Paul Gillin

APRIL 22, 2011

I recently chatted over Skype video with Eric Lundquist about how small and medium-sized businesses can use social networks to reach their customers. I made the point that social media plays perfectly to the passion that small business owners bring to their work. It’s an unfair vantage that small companies have.

Social Media 50

Social Media Skype Video Marketing Media 50

Paul Gillin

MARCH 22, 2022

If you want to write a blog post about a specific topic, you can use AI to help you generate ideas for the post. This content is typically low in quality and is often duplicated from other sources. AI can generate written content but it lacks the ability to do research.

Marketing AI 50

Marketing AI Automation Customer Satisfaction User-Generated Content 50

Paul Gillin

JULY 9, 2015

The Ultimate Guide to Writing Comments That Open Doors with Popular Bloggers – Boost Blog Traffic. Commenting on popular blogs is a great way to catch the eye of influential people, but what makes for a great comment? 15 Habits of Highly Effective Content Marketers – HubSpot Blog.

Hubspot 50

Hubspot Blogger Ideal Customer Profiles Twitter 50

Paul Gillin

MARCH 4, 2014

This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth. ” Holy cow!

Research 50

Research Lead Scoring Lead Ranking Validation 50

Paul Gillin

FEBRUARY 20, 2013

500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. Interestingly, the use of blogs jumped among the Inc. are 500 blogging, compared to just 23% of the Fortune 500. 500 companies that were blogging in 2011. 500 CEOs contribute to blog content.

Social Media 50

Social Media Studies Media Linkedin 50

Paul Gillin

DECEMBER 12, 2013

I only update this blog occasionally because most of my writing these days appears on other people’s websites. But my blog is still my home base. Social is the Future of Search (Profitecture Blog). Rewarding Bad Behavior ( Godfrey Blog). Five Important Differences Between Paid and Earned Media (Profitecture Blog).

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

JULY 19, 2013

What is surprising is the sudden popularity of corporate blogs. After stagnating at just above 20% for three years, use of corporate blogs has shot up to 34% of the Fortune 500 in the last two years. This comes just as many of the digerati are writing off blogs as yesterday’s news. That’s nearly a 50% increase.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

DECEMBER 30, 2013

DNN (formerly DotNetNuke) has posted a listing infographic of the Top 10 Blogs Every B2B Marketer Should Read. In reality, I don’t blog very much at paulgillin.com anymore. Much of my recent work has appeared on the Profitecture blog. Top 10 Blogs Every B2B Marketer Should Read from DNN.'

Blogger 50

Blogger BtoB Paid Search Agency Companies 50

Paul Gillin

APRIL 10, 2013

I’ve been a reader of Ed Brill’s blog for several years, not because of any particular interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. blogging Book Review Social Media social networks Technology Ed Brill IBM Lotus Microsoft Product manager'

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

JANUARY 2, 2015

This blog hasn’t been very active lately, but that’s because most of my contributions have appeared elsewhere. B2B blogging Content Marketing Facebook How to marketing podcast Social Media social networks Indium Corp.' Here’s a roundup of what I’ve been musing about.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

FEBRUARY 15, 2014

Sections like, “Stop Blogging About Everything” and “Stop Lifecasting” drive home this point. I don’t agree everything in Hazardous to Your Social Media Health, of course, including Stowe Boyd’s advice to stop using RSS readers and Charlene Li’s admonitions against personal blogging.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50

Paul Gillin

SEPTEMBER 17, 2014

I sat down to write this essay after reading Alexandra Samuel’s eloquent post on the HBR blog network. Content Marketing journalism marketing Alexandra Samuel Bill Blundell editing HBR blog network wall street journal' Today they are more needed than ever. And perhaps they understood it better, too. That’s reward enough.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

FEBRUARY 24, 2011

which built a constellation of search-optimized blogs that put their engineers directly in touch with the people who buy their highly specialized products. Blogs Are the New Trade Shows. They should have the statistics to demonstrate that the blog reaches a larger audience than the trade show. Some companies understand this.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

OCTOBER 3, 2013

In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. In 2006 I wrote about Microsoft’s Port 25 blog , which invited its critics in the Linux community to heap abuse on it in a Microsoft-branded channel.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

DECEMBER 19, 2011

I just stumbled upon your website and in accession capital to assert that I acquire in fact enjoyed account your blog posts. I probably spend only a couple of hours a week on the blog, but it’s well worth it for the excellent feedback like yours. Have you considered selling ads on your blog? Attractive section of content.

RSS 50

RSS Wiki Conference Consulting 50

Paul Gillin

NOVEMBER 24, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. com ) of Oracle‘s Corporate Communications team to discuss work related blogs. Please contact blogs _ us @ oracle.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Don’t use company resources to set-up your own blogging environment, even if you are blogging about matters related to Oracle.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

AUGUST 26, 2011

State Farm got started in social media when it set up a blog to find New Orleans-area employees and agents who couldn’t be located after Hurricane Katrina. Within 24 hours, that blog was key to our locating ever agent and employee,” Thul said. Kelly Thul ( @kellythul ), State Farm. million likes, it’s doing pretty well.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JUNE 26, 2014

The sound bite from this research is summed up in the title of the Gallup blog post: “ Americans Say Social Media Have Little Sway on Purchases.” Most people probably think of Facebook or Twitter, but not of blogs, customer review sites, video and other tools that also come under the social media umbrella.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

JUNE 18, 2013

created a constellation of technical blogs written primarily by its engineers, with each blog title optimized for a desired keyword set. Indium uses the blogs to provide those solutions and also to capture contact information for sales purposes. Indium Corp.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JUNE 17, 2010

Dell TechCenter and other initiatives like it are microcosms of the changes that are sweeping across corporate America as a consequence of the rapid growth of social media tools like blogs, communities and user-generated multimedia. In fact, B2B companies were among the earliest adopters of social media.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

JUNE 29, 2013

Just like they did with e-mail and the Internet, Eighty-two percent of emerging market professionals and 41% of developed market professionals agree that blogs, information from social media or crowd-sourced information on the Internet are highly useful in helping to understanding an issue or news item.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

SEPTEMBER 6, 2011

The fact that a single post on Shirky’s blog can draw more than 1,200 comments or that Andreessen’s occasional writings appear in The Wall Street Journal is of no consequence. A retweet, which is a one-button operation, is just as good as a thoughtful commentary on a blog.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

FEBRUARY 14, 2011

CEO Andrew Mason posted an apology on the company blog that was a vast improvement over the explanation he had posted two days earlier. Some cynics (including on this blog) have suggested that this whole controversy was scripted for the purpose of creating awareness of the Groupon brand, which it certainly did.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Ad Agencies Ads 50

Paul Gillin

MAY 10, 2010

After wasting many hours fiddling with wp-config files and backing up and restoring databases, I hit upon a simple solution this morning that appears to have restored my three blogs to their former glory. In the “Remote site:” window, navigate to the directory containing your blog. Maybe it will help you.

SIC 50

SIC Rules Tagging Service 50

Paul Gillin

MARCH 8, 2013

Top Internet And Marketing Blogs To Follow. Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. Search Essentials – What You MUST Know from Paul Gillin. Related articles. Mobilize Your SEO: Making the Most Out of the Mobile Search Opportunity. SearchCap: The Day In Search, March 6, 2013.

Video Marketing 50

Video Marketing Hubspot Mobile Marketing SEO 50

Paul Gillin

AUGUST 20, 2013

Set measurable goals like the number of Twitter followers, number of LinkedIn connections of number of contributions to the corporate blog, then put rewards in place. Ask for a blog entry on what they like best about sales, why they came to work for your company or 10 reasons to love the local football team.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

JULY 18, 2012

Here’s an introduction on Alan’s blog. It covers everything from creating a profile to using advanced search to joining and contributing to the right groups. I picked up a bunch of tips from it, and I teach seminars on this topic! View the e-book as a SlideShare below or click through to download.

Linkedin 50

Linkedin Profiling Facebook Tips 50

Paul Gillin

JUNE 9, 2011

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. My advice: don’t bother.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. In the example below, lead activity appears to correlate positively with traffic to a company blog. Let’s look at one more example in which we use a blog for lead generation.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. He blogs at PaulGillin.com and NewspaperDeathWatch.com. Greg Gianforte has started five successful software companies.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JANUARY 12, 2012

Two of the monthly winners were just chose as SuperFans of the Year and celebrated on the Facebook page as well as on the Cisco Platform Blog. Each month, administrators recognize one fan and highlight him or her at the top of the page. Winners get no cash or large prizes, just some Cisco swag and lots of thanks and exposure.

Facebook 50

Facebook Cable B2B Cost 50

Paul Gillin

APRIL 13, 2011

Create a couple of short messages for Twitter and, a longer one for a blog or Facebook. Create an event badge (right) that speakers can embed in their blog sidebars or on their websites. Create an event blog. Post the podcasts on the conference blog and on a dedicated multimedia page on the conference website.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

MARCH 10, 2011

If the technical gurus in your organization are intimidated by the prospect of blogging, urge them to instead answer five questions per week. Cross-post new entries from the company blog or new presentations on SlideShare to appropriate groups of which you’re a member. Promote in Groups. Summarize your content and ask a question.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

SEPTEMBER 15, 2011

Posting a blog entry referencing someone else’s words is more involved than writing a comment. A “like&# or retweet is a form of action, but not necessarily one that leads to a decision. Online actions have different gravity depending upon the stakes and the effort involved. Which actions really matter? Influence is contextual.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

MAY 13, 2016

Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network. If the parent company ever misused its popular property it would violate reader trust, and that’s the most important asset CMO.com has. Cisco Connected Futures. Connected Futures is a little-known gem.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

JULY 13, 2010

An edited collection of these comments will be submitted to Awareness for its community blog. So let’s hear what you think: Should the company continued to stay above the fray and face a growing tide of criticism or should it engage with its critics and potentially be forced into a recall situation? Please share your comments below.

Public Relations 50

Public Relations Social Media Tagging Communities 50