Contently

FEBRUARY 9, 2021

Sure, they send campaign blasts to their database, but they’re not developing a consistent newsletter with a clear value prop. Over at my LinkedIn newsletter , it’s the art and science of storytelling. The other big mistake many marketers make is burying a link to their newsletter in the footer of their website.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Contently

JANUARY 26, 2023

She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Social media management tools, social listening tools, and website analytics are helpful here. Measure your results.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Direct Communication.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Zoominfo

JULY 4, 2018

Perform additional research by visiting their company’s website and their other social media profiles. They set up their profiles, blast out a few messages, and then log off. To save time, you may be tempted to craft one standard outreach message and blast it out to every prospect you want to connect with.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. SSL Transition – At the beginning of 2017 we transitioned the website to SSL. Want to Conquer ‘Email Fatigue’?

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

SmartBug Media

FEBRUARY 25, 2022

Gone are the days of stagnant sales scripts and generic email blasts. For example, check out their LinkedIn profile. As I was learning more about you I checked out your LinkedIn profile and saw that we went to the same college!”. One efficient way to close the deal is to use personalization for sales enablement.

Personalization 98

Personalization Top of Funnel Effectiveness Work Management 98

ViewPoint

JULY 26, 2018

She extracts them and moves them to places on the company website for testimonials and adds the attribution: as heard on ‘HerCompanyRadioPodcast.com.’. LinkedIn articles from the host about the interview are appropriate almost every time. Email blast. She will do a blast about the podcast.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

FunnelEnvy

MARCH 18, 2024

Craft Targeted Messaging Imagine sending generic email marketing blasts that land flat with your audience. You might assume they are only active on LinkedIn, but they’re actually building a large audience on TikTok. By understanding your buyer personas, you can: 1. Reach out today to get the conversation started.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

SalesIntel

OCTOBER 27, 2022

Marketers must focus on discovering and creating connections with their prospects, leads, and customers than depending on mass marketing and email blasts to attract customers. LinkedIn Sales Navigator. The LinkedIn website provides a detailed explanation of each subscription level. Best Lead Providers for B2B in 2023.

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Leads 52

Heinz Marketing

MARCH 23, 2022

Working at Heinz Marketing has been a blast. To stay consistent you can build out social posts promoting your blog, or content resources that can be found on your website. Don’t waste your time posting on each platform (Facebook, LinkedIn, Twitter, etc.) Cameron Katoozi , Marketing Consultant at Heinz Marketing. one by one.

Work Management 96

Work Management Tools Deliverability Social Media 96

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

There are various sales prospecting techniques, from making calls to sending direct mail, attending networking events, and connecting on social platforms like LinkedIn. When it comes to sourcing prospects online, LinkedIn is the biggest game in town,” says Stephanie Svanfeldt, a strategic account executive at Salesforce. Still no luck?

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

Webbiquity

OCTOBER 29, 2019

Many marketers start with a purchased list to get initial subscribers, but if you’ve built your list around loyal customers and organic website traffic, you’ll see better results (higher ROI). Better metrics. It also shows you your best performing email version so that you can send it to other recipients. Auto-responders.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Martech

MARCH 25, 2022

Now, every time I go back to that link, the website treats me like a new visitor and blows up my inbox with emails reminding me to go back and pick up my search where I left off. Today, when you can unsubscribe in a click or two on a website. If I’m buying vegan products, don’t blast me about pork chops.

Intent Signal 124

Intent Signal Opt-out Opt-in CAN-SPAM 124

BenchmarkONE

NOVEMBER 4, 2021

Create landing pages and pop-up forms on your website that request visitor data in exchange for high-quality content. Rather than batch blasting your email campaigns , curate smaller mailing lists and tailor your messaging to each one. . Connect with her on LinkedIn. Not Testing Enough.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Outgrow

JANUARY 11, 2021

Upgrade your website to make it more user friendly and interactive. In other words, try to make your website a lead generation powerhouse. As marketers, we often miss out on the opportunity to convert our website traffic into leads. 2) Option to embed interactive content as a slide-in or a pop-up on your website.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Pam Didner

OCTOBER 15, 2022

Many event organizers use a combination of organic and paid media, as well as full-blast email and targeted LinkedIn outreach strategies to build up attendance. We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. How can we ensure things run as smoothly as possible at our gatherings?

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

6sense

JANUARY 3, 2022

Meeting customer expectations by personalizing your company’s messaging across ads, nurturing campaigns, websites, and other channels helps your buyers make important decisions. And it can impact your bottom line: 93% of B2B professionals report that personalizing content on their website increased their company’s revenue.

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

KoMarketing Associates

MAY 29, 2014

Perhaps B2B marketers should become less intent on email blast and mass messaging for their particular audience and turn their attention toward what their customers actually want: campaigns may be more fruitful, regardless of inbound versus outbound focus. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% on Facebook.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

B2B Digital Marketer

MARCH 31, 2022

09:46 – If most B2B service-based businesses don’t believe in digital marketing, then why am I being blasted with a lot of emails and cold outreach? Michael’s website: [link]. Michael’s LinkedIn: [link]. Podcast Timestamps/Outline. 01:07 – Introduction. 01:45 – About Michael Buzinski. Michael’s book: [link].

Work Management 52

Work Management Marketing Management Service B2B Marketing 52

Webbiquity

OCTOBER 16, 2018

Which link are you more likely to click on: “Hey, visit our website at randomvendor.com!” And because buyers expect it, vendors who continue to blast out generic messages will lose ground to those who can align content with the needs of the right buyers at the right time. Amplify Your Content Through Vertical Websites.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Valasys

APRIL 11, 2023

For businesses working with a website design company, a website relaunch is a crucial step in their digital marketing strategy. Have a Plan in Place When you’re planning your website’s relaunch, it’s essential to have a plan in place. You must do more than throw up new content and hope people will find it.

Paid Content 52

Paid Content Marketing Websites Mobile Advertising Ideal Customer Profiles 52

Rev

JUNE 21, 2023

They may have visited your website, signed up for an email newsletter or engaged with your company on social media. Sales prospecting is typically performed by sales teams who use various techniques such as cold calling, cold emailing or social media outreach on platforms like LinkedIn.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Brandpoint

MAY 26, 2022

This video from Ziegler Cat shows how you can use a client testimonial and turn it into a perfect promotional video for your product: View Post Here Behind-the-scenes or process-oriented videos These videos can be a blast to make, especially when you get your employees involved. Need help getting started?

Paid Search Agency 62

Paid Search Agency Video Marketing Companies Planning 62

Lake One

APRIL 18, 2023

With the HubSpot CRM, you can collect this information in a responsible, privacy-focused way and then deploy your ad strategies with companies like Google or LinkedIn. In Merkle’s research , direct mail is considered a sleeping giant, with 40% of every generation from Z to Boomer visiting a brand website after receiving direct mail.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Oktopost

APRIL 10, 2024

Posting on LinkedIn without a strategy is like playing chess blindfolded – you might make one right move, but it’s unlikely you’ll win the long-term game. To make the most of LinkedIn, it’s smart to learn from the leading LinkedIn marketing agencies. What does a LinkedIn marketing agency do?

Paid Search Agency 62

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 62

KoMarketing Associates

AUGUST 28, 2014

Because they aren’t forced to be innovative since their audience is so much smaller than the B2C market, B2B marketers (and usually their executive supervisors) may be used to just pushing the same postcards, email blasts, and online promotions over and over. It Relies Too Much on Competitors.

B2B Marketing 120

B2B Marketing Work Management B2B Marketing Management 120

Vidyard

AUGUST 6, 2019

The more personal your examples, the better—your prospect will see that you’ve done your homework and you’ll subtly prove that you aren’t just blindly blasting the same message to everybody. Pull up their website or their LinkedIn profile and record from that page.

Blast Campaigns 83

Blast Campaigns Outreach Ideal Customer Profiles Press 83

Leadspace

DECEMBER 9, 2019

Marketing’s traditional approach has been to blast various types of media (snail mail, advertisements, email) to unsuspecting strangers we think we know something about and wait to see what happens. One of the most practical ways to make use of personalized 1:1 video is through B2B social selling done via LinkedIn messaging.

Trends 62

Trends Lead Ranking B2B Lead Scoring 62

Optinmonster

DECEMBER 22, 2022

On your website, add social share buttons to your content so readers can share to their networks and bring in traffic for you. For example, LinkedIn is a great platform for B2B lead gen, while Instagram is probably a better bet for B2C businesses. In fact, you shouldn’t immediately blast new subscribers with sales pitches.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Vidyard

JULY 6, 2017

This works because it can create a thumbnail image for your video that gives that person a visual cue that this message is just for them, and it hasn’t come from some automated email marketing blast. So for example, you may want to pull up a website that might be relevant to the conversation. That just might get their attention!

Video Marketing 84

Video Marketing Practices Best Practices Response Rate 84

ClearVoice

MARCH 26, 2019

Follow their thought leadership pieces on AdWeek, Forbes or LinkedIn, comment and profess your admiration for the subject matter. Speaking of LinkedIn, use your network. Speaking of LinkedIn, use your network. There’s a reason LinkedIn exists and thrives to this day as the number one career networking site in the world.

Ideal Customer Profiles 85

Ideal Customer Profiles Examples Advertising Agencies Paid Search Agency 85

NuSpark Consulting

FEBRUARY 24, 2013

Websites and landing pages. However audiences find your website, they need to be convinced of your solutions. Relevant content, a professional look, and easy-to-follow navigation are the key elements to an optimal lead-generation website that converts prospects. A lead generation engine encompasses the following elements.

Paid Content 100

Paid Content Advertising Agencies Advertisements Advertising 100

Lake One

JUNE 6, 2023

With the HubSpot CRM, you can collect this information in a responsible, privacy-focused way and then deploy your ad strategies with companies like Google or LinkedIn. In Merkle’s research , direct mail is considered a sleeping giant, with 40% of every generation from Z to Boomer visiting a brand website after receiving direct mail.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

ClickDimensions

APRIL 10, 2019

Website traffic has decreased. Traffic to your website has its natural ebbs and flows. If you send an email that directs recipients to a new product or service page on your website, traffic might go up. Or did your team send fewer emails that directed people to the website? Email unsubscribes have increased.

Work Management 61

Work Management Marketing Management Blast Campaigns Traffic 61

FMG Suite

APRIL 22, 2019

A strong website, email newsletter, social media presence, and a content library provides value to prospects while keeping clients engaged. The three main categories advisors need to focus on for their digital marketing strategy are: Website. Financial Advisor Websites. Your website operates as your digital business card.

Planning 78

Planning Ideal Customer Profiles Broadcasting Marketing & Strategy 78

Directive Agency

DECEMBER 11, 2018

The objective of social media marketing is to use social networks and applications, such as LinkedIn, Facebook, and Twitter, to promote services and/or products, and increase brand awareness through creative marketing techniques, like ads and shareable content. LinkedIn is the number one social media platform for B2B companies.

Social Media 40

Social Media Social Marketing B2B Marketing Media 40

Hubspot

MARCH 12, 2018

Visit your prospect's website, search Google, set up alerts, view LinkedIn to dig into their professional dossier, stop by Facebook to learn about their kids’ or grandkids’ favorite sports, look into trigger events, and append all this information to your contact records. Hey [Prospect], Your website's design is absolutely brilliant.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101