SnapApp

MAY 16, 2018

Well have no fear, lonely marketing ops manager, we’ve got 10 hacks to help you optimize your Marketo instance to stay ahead of the curve and make your ops life less stressful. . Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring. Utilize the power of a static list.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

Sales Engine

FEBRUARY 25, 2016

Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Adobe Experience Cloud Blog

APRIL 30, 2018

We need to move from batching and blasting to AI-driven, lookalike audiences. Last year, Marketo kicked off a multiyear alliance with Google Cloud, to migrate our entire infrastructure to the Google Cloud Platform. Currently, the Marketo Engagement Platform manages nearly half a trillion of these interactions every year.

Marketing AI 128

Marketing AI Campaigns Elasticity Marketo 128

Adobe Experience Cloud Blog

JUNE 9, 2015

Specifically, attendees stopped by the Marketo booth to ask, “I get that we have to better engage consumers, but how do I do it? The old approach of blasting out direct mail and untargeted communications isn’t going to work in the new consumer-driven world. I started hearing a more familiar term— engagement. Shopping Is Shopping.

Marketo 48

Marketo Conference Thought Leadership Blast Campaigns 48

Sales Engine

FEBRUARY 25, 2016

Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Oktopost

JULY 2, 2020

Why, then, are we still focused on email blasts? What you’re probably not doing is using social media data to find out and understand the person you are trying to engage with and their business situation at the time. And how can social media transform the customer experience? Catch a conversation by searching for B2B Marketing Now.

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

ANNUITAS

MARCH 18, 2019

A recording is now available for the March 2019 Demand Marketing webinar featuring speakers Mika Yamamoto (VP/GM of Marketo, an Adobe Company) and Adam Needles (CEO, ANNUITAS) titled Digital Demand Transformation – Demand Marketing’s Next Step. Battling Random Acts of Demand Marketing.

Demand 113

Demand Planning Paid Search Agency Blast Campaigns 113

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Stop buying lists.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Adobe Experience Cloud Blog

MARCH 22, 2019

As a marketer, you’ve heard the phrase “email blast.” The post Why Email Marketing Still Rules (Plus 3 Tips to Increase Engagement) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Trigger your messaging. Does it make you cringe? Download The Definitive Guide to Engaging Email Marketing to learn more.

Rules 134

Rules Email Marketing Tips Planning 134

Adobe Experience Cloud Blog

SEPTEMBER 5, 2017

As Matt put it, “We can go blast a message out all over the world, and just hope that one small percentage point of those folks will actually engage with us, and that’s just not going to work anymore. After you watch, I’d love to hear about what else you learned. Be sure to tell me in the comments!

Marketing AI 134

Marketing AI Blast Campaigns Thought Leadership Marketo 134

The Point

SEPTEMBER 30, 2013

Without marketing automation, nurturing is relegated to only the most simple “batch & blast” campaigns – that is, one-time batch broadcasts to a fixed list. It’s just not a particularly sophisticated way of going about it. And therein lies the difference.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

Lattice

OCTOBER 9, 2015

We had a blast sharing how the video marketing strategy we follow at Lattice, networking with other marketers, getting inspired by Col. This integrates with Marketo to let us score leads based on our audience’s engagement with our videos and create Interesting Moments that are synced over to Salesforce.

Top of Funnel 100

Top of Funnel Video Marketing Lead Ranking Lead Scoring 100

Adobe Experience Cloud Blog

AUGUST 31, 2016

At Marketo, we use a partner solution to check the health of IP addresses and blacklist status. Suddenly, verifying a prospect’s email and other qualifying criteria becomes more important than blasting to an enormous, unidentified audience. Have a Handle on the Right Metrics. customer support, sales, service).

Enterprise Management 91

Enterprise Management Work Management Planning Marketing Automation Services 91

Adobe Experience Cloud Blog

JULY 12, 2019

You could blast an email to everyone and their family pet. The post Email Isn’t Dead; You’re Just Doing It Wrong appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Should your brand give off a casual and friendly vibe, or do you need to be seen as an all-knowing expert for your leads to trust you?

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 5, 2018

For example, blast your email subscribers with a compelling message that creates urgency. The post Short-Term Marketing Tactics Can Help You Reach Your Long-Term Goals appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Sales lift studies are a great fit for measuring the short-term impact of marketing.

Tactics 134

Tactics Planning Paid Search Agency Urgency Marketing 134

6sense

JANUARY 3, 2022

Awareness stage: Here, we launched display ads and acquired missing contacts with data orchestration via 6sense; we launched social ads via Facebook; and we launched persona-based nurtures via Marketo. When seasoned creatives need to move quickly, they tend to blast past cliched messaging and design concepts. .

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

ANNUITAS

FEBRUARY 27, 2014

Instead, they purchase some type of marketing technology, load up a list, blast a few emails and call it a strategy. You cannot purchase Marketo or Pardot or any of the other multitude of solutions available and expect to suddenly see a tremendous increase in the volume or quality of leads. This is far from what should be happening.

Demand 100

Demand Webinar Metrics Buyer Personas Marketing & Strategy 100

LeadSloth

AUGUST 4, 2009

At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. Lead Source Measurement Needs Improvement. Let me know your suggestions.

Social Media 100

Social Media ROI Media Leads 100

Adobe Experience Cloud Blog

FEBRUARY 22, 2017

A great example of this is the decline of ‘batch-and-blast’ mailers and emails. A key progression that has actively influenced marketing over the past 10 years is the tighter alignment of messaging to unique interests and personas vs. generic groupings.

Multi-Touch Attribution 132

Multi-Touch Attribution Automation Multi-Channel Marketing Management 132

Adobe Experience Cloud Blog

JUNE 29, 2018

Before you make your next outreach, find content that’s going to resonate and make the buyer want to meet you, customize your messages so the buyer knows they’re not just another one of the 200 emails you blasted out, don’t be afraid to pick up the phone, focus on the value you have to offer, and make sure your LinkedIn profile is all-star status.

Cold Calling 134

Cold Calling B2B Thought Leadership Outreach Ideal Customer Profiles 134

Martech Advisor

FEBRUARY 26, 2020

TMA is natively integrated with the tools marketers already use (Salesforce, Marketo, Oracle, etc.) But rousing audiences from their Avoid-Ignore-Delete routines requires more than generic postcard blasts. in order to send their customers highly targeted, personalized and trackable direct mail based on their digital behaviors.

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

SmartBug Media

JUNE 6, 2019

Always Remember Who You’re Talking to: Tools and automated platforms have helped marketers blast blogs, emails, and messages to prospects—but we’re now starting to see the downside of these efforts in that consumers are demanding more personalization.

Buyer Personas 58

Buyer Personas B2B Marketo Blast Campaigns 58

Adobe Experience Cloud Blog

OCTOBER 30, 2018

For example, pay-per-click (PPC) ads incur a cost each time your ad is clicked by a user, while Facebook uses scheduled blast posts. The post Why Organic Marketing Is Here to Stay and How to Add It to Your Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Adobe Experience Cloud Blog

DECEMBER 3, 2018

We don’t want Aunt Martha to think you’re just doodling—or worse, only sending email blasts— for a living, so we’re here to help you translate the nuts and bolts of your killer job into language that she can understand, and more importantly, appreciate.

Conversion 125

Conversion Blast Campaigns Thought Leadership Paid Search Agency 125

Net-Results

AUGUST 6, 2019

How many companies have you seen just blasting emails from their expensive marketing automation setup? But you’ll see it makes it really easy for you to get actual value from it (in fact, 3x faster than on Marketo or Pardot, as you can read in this comparison report ). But it’s not why you should invest in marketing automation.

Marketing Automation Services 40

Marketing Automation Services Software Automation Email Marketing 40

SnapApp

NOVEMBER 10, 2016

Melanie Duncan: Holiday Blog Blast. Marketo: 4 Spooky Errors that KILL Email Campaigns. A scary email from Marketo landed in my inbox the day before Halloween – just in time for me to start thinking about holiday email marketing plans. The result? A sincerely fun lesson in smart content marketing practices. Which I promptly did.

Campaigns 82

Campaigns Planning Paid Search Agency Marketo 82

Adobe Experience Cloud Blog

JANUARY 13, 2016

We got more than a few responses that illustrated that marketers are ready to say goodbye to “email blast” and “Big Data” Email Blast. Some of the responses we received focused on shifting trends in marketing and industries.

Thought Leadership 48

Thought Leadership Blast Campaigns Marketo Opt-out 48

Adobe Experience Cloud Blog

APRIL 14, 2016

From my experience, many marketing teams still operate in batch and blast mode, sending out a one size fits all message. This is another case where companies are blasting out unspecialized messages to heterogeneous audiences with limited results. At Marketo, avoiding these pitfalls are some of the fundamentals of effective marketing.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Planning 48

Adobe Experience Cloud Blog

JANUARY 14, 2015

Risking it all on a blast to a million people is an amateur approach in today’s sophisticated marketing milieu. At Marketo, batch emails are a part of our overall email strategy. At Marketo, batch emails are a part of our overall email strategy. Here’s an example: Figure 1: A Marketo Batch Email Example.

Email Marketing 48

Email Marketing Paid Search Agency Trigger Marketing Blast Campaigns 48

Adobe Experience Cloud Blog

JANUARY 13, 2017

That was the question that led Modernize to adopt Marketo. Here are three ways that Marketo has allowed us to tackle the challenge of scaling our marketing processes for growth: 1. Now, with our new instance, we can reach our entire database with one email blast if needed, while also maintaining the ability to segment and personalize.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Sales Qualified Leads Top of Funnel 48

Adobe Experience Cloud Blog

MARCH 18, 2014

Some Tuesday mornings I find two or three dozen new junk emails in my Marketo inbox. No, this is just the scourge of untargeted batch email blasts, the declining cost for email – approaching free – and the proliferation of purchased lists used indiscriminately. Stop sending batch email blasts. It’s crazy. I’m OK with that too.

Marketing Automation Services 48

Marketing Automation Services Blast Campaigns CAN-SPAM Ad Exchange 48

PathFactory

SEPTEMBER 15, 2021

Content is usually created and deployed through one-and-done, batch-and-blast experiences: chronological blog posts, segmented email blasts, regularly scheduled newsletters, and ads pointing to squeeze pages. According to Marketo , buyers engage 36 times on average before deciding to make a purchase.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Adobe Experience Cloud Blog

JULY 31, 2015

Whether it’s creating batch and blast emails, working off of spreadsheets, or searching through data in order to understand which channels are the top performers, small teams have manual processes down pat. That, in essence, is the name of the game. But, manual isn’t optimal.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Work Management 48

Adobe Experience Cloud Blog

MARCH 17, 2015

Today, I’d like to share a recent obstacle that affected an executive dinner I planned in NYC for Marketo: snow. After carefully planning the details of what would surely be a successful event , I was all set to hop on a plane to NYC when reports of a “historic” storm to hit the East Coast blasted the media airwaves.

Co-Registration 48

Co-Registration B2B Thought Leadership Marketo Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 8, 2015

Come hear Phil Fernandez, Chairman & CEO of Marketo unveil a bold vision for the future in this Marketing First world. Washed in purple, this event is going to be a blast—come grab a drink, some delicious food, and hit the dance floor! The Certification Exam: Are you ready to show the world your Marketo expertise?

Marketo 48

Marketo B2B Thought Leadership Advertising Agencies Thought Leadership 48

Scoop.it

JANUARY 28, 2021

By using powerful Email Service Providers (ESPs) like HubSpot, Mailchimp, and Marketo, you can reach out to several subscribers at a time without the risk of getting blacklisted or blocked by the Internet Service Providers. You must tailor the email communications based on these criteria rather than batch and blast email messages.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Adobe Experience Cloud Blog

APRIL 29, 2013

Check out our new video and learn how adding marketing automation to your service offerings — combined with your agency expertise in strategy, creation, and execution — will give you the edge you need to blast ahead of your competition! Marketing Automation Modern B2B Marketing'

Paid Search Agency 48

Paid Search Agency Advertising Agencies Ad Agencies Video Marketing 48