Page 106 of 219 Previous | Next 
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 7, 2010
    [Blog] The 7 Burning B2B Social Media Questions
    According to this study , none of the Global Fortune 100 CEOs had a blog and only 2 had a presence on Twitter. She said the best advice to give a CEO who is considering starting a blog or getting involved in social media was a quote from Apple CEO Steve Jobs: “JFDI” (That’s “Just F-ing Do It”). Glad to have discovered your blog.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 3, 2013
    [Blog] Customer-Centricity: The Age Of The Empowered Individual [Video]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'My kids and I are huge fans of the show Brain Games  and the show’s host, Jason Silva. Jason talks about the upside of marketing and proves he is an optimist like me. No more.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Blog] The Lowdown on Native Advertising
    As we blogged about earlier this year, Pinterest started testing “Promoted Pins” with brands like ABC, Expedia, and GAP. The Lowdown on Native Advertising was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Basically it’s the “anti-ad”…as an ad. Companies like LinkedIn, Instagram, Spotify, and Yahoo!
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 19, 2012
    [Blog] Should You Hire a B2B Marketing Guru or Practitioner?
    Famed AdWords expert Perry Marshall wrote a blog post about this subject titled Fact vs. Fiction in the Guru Biz. There are a few successful NFL coaches who never played the professional game, but darned few.  Four notable examples are Vince Lombardi, Bill Belichick, Mike Shanahan and John Madden.  This post is definitely worth reading.
  • FUNNEL FOCUS  |  WEDNESDAY, OCTOBER 20, 2010
    [Blog] Decrementing a Lead Score: They’re just not that into you
    lead could attend webinars, download whitepapers, and visit your blog every few days; however, if their interest never escalates into viewing product information or responding to a sales rep’s inquiries, chances are they are not yet sales-ready or are doing research for another purpose. For those of you that haven’t, bravo – it was terrible.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 17, 2010
    [Blog] Content Marketing is NOT Wait and See
    comments on blog posts. There seems to be a belief that content marketing is a "wait and see" strategy. That we send our content out into the universe and then sit back and wait for our prospects to come calling on our salespeople. At the risk of sounding repetitive, that's why we need an eMarketing strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Blog] Twitter is dying—and it’s all your fault
    We all want traffic to our blog, preferably traffic consisting of our target audience. By Neicole Crepeau, Contributing {grow} Columnist. m going to get flak for this post, but I don’t care. m so frustrated that I have to write something. love Twitter.  But Twitter is dying, and it’s all because of you. Tribes are killing Twitter. twitter
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 12, 2012
    [Blog] How Popular Clichés Apply to B2B Marketing
    Of course, as one of my 2011 blog posts points out, your marketing claims must always be believable. Ever since the end of the 1990’s, there has been backlash against the proliferation of clichés in the business world. We have had our collective fill of managers preaching “synergy” and “putting the best foot forward”. The new kid in school.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 28, 2010
    [Blog] Don't Put Your B2B Email In a Box
    They read an article and click over to a blog post discussing an aspect of solving the problem. Email is used by most B2B marketers for a variety of purposes—many of which are executed distinctly, sometimes without visibility across the organization. In fact, treating them as such can cause a variety of problems: Frequency. " Activity.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 22, 2013
    [Blog] Are Healthcare Companies Successful Driving Awareness in the Dawn of Healthcare Reform? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Peter Rojas | Tweet this After all the mixed news about healthcare.gov and healthcare reform, we sought to find out how different healthcare industry marketers performed in the dawn of the Affordable Care Act. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 7, 2014
    [Blog] How to Build a Super Tribe using Google+
    If you can guest blog, write. But they don’t matter 10 Things You Probably Don’t Know About Google+ 7 Ways Blogging Makes You a Better Leader How to fix Google+ 3 Twitter best practices that unlock business success. 'By Martin Shervington, {grow} Community Member. Get Started. If you are social, set up both. Be Helpful.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 1, 2013
    [Blog] The Future of Twitter
    Related Stories What does it take to start a blog these days? 'Twitter is at a crossroads. It’s in the process of becoming a public company which will inevitably affect how they monetize, where they monetize, and perhaps even influence the type of content they are willing to allow on the site. Facebook’s pre-IPO sneak attack.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 30, 2014
    [Blog] 4 Ways to Manage Change Management For Successful Demand Generation
    Ways to Manage Change Management For Successful Demand Generation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Carlos is widely recognized for his expertise in strategic integrated marketing, Demand Process, Demand Transformation? and marketing automation. for enterprise clients globally. Educate.
  • MARKETING ACTION  |  TUESDAY, MARCH 12, 2013
    [Blog] The DNA of a Top Performer—Are You Cut From the Same Cloth?
    appeared first on Marketing Action Blog - Act-On. We recently surveyed 101 of our customers in the small and medium-sized business category about their online marketing practices. The findings were compelling. Most interestingly, 1 in 5 Act-On customers reported exceeding revenue goals by 10% or more.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 18, 2011
    [Blog] The Death of Cold Calling – Ending the Debate
    This post is the #4 most tweeted article from all of my posts on the blog. few blog articles were made in response to the post from people with their own take on the idea that cold calling is dead. Should sales people blog? The Cold Calling Debate. Getting attention through marketing channels is harder than ever.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 20, 2013
    [Blog] 50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]
    Drafting a blog post that needs a "read more" button after the summary? Data from Dan Zarrella shows that specific diction in your social calls-to-action help drive engagement, but another great way to drive social engagement is through social CTAs on other assets of your website, landing pages, blog posts, and so on. Enjoy!
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 20, 2011
    [Blog] Why I Won’t Accept Your LinkedIn Invite
    like the blog. hate the blog. Andrea Stenberg , who blogs wonderfully as The Baby Boomer Entrepreneur, suggested last year that we should accept all but the creepiest LinkedIn pickup lines.  Dear Michael, Indra, Lori, Anders, Marta, Steve, other guy named Steve, Ali and all the others. enjoyed the webinar. heard my speech.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JULY 19, 2013
    [Blog] Five Life Lessons from Doc Martin
    In advance of Season 6’s final 8 episodes, diehard Doc Martin fans can follow the latest series-related news and gossip on its official website / blog www.docmartinfan.com. In the meantime, readers of this blog post are invited to share a life lesson or two that they’ve learned from Doc Martin. No sugar-coating. Know Your Stuff.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 6, 2013
    [Blog] How to Get Your Prospect to STOP, LOOK and LISTEN to You (with content marketing)
    This blog is powered by WPEngine, the best and fastest WordPress hosting on the planet today. Get a great deal on WPEngine for your blog here. We love to read your comments and appreciate those who share our blog posts on social media. Please let us know what you think in the comments and share it on social media too.
  • HUBSPOT  |  WEDNESDAY, APRIL 24, 2013
    [Blog] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
    41% of marketers confirmed that inbound marketing produces measurable ROI, and a staggering 82% of marketers who blog see positive ROI for their inbound marketing ( tweet this ). Today, we’re excited to share the 2013 State of Inbound Marketing Report. HubSpot''s 2013 State of Inbound Marketing from HubSpot All-in-one Marketing Software.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 23, 2012
    [Blog] Freeing the Bonds of HTML: The #1 Way To Make Your Business Site More Social
    For example, check out a sample corporate blog, this one being the Wells Fargo Blog : They’ve taken a great first step toward more social, but their hands are still tied.  It Doesn’t Have To Be a Blog! The myth is that WordPress is only for blogs.  None of these have anything to do with having a blog!
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Blog] How to Design a Persona-Centric Website Experience
    This means everything from blog posts to more premium offers like ebooks, webinars, product demos, etc. For a more in-depth explanation of how this can be done, check out this blog article , which is completely dedicated to explaining how to tailor your content to suit individual personas. Face it: your website isn't just about you.
  • HUBSPOT  |  SUNDAY, MARCH 16, 2014
    [Blog] Marketer Hits the Sales Floor, VP of Sales Runs Social Media & More in HubSpot Content This Week
    In this blog post , find out what your salespeople really want from your marketing team according to a HubSpot sales manager. In this blog learn about her experience as well as what she learned about sales from being on the front line. 'At HubSpot, we spend a lot of time and energy focusing on sales and marketing alignment.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 20, 2011
    [Blog] Christmas is a perfect time to create havoc online
    Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! Image via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Turn it up to 11! If Suckers! From now until some time in January.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Blog] Future of F-Commerce: Why its the 180 degrees the wrong direction
    'In a recent blog post, the CEO of Spreadshirt, Phillip Rocke talks about how disappointing Facebook commerce has been for his 2,000 FB stores. One of ReadyPulse’s customers has documented their initial forays and failures in Facebook Commerce. All of … Continue reading → Share and Enjoy.
  • HUBSPOT  |  TUESDAY, JULY 2, 2013
    [Blog] How to Ease Your Sales Team Into Social Sales
    Although salespeople have grown comfortable with the use of LinkedIn as a sales tool (more on WHY later), they seem to avoid blogging like the plague. Why not include their number of blog comments? Recommendation: Ask them to write a blog post about why they joined their company. And Twitter? Even poorer adoption. m busy.
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Blog] 5 Future-proof Ideas For Your Website
    About 50,000 new blogs are created to get stacked on top of the 150 million+ that are already out there. blog post can last for years. This post was the blog version of “The Future of Websites,” a presentation given by Andrew on September 15th for the  Association Media & Publishing  “Lunch and Learn” series.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Blog] Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]
    We also segmented this across companies that were actively blogging vs. companies that do not blog actively. The average website with a regularly updated blog lost 10.41% of the intelligence on their search engine traffic, with a small standard deviation of 6.34% and just a 0.22% magnitude of error. Connect with HubSpot
  • JUNTA 42  |  MONDAY, APRIL 30, 2012
    [Blog] 3 Ways to Extract Brand Stories from Inside the Company
    blog posts, white papers, etc.). When we did an initial content analysis , we realized that a large portion of blog and article content was happening through direct customer email. You’ve done it. How many times have you heard the following that have stopped you in your tracks?: How are we going to get all this content created?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 14, 2011
    [Blog] Sales Leadership: 10 Sales Kick-off Idea’s
    see previous blogs for ideas). Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com Blog:  www.YourSalesManagementGuru.com. Sales Leadership: Ten 2012 Sales Kick-off Meeting Idea’s. You should schedule them no later than mid-February.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 5, 2013
    [Blog] Dust Off Your Old Sales Proposals – You May Find a Vein of Gold
    Michael Boyette is the writer of the Top Sales Dog blog and Executive Editor of Rapid Learning Institute. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Michael Boyette, Chief Training Writer at the Rapid Learning Institute. That comes with the territory when you are doing consultative selling the right way.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 7, 2013
    [Blog] Social Media Lead Generation: Easy As 1,2,3?
    There are many blogs discussing how to use Linkedin in your prospecting efforts. Lead Generation activity dominates as one of the most important objectives for today’s marketing professionals. Most organizations do this by purchasing (or renting) a list. At least, not at first glance. Want to know who your biggest competitors are following?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 21, 2012
    [Blog] 3 Great Email Responses To Make You Laugh
    There have been a few blogs written regarding how our marketing team drives traffic to our various social media sites (Facebook, Twitter, Tumblr etc.) This past weekend I happened to be visiting family back home on the east end of Long Island. In case you do not frequent AG’s Facebook page (you should!) But thanks for the interest!”-This
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [Blog] 4 Website Best Practices (and a Tip!) You Can’t Afford to Ignore
    About the author: Kate Headen Waddell is a strategic copywriter specializing in web copy, white papers, case studies, blogging and other B2B marketing tools. I write copy for a lot of websites, and like all of you, I also visit a lot of websites. What makes a GREAT website? It’s not rocket science. Clear mission – with metrics.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 9, 2011
    [Blog] Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing
    You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. B2B marketers often face internal obstacles to strategic planning. Strategic planning has to begin by addressing these barriers. As long as these issues are not addressed, your company is not ready for strategic planning. Sell the Value.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 23, 2013
    [Blog] 9 Things to Never Do with an Email Unsubscribe
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 9 Things to Never Do with an Email Unsubscribe appeared first on VR Marketing Blog. Others, however? Not so much. Just do it.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, APRIL 8, 2011
    [Blog] Is Your Web Content a Marketing Liability?
    If the brand police were to issue citations for website content-related abuse, some of the most common violations might include: Vagrancy – If your most recent press release, example of news pickup, or last blog posting is more than two months old…website visitors will wonder “Are these guys still is business?” Long live the internet.
  • INSIGHTIQ BLOG  |  FRIDAY, DECEMBER 16, 2011
    [Blog] Cash May Not Be King Any Longer
    After all, if you are reading our blog, you are a trend setter, aren't you? After all, you use your phone to stay in touch with friends and family, take business calls and read my blog post. How comfortable are you with the idea of never having to handle cash to make a purchase? PayPal Mobile Payment. Square. iZettle.
  • MARKETRI  |  THURSDAY, MAY 9, 2013
    [Blog] Why B2B Online Marketing Doesn't Work
    It originally appeared on The Marketing Eye Blog. The website should be thought of as a 'content hub' where blog posts, white papers, product specifications, case studies, press releases and any other form of value adding information can be housed alongside a clear call to action. So is it brand awareness that you hope for?
  • MARKETRI  |  TUESDAY, OCTOBER 9, 2012
    [Blog] The New Era of SEO Brings New Strategies and Key Steps
    I've talked to professionals, read e-books and blogs like SEOMoz , and I’m in the midst of a great hard copy book that I'll review in a future blog. Follow blogs and online publications in your industry or your target clients' industries. Pitch your own articles and blog posts. Website Code / Code Audit.
  • MARKETRI  |  WEDNESDAY, JUNE 27, 2012
    [Blog] Uncovering the Mysteries of Google and Off-Page SEO (Part 1 of 2)
    This is a Web site that is in your niche -- for instance a highly rated blog in your industry. It involves guest blogging, guest article writing, etc. Content is shared in various forms on these sites (blog posts or articles for example). Amy: So it seems it's a lot easier to get ranked if you have a blog page.
  • BLOG MY CALLS  |  THURSDAY, OCTOBER 3, 2013
    [Blog] Google, NOT PROVIDED Keywords, and the End of Keyword Call Tracking?
    In this blog, however, we will focus on what this development means for call tracking. 'In case you''ve been living under a rock, you likely know that Google is no longer going to be providing organic keyword data. That means you will not get ANY organic keyword data within the next couple of months. That number is going up. Source-Based DNI.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 11, 2010
    [Blog] Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain
    But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. publishing. Back in February, Day released its 5.3 Day’s 5.3
  • SMASHMOUTH MARKETING  |  MONDAY, DECEMBER 15, 2008
    [Blog] Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
    Read more about how it works in great detail at this blog post by Arron Ross, ConnectAndSell: 100x ROI in generating pipeline!? If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! So we finally gave it a shot. Need I say more?
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 19, 2009
    [Blog] B2B Appointment Setting - Best if Nurtured First
    The lists were smaller in size than the other two clients, but each contact was receiving valuable contact through white papers, webinar invites, analyst studies, blog links, etc. 37% of prospects that were nurtured move on to further sales activity from an introductory meeting -- 12% higher than those not nurtured. So X meetings for $Y.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 1, 2009
    [Blog] Lead Generation Checklist - Part 2: Sales and Marketing – One Team
    Ardath Ablee was fascinated by one and wrote about it in her blog. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. Your touches should be conversations not just campaigns. Thanks Ardath.
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 19, 2009
    [Blog] The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?
    Inbound: SEO, SEM, Blogs. This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. Outbound: Telemarketing,Email, Events). Even at 3x the cost, it's not apples and oranges.
  • SMASHMOUTH MARKETING  |  MONDAY, JUNE 15, 2009
    [Blog] B2B Appointment Setting - Best if Nurtured First
    The lists were smaller in size than the other two clients, but each contact was receiving valuable contact through white papers, webinar invites, analyst studies, blog links, etc. Similar to b2b inside sales teams, we book meetings with C/VP level executives on our clients' behalf and only get paid when the meetings take place.
  • SMASHMOUTH MARKETING  |  SUNDAY, DECEMBER 7, 2008
    [Blog] Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
    Read more about how it works in great detail at this blog post by Arron Ross, ConnectAndSell: 100x ROI in generating pipeline!? If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! So we finally gave it a shot. Need I say more? sales
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, JULY 1, 2009
    [Blog] On Lead generation: Insist on lead quality over quantity
    Related posts: B2B Lead Generation Blog: Why cost-per-lead budgets fail and fewer leads are better Under increased pressure to help drive revenue in this challenging market, many of us are tempted throw as many leads as we can to our sales team. I'm still my the cost-per-lead focus only approach to lead generation. Dig deeper.
  • PR MEETS MARKETING  |  TUESDAY, APRIL 29, 2008
    [Blog] Brave New World of Media Pitching: Twitter
    You never know when one of these mini-conversations becomes fodder for a blog posting or article. I have a page about how to pitch a blogger , but I'm realizing that this goes beyond pitching bloggers vs. traditional media. It's how do we pitch people in general?  . The questions now is, which is better? What made this work? What about you?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 19, 2011
    [Blog] Suggestions on How to Make Sense of Google+
    Show off your Google profile – by putting it on your blog or website. To listen to all the “experts” Google+ is the next best thing to come down the pike and will eventually replace Facebook in the B-to-B space. have to believe that if Google is involved then it has a pretty good chance of succeeding. I’ve
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 30, 2013
    [Blog] It’s Fun to be a Marketer Again! – Introducing the Big Marketing Activity Coloring Book
    – Introducing the Big Marketing Activity Coloring Book was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 'by Jason Miller. One of the biggest misconceptions in B2B marketing is that you have to be serious and not have any fun. couldn’t disagree more. Introducing the Big Marketing Activity Coloring Book!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 17, 2010
    [Blog] Sales Prospecting Perspectives Weekly Recap - Week Of December 13th
    But before we get into that, I wanted to note another great blog I found this week: Sean Geehan’s blog Why Customer Satisfaction Doesn't Mean Customer Retention—and What You Can Do About It , offers some interesting results in a study that was done for a $B1.6 hope you enjoyed the blogs this week. company.
  • MARKETING FINGER  |  THURSDAY, AUGUST 12, 2010
    [Blog] Do You Ping.fm?
    With ping.fm, you can also  direct an RSS blog feed to all of your social networks. How many social media sites do you update on a regular basis? Perhaps it would be better to rephrase the question as: How many social media sites would you like to update on a regular basis? Twitter. WordPress. Tumblr. MySpace. LinkedIn. Delicious.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 11, 2010
    [Blog] Weekly Teleprospecting Recap
    Great blogs this week! But first we wanted to highlight a great blog we found this week that really mirrors our way of life here at AG. Ardath Albee shares in her blog: Is Your B2B Marketing Content a Filter or a Vortex? ".be In his blog Craig shared. He really did bring up a good point!) Monday June 7th.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 10, 2010
    [Blog] Savvy Marketers Refer!
    The Savvy Sisters believe being natural connectors and a pay it forward disciples has made this blog and our individual business efforts more successful. The Savvy Sisters want to throw our wholehearted support behind Make a Referral Week. We all know personal recommendations are one of the most powerful influencers in marketing.
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Blog] 7 Shameless Tactics Marketers Use to Lure an Audience
    We use this tactic in our blog posts all the time. Just take a look at one of our blog posts LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. That blog post has received over 33,000 views and triple digit inbound links. Slow and steady wins the race. 1) Cute Animals. Big whoop! That's.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 16, 2013
    [Blog] Sales Mgmt: Achieving Balance: Fear vs Respect
    Ken: This week we have a guest blog. 'Achieving the Balance Between Having Your Sales Team Respect You But Not Fear You. The topic is extremely important for all levels of sales leadership, especially in challenging situations/times. We’re going to address why this balance is so important to maintain, and how to achieve and maintain it. .
  • THE POINT  |  FRIDAY, DECEMBER 14, 2012
    [Blog] How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?
    Quick anecdote: one of the largest deals our firm closed in the last two years was with an individual I’ve known for years, was in our database, and subscribed to our blog. It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. Can a firm like this rely 100% on lead nurturing? In short: no.
  • SAZBEAN  |  TUESDAY, FEBRUARY 19, 2013
    [Blog] 7 Simple Improvements to Increase Website Lead Generation
    One of the ways to do this is through blogging, but you could also build the content on your website with things like videos, how-to articles, product specifications, answering frequently asked questions, that sort of thing. Hopefully your website is doing more than just looking pretty (it does look good, right?).
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 7, 2013
    [Blog] Big Data Usage Benchmarks and Performance By Industry [Chart]
    Big Data Usage Benchmarks and Performance By Industry [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now. Solution providers are working furiously to solve the challenge of big data. Who’s Out Front?
  • EMAGAZINE B2B BLOG  |  THURSDAY, OCTOBER 3, 2013
    [Blog] Don’t Be Chicken Little: No Keyword Info Does NOT Mean the Sky is Falling!
    However, as of this blog post, we see that even this information is starting to wane from this tool. 'The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. We use this data for a number of reasons.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 23, 2012
    [Blog] A Sales Manager’s Recipe: What is Cooking in 2012
    At our website you will find free video’s on “hiring and training salespeople” and other articles I have written on sales management, you might also go back and skim through our blog to look for other ideas.  . A Sales Manager’s Recipe: What’s Cooking in 2012? Next, make two extra sales calls per month with each sales rep.  3f4qb8v9ge.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 10, 2012
    [Blog] Tap into Marketing Smarts from MarketingProfs B2B Forum
    Talkin’ and Doodlin’ About B2B Blogs. Check out this fun visual wrap-up of Mack Collier's blog chat covering B2B marketers' biggest blogging challenges. Last week I had the pleasure of attending the MarketingProfs B2B Forum in Boston. As MarketingProfs says, this isn't just another event. And Why Care?).
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 24, 2012
    [Blog] Inside Sales Relationships: The Importance Of Customer Service
    If you have read my blogs in the past, you know I that follow the Harvard Business Review on Twitter and enjoy reading the many articles, blogs, and “management tips” they post online. Well I am going to reference another one today! Make sure they have the skills, permission, and the incentive to reduce customer effort.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 21, 2012
    [Blog] Will the social web fuel international cooperation or catastrophe?
    It seems like anybody who signs on for a Facebook account or a WordPress blog site should be required to understand what they are getting into. People from different regions have many subtle communication habits that combine to create breakdowns when styles collide. Inevitable cultural collisions. We’re all ambassadors. Tweet.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Blog] What is HubSpot?
    The other result is that the millions (yes, millions) of people who interact with us say things like "I love your Webinars , Blog , Ebooks , Marketing Update Podcast , SlideShares , and Videos.but what do you guys actually DO?" What is HubSpot? How did we do? Before this video, did you know what HubSpot does? Sign Up for a Free 30-Day Trial.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Blog] 7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)
    Note: We linked to this one instead of grabbing a screenshot in case you didn't come prepared to see human organs on the HubSpot blog today.) They even have a blog from which they pin various entries on boards that match each post's respective topic. Not necessarily. How "boring," right? 1) Healthcare. Healthcare. 4) Higher Education.
  • B2B VOICES  |  FRIDAY, OCTOBER 5, 2012
    [Blog] Three Things B2B Communicators Can Learn from the Olympics
    Blogging isn’t supposed to be easy. One of the benefits of living in London was the opportunity to attend and be a part of the Olympic events. We were fortune enough to attend three events and my oldest  daughter’s school spent a full day at the Paralympics.  Are you going for the B2B gold? Make one event a truly unique experience.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2011
    [Blog] LinkedIn Share Button Now On More Than 100,000 Websites
    Make sure to include the LinkedIn share button on your blog or website to encourage others to share your content. If you're using HubSpot's blogging software , you can turn this button on with a simple check box in your blog's options menu. This isn't the case for HubSpot.com.yet. Sharing Is for B2B Too. Marketing Takeaway.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JUNE 30, 2009
    [Blog] Data Management Is as Sexy as a High Quality Mattress
    When Steve asked me to write a guest post about marketing automation and data quality, I couldn't resist, as we've been going back and forth on our respective blogs exploring the issue. That back and forth led to Steve thinking I might have a worthwhile direct contribution to his blog. enjoyed this one, and I hope you do too.
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 11, 2013
    [Blog] Top 10 Reactions to Conversation Analytics
    We''ve written two blogs about this subject because this is the most common reaction to Conversation Analytics. Here are two blogs explaining exactly how it works: - How Accurate is Conversation Analytics? 'These are real reactions from real people that have seen Conversation Analytics. These are reactions quoted exactly. Wow.". Wow.".
  • DIGITAL VOICES  |  FRIDAY, DECEMBER 27, 2013
    [Blog] This Week in Digital Strategy 12.27.13
    Based off this finding this blog post goes into depth about how habits influence users interactions and how you can develop a better user experience. 'Happy Friday, everyone! With the major holidays behind us we look forward to a new year filled with insights into the world of digital strategy. Numbers do not lie.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JULY 30, 2013
    [Blog] What’s Happening in the World of B2B Online Marketing?
    Utilize Other Industry Blogs to Improve Your Own SEO. In a guest post from Brick Marketing’s own , Rick Stamoulis, Macrae’s Bluebook shows the advantages of good practices of how reading other B2B content can benefit your own site’s or blog’s SEO. Can you tell that I’m a HUGE Rick fan???).
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Blog] 7 Step Guide To Creating Perfect Content
    The bar is low, the content is predictable, and the format is repeated over and over again throughout personal, professional and corporate blogs and even publications. 'Have you ever clicked on a promising headline and then been horribly disappointed by the results? know I have. Do you want guaranteed success too? Yep, more sarcasm.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 29, 2014
    [Blog] Facing tough choices — Paid versus organic reach
    Christopher Penn expressed the same sentiment on the Shift Communications blog when he claimed “A major part of surviving the Content Shock will be  greatly improving owned media.” 'By Mars Dorian, {grow} Contributing Columnist. ” Say it ain’t so. Paying to get paid. Here’s why. The product is the best marketing.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, MARCH 12, 2014
    [Blog] News: Site is Now Responsive, Includes New FAQs
    This sorta worked for people who jumped from social media to read a blog post. You can read the post announcing it at the KoMarketing blog as well MarketingLand’s post about some of the data. 'It’s been a busy first quarter here at world headquarters. Completely revising my messaging and services. Be sure to check it out.
  • DIANNA HUFF - B2B MARCOM  |  SATURDAY, NOVEMBER 16, 2013
    [Blog] Question from a Newsletter Subscriber
    What you really need is a Website marketing strategy that includes great content, a blog, social media, etc. This is exactly what I recommended to Mary Fitzgerald — and she is now implementing it in the form of a new blog and other tactics. was interested to read your Acme Wire case study mentioned in this newsletter. ”).
  • CONFLUENT FORMS  |  SUNDAY, DECEMBER 1, 2013
    [Blog] Capitalizing on Pinterest Rich Pins price notifications
    'Most online retailers know about Pinterest, and have made sure to add a "Pin It" button to their site, blog posts, and product pages. They know that Pinterest can drive traffic to their site , keeping their products on the Boards of the pinner, while also enabling lots of social sharing. So what generates a price notification? How huge?
  • HUBSPOT  |  THURSDAY, JANUARY 13, 2011
    [Blog] How to Rock Your Facebook Fan Page with John Haydon [@InboundNow #3]
    In the interview we discuss: How he built his business from the ground up through blogging and inbound marketing. Building a Business Through Blogging and Inbound Marketing. John started his business through blogging. Inside Facebook is a great blog that has a ton of updates on current Facebook trends. Be Careful.
  • EARNEST ABOUT B2B  |  FRIDAY, FEBRUARY 8, 2013
    [Blog] Lessons to be learnt
    Make use of all the brilliant blogs, tweets, articles and discussions relevant to your industry that are out there and take to soak up the reams of content that’s available (and free!). Stay in it for the long term – keep blogging and enjoying the quick wins. It’s time to read the next blog. How we giggled. But marketing?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 27, 2013
    [Blog] The Human Touch – Important For Marketing Today and Tomorrow
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In this  Future of Marketing  series, we have covered topics such as  Agile Marketing ,  Big Data ,  Customer Experience ,  Thought Leadership ,  Culture ,  Content , and so much more.
  • B2B MEMES  |  THURSDAY, NOVEMBER 17, 2011
    [Blog] My Love for Magazines Lies Bleeding
    Yes, it may just be me or my desperation for a topic in this month of mandatory daily blogging. MUD day 17: There are days, perhaps when my inner curmudgeon breaks through my usual resistance, when I’m convinced that magazines, as a useful format, are truly dead. Ask me tomorrow and I may feel more hopeful. Now it just seems irrelevant.
  • SAZBEAN  |  WEDNESDAY, JUNE 9, 2010
    [Blog] Want a Sale? Make the Next Step Obvious
    You have traffic coming to your blog or website. You’re using social media to network and build relationships. A person comes to your landing page on your site, ready to purchase — credit card in hand — but there are too many choices. They’re not sure what to do next. So they give up and leave. Don’t stop there!
  • B2BBLOGGERS  |  WEDNESDAY, JULY 21, 2010
    [Blog] 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
    Usually companies require a disclaimer for employees—even former employees—who blog for personal use.) Remember, your channel partners are a good source of content; they may have their own blogs and social media outlets that you can leverage.  Will you follow the same naming convention on other social sites, your blog etc.? 
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 19, 2013
    [Blog] Just Because It’s Content, Doesn’t Mean It’s Good
    One look at most agency blogs will reveal they haven’t got the slightest idea how to produce meaningful content that anybody wants to read, let alone use as an inducement to buy something. 'It must have been about June when Linda called. “Do you know a good B2B writer?”, ”, she asked. ” Not true.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 27, 2012
    [Blog] Content Marketers Must Read Book of the Week!
    Blog Twitter Facebook     Blog Twitter Facebook. Name: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. Author: Robert Rose             Joe Pulizzi.               . Content marketing is the latest rage now. Who is the book intended for? Top 3 takeaways from the book.
  • SAZBEAN  |  FRIDAY, JUNE 22, 2012
    [Blog] Set Up Social Media to Give You Great Post Ideas
    Finding articles and ideas for blog posts is an important skill for bloggers to master—and one that can now be leveraged through the power of social media. High-quality content is tweeted, liked, bookmarked, and shared around. Twitter. One of the nice features of Twitter is that it gives us the ability to create Lists of Twitter accounts.
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Blog] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom  (ProBlogger). The Importance of Being Fearless  (Influential Marketing Blog). Read Small Message, Big Impact to Get Your Message Out in a Big Way  (Small Biz Trends). News & Notes
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 11, 2013
    [Blog] What Did I Learn About Social Selling to Prepare for 2014?
    The following dozen blog posts on utilizing Social Selling strategies for LinkedIn can help you start. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Jamie Shanks, Social Selling Expert at Sales for Life. We are about to close out an incredible year. As a sales professional, you can’t deny the changes.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 1, 2012
    [Blog] The President & Reddit: Does the Channel Matter More than the Message? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Now, I know from previous chart of the week  research  that Reddit is a surprising juggernaut, but when I first caught wind of this, I thought “Really? Reddit?”. Sometimes doing something differently can become the reason for news coverage.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 4, 2011
    [Blog] What Your Last Facebook Post Says About Your Brand
    What Your Last Facebook Post Says About Your Brand is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel.  more or less ever.  The top post is the thing that people will walk away thinking about.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Blog] 48 Ways to Measure Social Media Success
    Nine Blog Metrics. Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Overall traffic.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 26, 2011
    [Blog] Best SEO Guides, Tips and Resources of 2010
    12 Amazing SEO Infographics by HubSpot Blog. ** 5 Stars. SEO Raises Awareness and Reputation Better than PPC by MarketingSherpa Blog. The Problem with Footer Links in SEO by WordStream Internet Marketing Blog. The SEOmoz Internal SEO Pre-Launch Checklist by The Daily SEO Blog. How important are footer links to SEO?
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 4, 2014
    [Blog] Is Snapchat for Small Businesses?
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. These messages, called “snaps,” disappear from the recipients’ device after just a few seconds.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 19, 2013
    [Blog] Are Google Ad Extensions Right for Your Business?
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. 'If you’re running paid search ads in Google, it’s imperative that you utilize Ad extensions.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 21, 2013
    [Blog] Let’s Party! 16 Business Event Planning Tips
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. 16 Business Event Planning Tips appeared first on VR Marketing Blog. Plus, who doesn’t love an excuse to have a party? What will you need?
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Blog] 17 Words You Must Use in Your Headlines [+Examples]
    'Interested in how to write headlines that make articles and/or blog posts go viral? Using the word “you” and “your” in titles and headlines is effective because it implies that the information conveyed in the article or blog post pertains to directly to the reader.In Secret. Example: Amazing Uses for 3D Printers! Facts.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 31, 2011
    [Blog] Never Mind the Competition: Worry About Your Prospect’s Other Options
    Bob blogs regularly on sales and marketing issues, and can be found on twitter at bobapollo Today's guest post is by Bob Apollo, founder of Inflexion-Point Strategy Partners in the UK and an expert in sales and marketing alignment. Read on for Bob's sage advice on how to address all the reasons prospects may not choose your solution.
<< 1 2 ... 104 105 106 107 108 ... 218 219 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...