Remove blasts customer prospect
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The Impact of Strategically Orchestrating the B2B Customer Journey

ANNUITAS

The customer experience is top of mind in nearly every B2B organization, but most are getting it wrong. According to Salesforce research, fewer than half (49%) of marketing leaders believe they provide an experience completely aligned with customer expectations, and customers agree. Understanding the B2B Customer Experience.

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6 Email marketing templates that drive results

Sprout Social

These are all valid ways to keep in touch with customers and prospects. Growing relationships with customers. Improving user experiences using customer feedback from surveys. You’re providing value to customers and prospects. Email blast templates are suitable for several scenarios. Direct mail.

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3 Ways to Make the Most of “The Year of Personalization in B2B Marketing”

Marketing Insider Group

Marketers are using new and different tactics, strategies and technologies to personalize the way they reach their prospects and communicate with customers. Technology platforms are shifting their focus from mass email blasts to personalized communications that acknowledge the declared data given to […].

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How Will New Data Privacy Regulations Affect You?

Navigate the Channel

The European General Data Protection Regulations (GDPR) are set to limit a number of actions that businesses normally take when addressing prospects. The most important of these is the “right to be forgotten,” or the right of the prospect to request that a business delete all information.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

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Digital Personalization Trends for This Year

Marketing Insider Group

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. It’s easy for a customer to feel like another metric lost in the shuffle in today’s expansive and highly automated marketplace.

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5 Steps to Improve Lead Generation ROI

Marketing Insider Group

You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day. Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services. The only mistake you’re making is not asking your customers for reviews at all.