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21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads. Marketo has more than 300 content assets on offer on its Website.). Think you have enough content?

Marketo 100
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The Future of Audience Selection: Where AI Can Take Your Campaigns

Adobe Experience Cloud Blog

We need to move from batching and blasting to AI-driven, lookalike audiences. Last year, Marketo kicked off a multiyear alliance with Google Cloud, to migrate our entire infrastructure to the Google Cloud Platform. Currently, the Marketo Engagement Platform manages nearly half a trillion of these interactions every year.

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9 Top Holiday Marketing Campaigns (For Every Season)

SnapApp

Melanie Duncan: Holiday Blog Blast. Marketo: 4 Spooky Errors that KILL Email Campaigns. A scary email from Marketo landed in my inbox the day before Halloween – just in time for me to start thinking about holiday email marketing plans. The result? A sincerely fun lesson in smart content marketing practices. Which I promptly did.

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Marketer of The Month Podcast- EPISODE 080: Mining the Partnership Gold With Channel and Propelling Growth Through Deeper Integrations

Outgrow

You can talk to trillion-dollar companies today like Microsoft and AWS, and Google and soon-to-be trillion-dollar companies like Salesforce and ServiceNow, Workday, Marketo and NetSuite, HubSpot, and others. Jay McBain: Yeah, that thinking might have been around five years ago.