B2B Marketing Traction

FEBRUARY 17, 2011

So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” So you’re on LinkedIn – now what? I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To I’m relatively active on LinkedIn. while mitigating risk.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

Webbiquity

MAY 7, 2020

In this digital age where people are constantly being added to email lists (often without permission) and blasted with pop-ups and blasted with pointless notifications, a handwritten letter is actually now pattern interrupt. Handwriting takes it offline—to something that everyone has done at some point. Handwritten letters get noticed.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

Martech

FEBRUARY 3, 2022

The quote from Kaitlyn Foley below leaped out at me from an extensive LinkedIn thread that began with the observation that getting a customer’s contact information is not the be-all and end-all. Keeping a calendar and ensuring that the same lists aren’t blasted daily is the least an operations team can do.

Blast Campaigns 81

Blast Campaigns Custom Publishing Linkedin ROI 81

Contently

JANUARY 26, 2023

She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

FMG Suite

FEBRUARY 21, 2024

WSR delivers each week’s content through its flagship website, e-blasts to registered readers and via social media, with an emphasis on LinkedIn. For more information, please visit [link]. The post FMG Recognized as Practice Management Solutions Provider of the Year by Wealth Solutions Report appeared first on FMG.

Marketing Management 59

Marketing Management Marketing Automation Services Practices Customer Satisfaction 59

Writing on the Web

NOVEMBER 3, 2010

Share this on LinkedIn. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Email this to a friend? Ping this on Ping.fm. Share this on Plaxo. Post this to Posterous. Share this on Reddit. Add to a lense on Squidoo. Stumble upon something good?

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

illumin

NOVEMBER 1, 2023

Advertising Week is always a blast, but this year it truly was an event to remember. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. It was such a rewarding way to connect and exchange ideas.

Advertisements 52

Advertisements Advertising Peer-to-peer Ad Exchange 52

Biznology

OCTOBER 31, 2017

.” Until now, I would have to go to my Contacts, search for the hater, and then track down where I found them—LinkedIn, probably— and actually delete/disconnect/break up with that contact, and then delete their entire record from my Contactually contact database. Archive, on the other hand, acts like a DNC list— Do Not Contact!

CMS Development 112

CMS Development Blast Campaigns Marketing Automation Services Linkedin 112

Champion Communications

MAY 16, 2023

Journalists’ use of LinkedIn has increased by 8% and TikTok 5% – meanwhile, the use of Facebook has fallen by 5%. Journalists have also admitted they expect to focus a lot more on LinkedIn and YouTube over the coming year. Not only this, but pitching should be more considered with less of the loud-mega-blasting of press releases.

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62

Salesforce Marketing Cloud

JANUARY 3, 2024

Good: Written note to a cold prospect The message below could be sent via email, LinkedIn, or any other digital channel. Good: Voice message sent via LinkedIn One day, I logged into LinkedIn to see something novel in my inbox: a voice note that stood out among the written messages. I was intrigued and listened right away.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Contently

FEBRUARY 9, 2021

Sure, they send campaign blasts to their database, but they’re not developing a consistent newsletter with a clear value prop. Over at my LinkedIn newsletter , it’s the art and science of storytelling. Damn near every marketer uses email as a marketing channel.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Direct Communication.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Zoominfo

JULY 4, 2018

They set up their profiles, blast out a few messages, and then log off. To save time, you may be tempted to craft one standard outreach message and blast it out to every prospect you want to connect with. Social Selling: The B2B LinkedIn Strategy. Social Selling Mistake #3: You only use social media for selling.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Oktopost

JULY 2, 2020

Phone call, email, LinkedIn? Why, then, are we still focused on email blasts? With half of the world’s population active on social media, staying ahead of the curve means actively engaging with customers and prospects across LinkedIn, Facebook, Twitter and even Instagram.

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

SmartBug Media

JULY 25, 2022

Use LinkedIn as an event driver. For B2B marketers in particular, LinkedIn can be a great audience driver if you know how to use it to your advantage. Let’s say you’ve created an event on LinkedIn and set everything up properly, but not many people are engaging with it. Use Your Team. How can you get more eyeballs on the event?

Lead Gen 98

Lead Gen Lead Scoring Lead Ranking Leads 98

Zoominfo

FEBRUARY 19, 2018

B2B Social Selling with LinkedIn. 98% of sales reps with more than 5,000 LinkedIn connections meet or surpass their quota ( source ). On LinkedIn, 65% of people wouldn’t find it creepy if a salesperson sent them a message and they had common connections ( source ). There are 128 million LinkedIn users in the U.S.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

markempa

JUNE 13, 2017

And they leverage their social network via LinkedIn and Twitter, and monitor news feeds about key accounts. To get a broader perspective, I asked the 19,734 members of my B2B Lead Roundtable LinkedIn Group about this topic , and I got some great input from other marketing and sales leaders. They network. They get referrals.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

SmartBug Media

FEBRUARY 25, 2022

Gone are the days of stagnant sales scripts and generic email blasts. For example, check out their LinkedIn profile. As I was learning more about you I checked out your LinkedIn profile and saw that we went to the same college!”. One efficient way to close the deal is to use personalization for sales enablement.

Personalization 98

Personalization Top of Funnel Effectiveness Work Management 98

Martech

MARCH 25, 2024

Maybe somebody published a LinkedIn post or Slack note that says emails have to be in the Primary tab to be seen. Successful email marketers will tell you they didn’t get there by blasting their lists with “one to many” emails. Post it on Teams, Slack and LinkedIn. They want to focus on the easy path.

Burn Rate 74

Burn Rate Opt-out Opt-in Ad Frequency 74

Hinge Marketing

NOVEMBER 25, 2014

LinkedIn now has over 329 million members , so it has become essential to have a strong professional presence on this social media platform. LinkedIn can be a valuable tool to help you stand out, make more connections and generate more leads for your firm. LinkedIn’s headline default is your current position at your organization.

Linkedin 48

Linkedin Tips Ideal Customer Profiles Network Marketing 48

Engagio

JULY 19, 2021

Follow Gerry on LinkedIn and Twitter ! When it comes to ABM, I often see companies pick personas and try to generalize the message and blast out content. Follow Natalie on LinkedIn and Twitter ! Follow Robert on LinkedIn and Twitter ! Follow Joe on LinkedIn and Twitter ! Follow Jason on LinkedIn and Twitter !

Account Based Marketing 77

Account Based Marketing Marketing Analytics Tools Paid Search Agency Top of Funnel 77

KoMarketing Associates

DECEMBER 27, 2017

How to Blast Away the Top 15 Conversion Roadblocks on Your Website via Quicksprout. Always feel free to reach out through Twitter , LinkedIn , Facebook , and Instagram with your comments and suggestions as well. Three Ways B2B Manufacturers Can Capitalize on ‘Made in the USA’ Searches via Search Engine Land.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

ClickZ

SEPTEMBER 23, 2022

Lastly, contemplate a blast from the past – like letting the marketing, creative, and communications professionals help formulate a strategy and approach that might resonate with prospects. Join the conversation with us on LinkedIn and Twitter. Back to the future. Set aside technology as the over-weighted means of solution.

Marketing Management 116

Marketing Management Advertising Agencies Planning Paid Search Agency 116

Zoominfo

DECEMBER 23, 2021

Our customers—recruiters and talent acquisition professionals—have found real success using data and proactive outreach methods on LinkedIn,” says Henry Schuck, CEO at ZoomInfo. Blasting out the same message to a variety of candidates and hoping for someone to bite is not the most strategic way of recruiting,” Geifman says.

Top of Funnel 130

Top of Funnel Marketing AI Optimization Digital Marketing Funnels 130

Adobe Experience Cloud Blog

JUNE 29, 2018

Make a Great First Impression on LinkedIn. One of the most surprising results was the sheer number of buyers using LinkedIn. Consider this: 82% of buyers look up providers on LinkedIn before replying to their outreach efforts. A response from a buyer likely hinges on your LinkedIn profile.

Cold Calling 134

Cold Calling B2B Thought Leadership Outreach Ideal Customer Profiles 134

Litmus

OCTOBER 15, 2021

Follow Lyla on LinkedIn. I think we’ve all had to talk leaders out of an “email blast.”. This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like Lyla Rozelle. Lyla Rozelle. Senior Growth Manager, Appcues. See the full Litmus Live agenda.).

Practices 86

Practices Best Practices Blast Campaigns Privacy 86

ViewPoint

JULY 26, 2018

LinkedIn articles from the host about the interview are appropriate almost every time. Email blast. She will do a blast about the podcast. Of course, every program is supported during the interview with quotes from the guest and host on Twitter. Retweets are common from the guest’s marketing staff.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Oktopost

APRIL 8, 2021

Simply put, blasting out the same exact message across all networks, while it might be the easy way out, will not produce the same results. While there may be some crossover, ultimately the reason someone is following you on LinkedIn may not be the same reason they are following you on Twitter.

Social Media 103

Social Media Practices Media Best Practices 103

Buffer

DECEMBER 6, 2021

When you hear that social media can be valuable for hiring, you may think, “Sure, I’ve browsed LinkedIn for potential employees before.” Think About Where Your Ideal Candidates Hang Out Smart social recruiting isn’t about blasting all of your social channels with your job openings until you fill them.

Social Media 85

Social Media Media Business Blast Campaigns 85

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

There are various sales prospecting techniques, from making calls to sending direct mail, attending networking events, and connecting on social platforms like LinkedIn. When it comes to sourcing prospects online, LinkedIn is the biggest game in town,” says Stephanie Svanfeldt, a strategic account executive at Salesforce. Still no luck?

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

ClickZ

FEBRUARY 7, 2022

Each market has its own language, culture, and expectations, so personalizing your messaging for each individual area can help create a deeper connection (and better conversions) than blasting the same exact messaging and imagery to Cali surfers, Texas ranchers, Midwestern moms, and NYC fashionistas. .

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Heinz Marketing

MARCH 23, 2022

Working at Heinz Marketing has been a blast. Don’t waste your time posting on each platform (Facebook, LinkedIn, Twitter, etc.) Cameron Katoozi , Marketing Consultant at Heinz Marketing. It’s almost been one full year here, and I have learned so much as I have adapted to a virtual workstyle. one by one.

Work Management 96

Work Management Tools Deliverability Social Media 96

Sharpspring

MARCH 31, 2022

This meets that essential “know, like, trust” paradigm while creating a dialogue that stands out from generic B2B email blasts. Automated ABM tools can collect all the critical details about a prospective client by mining data from annual reports, LinkedIn pages, and social platforms.

Account Based Marketing 86

Account Based Marketing Sales Qualified Leads Ideal Customer Profiles Lead Ranking 86

Envy

NOVEMBER 24, 2022

You can do this relatively cheaply via an email blast. LinkedIn Lead Connect. LeadConnect is an outreach platform hosted by LinkedIn to enable lead generation on the social network. You can provide customers with a small discount to test the waters and see what they respond to. anyword.

B2B Marketing 62

B2B Marketing Planning Advertising Agencies B2B 62

Sharpspring

JULY 12, 2021

So, if your target audience is teenagers, you probably won’t primarily find them on LinkedIn. You still need to understand that each platform will require a unique touch when it comes to community management; Twitter, Facebook, LinkedIn, Pinterest, and Instagram all have unique best practices and user expectations. If so, that’s great!

Social Media 97

Social Media Communities Work Management Tips 97

FunnelEnvy

MARCH 18, 2024

Craft Targeted Messaging Imagine sending generic email marketing blasts that land flat with your audience. You might assume they are only active on LinkedIn, but they’re actually building a large audience on TikTok. By understanding your buyer personas, you can: 1.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Pam Didner

OCTOBER 15, 2022

Many event organizers use a combination of organic and paid media, as well as full-blast email and targeted LinkedIn outreach strategies to build up attendance. We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. How can we ensure things run as smoothly as possible at our gatherings?

Work Management 83

Work Management Marketing Management Planning Effectiveness 83