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  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Blog] [Infographic] Marketo’s Marketing Nation Summit 2014 Map
    'Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for  Marketo’s Marketing Nation Summit 2014 ! The agenda is jam-packed with high-value thought leadership sessions, inspiring keynotes, a fantastic expo hall, and some hopping parties. That’s why we created this handy infographic map! Event Marketing Infographic
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 19, 2014
    [Blog] Need New Customers? Get Happy Employees
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Actively disengaged employees outnumber engaged employees by 2-1. Why is this important for marketing strategy? Because the role of marketing is to get and keep customers. Need proof? Strategy
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 24, 2012
    [Blog] Inside Sales Relationships: The Importance Of Customer Service
    If you have read my blogs in the past, you know I that follow the Harvard Business Review on Twitter and enjoy reading the many articles, blogs, and “management tips” they post online. Well I am going to reference another one today! Make sure they have the skills, permission, and the incentive to reduce customer effort.”
  • CONNECT THE DOCS  |  MONDAY, APRIL 12, 2010
    [Blog] Focus on Creating a Good Content Strategy
    Blog Kranzcom Twitter jonkranz. Will their task masters let them blog, text and Twitter to their hearts’ delights? Related Blog Posts. Marketers should focus resources by creating a good content strategy. Jonathan Kranz urges B2B brands to make great strides with relevant content and forming communities. Jonathan Kranz.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 20, 2013
    [Blog] Study Shows Nonprofits Raise More Money by Following BBB’s Guidelines
    1) Have up-to-date, accurate, and truthful information on all of your online and offline materials, including direct mail, brochures, flyers, posters, website pages, blogs, and social media posts. While you may be doing some or all of these already (great job!), Also, having an easily accessible privacy policy is imperative.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2012
    [Blog] Savvy Speaks: How Do You Market YOURSELF?
    love conferences like DemandCon, ThinkBig Kansas City, Freelance Exchange Showcase, Content World, etc as excuses to get out of my office, sharpen my saw by learning from the leading industry gurus and at the same time meeting my Twitter and blogging friends. We've all heard the old saying, "the cobblers children have no shoes."
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 8, 2011
    [Blog] 6 tips to strengthen your businesses' internet message
    About the Author : An e-copy and features writer, interviewer, and columnist, Wendy Thomas has been published in national magazines, newspapers, e-zines, and blogs. Her current project is to blog about life living with 6 kids and a flock of chickens. These days, we all know how important it is to have a web-presence. Period. Anywhere.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 18, 2013
    [Blog] Marketing Made Simple is truly “Must Watch” TV this week! A very special guest.
    'Buffer Premiering at noon ET at this blog and all over the internet is the biggest Marketing Made Simple TV show ever! Featuring @GuyKawasaki. Guy Kawasaki. About Guy Kawasaki. Guy Kawasaki is co-founder of  Alltop.com , an “online magazine rack” of popular topics on the web, and a founding partner at  Garage Technology Ventures.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 21, 2012
    [Blog] Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure
    And you can post all the shows on your blog too. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. We have a maximum of 8 full sponsors and only 1 sponsor per category is allowed. Ditto for data firms, Data.com , Netprospex , Hoovers , OneSource, etc.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 1, 2012
    [Blog] Marketing Made Simple TV to premier on May 10th at noon ET
    Here are our first show guests (subject to change): Mitch Joel , CEO of TwistImage (Terrific blog, author of Six Pixels of Separation and speaker). Jeff Ogden, host of Mad Marketing TV , the terrific online TV show sponsored by Act-On Software , is premiering a new online show on May 10th, Marketing Made Simple. date change). Watch for it.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Blog] Why Every Business Executive Needs to Create an About.Me Profile
    Add it to your byline on your blog too. If you are like most business executives, you’ve worked long and hard on your Linkedin profile. You have keywords, recommendations, and even (as I do) common misspellings of your name. Check out the profile of  Jeff Ogden of Find New Customers. Over 40 recommendations there!). Your Facebook profile?
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Blog] Find New Customers Fan of the Month – Paige O’Neill
    Why don’t you follow her on Twitter at  @paige_oneill  and read her blog at  [link]. Congratulations to our Fan of the Month for January 2012 – Paige O’Neill. Each month we recognize a special fan of  Find New Customers. This month our fan of the month is none other than marketing expert Paige O’Neil of Aprimo.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 27, 2011
    [Blog] Whistling past the graveyard | Insights from the 2012 B2B Marketing Benchmark Report
    We also invite you to subscribe to this blog or sign up on your Kindle. B2B Demand Generation | The Realities. If you ask a business executive how good his or her company is in B2B lead generation , almost all will say “We’re experts at it.” ” But a big of digging reveals the truth that belies this statement.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 22, 2011
    [Blog] The Fearless Competitor to review the new book by Mike Stelzner – “Launch”
    This is due to the remarkable popularity of this blog (Thank You!) Win a free copy of this great book. Details below. The Fearless Competitor and President of the B2B lead generation consultancy Find New Customers was invited to review the new book by Mike Stelzner, Launch. and our past book reviews. How YOU can win this book!
  • MI6 MARKETING AGENCY  |  SUNDAY, DECEMBER 5, 2010
    [Blog] The Mi6 Tweekly: Week of November 29, 2010
    Our top 6 blog posts based on unique visits and time on site for November. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 19, 2010
    [Blog] 16 Things to Ask Before Starting a Content Marketing Initiative
    Joe Pulizzi of Junta42 posted a great blog article that I wish to share with my readers. So many businesses are finally getting the content marketing religion, but they are trying to figure it out. This should help. Joe talks about the B.E.S.T. methodology. See the diagram below. What does B.E.S.T. stand for? Behavioral - Must drive action.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 12, 2013
    [Blog] Content And Technology Will Define The Future of Marketing
    You should check out their highly-respected  company blog   and follow Todd on Twitter @ toddwheatland. In the previous posts from the  Future of Marketing  series, we published insights, guidance and advice from some of the best minds in our industry. To review, Mark Schaefer discussed culture and  the future of search. How is it changing?
  • FUNNEL FOCUS  |  FRIDAY, MAY 20, 2011
    [Blog] Interview: Ardath Albee Shares 5 Tips for Customer Nurturing
    If you want an alternative to a once a month or quarterly newsletter, why not a customer-specific blog? Ardath is a frequent industry speaker and the author of the popular Marketing Interactions blog. You’ve worked hard to turn prospects into customers. The same emphasis should be placed on customer nurturing as on lead nurturing.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 22, 2013
    [Blog] What is a Lead? What is a Prospect?
    They could also be subscribers to your blog, followers to your Twitter account, etc. Prospects can also be nurtured into leads through a variety of content-related programs (blogs, whitepapers, newsletters, events, articles, …). An MQL is a checkmark for marketing against our targets. That’s it. So what about prospect?
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 3, 2013
    [Blog] Why Jeff Ogden of Find New Customers is now using BrandYourself.com for Personal Branding
    blog post you wrote. We love to read your comments and appreciate those who share our blog posts on social media. '“We believe everybody should be actively improving their own Google results without having to pay a company thousands of dollars to do it for them.” This is the story of why you need to as well. LinkedIn.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 4, 2012
    [Blog] Book Review: The B2B Social Media Book
    With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise. Stop now.
  • HUBSPOT  |  MONDAY, APRIL 30, 2012
    [Blog] New Gmail Image Feature Makes Email Marketing More Social
    2010 Nielsen study shows email as the third online channel on which Americans spend most of their time, ranking behind social networks/blogs and games. Last week, Gmail introduced a new feature allowing users to share inline images from emails with their Google+ networks. And this topic should concern you, my fellow marketer.
  • HUBSPOT  |  TUESDAY, MAY 11, 2010
    [Blog] 5 Viral Marketing Lessons From Dropbox
    The company realized, however, through looking at comments in forums and reading blogs, that users weren't really satisfied with competitor products. Every business wants free positive publicity , but getting people to talk about your company and product for free isn't easy. In such a crowded market place, how did they do it?
  • LEAD VIEWS  |  MONDAY, AUGUST 16, 2010
    [Blog] The Giants in the Marketing Technology Landscape
    Suresh Vittal and Joe Stanhope from Forrester in a recent  blog post on this acquisition commented, that Unica’s purchase reinforces IBM’s assertion that they are committing to marketing solutions and the CMO. Now let us look at Adobe, who just added Day Software in July this year along with their last year’s Omniture acquisition.
  • LOOPFUSE  |  THURSDAY, AUGUST 23, 2012
    [Blog] How We Automate Our Marketing at LoopFuse with LoopFuse - Part 1
    We have made sure it is in the footer of every page we want to track, both on our main site, and on our blog. We’re also interested in who comes to the blog or who looks at our demo or webinar videos.  Customers that use LoopFuse for marketing automation are always looking for better ways to get more out of the system. Scoring.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 18, 2012
    [Blog] Sales Leads: Don’t Look a Gift Horse in the Mouth
    This is the fourth (and last) in a series of four blogs about sales leads, marketing and sales metrics, and proverbs. Part 2: B2B Sales Lead Management: A Bird in Hand is Worth Two in the Bush Part 3: Lead Generation: A Watched Pot Never Boils This blog is Part 4: Sales Leads: Don't Look a Gift Horse in the Mouth
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Blog] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    Any user can click on the generated thumbnail or title for that URL to navigate to the blog post, web page, or any URL you''re linking to -- so no need to include it in the copy of your post as well. shared link preview thumbnail (the featured image hosted on your blog post or web page) is displayed in 156 px by 116 px. and 3 p.m.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JUNE 13, 2013
    [Blog] AG Olympics: Using Team Building to Motivate Inside Sales Reps
    As I write this blog, there are people walking by wearing Uncle Sam costumes and American flag tattoos, donning enormous gold chains and carrying bedazzled chalices, and sporting red lucha libre masks. 'Today is an exciting d­­ay in our office. m not really sure what we are competing for, but it doesn’t matter.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 4, 2012
    [Blog] Optimizing Twitter for Lead Generation
    Optimizing Twitter for Lead Generation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. Messaging.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 26, 2013
    [Blog] 10 Marketing Tools We’re Thankful For
    10 Marketing Tools We’re Thankful For is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Marketing is evolving in many exciting ways. With the U.S. Here’s our ‘Ode to Integrated Marketing’, a cornucopia of 10 marketing tools we’re thankful for: 1. Happy Thanksgiving!
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 7, 2013
    [Blog] Big Data Usage Benchmarks and Performance By Industry [Chart]
    Big Data Usage Benchmarks and Performance By Industry [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now. Solution providers are working furiously to solve the challenge of big data. Who’s Out Front?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JULY 5, 2011
    [Blog] Gourmet Living: Your Life’s Pizza
    If you follow our blog or receive my monthly newsletter you know I speak often about food, finding your Menu for Life and the analogy of pizza and life.  Blog:  www.YourSalesManagementGuru.com. Gourmet Living:  Your Life’s Pizza. I hope your weekend was a terrific time to celebrate America. link]. Ken@AcumenMgmt.com.
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Blog] OMG! Arianna Huffington Is Speaking at INBOUND
    Back in the early days of Arianna''s site, The Huffington Post, it was just a simple blog where Arianna and some of her friends would post items. 'Well, that title pretty much says it all. We''re thrilled to report that Arianna Huffington will be giving a keynote address at this year’s INBOUND conference in August. But Arianna Huffington?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Blog] A plan to earn your way into the hearts of Internet influencers
    Mila Araujo writes about Leadership, Social Media and Customer Service for several sites, including her  Perspectives blog   which explores different angles and  ideas into understanding  social media and how to use it to drive business forward and build community. 'By Mila Aroujo, {grow} Community Member. How do you do that? Solve a problem.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 20, 2012
    [Blog] 4 Things Marketers Should Be Thankful For
    We're always looking at analytics, planning the next campaign or writing the next blog. Marketers are kind of a preoccupied bunch. Marketers rarely sit back and think about what they're thankful for. So we thought, what better time to think about gratitude than Thanksgiving week? What should marketers be grateful for? 1) Analytics. 4) Turkey.
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 26, 2011
    [Blog] Key to Creating B2B Social Content That Engage Audiences
    How do you get people to share your content, leave comments on your business blog, and get busy executives to interact with you? Probably the number one thing that keeps social media managers up at night is thinking about how to create content that engages audiences and gets people to interact. Marketers are now publishers.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 25, 2013
    [Blog] Who Is Responsible For Demand Generation? Marketing or Sales
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Marketing exists to drive business outcomes. We are more than the people blowing up balloons at trade shows. And more than a bunch of creatives figuring out what color our logo should be.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Blog] How to Cultivate a Company-Wide Social Media Culture
    If you're just starting out creating a social media policy for your company, take a look at this blog post highlighting five noteworthy examples of corporate social media policies. The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone. Today, it's all digital, baby. What benefits do we reap as a result?
  • B2B VOICES  |  WEDNESDAY, MAY 18, 2011
    [Blog] What the LinkedIn IPO could mean for B2B communicators
    For those of you who read this blog regularly and know me, I am a long-time supporter of LinkedIn. Tomorrow marks another milestone for social media with LinkedIn’s IPO. You can catch up on the latest news here: Forbes , Fortune , Deal Journal , TRB , Term Sheet , Mashable. And they will continue to build these services out post IPO.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Blog] Be human. Your customers will thank you.
    Encourage conversations on your blog, and participate in them. Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. Your brand needs to be human, too. ” of a brand. Respond promptly.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Blog] How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension
    Being able to see what people are saying about your company, such as on Twitter and your blog, offers companies a unique perspective. For example, as you hear how prospects and customers talk about your company and its offerings via Twitter or on blog comments, do you integrate that language into your marketing campaigns? enables that.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Blog] How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension
    Being able to see what people are saying about your company, such as on Twitter and your blog, offers companies a unique perspective. For example, as you hear how prospects and customers talk about your company and its offerings via Twitter or on blog comments, do you integrate that language into your marketing campaigns? enables that.
  • HUBSPOT  |  WEDNESDAY, AUGUST 17, 2011
    [Blog] 6 Ways to Immediately Amplify Your On-Page SEO
    For example, here, the search engines will see that the link with the anchor text “launching a blog” must be relevant to keywords about blogging, and the link for “improved lead generation” must be relevant to keywords about lead generation. Follow these 6 tips, and you’ll be talking the talk in no time.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 22, 2012
    [Blog] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
    Due to the professional demographic of LinkedIn, it’s only a matter of time before more businesses leverage the professional opportunities available by searching for products and services through LinkedIn Company Pages.  To further enhance the experience, the page for your company should be complete, accurate, and enticing for potential customers.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Blog] The Tactics You Need to Capitalize on the Fast Pace of Social Media
    holding statement is something you can put up on your website or blog that lets your audience know you're working on a large-scale issue and will update them when you have more information. Other blogs and companies will undoubtedly start to write on it, but that shouldn't deter you from publishing your own content around the subject.
  • SOCIAL MEDIA B2B  |  FRIDAY, FEBRUARY 17, 2012
    [Blog] A Friday Kickstart to Get You Started in B2B Social Media
    In today’s blog post, we examine three ways B2B companies can get more from social media. Many B2B marketers are still exploring social media and wondering where to get started implementing it for their B2B companies. Today I have collected a series of posts that provide some simple guidelines and ideas around getting started. Read more.
  • ENGAGE  |  WEDNESDAY, DECEMBER 11, 2013
    [Blog] 13 Reasons to Create Great Content
    Blogs on company sites result in 55% more visitors ( Content+ ). Blogs give websites 97% more indexed links. 'The smartest brands know that their customers are looking for valuable content: content that’s well written, beautifully designed and multi-media (yes, that means video). Content Marketing Institute). Custom Content Council ).
  • BIZNOLOGY  |  FRIDAY, JUNE 28, 2013
    [Blog] The $1,000 SMB Marketing Challenge: How Would You Spend It?
    Blog Posts. But if you’ve put off blogging because you’re not a great writer, spend some of your budget on hiring a freelance blogger or content marketing agency. 'If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. Next, Start with Free.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JULY 19, 2013
    [Blog] Five Life Lessons from Doc Martin
    In advance of Season 6’s final 8 episodes, diehard Doc Martin fans can follow the latest series-related news and gossip on its official website / blog www.docmartinfan.com. In the meantime, readers of this blog post are invited to share a life lesson or two that they’ve learned from Doc Martin. No sugar-coating. Know Your Stuff.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 6, 2013
    [Blog] How to Get Your Prospect to STOP, LOOK and LISTEN to You (with content marketing)
    This blog is powered by WPEngine, the best and fastest WordPress hosting on the planet today. Get a great deal on WPEngine for your blog here. We love to read your comments and appreciate those who share our blog posts on social media. Please let us know what you think in the comments and share it on social media too.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2011
    [Blog] 25% of Twitter Users Say Promoted Tweets Are Relevant [Data]
    This applies not only to your Promoted Tweets, but also to things like your Facebook Ads , Google Ads , and even your blog content and email campaigns. Things look promising for Promoted Tweets, Twitter's advertising platform. New data from market research firm Lab42 , as reported by eMarketer , shows that 24.8% Marketing Takeaway.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 24, 2012
    [Blog] Twitter Writing 101: RTs, Hashtags and More
    Writing a descriptive, enticing title for your blog posts will make it simple for you – and others – to share your posts on Twitter with impact. Just like with hashtags, it can be helpful to keep a short list of keywords at the ready to integrate into your blog post titles and Twitter updates. Character Length. Better. ReTweeting.
  • JUNTA 42  |  THURSDAY, JANUARY 12, 2012
    [Blog] 10 Content Marketing Books to Help Sell the C-Level
    Where Get Content Get Customers leaves off, Content Rules ramps it up a notch, with clear instruction and motivation on everything from content strategy to newsletter creation to blogs and social media…with some amazing case studies along the way. The New Rules of Marketing & PR. Get Content Get Customers. Content Rules. Chapman.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Blog] Strong Growth Starts With Great Leadership
    Strong Growth Starts With Great Leadership was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez Across the globe, senior corporate executives (including boards of directors) are pretty obsessed with one thing: growth. It’s the business imperative that consistently trumps every other goal.
  • BLUE FOCUS MARKETING  |  MONDAY, JANUARY 14, 2013
    [Blog] 14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses
    Build sharable content: If you don’t have a blog, it is easy to create one. Write short blog posts on a single topic. Then, share your blog on social news sites (Digg, E-Zine, StumpleUpon). Commit to commenting on the blogs of three influential people in your industry with whom you want to do business. know, I know.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 27, 2011
    [Blog] 5 Lessons to Learn Early in Your Marketing Career
    Lessons to Learn Early in Your Marketing Career is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus. Geeta Sachdev.
  • B2B MARKETING ONLINE  |  TUESDAY, APRIL 20, 2010
    [Blog] Go B2B agencies
    Back in March I blogged my thoughts about awards - do they matter. Glad to say that on Thursday night in Manchester, Omobono won the award for Marketing Services Company of the Year in The Drum Marketing. Awards. So we were delighted, not only to be recognised by The Drum , one of UK’s leading. Some big names on that. Clearly we’re. industry.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Blog] How to Integrate Inbound Marketing With a Traditional Sales Team
    Showing an example of a blog post or web page, optimized for a particular keyword, that drives traffic resulting in leads, that then convert to customers will make the bells ring in a sales persons head. great way to start showing them how they can contribute is to develop Q&A blog posts. It''s not my job. The leads are bad.
  • HUBSPOT  |  THURSDAY, JUNE 10, 2010
    [Blog] Why Inbound Marketing Might Not Be Working for You
    Unless you've been living in a hole for a while (or this is your first visit to our blog), you may have noticed that we're a bit, uh, enthusiastic about inbound marketing. Your blog is a desolate, lonely place. You've been blogging carefully away. You're using your long-tail keyword phrases strategically in your blog titles.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Blog] Future of F-Commerce: Why its the 180 degrees the wrong direction
    'In a recent blog post, the CEO of Spreadshirt, Phillip Rocke talks about how disappointing Facebook commerce has been for his 2,000 FB stores. One of ReadyPulse’s customers has documented their initial forays and failures in Facebook Commerce. All of … Continue reading → Share and Enjoy.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 10, 2011
    [Blog] Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today
    These will be subjects of future blog posts. It was hinted yesterday in TechCrunch that LinkedIn was about to make headlines , and seeing that today is the 1st day of SXSW 2011, the timing of releasing a new application makes sense.  am one who understands why LinkedIn is more valuable than Facebook.  So what exactly IS LinkedIn Today?
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Blog] Say Hello to #NewKlout: Klout Steps Into the Content Discovery Space
    Despite having topics that are mostly relevant to my interests (social media, blogging, marketing, Facebook, and public relations), my feed was littered with content from one PR-focused publication: Removing "public relations" from my topics, though, helped improve the relevancy of the results. The way to do that? Only time will tell.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 10, 2010
    [Blog] Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search
    I hope that the title to this blog post knocked you out of your comfort zone, because that was my intention in writing this guide.  A) Started blogging ? When I blogged about Twitter job search engines awhile back, I raved about TwitterJobSearch (which is now called TwitJobSearch), but equally impressive is  TweetMyJobs.
  • MARKETRI  |  THURSDAY, MAY 9, 2013
    [Blog] Why B2B Online Marketing Doesn't Work
    It originally appeared on The Marketing Eye Blog. The website should be thought of as a 'content hub' where blog posts, white papers, product specifications, case studies, press releases and any other form of value adding information can be housed alongside a clear call to action. So is it brand awareness that you hope for?
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 9, 2013
    [Blog] Intro to Remarketing Lists for Search Ads
    According to the  Google Adwords Blog ,with RLSA, “you can modify your search ads, bids, and keywords based on visitors’ past activities on your website.” © 2013, VR Marketing Blog. The post Intro to Remarketing Lists for Search Ads appeared first on VR Marketing Blog. Sources: [link]. link].
  • ACQUIRING MINDS  |  FRIDAY, SEPTEMBER 27, 2013
    [Blog] Are Millennials wired but not to sell?
    'I was speaking with a salesperson in his 60s who regularly outsells many of his younger peers. He complained to me that the younger sales people at his company do not hustle and are lacking a work ethic. sales manager noted to me that the industriousness of salespeople was diminished as you moved westward from the US east coast.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Blog] 6 Stupid Content Promotion Mistakes No Marketer Should Make
    'We''ve all been there: You''ve created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction. Do you have sharing icons on your blog? Take a quote out of a blog post and tweet it. and then nothing happens. It sucks. What exactly are you doing wrong? 1) Stopping at the Start Line.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Blog] Tom Pisello: The ROI Guy: Who Do You Trust? Industry Analysts.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. SiriusDecisions points to blogs as one way to break through. Thursday, June 03, 2010 Who Do You Trust? of respondents) and peers (28.7%). of buyers. Think Again.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 20, 2014
    [Blog] Why Marketing Automation, Why Now?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Heidi Bullock Trends keep life interesting. It’s always fun to see what sticks, and what fades away. Some recent trends garnering excitement include: 1. Buzzfeed quizzes — which 80′s rock star are you? Which city are you?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 3, 2012
    [Blog] Inside Sales Is A Team Effort
    In preparing to write my blog for this week I was inspired by a blog by our own Laney Pilpel emphasizing the importance of not settling for average performance. Tis the season for football fanatics and Super Bowl Sunday is upon us! can almost smell the chili and Buffalo wings now. ” That sentiment is expressed at AG everyday.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 20, 2011
    [Blog] Dealing With The Summertime Doldrums Of Cold Calling
    I’ve touched on this topic over the last few years in my blogs, but rather than rehashing some of my suggested tips I wanted to highlight a blog I came across from Elise Segar w/ ifridge & Co. Those of us who get paid to cold call really can’t use this time of year as an excuse for lack of performance.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2011
    [Blog] Algebra, Analytics & Automation for Marketing ROI
    Algebra, Analytics & Automation for Marketing ROI was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino The three As: Algebra, Analytics and Automation. The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. Algebra, analytics and automation.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2011
    [Blog] Why Marketers Should Think Like Entrepreneurs
    To learn more how to improve your B2B marketing strategies, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Why Marketers Should Think Like Entrepreneurs was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. If you do, it’s easy to miss out on prime opportunities.
  • SYNECORE  |  FRIDAY, MAY 31, 2013
    [Blog] Why Everyone Should Learn to Code - #MarketingTechMin
    Even if your job description might not require you to design websites, learning a little bit of code can make any task - from email marketing to blogging - easier and less time consuming. 'Just like you might learn a language like French or Spanish, it has become more and more relevant for the marketer to learn to speak code.
  • BLOG MY CALLS  |  WEDNESDAY, JULY 18, 2012
    [Blog] Lead Nurturing 101
    This could be an article, a blog or a video. According to sources ranging from Hubspot to MECLabs only between 2% and 6% of inbound web leads are ready to buy immediately. That means that if your sales team calls all of those leads, they are wasting at least 94% of their time. So how do you do that? 1) Great Content. That won't work.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Blog] 40 Epic Marketing Insights From Google [Data]
    Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven? Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! Pretty handy, huh? We've found some pretty awesome marketing stats you can use, for starters. Check them out!
  • MARKETING INTERACTIONS  |  SUNDAY, FEBRUARY 21, 2010
    [Blog] Content Marketing is for Customers Too!
    was catching up on my blog reading and came across this statistic in a post over on Copyblogger in the second in a series of posts about lessons learned by Dan Kennedy, who - in case you didn't know - is one of the most highly paid copywriters of all time. It's one of the things I help them focus on doing. You ready? " Wow.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 18, 2013
    [Blog] Help Your Employees Get More Done
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Help Your Employees Get More Done appeared first on VR Marketing Blog. What can you do to ensure the former? There, I’ve said it.
  • HUBSPOT  |  SUNDAY, AUGUST 5, 2012
    [Blog] Who Exactly Uses Twitter and Other Marketing Stories of the Week
    Brian Solis published an excellent analysis of some Twitter-focused Pew data on his blog this week. Continuing with the infographic trend, Kate Leggett posted an excellent illustration and explanation of a collaborative content hub on the Forrester blog this week. It's a scorcher out there -- well, it is here in Boston, anyway. Yikes.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 9, 2013
    [Blog] Why SEO is Now More Like Internal Medicine Than Plastic Surgery
    'Artillery B2B Marketing Blog > The Forward Observer While Search Engine Optimization (SEO) has changed dramatically in recent years, a misperception lingers that it is a beauty treatment that can be done separately from website development. Essentially, the term SEO is still widely associated with only on-page optimization. Buying links.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Blog] K.I.S.S.: The Most Effective Way to Grow Email Opt-Ins
    The Most Effective Way to Grow Email Opt-Ins was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: DJ Waldow It was Sunday morning. I needed spackle. grabbed my 16-month old son, strapped him into his car seat, and sped off to my local hardware store, Orchard Hardware Supply. Me: Uh, no. What’s that?
  • BLOG MY CALLS  |  THURSDAY, NOVEMBER 21, 2013
    [Blog] LogMyCalls Saves Clients for Money Mailer: Excerpts From The Case Study
    'This blog post contains excerpts from the recently published LogMyCalls case study about Money Mailer. The case study is titled: LogMyCalls is saving Money Mailer Clients and Revenue. To read the full case study visit the Case Studies page. -. LogMyCalls is the official call tracking provider of Money Mailer. Why Call Tracking.
  • BLOG MY CALLS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Blog] Study: What is The #1 Factor When a Business Chooses an Agency?
    We''ve written 3 blogs this week about the study! 'In October of 2013 BrightLocal and ChamberofCommerce.com produced a study about small businesses and marketing. One of the questions they asked was this: If you use an internet marketing agency/consultant, which of these factors are important to you? Here is a summary of the responses: Ugh.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 20, 2013
    [Blog] The 5 Easiest Ways to Bring Your Email Design into 2014
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post The 5 Easiest Ways to Bring Your Email Design into 2014 appeared first on VR Marketing Blog. That’s okay. 2012 to Nov. Test it.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 19, 2013
    [Blog] Are Google Ad Extensions Right for Your Business?
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. 'If you’re running paid search ads in Google, it’s imperative that you utilize Ad extensions.
  • HUBSPOT  |  WEDNESDAY, JANUARY 8, 2014
    [Blog] Google Algorithm Update Makes Authorship WAY More Competitive
    Now, the authorship tags only showed up if someone had verified their account, which only 12% of the top tech blogs did. Try writing about that particular topic more often so you can start to establish authority (this goes back to keyword strategies as well, which is a whole other blog post!). What is Google Authorship? Bottom line?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 9, 2010
    [Blog] The New Secret Sauce to Demand Generation
    appealed, somewhat humbly, to my readers of the Modern B2B Blog  to explain that this was not to promote Marketo, but rather, share our own demand generation and lead management processes. The New Secret Sauce to Demand Generation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 16, 2011
    [Blog] SNCR Research Findings Highlight the Evolution of Social Business
    Over the coming weeks Don, Peter and I will publish a series of blogs on the key findings of the research to provide readers with additional context, understanding and perspective on how to apply these trends to improve social business engagement strategies. Human relationships and peer-to-peer decision-making are inherently interrelated.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 13, 2010
    [Blog] Top 5 Social Media Trends For The B2B Marketer
    by Michael Brenner, July 13, 2010 Related Posts: Finding The Time To Tweet or Blog? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. You are most certainly not the only one. and “ what can we achieve ?”
  • SAVVY B2B MARKETING  |  MONDAY, DECEMBER 20, 2010
    [Blog] B2B Marketers: Are Your Glasses Half Empty or Half Full?
    Instead of: You: Thinking it’s too time-consuming to blog. Lots of marketers seem overwhelmed by everything that now falls under their purview. Organizations are adopting marketing automation and inbound marketing software at dizzying rates. Participation in online communities and in an array of social media channels is flourishing. Tweet.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 13, 2012
    [Blog] 12 Photos from SXSW Interactive
    12 Photos from SXSW Interactive is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Another South By Southwest Interactive festival is wrapping up. The luminaries of techs are boarding planes and heading home. People huddled in sessions, then took to the streets. Enjoy!
  • EMAGAZINE B2B BLOG  |  TUESDAY, JULY 30, 2013
    [Blog] What’s Happening in the World of B2B Online Marketing?
    Utilize Other Industry Blogs to Improve Your Own SEO. In a guest post from Brick Marketing’s own , Rick Stamoulis, Macrae’s Bluebook shows the advantages of good practices of how reading other B2B content can benefit your own site’s or blog’s SEO. Can you tell that I’m a HUGE Rick fan???).
  • CONNECT THE DOCS  |  FRIDAY, OCTOBER 9, 2009
    [Blog] ClickDigest: Weekly Round-Up: 9-Oct-2009
    Easy Steps to Increase Leads from Your Corporate Blog. Howard Sewell takes a direct hit approach and provided all the tips to increase leads from a corporate blog. OVER TO YOU: Dear Reader, What are interesting blog posts or Books have you come across this week? Normal. false. false. false. EN-US. Author : Brian Carroll. Sewell.
  • B2B IDEAS @ WORK  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Blog] What Science Can Teach Us: Choosing Images in B2B Marketing
    For more information about messengers, see my source for this blog: “Public Communication Campaigns, Third Edition,” edited by Donald E. We are often confronted with what images to use when marketing our clients (and ourselves) in B2B. The messenger is often used to provide more information or give a testimonial. Atkin.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 6, 2011
    [Blog] Let Shakespeare add Poetry to Your Content
    Let Shakespeare add Poetry to Your Content was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Grabbing readers’ attention, making them think and stimulating them to act is the primary goal of content marketing. These include: All that glitters is not gold. The Merchant of Venice ). King John ).
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 18, 2012
    [Blog] 4 Professional Tips From A Graduate: A Year In Reflection
    This week marks my one year anniversary at AG Salesworks and I thought I would take this blog to reflect on some of the professional lessons I have acquired in my tenure. Our corporate culture is consistently brought up in these blogs because it is so important to what AG is about as a company. They are very long, 2.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 3, 2011
    [Blog] How Marketers Are Using Social Media to Grow
    By a long shot, Facebook, Twitter, LinkedIn and blog writing are the top four social media tools used by marketers, with Facebook leading the pack.  When Many marketers also plan to increase their business through the use of YouTube/video and blogs in the very near future.  2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. Related articles.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 20, 2012
    [Blog] All I Want For Christmas: 12 Thought Leaders Share their Favorite Gifts for Marketers
    With that new found time, smart marketers will catch up on some good podcasts, do some reading from their favorate blog or books, and maybe discover a new idea that can take his or her business to new places. by Jason Miller What is the best holiday gift for a Marketer? Ann Handley , Chief Content Officer at MarketingProfs. love moleskins.
  • BIZNOLOGY  |  MONDAY, APRIL 9, 2012
    [Blog] Tips for Next Gen Digital Marketing and PR Pros
    Don’t expect your news to be found if you’re not optimizing your press release, blog, or web site for search engines. Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? These students are sharp. Ironic, isn’t it?
  • JUNTA 42  |  THURSDAY, DECEMBER 22, 2011
    [Blog] Top 15 Content Marketing Predictions for 2012
    believe that Google+ will become a new blogging platform and that in addition to sharing content, users will start creating their own content right on the G+ site. I was thrilled with how our 2012 content marketing and social media predictions piece came out this year (full predictions below for viewing and/or download). Enjoy! News happens.
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