Martech

DECEMBER 5, 2022

Her understanding of business and email has fueled her desire to help others, most notably as president and co-founder of Women of Email , an association of 8,000+ aimed at promoting leadership and cultivating professional growth among women in the email space. followers) LinkedIn : JenCapstraw (4.3K Dare I say it’s ‘been a blast’?”

Email Marketing 124

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 124

Webbiquity

MAY 7, 2020

While it’s almost certain a recipient will at least see a physical package or letter, your email may end up in their spam or promotions folder, never even glanced at. Handwritten letters, as opposed to emails and machine printed ones, do not look like just another commercial promotion. Handwritten letters get noticed.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. “Don’t put me in the Promotions tab! Tabs were a radical concept.

Burn Rate 79

Burn Rate Opt-out Opt-in Ad Frequency 79

SmartBug Media

JULY 25, 2022

Use LinkedIn as an event driver. For B2B marketers in particular, LinkedIn can be a great audience driver if you know how to use it to your advantage. Let’s say you’ve created an event on LinkedIn and set everything up properly, but not many people are engaging with it. Use Your Team. What is included in a promo pack?

Lead Gen 98

Lead Gen Lead Scoring Lead Ranking Leads 98

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Squarely address and promote the “What’s in this for me?” Industry Events.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Zoominfo

DECEMBER 23, 2021

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Much like marketers who promote products to customers, recruiters promote their company as an employer to potential candidates.

Top of Funnel 130

Top of Funnel Marketing AI Optimization Digital Marketing Funnels 130

Single Grain

FEBRUARY 24, 2020

We’re always putting our top effort into the content we create, but what about our content promotion strategies? That’s where content promotion gives you a boost. Content promotion is all over the place for most brands. But there are three content promotion methods that you may have missed. Tried and tested.

Top of Funnel 124

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 124

Pam Didner

OCTOBER 15, 2022

In addition, there are digital elements such as hotel blocks, event layout planning, event promotions, the registration process, event apps, and even your event theme, as well as creative design. Therefore, event promotion and attendee acquisition are critical; otherwise, they won’t fill seats. If everything goes well, it’s expected.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Oktopost

APRIL 8, 2021

Simply put, blasting out the same exact message across all networks, while it might be the easy way out, will not produce the same results. While there may be some crossover, ultimately the reason someone is following you on LinkedIn may not be the same reason they are following you on Twitter.

Social Media 103

Social Media Practices Media Best Practices 103

Heinz Marketing

MARCH 23, 2022

Working at Heinz Marketing has been a blast. To stay consistent you can build out social posts promoting your blog, or content resources that can be found on your website. Don’t waste your time posting on each platform (Facebook, LinkedIn, Twitter, etc.) Cameron Katoozi , Marketing Consultant at Heinz Marketing. one by one.

Work Management 107

Work Management Tools Deliverability Social Media 107

Buffer

DECEMBER 6, 2021

When you hear that social media can be valuable for hiring, you may think, “Sure, I’ve browsed LinkedIn for potential employees before.” Think About Where Your Ideal Candidates Hang Out Smart social recruiting isn’t about blasting all of your social channels with your job openings until you fill them.

Social Media 85

Social Media Media Business Blast Campaigns 85

Single Grain

FEBRUARY 24, 2020

We’re always putting our top effort into the content we create, but what about our content promotion strategies? That’s where content promotion gives you a boost. Content promotion is all over the place for most brands. But there are three content promotion methods that you may have missed. Tried and tested.

Top of Funnel 92

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 92

KoMarketing Associates

FEBRUARY 11, 2016

For some, simply sending out emails with current promotions can lead to great click-through rates ( anything over 3.5%) and a decent ROI. If you don’t write your own content (or it’s not up for the spotlight of being featured in a regular client email blast), you can still share content through a curated newsletter. Final Thoughts.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

Brandpoint

MAY 26, 2022

This video from Ziegler Cat shows how you can use a client testimonial and turn it into a perfect promotional video for your product: View Post Here Behind-the-scenes or process-oriented videos These videos can be a blast to make, especially when you get your employees involved. Need help getting started?

Paid Search Agency 62

Paid Search Agency Video Marketing Companies Planning 62

Webbiquity

OCTOBER 29, 2019

It can help you promote specific products or services, announce new launches, or showcase valuable content. Newer tools also come with the feature that allows you to integrate your Facebook , LinkedIn, and Twitter pages with email marketing software in order to expand your reach. Email Automation. Social media integration.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

LeanData

SEPTEMBER 14, 2022

So what’s got your employees blasting Johnny Paycheck as they peel out of your parking lot? Search for “Sales Development Representative” jobs in LinkedIn and you’ll typically find 40,000+ openings. The theory being, an internally promoted SDR should cost less to hire and train, stay longer, and ultimately sell more.

Churn Rate 52

Churn Rate Ideal Customer Profiles Cross-Selling Paid Search Agency 52

Webbiquity

OCTOBER 16, 2018

Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. co-exhibiting at trade shows and conferences.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

BenchmarkONE

NOVEMBER 4, 2021

Today’s marketing automation tools can provide targeted solutions for email and SMS campaigns, online ads, and promoted social media posts. Rather than batch blasting your email campaigns , curate smaller mailing lists and tailor your messaging to each one. . Connect with her on LinkedIn.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

KoMarketing Associates

MAY 29, 2014

Perhaps B2B marketers should become less intent on email blast and mass messaging for their particular audience and turn their attention toward what their customers actually want: campaigns may be more fruitful, regardless of inbound versus outbound focus. offers, ads, promotions) appears that has nothing to do with their interests.”

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

Directive Agency

APRIL 19, 2017

Content syndication is the process of pushing your content out into third-party sites to promote it either as a full article, snippet, link, or thumbnail. It’s vital that you can identify where your end customer consumes information and how to promote your content directly to them. Content Cards for Twitter.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

KoMarketing Associates

AUGUST 28, 2014

Because they aren’t forced to be innovative since their audience is so much smaller than the B2C market, B2B marketers (and usually their executive supervisors) may be used to just pushing the same postcards, email blasts, and online promotions over and over. This is where creativity comes in.

B2B Marketing 120

B2B Marketing Work Management B2B Marketing Management 120

Valasys

APRIL 11, 2023

The best way to ensure success is by taking time before launch day and creating a comprehensive strategy for promoting the new site. You must do more than throw up new content and hope people will find it. This could include a mix of social media posts, email campaigns, and even paid ads.

Paid Content 52

Paid Content Marketing Websites Mobile Advertising Ideal Customer Profiles 52

Fount Media

OCTOBER 11, 2021

It creates a direct way of promotion and allows the right audiences to respond to it. These days there are endless social media platforms available for content display or brand promotion. Even from time to time SMS blast could do the job. To promote the no. An ideal platform is LinkedIn.

B2B Sales 40

B2B Sales B2B Best Practices Ad Exchange 40

Outgrow

JANUARY 11, 2021

7 LinkedIn Sales Navigator. LinkedIn Sales Navigator is probably one of the best lead generation tools for B2b businesses. Did you know that 65% of B2B companies were successful in generating quality leads from Linkedin? 4) Extended LinkedIn network access. per month for 100 click-throughs, $12.95 16 AeroLeads.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Sprout Social

NOVEMBER 26, 2018

That said, Facebook’s ad platform is the gold standard for social media ads if you’re interested in paid promotions. LinkedIn is a network laser-focused on business trends and networking. Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space.

Social Media 106

Social Media Social Marketing Media Business 106

Hubspot

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Cause Marketing. Content Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

ClearVoice

MARCH 26, 2019

Follow their thought leadership pieces on AdWeek, Forbes or LinkedIn, comment and profess your admiration for the subject matter. Speaking of LinkedIn, use your network. Speaking of LinkedIn, use your network. There’s a reason LinkedIn exists and thrives to this day as the number one career networking site in the world.

Ideal Customer Profiles 85

Ideal Customer Profiles Examples Advertising Agencies Paid Search Agency 85

MKT1

OCTOBER 27, 2022

You need conversion rate goals and goals that promote long-term thinking. This promotes better business health. End-of-quarter discount/promotion: Sales asks marketing to help them hit a quarterly goal in the last week of September and suggests an email blast to all leads promoting a 20% discount.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Marketing Analytics Tools 52

Directive Agency

DECEMBER 11, 2018

The objective of social media marketing is to use social networks and applications, such as LinkedIn, Facebook, and Twitter, to promote services and/or products, and increase brand awareness through creative marketing techniques, like ads and shareable content. LinkedIn is the number one social media platform for B2B companies.

Social Media 40

Social Media Social Marketing B2B Marketing Media 40

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. With some extra promotion in the final days and weeks, you can turn the tide and make your event a success. Use social media, email marketing, and promotional partnerships to spread the word.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Engagio

DECEMBER 12, 2019

Couple that with some additional things you track like WAU (Weekly Active Users), NPS (Net Promoter Score), and Engagement based on your Engagement Minute model and there you have it! Add these accounts to a targeted ad campaign on LinkedIn with content catered to accounts in this stage of the funnel. These are your best customers.

Account Based Marketing 62

Account Based Marketing Automation Ideal Customer Profiles Top of Funnel 62

Webbiquity

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

Social Media 100

Social Media Media Digg PR 100

Optinmonster

DECEMBER 22, 2022

You can promote your content upgrades and lead magnets in your posts, then direct your audience to that signup link. For example, LinkedIn is a great platform for B2B lead gen, while Instagram is probably a better bet for B2C businesses. In fact, you shouldn’t immediately blast new subscribers with sales pitches.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Hinge Marketing

FEBRUARY 28, 2018

And don’t ignore the power of your LinkedIn connections. When you ask your contacts how they feel, you promote a two-way conversation that can uncover areas for improvement. Note that this does not mean blasting your list with untargeted emails. If you want to keep the relationship alive make this outreach routine.

Ad Building 108

Ad Building Work Management Marketing Management Business 108

Digital B2B Marketing

MAY 25, 2011

But email marketing is a one-way blast channel. It continues to be a one-way channel, at times simply promoting discussion or sharing elsewhere. Email Marketing 2.0 should look vastly different from today’s email marketing. A large budget is still an advantage, but it is an advantage that can be overcome.

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100

EveryoneSocial

JUNE 20, 2017

This content needs to be seen by the world of course, which you use SEO, email blasts, and your social media business accounts to promote. You may be familiar with the term, but if not, employee advocacy is the promotion of a company by its employees. You may think you are done. Usually with content via social media outlets.

Brand Identity 81

Brand Identity Branding Buyer Personas Business 81

LeadSquared

AUGUST 13, 2019

People prefer reading an email that was written just for them versus a mass email blast that doesn’t quite speak to their persona. Reaching out on multiple channels , such as LinkedIn, Facebook, and even direct mail can help you stay in front of your leads. Personalized Emails. How to Use Marketing Automation.

Lead Nurturing 52

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 52