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| | DELICIOUS B2BMARKETING
JULY 31, 2009 [Blasts, Differentiation] B2B Lead Management Market Heats Up
Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Positioning yourselves as “lead management” does not help differentiate what you REALLY do. 2) Email services – Julie Katz at Forrester writes about this group. Successful VPs make this transition in stages and use early successes (sales results aligned to a specific territory, solution, or vertical)-- and much tighter involvement with inside sales -- to show the theory works. Too many with too little differentiation.
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Blasts, Differentiation] B2B Lead Management Market Heats Up