Convince & Convert

AUGUST 5, 2016

Here today is strategist Mary Nice, and she’s brought a treasure trove of Facebook advertising advice with her. As a strategist at Convince & Convert, Mary is keenly aware of how many brands get Facebook wrong. Curious how else your Facebook ads could perform better? Watch the video for more actionable tips from Mary!

Facebook 101

Facebook Paid Search Agency Ads Advertising Funnels 101

Writing on the Web

NOVEMBER 3, 2010

Share this on Facebook. I am proud to be an affiliate of Suzanne’s and highly endorse this program.). Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

KoMarketing Associates

DECEMBER 27, 2017

15 Audiences You Should Be Targeting with B2B Facebook Ads. Five Crucial Tips for a Successful Boost Post on Facebook. How to Blast Away the Top 15 Conversion Roadblocks on Your Website via Quicksprout. Always feel free to reach out through Twitter , LinkedIn , Facebook , and Instagram with your comments and suggestions as well.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Marketing Insider Group

AUGUST 25, 2020

Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. She’s posted photos and links to these accessories on her Instagram and Facebook profiles. That’s just the tip of the iceberg. And yes, it’s pink.

Automation 270

Automation Sales Qualified Leads Lead Scoring Lead Ranking 270

Champion Communications

MAY 16, 2023

Journalists’ use of LinkedIn has increased by 8% and TikTok 5% – meanwhile, the use of Facebook has fallen by 5%. Not only this, but pitching should be more considered with less of the loud-mega-blasting of press releases. This controversy may coincide with 50% of journalists considering leaving Twitter.

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62

Marketing Insider Group

OCTOBER 23, 2019

Thoughtless email blasts may technically invite you to reach out, but their impersonal nature tells another story. If someone suggests a useful product update to customer success, ask to feature him on your Facebook or Twitter. To shape up your customer success program: 1. Make outreach more personal. Conduct EQ training. .

Blast Campaigns 186

Blast Campaigns Outreach Training Social Media 186

BOP Design

MARCH 22, 2021

Takeaways: Don’t simply schedule email blasts based on your marketing schedule. Yes, “Delete Facebook” was a big trend recently. Consider email marketing a long-term strategy to create and build a relationship with prospects and clients. Create thoughtful, targeted emails that compel recipients to open, read, and connect.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Content Standard

DECEMBER 22, 2016

For months, your Facebook marketing strategy has been lagging—ignored and set aside—other marketing initiatives taking priority, your current strategy half-baked. These five overlooked features will breathe life into your 2017 Facebook marketing. Facebook Live. When Facebook Live was first announced, I was admittedly skeptical.

Facebook 40

Facebook Features Marketing & Strategy Marketing Strategy 40

Oktopost

JULY 2, 2020

Why, then, are we still focused on email blasts? With half of the world’s population active on social media, staying ahead of the curve means actively engaging with customers and prospects across LinkedIn, Facebook, Twitter and even Instagram. And how can social media transform the customer experience?

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

Content Marketing Institute

FEBRUARY 5, 2018

Use Facebook Live. It’s no secret reaching people with content (organically) on Facebook is tough. Reaching people with #content organically on @Facebook is almost futile, says @Nansida. Well, one of the most underused forms of content promotion on Facebook is live video. Create static Facebook videos.

Social Media 167

Social Media Promotion Media Content 167

Zoominfo

FEBRUARY 19, 2018

B2B Social Selling with Facebook. 81% of people find unsolicited Facebook messages from salespeople creepy, and 78% are turned off by friend requests from sales reps ( source ). The reach of 135 employees engaged in employer advocacy is larger than that of a company page with one million Facebook followers, likes or fans ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Sharpspring

JULY 12, 2021

For instance, Facebook community management requires a different set of skills from Twitter community management. You still need to understand that each platform will require a unique touch when it comes to community management; Twitter, Facebook, LinkedIn, Pinterest, and Instagram all have unique best practices and user expectations.

Social Media 97

Social Media Communities Work Management Tips 97

Biznology

OCTOBER 23, 2017

Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. We are blasted with billions of ads a year and world ad spending is over $600 billion per year. It may outperform Google and Facebook in advertising and content, producing ad revenues.

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

SnapApp

JULY 13, 2011

Your Facebook Page is humming with updates, news, and posts. There are a few simple, but effective ways to increase the number of your Facebook fans. Like-gating" is a popular method that many prominent Facebook fan pages employ. Include a Call to Action to Like your Facebook page in your email blasts.

Facebook 48

Facebook Word of Mouth Blast Campaigns Customer Satisfaction 48

Convince & Convert

APRIL 6, 2015

But push messaging isn’t just about blasting your users with worthless content. Segment, Don’t Blast Does everyone need to know that your pink blouses are on sale? Continue the conversation on our Facebook or Google+ pages. What’s more, research by Localytics shows that when users enable push, app engagement is 88% higher.

Tips 160

Tips Blast Campaigns Mobile Marketing Ad Frequency 160

ClearVoice

AUGUST 14, 2023

AERO’s third and fourth email blasts contained links to promotion details. They built an effective social media marketing campaign by creating social media content for both Facebook and YouTube. It also connected almost 5% of the local community to the bank via Facebook. Track clicks from recipients.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Hubspot

DECEMBER 14, 2020

This was the first time standard feed-based posts or Story images could be linked to a brand's Facebook product catalog. But this summer, with the launch of Facebook Shops , Instagram Checkout, and Instagram Live Shopping, many of the friction points between discovering products on Instagram and buying them have been eliminated.

Tools 101

Tools Planning eCommerce Paid Search Agency 101

Buffer

DECEMBER 6, 2021

Think About Where Your Ideal Candidates Hang Out Smart social recruiting isn’t about blasting all of your social channels with your job openings until you fill them. Read on to learn how both small businesses and growing ones can create a strategy for hiring the best talent via social media.

Social Media 85

Social Media Media Business Blast Campaigns 85

Heinz Marketing

MARCH 23, 2022

Working at Heinz Marketing has been a blast. Don’t waste your time posting on each platform (Facebook, LinkedIn, Twitter, etc.) Cameron Katoozi , Marketing Consultant at Heinz Marketing. It’s almost been one full year here, and I have learned so much as I have adapted to a virtual workstyle. one by one.

Work Management 96

Work Management Tools Deliverability Social Media 96

Adobe Experience Cloud Blog

OCTOBER 30, 2018

For example, pay-per-click (PPC) ads incur a cost each time your ad is clicked by a user, while Facebook uses scheduled blast posts. Within Facebook and Twitter, you can adjust for your posts to target the following criteria: gender, relationship, status, education level, age, location, language, interests, and post end date.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Atomic Reach

FEBRUARY 12, 2019

He is a one-stop-shop guru on the utilization of Facebook Ads and messaging for marketing optimization. Kim is the CEO of MobileMonkey , a platform that helps companies engage with customers using Facebook Messenger. Facebook Messenger marketing is more engaging than email with 4-20x better open rates and click-through rates.

First-Mover Advantage 80

First-Mover Advantage Click Rate Open Rate Blast Campaigns 80

markempa

SEPTEMBER 20, 2016

By then I had my own marketing company and at first, I spent a lot of time explaining to my clients – who were all B2B companies – why they didn’t need to run out and get a Facebook page. I had studied it and couldn’t see a way that Facebook could contribute to a complex B2B buying decision.

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

DAGMAR Marketing

JANUARY 5, 2022

The campaign source identifies the source of your traffic, such as Facebook, a newsletter, Google My Business page, etc. You should be aware that UTM codes are case-sensitive —if you use abc on one campaign link (say on Facebook) and accidentally use ABC (on Twitter), these will show up as separate campaigns in your Analytics.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Customer Experience Matrix

JUNE 7, 2017

Pega founder and CEO Alan Trefler opened with a blast of criticism of other companies’ over-hyping of AI but wasn’t shy about promoting his own company’s “real” AI achievements. In fact, while conference materials included a press release announcing a new Paid Media solution, I don’t recall it being mentioned on the main stage.**

Marketing AI 120

Marketing AI Marketing Management Conference Press 120

Oktopost

APRIL 8, 2021

Simply put, blasting out the same exact message across all networks, while it might be the easy way out, will not produce the same results. No two networks are the same.

Social Media 103

Social Media Practices Media Best Practices 103

KoMarketing Associates

JULY 7, 2015

Email Blasts / Newsletters. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Custom Social Media Graphics.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

PureB2B

MAY 13, 2021

Social media is no longer limited to Facebook, Twitter, and Instagram; they are also not just about posts anymore. These platforms are not only to blast information and sell but use tools to gain feedback, interact, and showcase all aspects of your brand in ways that matter to people. Social Media Campaigns.

Trends 90

Trends Campaigns Planning Paid Search Agency 90

Webbiquity

OCTOBER 29, 2019

Newer tools also come with the feature that allows you to integrate your Facebook , LinkedIn, and Twitter pages with email marketing software in order to expand your reach. In addition, your CRM software can provide context to your mailing lists such as demographics, purchase history, and previous engagement. Social media integration.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Sharpspring

JANUARY 6, 2020

For instance, Facebook community management requires a different set of skills from Twitter community management. You still need to understand that each platform will require a unique touch when it comes to community management; Twitter, Facebook, LinkedIn, Pinterest, and Instagram all have unique best practices and user expectations.

Social Media 73

Social Media Communities Work Management Tips 73

Sharpspring

JULY 10, 2021

For instance, Facebook community management requires a different set of skills from Twitter community management. You still need to understand that each platform will require a unique touch when it comes to community management; Twitter, Facebook, LinkedIn, Pinterest, and Instagram all have unique best practices and user expectations.

Social Media 52

Social Media Communities Work Management Tips 52

Directive Agency

APRIL 19, 2017

But, somewhere along the line, “content promotion” as a strategy was replaced by Twitter blasts and one-off paid social promos. If you want to create a set audience for your social profiles that you can blast with a new blog post once a month, go ahead. There are plenty of leads left untouched from a one-off Twitter blast.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Biznology

OCTOBER 31, 2017

Every time I follow up—generally two weeks after I send my initial email blast —Contactually does some historical spywork on each and every contact, trying to see when they’ve historically responded to email in the past. Ask Dan Krueger, Managing Partner over at Gerris Corp. What is Contactually to Me?

CMS Development 112

CMS Development Blast Campaigns Marketing Automation Services Linkedin 112

Biznology

JANUARY 15, 2013

And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. Google+, Facebook, and LinkedIn tolerate duplicate posts badly because of their algorithms.

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Hubspot

JANUARY 29, 2024

A solid mass email blast is going to generate the highest volume of productive responses — prospects don't care whether or not your email went to a billion other people. “You want to cast as wide a net as possible — prioritize volume over personalization when communicating with prospects.”

Blast Campaigns 54

Blast Campaigns Impressions Custom Publishing Software 54

Biznology

DECEMBER 7, 2016

Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats. Avoid mass-blasting the same blog article, discussion title, and description to ALL of your groups. Steer clear of social scheduling tools and post discussions manually.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Content Standard

JULY 2, 2019

Chances are they’ll want to stay in the know through your email blasts—they just need to know that you have one. For starters, run a lead generation ad on Facebook to build your email list through integration with Zapier , honing in on your current social media followers. Photo attribution: John Schnobrich on Unsplash.

Social Media 98

Social Media Email Marketing Social Marketing Paid Search Agency 98

Anyword

JANUARY 12, 2022

It’s not realistic to put a long paragraph at the top of an email blast and expect conversions. Whether you need copy for a Facebook ad or an entire landing page , Anyword’s powerful AI can generate text for every major channel and platform. You should also use shorter copy when the platform or medium you’re dealing with requires it.

Copywriting 97

Copywriting Best Practices Advertorials Paid Search Agency 97