Customer Experience Matrix

JULY 17, 2009

This is a much narrower scope than conventional demand generation systems: no email blasts, no landing pages (although the system does generate online forms), no content management, no lead scoring, and limited CRM integration. Tags: demand generation marketing automation lead management cross-channel marketing.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

JULY 21, 2009

The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Automated synchronization is available for Salesforce.com using their standard APIs.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Lead Liaison

OCTOBER 10, 2017

If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. Lead Management Automation™ powered by Lead Liaison is the perfect complement to your CRM.

Contact Marketing 50

Contact Marketing Marketing Prospects Lead Liaison Marketing Automation Services 50

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. They’re approaching LinkedIn like an email blast campaign, and this is not what the network is about – Susan Tatum.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Ranking Lead Scoring 84

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Lead Liaison

MAY 1, 2018

Middle of the Funnel: Lead Management Automation (LMA)™. Task Management: OneFocus™ , Trello , Google. Gone are the days of batching and blasting emails. Middle of the Funnel : Lead Management Automation (LMA)™. Here it is: Top of the Funnel: Rhythms™ , Lead411 , ZoomInfo. CRM: OneFocus™. CRM : OneFocus™ ™.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Lead Liaison

MAY 1, 2018

Middle of the Funnel: Lead Management Automation (LMA)™. Task Management: OneFocus™ , Trello , Google. Gone are the days of batching and blasting emails. Middle of the Funnel : Lead Management Automation (LMA)™. Here it is: Top of the Funnel: Rhythms™ , Lead411 , ZoomInfo. CRM: OneFocus™. CRM : OneFocus™ ™.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48