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  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 11, 2015
    [Blog] 29 Amazing Content Marketing Quotes To Inspire You
    This article originally appeared on The NewsCred Blog. In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. Here are some of our favorites content marketing quotes. We hope you you find some inspiration in these.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 11, 2013
    [Blog] B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget
    In today’s B2B Lead Roundtable Blog, I’m going to share three spend ideas to help you balance value and reduce the overall user friction in your mobile experience. Tweet It’s hard to believe that this December will mark 10 years since I received my first cell phone as a gift on Christmas morning. The occasional text. Playing “Snake”.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Blog] Now THAT'S How You Do Advertising: Nivea Reinvents the Print Ad
    We''ve talked over and over again on the blog about helping your audience -- not shilling your product. We often harp on print advertising here at HubSpot. Marketers can spend lots of time designing something visual. But sometimes, print ads can surprise us and actually be part of an inbound framework. So go on -- get going helping them!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 22, 2013
    [Blog] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Eloqua | Tweet this It’s that time again! Finalists for the Markie Awards have been announced!  Winners will be revealed during Eloqua Experience , Oct. 23-25 at the Hilton Union Square in San Francisco. The dotloop. Synopsis, Inc. Cvent, Inc. Intel.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 19, 2015
    [Blog] The Soft Edge; where great companies find success
    This week’s blog is a book review, The Soft Edge by Rich Karlgaard, published by Jossey-Bass. Blog:  www.YourSalesManagementGuru.com. The Soft Edge. Where Great Companies Find Lasting Success. Rich then moves on to describing what he means is the Soft Edge; “The Expression of Your Deepest Values”, it is made of 5 components as well.
  • ION INTERACTIVE  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Blog] Meet the Content Marketing Innovators: Jon Ryan
    Keep your target audience top of mind and remember content marketing is a strategy that can be executed in campaigns—infographic leads to blog post which leads to ebook which leads to a sales-ready MQL. Jon Ryan, Director, Marketing Technology, Aberdeen Group. Jon Ryan: Content marketing isn't a strategy, a campaign or a tactic.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 12, 2013
    [Blog] Why Advocates Should Be Part Of The Modern Marketer’s Strategy
    Why Advocates Should Be Part Of The Modern Marketer’s Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of     Jim Williams, VP of Marketing at Influitive , the advocate marketing experts. Here’s a fun exercise.
  • JUNTA 42  |  TUESDAY, JUNE 23, 2009
    [Blog] Social Media Stages of Involvement - Where You Should Be Spending Your Time
    YouTube , blogging)           Subscribe    -    Junta42    -    Custom Content Experts    -    Get the Book Great social media presentation short by Andrew Davis from TippingPoint Labs given last week at Custom Media Day in New York City.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Blog] What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat
    What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Blog] 8 Reasons Super Specialized Companies Should Embrace Inbound
    When we started a blog on femtosecond laser technology, and started offering educational whitepapers, our web traffic tripled and our contact database grew 6x in just three months through whitepaper downloads. 3) Big value. We created a blog for a company that excels at creating hermetic seals for implantable medical devices. Wrong.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 23, 2015
    [Blog] Enhancing Your Executive Edge
    In defining Executive Edge the authors quickly hook you in the Introduction, they set the stage showing their methodology by providing the reader an experience in self development and growth by providing an Online Assessment to first determine your current “Edge”.  I would suggest you take this assessment after reading this blog. Books
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 21, 2015
    [Blog] Calling all Creatives
    People are coming to me and other writer friends for help writing their blog, ebooks, white papers, infographics, scripts, and social media posts. Every so often, I’ll hear someone disparage the wisdom of majoring in English or history. “What a useless degree,” they’ll exclaim. But I disagree wholeheartedly.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 6, 2015
    [Blog] 5 Ways to Grow Your Content Marketing Agency Services with Automation
    Content marketing agencies are taking advantage of this trend by stepping in for organizations that lack the technical and creative expertise to develop blog posts, eBooks, podcasts, white papers, social media posts, videos and many more types of content for themselves. When it comes to engaging customers, content continues to be king.
  • VISUALLY  |  WEDNESDAY, DECEMBER 16, 2015
    [Blog] Facebook Video: Why It’s Time to Pay Attention
    The post Facebook Video: Why It’s Time to Pay Attention appeared first on Visually Blog. Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. Here’s the full article.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 9, 2014
    [Blog] Using SlideShare to Boost Your PR Efforts
    Maggie currently offers PR and social media consulting and coaching with a focus on guest blog posting and leveraging social media to support more traditional PR strategies. SlideShare is a platform for sharing business documents, videos and presentations, but it typically is not considered as a traditional social media platform.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 24, 2013
    [Blog] 6 Ways to Eliminate the Demand Gen Blame Game
    Ways to Eliminate the Demand Gen Blame Game is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this. Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company. No one wins.
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Blog] 10 Excel Tricks Every Marketer Should Know
    to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. will discuss this more in a future blog post. Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, NOVEMBER 16, 2014
    [Blog] Hushly Helps Marketers Connect With Anonymous Web Site Visitors
    When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Rego has shown me a couple of approaches over the past few years, none of which quite worked out. But when we saw each other at Dreamforce last month, it seemed he had settled on a keeper.
  • JUNTA 42  |  WEDNESDAY, JULY 18, 2012
    [Blog] 5 Critical Content Marketing Tactics to Consider Now
    Begin looking at each page as it’s own and not blindly attaching a general sidebar to all pages and blog posts. Not Just Photos, but Shareable Design. I’m sure we are not alone on this, but often our editorial team comes to the “choosing of the obigatory image” last when creating blog content.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Blog] Preparing for a Social Media Crisis
    Maggie currently offers PR and social media consulting and coaching with a focus on guest blog posting and leveraging social media to support more traditional PR strategies. Social media has radically altered the PR function but no more so than when it comes to crisis communications. Maggie is a PR strategist, freelance writer and blogger.
  • SOCIAL MEDIA B2B  |  MONDAY, AUGUST 22, 2011
    [Blog] 5 Ways to be Obvious in B2B Social Media
    If you are someone who tweets the same blog post multiple times, and you probably should if you are not, it makes sense to test different messages with your updates. While social media drives traffic to your blog, search still drives a significant portion of traffic. We do it on every blog post. Rise Above the Noise. Free Works.
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 6, 2014
    [Blog] From MAGNET: Sauder Woodworking and MAGNET Find A Way To Innovation
    Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player. You can visit MAGNET online at manufacturingsuccess.org.
  • WRITTENT  |  MONDAY, AUGUST 18, 2014
    [Blog] 7 Lies About Freelance Writers You Believe
    The post 7 Lies About Freelance Writers You Believe appeared first on Writtent Blog. Image source. Have you considered hiring a freelance writer but have a few preconceived notions that are holding you back? You’re not alone. You are a pro in your field and that involves many layers of expertise. Sometimes that package includes a degree.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Blog] Social Media Marketing: It's Complicated.
    I work from home part of the week. As a part-time office jockey, when I do turn up I’m relegated to any open desk/couch space I can find, preferably as far away from the conference table as possible to avoid getting swept away into a planned or impromptu meeting (a congenital fear of mine). Yesterday, though, I got lucky. Are they B2B or B2C?
  • ACT-ON  |  MONDAY, NOVEMBER 2, 2015
    [Blog] Act-On Announces New CEO, Andy MacMillan, and New CTO Role for Founder, Raghu Raghavan
    This blog post is an edited selection of Q&A Raghu and Andy had with the press about this news. Q: What’s the impetus for this change? The post Act-On Announces New CEO, Andy MacMillan, and New CTO Role for Founder, Raghu Raghavan appeared first on Act-On Marketing Blog. Editor’s note: Here we grow again! Raghu Raghavan.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 20, 2013
    [Blog] Building a High Performance Culture
    Blog:  www.YourSalesManagementGuru.com.  . Building a Culture of High Performance. At this time of year sales management must be looking at pipeline levels and goals for the 4th quarter and determining if there is the necessary level of activity to ensure targets will be exceeded. Contest Sampler. Improving customer service. Keynote Program
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Blog] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    LinkedIn engagement funneled in to email nurture campaigns, Twitter posts drove blog traffic, and the web of digital marketing grew larger than ever. Savvy Marketing Tips to Finish 2015 Strong was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post End It on a High Note! word of advice: Wait!
  • JUNTA 42  |  WEDNESDAY, NOVEMBER 30, 2011
    [Blog] Is Content an Asset or an Expense?
    One blog post can deliver returns for years after production. You may start by investing in a video, but at the end of the year, that one video may result in 10 videos, five blog posts, two podcasts and 30 sales tools fit for different levels of buying cycle. Jim Burns from Avitage  recently asked me a question. First some questions.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 8, 2013
    [Blog] Butter Up Your Social Media Calls-to-Action
    Share away! © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Butter Up Your Social Media Calls-to-Action appeared first on VR Marketing Blog. Target’s Tumblr. All rights reserved.
  • TOMORROW PEOPLE  |  THURSDAY, AUGUST 16, 2012
    [Blog] The Content Marketing 101
    As long as it meets the needs of your customers, both existing and prospective, and adheres to your content strategy , you could try: Blog posts. You may have heard the term " content marketing " being bandied about left, right and even centre, as if it's the best thing since mankind stopped taking knives to bread. What is it though? Waiting.
  • HUBSPOT  |  MONDAY, DECEMBER 20, 2010
    [Blog] 25 Ways to Get More Social Media Followers
    Add buttons to your blog and even other website pages that allow visitors to share your content on social sites like Twitter, Facebook, and LinkedIn. Blog Comment Signature. When you make a comment on a blog post, link to your most active social media profile (usually Twitter or Facebook ) in a signature-like style. 7.
  • CAPTORA  |  THURSDAY, FEBRUARY 4, 2016
    [Blog] Growth Marketers’ Top Priorities: Survey Recap
    The post Growth Marketers’ Top Priorities: Survey Recap appeared first on Captora Blog. In mid-December, we surveyed our readers about their top marketing priorities in 2016. We were eager to learn how the digital marketing community intended to grow its businesses through marketing — and how it planned to achieve those growth goals.
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Blog] 7 SEO Myths Marketers Should Know
    Attending conferences, reading noteworthy blogs like the Act-On blog, networking with industry professionals, and testing out your SEO theories on a test site are the ways most start out in SEO. The post 7 SEO Myths Marketers Should Know appeared first on Marketing Action Blog - Act-On. “Myths are a waste of time. SEO is dead.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Blog] Interview with Simon Sinek – Start With Why
    For those that follow this blog but are not yet familiar with your book Start with Why , give us little background. A few years ago, I discovered that every single organization on the planet, even our own careers always function on the same three levels: what we do, how we do it, and why we do it. Everybody knows what they do.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Blog] Big Bang Marketing is Out – Agile is In
    I got the idea for a blog post from an uberflip.com interview with Jeremy Burton, chief marketing officer of EMC.  Burton made some great points in the  interview,  including the fact that he believes the big B2B marketing trends going forward are the use of video, analytics, and process automation. In the old days (e.g.
  • HUBSPOT  |  TUESDAY, APRIL 16, 2013
    [Blog] Why We Are Proud to Be a Boston Company Today
    Before we return to our blog''s regular content, we wanted to take a moment as a company to express our sincere condolences to everyone impacted by yesterday''s tragedies. The Boston Marathon has long been an event that celebrates human triumph. Yesterday ended very differently. The events of yesterday will not define who we are as a city.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Blog] Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers
    Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 7, 2013
    [Blog] It’s Time To Act Like A Publisher [Slides]
    Please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I’m mad. I’m really mad and I;m not gonna take it anymore. OK, maybe I’m being dramatic. But seriously, when are we gonna atop creating so much crappy content? Content Marketing
  • HUBSPOT  |  TUESDAY, JANUARY 4, 2011
    [Blog] How to Generate Inbound Leads with No Editorial Department
    Andrew is the person who trains every new HubSpot employee about content creation, blogging, building calls-to-action and other editorial elements. Start a Shared Doc for Blog Ideas. Create a simple Google doc for employees to contribute their blog post ideas at any time. Build a Blogging Schedule. process.
  • VISUALLY  |  THURSDAY, OCTOBER 29, 2015
    [Blog] Video Content Marketing: The Three Es of Success
    Soon after its release, The Importance of DNS was picked up by Laughing Squid , which lead to its distribution through a ton of other big culture and tech blogs. The post Video Content Marketing: The Three Es of Success appeared first on Visually Blog. Following our missteps with the Dean S. clever, right? still think so!),
  • FEARLESS COMPETITOR  |  MONDAY, MAY 27, 2013
    [Blog] Honor Those Who Made the Ultimate Sacrifice on Memorial Day
    Fearless Competitor is the blog of the sales lead generation company Find New Customers , but today that does not matter one bit. Today’s #Memorial Day in the United States – a day to stop and reflect on the many men and women who made the ultimate sacrifice to preserve our freedom. Please RT. Really easy!). What do you think?
  • HUBSPOT  |  FRIDAY, JULY 22, 2011
    [Blog] BREAKING: Google+ Profile Images Now Appearing Beside Search Listings
    Have a link that includes rel="author me" in your blog article. If you have a blog you should start using "rel=me" tags right away to have your Google+ profile image appear next to your resutls in an effort to make them more social and better stand out on the page. This is a dramtic change to Google's classic results page.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Blog] What Is CSS? [FAQs]
    Here at HubSpot we often recommend using your corporate blog to answer questions for your customers. Lately we’ve been taking our own advice and using the HubSpot Inbound Marketing Blog to address questions that people ask when they call in to HubSpot’s Sales and Service representatives. Today’s question: What is CSS? But we get it.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Blog] Social Works for B2B, So Get Over Yourself
    Although I have never really spent much time with any of them personally, I read their books, their blogs, and their feeds on Twitter. Social Works for B2B, So Get Over Yourself was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller It’s never going to stop. And that’s OK. At the End of the Day.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 5, 2016
    [Blog] Strike Gold: How to Find Leads with External Intent Data
    Strike Gold: How to Find Leads with External Intent Data was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Strike Gold: How to Find Leads with External Intent Data appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Achieving AIDA to ABC. nterest. ecision.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 16, 2014
    [Blog] How To Start A Conversation To Keep Visitors On Your Web Site
    How To Start A Conversation To Keep Visitors On Your Web Site is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 22, 2012
    [Blog] 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit
    What trends will you be talking about? 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 17, 2012
    [Blog] Content Marketing: Clearing Up the Confusion, Trends to Watch in 2013
    The discussion can get heated; see this article, from the Sales Lion blog: Why the Inbound vs. Content Marketing Debate is Stupid. See How to Fix the Sad State of Content Marketing , on Christopher Penn’s blog.  What to look for in content marketing in 2013. Trash Talk over Marketing Buzzwords. They cover wider themes. among others.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] Elevate Your Holiday Marketing on Social Media
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. It’s hard to believe 2014 is almost over! She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. Social Media for Hospitality
  • HUBSPOT  |  TUESDAY, NOVEMBER 3, 2015
    [Blog] 17 Ways to Prep Your Ecommerce Site for the Holiday Rush
    If you haven’t already started planning your blogs, videos, tweets, and Facebook posts, get on that pronto. Emails, website banners, CTAs, gift guides, blog headers, PPC ads… The list goes on. 9) Ad Keywords. The holidays are coming quickly. Are you ready? If not, now’s the time to start decking the halls. If not, start planning now.
  • HALEY MARKETING  |  FRIDAY, NOVEMBER 13, 2015
    [Blog] Free Marketing for the Staffing Industry
    Staffing and recruiting firms are welcome to search , download and share this content on their social media platforms, company blogs and websites – without restriction. Blog Writing and Social Media. For Immediate Release. 11/13/2015. Williamsville, NY. Jobless Claims Near 42-Year Low! Find the Right Fit – FAST! Direct Mail Campaigns.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Blog] 3 Ways Interactive Content Can Boost Email Performance
    Ways Interactive Content Can Boost Email Performance is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The good news is that there are things you can you do to increase your email effectiveness and boost your email marketing metrics. Looking for more tips on how to get more from your email marketing?
  • JUNTA 42  |  SATURDAY, JULY 18, 2015
    [Blog] This Week in Content Marketing: Upworthy’s Big Move Combining Content and Data
    Mark Duffy from Digiday’s Copyranter blog takes on this popular, but often-misunderstood marketing term. So claims a new University of Pennsylvania study recently cited by Mark Schaefer on his GROW blog. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Blog] How to Use Data Visualization to Win Over Your Audience [Free Ebook]
    Discover new insights like, “The majority of visitors went straight to our blog.”. Add objectivity to an argument : “This is why we should invest in our blog.”. Think about it. Communicate quickly and effectively that, "Traffic to our website is up," for example. marketing data Design
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 20, 2015
    [Blog] Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons from Apple
    It’s far easier to get to know each other and create a lasting connection when you’re in direct contact - when a customer walks into your store, calls your office, comments on your company blog , gives feedback on your new website design, or responds to an email offer. ” © 2015, VerticalResponse Blog.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 19, 2013
    [Blog] 4 Entrepreneurial Myths You Should Ignore
    We love to read your comments and appreciate those who share our blog posts on social media. This blog recommends the great WordPress hosting of WPEngine. Entrepreneurs need to ignore some advice when forming business plans. These tips in this guest post will help you succeed. Draft a plan, but keep the eraser handy. Donald N.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 8, 2014
    [Blog] How Marketers Can Decipher the Data Deluge
    Marketers are inundated with a flood of data about customer engagement based on device, time, channel — the list goes on. While marketers say that making data-driven decisions is a priority, many companies fail to center their overall strategy around data as a way to drive business growth. In fact, according to a report by the U.S.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 5, 2012
    [Blog] 13 Free Design Tools for Visual Marketers on a Budget
    That’s why -- whether it's lead generation content, social media content, calls-to-action, or an infographic for your blog -- it’s super important to make your marketing materials as visually appealing as possible. If you’re reading our blog, we figure you’re into internet etiquette. pretty cover sure doesn’t hurt. Oh, another problem?
  • B2BBLOGGERS  |  WEDNESDAY, JULY 28, 2010
    [Blog] What The Japanese Can Teach Us About First Impressions.
    You can read his personal blog at  [link] , where he gives advice on marketing to geographically local customers. You can read his personal blog at [link] where he gives advice on marketing to geographically local customers. This is a far cry from how we treat our customers’ business cards here in North America. Or Does It? 5.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 15, 2008
    [Blog] Gmail Superstars
    An unofficial blog that watches Googles latest attempts to move your operating system online. Top commentators for a Blogger blog. Google Operating System Blog is not affiliated with Google™ Some rights reserved. Google Operating System. Unofficial news and tips about Google. Sunday, July 13, 2008. Gmail Superstars.
  • PAUL GILLIN  |  SATURDAY, JUNE 29, 2013
    [Blog] Gordon Gekko is So Last Century
    Just like they did with e-mail and the Internet, Eighty-two percent of emerging market professionals and 41% of developed market professionals agree that blogs, information from social media or crowd-sourced information on the Internet are highly useful in helping to understanding an issue or news item.  and the U.S.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] Three Major Challenges of Influence Marketing for Businesses
    Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. Author of the books, “Culture Web à la portée des PME” and “Comment entreprendre le virage 2.0.” Raymond has written for several French magazines over the past 15 years. Social Media Influence
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Blog] Why You Need Social Media Followers Who Won't Ever Buy
    Let's say that a follower who has 5,000 Twitter followers of his own shares one of your blog posts or retweets one of your tweets. For example, if you can solicit an introduction from an influencer to another industry blogger that you can contribute a guest blog post to, you'll probably benefit from a couple of inbound links.
  • ACTIVEDEMAND  |  MONDAY, APRIL 18, 2016
    [Blog] Building Your Brand Strategy
    It is vital to know what your brand strategy is going to encompass, what it’s built on and how it’s going to be reflected in all aspects of your communication – whether that’s via website, email, social media or even a blog. One of the principal shortcomings of businesses is failing to firmly establish a RECOGNIZABLE BRAND.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 3, 2011
    [Blog] Using Buyer Personas in B2B Marketing
    blog posts or product pages) and cross-reference the format in which that content is presented. Providing an RSS feed on your blog or website sheds insight into how often buyers are actively engaging with the new content you provide, but this is not the only metric to track. B2B Lead Generation | Buyer Personas. In-person or online?
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Blog] CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night
    MV: You recently blogged about how companies should think like publishers, a philosophy we are big proponents of around here. MV: One of the things I like about your approach at Gartner is that you blog regularly yourself. What do you tell executives who say they (or their company) don’t have time to blog? JS: Oh, so many!
  • HUBSPOT  |  TUESDAY, APRIL 30, 2013
    [Blog] Two Personas Every Marketer Should Care About, Even if They Never Buy
    However, there are lots of other uses for personas, and two in particular come to mind that (for the purposes of this blog post, at least). For example, HubSpot creates lots of content for different types of marketers; many of these marketers also have the power to share that content with their networks or link to it from their blogs.
  • OPENTOPIC  |  FRIDAY, FEBRUARY 26, 2016
    [Blog] Five Fatal Digital Marketing Management Mistakes
    Opentopic blog >> myfrugalbusiness.com In today’s ultra-competitive global economy, businesses can’t afford to have any gaps in their online marketing strategy. They have little or no online presence and it is. Marketing Technology Cmo undefined
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 27, 2011
    [Blog] 5 Lessons to Learn Early in Your Marketing Career
    Lessons to Learn Early in Your Marketing Career is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus. Geeta Sachdev. 2.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 24, 2012
    [Blog] 5 Steps to Achieve Content Marketing Success [Slides]
    In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang  (@ jowyang ) from Altimeter have delivered a Content Marketing ebook ,  webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation. Why Organizations Must Rebalance.”
  • MARKETING ACTION  |  MONDAY, JUNE 3, 2013
    [Blog] Using Long Tail Keywords Strategically
    If you’re looking for tools to help you put your keyword strategy in place, check out Act-On Inbound , our new suite of inbound capabilities created to help you excel at search engine optimization on web pages, landing pages, your blog and AdWords, and see the ROI of your AdWords campaigns. Google “chia”, and you’ll get 300 million results.
  • INBLURBS  |  THURSDAY, NOVEMBER 21, 2013
    [Blog] Primary Research: An Effective Content Strategy for Building Brand Authority
    Many digital marketers rely on tactics like search engine optimization (SEO), traditional blog posts, articles, case-studies, videos and Podcasts to disseminate their messaging and earn the attention of their potential customers. One creative way to avoid this growing problem is to conduct your own high-quality primary research. Normal. 0.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 14, 2016
    [Blog] 7 Simple Rules for Connecting with Customers via Cross-Channel Marketing
    Step 2: Write a guest blog post on a site frequented by the target audience. Being a cross-channel marketing mogul is a lot like being an air-traffic controller. If you manage all your moving parts well, your audience will relax and enjoy the ride. Customers are people and people have unique needs and wants. Cross Channel Marketing
  • BLUE FOCUS MARKETING  |  SUNDAY, MAY 8, 2011
    [Blog] 2011 #Nifty50 Top Twitter Women
    This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Her Connect the Docs blog – frequently featured on the B2B Marketing Zone – is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. What is it? Jennifer Aaker – @aaker. amberbuhl.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 2, 2015
    [Blog] It’s Never Too Early to Be a Marketing Genius
    So while the product people do their thing, it’s important that marketing is busy building campaigns and strategies to jump-start awareness across the array of mandatory channels: email, social media, mobile, blogs, and the website. encourage startups to invest in marketing automation before they get big. Here are a few reasons why: 1.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 5, 2014
    [Blog] Life Enrichment: Giving Back
    and next weekend, for the golf course itself. I am certainly not bragging or using this blog to promote what Ken Thoreson does, I have been blessed in many ways, but I feel it is important to help others-in whatever way you can. Ken@AcumenMgmt.com www.AcumenManagement.com Blog: www.YourSalesManagementGuru.com. Give back!
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 25, 2012
    [Blog] Industrial Marketing Content that Helps Buyers
    Evaluation and engineering kits. I am not minimizing the value of more conventional marketing content such as product data sheets, application notes, case studies, whitepapers and blog posts to name just a few. Sellers may be too close to the forest to see the trees and firmly believe their marketing content is helpful to their buyers.
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Blog] 4 Killer Tips to Boost Social Content Sharing
    The average blog takes up to 5-7 hours to write with research, writing, editing, etc. They’re writing their own content and using tools like LinkedIn Publish or even their own personal branded blogs to disseminate content. Ben Laflamme does this well, check out his blog here. Moreover, it’s all about execution. is not included.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Blog] 4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy
    Simple Metrics to Prove the Value of Your Social Media Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Period.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 11, 2011
    [Blog] Savvy Week in Review - March 11
    This weeks selection of fresh-picked blog posts are sure to get you springing ahead into the new season even as you turn your clocks forward Saturday night (for those of us that have to do that). Is it really the middle of March?!? How the heck did that happen?!?). So - happy reading, happy weekend, happy almost-spring!
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Blog] New to Marketing Automation? Your First 5 Moves
    So if you’re considering marketing automation, but aren’t sure how you’ll get started, or you’re a new user who’s ready to take your marketing automation for a spin, this blog post is for you. Your First 5 Moves was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Have any questions?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [Blog] Marketing Trend Watch: 2014 Planning Survey
    As we’ve recently discussed on the blog , consumers today are living in a multi-channel (or even omni ­channel) world and their relationships with brands need to develop on social, mobile, through email, on websites, and beyond. Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 27, 2011
    [Blog] Facebook’s Arctic Servers & 5 Other Cool Data Centers
    Facebook’s Arctic Servers & 5 Other Cool Data Centers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Facebook officials announced today that it plans to build a new, 300,000-square foot data center just 60 miles outside the Arctic Circle in Lulea, Sweden.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Blog] Your Lead Scoring Blind Spot: The Internet
    Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Marketers have a huge blind spot when it comes to nurturing and lead scoring.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Blog] After an Event: How to Connect and Follow up on Email + Social
    Just make sure to offer something valuable – whether it’s a link to a blog post covering topics people asked about specifically, a wrap up of the event, or a special discount for attendees. 6. Sign up for the free VR Buzz. © 2014, VR Marketing Blog. Now what? The Welcome Message. Consider a show discount or offer.
  • VERTICAL RESPONSE  |  MONDAY, JULY 8, 2013
    [Blog] Should LinkedIn Groups Be Part of Your Social Strategy?
    Check out our guide, 5 Ways to Take Advantage of LinkedIn and Help Your Business Grow. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. All rights reserved.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 25, 2015
    [Blog] 5 Ways To Create Interactive Content and Maximize Your Marketing Budget
    Ways To Create Interactive Content and Maximize Your Marketing Budget was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways To Create Interactive Content and Maximize Your Marketing Budget appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Probably.
  • SAZBEAN  |  SATURDAY, OCTOBER 5, 2013
    [Blog] Top Internet Marketing Strategy Links for the Week of September 30th, 2013
    Here are the top Internet strategy, marketing and technology links for the week of September 30th, 2013… Is There Any Value in Using Meta Description? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, APRIL 14, 2012
    [Blog] Top Internet strategy, marketing and technology links for the week of April 14, 2012
    Systematic Approach to Writing Successful Blog Posts  (ProBlogger). WordPress Leads the Blogging Platform Pack (CIO.com). Here are the top Internet strategy, marketing and technology links for the week of April 14, 2012… Can Brands Market on Facebook Without Actually Spending Money on Advertising? AdAge). Mashable!).
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 12, 2012
    [Blog] Stop SOPA From Killing the Internet!
    And we don’t do politics on this blog. This blog is in WordPress and even WordPress is against SOPA and PIPA. I admit it. didn’t know what the Stop Online Privacy Act (SPOA) (Known as PIPA in the Senate) was all about. All I knew was that GoDaddy caught a lot of flak about opposing it. GoDaddy was right. You get busted.).
  • SAZBEAN  |  SATURDAY, JULY 30, 2011
    [Blog] Top Internet strategy, marketing and technology links for the week of July 29, 2011
    Seven Great Questions on Blogging  (SpinSucks). Promoted Tweets: How Paid Media Fits Into Your Social Media Marketing  (The Forrester Blog). Here are the top Internet strategy, marketing and technology links for the week of July 29, 2011… 8 Ways To Recruit Startup Talent Using Social Media  (Mashable!). Social Times).
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 18, 2015
    [Blog] Sign-Up Forms Can Be An Important Piece of Your Email Marketing Program
    useful tool to build your email marketing list, sign-up forms can be used across a multitude of marketing channels including most popular social media platforms as well as your website or blog. If you’d like to check out sign-up forms for yourself,  sign up for a free account  today! © 2015, Vertical Response Blog.
  • VIEWPOINT  |  TUESDAY, JUNE 4, 2013
    [Blog] Sales Success - The Perfect Formula from Jonathan Farrington
    You can read more from Jonathan over at his award winning blog The JF Blogit , which attracts thousands of visitors every day, and of course you will constantly find fresh resources on Top Sales World. I had the pleasure to sit down and chat with my colleague and friend Jonathan Farrington. DM: What exciting things are in store for TSW?
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 22, 2013
    [Blog] 6 Ways B2B Companies Can Replace LinkedIn Answers
    Coordinated employee updates are an underutilized resource for spreading B2B company blog posts, ebooks, webinars and other educational content. An active profile includes updates from other sources besides the company blog, so it is helpful to provide suggestions to employees of other sources of great content. 6. Photo credit: Flickr.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 1, 2015
    [Blog] 3 Simple Steps To Buyer Centricity
    This article originally appeared on the NewsCred blog. By NewsCred Brand Strategist Caitlin Domke. Last month, over 450 B2B marketers gathered in Scottsdale, AZ, at the Content2Conversion conference to hear from industry leaders and experts on how to optimize content to reach the right audience. Marketing Must Focus On Customer Value. Learn.
  • WRITING ON THE WEB  |  SATURDAY, AUGUST 22, 2015
    [Blog] Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…
    Comments from others are such strong persuasion triggers, you shouldn’t limit them to just a page, but have them scattered throughout your web pages, blog, and social media profiles, such as LinkedIn. Similar to how frequent, quality content enhances your website pages, social proof enhances your professional credibility.  Click Send.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 13, 2014
    [Blog] Check out Dave Kerpen – our featured guest on Marketing Made Simple TV today
    Dave blogs twice a week on LinkedIn as part of LinkedIn’s Thought Leader Program and is the 25th most followed person in the world, with more than 300,000 followers, which is growing at about 3000 followers a week. Keynote speaker and best-selling author @davekerpen on Marketing Made Simple TV. Hop right over and watch Dave now.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Blog] 10 Things B2B Marketers Should be Doing on LinkedIn
    Add a LinkedIn Follow button to your newsletter, your blog and all digital properties. That’s 180 new members since you started reading this blog. The post 10 Things B2B Marketers Should be Doing on LinkedIn appeared first on Marketing Action Blog - Act-On. When was the last time you updated your company description on LinkedIn?
  • LATTICE  |  MONDAY, DECEMBER 14, 2015
    [Blog] Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel
    Their lips are moving. – Joe Chernov of InsightSquared via the Engagio  blog. How do you know two B2B marketers are talking about account-based marketing? All jokes aside, get ready for account-based marketing to explode. More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Blog] 6 Critical Lessons You Need to Learn From Your Sales Team
    The reason you do anything in marketing -- write blog posts, send emails, tweet cool insights, host events -- is to guide prospects through different stages in the buying process. For example, even though your blogging efforts are mostly top-of-the-funnel (TOFU), they can also help your sales team close deals, if positioned properly.
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