Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MAY 26, 2010
An eBook should spawn 3-5 other items that can be used to reach out to potential clients like a couple of blog posts, an email blast, a podcast perhaps and several factoid tweets that can point to your landing page. Trying not to let the eBook or white paper for that matter be the only artifact you create from your efforts. Tweet This!
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