Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 111

Social Media Paid Content Media Business 111

Sprout Social

FEBRUARY 17, 2022

Social media. But there’s still an issue—marketers need a more efficient way to manage their email blasts. Email blast templates are suitable for several scenarios. Sprout Social’s Analytics tools have advanced reports to help you learn what resonates with your audience. Social media buttons.

Template 131

Template Email Marketing Blast Campaigns Planning 131

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Navigate the Channel

APRIL 19, 2022

Using social media platforms as a job recruitment tool is one option. Here is what you need to know about social recruiting in 2022. Paid Social Media vs. Paid Hiring Platforms. Social media is a little bit different. So, how do you find the right candidates for your business without all the hassle?

Media 123

Media Social Media Budget Programs Paid Social Agency 123

Navigate the Channel

FEBRUARY 5, 2024

Using social media platforms as a job recruitment tool is one option. Here is what you need to know about social recruiting in 2024. Job platforms are a great way to get in front of those actively searching for jobs but not really looking for a specific position within their chosen field. Why does this matter?

Paid Content 65

Paid Content Media Marketing AI Work Management 65

Marketing Insider Group

DECEMBER 20, 2022

You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day. Another part of your plan that shouldn’t take more than a few weeks of dedication is to clean and update your website, testimonials and reviews, and social media. Social media. Two birds, one stone.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Webbiquity

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch.

Social Media 100

Social Media Media Digg PR 100

BOP Design

MARCH 22, 2021

In addition to helping your prospects gather the necessary information they need to make informed decisions, it enables your firm to add fresh, unique content to your B2B website monthly – a practice that will improve your standings with search engines like Google and Bing. Sharing on Social Media.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Direct Communication. Industry Events.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Google Search.

Social Media 100

Social Media Google Media B2B 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. 7 Essential Steps In Developing a B2B Social Media Strategy.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Studies 197

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. Some of the best places to obtain user reviews are review websites such as G2, Yelp, TripAdvisor, or even social media sites.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

EveryoneSocial

APRIL 25, 2018

Employee Advocates + Social Media = Boost in Organic Search Traffic. However, often one overlooked strategy to complement your organic efforts is the power of activating employee advocates on social media. Employee advocates drive organic traffic through brand searches. Let’s dive in.

Social Media 58

Social Media Traffic Activities Organization 58

Directive Agency

DECEMBER 11, 2018

There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing strategy — but first, what is social media marketing? What is Social Media Marketing (SMM)? LinkedIn is the number one social media platform for B2B companies.

Social Media 40

Social Media Social Marketing B2B Marketing Media 40

Convince & Convert

JULY 28, 2010

Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Computer Market Research

JUNE 11, 2014

Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself. Provide Training.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

Stevens & Tate

JULY 20, 2022

Common outbound strategies include TV and radio advertising, cold calling, and email blasts. Influencer marketing involves building relationships with people who have a large following on social media. Although new social media platforms are constantly popping up, there will always be influencers on every channel.

Inbound Marketing 126

Inbound Marketing Planning Marketing Analytics Tools Buyer's Journey 126

Convince & Convert

APRIL 6, 2015

The paid search ads which once roped in a prospect have now become “noise” they sift through when searching for your content online. But push messaging isn’t just about blasting your users with worthless content. Segment, Don’t Blast Does everyone need to know that your pink blouses are on sale? Probably not.

Tips 160

Tips Blast Campaigns Mobile Marketing Ad Frequency 160

Zoominfo

FEBRUARY 19, 2018

There’s no way around it: Social media has drastically changed the way modern companies do business. But, what do you really know about social selling? The State of Social Selling. 93% of sales executives have not received any formal training on social selling ( source ). B2B Social Selling with Twitter.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

TrustRadius Marketing

NOVEMBER 1, 2018

We’ve got 2018 behind us, and can now make a few educated guesses about the trajectory of social media marketing in 2019. The Natives Are (Still) Social. Let’s start with the Great White Whale of recent online marketing trends—the mad dash to master social media marketing. They remain key forums for engagement.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

TrustRadius Marketing

NOVEMBER 1, 2018

We’ve got enough of 2018 behind us to make a few educated guesses about the trajectory of social media marketing in 2019. The Natives Are (Still) Social. Let’s start with the Great White Whale of recent online marketing trends—the mad dash to master social media marketing. They remain key forums for engagement.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

Oktopost

APRIL 6, 2023

Google’s algorithms are always changing, but those changes are centered on the need to identify the most authoritative, knowledgeable, and worthwhile sources on the internet for any given search result. What is social advocacy, and how does it support thought leadership? In other words, to embrace social media advocacy.

Thought Leadership 69

Thought Leadership B2B Thought Leadership Ad Building Social Media 69

Contently

JANUARY 11, 2023

Are you providing them with the information they need when they need it on the channel they’re searching for it? Everyone with a web connection knows brands are blasting customer inboxes and social feeds with marketing messages. Personalization is all about relevancy to the customer. So how do you break through the noise?

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Sprout Social

NOVEMBER 9, 2021

Rather than just blast content into the void, interactions with viewers and subscribers alike represent meaningful conversations to help you build your audience base. Emphasize problem-solving and search-friendly content. Just like trendspotting is invaluable for social media, the same rings true for YouTube.

Youtube 138

Youtube Tips Tools Social Media 138

Paul Gillin

JUNE 18, 2013

A journalist contacted me with some questions about social media marketing that I hear quite often. What are three or four things social media marketers should do, and explain why they’re important. Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Boost your social media holiday marketing strategy. Social media will become an even greater revenue driver this year. In fact, one in five shoppers say they are more interested in discovering and buying products via social media. Discover the tactics you need to succeed. Ready to capture the opportunity?

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

SendX

JANUARY 5, 2020

Idea # 04: Use social media Social media is a goldmine of people looking to indulge in interesting news and information. To build your email list, offer discounts or sign-up perks across platforms including social media. Use that to your advantage.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

DAGMAR Marketing

JANUARY 5, 2022

Again, this is extremely useful to track visits from different social media sites or even specific updates on each social media site, links in your emails, directory links (good for Service Area Businesses/Small Businesses), and virtually anything you can think of that has a URL.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

KoMarketing Associates

DECEMBER 10, 2015

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Keyword Search Data. Social Media Perspective. Case Studies / Customer Stories.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 160

PR Social Media Paid Content Media 160

eTrigue

DECEMBER 2, 2021

Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media. Digital marketing has transformed how most organizations market today.

Demand 78

Demand Sales Qualified Leads Marketing Automation Services B to B 78

SmartBug Media

JULY 25, 2022

Graphics for social media. Social messaging. Search for influencers and experts in the field. Look for influencers and subject-matter experts that you know your target audience will listen to and who have a following on social media. What is included in a promo pack? Sample email copy.

Lead Gen 98

Lead Gen Lead Scoring Lead Ranking Lead 98

BenchmarkONE

JANUARY 22, 2020

There’s A Voice Search Revolution. It’s predicted that this year, 50% of all searches are expected to be done on voice assistants like Alexa and Google Home. It’s undeniable that the voice search revolution is well underway. This is why you must fuel your marketing automation with content that is optimized for voice search.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Work Management 80

Valasys

JANUARY 17, 2024

Phase 1: Deep Dive into Acme’s Pain Points Social media listening: Scans of Acme’s Twittersphere, uncovering a chorus of disgruntled customers lamenting abandoned carts and clunky checkout experiences are done. Fuel your ABM efforts with data and watch your success reach escape velocity! Here’s your launchpad: 1.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles B2B Marketing 40

Outbound Engine

AUGUST 1, 2020

Hunger is distracting, and so is getting up to search for snacks. Think customized email blasts and social media campaigns tailored to your customers.). Or scrolling through an endless list of emails in search of the one you’re looking for? Keep a healthy snack at your desk. Limit Your Priorities.

Small Business Marketing 113

Small Business Marketing Work Management Marketing Management Product 113