Customer Experience Matrix

JULY 21, 2009

Summary: Jesubi is designed to make sales prospecting as efficient as possible. You may not want to replace your CRM system with Jesubi, but dedicated prospecting teams should take a close look. Indeed, what impressed me about Jesubi was its very tight focus on prospecting productivity.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JULY 17, 2009

This is a much narrower scope than conventional demand generation systems: no email blasts, no landing pages (although the system does generate online forms), no content management, no lead scoring, and limited CRM integration. It can also combine its inputs into a persistent marketing database, but that's optional.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Lead Liaison

OCTOBER 10, 2017

If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. You can’t just rely on sending them an email blast; there’s a good chance they won’t even read it.

Contact Marketing 50

Contact Marketing Marketing Prospects Lead Liaison Marketing Automation Services 50

Anything Goes Marketing

MAY 26, 2007

There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert. Your organization writes articles and you blast them to your list. Comments allow your readers to have their say.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

From the amazing and inspiring keynotes given by Marissa Meyer and Sheryl Sandberg, to the hustle and bustle of the busy expo hall, it’s been a blast. Dreamforce-goers have braved the elements of San Francisco, surviving a few rainy days under Salesforce.com’s huge inflatable structure connecting Moscone North and South.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

MLT Creative

AUGUST 1, 2011

This engine attracts prospects and customers who are searching for solutions, and converts them to leads that are nurtured for sales. Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. The fuel for this engine is content.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Lead Liaison

MAY 1, 2018

Gone are the days of batching and blasting emails. Hunter and MailTester.com help round out the prospecting solution to verify email addresses. Don’t waste your time on expensive and bloated CRMs such as Salesforce.com and Microsoft Dynamics. Your growth marketing strategy should be focused on quality over quantity though.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50