FMG Suite

FEBRUARY 21, 2024

From websites to content, social media, email, and more, we pride ourselves on being the industry-leading solution that enables financial advisors to execute extraordinary marketing in a very efficient manner.” Our people, authentic, timely content, and easy-to-use technology are what I believe is helping us stand out.”

Marketing Management 59

Marketing Management Marketing Automation Services Practices Customer Satisfaction 59

Marketing Insider Group

JUNE 21, 2016

It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. In the age of content marketing, blogging has fast become one of the most effective ways to market your brand.

Business Blogging 205

Business Blogging B2B Sales Tips Blast Campaigns 205

SendX

MAY 14, 2020

Email segmentation and personalization have replaced the batch and blast technique that used to work a few years ago. While large brands are hiring expert marketing to spread the word and drive more traffic to their websites, email marketing helps you to achieve exactly that but without spending millions of money.

Segmentation 355

Segmentation Practices Best Practices Click Rate 355

Martech

JANUARY 2, 2024

For example, customer data can be used to refine paid media segmentation with publishers, or even direct SEO efforts by using data on customer website search. Are there redundancies amongst the platforms in the martech stack (Example: Two platforms are being used to send email marketing blasts)?

Ideal Customer Profiles 114

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 114

Marketing Insider Group

SEPTEMBER 9, 2020

Do not rely solely on cold calling or marketing email blasts. Website Traffic. Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Low traffic can indicate a website technical problem, a Google algorithm penalty, or broken links. Cost Per Lead (CPL).

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Engagio

JULY 6, 2023

Start by setting clear goals for your ad campaigns, such as increasing conversions or driving more website traffic. Warm-Up Accounts Before Email Blasts Email marketing can be a highly effective way to nurture leads and drive conversions. In conclusion By following these five tips, you can improve your ad strategy and boost your ROI.

ROI 71

ROI Ads Allocation DemandBase 71

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Direct Communication.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Webbiquity

MAY 7, 2020

In this digital age where people are constantly being added to email lists (often without permission) and blasted with pop-ups and blasted with pointless notifications, a handwritten letter is actually now pattern interrupt. Handwriting takes it offline—to something that everyone has done at some point. Handwritten letters get noticed.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

BuzzSumo

MAY 30, 2019

These landing pages on your website will focus on building up subscribers. One of the simplest ways to grow your Messenger subscriber contacts is to add an innocuous Messenger widget to your website. Step 2: Blast Your Facebook Messenger Contacts with Your Content. Remember what an email blast is? Here’s an example.

Social Media 110

Social Media Blast Campaigns Media Landing Pages 110

Marketing Insider Group

NOVEMBER 30, 2022

Use predictive search – this auto-populates text in your website search bar for a helpful experience. Use email segmentation to send email blasts centric to customer industries and interest 3. Leverage ‘You May Also Like’ content to offer suggestions based on their search or purchase history.

Trends 167

Trends Personalization Marketing AI SWOT 167

Martech

DECEMBER 5, 2022

In a thousand years, I never thought I’d make a career out of email marketing,” Justine writes on her website, “but I can’t imagine it any other way. Dare I say it’s ‘been a blast’?” Company: Postmark Website: JustineJ Twitter: @meladorri (10.6K Company: Holistic Email Marketing Website: Holistic Blog Twitter: @KathPay (7.8K

Email Marketing 124

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 124

Contently

FEBRUARY 9, 2021

Sure, they send campaign blasts to their database, but they’re not developing a consistent newsletter with a clear value prop. The other big mistake many marketers make is burying a link to their newsletter in the footer of their website. Damn near every marketer uses email as a marketing channel. Share your newsletter on social.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Marketing Insider Group

AUGUST 25, 2020

Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. With today’s dynamic content personalization technology, you can customize what various customer segments see when they click through to a page on your website. That’s just the tip of the iceberg. What about Tina’s boss?

Automation 270

Automation Sales Qualified Leads Lead Scoring Lead Ranking 270

Zoominfo

NOVEMBER 29, 2018

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly ( source ). 63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly ( source ).

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

Marketing Insider Group

OCTOBER 20, 2020

Dell drives thousands of clicks to their website via a sustainable employee advocacy program that results in roughly 10% of its employees promoting the brand on social media. With one CMO proudly claiming she simply had too many promotional tactics to blast out with the hopes of interrupting her audience.

Business 353

Business Work Management Correlation Cable 353

Zoominfo

JULY 4, 2018

Perform additional research by visiting their company’s website and their other social media profiles. They set up their profiles, blast out a few messages, and then log off. To save time, you may be tempted to craft one standard outreach message and blast it out to every prospect you want to connect with.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Marketing Craftmanship

MARCH 12, 2020

For example, if a few ducks are hit by their initial shotgun blast — perhaps by clicking on a blog post link — the marketer can then identify and attempt to take down those particular ducks with another more targeted round or two. This shotgun tactic pushes out generic content through blast emails, direct (snail) mail and cold calling.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Martech

JANUARY 30, 2023

Power website chatbots (still testing, but this should be a layup). P.S. And if you’re wondering if ChatGPT is good at planning parties, the answer is yes, it’s a blast, pun intended. OK — perhaps a little corny, and I’m not sure if the bot is threatening me with, “blast, pun intended.” Not bad, right?

Marketing AI 108

Marketing AI Blast Campaigns Copywriting Lead Ranking 108

Martech

NOVEMBER 20, 2023

Track customer interactions like email clicks and website visits to map out their interests and engagement peaks. Trigger-based emails have been shown to outperform standard blasts by 497% , pinpointing the prime times to reach out. Website visits and page views. Track engagement to see what’s hot for your prospects.

Email Marketing 130

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 130

Tomorrow People

OCTOBER 26, 2017

RIP WEBSITE DESIGN. We wiped out website design in March 2012. No regrets - according to our research, 60% of B2B websites get less than 3000 visitors each month and very low levels of inbound leads, often because they haven’t been designed strategically. Website design is dead, and user experience (UX) is dancing on its grave.

Inbound Marketing 120

Inbound Marketing Linkbait Telemarketing Cable 120

Stevens & Tate

JULY 20, 2022

Common outbound strategies include TV and radio advertising, cold calling, and email blasts. This could be something as simple as using Google Analytics to track website visitors. Another way to improve the customer experience is to make sure your website is easy to use and navigate.

Inbound Marketing 126

Inbound Marketing Planning Marketing Analytics Tools Buyer's Journey 126

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. SSL Transition – At the beginning of 2017 we transitioned the website to SSL. Want to Conquer ‘Email Fatigue’?

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Conversica

NOVEMBER 7, 2022

Today’s buyers are too savvy to be persuaded by one-way message blasts and scripted bots that do little more than route them to overwhelmed Customer Service Reps. If you’re like most people, you’ve interacted with chatbots on a website and can attest to their very limited scope of conversational capability.

Lead Ranking 93

Lead Ranking SMS Blast Campaigns Opt-in 93

Sharpspring

AUGUST 26, 2022

It should be consistent across all channels (email, website, social, etc.) Some of the benefits are: Email: Don’t send out email blasts, instead develop automated campaigns with personalized messages that create conversations and engagement. (Download the 24-page research report, The State of Marketing and Sales Alignment 2022.).

Marketing Automation Services 98

Marketing Automation Services Landing Pages Marketing Management Statistics 98

ClearVoice

APRIL 13, 2024

With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Some of the best places to obtain user reviews are review websites such as G2, Yelp, TripAdvisor, or even social media sites. You can use polls, surveys, email blasts, etc. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Martech

MAY 18, 2023

Be tactical by promoting it on your website, email blasts and using email signature space to increase visibility. Leverage all channels From CRM to social media, ensure that all existing customer and prospect lists are scrubbed for accurate and up-to-date attendee information from at least the past three years.

Webinar Metrics 98

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 98

BOP Design

MARCH 22, 2021

In addition to helping your prospects gather the necessary information they need to make informed decisions, it enables your firm to add fresh, unique content to your B2B website monthly – a practice that will improve your standings with search engines like Google and Bing. Sharing on Social Media.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Hubspot

FEBRUARY 1, 2017

Once upon a time, back in 2005, there lived on the internet a website called YouTube. It's a name that, today, many people recognize as a video-sharing website -- and much more -- that's owned by Google. Since the late 90s, how many websites have transformed into something completely different from what they originally set out to be?

Blast Campaigns 28

Blast Campaigns Peer-to-peer Marketing Websites Amazon 28

SmartBug Media

NOVEMBER 28, 2018

Marketing automation isn't just about blasting emails to every lead. Once they're on your website, how do you get them to convert? Chatbots: When prospects come to your website, they have a specific need or question in mind. Don’t use the same generic chat message on every page of your website.

Marketing Automation Services 83

Marketing Automation Services Marketing Automation Automation Paid Search Agency 83

Contently

JANUARY 26, 2023

Some places it might make sense to distribute include employee networks, third-party publications, partner sites, corporate social media channels, or a dedicated email blast. Social media management tools, social listening tools, and website analytics are helpful here. Measure your results.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

MAY 3, 2023

Websites are no longer a form of presenting but also a tool for us to personalize our digital world and experience.” “Instead of companies blasting out content on a billion different channels, these visions were all very one-to-one. ” The main takeaway? The future could be much more personal and much more inclusive.

CMS Development 110

CMS Development Marketing Budget Creation Content Marketing Budget 110

Martech

JANUARY 27, 2023

Your customers also perceived that their inboxes were getting blasted to the North Pole. Stop spamming In that Washington Post article I mentioned earlier, I was encouraged that it cited one of my email gripes — visiting websites and then getting emails without granting permission first. I’m not the only one who noticed.

Email Marketing 140

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 140

BenchmarkONE

NOVEMBER 21, 2018

Broadly speaking, there are two categories to email marketing: email blasts & drip campaigns. Email blasts are sent to subsections of an organization’s mailing list as standalone messages. A blast email is fairly basic, since it’s not personalized. Say you are a marketing agency that offers three services: Website Design.

Campaigns 74

Campaigns Marketing Automation Services Autoresponders Blast Campaigns 74

Predictive Response

JANUARY 3, 2023

Blasting emails to just everyone and anyone will not produce the results you are hoping to see. For example, if you want to send a follow up email marketing blast, to all of the attendees from your latest Webinar that you hosted on Zoom. Introduction. That way you are not sending them emails at 2am.

Segmentation 52

Segmentation Planning Blast Campaigns Webinar Metrics 52

PureB2B

MAY 30, 2022

The goal with every marketing campaign is to generate more revenue for your company – to accomplish this, we need to drive traffic to our website, convert that traffic into leads and close those leads into customers. For instance, when a user subscribes to your email list, you can automatically send a welcome email.

Marketing Automation 62

Marketing Automation Email Marketing Automation Tips 62

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Internet browsers have begun phasing out third-party cookies — the small identifiers that track user behavior across websites — in response to growing concerns about online privacy. Get ready for increased social volume – including over-performing viral posts or website downtime. Get your website and mobile apps in top holiday shape.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

FunnelEnvy

MARCH 18, 2024

Craft Targeted Messaging Imagine sending generic email marketing blasts that land flat with your audience. Market research involves gathering data from various sources, such as industry reports, competitor analysis, and website analytics. By understanding your buyer personas, you can: 1. Reach out today to get the conversation started.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57