Remove blasts
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Content Marketing Magic – Inspiration, Strategy and Customer Obsession

ANNUITAS

I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content. Blog Amanda Batista content marketing content mission customer obsession Oracle Eloqua tentents of modern marketing'

Eloqua 100
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Big Takeaways From Eloqua Experience 2013

SnapApp

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! We’re sure they’ll all be back in contention next year. And how can use you use this to personalize content?

Eloqua 48
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5 Types of Marketing Automation for Businesses to Consider

PureB2B

As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. From managing your day-to-day content to creating landing pages for your website, marketing automation platforms are your all-in-one tool. Marketing Automation Software.

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5 Types of Marketing Automation to Consider

PureB2B

You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. From managing your day-to-day content to creating landing pages for your website, marketing automation platforms are your all-in-one tool. Marketing Automation Software.

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

However, automation done the right way with the development of people, process, content supported by enabling technology is neither easy, or quick, and will certainly not be accomplished in 30-days. Go ahead and use the “quick and easy” language if describing the uploading of a list or blasting of an email. Aprimo Blog – Aprimo.

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

However, automation done the right way with the development of people, process, content supported by enabling technology is neither easy, or quick, and will certainly not be accomplished in 30-days. Go ahead and use the “quick and easy” language if describing the uploading of a list or blasting of an email. Aprimo Blog – Aprimo.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

I work for a B2B software company and we do regular email blasts. A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Our open rates average 30%. Is this good? OK, if you insist, here are some links to benchmarks I found online. United States License.