Biznology

DECEMBER 21, 2011

Image via Wikipedia. Beyond blasting out prospecting campaigns, marketers must move toward a series of ongoing outbound messages, via multiple communications channels, to connect with multiple parties, over time. The Internet has driven dramatic changes in business buying behavior. Not an easy task, but more essential than ever.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. But now, EO has turned its Facebook page into an effective environment for engaging these guys, with weekly “Geeky Friday” offers, and the enormously popular Zombie Apocalypse Survival Guide at Halloween, where engineers were invited to design zombie blasting tools using Edmund products. I stand corrected.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Tony Zambito

MAY 5, 2011

Image via Wikipedia.   It is very easy in today’s multi-media blast we receive daily on social media to think of the word social in terms of just the social technology platforms.  B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    That is, until now. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Chris Koch

JULY 16, 2010

Image via Wikipedia. Can you start to see how this would take us way past the level of the typical conference (assuming you had the clout to blast through the brick wall surrounding these peoples’ schedules) and into the I-love-you-man territory of life-altering bonding between customer and provider?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Peer-to-peer Wikipedia 100

Webbiquity

NOVEMBER 2, 2010

Wikis (Wikipedia, hundreds of specific topic-focused wikis). . • Microblogging (Twitter, Jaiku, Identi.ca; Li helpfully notes that “the power of microblogging for a business can be huge, if you add personality into your Twitter stream and not just allow it to be automated.&#

Social Media 100

Social Media Social Marketing Media Planning 100

Adobe Experience Cloud Blog

OCTOBER 19, 2015

To learn about them, visit the Wikipedia of memes. Use this strategy sparingly: There was a vendor selling into my organization a few months back, and the sales rep sent at least two meme email blasts per week to everyone who was trialing their product. At first it was funny, but it quickly turned annoying.

Sales Cycle 48

Sales Cycle Thought Leadership Marketo Telemarketing 48

Hubspot

SEPTEMBER 15, 2014

Industry language that your fans and followers also speak is very different from blasting your feeds with business babble in an effort to maintain a buttoned-up image. Other than his Wikipedia page (which is much harder, if not impossible, to control), it’s the first page that ranks for his name in Google.

Social Media 28

Social Media Media Lead Scoring Lead Ranking 28