blasts vendor Eloqua Related Topics 
ANNUITAS
JUNE 28, 2012
In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Honest sales pitches. I applaud them for that.
ANNUITAS
JUNE 28, 2012
In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Honest sales pitches. I applaud them for that.
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The Effective Marketer
FEBRUARY 15, 2010
I work for a B2B software company and we do regular email blasts. A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Our open rates average 30%. Is this good? OK, if you insist, here are some links to benchmarks I found online.
DivvyHQ
AUGUST 7, 2018
And many knowingly choose that; they simply don’t do any segmentation or audience persona development and opt for blasting one-size-fits-all content to a big list. Bottom line here…Do some research and engage with platform vendors that look like an initial fit. But you’re not them, are you?
Ambal's Amusings
DECEMBER 17, 2009
Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. and b2b (for example, I get email blasts about cloud computing conferences; I had a cloud computing client a while back, but other than that have no relationship to the industry).
Hubspot
MAY 13, 2013
Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. As John mentions above, the batch-and-blast approach to sending prospects stuff they don''t care about isn''t going to suddenly make things better with automation. This is a good thing!
TrustRadius Marketing
DECEMBER 4, 2019
Email marketing software is designed to send “batch and blast” emails with some segmentation, drip campaign, automation and analysis capabilities. But when we see traditional email marketing vendors like MailChimp offering all-in-one marketing platforms that unite campaigns across multiple channels, it makes you wonder: .
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