blasts 
The Point
MARCH 18, 2014
In fact, he concludes: “Stop sending batch email blasts. In my day-to-day work, I run into many clients whose salespeople purchase email lists en masse from the likes of Data.com and upload them into their CRM system. Email, and even direct mail, is primarily used for lead nurturing, not lead acquisition. Stop buying lists.
Online Marketing Institute
JULY 31, 2009
In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. Direct marketing lists? Lead farming? Prospect lists?
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