Remove blasts
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In Defense of Unsolicited Email

The Point

In fact, he concludes: “Stop sending batch email blasts. Stop buying lists. I’ll even agree that any type of “spray and pray” advertising – the type that makes no attempt to target the right audience, deliver relevant content, or offer information of value, should be frowned upon if not outlawed completely.

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B2B Lead Management Market Heats Up

Online Marketing Institute

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. They actually have their sales and marketing orgs aligned and working together. Direct marketing lists? Prospect lists? 2) Email services – Julie Katz at Forrester writes about this group.