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  • ACSELLERANT  |  TUESDAY, JUNE 18, 2013
    [Blog] The Power of Story for B2B Marketing
    In our next blog post we’ll discuss how marrying the story format with online video enables compelling communications that can be delivered in a compressed time frame… quick and effective! Stories have the power to influence and persuade. Stories have a special appeal to human brains. We are hard-wired to be fascinated by stories.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 20, 2012
    [Blog] B2B Companies Can Target LinkedIn Updates
    Some easy ways are to cross-promote on your other social channels, add a follow company button on your website or blog, and you can even write a blog post that you are segmenting LinkedIn status updates for improved relevancy. LinkedIn now lets companies target their status updates by a variety of factors. Company Size. Industry.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Blog] One Simple Secret for Getting Your First 100 Trial Customers
    One Simple Secret for Getting Your First 100 Trial Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Ahmet Arslan So you’ve got your startup company’s website up-and-running. What’s the problem? Signups on your site are still incredibly difficult to come by. Retarget.
  • B2B IDEAS @ WORK  |  THURSDAY, JULY 26, 2012
    [Blog] Why Gamification Matters in B2B Marketing
    MLT Creative B2B Ideas @ Work Blog. We often think of a change as a long and arduous process. But the truth is, it can happen quickly if the change relates to something we find important. And the internet offers that. It allows us to. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 17, 2014
    [Blog] 9 Signs You’re Ready to Adopt Marketing Automation
    Signs You’re Ready to Adopt Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Amy Guarino As the VP of Business Development at Marketo, I frequently hear from agencies whose clients are considering marketing automation. Sign #2: Inability to Scale. Sign #3: High Cost Errors.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 18, 2012
    [Blog] How to Generate Social Traffic Using StumbleUpon
    First things first, how does such a small website, compared to Facebook and Twitter, bring in so much traffic to so many blogs and businesses all over the world? personally believe that StumbleUpon and Twitter is a match made in heaven for traffic generation , and I use the two all the time for my blog and my clients. shortner.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 18, 2013
    [Blog] What Web Analytics Don’t Tell You
    What Web Analytics Don’t Tell You is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Nick Dennis | Tweet this Marketers love web analytics. What’s not to love? Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. Page Depth.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 29, 2013
    [Blog] Sales Prospecting Perspective Weekly Recap - Week of March 25, 2013
    Our next blog came from Mike Ricciardelli, who talked about some of the desirable skills you should look for when hiring new sales talent. We closed out our blog week with a first time post from Business Development Representative Kyle Smith, who had recently returned from a recruiting trip at his Alma mater. Monday, March 25, 2013.
  • JUNTA 42  |  THURSDAY, APRIL 26, 2012
    [Blog] 6 Amazing Retail Content Marketing Examples
    What is great about the blogs and reports is that they detail both the good and bad with each of the suppliers, and what they need to improve upon. In doing some research for a retail-oriented content marketing workshop, I learned one thing: retail content marketing case studies and examples are hard to find. Here are six of them.
  • B2B MARKETING MENTOR  |  WEDNESDAY, MARCH 12, 2014
    [Blog] Hire the Right Freelance Writers for Content Marketing
    Print marketing collateral or traditional PR communications may require a different tone than on a personal blog, a website guide or an infographic.”. Blogs, websites and infographics, however, aim to be more accessible and conversational, with the goal of getting readers to engage and interact. Here’s what you need to know. Resized.
  • CONVERSIONATION  |  FRIDAY, OCTOBER 8, 2010
    [Blog] Why I hate Olivier Blanchard aka the BrandBuilder
    Whatever you do, please promise me to never follow him or to read his blog. hate Olivier Blanchard. really do. That French marketing guy, living in the States, and calling himself the Brand Builder. The name alone… How ridiculous. Almost as ridiculous as Conversionation. Click title to read more
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] 5 Myths of Social Media Marketing
    In terms of the content, B2B buyers find case studies/success stories, technology guides, and white papers to be most the useful when making purchasing decisions though they also consumed podcasts, emails, blog articles, infographics, videos and product brochures/data sheets to a lesser extent. Myth #1: Social Media is Only for B2C Companies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Blog] 10 things you need to know NOW about OmniChannel Marketing
    Related Stories Why Instagram is becoming the dominant social network IBM CEO points to social strategy with a twist Monetizing blog comments: Why your blog is economic gold The seven traits of an effective digital enterprise The future of digital marketing will be built on fun. Simply put, OmniChannel is multi-channel done right!”.
  • VISUALLY  |  THURSDAY, DECEMBER 17, 2015
    [Blog] The 18 Best Infographics of 2015
    The post The 18 Best Infographics of 2015 appeared first on Visually Blog. The world got a whole lot more complicated this year, which is to say it was just like any other year. When the worlds of content and data meet, infographics are born. That means 2015 was a pretty great year. Require little or no additional context to be understood.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Blog] 3 Top Social Automation Tools
    ” HootSuite is inexpensive or free to use at the basic level, has deep, high-level connections with all of the top social networks, including Google+ Pages; Facebook Pages and Groups; LinkedIn Groups and Companies; and even Foursquare and WordPress blogs. It might even be one of my most successful posts. HootSuite. SocialOomph.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 3, 2015
    [Blog] 4 Social Contests that Help You Grow Your Email List and Reach New People
    Get more social tips and tactics by subscribing to the weekly VerticalResponse email newsletter. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Host a Facebook giveaway. Everyone loves a freebie.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 12, 2014
    [Blog] What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?
    Artillery B2B Marketing Blog > The Forward Observer You''ve got leads, but are you focusing on the most promising ones? Use this simple approach to more profitably prioritize your B2B sales efforts. One of the most important roles for B2B marketers is lead generation. Just generate leads. Lot’s of ‘em! Not an end in itself.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 6, 2014
    [Blog] The World-Class Network of Jeff Ogden of Find New Customers
    blog a lot for one simple reason. The story of the fall was highlighted by the great Salesforce.com blog post, The Importance of Attitude. One of the most important assets of anyone in marketing today is their network. And I’m proud of my network – for good reason. who directed all the shows. Thank you Craig and Watchitoo!
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 12, 2015
    [Blog] 3 Influencers to Follow When Building Your Brand
    Keep up to date with marketing trends by signing up for our weekly newsletter. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Richard Branson – Founder of Virgin Group. All rights reserved.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 17, 2010
    [Blog] Bolster Your Social Media Presence By Using Email Marketing
    Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. Blog at WordPress.com.It’s just one more marketing tool in your tool box. For those of you who are using social, hopefully you are combining it with traditional things like email marketing to drive people to your social sites.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 27, 2012
    [Blog] Digital Marketing Can Increase Industrial Sales
    Source: The End of Solution Sales, Harvard Business Review – HBR blog). Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. This has worked great in the past but the Internet and digital marketing have changed how that process works today.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 8, 2013
    [Blog] Sales Leadership: Learning by Observing
    Learning by Observing. This past week I had the opportunity to participate in what is called a Speakers Showcase, 10 professional speakers had an opportunity to stand up in front of 100+ Association managers and give a 15 minute program based upon your desired topic.   I used the topic: Gourmet Living: Building a Menu for Your Life!
  • THE FORWARD OBSERVER  |  FRIDAY, FEBRUARY 15, 2013
    [Blog] 11 Things B2B Marketers Can Learn About Social Media From the US Army
    Artillery B2B Marketing Blog > The Forward Observer. Be interesting… "By reading the comments on a Facebook wall or blog post, social media managers can get a feel for what the online community wants to hear. The use of social media by B2B companies is on the rise. Make sure you have a way forward and a set of goals.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Blog] Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences
    Free Kindle Books: I think this is one of the best deals ever- having your Kindle filled with Marketing books at no cost. I did a blog post with a bunch of free marketing books a few months ago, but here are a few that I missed. by Maria Pergolino So, if you know me you know I am pretty thrifty. Chief Content Marketer Magazine. BtoB Magazine.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, APRIL 21, 2010
    [Blog] Event Marketing and the Information Concierge Concept
    Each mini-card was essentially the title of a catchy blog post, and guided people to a specific landing page on the BKV website. I was down at IMS in Atlanta recently, spending time with a lot of very interesting and creative marketers. One of the techniques that caught my eye this time came from Jamie Turner and the team at BKV Digital.
  • MARKETING ACTION  |  TUESDAY, APRIL 28, 2015
    [Blog] Why Word of Mouth Should Be a B2B Marketer’s Top Priority
    Here are a few ideas: Ask or pay influencers to guest post on your blog. Interview an influencer and share the discussion in a blog post and/or video. The post Why Word of Mouth Should Be a B2B Marketer’s Top Priority appeared first on Marketing Action Blog - Act-On. Word of mouth is the original marketing channel.
  • B2B LEAD BLOG   |  TUESDAY, APRIL 19, 2011
    [Blog] Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More
    Tweet If you’ve been following the B2B Lead Blog for a while, you might recall this post , inspired by a spirited LinkedIn B2B Lead Roundtable Group discussion about whether social media truly delivered ROI. The official verdict from MarketingSherpa has just arrived, in the form of their third annual B2B Social Marke ti ng Benchmark Report.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 17, 2013
    [Blog] Is Your Own Website Stopping You From Getting Found Online?
    Blogs, videos, eBooks and other helpful content attract qualified buyers to pages on your site. Now more than ever, a “legacy” or old website can keep you from getting found online. One of the reasons is Google’s recent emphasis on website performance and compatibility with mobile devices.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 12, 2011
    [Blog] Problem-centric Industrial Marketing
    If you use a blog as part of your inbound marketing with content , focus more on real pain points of your customers. Offer only a hint of an available solution in your blog posts with links back to product pages on your company’s Website. Please indulge me if my headline made you go “Huh?” Read on…. Can you think of others?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] Why Content is the New Sales Call
    For companies that are not creating low touch, easily accessible content in the form of blogs, articles, white papers, infographics, videos and more – how are they providing the 1:1 marketing experience that entices, educates and engages customers to move along the buyer’s journey with their brand? • 10.4
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 25, 2013
    [Blog] Even B2B Marketers Need to Follow these Internet Trends
    This means they are conducting searches, asking questions on social networks and reading blog posts. Conduct an audit of your B2B company’s mobile presences including website, blog and the things you are posting on social networks. Many B2B marketers don’t view themselves as cutting edge in the marketing world. Mobile.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Blog] Google Allows Select Brands to Turn Google+ Posts Into Display Ads
    As we''ve noted on this blog over and over again, inbound is an evolving methodology. If there''s one company that knows how to shake things up, it''s Google. Whether it''s the introduction of a new algorithm or pretty much limiting access to all keyword data , it simply isn''t afraid to make some (rather enormous) waves.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 14, 2015
    [Blog] Good Stories Make for Great Memories–Create Memorable Brand Experiences Through Storytelling
    Author: Chris Gillespie Nobody remembers you unless you tell a good story. To do a good job in marketing or sales, you need to be good at telling stories. But somewhere along the way this lesson gets lost. But good storytelling engages your customers  and can make your messages far more memorable and thus far more effective. Story 2.
  • HUBSPOT  |  SUNDAY, APRIL 5, 2015
    [Blog] The 10 Weirdest Job Interview Questions on Glassdoor
    This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. Google is renowned for posing bizarre questions to job candidates lucky enough to be called in for an interview. But brain teasers turned interview questions are no longer exclusive to the search giant. Top-rated answer: "Zero.
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] How to Use B2B Marketing to Propel Rapid Sales Growth
    While this is easy to say, it is not so easy to do. I’ve written about this quite a bit, including a recent blog post on marketing and sales alignment. I just listened to an interesting podcast featuring my old colleague Heidi Melin. Heidi is CMO of Plex Systems and is a well-respected marketer. Drop the timid approach.
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Blog] 47 Stats to Supercharge Your Holiday Marketing [SlideShare]
    With topics ranging from email, to mobile, to social media, to blogging, you’ll be able to use these stats to inform your holiday marketing campaigns across nearly every channel. It’s official: We’re finally in the midst of the holiday season. They’re a time of reflection, celebration, and, most importantly, food.
  • HUBSPOT  |  FRIDAY, AUGUST 23, 2013
    [Blog] Why Do Mobile Banner Ads Stink So Much?
    Follow them on twitter @SolveMedia or visit their blog at news.SolveMedia.com. When it comes to mobile advertising, less is more. We''ve all seen a barrage of under-pixelated, tiny banner ads -- there''s nothing useful or valuable about that. As an industry, we’re doing it wrong. Tweet this stat! ). Tweet this stat! ). Tweet this stat! ).
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Blog] 4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
    Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. What could new lubricant technologies do for them? What were some best practices for putting them into use in their businesses? And so forth. Pillar 1: Marketing Strategy.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 28, 2011
    [Blog] Which Social Network is Right For B2B Marketing?
    Blogs and media companies : where is their content widely shared? When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Take a quick look at the very different sharing patterns of the three sites below. Mashable : Twitter is huge, LinkedIn isn’t even included.
  • MARKETING ACTION  |  MONDAY, DECEMBER 29, 2014
    [Blog] Pinterest Crash Course: Get Up and Running In One Day
    Create a blog board: 59% of Pinterest users click on pins pointing to blog posts and articles according to GoDigital Marketing. Think of this like the title tag on a web page or a blog post. We’ll promote a blog post. Still holding out on Pinterest? It may be time to reconsider. But you probably know all that already.
  • VISUALLY  |  MONDAY, OCTOBER 12, 2015
    [Blog] 10 Marketing Reports Everyone Working Online Should Read
    The post 10 Marketing Reports Everyone Working Online Should Read appeared first on Visually Blog. It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Through testing different approaches, marketers can get a sense of what works best for their demographics.
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Blog] How to Build Your Twitter Following (for Free)
    Here’s an example: You’ve got a blog post to write. Add them to your website, your blog posts and your business card. If you haven’t added social sharing buttons to your blog (and the rest of your website), get on that today. Twitter is great, but you need followers to make it pay off. Look like you’re worth following. Twellow.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 10, 2015
    [Blog] The Best Marketing Podcasts for Marketers Who Want To Be CEO
    Those resources include marketing blogs, webinars, ebooks, and podcasts. Do you want to keep up with the smartest thinking in the quickly-changing field of marketing? Listening to these marketing podcasts will help. In a recent Forbes article " Are Today''s Marketers Tomorrow''s CEOs? ," Kimberly A. That''s whay I do. Penn and John J.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 26, 2013
    [Blog] Keep your bet on Facebook’s dominance … for now
    Related Stories What makes a blog tick? common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the “sample of one problem” — “Well my kids are using Facebook much less, so it must be a dying platform.” Where exactly is it going to grow? Stay tuned. by Mark W.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Blog] 13 Little Landing Page Experiments That Can Make a Big Difference
    We''ve seen amazing results from small tests first-hand -- for instance, by adding a blog subscription check box to our landing page forms, we increased our blog subscribers by 128% in just 3 months. When most people talk about experiments, it sounds like something overwhelming and complicated. And that''s just one example. and ta-da!
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 28, 2012
    [Blog] Why a Mobile Strategy Is So Important to Reach the Professional Tradesman
    million people accessed social networking sites or blogs on their mobile devices. We all know how busy contractors and the trades are. Most of their time is spent on the job site. They rely on their smartphones, and more and more are using tablets in the field. Mobile is not going away. billion people) are mobile subscribers!
  • EMAGINE B2B BLOG  |  FRIDAY, JANUARY 24, 2014
    [Blog] The B2B Online Marketing Quick Checklist for 2014
    If you don’t have a blog, yesterday was the time to start one! If you have a blog, get back to posting quality content, and sharing the link through your social media, and in your e-mails. Also, keep in mind that blog optimization is good for search optimization! Your website is your company’s most visible face to the world!
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 7, 2015
    [Blog] Unleash Your Inner.Ninja: New Generic Top Level Domains.Review
    In a recent blog post of mine we saw how the Internet Corporation for Assigned Names and Numbers (ICANN) started to roll out new generic top-level domains (gTLDs) back in 2013. What this means for marketers is that we are no longer limited to the traditional gTLDs such as.com,net, and. My personal favorites are.NINJA and.GURU. Source.
  • MARKETRI  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Blog] How the Discipline of Exercise and Fitness Applies to B2B Marketing
    Exercising over a week-long vacation is like writing four blogs and then stopping or sending out a one-time direct mail campaign. Did you get comments on your blog post and/or have it retweeted? According to a 2012 article on Oregon Live, 4 out of 5 gym memberships go unused. The harsh reality: I won’t. Prepare to Sweat!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 30, 2012
    [Blog] Facebook, You’ve Failed Us
    Neicole Crepeau is the Senior Marketing Manager at Vizit Corporation , and blogs at Coherent Social Media. By Neicole Crepeau, Contributing {grow}  Columnist. There is an unsettling buzz about the future of Facebook. First, serve your users. Facebook is foremost a place to connect with family and friends. But it has worked for Google. Tweet.
  • SYNECORE  |  WEDNESDAY, JANUARY 22, 2014
    [Blog] Look Through The Social Window
    The keywords your consumers use in their social comments and posts can be used in more than just blogs or eBooks. Consider incorporating them in your brand social profiles and social posts in addition to blog posts and blog titles. Did a lot of followers re-tweet your how-to blog? Repeat after me: “Bing” = Content Ideas.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 3, 2013
    [Blog] IDC Announces the 2013 Chief Marketing Officer ROI Matrix, Providing Insights Into What Makes the Technology Industry’s Best-in-Class CMOs Successful
    Here are your take-aways from the Technology Marketing blog : For some quick and interesting facts from the study look no further, you are in the right spot! I just wish to share the conclusion. You can read the full press release here. The 2013 Chief Marketing Officer ROI Study. Leading companies invest more in marketing. ” .
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Blog] 5 Ways to Create More Touchpoints with Email
    She’s written for NewsCred, CMO.com, Forbes, Tablet Magazine, and The Jewish Journal of Los Angeles. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Your social media pages are one example.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Blog] 5 Tools to Battle Social Media Content Overload
    This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses. Summify. Buffer.
  • JUNTA 42  |  FRIDAY, DECEMBER 23, 2011
    [Blog] A Content Marketing Christmas Story…Story
    You never know where you opportunities lie when it comes to your content.   A Christmas Story now plays an important part of Cleveland’s history and personality solely because one person responded to a request.  Do you receive guest blog post requests? Joshua Pulizzi in front of "A Christmas Story" house in Cleveland, Ohio.
  • INBLURBS  |  FRIDAY, OCTOBER 28, 2011
    [Blog] Your competitor has increased his Internet marketing budget by 11 percent
    You can do a blog and you should be actively listening in social media. Traditional media budget are increasingly shifted to Internet/ Digital marketing! It is more than possible that also your competition is increasing their internet marketing and digital budgets. How about you? Do you have an Internet/ Digital marketing strategy yet?
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Blog] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. As a student of marketing and social media, I am always looking for the best examples of content out there. Here is a compilation of the best slideshares, videos, vines and more from the past year.
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Blog] Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro
    For example, if you shared a blog post that had a call-to-action to a landing page at the bottom of the post, your initial pin is helping direct visitors to that landing page. Besides that, if you want a more in-depth Pinterest SEO guide, check out this blog post. 2) Create images that Pinterest users naturally notice. The good news?
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Blog] Don’t make it so difficult to get directly in touch with you
    know you used to have a blog; and, before that, you used to have a blog with comments enabled. What I’m On About. Half of what I do on a daily basis is influencer outreach. The other half is sales. Why are so many of you guys making it so difficult to connect with you directly? ” One of My Analogies. Bringing It Home.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Blog] How to Take Your Customer Service to the Next Level With Content
    Zappos Uses Blog Posts to Create Power Users of Their Products. However, they also go the extra mile for their customers by writing blogs and creating instructional videos on all things from how to pack using a certain product, to how to use a hairdryer properly. before they even become a problem. What's it all for?
  • HUBSPOT  |  WEDNESDAY, APRIL 24, 2013
    [Blog] Selling to Cyborgs: Marketing in the Age of Google Glass
    A few years ago, Scott Adams (the “Dilbert” guy) wrote a somewhat provocative blog post in which he argued that if you’re carrying a smartphone with you at all times, then you’ve basically become a kind of cyborg. But hey -- this is a blog about selling stuff. But smartphones were just the start. What does it mean to be human?
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 23, 2011
    [Blog] Secret to a Killer B2B Social Media Program
    Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. Frustrated. The truth is, people don’t care about your company, they care about themselves.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 11, 2013
    [Blog] A Reporter Answers Your PR Questions
    For obvious reasons this reporter won''t be named in this blog post. We''ll publish another blog post later today where I''ll share a few stories from my reporting career--both PR successes and failures. Before joining the LogMyCalls team, I was TV news reporter and anchor for 4 years. still know a ton of people in the ''biz''.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Blog] 3 Steps to Making Change Happen
    Steps to Making Change Happen is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this People don’t change, right? This fundamental assumption is often what stops potentially great marketers from seeing success. Ketchup, he noted, was once America’s top condiment.
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 18, 2010
    [Blog] 5 Content Marketing Thought Leaders
    In this post I feature five content marketing thought leaders who’s blogs I personally really enjoy reading. Get Customers and is an active blogger at the Junta 42 blog. She is the author of eMarketing Strategies for the Complex Sale and writes about B2B Content Marketing at her blog Marketing Interactions. Tweet This!
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Blog] How to Find the Right Co-Marketing Partner
    It’s a win-win! A few questions to ask yourself when you're putting this list together: Are there potential partners in your space who have enjoyable-to-read blogs that would provide value to your audience? Co-marketing is a fantastic way to gain new contacts without having to wait for organic search to kick in. Oftentimes, it's a struggle.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 13, 2010
    [Blog] Variety of Content is the Key in the Early Stages of the.
    Industrial Marketing Today Previous post: Content Auditing and Mapping it to the Industrial Buy Cycle Next post: B2B Lead Generation Using a Business Blog FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Not every action needs to be scored. All Rights Reserved.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 16, 2012
    [Blog] The Real Value of Content Marketing for Industrial Companies
    However, these decision makers are probably not going to read your blog posts, follow you on social media or visit your Website. Content marketing that adds real value to industrial sales requires much more than writing blog posts and tweeting about them. According to them, that has always been a job done by sales and not marketing.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 18, 2011
    [Blog] Getting Your Small Business Ready for Google+
    Recommendations are fueled by Facebook, Twitter, blogs and now, Google+.  Randy also writes a popular blog which includes amazing painting and wallpapering tips.  Building Your Circle of Trust. Two weeks ago, Google introduced a new social network and over 20 million people have signed-up.  Circles enable you to “narrowcast” messages. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 29, 2011
    [Blog] Is Twitter for Everybody?
    No time to blog, develop extensive content, etc. Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time.  In the height of your initial frustrations, you may be wondering … is Twitter really for me? Here’s an example. Small marketing budget.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Blog] Content Marketing Is A Strategic Solution To A Strategic Problem
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Or worse, they are campaigns. An e-book is not content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2011
    [Blog] A process to connect social media, content marketing and sales
    You can read more of her original material at her blog, Coherent Social Media or on Twitter where she is @neicolec. By Neicole Crepeau, Contributing {grow} Columnist. You’ve probably heard the term “content marketing.&# You’ve certainly heard of social media. Let’s start with your good ol’ sales funnel. 
  • MODERN B2B MARKETING  |  MONDAY, JULY 22, 2013
    [Blog] Introducing the Modern Press Release
    One blog went as far to say that this debate has been going on for the past ten years! Introducing the Modern Press Release was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. We can share news updates on LinkedIn, Facebook, or Twitter. The Great Press Release Debate. It is understandable.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 6, 2013
    [Blog] Awash in an Ocean of Content, Companies with the best Buyer Insights win the digital marketing battle
    Notice how fast this blog is? Buffer Buyer Insights are what separate the best marketers in their digital marketing campaigns. suggest you leave buyer insights to the pros. According to MarketingProfs, 9 out of 10 companies are doing content marketing in 2013.  It seems everyone is doing it, but almost no one is any good at it.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 17, 2015
    [Blog] Murphy’s Law: When Events And Weather Collide (And How to Handle It)
    Murphy’s Law: When Events And Weather Collide (And How to Handle It) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Murphy’s Law: When Events And Weather Collide (And How to Handle It) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Impending Storm.
  • ACT-ON  |  TUESDAY, DECEMBER 1, 2015
    [Blog] How to Hire a Designer to Help With Content Marketing
    You can use this as a template and add or subtract what will make it look more like your own potential weekly design work schedule: Format blog post(s) and create a header image for each. We figured one high-quality 4-page eBook each month (that’s aggressive for a small in-house team), and just one blog post weekly (that’s not so aggressive).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 10, 2012
    [Blog] 4 Steps for Getting Your 2013 Demand Generation Plan Going
    Steps for Getting Your 2013 Demand Generation Plan Going is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Why now? Well, simply you need time to analyze past results, come up with a creative direction and coordinate with your team and others. Define…  …your goals. It’s easy.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Blog] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    How to Get the RIGHT People to Convert on Your Targeted Ads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So, what can help?
  • HUBSPOT  |  FRIDAY, MARCH 30, 2012
    [Blog] The Top 10 Qualities of High-Quality List Posts
    In an online world where the quality of your blog content is only increasing in importance , the fabled 'list' post commonly gets a bad rap. I'm a firm believer that the list post does have a place in the world of high quality blog content. It's unfortunate, but definitely understandable. But hey -- not all list posts have to suck!
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Blog] Content Marketing ROI Starts With A Strong Business Case
    Aside from those examples, we need to show hard results and make sure EVERY marketing program has a sound business case or ROI.  Or as this  Annuitas Group blog post stated recently, “we need to resolve to measure our marketing in terms of revenue.”. We know our customers are tuning out advertising. And we won’t go too far to find it.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 15, 2015
    [Blog] Why You Should be Using Product Listing Ads Right Now
    Get more marketing tips like these by signing up for our weekly email newsletter. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. How do they work work?  . What are the benefits? More visibility.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Blog] Save That Shopping Cart! Tips To Prevent Cart Abandonment
    Tips To Prevent Cart Abandonment was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phillip Chen How many times have you gone to a website, put something in your cart only to leave it there? We call it Cyber Monday and it is right on the horizon. Timing is Important. Incentivize Further.
  • THE ROI GUY  |  MONDAY, MARCH 24, 2014
    [Blog] Gartner: The Technology Sales Rep Has Lost Their Mojo!
    The Gartner research is outlined in this blog article by Tiffani Bova at: [link]. As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. The evidence?
  • MARKETING ACTION  |  FRIDAY, AUGUST 21, 2015
    [Blog] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
    The transcript can be used to create blog posts and articles. You can also use other promotional channels such as social media (blog posts, Twitter, Facebook, Google+, LinkedIn, etc.) The post 8 Steps to a Creating, Producing, and Promoting a Successful Webinar appeared first on Marketing Action Blog - Act-On. Plan your webinar.
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Blog] 51 Ridiculous Keywords Google Won't Let Me Track Anymore
    This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. She wrote an article for her blog (that''s right, she has a blog. Sometimes I''ll find keyword phrases that are basically blog articles writing themselves! Even my dog, Zoe, got in on the analysis. Get it?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 20, 2013
    [Blog] Leadership and Teamwork – Pull the Oars …
    Another guest blog today, from Patti Grimm.  Leadership and Teamwork – Pull the Oars … Count the Beats. Great message on working together for everyone’s benefit. People can all be on the same page but be reading different stories. People can be singing from the same sheet of music and still be out of tune with each other.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 28, 2012
    [Blog] Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and  JESS3. To be honest, we never came up with a clear answer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 8, 2014
    [Blog] Five unusual podcasting tips from the trenches
    With the exception of an introductory blog post, we do literally zero to ignite our work. With the exception of an introductory blog post, we do literally zero to ignite our work. Tom Webster and I have just completed our one-year anniversary of The Marketing Companion podcast. Limit complexity. Entertainment value. The lesson?
  • SYNECORE  |  FRIDAY, OCTOBER 10, 2014
    [Blog] Still Haven’t Embraced Content Marketing? Why Not?
    blogs, ebooks, whitepapers, social posts, webcasts, videos, emails, and more). Trends in digital technology are expanding the use of marketing methods beyond the strategies previously embraced, now referred to as “traditional marketing.” Enter content marketing. Content Marketing. Value and Relevance. Value and relevance are two key factors.
  • PAUL GILLIN  |  MONDAY, FEBRUARY 7, 2011
    [Blog] Groupon Digs the Hole Deeper
    As of this writing, there are more than 300 comments on the blog entry CEO Andrew Mason posted just before the ads debuted, the vast majority of them critical. The Groupon ads, which were intended to be parodies, used celebrities to stage mock public service announcements that ended in pitches for Groupon’s coupon service.
  • ANYTHING GOES MARKETING  |  SUNDAY, JANUARY 16, 2011
    [Blog] So You Think You Know Marketing Automation
    Welcome to. marketing automation
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 2, 2015
    [Blog] Go for Gold! How to Write a Winning Award Submission
    How to Write a Winning Award Submission was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Go for Gold! How to Write a Winning Award Submission appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And that can be you. Back up your success with metrics. Use video.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 13, 2013
    [Blog] Is it time to embrace the social media faker?
    The PR machine gets him onto the right lists, the right panels, the right interviews, the right blogs. By Matt Ridings {grow} Community Member. There’s this guy. He’s become very popular in the “social business” space. They create progressive stunts to get attention. Why does this bother me so much? Is faking it OK?
  • DIGITAL B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Blog] LinkedIn is the New B2B Media Powerhouse
    itsfriday | 2 days ago Blogroll B2B Marketing Insider Babcock & Jenkins Marketing Lab Chris Koch's B2B Marketing Blog Convince and Convert Lauren Goldstein on B2B Demand Generation Savvy B2B Marketing Blog at WordPress.com. The company is profitable, growing, and for the moment, on top of business social media networking.
  • WRITTENT  |  FRIDAY, AUGUST 23, 2013
    [Blog] The Complete Expert Interview Guide to Better Content Marketing
    Read their blogs and guest blogs, and comment on them. Read their blog, follow them on social media, check out a few books at the library if you need to. Encourage them to speak in soundbites, quotes that are easy to pull out for press releases, blog posts , and other places. Finding the Right Experts. your name).
  • MARKETING ACTION  |  WEDNESDAY, MARCH 11, 2015
    [Blog] Marketing’s Bright New Tool: Act-On Anywhere
    Dear Reader: The whole purpose of our Marketing Action blog is to offer ideas and tips that marketers and salespeople can use to make their work more effective or efficient in some way — right now. You are a marketer writing a blog post. Editor’s Note —. We don’t talk about the future much, and we don’t try to sell you on our products.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Blog] The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers
    Developing an engaged audience that reads your blog top to bottom or downloads all your white papers is next to impossible if they do not yet trust that you are a worthy source. You might follow up with another quiz or point to a blog post or webinar that would be of specific interest to your prospect based on how they responded to your quiz.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Blog] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    The serious questions combined with Fishkin’s honest and knowledgeable responses create a fantastic narrative filled with useful tidbits of advice, information, and insights into inbound marketing practices like SEO, social media, blogging, and content marketing. You likely know Rand Fishkin as the cofounder of Moz. Tweet This Quote ).
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] Inbound 101: Three Major Inbound Components
    Instead of disrupting consumers with ads, Inbound Marketers create content such as videos, blogs, ebooks, or whitepapers for potential customers to learn from and, hopefully, inspire them to call and look for more information. Not only that, according to Hubspot , blogging increases your traffic by up to 55 percent.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 21, 2014
    [Blog] Sales Training Stat: 'Ownership Language' Used 78% More on Converted Calls
    As we''ve discussed in previous blog posts, a conversion is any one of the four following events: Appointment Set , Sale Made , Reservation Made , or a Committment to Buy. More Important Than Being Polite - Earlier today we published a blog post about agent politeness. Sales trainers now have data to back up their claims.
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