin to fill this gap in her book. Image via CrunchBase. used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. page 139). Cultural Issues.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 16, 2015
    [Blog] How to Move Your External Marketing Messages In-Store
    The post has been updated for accuracy and relevance. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. To begin, keep your employees in the know. ” The same is true for your phone greetings.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 12, 2015
    [Blog] 5 Event Ideas that Attract Customers
    Send your event marketing emails for free using VerticalResponse. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Here are five ideas for customer-attracting events that any business can use: 1.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 9, 2011
    [Blog] The Lead Generation Assessment Service
    We’re honored if you would use it to create links from your website or blog. B2B Lead Generation | The Lead Generation Assessment Service. “The leads we get from Marketing are crap.&#. No doubt many business leaders hear comments like that. Chances are, they’re right. The leads they are getting are crap. But why?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 8, 2011
    [Blog] What Type of Content Should My Company Produce?
    Mitch Joel, President of Twist Image, has penned an interesting post in his Six Pixels of Separation blog. (We thank Mitch for permitting us to summarize his great post here.). Everyone is connected. Connect your business to everyone. He says that Marketers must accept the fact that they are no longer just Marketers. They are Publishers.
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Blog] Social Media: The New Company Newsletter? [Infographic]
    They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. With the rapid delivery of news through Twitter, Facebook and blog posts, it seems like that might be the case! The other day I was asked “Is social media the company newsletter?”
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Blog] Six Great (and brief) B2B Reads for Labour Day
    This blog post by Jeff DeGraff   is one I have come back to a few times since it was published last year. Michael Brenner writes a very good B2B blog that is almost as good as this one, but has the distinct advantage of managing to include a Monty Python reference. Thus begins another academic year. The Knights Who Say…. Got channel?
  • CK'S B2B BLOG  |  THURSDAY, OCTOBER 28, 2010
    [Blog] Social Media and Mobile Marketing: Gaining A Career Competitive Advantage (Rutgers University Keynote)
    And, as I promised attendees, I'm sharing the presentation through my blog. This will also be posted on Rutgers' blog soon. The part-time teaching format works perfectly as it enables me to keep running my business while also keeping a foot in the academic world of which I'm so fond.
  • SMASHMOUTH MARKETING  |  MONDAY, AUGUST 3, 2009
    [Blog] Sales Ready Leads: Quality vs. Quantity
    We wrote a blog post Third Party Vendors for Lead Qualification on this very topic. The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr. We just don't have the time to waste managing anything but.". The numbers showed a significant difference in cancel/reject rates as well as pipeline conversion.
  • HUBSPOT  |  THURSDAY, JULY 22, 2010
    [Blog] 11 Mind-Blowing Mobile Marketing Infographics
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. The Size of the Mobile Market. 2. The Smartphone OS Market. 7.
  • BIZNOLOGY  |  TUESDAY, AUGUST 12, 2014
    [Blog] Are anonymous communities most authentic?
    “A s long as the roots of relationship are not severed, all is well. And all will be well in the communitys garden. There will be growth in the spring!” It’s like taking the glory suit off of the Klansman. That said, are anonymous communities more authentic? . Maybe. Goaded? Bullied. believe yes. Potentially painfully so.
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