Marketing Insider Group

AUGUST 25, 2020

Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. Automatic reminders to follow up, scheduling software so customers can meet with you at a time that suits both parties, customer information at your fingertips – all are yours with leading-edge sales automation programs.

Automation 271

Automation Sales Qualified Leads Lead Scoring Lead Ranking 271

Unbounce

NOVEMBER 21, 2021

Time to pat yourself on the back and let the leads come in, right? You might think lead generation stops at email signup. But you’ve gotta think about nurturing those leads early on: Guiding them to the conversion you want—like a purchase or subscription. What Does Lead Generation Look Like in Email Marketing?

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. Mountain Dew, “Having a Blast.” Image: Influential Market Intelligence. Disney+, “Well Said.” NYX Cosmetics, “Duck Plump.” CeraVe, “Michael CeraVe.” Verizon, “Beyonce.”

Digital Asset Management 118

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 118

LeanData

FEBRUARY 16, 2023

So given the success that LeanData saw in 2022, contrasted with the challenges of today’s recessionary market conditions, I conscientiously crafted my message for our Revenue Kickoff meetings last month. When a mediocre seller is assigned a lead, they may take a quick look at the company website, but they won’t research any deeper.

Blast Campaigns 52

Blast Campaigns Terms and Conditions Training Consulting 52

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Broaden the show’s marketing reach. If you have a robust email list, consider sending an email blast with a link to the episode.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Launch Marketing

JULY 21, 2021

B2B marketing can sometimes have the reputation of being impersonal, especially with the widespread usage of mass email blasts, generic copy and uninspired media usage. In reality, B2B marketing can be as personal as the best B2C marketing. B2B Marketing Personalization. Today, personalization is data-driven.

Lead Generation 118

Lead Generation Personalization B2B Marketing Generation 118

markempa

JUNE 13, 2017

So, who should own B2B lead generation: sales, marketing or both? Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. Companies don’t typically call what salespeople do “lead generation” or “demand generation.” Let me explain.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

ViewPoint

MAY 16, 2017

When it comes time to exploring how you can increase lead generation ROI, that is, produce better leads more cost effectively, move "technology" to the bottom your to-do list. So start by engineering your processes to focus on lead quality not quantity. That is, by not using a cost-per-lead metric.)

Sales Leads 202

Sales Leads Process Top of Funnel Lead Scoring 202

BOP Design

MARCH 30, 2021

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. In the first post of our four-part series on email marketing, we take a look at best practices for using B2B email marketing for lead nurturing. 73% of successful content marketers nurture subscribers, audiences, or leads.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

Lead Liaison

JANUARY 3, 2023

5 ways to increase lead capture adoption at events. With in-person and hybrid events coming back in full force, it’s time to think in-person lead capture again. These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. Who should booth staff be scanning?

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Contently

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Nurturing leads to a sale.

Template 129

Template Email Marketing Blast Campaigns Planning 129

SmartBug Media

JULY 25, 2022

Your lead numbers are low, and you’re running out of time. It’s nearly the end of the month or quarter, you view your marketing dashboard to check on your metrics, and you see that your lead numbers are not hitting the mark. Lead numbers can be impacted by a number of factors that are out of our control as marketers.

Lead Gen 98

Lead Gen Lead Scoring Lead Ranking Leads 98

Marketing Insider Group

JUNE 21, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting.

Business Blogging 206

Business Blogging B2B Sales Tips Blast Campaigns 206

KoMarketing Associates

JUNE 3, 2020

B2B marketers should see this as a huge social media advertising opportunity. In this post, we will discuss the 5 ways Conversation Ads will allow B2B marketers to further drive quality engagements with their target audience. Conversation Ads are only as powerful as the audience marketers are targeting. Utilize Lead Gen Forms.

Paid Search Agency 159

Paid Search Agency Linkedin B2B Marketing Conversion 159

Markempa

FEBRUARY 28, 2024

Just returned from a industry summit, and it was a blast. Yet, it highlighted a persistent challenge: the critical need for teamwork in sales and marketing teamwork. The familiar narrative of misaligned marketing and sales teams swapping complaints is all too common, and frankly, it’s a narrative we need to change.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Blast Campaigns Effectiveness 59

SendX

JULY 13, 2021

So, you better know how tough the competition is to stay ahead in the digital world and lead with the highest rate of subscribers. Also, you must invest time in crafting the best marketing strategy that suits your business needs. For instance, on gaining a new lead or subscriber, welcome them with an appreciation mail within a day.

Email Marketing 195

Email Marketing Marketing Strategy Marketing & Strategy Tips 195

Directive Agency

JULY 7, 2017

These days B2B marketers have to choose from a seemingly endless selection of different campaign options. There’s the usual assortment of digital marketing tactics to choose from, such as SEO, PPC, and Content. What exactly is the point of telling a comprehensive brand story across your different digital marketing campaigns?

Blast Campaigns 40

Blast Campaigns Email Marketing B2B Marketing Examples 40

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. Leaders are looking beyond engagement numbers and qualified leads. The Basics of Marketing Metrics.

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

SendX

NOVEMBER 4, 2020

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. Email marketing generates $42 for every $1 you spend on your email campaign.

Work Management 284

Work Management Marketing Management Email Marketing Planning 284

SendX

JULY 12, 2021

So, you better know how tough the competition is to stay ahead in the digital world and lead with the highest rate of subscribers. Also, you must invest time in crafting the best marketing strategy that suits your business needs. Email personalizations have always been synonymous with the success of email marketing campaigns.

Email Marketing 195

Email Marketing Marketing Strategy Marketing & Strategy Tips 195

ANNUITAS

OCTOBER 15, 2020

For decades vanity metrics have been the guiding light for measuring marketing success – largely because the capabilities didn’t exist to measure closed-loop KPIs. As a result, marketing has become thought of as a cost-center with very little measurable output. Here are five vanity metrics your marketing team needs to be wary of. .

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

B2B Marketing Exchange

JANUARY 4, 2023

Co-hosts Klaudia Tirico and Kelly Lindenau are kicking off the new year with a welcome blast from the #B2BSMX past! If you like what you hear, you’ll LOVE what we have in store for the 2023 B2B Marketing Exchange event in February! Plus, Cosby shared insights into how a successful ABM strategy generated $5.7

Lead Gen 52

Lead Gen Blast Campaigns Leads Lead 52

Rev

JUNE 21, 2023

But you’re not wrong for thinking that the goals of lead generation and sales prospecting sound similar. While both strategies aim to generate new customers, lead generation focuses on generating large volumes of leads, while sales prospecting focuses on targeting and converting specific, high-quality prospects.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

SWZD

OCTOBER 11, 2017

Webinars are a highly popular component of the digital marketing toolbox, but harnessing the rich customer data they yield is still a missed opportunity. Webinars are a valuable means for sales and marketing teams to engage a motivated audience of potential customers. ask Mark Bornstein, vice president for content marketing at ON24.

Blast Campaigns 63

Blast Campaigns Webinar Metrics CRM Ideal Customer Profiles 63

Martech

JANUARY 2, 2024

There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. We have already seen how marketers can leverage conversion data in top-of-funnel activities.

Ideal Customer Profiles 104

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 104

seo.co

OCTOBER 20, 2021

Email marketing is alive and well. In fact, 59 percent of B2B marketers assert that email marketing is the most effective medium for generating revenue available. How Email Marketing Contributes to SEO. Email marketing is alive and well, despite its increasing difficulty. Email Marketing as Content Promotion.

Email Marketing 105

Email Marketing SEO Blast Campaigns Planning 105

Ontraport

JANUARY 21, 2021

Your leads opted in…now what? Getting new leads only to watch them slip through your fingers is one of the most frustrating parts of marketing. Many marketers solve this by segmenting their list and sending targeted messages, but that’s often a big project. Everyone struggles with getting ghosted by leads.

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

Optinmonster

DECEMBER 22, 2022

Ready to start or improve your email lead generation strategy? Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. What Is Email Lead Generation?

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

ClearVoice

JUNE 29, 2022

Your content marketing strategy might be bringing traffic to your website, but is it bringing you quality leads? In this article, we’re going to share insider secrets about using gated content to generate leads for your business. And not just any leads, but qualified leads. What are the benefits of gated content?

Lead Ranking 94

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 94

KoMarketing Associates

MARCH 10, 2021

Are you still doing Twitter B2B marketing like it’s 2018? But Twitter is still a core part of most B2B social media marketing strategies. 82% of B2B content marketers use it according to recent research from The Content Marketing Institute. Twitter for lead generation. It’s an easy mistake to make.

Twitter 295

Twitter B2B Marketing B2B Paid Search Agency 295

Prospectr

FEBRUARY 28, 2017

Customer stories, also called “success stories” or the more mundane “case studies,” have amazing lead generation power. In fact, written right, they can bypass nearly the entire sales cycle and literally almost close your leads for. Personalization in Email Lead Nurturing. Yes, You Can Heat Up Your Leads.

Tactics 164

Tactics Lead Scoring Lead Ranking Autoresponders 164

FunnelEnvy

APRIL 1, 2024

The rise of inbound marketing focused on attracting potential customers through valuable content and building trust, perfectly complements the SaaS model. Strength in Demand for SaaS Products and Services Even as economic uncertainty still hovers on the horizon, recent surveys point to resiliency in the SaaS products and services market.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

ViewPoint

APRIL 6, 2017

Based on my experience over the past almost 30-years it seems that everyone has been burned by outsourced lead generation. The main reason for these failures is that there is a LOT of mediocrity in the lead generation industry, which is why some say outbound is supposedly “dead.” There is no strategy in their market approach.

Lead Generation 192

Lead Generation B2B Sales Sales Qualified Leads Sales Leads 192

ANNUITAS

MAY 10, 2023

ANNUITAS has presented a series of posts outlining both ‘why’ and ‘how’ organizations can evolve their go-to-market approach to adopt what we refer to as a Converged Growth model. This approach has similar implications for our Go-to-market (GTM) Technology stack.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Lead Ranking Marketing Automation Services 130

ANNUITAS

MARCH 8, 2023

The CMO Council recently found that only 12% of marketers believe they have content marketing engines that are strategically programmed to target the right audiences with relevant and persuasive content to engage across channels and perpetually. Random Act #2: More Leads; ANY Leads! But this rarely has the desired effect.

Lead Ranking 130

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 130

Martech

NOVEMBER 20, 2023

The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. That’s what we’re aiming for in B2B marketing. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be.

Email Marketing 118

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 118