ANNUITAS

NOVEMBER 28, 2023

As we noted in a past ANNUITAS blog post , which unfortunately remains highly relevant, if you have bad sales processes and data – you will simply amplify those bad practices with a tool like Salesoft. The Takeaway Tools like Salesoft can be blessings or a curse for sales teams.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

ANNUITAS

JANUARY 20, 2023

catalogs, SEO blog content, organic and paid social media) organizations use to interact with consumers, with the goal of delivering a consistent experience. Originally used to describe retailers with both websites and brick-and-mortar stores, omnichannel is now an industry buzzword you see everywhere.

Top of Funnel 130

Top of Funnel Paid Social Agency Digital Marketing Funnels Advertising Mediums 130

ANNUITAS

MAY 31, 2016

We have books about the funnel, blogs named about the funnel, personalities like my good friend the @Funnelholic … the list goes on. *This post first ran June 25, 2013 on ANNUITAS.com. B2B marketers have a love affair with the funnel. You would be hard pressed to sit through any marketing conference and not hear about the funnel.

Top of Funnel 100

Top of Funnel Digital Marketing Funnels Marketing Funnels B2B Sales 100

ANNUITAS

JANUARY 26, 2016

Don’t start with an overly ambitious goal of writing a blog post every day, but write something. Not every idea was about marketing, but we found ways to weave our topics into marketing-focused content and make them something we could use on our blogs. If you aren’t in the habit of writing on a regular basis, start now. What to write?

Demand Generation 100

Demand Generation CMO Conference Act-On 100

ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Frustrations with Demand Generation.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

ANNUITAS

AUGUST 9, 2016

Recently, ANNUITAS published a blog post on When Mistakes Happen that focused on how to address mistakes once they occur. Litmus stated in a recent blog post, “Not only is rendering inconsistent across desktop, webmail, and mobile inboxes but, on occasion, email clients drop support for HTML and CSS attributes without notice.”

Privacy Policies 100

Privacy Policies Marketing Automation Services Landing Pages Privacy 100

ANNUITAS

JUNE 24, 2014

What events do they attend or blogs do they read? In the March 31, 2014 blog post by Tony Zambito, he shares his view on why CMOs should care about buyer insight and buyer personas. Blog B2B events Buyer persona Convert Demand Generation Strategy Engage mulit-channel marketing Nurture Tony Zambito' What do they read?

Demand Generation 100

Demand Generation Demand Ideal Customer Profiles Buyer Personas 100

ANNUITAS

APRIL 20, 2020

Sixty percent (60%) of marketers create at least one piece of content per day and it takes, on average, 1-4 hours to write a blog post. Whether it’s a social media post, email copy, ad copy, blog post, white-paper, or ebook, your team is going to spend hours making sure the finished piece is polished.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

ANNUITAS

SEPTEMBER 30, 2014

*This post first ran in the ANNUITAS blog on March 27, 2014. In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple steps away. Author: Carlos Hidalgo @cahidlago is CEO and Principal, ANNUITAS.

Demand Generation 100

Demand Generation Demand Generation Peer-to-peer 100

ANNUITAS

FEBRUARY 24, 2023

I noted in a previous blog post : You have a clear idea of who you want to target. They tend to make a lot of sense in the strategy phase — with well-reasoned positioning, market sizing, supporting marketing research insights and thoughtful segmentation. The hypothesis is strong … yet the go-to-market falls apart in execution.

Planning 130

Planning Paid Search Agency Marketing & Strategy Act-On 130

ANNUITAS

JANUARY 31, 2023

A lot of “ why I joined [company x] ” blog posts tend to digress into the philosophical and are too vision quest-y for me to take them seriously. For me, it’s all about timing, opportunity, scale and impact.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

ANNUITAS

JULY 10, 2014

About two years ago I wrote a blog post on Why BANT No longer applies for B2B Lead Qualification. As discussed on this blog previously, most B2B organizations are still in the practice of a campaign led – point in time – tactical approach to marketing. Author: Carlos Hidalgo @cahidalgo CEO and Principal, ANNUITAS .

Lead Qualification 100

Lead Qualification Sales Management Sales Qualified Leads Leads 100

ANNUITAS

APRIL 19, 2022

Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. Engagement channels should have one of three goals: acquire, nurture, or convert leads. The content you serve in each channel should change accordingly. A good example of an acquisition channel is social media.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ANNUITAS

MARCH 24, 2015

While there are plenty of articles, blogs and speeches given on the need for marketing to demonstrate ROI and drive pipeline and revenue, the reality is that most marketers have never been trained to measure the quantitative value of their marketing or demonstrating the Net Present Value (NPV) of their marketing activities.

Forrester 100

Forrester CMO Marketing Report ROI 100

ANNUITAS

DECEMBER 17, 2013

Blog Data management Data segmentation demand strategy intelligent data Oceanos' Clean, optimized and intelligent data it is paramount for marketing strategy to be effective.

Rules 100

Rules Optimization Segmentation Demand 100

ANNUITAS

JULY 2, 2015

*This post first ran July 29, 2014 via the ANNUITAS blog. Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story. We are running this again because no matter what technology is introduced, what changes Google makes…it is still all about relevant content.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle Webinar Metrics Google 100

ANNUITAS

JANUARY 21, 2014

Blog advocate marketing B2B Marketing Demand Generation Strategy demand strategy Influitive Mark Organ' It is up to the modern marketer to surround the buyer with social proof to hasten and improve the experience of the buying process.

Organization 100

Organization Demand Generation Marketing & Strategy Demand 100

ANNUITAS

AUGUST 7, 2014

It doesn’t have to be a fabulously designed or a high-priced content offering, it could be a simple blog post that gives you pointers on how to develop great content, or a short two minute interview with a thought-leader from a trade show floor. Blog buyer-centricity CMI content consumption format content marketing content relevance'

Relevance 100

Relevance Content Buyer Personas Trade Show 100

ANNUITAS

JANUARY 7, 2014

Blog CMO role content marketing Demand Generation Strategy demand strategy organizational change organizational transformation' I hope 2014 will be the year when B2B organizations begin a transformation that is led by none other than marketing.

B2B 100

B2B CMO Demand Generation Demand 100

ANNUITAS

FEBRUARY 5, 2015

*This post first ran September 11, 2014 in the ANNUITAS blog. Blog business intelligence Buyer''s Journey Demand Generation Strategy Metrics' I’ll be the first to say that rules are meant to be broken. Do Your Homework. Do the research. Learn your market, your customers and your competition.

Demand Generation 100

Demand Generation Rules Demand Generation 100

ANNUITAS

DECEMBER 4, 2013

Blog Anti-spam law B2B Marketing CASL email and privacy compliance opt-in permission' The difference between the United States CAN-SPAM Law and CASL boils down to permission.

B2B Marketing 100

B2B Marketing Opt-in CAN-SPAM Privacy 100

ANNUITAS

DECEMBER 24, 2013

Blog Carlos Hidalgo demand process Demand Process Tranformation organizational approach People process technology and content perpetual demand Shar VanBoskirk' However, with all of these changes, the real question is why are marketers making such little gains in addressing our challenges?

Demand Generation 100

Demand Generation Demand Generation B2B 100

ANNUITAS

OCTOBER 29, 2013

Blog Buyer persona marketing automation master exclue progressive profiling Strategic Demand Generation' The master exclude functionality in marketing automation is like the find and replace feature in Microsoft Word.

Marketing Automation 100

Marketing Automation Automation Buyer Personas Demand Generation 100

ANNUITAS

NOVEMBER 26, 2013

Blog B2B Marketing CEB CMO Demand Generation Strategy optimizing demand process perpetual revenue' A 2012 IBM study reports, “52% of CMOs state they are unprepared for the expected level of complexity over the next five years.”.

CMO 100

CMO Demand Generation Demand B2B Marketing 100

ANNUITAS

JANUARY 14, 2014

Blog content marketing Content Marketing Institute Demand Generation Strategy Hubspot optimize content perpetual revenue Tim Ash V3' A solid strategy is the key to driving more revenue in B2B, but you do need to maximize and optimize each step along the way. These pieces help you get there.

B2B Marketing 100

B2B Marketing B2B Demand Generation Content 100

ANNUITAS

DECEMBER 3, 2013

Blog B2B Marketing Buyer intersection points Buyer persona Content Marketing Institute Demand Generation Strategy DemandGen report' What most organizations fail to do is document the buyers approach to the purchase (this is more than just interest, consensus, evaluation, decision).

Buyer Personas 100

Buyer Personas Demand Generation Demand Generation 100

ANNUITAS

NOVEMBER 12, 2013

Blog content marketing Content marketing strategy Inbound marketing Jesse Noyes Kapost' It’s often the agenda that hurts the purity of content. The role of content marketing is to create leads and help drive revenue.

Content Marketing 100

Content Marketing Inbound Marketing Content Marketing & Strategy 100

ANNUITAS

DECEMBER 10, 2013

Blog Amanda Batista content marketing content mission customer obsession Oracle Eloqua tentents of modern marketing' I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content.

Eloqua 100

Eloqua Content Marketing Marketing & Strategy Blast Campaigns 100

ANNUITAS

FEBRUARY 18, 2015

Blog buyers content marketing Content2Conversion DemandGen report Digital Relevance webinars' Author: Erika Goldwater, CIPP/US @erikawg is Vice President, Marketing for ANNUITAS.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Demand Generation Vendors 100

ANNUITAS

NOVEMBER 7, 2018

We touched on the topic here on the blog recently, when we asked What Type of CMO Do You Have? We find this to be fascinating, as more and more of the work we do at ANNUITAS is due to C-level and sales leader frustration with marketing performance in and around Demand Generation.

Demand Generation 127

Demand Generation Studies Demand Generation 127

ANNUITAS

NOVEMBER 19, 2013

Blog B2B Marketing cloud computing Dreamforce 2013 Marc Benioff Salesforce1 Sean Penn UCSF Benioff Children’s Hospital' Featuring 1,200 breakout sessions and an expo floor boasting 350 exhibitors; it certainly has become the most expansive software conference in the world.

Conference 100

Conference B2B Marketing Software B2B 100

ANNUITAS

NOVEMBER 18, 2013

Blog content marketing Demand Generation Strategy DocuSign Meagen Eisenberg' The most important metric is ROI based on opportunities created and closed deals.

Demand Generation 100

Demand Generation Ad Building Marketing & Strategy Demand 100

ANNUITAS

NOVEMBER 5, 2013

Blog Customer acquisition costs Customer lifetime value Demand Generation Strategy Marketing metrics Marketing ROI Mike Volpe' In the end, it all comes down to revenue and our job as a marketer is to build and drive pipeline that converts to revenue.

ROI 100

ROI Demand Generation Acquisitions Cost 100

ANNUITAS

SEPTEMBER 10, 2013

Blog CIO CMO Demand Generation Strategy demand process marketing automation technology ecosystem' The pressure for CMOs to demonstrate value and contribution to the business continues to increase.

CMO 100

CMO Demand Generation Demand Marketing Automation 100

ANNUITAS

AUGUST 27, 2013

Blog B2B Marketing Buyer''s Journey Demand Generation Strateg Demand Process Transformation' The following are three tips for developing a truly Buyer Centric Demand Generation Strategy.

Demand Generation 100

Demand Generation Demand Generation Tips 100

ANNUITAS

OCTOBER 22, 2013

Blog A/B testing content marketing FastCompany Key words Leo Widrich Social media strategy' You may do A/B testing for email subject lines…we know that is a must-do for marketers. But do you test effectiveness of tweets?

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

ANNUITAS

OCTOBER 8, 2013

Blog B2B marketing events B2B MarketingProfs Forum Carlos Hidalgo CMO Pulse Summit Demand Gen Inbound Marketing Summit Jason Stewart' There is much more to a demand generation strategy than deciding which tactics you want to use next quarter.

B2B 100

B2B CMO Inbound Marketing Demand Generation 100