Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Every disruptive technology is known to cause major upheavals in any industry. Not so fast!

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

AUGUST 11, 2011

Just pushing out marketing messages or blasting out a generic email campaign to a bought mailing list is likely to produce disappointing results for you. Acquiring new readers (traffic) by using social media to announce your posts. (Source: 2011 Economic Outlook Survey by GlobalSpec.).

Word of Mouth 60

Word of Mouth Telemarketing Paid Search Agency Sales Qualified Leads 60

Industrial Marketing Today

SEPTEMBER 1, 2011

I see too many marketers in the industrial sector that still use a “batch-and-blast” e-mail marketing strategy. Integrating Social Media and Mobile. Even though work-related usage of social media is low among industrial professionals, it is here to stay. You cannot ignore it completely.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

AUGUST 26, 2011

Yes, a company blog does enhance their reputation and social media does increase their reach. The old days of batch and blast email marketing and one-size-fits-all content are over but that does not mean outbound marketing is dead. Engineers and industrial buyers are not unaware of existing solutions and providers.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Social Media with Email Marketing – is it the Super Combo? Leave a Comment Previous post: Have Digital Marketing and Social Media Killed the Industrial Sales Job? This white paper aims to change that perception of them.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 11, 2011

Over the years, marketers have interpreted thought leadership in a variety of ways including brand awareness and now with the advent of social media, buzz building. Instead of using a batch and blast strategy, segment your list by application or industry and send them relevant articles.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Industrial Marketing Today

APRIL 26, 2011

With all the buzz about social media, blogs and RSS feeds, are email marketing and eNewsletters dead? Whenever you are tempted to use “batch and blast” emails, stop! Email marketing has been a staple of industrial marketing for a long time. Not so fast! When should you use dynamic content?

Relevance 60

Relevance Marketing Management Marketing Automation Services Lead Ranking 60