Adobe Experience Cloud Blog

JULY 6, 2017

A drip marketing campaign is usually triggered by an action the user takes—filling out a form, downloading content, making a purchase, etc. Do you want to nurture prospective customers to purchase your product or service? consumer campaigns, specifically retail, are usually selling a small number of low-investment products.

Top of Funnel 134

Top of Funnel Campaigns Buyer's Journey Lead Scoring 134

SalesIntel

AUGUST 21, 2023

So as B2B industries become more competitive, we need to find more effective ways to market our products and services. Some personal data you can collect include demographic data, behavioral data (like website interactions), purchase history, and more. That’s where personalization for B2B marketing campaigns comes in handy.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Adobe Experience Cloud Blog

MAY 19, 2014

In the course of Kiip’s extensive research, the company found that marketing during critical moments result in increased engagement, increased happiness, and – most importantly – increased purchase intent. Nobody should be batch and blasting these days – it’s all about sending the right message, to the right person, at the right time.

Multi-Channel 48

Multi-Channel Marketo Mobile Advertising Cross-Selling 48

Adobe Experience Cloud Blog

JANUARY 28, 2014

Shine a laser on the prospects who are most likely to buy your product, and give up on the batch-and-blast emails. Recommended Solution: Marketo. Integrating a sales program and consistent marketing messaging can only improve sales productivity. Goal : Understand how customers use your products. Did You Know?

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

Adobe Experience Cloud Blog

JUNE 15, 2016

Things move fast here at Marketo, too. Marketo has grown at a pace only matched by some of the best in the industry, and change is still a constant. Marketo is the top marketing automation platform, along with other core marketing technologies like New Relic and Optimizely. Engage Potential Buyers Until They Are Purchase-Ready.

Work Management 48

Work Management Marketing Automation Services Marketing Management Lead Scoring 48

Outgrow

SEPTEMBER 20, 2022

So it’s a franchise model where you can sell, you know, hamburgers, or donuts or coffee. But if you end up building a restaurant, on every street corner, in every town around the world, you sell a lot more. What advice do you have for choosing the best partners to go market or co-sell with?

Work Management 52

Work Management Marketing Management Advertising Channels Advertising Agencies 52