markempa

MARCH 10, 2014

Tweet Getting the right content to the right people continues to be a challenge in B2B marketing according to Byron O’Dell, Senior Director of Demand Management, IHS, who recently spoke at MarketingSherpa Email Summit 2014. Define your primary prospect personas. Never build personas in a vacuum.

Email Marketing 120

Email Marketing Ideal Customer Profiles Ad Building Blast Campaigns 120

The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. The Changing Role of Email.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. The days of batch and blast emails are long gone. That’s why email list segmentation is the key to successful email marketing. What is Email List Segmentation?

Segmentation 130

Segmentation Marketing Automation Services Enterprise Management Work Management 130

Zoominfo

JANUARY 31, 2018

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. But, that’s only if you do it correctly.

Segmentation 124

Segmentation Email Marketing Marketing Automation Services Enterprise Management 124

Sharpspring

JULY 31, 2017

You’re hit with a tidal wave of cynicism about advertising, impatience with the sales process, and the impersonal nature of internet purchases. Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty.

Marketing Automation Services 60

Marketing Automation Services Loyalty Marketing Automation Automation 60

Inbox Insight

DECEMBER 1, 2020

Gone are the days of mass email blasts and broad segmentation techniques. In order to do this successfully, data needs to be at the heart of every demand generation campaign. But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

Circle Studio

NOVEMBER 2, 2017

Email marketing remains to be a powerful online marketing tool when properly executed. And while most A/E/C firms are using email marketing to communicate with clients and prospects, many aren’t necessarily seeing results and could use a boost. With email marketing lists, quality is preferred to quantity.

Marketing Automation Services 79

Marketing Automation Services Email Marketing Marketing Management Practices 79

SalesIntel

MARCH 23, 2023

With an AI marketing platform, businesses can quickly understand customer buying behaviors, generate highly accurate insights, and create individualized campaigns with ease. In this article, we’ll explore the role of AI software in ABM and how it can help maximize campaign results. What is account-based marketing?

Marketing AI 52

Marketing AI Account Based Marketing Work Management Marketing Management 52

SnapApp

DECEMBER 20, 2018

When you think about it, trying to do demand generation (or any marketing) without really knowing your audience is kind of like trying to hit a target blindfolded. Think Beyond Personas (B2B customers are B2C customers, too). Don’t get us wrong – personas are an effective way to better understand your audience.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

ClearVoice

DECEMBER 16, 2018

Chatbots and marketing automation tools allow modern marketers to personalize brand messaging, perform outreach, and deliver support to prospects and customers. These automation tools help create efficiencies and increase productivity without the requirement of added headcount or time. Lead Generation. Data Collection.

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

Apollo

MAY 30, 2019

The Apollo Academy | An actionable guide to an effective initial go-to-market strategy in 8.1 Total Addressable Market (TAM), Target Market (TM), Customer Profile (CP) : Creating Focus. Persona Framework: Get to know your groups intimately and turn them into personas. Syllabus – Overview and Guiding Principals.

Ideal Customer Profiles 40

Ideal Customer Profiles Marketing & Strategy Marketing Strategy Effectiveness 40

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. Make sure your email reply has a real person’s name on it.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Engagio

DECEMBER 12, 2019

How many times have you tried to activate direct mail, sales, advertising or other campaigns for people at accounts when certain criteria at the account level is met, but you can’t because you use a traditional lead/contact based platform? Orchestrate leverages two major feature areas: Audience Management and Automations.

Account Based Marketing 62

Account Based Marketing Automation Ideal Customer Profiles Top of Funnel 62

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. I’m just not sure the rest of us are quite there yet.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Sales Engine

JANUARY 25, 2016

How to Dominate Your Market With Content from SalesEngine 1. Most of us understand that the world of marketing has changed—B2B has gone digital. As marketers tried to get the most out of this new digital world they re-discovered the importance of content. So what does this have to do with content marketing?

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Outgrow

APRIL 8, 2020

Autopilot for Marketing Automation. Thanks to technology, you can automate and streamline processes like customer segmentation, email automation , and lead management. Golden Gate Wine, a premier wine importer, switched from shotgun batch and blast marketing. What’s more? -

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

Televerde

AUGUST 29, 2019

If you’ve been in the marketing or sales world for more than a minute, you’ve likely heard the term “account-based marketing” (ABM) on a continuous loop. ABM truly is a strategic approach to reach your target audience and to increase your sales pipeline, and it’s a core component of our strategy here at Televerde.

Account Based Marketing 61

Account Based Marketing Sales Management Tactics Marketing Strategy 61

Sharpspring

JULY 10, 2019

There are many ways to drive business goals using email marketing. But triggered emails are a particularly powerful tool to influence your audiences to act. Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails.

Trigger Marketing 62

Trigger Marketing Paid Search Agency Marketing Agencies 1 Terms and Conditions 62

Hinge Marketing

AUGUST 22, 2014

However, sending vast amounts of emails and phone calls to prospects can actually hinder instead of help. Whether you’re conducting cold calls or sending out an email blast, the worst thing to do is to have a scripted response that is irrelevant to the prospect. A fine line exists between nurturing and going too far.

Lead Nurturing 48

Lead Nurturing Marketing Automation Services Sales Qualified Leads Service 48

Hubspot

DECEMBER 11, 2012

Everyone talks about the endless possibilities of marketing automation and what it can do for your business. But when it comes to reality, what can you really accomplish with marketing automation? 1) Categorize Leads by Persona and Lifecycle Stage on the Fly. Boy, is it your lucky day or what? Here we go!

Marketing Automation Services 28

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 28

Sharpspring

JULY 10, 2019

There are many ways to drive business goals using email marketing. But triggered emails are a particularly powerful tool to influence your audiences to act. Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails.

Trigger Marketing 53

Trigger Marketing Paid Search Agency Marketing Agencies 1 Terms and Conditions 53

Hubspot

JANUARY 7, 2016

Additionally, 54% of sales reps won’t make quota. All this despite record investments in marketing automation and sales enablement tools. Now consider that the top priority among B2B marketers is increasing the number of contacts/leads generated ( Source, State of Inbound 2015 ). Let’s start with some scary stats.

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

Industrial Marketing Today

OCTOBER 2, 2010

email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Hubspot

MARCH 15, 2016

Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. So you are probably wondering…. Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

AUGUST 7, 2014

Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale. This reality of a modern buyer’s behavior has added a layer of complexity to both the strategy and technology we use to guide leads through the sales funnel.

Lead Nurturing 28

Lead Nurturing Sales Qualified Leads Lead Ranking Marketing Qualified Leads 28

Martech Advisor

MARCH 5, 2020

“Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions.” What Is Marketing Automation? Let’s dive in!

Marketing Automation Services 123

Marketing Automation Services Enterprise Management Marketing Automation Work Management 123

Hubspot

JUNE 28, 2016

The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others. 2) "Inbound Marketing is an Internet ‘fad’ that will pass.”. 7) “A website redesign is all that’s needed to increase sales.”.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Hubspot

JULY 17, 2013

Along with the rise of the Millennial, then, comes a change in many people''s buyer persona -- and the time has come to recognize once again that our traditional methods of targeting this persona may not be working. To help illustrate the decline in engagement with physical media, one only needs to look at music sales.

Advertising Agencies 28

Advertising Agencies Tactics PPC CAN-SPAM 28

Sharpspring

JANUARY 30, 2020

When you’re running a small business, it can be hard to dedicate time to functions like setting brand strategy or implementing marketing automation tactics. But neglecting to take the time to effectively market your business can reduce your sales pipeline and make it difficult to acquire new business. Email Drips.

Small Business Marketing 77

Small Business Marketing Marketing Automation Services Marketing Automation Tactics 77

FunnelEnvy

APRIL 1, 2024

Strength in Demand for SaaS Products and Services Even as economic uncertainty still hovers on the horizon, recent surveys point to resiliency in the SaaS products and services market. Growing markets always breed more competition. The number one goal of SaaS demand generation is establishing your brand as a market leader.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Oktopost

JULY 29, 2021

And 75% of marketers use data on lead generation from their periodic reports to demonstrate how their campaigns directly influence the company’s ROI. These leads need to be nurtured along the sales funnel until they become paying customers. The answer is to employ a lead nurturing campaign.

Lead Nurturing 165

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 165

Hubspot

FEBRUARY 3, 2012

Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world. 3… 2… 1… Blast off! 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Adobe Experience Cloud Blog

OCTOBER 30, 2017

Content and social media marketing are excellent means of nurturing leads through the sales funnel, but they have their limitations. There is a way to increase the likelihood that content created for leads will be consumed: email marketing. Target Using an Account-Based Marketing Approach. Email blasts are dead.

Email Marketing 134

Email Marketing B2B Marketing Planning Paid Search Agency 134

6sense

DECEMBER 8, 2021

Account-based marketing (ABM) is a hot topic in the business-to-business (B2B) world and, when executed well, it can help you achieve increased deal sizes, shorter sales cycles and increased pipeline. ABM is really just good marketing. Marketers have been doing this (at least trying to) for nearly half a decade.

Account Based Marketing 62

Account Based Marketing Marketing AI Top of Funnel Ideal Customer Profiles 62

Hinge Marketing

MARCH 21, 2019

For those of you that follow a marketing funnel or waterfall model, lead generation is typically identified as a top of the funnel initiative. The activities, campaigns, and programs are designed to drive sales engagement and opportunities, not just leads, for net new or up-sell/cross-sell deals. on one platform? SmartInsights.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 101