Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Direct Communication.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Ranking Lead Scoring 130

Oktopost

JULY 2, 2020

Phone call, email, LinkedIn? Why, then, are we still focused on email blasts? With so much information at our fingertips, why not use it to spark interactive social relationships and gain insight from customers? When you are trying to reach a potential new customer, how do you do it?

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

Contently

FEBRUARY 9, 2021

Sure, they send campaign blasts to their database, but they’re not developing a consistent newsletter with a clear value prop. Over at my LinkedIn newsletter , it’s the art and science of storytelling. It provides unique information and perspective that your audience can’t get anywhere else.

Newsletter 217

Newsletter Lead Ranking Lead Scoring Ad Building 217

Zoominfo

JULY 4, 2018

Share informational content and interact with each prospect’s posts. Look over their profile and collect relevant information. They set up their profiles, blast out a few messages, and then log off. Social Selling: The B2B LinkedIn Strategy. Alternative: Research prospects before you contact them.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Writing on the Web

NOVEMBER 3, 2010

Because she does more than just “present information.” Share this on LinkedIn. Third, and probably most important as her role as a business coach, Suzanne is truly invested in her clients’ success. How do I know? Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

SmartBug Media

FEBRUARY 25, 2022

Gone are the days of stagnant sales scripts and generic email blasts. We utilize the HubSpot customer relationship management (CRM) platform, but many CRMs will have similar information that you can use to personalize your sales messages. For example, check out their LinkedIn profile. Basics of Personalization for Sales.

Personalization 98

Personalization Top of Funnel Effectiveness Work Management 98

Zoominfo

FEBRUARY 19, 2018

We put together the following list of social selling statistics in hopes that sales reps everywhere would take this information and apply it to their current social selling practices. B2B Social Selling with LinkedIn. 98% of sales reps with more than 5,000 LinkedIn connections meet or surpass their quota ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Zoominfo

DECEMBER 23, 2021

“Our customers—recruiters and talent acquisition professionals—have found real success using data and proactive outreach methods on LinkedIn,” says Henry Schuck, CEO at ZoomInfo. Blasting out the same message to a variety of candidates and hoping for someone to bite is not the most strategic way of recruiting,” Geifman says.

Top of Funnel 130

Top of Funnel Marketing AI Optimization Digital Marketing Funnels 130

markempa

JUNE 13, 2017

And they leverage their social network via LinkedIn and Twitter, and monitor news feeds about key accounts. To get a broader perspective, I asked the 19,734 members of my B2B Lead Roundtable LinkedIn Group about this topic , and I got some great input from other marketing and sales leaders. They network. They get referrals.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

Litmus

OCTOBER 15, 2021

Follow Lyla on LinkedIn. We have to do so much work to make sure you’re not getting too much in your inbox, but sending too little can sometimes lead to audiences missing information. I think we’ve all had to talk leaders out of an “email blast.”. Lyla Rozelle. Senior Growth Manager, Appcues. See the full Litmus Live agenda.).

Practices 86

Practices Best Practices Blast Campaigns Privacy 86

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

There are various sales prospecting techniques, from making calls to sending direct mail, attending networking events, and connecting on social platforms like LinkedIn. When it comes to sourcing prospects online, LinkedIn is the biggest game in town,” says Stephanie Svanfeldt, a strategic account executive at Salesforce. Still no luck?

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

FunnelEnvy

MARCH 18, 2024

Craft Targeted Messaging Imagine sending generic email marketing blasts that land flat with your audience. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. The sales team is a critical source of high-quality information about your ideal client profile.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

SalesIntel

OCTOBER 27, 2022

As the self-directed consumer is flooded with information, you need new, inventive tactics to cut through the clutter and reach out to potential customers. Marketers must focus on discovering and creating connections with their prospects, leads, and customers than depending on mass marketing and email blasts to attract customers.

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Leads 52

Oktopost

APRIL 8, 2021

Simply put, blasting out the same exact message across all networks, while it might be the easy way out, will not produce the same results. While there may be some crossover, ultimately the reason someone is following you on LinkedIn may not be the same reason they are following you on Twitter.

Social Media 103

Social Media Practices Media Best Practices 103

Buffer

DECEMBER 6, 2021

When you hear that social media can be valuable for hiring, you may think, “Sure, I’ve browsed LinkedIn for potential employees before.” Think About Where Your Ideal Candidates Hang Out Smart social recruiting isn’t about blasting all of your social channels with your job openings until you fill them.

Social Media 85

Social Media Media Business Blast Campaigns 85

Rev

JUNE 21, 2023

Sales prospecting is typically performed by sales teams who use various techniques such as cold calling, cold emailing or social media outreach on platforms like LinkedIn. For example, some lead generation strategies may attract many unqualified leads, such as unsolicited email blasts.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Brandpoint

MAY 26, 2022

Using video to meet the need for high-quality content production can help boost your brand’s awareness, show off company culture and create informative content to help sell your products. Videos are awesome pieces of content that help you inform and connect with your audience in an engaging, creative and entertaining way.

Paid Search Agency 62

Paid Search Agency Video Marketing Companies Planning 62

Webbiquity

OCTOBER 29, 2019

Email marketing software makes it easy to segment your customer list—based on which product(s) they own, geography, industry segment, or other factors—so that you can not only stay in touch with them, but consistently send them relevant information. Social media integration. Final thoughts.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Lake One

APRIL 18, 2023

The same report suggests that while the number of apps and devices to help “connect” us grew, it also reduced the time spent consuming information, stressing us out and leading to digital fatigue. When we use terms like “email blast,” we’re not valuing anyone. Who wouldn’t?

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

BenchmarkONE

NOVEMBER 4, 2021

Without the correct integration, your tools won’t be able to effectively make use of your databases, and you won’t be able to create personalized experiences based on the valuable information those databases contain. Rather than batch blasting your email campaigns , curate smaller mailing lists and tailor your messaging to each one. .

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Outgrow

JANUARY 11, 2021

Lead generation is the process of initiating and capturing consumer interest in any product or service and nurturing them till they willingly share their contact information or lead. Instead, try embedding interactive content on your website to keep your audience engaged and lure them to give up their contact information.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

PureB2B

SEPTEMBER 10, 2019

Research shows that buyers want content and not necessarily the same types of content with which they’ve historically been blasted. Do they need more product information or would best practice guidance better benefit them? Looking at competitors’ customer pages could also provide a snapshot of who to target with content.

Case Studies 62

Case Studies Social Networks Blast Campaigns Network Marketing 62

Mereo

JANUARY 18, 2023

Today’s average buying committee has at least six voices — with often upwards of as many as 10 — each armed with four to five pieces of independently gathered information to deconflict with the others. In a LinkedIn survey , 58% of B2B buyers ranked “trustworthy” as one of the most important traits a salesperson could possess.

B2B 41

B2B Lead Ranking Lead Scoring Case Studies 41

KoMarketing Associates

FEBRUARY 11, 2016

They can be used in a variety of different ways (some of which we’ll go into below), but the main purpose should be to inform your clients. If you don’t write your own content (or it’s not up for the spotlight of being featured in a regular client email blast), you can still share content through a curated newsletter.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

Heinz Marketing

JANUARY 14, 2022

Some channels will work better at scale than others, but that one enterprise buyer you are targeting might be in a niche channel and not see your carefully written social blasts. What is the key to conducting research to inform a strategy that needs to scale, but also needs to reach people at an individual level?

Research 104

Research Enterprise Management Tips Work Management 104

6sense

JANUARY 3, 2022

6sense CMO Latané Conant recently shared this information at our annual Breakthrough customer conference.). Consideration stage: Here, we auto-adjusted stage-based display ads; we added LinkedIn to social ads; and we expanded persona-based nurture emails for new contacts via Marketo. 6sense’s Recent Personalized Campaign.

Buyer's Journey 62

Buyer's Journey Personalization ABM Account Based Marketing 62

Outbound Engine

DECEMBER 21, 2020

You can blast out 10 Facebook posts every day and retweet all night long, but there are ways you can connect with your current and potential clients better by doing less. Focus on posting interesting , timely information that encourages your audience to interact with you or share your content. Not sure how to find someone?

Business 98

Business Small Business Marketing Blast Campaigns Paper 98

Martech

MARCH 25, 2022

If I’m buying vegan products, don’t blast me about pork chops. Tell me you want this information so you can tailor your emails to my interests. Post it on your LinkedIn profile (the icon is just to the left, right above the Twitter birdie). Sending me the wrong stuff. And then adhere to my wishes.

Intent Signal 124

Intent Signal Opt-out Opt-in CAN-SPAM 124

Outbound Engine

DECEMBER 19, 2018

You can blast out 10 Facebook posts every day and retweet all night long, but there are ways you can connect with your current and potential clients better by doing less. Instead, focus on posting interesting , timely information that encourages your audience to interact with you or share your content. Communicate Better. Think Ahead.

Business 107

Business Small Business Marketing Blast Campaigns Planning 107

Lake One

JUNE 6, 2023

The same report suggests that while the number of apps and devices to help “connect” us grew, it also reduced the time spent consuming information, stressing us out and leading to digital fatigue. When we use terms like “email blast,” we’re not valuing anyone. Who wouldn’t?

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

nDash

JULY 30, 2020

The information in it is probably valuable. And you’d blast that link out across as many channels as possible. B2B Content Promotion on LinkedIn. It’s important for your company to have a presence on LinkedIn. But B2B content promotion on LinkedIn isn’t really about company pages. The first one, right?

Paid Content 52

Paid Content Promotion B2B Content 52

PureB2B

SEPTEMBER 10, 2019

Research shows that buyers want content and not necessarily the same types of content with which they’ve historically been blasted. Do they need more product information or would best practice guidance better benefit them? Looking at competitors’ customer pages could also provide a snapshot of who to target with content.

Case Studies 59

Case Studies Social Networks Blast Campaigns Network Marketing 59

KoMarketing Associates

JUNE 3, 2020

Over the last few years, LinkedIn has been developing ads that directly talk with users within their messaging platform, InMail. In March 2020, LinkedIn launched a pubic beta for “ Conversation Ads ”, which further expanded and improved upon how advertisers can talk to users in InMail. Target LinkedIn Matched Audiences.

Paid Search Agency 159

Paid Search Agency Linkedin B2B Marketing Conversion 159

Valasys

APRIL 11, 2023

This information will help guide the direction of any changes made during the redesign process. Announce via social media channels like Facebook, Twitter, Instagram, and LinkedIn – don’t forget to include links back into your site so readers can easily navigate from these platforms back onto yours!

Paid Content 52

Paid Content Marketing Websites Mobile Advertising Ideal Customer Profiles 52

Leadspace

DECEMBER 9, 2019

Marketing’s traditional approach has been to blast various types of media (snail mail, advertisements, email) to unsuspecting strangers we think we know something about and wait to see what happens. One of the most practical ways to make use of personalized 1:1 video is through B2B social selling done via LinkedIn messaging.

Trends 62

Trends Lead Ranking B2B Lead Scoring 62

Hubspot

JANUARY 31, 2018

I’ve been selling for over 30 years, and it’s been a blast. You have to ask pertinent questions that pull out relevant information and make 100% sure you understand your prospect’s situation before you begin making any sort of recommendation. As a sales professional, the information you need to be successful is always changing.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

Optinmonster

DECEMBER 22, 2022

Email lead generation is collecting contact information from leads, or potential customers who are interested in your product or service. Choose readable fonts and use formatting like bold, underline, or color to draw the eye to the most important information. What Is Email Lead Generation? Let’s get started! Personalization.

Lead Generation 89

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 89