LeadSloth

AUGUST 4, 2009

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. I first used it inside AdWords, in which they offered cross-media conversion tracking. This allowed you to see how many people registered (= converted) for each source.

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

FEBRUARY 17, 2010

I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook. Lead Generation. Lead Nurturing. Lead Intelligence.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

OCTOBER 20, 2009

This is blasted out to a mass audience. PR Agencies blast it out to journalists, try to get some journalists on the phone, and hope they write an article about it. You start defining the personas that you target, and you find out how to reach them through Social Media. The NEW Situation. The NEW Situation.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100