Trade Press Services Newsletter

APRIL 4, 2024

If you have a robust email list, consider sending an email blast with a link to the episode. Podcasting provides individuals and businesses with a non-intrusive way to showcase their expertise, products, and services to a receptive audience. Next, consider repurposing your podcast content in your marketing and thought leadership efforts.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Unbounce

NOVEMBER 21, 2021

Time to pat yourself on the back and let the leads come in, right? You might think lead generation stops at email signup. But you’ve gotta think about nurturing those leads early on: Guiding them to the conversion you want—like a purchase or subscription. What Does Lead Generation Look Like in Email Marketing?

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Contently

FEBRUARY 9, 2021

Sure, they send campaign blasts to their database, but they’re not developing a consistent newsletter with a clear value prop. If you want to dig in further, check out our free content strategy course on lead generation. The post How to Make an Email Newsletter That Builds Trust and Drives Leads appeared first on Contently.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

SmartBug Media

JULY 25, 2022

Your lead numbers are low, and you’re running out of time. It’s nearly the end of the month or quarter, you view your marketing dashboard to check on your metrics, and you see that your lead numbers are not hitting the mark. Lead numbers can be impacted by a number of factors that are out of our control as marketers.

Lead Gen 98

Lead Gen Lead Scoring Lead Ranking Leads 98

Lead Liaison

JANUARY 3, 2023

5 ways to increase lead capture adoption at events. With in-person and hybrid events coming back in full force, it’s time to think in-person lead capture again. Many organizations struggle to get staff to adopt new lead capture methods. Many marketers usually favor gathering as many leads as possible and qualifying later.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Marketing Insider Group

JUNE 21, 2016

It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. The post B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities appeared first on Marketing Insider Group.

Business Blogging 210

Business Blogging B2B Sales Tips Blast Campaigns 210

Webbiquity

JULY 30, 2020

You can highlight these announcements with posts on social media and email blasts. Build anticipation with a serial content strategy and steadily promote content leading up to your event. This will give you a significant archive of content resources to draw on in the weeks leading up to your event.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

B2B Marketing Exchange

JANUARY 4, 2023

Co-hosts Klaudia Tirico and Kelly Lindenau are kicking off the new year with a welcome blast from the #B2BSMX past! The post Step Aside, Traditional Lead Gen: Meet The Revenue Flywheel appeared first on B2B Marketing Exchange. Plus, Cosby shared insights into how a successful ABM strategy generated $5.7

Lead Gen 52

Lead Gen Blast Campaigns Leads Lead 52

Launch Marketing

JULY 21, 2021

B2B marketing can sometimes have the reputation of being impersonal, especially with the widespread usage of mass email blasts, generic copy and uninspired media usage. Repurposing and rewriting previously created content pieces can help you deliver more personalized content to your prospects and leads.

Lead Generation 118

Lead Generation Personalization B2B Marketing Generation 118

Rev

JUNE 21, 2023

But you’re not wrong for thinking that the goals of lead generation and sales prospecting sound similar. While both strategies aim to generate new customers, lead generation focuses on generating large volumes of leads, while sales prospecting focuses on targeting and converting specific, high-quality prospects.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Directive Agency

JULY 7, 2017

Want to Increase Leads For Your Business? In the B2B space, search marketers are often dealing with elongated sales cycles that call for long lead nurturing campaigns. So, you need to keep after your leads after that initial marketing interaction. 3 Email Blast Examples to Blow You Away. Free Consultation.

Blast Campaigns 40

Blast Campaigns Email Marketing B2B Marketing Examples 40

Martech

FEBRUARY 13, 2024

Mountain Dew, “Having a Blast.” This year, in the week leading up to the big game, there was a defined cadence with a clear uptick toward the second half of the week leading into Super Bowl Sunday. Starry and Mountain Dew’s revived Baja Blast brand each generated more than twice as much engagement as the median Super Bowl ad.

Digital Asset Management 124

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 124

Ontraport

JANUARY 21, 2021

Your leads opted in…now what? Getting new leads only to watch them slip through your fingers is one of the most frustrating parts of marketing. There has to be a better way to keep leads engaged so they’ll eventually buy your product, right? Everyone struggles with getting ghosted by leads. So where do you begin?

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

Prospectr

FEBRUARY 28, 2017

Customer stories, also called “success stories” or the more mundane “case studies,” have amazing lead generation power. In fact, written right, they can bypass nearly the entire sales cycle and literally almost close your leads for. Personalization in Email Lead Nurturing. Yes, You Can Heat Up Your Leads.

Tactics 164

Tactics Lead Scoring Lead Ranking Autoresponders 164

BOP Design

MARCH 30, 2021

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. In the first post of our four-part series on email marketing, we take a look at best practices for using B2B email marketing for lead nurturing. 73% of successful content marketers nurture subscribers, audiences, or leads. Which leads us to….

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

Optinmonster

DECEMBER 22, 2022

Ready to start or improve your email lead generation strategy? You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. This list will go through the top 15 email lead generation techniques to help you bring in more customers. What Is Email Lead Generation?

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

ViewPoint

APRIL 6, 2017

Based on my experience over the past almost 30-years it seems that everyone has been burned by outsourced lead generation. The main reason for these failures is that there is a LOT of mediocrity in the lead generation industry, which is why some say outbound is supposedly “dead.” Often multiple times. It isn’t dead.

Lead Generation 192

Lead Generation B2B Sales Sales Qualified Leads Sales Leads 192

DiscoverOrg

NOVEMBER 17, 2016

Check out the results of the 2015 B2B Lead Generation Trends Report, which was produced by Holger Schulze’s B2B Technology Marketing Community on LinkedIn. What are the top areas of focus within the industry? Long story short, we want to understand the pain points companies are trying to solve, and how they are solving them.

Marketing Automation Services 120

Marketing Automation Services Blast Campaigns Work Management Marketing Management 120

Sprout Social

FEBRUARY 17, 2022

Nurturing leads to a sale. But there’s still an issue—marketers need a more efficient way to manage their email blasts. Email blast templates are suitable for several scenarios. What should be in an email blast template? 6 sample email blast templates (and why they worked). Simply put—because it works.

Template 129

Template Email Marketing Blast Campaigns Planning 129

Navigate the Channel

NOVEMBER 9, 2023

If your outreach relies on email blasts that are not opt in, you should change your strategy immediately. What should I do if my outreach relies on non-opt-in email blasts? EU countries face additional limitations, but the right to be forgotten will affect companies around the world doing business with EU countries.

Privacy 65

Privacy Blast Campaigns Opt-out Paid Search Agency 65

ANNUITAS

FEBRUARY 9, 2021

These people are blasted with interruptive sales and marketing activities day in and day out. In this state, you’re not orchestrating engagement, you’re just blasting outbound emails and hoping for the best. Even if marketing manages a win here and there, this batch-and-blast approach is neither scalable, nor repeatable.

Blast Campaigns 130

Blast Campaigns B2B Lead Ranking High Quality Lead 130

Markempa

FEBRUARY 28, 2024

Just returned from a industry summit, and it was a blast. Yet, it highlighted a persistent challenge: the critical need for teamwork in sales and marketing teamwork. The familiar narrative of misaligned marketing and sales teams swapping complaints is all too common, and frankly, it’s a narrative we need to change.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Blast Campaigns Effectiveness 59

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I knew this was big, but I didn’t know how to use it until around 2010 when I found a couple of people who were successfully using LinkedIn to generate leads, but they were focused on internet marketers and solo-preneurs. development?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

ANNUITAS

DECEMBER 9, 2022

More Leads of Quality not Quantity . The lifeline of any sales person focused on closing new business is leads, so it makes sense that this is the top of our list this year. But, it’s not just leads that sales wants…it’s quality leads they can actually do something with. What else would a wishlist for salespeople begin?

Cold Calling 130

Cold Calling Blast Campaigns Work Management Click Rate 130

Zoominfo

OCTOBER 5, 2021

Send three email blasts: the first should be sent a month prior to the event, followed by two subsequent emails two weeks prior and a day or two beforehand. In addition to increasing brand awareness, attendees who click through the emails and sign up can be deemed warm leads. Trigger Upcoming event Action Email automation

Blast Campaigns 100

Blast Campaigns Automation Leads Lead 100

ANNUITAS

OCTOBER 15, 2020

While these tools are powerful, they’re almost always underutilized, blasting outbound emails in a series of campaigns as opposed to orchestrating engagement via a digital customer journey. . Start this process by reading: Is Your Martech Stack Orchestrating Engagement, Or Just Blasting Outbound Emails? Subscribers and Followers.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

SalesIntel

OCTOBER 27, 2022

Lead generation has been around for a long time, but methods have progressed beyond seeing who replies to marketing emails and directing them to the sales team. Marketers must focus on discovering and creating connections with their prospects, leads, and customers than depending on mass marketing and email blasts to attract customers.

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Leads 52

Valasys

NOVEMBER 25, 2020

Once you get a lead that has recently shown interest in your product or service, your next quintessential step is to nurture the lead. Nurturing the lead at right time is the first step towards conversion. One of the widely used lead nurturing strategy being implemented is email marketing. Tip 1#: The Welcome Wagon.

Lead Nurturing 69

Lead Nurturing Sales Qualified Leads Automation Paid Search Agency 69

Ontraport

JANUARY 21, 2021

Your leads opted in…now what? Getting new leads only to watch them slip through your fingers is one of the most frustrating parts of marketing. Everyone struggles with getting ghosted by leads. You’re not the only one losing hard-earned leads before closing the sale — it’s a problem for marketers everywhere.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Leads 59

Navigate the Channel

OCTOBER 19, 2023

Email and Blog About It If you maintain a list of email subscribers, be sure to send out an email blast about your attendance at the trade show. Blog about the days leading up to the trade show as well as your experiences during the event. This is the ideal time to create one! Provide a sneak peek of what attendees can expect from you.

Trade Show 65

Trade Show ROI Tips Press 65

Stevens & Tate

NOVEMBER 27, 2020

Unlike traditional open-loop marketing, closed-loop marketing connects marketers to their leads by allowing marketers to track their every step through their sales funnel. Additionally, marketers can see not only what channels are working but how their working and how well their websites are being leveraged to generate sales leads.

Sales Qualified Leads 59

Sales Qualified Leads Leads Lead Marketing Qualified Leads 59

Engagio

JULY 6, 2023

By focusing on intent-based advertising, you can improve your targeting and drive more qualified leads. Warm-Up Accounts Before Email Blasts Email marketing can be a highly effective way to nurture leads and drive conversions. Then, you can create targeted ads that speak directly to their needs and interests.

ROI 71

ROI Ads Allocation DemandBase 71

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. The more you can humanize your lead follow-up the better. Serve them.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Martech

JANUARY 2, 2024

This task should always be led by marketers and never outsourced to external agencies (agencies can help execute it but should not lead it). Are there redundancies amongst the platforms in the martech stack (Example: Two platforms are being used to send email marketing blasts)? Properly format campaign naming and UTM tagging.

Ideal Customer Profiles 111

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 111

SalesIntel

AUGUST 11, 2023

As a marketing leader, your success hinges on your ability to generate qualified leads that are both engaged and converting into loyal customers. Here are five indispensable tips to help you achieve your lead-generation goals. Craft Compelling and Educational Content Content is still king.

Sales Qualified Leads 40

Sales Qualified Leads High Quality Lead Allocation Lead Scoring 40

Salesforce Marketing Cloud

JULY 19, 2022

During the week, you’ll also hear from global companies using Customer 360 to transform their businesses, and hundreds of speakers leading the way in philanthropy, sustainability, equality, reskilling, and digital transformation. Learn, connect, get inspired, and have a blast. Dreamforce — Go big and come home. Register.

Co-Registration 98

Co-Registration Blast Campaigns Digital Transformation Budget Programs 98

Outgrow

JANUARY 11, 2021

20 Best Lead Generation Tools You Need to Try Out in 2021. Is the drying pipeline of leads giving you stress and anxiety attacks? According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. They use some of the best lead generation tools to mine a stream of qualified leads.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94